Elementsmall Leasingbrochure.Pdf
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Discover More A City of Vibrance in Melaka PAGE 2 PAGE 3 Phases of Retail Residence PHASE 1 PHASE 3 PHASE 2 Launch Date: March 2017 Target Completion: 2020 Target Completion: 2018 DoubleTree by Hilton Imperio Residence International Hotel SilverScape Residences Imperio Mall Retail Link Bridge Elements Mall Hatten Place Office Shoplex PAGE 4 PAGE 5 A Family Destination Mall Elements Mall Site Detail Gross Area 2.0 Mil sq. ft. Net Lettable Area 800,000 sq. ft. Levels 12 Retail Floors Levels of Car Park 5 Levels As part of the Hatten City’s phase 1 development, Elements Mall is Differentiating itself from existing malls in Melaka, Elements Mall No. of Units 300 Units Melaka’s largest shopping mall strategically located on prime acreage caters to the mid to up market segments. Visitors to the mall will be within a historic city centre listed as UNESCO World Heritage City. wowed by the sheer variety of outlets in this one-stop shopping No. of Parking Bays 3,000 destination consisting of a supermarket, concept stores, fast moving Nestled along the straits waterfront, Elements Mall is the destination fashion outlets, local and international F&B outlets, entertainment of shopping, dining and leisure every heart desires. It is the ultimate outlets, and service providers. Target Opening Date March 2017 contemporary family mall in Melaka providing a comprehensive shopping and dining experience. PAGE 6 PAGE 7 ELEMENTS MALL ELEVATION PLAN Net Lettable Area : 800 000 sq. ft. INTERNATIONAL FOOD HAVEN LEVEL 12 • Hotel Lobby Check In for Hatten Place & DoubleTree by Hilton LEVEL 10 & 11 • Dining, Cinema & Urban Leisure HOME & LIVING LEVEL 5-9 • Home Décor & Furnishing • Car Wash • Car Park FAMILY ENTERTAINMENT LEVEL 3-4 • Entertainment Centre • Maternity & Children • Toys, Hobbies & Bookshop • IT & Digital Lifestyle LIFESTYLE SHOPPING LEVEL G-4 • Sports • Fashion Apparel • Jewellery, Timepieces, Optical & Accessories • Shoes, Bags & Leather Goods • Health, Beauty & Personal Care • Cafes, Snacks & Confectionary PAGE 8 PAGE 9 Lifestyle Shopping A lifestyle shopping experience for luxury and quality to fulfill all the wants and needs with the best brand names from across the world, along with the finest designs and merchandise from Malaysia. A home to an exclusive Concept Store spanning over 60,000 sq. ft. promises a comprehensive shopping experience with a full range of the latest fashion collections from over 80 major brands. PAGE 10 PAGE 11 Family Everything and More to Fulfill Your Needs and Desires. Houses an array of stylish home décor items and Entertainment & linen, exquisite furniture and wide range of home Home furnishing products and home improvement centre to fulfill everyone’s desire. Living Family Entertainment & Adventure Take a break from shopping and be part of the joy and laughter in a family entertainment area dedicated to let the little ones blow off steam. There will never be a dull moment for young and old alike. PAGE 12 PAGE 13 International Food Haven Entertainment The top 3 floors of Elements Mall will be home to the International Food Haven Elements of Fun and Excitement to Ignite a Spark In Your Life. with a miniature collection of Melaka’s tourist destinations in all their glory under one exquisite glass dome. Visitors can explore the reproductions Enjoy a range of new cinematic experiences with MBO’s largest screen in Malaysia to of famous sites in Melaka such as the Stadthuys and A’Famosa where the feel the rush and thrills and experience movie magic. There is even more excitement masterpieces are built at life-size. Patrons can also savour the spread of to go around with the array of entertainment choices such as family karaoke, game both international and famous local cuisines from the many eateries without arcade, archery and many more. leaving the comfort of air-conditioning. PAGE 14 PAGE 15 Sky Club At the pinnacle of SilverScape is the Sky Club, a plateau with an unobstructed panoramic view of Melaka city. Perched on one side is an exclusive clubhouse offering outstanding privileges to its members. The other end houses a congregation of the finest cuisines from all around the globe, satisfying connoisseurs who wish to dine among the clouds. PAGE 16 PAGE 17 Target Market & Purchasing Power Melaka is the state with the 4th highest monthly household consumption expenditure in Malaysia. Flourishing Tourism It is rising in the ranks to be a strong consumer base as it has a higher average monthly household income growth as compared to Kuala Lumpur and Selangor. Melaka is the No. 1 tourist Total No. of Tourists in 2015 destination in Malaysia. 15.7 Million Melaka stands as the most visited tourist destination in Malaysia. Tourists from Singapore, China, Average Monthly Household Income Local Population 2015 Indonesia are pouring in every year, their numbers growing rapidly at between 15% - 21% per year. It is an attractive destination for middle class tourists from Singapore, China, Indonesia and their Malaysia’s Population local counterpart. RM6,207 Total Population 31.2 Mil RM6,046 TO RM8,252 Numbers of Domestic & Foreign Tourist Numbers of Domestic & Foreign Tourist Arrivals in Melaka from 2010 - 2015 Arrivals in Melaka from 2010 - 2015 Melaka’s Population W Wit ius it ius (Medical Tourism) hin 50km rad hin 150km rad Total Population Average Monthly Household 1 Mil Consumption Expenditure Population within 150km Radius RM3,808 Total Population 4.2 Mil 10.3 MIL 10.3 MIL 12.1 MIL 13.7 14.3 MIL MIL 15.0 MIL 15.7 RM3,809 TO 482,470 481,852 526,493 520,487 549,788 579,743 RM4,646 2010 2011 2012 2013 2014 2015 2010 2011 2012 2013 2014 2015 W Wit ius it ius hin 50 m rad hin 150 m rad k k Source: 1) Tourism Promotion Division, Melaka 2015 2) Comparison of Tourist Arrivals in All States in Malaysia, 2015 Source: 1) Department of Statistics, Malaysia 2015 2) Refer to National Annual Household Income Growth Rate (10.3%) PAGE 18 PAGE 19 Attracting Visitors From Captive Market Hotels & Tourist Spots Elements Mall is integrated with two 45-storey residential towers and two international hotels. International Hotels Residences 14 265 20 580 2 734 2 926 Storeys Rooms Storeys Rooms Towers Units Towers Units Total Guests Per Year Total Guests Per Year Total No. of Residents Total No. of Residents 154,760 338,750 2,713 3,422 Total guests per year for hotel is based on 80% occupancy. Tourist Accommodation NOW NEED 141 Hotels, 12,436 Rooms 2,800 Rooms Available accommodation Required to accommodate tourists on weekends Transport Convenience Collaboration with a local taxi service - Grab Car. Shuttle service to and from all Hatten Group properties. Hatten Exclusive Membership Leverage On Tourism Existing Database Collaboration with Tourism Malaysia. Over 13,000 members from Tie up with hotel concierges in Melaka. Hatten Exclusive Membership. Collaboration with Tour Bus Association. PAGE 20 PAGE 21 JALAN KLEBANG BESAR PANTAI KLEBANG JALAN PULAU GADONG LEBUH AMJ DATARAN A SPORTS 1 MALAYSIA 21 MELAKA RIVER CRUISE ARENA MELAKA J ALA IR 23 JALAN PANDAN N TAH (FUTSAL) INTERNATIONAL H N MU A N TU SCHOOL N JALA KLEBANG 8 JALAN POKOK MANGGA G T DELIMA BOUTIQUE SELAT U 22 METHODIST A CONDOMINIUM HORIZON GIRLS SCHOOL H 2 CONDOMINIUM JALAN GAJAH BERANG 7 3 THE MAJESTIC LAGENDA BAYVIEW HOTEL 4 J CONDOMINIUM A JALAN ONG KIM WEE RAMADA PLAZA HOTEL L Strategic Location Around 5 A 1 JALAN KEE ANN 24 3 BUKIT N J JA P A LA CINA LA JALAN KUBU N U HOTEL MIMOSA T CHENG HO N 6 M Catchment Area E T U U R FREE TRADE CENTRE N N I T S H A H 8 minutes driving distance from UNESCO heritage site. N 1 A I N C A H G 2 B E Easy commuting by public transport. N 5 D L G U I 2 L L P O L O C A H 12 MARVELUX HOTEL K 4 H 19 JALAN BENDAHARA 11 1 DAY MELAKA GUESTHOUSE J 20 Excellent Accessibility 3 5 ALA N TE KOTA 6 MENGGONG CASA DEL RIO 7 8 7 CHRIST CHURCH • Direct flights from Guangzhou China, Vietnam and Indonesia. JALAN SYEDLAKSAMANA ABDUL AZIZ 9 • KL- Singapore High-Speed Rail. Targeted completion in 2021. BANDAR 18 JALAN KOTA LAKSAMANA MELAKA • Proposed Melaka Straits Bridge connecting Melaka and Dumai (Indonesia) 11 THE STADTHUYS 10 12 13 A’ FAMOSA BANDAR KABA MARITIME MUSEUM 15 14 By Car 16 MENARA TAMING SARI 8 HOTEL EQUATORIAL 1 Penang Kuala Lumpur Seremban Melaka Johor Bahru Singapore HATTEN HOTEL 1 BUSINESS DISTRICT 508 KM 158 KM 92 KM 220 KM 243 KM HOLIDAY INN 9 KOTA 6 2 ESTADIA HOTEL MARINA BANDAR HILIR By High-Speed Rail (Target completion in 2021) GO-KART MAHKOTA HOTEL 10 1 2 3 JALAN MERDEKA CIRCUIT 4 Kuala Lumpur Seremban Melaka Johor Bahru Singapore 40 Mins 15 Mins 45 Mins 50 Mins 17 PULAU MELAKA MELAKA ATTRACTIONS HOSPITAL HOTEL 1 Cheng Hoon Teng Temple 13 A’ Famosa Mahkota Medical Centre 1 Hatten Hotel 1 2 Kg. Kling Mosque 14 Bastion House Putra Specialist Hospital 2 Estadia Hotel 2 The Baba House 15 Maritime Museum Oriental Melaka Straits Medical Centre 3 The Majestic 3 3 Hang Jebat Mausoleum Menara Taming Sari Bayview Hotel 4 16 SHOPPING 4 5 Chicken Rice Ball 17 The Jetty 5 Ramada Plaza Hotel 6 Hard Rock Cafe 18 Gurdwara Sahib Melaka 1 Dataran Pahlawan Melaka Megamall 6 Hotel Mimosa 7 Christ Church 19 Hang Li Po’s Well 2 Hatten Square 7 Casa Del Rio 8 Clock Tower 20 Sam Po Kong Temple 3 Terminal Pahlawan 8 Hotel Equatorial 9 Museum Of Literature 21 Melaka River Cruise 4 Elements Mall @ Hatten City 9 Holiday Inn 10 Democratic Museum 22 Klebang Coconut Shake 5 Jonker Street 10 Mahkota Hotel 11 The Stadthuys 23 Submarine Museum 6 Mahkota Parade 11 Melaka Guesthouse 12 Kite Museum 24 Cheng Ho Free Trade Centre 7 The Shore 12 Marvelux Hotel PAGE 22 PAGE 23 Future Harbour City Elements Mall Development Imperio Mall Seven MOU involving investments between Melaka and Guangdong China in property, 66 Acres Future Development Movie Town information technology, medical and halal food have been signed by Malaysia and China companies.