ICAN Brand Guide
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BRAND GUIDE WINES CRISP, REFRESHING WINES WITH RESEALABLE CAPS. Logo Use PRIMARY LOGO: WINES 2” WINES ICAN wines primary logo features a custom geometric display typeface. It is paired with a modern sans serif font. This logo should never be smaller than two inches in width. Logo Use ALTERNATIVE LOGO’S: 2. 3. WINES WINES 4. ICAN alternative logo’s can be used in place of the primary logo. Logo’s 2, 3 and 4 should always be used seperatley from the primary logo. ICAN alternative logo’s can be used in place of the primary logo. Logo’s 2, 3 and 4 should always be used seperatley from the primary logo. Color Palette PINK RED ORANGE WHITE BLACK Use ICAN Pink for Use ICAN RED for Use ICAN Orange Use ICAN White for Use ICAN Black for titles, subtitles, and logo, titles, for titles, subtitles, logo, titles, for body text and background color. subtitles, and and background subtitles, body text subtitles. background color. color. and background ICAN Pink should color. ICAN Black should never be used for ICAN RED should ICAN Orange should never be used for body text. rarely be used for never be used for titles,or background body text. body text. color. #:F9BAB4 #:FEE7348 #:F9CB6F #:FFFFFF #:232323 R:249 R:238 R:249 R:255 R:35 G:186 G:115 G:203 G:255 G:35 B:180 B:72 B:111 B:255 B:35 PANTONE: PANTONE: PANTONE: PANTONE: PANTONE: Color is an integral part of brand identity. Consistent use of the color palette will not only reinforce the cohesiveness of the brand, but also serves a psychological purpose by communicating a certain feeling to our audience. WINE ON THE GO Type System ACHERUS GROTESQUE A B C D E F G H I J K L M N O P Q R S T U V X Y Z CHARACTERS a b c d e f g h i j k l m n o p q r s t u v x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1234567890 BOLD + BOLD LIGHT ITALIC Typography is a powerful brand tool when used consistently. This set of typefaces best supports the feel of our brand and should be used across all print & web applications. Acherus Grotesque Light Italic should be used for body text only. Acherus Grotesque Bold should be used only in ALL CAPS for titles and headers.The spacing for Acherus Grotesque Bold should be set at minimum 200. Type System Blackbike A B C D E F G H I J K L M N O P Q R S T U V X Y Z CHARACTERS a b c d e f g h i j k l m n o p q r s t u v x y z 1234567890 CLEAN Typography is a powerful brand tool when used consistently. This set of typefaces best supports the feel of our brand and should be used across all print & web applications. Blackbike Clean should only be used as titles and subtitles. This typeface should never be used as body text. Elements WINE ON THE GO e CYCLE OF LIFE Thank you!.