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Ser Educacional Opens Campus of Faculdade Maurício de Nassau in The new unit in the northeast is another step in the strategy of offering higher education in the countryside

Recife, September 21, 2015, Ser Educacional (BM&FBOVESPA SEER3, Bloomberg SEER3:BZ and Reuters SEER3.SA), one of ’s largest private education groups and the leader in the Northeast and North Regions in terms of number of students enrolled, informs that the Ministry of Education (MEC) published today in the Official Gazette, the accreditation ordinance of Faculdade Maurício de Nassau in Petrolina, State of . The unit will start operations with five courses: Administration, Accounting, Business Management, Work Safety and Logistics. The courses will already be offered in the capture process in the first half of 2016. Jânyo Diniz, CEO of Ser Educacional said: "Brazil is still a country with low higher education penetration, especially in the countryside, and we found that Petrolina has a high potential for development, as well as , with great population density, considering the number of competitors in the region. We noted that even young people from both cities move to other places in search of a good quality higher education course." With about 325,000 inhabitants, Petrolina is the second largest city in Pernambuco’s countryside, after , where the Company already has a unit under the Mauricio de Nassau flag. The city is one of the largest economies in the state, strengthening the development of the São Francisco Valley. The region’s fruit production is known Nationwide and is currently the largest producer in the country, responsible for 30% of Brazilian exports in the sector. The city is also located near Juazeiro, in the state of , which has about 200,000 inhabitants. The two cities together have a total population of over 520,000 inhabitants.

Investor Relations Officer Rodrigo de Macedo Alves and Geraldo Soares de Oliveira Júnior (+55 11) 2769 3223 | [email protected] | www.sereducacional.com/ir

Media Relations Silvia Fragoso | (+55 81) 3413-4643 | [email protected]

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About Grupo Ser Educacional Founded in 2003 and headquartered in , Grupo Ser Educacional (BM&FBOVESPA SEER3, Bloomberg SEER3:BZ and Reuters SEER3.SA) is one of the largest private education groups in Brazil and leader in the Northeast and North regions in number of students enrolled. The Company offers undergraduate, graduate, technical and distance-learning courses and is present in 12 states and 26 cities, gathering 38 units into a consolidated base with close to 150,000 students. The Company operates under the Faculdades Maurício de Nassau, UNINASSAU – Centro Universitário Maurício de Nassau, Faculdades , Escolas Técnicas Joaquim Nabuco and Maurício de Nassau, FIT – Faculdades Integradas dos Tapajós, UnG (Universidade Guarulhos) and UNAMA (Universidade da Amazônia) brands, through which it offers more than 750 courses.

This notice may contain forward-looking statements related to prospects of the business, estimates of operating and financial results and prospects of growth of Grupo Ser Educacional. These are merely projections and, as such, are solely based on the expectations of the Management of Grupo Ser Educacional. Such forward-looking statements are substantially dependent on external factors, in addition to the risks presented in the disclosure of documents filed by Grupo Ser Educacional, therefore they are subject to change without notice.

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