The conference was hosted by Conference 28–30 Oct. Peter the Great St. Petersburg Polytechnic University, Digest 2020 St. Petersburg University, and HSE University in Collaboration with Cumulus International Associaton DESIGN: VERTICAL &HORIZONTAL GROWTH Content ABOUT DESIGN: VERTICAL TATIANA FADEEVA, ALEX- RUDRAJIT BOSE & SURO- Day III AND HORIZONTAL GROWTH ANDRA STARUSEVA-PER- JIT BOSE (Lifestyle Accesso- INTER-ACTION page 4 SHEEVA (HSE University, ries Department, United world Russia): “See You in Zoom: Institute of Design, Karnavati Hosted by INTRODUCTION BY Digitally Extended Presence University, India): “Design Ed- St. Petersburg ELJA SALMI as a New Normal” ucation & the Evolving Nex- University page 6 page 34 us Beyond the Curve” page 42 30.10.2020 KELLIE WALTERS (Garmin International, USA): “Nance: MA FERNANDA MÁRQUEZ ALOK B. NANDI (Architempo. Satirical Jewelry Design for CULEBRA (Architecture and Spread Design), ANTON POP- Feminist Perspectives in Habitat Sciences Department, OVICH (HINT Lab), EGOR Augmentation” Universidad de Monterrey, Mex- Day I KRAFT (Interdisciplinary artist, page 35 ico): “Social Problematics in researcher), LANA VAVILO- FUTURE HUMAN & out of the Profession of ALEXANDER ZHURAV- VA (Dell Technologies), LUCY Hosted by Design” HARDCASTLE (Lucy Hard- LEV (HSE University, Rus- page 43 HSE University sia): “The Return of Avatar castle Studio): “Possible and Plausible Futures of Inter- 28.10.2020 as Ever-changing Postdigi- FAN CHEN (College of De- tal Identity” sign and Innovation, Tongji Uni- action” page 35 versity, China): “Research on page 50 LEV MANOVICH (City Univer- the Transformation of Design sity of New York, USA): “Aes- Education under the Back- Abstracts: thetic Society”. Keynote pa- ground of Epidemics” per transcript page 43 MARCOS MORTENSEN page 12 STEAGALL, TATIANA TAV- TIMOTHY KAROLEFF (Indus- ARE, CASSANDRA LOH, LAINI BURTON (Queensland Day II trial Design Department, Uni- College of Art, Griffith Univer- MICHIE KIARNA, NOL- CREATIVE versity of Louisiana at Lafayette, WAZI MPOFU, JUNJIRA sity, Australia): “Filters and USA): “Natural Maintenance” Fakery — The 21st Century INDUSTRY SANGUANRACHASAB, page 44 CASEY STRICKLAND (Auck- Mask”. Interview by ELENA Hosted by Peter the MILANOVSKAYA IRINA TARASOVA & EKATE- land University of Technology. page 18 Great St. Petersburg RINA KOLESNIKOVA (Archi- New Zealand): “Design and Polytechnic University tecture Department, Ural State Māori Values. A Rebrand Pro- DMITRY BULATOV (Nation- ject for the Social Enterprise 29.10.2020 University of Architecture and al Center for Contemporary Arts Art, Russia): ”Reflexive Cul- Sector” (The Baltic Branch), Russia): ture in Architectural Science page 52 “Posthuman Curating”. Inter- ROUND TABLE WITH MI- and Education” HISA MARTINEZ NIMI, JUAN view by DMITRY DAVIDOV CHAEL KROHN (Zurich Uni- page 44 page 21 versity of the Arts, Switzer- CARLOS CHACÓN QUINTE- land), KSENIA DIODOROVA MICHAIL OUSTAMA- RO (Chiba University. Japan): CHRISTL BAUR (Head of the (co-founder and art director of NOLAKIS (Academy of Visual “AI as a Co-creation Partner. Ars Electronica Festival): “2020 bureau Gonzo Design, Russia), Arts, Hong Kong Baptist Univer- A Study of Image-based De- as a Turning Point”. Interview HENRIQUE PESSOA (Pro- sity, Hong Kong): “Idea Gen- sign Projects Using Genera- by PETR SKOVORODNIKOV fessional Landscape Architect, eration and Ideation. What is tive Adversarial Networks” page 26 page 52 Politecnico di Milano, Italy): the Difference?” ANDRIESH GANDRABUR “Design — New Other Com- page 45 YIWEN ZHANG (Tongji Univer- munication Language”. Re- (Head of "Sound art and sound MARGHERITA TUFARELLI sity. China): “Towards Inter- design" department, HSE Art view by VIKENTY GRYAZNOV active Approaches for Infor- page 40 (DIDA Department of Architec- and Design School, HSE Uni- ture, University of Florence, It- mation Searching in Mixed versity): “Non-Player Piano” Reality” Abstracts: aly): “Design in the Digital Sound Performance. Inter- Era: the Balance Between page 53 view by PETR SKOVOROD- ELLEN ZHU (Visual Commu- Technology, Creativity and ROSENDY GALABO, BAD- NIKOV nication Department, Tsing- Culture” page 31 ZIILI NTHUBU, LEON hua University, China): “Heart page 45 CRUICKSHANK, DAVID Ring — A Set of Stackable PÉREZ (Lancaster University. Abstracts: Rings Integrated with Chi- United Kingdom): “Redesign- nese Culture and Western ing a Workshop from Phys- AMMER HARB (Politecnico di Aesthetics” ical to Digital. Principles for Milano, Italy): “Humans, Tech- page 42 Designing Distributed Co-de- nology and Speculative De- sign Approaches” sign Futures: Can We See page 53 the Invisible?” page 34 DIANA VALDÉS, SOFÍA GONZÁLEZ, TAMARA MEDI- NA, RAFAEL GARCÍA (?Méx- ico): “Hybrid Housing. Reima- gining shared urban living” page 54 4 DVHG DIGEST 2020 Conference Digest 5 With the Cumulus vision to actively promote exchange of knowl- Future Human, Creative Industry, Inter-action. Each host (SpbU, edge and design experience on a global and interdisciplinary SpbSTU, HSE) was responsible for one track. This approach scale,three Russian schools from St.Petersburg and Moscow — has presented a diverse Russian art and design academic com- HSE Art and Design School (HSE University), St. Petersburg munity eager to exchange ideas with colleagues worldwide. University, and Peter the Great St. Petersburg Polytechnic Uni- versity have joined their efforts to host an online conference in collaboration with Cumulus. ’Design: Vertical & Horizontal Growth’ was a precursor to the official annual Cumulus Conference. Postponed due to COV- ID-19, this will now take place in Moscow and St.Petersburg in June 2022. Since staying connected is critical in the on-going COVID-reality, three Russian universities decided to make par- ticipation free of charge. The conference was held in digital for- mat in October 2020. ’Design: Vertical and Horizontal Growth’ aims to encourage the Cumulus community to express their opinions on the role of design as a humanizing practice in the context of multidirection- al development complicated by the COVID pandemic. We decided to invite the participants to explore issues sur- rounding the design community’s involvement in the innovation process. How can design thinking help society overcome its fear of and resistance to the main challenges of our time? In what ways could we bridge the gap between traditional living patterns and the changes rapidly occurring in all areas of society today? We need a communicative model that would smooth over the differences between the horizontal and the vertical processes. The perpendicular development vectors — x and y — shape the space of interpretation, aims and objectives of design. The horizontal vector represents cultural values and the convention- al lifestyle; this is an area of social comfort. The vertical vector represents innovations that destroy the familiar way of life. Our discussion focuses on design as a practice of searching for ar- eas of growth, support and balance, which make it possible to reconcile the traditional way of life and cultural values with the innovative approach to solving problems arising in society. The three-day conference was held from 28 to 30 October 2020. Each day has covered one of the conference’s tracks: — 6 DVHG DIGEST 2020 Conference Digest 7 Secretary General Cumulus International Association of Universities and Colleges in Art, Design and Media Business, industry, non-profit institutions, government. Plan- https://www.cumulusassociation.org/ et, Profit. We, as the humans at the heart of our disciplines, are Elja in the same carriage now, driving the world forward with the tools provided by art, design and media. With massive responsibility, unquestioned. This time, we landed together in a country of great Salmi: creativity and innovation, to share knowledge as we make steps forward. For many conference participants, the event opened the door to a new and very interesting environment. ‘Fluline’ re- “Unleash. vealed to us this setting as a truly wonderful one to experience. DVHG has gone down in design history as a unique begin- ning of three Russian universities jointly organizing an event of Future Human. this calibre. Participation was impressive, with close to 900 peo- ple from Russia and abroad. “Design: Vertical & Horizontal Growth” was a prelude to the Creative Industry. first Cumulus conference which will take place in 2022, hosted by these three universities. Can we expect anything different then? Yes. You will be able to touch, hug and sense the humans, Inter-Action” and the environment. Vertical & Horizontal created for us a ‘cen- tre of gravity’ to meet again in Russia. Thanks to all our organiz- ers, speakers, and participants, we also live forever online with DVHG. We can’t wait to return. Where are we? Innovation, fear, resistance, gap, change. Cul- tural values, conventional lifestyle, comfort, discomfort. Destruc- tion, change, growth, balance, support, challenge. A never-end- ing row of codes with massive, deep semantics. Soft, technology, human. Negative. Positive. These words, picked from the well-designed introduction to the days we spent together online with ‘Design: Vertical & Hori- zontal Growth’ Conference, match so perfectly this quality time with three Cumulus member universities in Russia, 28–30 Oc- tober 2020. The event was vastly important for advancing edu- cation and research. FUTURE HUMAN TEAM Scientific Committee Organizing Committee LIUDMILA ALIABIEVA PhD., Academic Director of The Doctor- TATIANA RIVCHUN