Managerial Economics & Business Strategy

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Managerial Economics & Business Strategy 7e MICHAEL R. BAYE 7e MICHAEL R. BAYE PROVEN. TRUSTED. MANAGERIAL ECONOMICS Managerial Economics and Business Strategy is the best-selling managerial economics textbook on the market today. Michael Baye provides students with AND tools like intermediate microeconomics, game theory, and industrial organization MANAGERIAL ECONOMICS that are crucial to making sound managerial decisions. The Seventh Edition BUSINESS STRATEGY discusses the latest issues and research shaping managerial economics today. AND BUSINESS STRATEGY KEY FEATURES OF THIS NEW EDITION INCLUDE: UPDATED HEADLINES: Updated and current Headlines begin each chapter with a real-world economic problem. These problems are essentially hand-picked “mini-cases” designed to motivate students to better understand the chapter material. NEW AND UPDATED INSIDE BUSINESS APPLICATIONS: New Inside Business boxes illustrate real-world applications of theory developed in the chapter; these examples are drawn from both current economic literature MD DALIM #1042728 8/14/09 and the popular press. TIME WARNER CASE STUDY: A Case Study in business strategy — Challenges at Time Warner — follows Chapter 14. The case engages students by applying core elements from managerial economics to a rich business environment. BAYE For more information and resources, please visit the text’s Online Learning Center: www.mhhe.com/baye7e CYAN MAG ISBN 978-0-07-337596-0 MHID 0-07-337596-9 9 0 0 0 0 MICHAEL R. BAYE YELO BLK 9 7 8 0 0 7 3 3 7 5 9 6 0 www.mhhe.com bay75969_fm_i-xxxii.qxd 8/20/09 14:58 Page i Confirming Pages Managerial Economics and Business Strategy bay75969_fm_i-xxxii.qxd 8/20/09 14:58 Page ii Confirming Pages Nash Equilibrium • Predatory Pricing • Mergers & Acquisitions • Demand Elasticity • Vertical Foreclosure • Penetration Pricing • Marginal Cost • Bottlenecks • First-Mover Advantage • Signaling • Learning Curve • Marginal Revenue • Repeated Games • Microsoft • Screening • Network Effects • Antitrust • Cost Complementarities • Two-Part Pricing • Limit Pricing • Tariffs • Bargaining • Cournot Oligopoly • American Airlines • Raising Rivals’ Costs • Moral Hazard • eBay • Price Discrimination • Adverse Selection • Economies of Scope • Auctions • Bundling • Block Pricing • Stackelberg Oligopoly • Advertising • Perfect Equilibrium • Coordination • General Motors • Quotas • Extensive Form Games • Economies of Scale • Netscape • Hold-up Problem • Patents • Bertrand Oligopoly • Commitment • Economies of Scale • Tariffs • Antitrust • Transfer Pricing • Collusion • Piece Rates • Profit-Sharing • Sunk Costs • Takeovers • Trigger Strategies • Low-Price Guarantees • Sony • Time Warner • Five Forces Framework • AOL • Globalization • Best-Response Function • Cannibalization • Product Differentiation • Value of Information bay75969_fm_i-xxxii.qxd 8/20/09 14:58 Page iii Confirming Pages SEVENTH EDITION Managerial Economics and Business Strategy Michael R. Baye Bert Elwert Professor of Business Economics & Public Policy Kelley School of Business Indiana University bay75969_fm_i-xxxii.qxd 8/20/09 14:58 Page iv Confirming Pages MANAGERIAL ECONOMICS AND BUSINESS STRATEGY Published by McGraw-Hill/Irwin, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY, 10020. Copyright © 2010, 2008, 2006, 2003, 2000, 1997, 1994 by The McGraw-Hill Companies, Inc. All rights reserved. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Some ancillaries, including electronic and print components, may not be available to customers outside the United States. This book is printed on acid-free paper. 1 2 3 4 5 6 7 8 9 0 DOC/DOC 0 9 ISBN 978-0-07-337596-0 MHID 0-07-337596-9 Vice president and editor-in-chief: Brent Gordon Publisher: Douglas Reiner Director of development: Ann Torbert Development editor: Anne E. Hilbert Vice president and director of marketing: Robin J. Zwettler Associate marketing manager: Dean Karampelas Vice president of editing, design and production: Sesha Bolisetty Senior project manager: Bruce Gin Senior production supervisor: Debra R. Sylvester Designer: Matt Diamond Senior media project manager: Greg Bates Cover design: Matt Diamond Interior design: Matt Diamond Typeface: 10/12 Times Roman Compositor: Laserwords Private Limited Printer: R. R. Donnelley Library of Congress Cataloging-in-Publication Data Baye, Michael R., 1958- Managerial economics and business strategy / Michael R. Baye. — 7th ed. p. cm. Includes index. ISBN-13: 978-0-07-337596-0 (alk.paper) ISBN-10: 0-07-337596-9 (alk. paper) 1. Managerial economics. 2. Strategic planning. I. Title. HD30.22.B38 2010 338.5024'658—dc22 2009017267 www.mhhe.com bay75969_fm_i-xxxii.qxd 8/20/09 14:58 Page v Confirming Pages The McGraw-Hill Series Economics ESSENTIALS OF ECONOMICS Slavin MONEY AND BANKING Economics, Microeconomics, and Brue, McConnell, and Flynn Cecchetti Macroeconomics Essentials of Economics Money, Banking, and Financial Ninth Edition Second Edition Markets Second Edition Mandel ECONOMICS OF SOCIAL ISSUES Economics: The Basics Guell URBAN ECONOMICS First Edition Issues in Economics Today Fifth Edition O’Sullivan Schiller Urban Economics Sharp, Register, and Grimes Essentials of Economics Seventh Edition Seventh Edition Economics of Social Issues Nineteenth Edition LABOR ECONOMICS PRINCIPLES OF ECONOMICS ECONOMETRICS Borjas Colander Gujarati and Porter Labor Economics Economics, Microeconomics, and Basic Econometrics Fifth Edition Macroeconomics Fifth Edition Eighth Edition McConnell, Brue, and Macpherson Gujarati and Porter Contemporary Labor Economics Frank and Bernanke Essentials of Econometrics Ninth Edition Principles of Economics, Principles of Fourth Edition Microeconomics, Principles of PUBLIC FINANCE Macroeconomics MANAGERIAL ECONOMICS Fourth Edition Rosen and Gayer Baye Public Finance Frank and Bernanke Managerial Economics and Business Ninth Edition Brief Editions: Principles of Economics, Strategy Principles of Microeconomics, Seventh Edition Seidman Principles of Macroeconomics Brickley, Smith, and Zimmerman Public Finance First Edition Managerial Economics and First Edition McConnell, Brue, and Flynn Organizational Architecture ENVIRONMENTAL ECONOMICS Economics, Microeconomics, and Fifth Edition Macroeconomics Thomas and Maurice Field and Field Eighteenth Edition Managerial Economics Environmental Economics: Tenth Edition An Introduction McConnell, Brue, and Flynn Fifth Edition Brief Editions: Microeconomics and INTERMEDIATE ECONOMICS Macroeconomics INTERNATIONAL ECONOMICS First Edition Bernheim and Whinston Microeconomics Appleyard, Field, and Cobb Miller First Edition International Economics Principles of Microeconomics Seventh Edition First Edition Dornbusch, Fischer, and Startz Macroeconomics King and King Samuelson and Nordhaus Tenth Edition International Economics, Economics, Microeconomics, and Frank Globalization, and Policy: A Reader Macroeconomics Microeconomics and Behavior Fifth Edition Nineteenth Edition Eighth Edition Pugel Schiller DVANCED CONOMICS International Economics The Economy Today, The Micro A E Fourteenth Edition Economy Today, and The Macro Romer Economy Today Advanced Macroeconomics Twelfth Edition Third Edition bay75969_fm_i-xxxii.qxd 8/20/09 14:58 Page vi Confirming Pages To Natalie and Mitchell—Thanks for teaching me about the buyer side of the college market. ABOUT THE AUTHOR Michael Baye is the Bert Elwert Professor of Business Economics & Public Policy at Indiana University’s Kelley School of Business. He received his B.S. in economics from Texas A&M University in 1980 and earned a Ph.D. in economics from Purdue University in 1983. Prior to joining Indiana University, he taught graduate and under- graduate courses at The Pennsylvania State University, Texas A&M University, and the University of Kentucky. Professor Baye served as the Director of the Bureau of Economics at the Federal Trade Commission from July 2007–December 2008. Professor Baye has won numerous awards for his outstanding teaching and research and regularly teaches courses in managerial economics and industrial organization at the undergraduate, M.B.A., and Ph.D. levels. Professor Baye has made a variety of contributions to the fields of game theory and industrial organi- zation. His research on mergers, auctions, and contests has been published in such journals as the American Economic Review, the Review of Economic Studies, and the Economic Journal. Professor Baye’s research on pricing strategies in online and other environments where consumers search for price information has been pub- lished in economics journals (such as the American Economic Review, Economet- rica, and the Journal of Political Economy), featured in the popular press (including The Wall Street Journal, Forbes, and The New York Times), and pub- lished in leading marketing journals. His research has been supported by the National Science Foundation, the Fulbright Commission, and other organizations. Professor Baye has held visiting appointments at Cambridge, Oxford, Erasmus University, Tilburg University, and the New Economic School in Moscow, Russia. He has served on numerous editorial boards in economics as well as marketing, including Economic Theory and the Journal of Public Policy & Marketing. When he is not teaching or engaged in research,
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