Non-Christian Listeners

LIFE CHANGING RADIO WARV - 1590 AM 92.7 FM WBCI - 105.9 FM WDER - 1320 AM 92.1 FM WFIF - 1500 AM 101.9 FM WSDK - 1550 AM 95.3 FM WVNE - 760 AM 101.5 FM WE ARE CHRISTIAN RADIO IN NEW ENGLAND WE HAVE HISTORY IN NEW ENGLAND President Bill Blount purchased WARV in Rhode Island in 1978, a year after leaving Bob Jones University with a B.A. in Radio & Television Production and post-graduate work in Business studies. He purchased WARV from a husband and wife team, and worked for them for a year before taking ownership. In 1982, he purchased WFIF in Connecticut from a group of investors. In 1990, he purchased the construction permit for WVNE from four Christian businessmen in Worcester, and built the station “from scratch.” Then in 1995 Bill was able to purchase rock station WBCI in Maine, converting the programming to Christian talk and teaching in May of that year. In 2000, Bill purchased WDER, a religious station in New Hampshire and in 2011, purchased WSDK in Hartford, Connecticut. WE RECEIVE NATIONAL RECOGNITION Life Changing Radio has been recognized by many national programs including Focus on the Family, for not only its outstanding broadcasting standard, but for its charitable work as well. Every year Life Changing Radio participates in various charitable radio drives to help those who are less fortunate. WE ARE REGIONAL BRAND OFFERING NEW ENGLAND COVERAGE Our 6-station network is the most complete Christian media network in New England. We operate 6 independent radio stations that broadcast on 11 unique frequencies, as well as 6 independent internet streams. THE BIGGEST NAMES BROADCAST WITH US OUR NETWORK – 250K LISTENERS PER WEEK OUR LISTENERS ARE 58% FEMALE 42% MALE 66% OF OUR LISTENERS ARE 35-64 YEARS OLD AND 20% ARE 18-34 60% OF OUR LISTENERS HAVE SOME COLLEGE, AND 31% HAVE A BACHELORS OR HIGHER DEGREE 74% OF OUR LISTENERS HAVE CHILDREN IN THE HOME, WITH 48% BEING UNDER 12 YEARS OLD 69% OF OUR LISTENERS HAVE INCOMES OVER $75k, WITH 24% BEING OVER $100k 72% OWN THEIR OWN HOME WHO ACTUALLY IS LISTENING NON-CHRISTIAN Born again Christians comprise the vast LISTENERS majority of the Christian radio audience. 28% However, a large share of the audience is not CHRISTIAN born again: 28% of adult listeners are non- Christians. NON-CHRISTIAN 72% EVANGELICAL Christian radio broadcasts reach nearly nine LISTENERS out of ten evangelicals each month (86%), and 14% about three-quarters of all born again Christians. Other groups that listen more often EVANGELICAL than the norm are African-Americans, women and people attending large Protestant NON-EVANGELICAL churches. 86% UNCHURCHED Besides reaching a large non-born again audience, Christian radio also reaches many LISTENERS adults who do not attend church. One- 26% quarter of all unchurched Americans (26%) CHURCHED listen to Christian radio in a typical month. That represents a nationwide audience of 17 NON-CHURCHED million adults who do not attend a church. 74% WHAT DO THEY LISTEN TO/FOR HOW LONG AMERICAN LISTENING HABITS 4% 3% 4% RADIO 5% OWNED MUSIC 6% YOUTUBE MUSIC PANDORA 8% 49% SIRIUSXM MUSIC ON TV OTHER STREAMING 7% SPOTIFY APPLE MUSIC/PODCASTS 14% LIFE CHANGING RADIO LOYALTY 10% 22% 8% OVER 7 HOURS PER DAY 5-7 HOURS PER DAY 2-5 HOURS PER DAY 1-2 HOURS PER DAY LESS THAN 1 HOUR PER DAY 27% 33%.

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