IPW Daily Tuesday, June 11, 2013 PUBLISHED BY TRAVEL WEEKLY IN COOPERATION WITH THE U.S. TRAVEL ASSOCIATION

ADVERTISER COVER

JUNE 20, 2013

AUTOBOTS, ROLL OUT!

UNIVERSAL ORLANDO® RESORT

CW1PW0611.indd CW1 5/30/13 1:50 PM IPW Daily Tuesday, June 11, 2013 PUBLISHED BY TRAVEL WEEKLY IN COOPERATION WITH THE U.S. TRAVEL ASSOCIATION

USA TRAVEL TIP Brand USA Debuts Programs When planning group leisure travel or FIT packages to New York BY MARK CHESNUT training tool targeted at travel agents in City, NYC & Company’s Brand USA, the public-private partnership the and Ireland. The new department is a valuable source dedicated to promoting international travel initiative allows sellers to become designated of information. The marketing to the , announced an array of USA Specialists, interact with a community of organization can provide itinerary new initiatives during a press conference on experts and get perks including invitations to ideas and information on hotels, Monday morning, including an online training events, road shows and fam trips. tours, attractions, restaurants and resource for some of its European travel In addition, Brand USA — which already other offerings throughout the city, agent partners. operates advertising and marketing as well as the latest happenings in “What a difference a year makes,” said campaigns in Canada, the United Kingdom all fi ve boroughs. Chris Thompson, president and CEO of and Japan — will soon be expanding its JUNE 20, 2013 Brand USA, who highlighted the growth reach, noted Thompson. He said that Mexico, of the organization — and its success in Brazil, South Korea, Germany and China are growing the inbound market — since its among the next target markets for marketing founding in 2010. He announced the launch and advertising efforts. There are currently 14 of the USA Discovery Program, a new online continued on page 4

Broadway Takes Center Stage

BY KERRY TICE the best Broadway and off-Broadway shows Keep Broadway on your radar screen to IPW. “It was a tremendous success last before your clients travel! That’s the key year,” noted Bob Hofmann, senior director message NYC & Company and The Broadway of Broadway Inbound and The Broadway Collection want to send to their travel partners Collection, Inc., which specializes in group at this year’s IPW event. In a combined effort and FIT sales of Broadway and other to get the word out, these two organizations entertainment venues in . “Over are delivering a star-studded luncheon event the past two years, we’ve brought 10 different today that highlights The Big Apple in all its shows to IPW — with no repeats. We hope the glory. The Broadway luncheon will be hosted mix of shows demonstrates the diversity of by Grammy® and now Tony Award-winning entertainment options available to travelers.” Cyndi Lauper, the composer and lyricist of Hofmann is hopeful the trade will join Broadway’s Kinky Boots, which captured six the effort to make Broadway available to Tony Awards. In addition to featuring Kinky their clients prior to visiting New York City. At Monday’s luncheon, Roger Dow, Boots, the event will also showcase songs Arguably the most central attraction to the president and CEO of the U.S. Travel PREPARE FOR BATTLE from medleys from four other Broadway and Association, and Rossi Ralenkotter, city, Broadway is usually at the top of the president and CEO of the off-Broadway productions: Stomp, Wicked, list when it comes to taking in New York CVA and chairman of U.S. Travel, and Once. City’s sights and sounds. “Past surveys have Megatron and his army of Decepticons are hunting for the AllSpark—and only Optimus Prime, were joined by a troupe of Las Vegas This is the second consecutive year that demonstrated that nearly all visitors to New showgirls to welcome delegates. the heroic Autobots, and your clients have a chance to stop him. They’ll be rushed to the front lines NYC & Company and brought a selection of continued on page 18 of an intergalactic war at Universal Orlando® Resort on the new TRANSFORMERS™: The Ride-3D! In this new TRANSFORMERS adventure, your clients will climb aboard a next-generation thrill ride that fuses epic, high-definition 3D film with flight simulation technology. They’ll lose sight of the INSIDE NEWS EVENTS 8 IMPROVING ENTRY Discover the IPW Mobile Web 8:00 – 8:55 a.m. 9:00 a.m. – 5:50 p.m. line between fiction and reality as they smash through buildings, soar over the streets, and crash into App, sponsored by the Empire Brand USA Partnership Business EXPERIENCE Engagement Meeting Appointments combat. Already a must-see at Universal Studios Hollywood®, this is the greatest battle they’ll ever ride! State Building Observatory 12 FIRST-EVER CHAIRMAN’S (booth 1001), to access informa- 8:30 – 9:00 a.m. 12:30 – 1:30 p.m. tion on your iPhone, including: Open Appointments Lunch: NYC & CIRCLE HONORS the daily IPW program, appoint- 8:30 a.m. – 6:00 p.m. Company and The JOIN US AT BOOTH 1454 26 TEXAS’ BIG DRAW ment schedules, IPW Message Partner Marketing Broadway Collection Center and social media. Pavilion

TRANSFORMERS and its logo and all related characters are trademarks of Hasbro and are used with permission. © 2013 Hasbro. All Rights Reserved. © 2013 DreamWorks L.L.C. and Paramount Pictures Corporation. All Rights Reserved. Universal elements and all related indicia TM & © 2013 Universal Studios. © 2013 Universal Orlando. All rights reserved. 255844/0413/RA

CW2PW0611.indd CW2 5/30/13 1:51 PM Likeness of Marilyn Monroe used with permission from Marilyn Monroe LLC. ©2013 Universal Studios. All Rights Reserved. 13-LOC-13234

0203PW0611.indd 2 5/30/13 2:34 PM 0203PW0611.indd 3 5/30/13 2:34 PM Tuesday, June 11, 2013 IPW Daily WELCOME TO IPW LAS VEGAS

NORTHSTAR Travel Media/Travel We have amazing events waiting for you. 1 2 Weekly in cooperation with the U.S. Travel Association. SHOWVegas MONDAY, JUNE 10 VICE PRESIDENT COMMUNICATIONS Greg Staley DIRECTOR INDUSTRY Get a free ticket to: Mystère, The Beatles LOVE, Zarkana, Zumanity, Peepshow, Jersey Boys, COMMUNCIATIONS Allie Barth Rock of Ages, Million Dollar Quartet, Defending the Caveman, Terry Fator, Blue Man Group, MANAGER INDUSTRY COMMUNICATIONS Le Rêve – The Dream, Vegas the Show and V – the Ultimate Variety Show. Sarah Erdman Go to LasVegas.com/IPW for show times, to request your ticket or for more information.

EDITOR Mary Pat Sullivan MANAGING EDITOR Kerry Tice ONSITE REPORTER Mark Chesnut ONSITE PHOTOGRAPHER Ralf-Finn Hestoft PRODUCTION MANAGER STARGAZING: A WHITE HOT AFFAIR AT CAESARS PALACE Michele Garth PRODUCTION ASSISTANT WEDNESDAY, JUNE 12, 8-11 P.M. Gayle Graizzaro ART DIRECTOR David Macfarlane ELECTRONIC PRE-PRESS The culminating event of IPW will be a truly star-studded opportunity to mix and mingle. 1. Delegates picked up complimentary tickets for a variety of spectacular shows at the SHOWVegas Patrick Fox “Stargazing: A White Hot Affair,” at Caesars Palace, will feature performances from a constellation of booth on Sunday. Show fans enjoyed one of 14 different productions staged Monday night. DIRECTOR,CUSTOM CONTENT headliners from Caesars Entertainment as well as a special guest appearance by the incomparable 2. IPW offers countless opportunities to network. Katrina Pruitt-Andrews and Richard Maradik, Irene Korn both of nSight by Travel Innovations in Nashville, talked shop on Sunday with Nick Wayland of To inquire about advertising in Celine Dion. Set against the captivating backdrop of the hotel’s Garden of the Gods Pool Oasis, the IPW Online Marketplace. Travel Weekly Products please contact Bruce Shulman, Associate glitzy gathering will feature world-class cuisine and perfectly mixed cocktails. Enjoy exclusive Publisher/National Accounts: (561)799-1788 Caesars Palace surprises and an astronomical fireworks display to complete an evening under the stars. [email protected]

NORTHSTAR Travel Media/Travel Weekly headquarters, 100 Lighting White cocktail attire is suggested. New Initiatives from Brand USA Way, 2nd Floor, Secaucus, NJ 07094; (201) 902-2000; www.travelweekly.com continued from page 1 Material in this publication may Transportation begins at 7:30 p.m. cities around the world with Brand not be reproduced in any form without permission. Copyright USA representation, with social 2013 by NORTHSTAR Travel Bellagio guests can take the sidewalk to Caesars Palace. Media LLC. media programs operating in six All rights reserved. Printed in USA. different languages. Thompson also announced that Brand USA is partnering Chairman and Chief Executive Of cer with Cirque du Soleil to unveil Thomas L. Kemp a new initiative called USA Live Executive Vice President/Group Publisher Entertainment. This program will Robert G. Sullivan allow travel suppliers who sell Executive Vice President, Digital Media the United States to more easily Thomas Cintorino Vice President/Group Publisher access product offerings related Bernard Schraer to entertainment. “Brand USA Vice President/Editorial Director Lori Ciof is the premier travel destination Senior Vice President/Editor-In-Chief marketing organization for starting from the fourth quarter president of the resident shows Arnie Weissmann Senior Vice President, Human the USA, and it’s only fitting of 2013. The new program will division of Cirque du Soleil. Resources that we partner with one develop over the next year with “We hope our global brand and Janine L. Bavoso of the most recognizable both trade and consumers, as international fan base can help Vice President, Marketing Solutions Michelle Rosenberg entertainment brands in the we continue to develop and roll bring international visitors to the Vice President, Product Development world, Cirque du Soleil, as the out our USA Live Entertainment United States.” and Production Roberta Muller inaugural partner for USA Live platform.” Thompson added that Cirque Vice President, Content Licensing Entertainment,” Thompson said. “Cirque du Soleil is very proud du Soleil is a perfect match for Sheila Rice Vice President, IT Infrastructure and “Our partnership with Cirque to be a partner with Brand USA Brand USA. “There is so much Operations du Soleil will be strategically through this innovative initiative to commonality with what we’re Rich Mastropietro integrated into select markets leverage USA Live Entertainment,” trying to do and who we’re trying Vice President, Database Products Elizabeth Koesser and communication platforms said Jerry Nadal, senior vice to reach,” he said.

4 I P W D A I L Y TRAVEL WEEKLY / U.S. TRAVEL

05PW0611.indd 5 5/30/13 1:55 PM An Astonishing World. MGM Resorts International would like to thank you for your continued support of our BELLAGIO® ARIA™ VDARA™ MGM GRAND® THE SIGNATURE AT MGM GRAND® MANDALAY BAY® THEhotel AT MANDALAY BAY® THE MIRAGE® many unparalleled destinations and welcomes you to Las Vegas at its Best. MONTE CARLO™ NEW YORK-NEW YORK® LUXOR® EXCALIBUR® CIRCUS CIRCUS® LAS VEGAS CIRCUS CIRCUS® RENO, NEVADA Visit Booth 1836 BEAU RIVAGE® BILOXI, MISSISSIPPI GOLD STRIKE® TUNICA, MISSISSIPPI MGM GRAND® DETROIT, MICHIGAN

0607PW0611.indd 6 5/30/13 2:32 PM 0607PW0611.indd 7 5/30/13 2:32 PM Tuesday, June 11, 2013 IPW Daily New Programs, Progress in U.S. Entry

BY MARK CHESNUT “It [Global Entry] Entry kiosks, present a machine- The entry process for readable passport or U.S. international visitors to the makes the lines permanent resident card, place United States is getting more their fi ngertips on the scanner for effi cient, but there is still room shorter because it fi ngerprint verifi cation, and make for improvement. That’s the word takes U.S. citizens a customs declaration. The kiosk from Patricia Rojas-Ungár, vice issues the traveler a transaction president, government affairs, at out of the lines. receipt and directs the traveler the U.S. Travel Association. to baggage claim and the exit. “We’re concerned that there That’s why we The program is effi cient, aren’t enough resources and according to Rojas-Ungár, and personnel at our ports of entry, want to get more helps to shorten lines. But it’s Entry, and Canadian NEXUS particularly our land points of citizens enrolled.” limited mostly to U.S. citizens. “It members have Global Entry entry,” she said. makes the lines shorter because benefi ts but are not eligible to In addition, Rojas-Ungár noted Among the bright spots, it takes U.S. citizens out of the join. that while air travel is expected to according to Rojas-Ungár, is lines,” she noted. “That’s why Rojas-Ungár recommended grow four to fi ve percent annually the growth of Global Entry, we want to get more citizens that IPW delegates from those for the next few years, the hiring a U.S. Customs and Border enrolled.” Global Entry is also countries should encourage their of customs offi cers has remained Protection (CBP) program that available to citizens of the clients and colleagues to enroll. fl at. “Especially during peak travel provides expedited clearance for Netherlands who are enrolled in “The Global Entry program cuts times, international visitors are preapproved, low-risk travelers Privium and Korean Smart Entry the wait time,” she noted. “It’s having to wait two hours or more upon arrival. At airports, program Service members. Citizens of a kiosk, self-serve. You get a to enter the country,” she said. participants proceed to Global Mexico may also apply for Global continued on page 24

A sea of A Dream For Everyone Le Rêve – The Dream offers breathtaking performances urprisesIS about that translate to a global audience of any size. to surface. Please visit us at booth #1708

Text SEAWORLD to 30364 and tweet #SeaOfSurprises for special surprises during IPW! ™ Group Sales: 702.770.7280 | [email protected] | wynnlasvegas.com

Text SEAWORLD to 30364. Message and data rates may apply. Text STOP to 30364 to opt out. Text HELP for information. You will receive 2 text messages per day in response to your text during IPW. Participating carriers include: Alltel, AT&T, Boost Mobile, Nextel, Sprint, T–Mobile, U.S. Cellular, Verizon, Virgin Mobile. Privacy Policy, http://seaworldparks.com/en/seaworld-orlando/Privacy-Policy. Sponsor: SeaWorld Parks & Entertainment, Inc., 9205 SouthPark Center Loop, Suite 400, Orlando, FL 32819. © 2013 SeaWorld Parks & Entertainment, Inc. All rights reserved.

09PW0611.indd 9 6/3/13 11:25 AM Tuesday, June 11, 2013 IPW Daily Simon Offers Shopping Prizes Offer Your Clients a BY HARVEY CHIPKIN Simon’s Incentive shopping at Premium Outlets. travel agency, tour operator or Shopping is the most popular We have representatives in eight receptive operator that refers activity for travelers, and Program countries to work with the travel the most clients to the Simon SimonTM — the largest developer trade including: the U.K., China, Shopping Destination properties. for the travel of Imagination of shopping centers in the world Japan, Korea, Australia, Brazil, One prize of $500 will be World — is excited to be at IPW to talk trade awards up Mexico and Canada. We work awarded each quarter to the to tour operators about including closely with tour operators in- participating travel agency, tour las vegas the company’s many shopping to $100,000 for market to include shopping in operator or receptive operator destinations in tour programs. their itineraries. Simon offers that is randomly drawn. One 9 unique shows that will expand For the fi rst time, according to a sending their low-cost shopping in the top prize of $250 will be awarded spokesperson, Simon, with more destinations that international each quarter to the participating their horizons and awaken their wonder than 100 shopping venues in the clients shopping travelers are visiting when travel agency, tour operator or U.S., will be participating at IPW at Simon they come to the U.S. — and receptive operator that refers under a single brand umbrella: they can fi nd luxury shopping, the most clients to each Simon Simon Shopping Destinations. Shopping entertainment and great dining Shopping Destination property In the past, representatives of as well.” (101 prizes awarded each AT TREASURE ISLAND AT BELLAGIO LIVE AT MGM GRAND the three Simon brands had Destinations. Simon’s Incentive Program quarter). participated separately — Simon for the travel trade awards up IPW delegates who visit one Malls, Premium Outlets and The “Simon offers every kind of to $100,000 for sending their of three Simon locations in Las Mills. In fact, Premium Outlets shopping,” said the spokesperson; clients shopping at Simon Vegas can show their badges has for 20 years been a pioneer “high-end luxury at our beautiful Shopping Destinations. One to Simon Guest Services staff in promoting shopping as a malls; a mix of value stores and prize of $2,500 will be awarded to receive special offers. The tourism product. outlets at The Mills; and outlet each quarter to the participating continued on page 24

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PROFESSIONAL AGRICULTURAL TOURS THROUGH CHICAGO, CHAMPAIGN COUNTY AND THE QUAD CITIES For information on Cirque du Soleil %BO(MFBTPO]7JTJU2VBE$JUJFT]]EHMFBTPO!WJTJURVBEDJUJFTDPN touring show productions, please contact "OHFMB*OHFSTPO]7JTJU$IBNQBJHO$PVOUZ]]BOHFMBJ!WJTJUDIBNQBJHODPVOUZPSH [email protected] or 866.624.7783 AVAILABLE IN 10 LANGUAGES

11PW0611.indd 11 5/31/13 2:32 PM Tuesday, June 11, 2013 IPW Daily First-ever Chairman’s Circle Honors

BY LAURA DEL ROSSO the “Human Nature” Motown show at Canada Vacations; The U.S. Travel Association and Brand the Venetian. Alpitour; America As USA recognized top international travel Two representatives from each You Like It; America buyers for their contributions to the international travel buyer company United; Aviatur SA; Best inbound U.S. travel industry with the fi rst- were presented with hand-cast Day Travel; Bon Voyage ever Chairman’s Circle Honors at a special bronze medallions as a “thank you” in Travel and Tours; British event last night. recognition of the contributions they Airways Holidays; Representatives from the 46 have made to the inbound U.S. travel CANUSA Touristik; companies, which are some of the industry. Compagnies des Etats- largest tour operators in the world and The companies were selected by Unis; Creative Holidays; the largest buyers of U.S. travel product, the more than 100 members of the CVC Brasil Operadora were presented with custom-made Chairman’s Circle, which includes some E Agencia de Viagens crystal awards adorned with the IPW of the largest U.S. travel companies S/A; Dertour; Despegar. logo during a dinner and ceremony at and top U.S. destinations, to recognize the way in driving travel com; Explorer Emeril Lagasse’s Delmonico Steakhouse and thank the international operators to the U.S.,” said Roger Fernreisen GmbH; FTI restaurant at The Venetian. The evening, for their contributions to the U.S. travel Dow, president and CEO Touristik; GTA UK; H.I.S. which was hosted by IHG® Family of industry. of U.S. Travel. “These International Tours; Brands, and The Venetian|The Palazzo, “The Chairman’s Circle Honors high-performing buyers Hana Tour Service, an Intercontinental Alliance® Resort, provides a special opportunity to exemplify the power of Inc.; House of Travel, concluded with a special performance of recognize the companies that lead travel. And IPW — the Ltd.; Infi nity Holidays; event during which so Jan Doets America much of that business Tours; Jetset Voyages; is conducted — is the J-Pac Travel; JTB perfect occasion to International; Kintetsu honor and thank them.” International Express, “We are thrilled Inc.; Knecht Reisen to collectively pay AG; Kuoni Travel; tribute to America’s Meier’s Weltreisen; SEVEN INCREDIBLE SHOWS top international travel MMT Gapnet Tours; buyers,” said Chris Nascimento Turismo; ONE EASY CALL Thompson, president North America Travel and CEO of Brand USA. Service; Ctrip “These organizations International Travel provide critical support Services Co., Ltd.; for the U.S. travel and Swanson’s Travel AB; tourism industry. As TAM Viagens; Thomas the national marketing Cook AG; Thomas Cook entity, Brand USA invites North America; Thomas At Planet Hollywood At At The Venetian At The Venetian the world to discover Cook Tours; Tour America, and we deeply America; Trailfi nders, appreciate how the Ltd.; Trend Operadora; buyers help transform TUI Deutschland GmbH; that vision into reality.” TUI Specialist; Virgin The companies Holidays; Voyageurs du receiving Chairman’s Monde; and WestJet Circle Honors are: Air Vacations, Inc. ® At Caesars Palace At Harrah’s Las Vegas At Harrah’s Las Vegas SLEEP ADVANTAGE PROGRAM.

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12 I P W D A I L Y TRAVEL WEEKLY / U.S. TRAVEL ©2013 InterContinental® Hotels Group. All rights reserved. Most hotels are independently owned and/or operated.

13PW0611.indd 13 5/30/13 1:59 PM Tuesday, June 11, 2013 IPW Daily Big Bus Debuts New Brand at IPW

IPW Daily joined Big Bus reads right to left, left to right QR code and issue tickets on Tours’ regional director Chris or up and down. Presenting a the spot, no need for a printer or Crompton to get an update on unifi ed concept to the world paper. what’s new for Big Bus this year was very important to us, and starting at IPW this week. we have put a lot of emphasis That’s a lot of change. Is there into the imagery of the new look anything else new for Big Bus These are exciting times for and feel. The color choice of Tours? you with the launch of the new burgundy and cream came from Plenty. We have made brand, and we understand that our original operation in , numerous changes to our you have chosen IPW as the where our double deckers have products in all our U.S. cites. forum to launch the new look in carried millions of very happy now has multilanguage North America? tourists for more than 20 years tours in twelve languages as That is correct; with the changes now. well as English-speaking tour that we have been through as a guides. San Francisco also business, it was only right to use So will you be rolling this brand we have taken to heart this year has ten languages and will be the largest and most important out across all North American and is something that we feel launching a route to Sausalito show in North America as the cities? really sums up the attitude that this month. Our Washington, perfect launch point for us to Absolutely, in fact, we have Big Bus has for its business. D.C. tour now includes eight introduce our new brand to the already fi nished Las Vegas, San different languages as well as world. We have been operating Francisco is almost complete, It’s not just the brand and look the National Zoo, and our Las under several different brands, Washington, D.C. will be fi nished of the buses that is new. Do Vegas operation has taken the and in North America our shortly, and our buses in Miami you have even more “fi rsts” for art of entertainment to new primary brand was Open Top will all be repainted before the the double decker sightseeing levels with the night tour of Sightseeing. During the course end of summer. industry? Fremont St. of the last year, we have been That’s correct. Even though working hard to move forward You built quite a sense our new brand and launch of You’re a Silver Sponsor of IPW with a new, exciting, modern of anticipation with your the Big Bus Tours name in North this year and the only marquee look and feel for our buses, and advertisements in the IPW Daily; America is a huge event for us, sponsor of the San Francisco this is what we are presenting to can you give us some more we are also delighted to be able Travel event this evening? the world this year. detail about this week’s debut? to show off our new Big Bus app. That is correct. We work I’m glad that the delegates This is available for both iPhone very closely with San Francisco Many IPW delegates will be enjoyed it, we put quite a lot of and Android and has been built Travel and we were honored lucky seeing this new image for the thought into the presentation not just as a sales tool, but also when they asked us if we would fi rst time. Can you share any of of the business this year and as a great way to enhance the work with them again to build the thoughts behind the design realized that sometimes the sightseeing experience. Our on the success of last year’s process? true values and reasons behind passengers can actually use the event. To say we needed no One of the most diffi cult what we do, can get lost. All of app while they are on vacation encouragement would be an aspects of designing a new us are here at IPW to build our to choose the places on our understatement, and in addition brand is coming up with a businesses, yet one aspect that tours that they want to visit, the to being a marquee sponsor, we fi nished design that will work is often lost is the simple fact restaurants that they want to will also be using this event to well in any city, in any language that “Happy Customers Make eat at and most importantly, the give away more than $100,000 and using any text, whether it Better Business,” a motto that sights that they want to see. worth of prizes to all attendees. We are also proud to announce the launch of our mobile ticketing $100,000 worth of prizes? WORK HARD. PLAY HARD. WIN BIG. platform. This is an in-house That is correct, we have development that we are now worked with partners from all The only place to be this Tuesday evening is the San Francisco rolling out for partners to move over the world, and all attendees Travel Association event at Surrender Beach Club / Encore to a truly paperless environment. of the San Francisco Travel party Beach Club. A great night of BIG business and BIG prizes, Customers will be able to buy will have the chance to win big in come and join us at the best party in town. their tickets online and receive a the Big Bus Casino where we will QR code directly on their mobile give away more than $100,000 VISIT US AT BOOTH #1981 device. We can then scan this worth of prizes.

14 I P W D A I L Y TRAVEL WEEKLY / U.S. TRAVEL GREAT CITIES. GREAT STORIES. GREAT OPPORTUNITIES. Open to international buyers and media only.

15PW0611.indd 15 5/30/13 2:31 PM Tuesday, June 11, 2013 IPW Daily Visit us at Encore for Broadway at IPW Booth # 229

continued from page 1 & Company, Broadway is one the United Kingdom in order to was created four years ago York expect to see a Broadway of the city’s greatest hallmarks educate the wholesale network in response to demand for show, but too frequently they and a critical component of on the different shows available. Broadway within the travel leave town without actually the visitor surge the city has An offi ce in Japan will open later industry and includes The seeing one. By purchasing been experiencing as of late. this year. Metropolitan Opera and 17 through a tour operator ahead International traffi c to New The Broadway Collection distinctive shows. of time, travelers are guaranteed York City has grown more than to see the show of their choice,” 50 percent in the past 6 years, said Hofmann. “The international with 11 million people making market is very important to us, up international arrivals in 2012. and it is essential to encourage “To have the opportunity to host tour operators to make tickets this luncheon is a no-brainer for available in advance so that us,” said Dixon. “IPW is mission- travelers interested in Broadway critical for us, and it’s important don’t miss out. It is benefi cial that when people think about for all parties to provide tickets New York City, they think about in advance — the tour operator Broadway.” increases revenue, the customer Hofmann is encouraging sees the show he or she wanted tour operators to make ticket at a fair and reasonable price arrangements in advance, and and the theatre community he has the technology to make it has the chance to share the happen. phenomenon that is Broadway.” Broadway Inbound and The Hofmann is optimistic that Broadway Collection offer the partnership between unbeatable wholesale prices The Broadway Collection for Broadway shows through and NYC & Company will a simple ordering system with encourage change. “We want open access to extensive free- to communicate with these sale inventory. Clients using the travelers before they come to Broadway Inbound API have NYC, and the wholesalers are a direct electronic connection our voice [to them]. There is so to box offi ces for continuously much value and convenience in updated information on theatre preselling Broadway.” seat availability and pricing. According to Fred Dixon, Moreover, The Broadway executive vice president of Collection has set up sales market development for NYC offi ces in Brazil, Germany and

New Orleans is the perfect blend of Old and New! From the Creole dishes to the soulful rhythms, New Orleans off ers a one-of-a-kind experience. Visit us at Booth #229 to meet our staff and discover what 16 I P W D A I L Y TRAVEL WEEKLY / U.S. TRAVEL makes her the true Queen of the South.

17PW0611.indd 17 5/30/13 2:07 PM Tuesday, June 11, 2013 IPW Daily Fresh perspectives for the travel industry’s MOVERS AND SHAKERS NYC & Company Promotes Boroughs Plus

BY KERRY TICE PREVIOUS FEATURES INCLUDE New York City is experiencing Travel Weekly PLUS is the first record visitor arrivals, matched publication designed to support the THE GOOGLE-IZATION OF TRAVEL. by signifi cant growth in its They’re changing everything; get your hotel inventory. This expansion executives and decision makers has prompted its tourism wallet ready. and marketing partnership who are shaping the direction of organization NYC & Company the U.S. travel industry. Unique THE POST-RECESSION CUSTOMER. to launch a promotional effort This is a different animal altogether. that intends to “spread the and proprietary content features wealth” beyond Manhattan to all illuminating analysis, commentary LEARN FROM APPLE’S SIMPLE fi ve boroughs and furthermore, APPROACH. An exclusive interview with educate the travel trade on the and case studies from executives, bestselling author and Steve Jobs colleague diversity of this city that never sleeps. experts and innovators inside and Ken Segall — the ad guy who ignited the Called “Neighborhood x outside of the travel industry. i-frenzy by naming iMac. Neighborhood,” this initiative kicked off in March and has been CREATIVITY IN THE WORKPLACE; why in development for more than a it’s your top survival mechanism. year, according to Kimberly Spell, chief communications offi cer the traditional tourist locations hotel properties have emerged and fact sheets intended to ZAPPOS DOES VEGAS: The online retailer, at NYC & Company. Spell said across Manhattan, Brooklyn, outside of Manhattan in the past assist the trade in promoting known for its innovative practices and unique when the city surpassed its goal Queens, the Bronx and Staten six years. “We have seen a lot these NYC boroughs. “As the take on business, is investing millions to make of welcoming 50 million visitors Island. What’s more, the growth of growth with these types of consumers are learning more a year earlier than projected in in hotel rooms from 73,000 to hotels and they provide diversity about these locations, we want downtown Las Vegas “a place that makes you 2011, NYC & Company was met 93,000 in the past few years in not only product, but price to keep the trade informed right smarter.” with the task of diversifying what has resolved the long-standing as well. And, especially for there with them,” said Dixon. visitors came to see. inventory access problem and the international traveler, this To date, the organization has BUSINESS INSIGHTS AND PRACTICAL “We have to constantly in particular, has opened up program coincides very well unveiled toolkits for Long Island POINTERS from Daniel Burrus, author of make New York City a fresh a whole new level of product with their desire for experiential City and Downtown Brooklyn. Fire up your thinking and direct “Flash Forward”, the Wall Street Journal and destination in the minds of that includes limited service, travel,” said Dixon. The third, which highlights Lower international visitors,” points out mid-tier and boutique-type Starting with Bushwick, Fort Manhattan, will be rolled out this your business with more insight New York Times’ bestseller. Spell, who noted this marketing properties, according to Fred Greene and Williamsburg, month. and imagination. effort was designed to support Dixon, executive vice president Brooklyn, NYC & Company NYC & Company hopes to OLD WAYS DON’T WORK ANYMORE: The local businesses and encourage for market development at NYC is gradually promoting these redefi ne the New York experience new definition of leadership. New models are travel to neighborhoods outside & Company. Seventy-two new boroughs month by month, by providing fi rst-time and evolving for business leaders, shaped in part highlighting points of interest, repeat visitors alike with “new” by an increase in female executives. including cultural venues, shops, restaurants and cultural TRY IT FOR restaurants, and hotels. Other spots to explore beyond the well- ‘RETIREMENT’ OF FORMER CARNIVAL locations being showcased known spots like Times Square CORP. PRESIDENT & CEO BOB include areas of Lower and the Empire State Building. FREE Manhattan, Staten Island, The consumer effort relies DICKINSON, and his passionate quest to the Bronx and Queens. In heavily on social and earned end homelessness in Miami. conjunction with the initiative, media, as NYC & Company tries NYC & Company is making to utilize the value of the New HOW INNOVATION WORKS IN sure the travel trade has the York City brand. “We have been BUSINESS. Insights from John Gertner, resources to sell these fl ourishing researching and interviewing bestselling author of “The Idea Factory: areas of the city. Suppliers and for some time now, trying to agents can go to www.NYCGO. fi gure out which neighborhoods Bell Labs and the Great Age of American com/traveltrade and access have a unique story to tell,” said Innovation.” the NYC Neighborhood Toolkit, Spell. “We’re spreading the love, which includes downloadable so to speak, neighborhood by WHY (CREATIVE AND PERMISSION- videos, photography, maps neighborhood.” travelweekly.com/Plus/Free-Trial BASED) EMAIL is still king of the marketing channel heap.

18 I P W D A I L Y TRAVEL WEEKLY / U.S. TRAVEL

19PW0611.indd 19 6/4/13 12:20 PM VACATION LIKE YOU MEAN IT

BL UE MAN GROUP Send Them Places They Never Thought They’d Go THE WIZARDING WORLD OF HARRY POTTER™

Vacation time with the family is precious. Make sure your clients spend it at the only place where the fantasy of the movies meets real life, jaw-dropping family excitement. At Universal Orlando® Resort they’ll find two theme parks, spectacular resort hotels, non-stop nightlife, and more. OPENING JUNE 20, 2013 Your clients can join the front lines of an intergalactic war on the new TRANSFORMERS™: The Ride-3D, opening June 20, 2013 TRANSFORMERS™: THE RIDE-3D at Universal Studios®. They can swing high above the streets with Spider-Man™; soar above Hogwarts™ with Harry Potter™;

zip through Gru’s laboratory with the Minions from Despicable Me; and enjoy the dining and nightlife of Universal CityWalk®. DESPICABLE ME MINION MAYHEM Plus, they can stay in the heart of all the excitement at one of Universal Orlando’s magnificently themed on-site resort hotels and enjoy an exclusive array of theme park benefits including Early Park Admission† to The Wizarding World of Harry Potter™.

Universal’s Islands of Adventure® Universal Studios Florida® Universal CityWalk® Explore comic books, timeless tales and blockbuster Jump into the action of your favorite Here your clients will find everything

movies as they come to life right before your eyes! movies and TV shows with rides and else they could want in a vacation: MARVEL SUPER HERO ISLAND® Your clients can face the dinosaurs of Jurassic Park®, attractions for all ages. Visitors can save dining, shopping, dancing, movies, enter a land where magic is real at The Wizarding the day with Shrek and careen through and live entertainment, including the World of Harry Potter™, and more. Krustyland with The Simpsons™. incomparable Blue Man Group.

TM&©

Visit Booth 1454

2021PW0611.indd 20 5/30/13 2:38 PM 2021PW0611.indd 21 5/30/13 2:38 PM ® Stay In The Heart LOEWS PORTOFINO BAY HOTEL Universal Orlando Resort’s Of It All Newest & Largest Hotel!

HARD ROCK HOTEL®

LOEWS ROYAL PACIFIC RESORT

Opening Early 2014 MODERARAR TE/T VALVA UE HOTOTEL FrF omm thee momoment your cliienentst arrrivve att Unin veersall’s Cabbana a BaB y Beacch Reesosortrt, ththeyy will be takenn bacck tot theh icoc ninic beaca h reesosortr s ofo the eraa. ThTheye cann go fof r a swwimi andn rele axx in ththe lazyy rivi erer or taake theh fammili y foor a gagamem or two ata theh bowwlil ngg alll eyy. ThT e newew stt on-n siitet hoto el is wiwithinn a shohortr complplimimene tat ry shuttt le busus To make your clients’ vacation at Universal Orlando® even more incredible, ririded awaw y frfromm bototh UnUnivi ere sasal OrO laandn o ththeme paarkks anand innclc uddese a pap ckkagge ofof morre exxclc usu ivve tht emme paarkk bennefitst inccluudingg: choose from our 3 deluxe onsite hotels that offer world-class accommodations, exceptional dining, a wealth of recreation, and an array of special theme park benefits EaEarly PaParkk Admdmisssision† to The Wizi ardid ngng Worrld ofof Harryy Pottet r™, onone hoh urr befe orre ththe papark opens! you can’t get by booking your client’s stay anywhere else. SoSo it’t’s alll hehere. In onee plaacee. AnA d iti ’s all waia tit ngn foor theh m.m This includes FREE Universal ExpressSM Unlimited ride access* to skip the regular lines in both theme parks all day!

HARD ROCK HOTEL®

Loews Portofino Bay Hotel - DELUXE HOTEL

Experience a taste of la dolce vita—the sweet life–at this stunning re-creation of the famous Mediterranean seaside resort.

Hard Rock Hotel® - DELUXE HOTEL TM&© Live like a rock ‘n’ roll superstar at the coolest hotel in town. It’s the perfect mix of funk and just plain fun.

Loews Royal Pacific Resort - DELUXE HOTEL Visit Booth 1454 HARRY POTTER, characters, names and related indicia are trademarks of and © Warner Bros. Entertainment Inc. Harry Potter Publishing Rights © JKR. (s13) Kick back and relax in an exotic tropical paradise that transports you to the enchanted isles of the South Seas. *Not valid at Harry Potter and the Forbidden Journey™ and other select attractions. On-site hotel privileges good for hotel stay as indicated on the room key card and Universal Express Unlimited pass. Only valid for the number of guests staying in the room. Paid theme park admission required. Ride access available during normal theme park operating hours only. Not valid for separately ticketed special events. Additional restrictions may apply and benefits are subject to change without notice. †Requires paid theme park admission. Early Park Admission begins one hour prior to Universal’s Islands of Adventure regular opening hour for on-site hotel guests and is valid 7 days a week for travel through 12/31/14, valid only at Harry Potter and the Forbidden Journey™, Flight of the Hippogriff™, Dragon Challenge™ and Caro-Seuss-el™. Universal Express Unlimited ride access is not valid during Early Park Admission. Additional restrictions may apply and the foregoing benefits are subject to change without notice. TRANSFORMERS and its logo and all related characters are trademarks of Hasbro and are used with permission. © 2013 Hasbro. All Rights Reserved. © 2013 DreamWorks L.L.C. and Paramount Pictures Corporation. All Rights Reserved. © MARVEL. Shrek 4-D © 2013 DreamWorks Animation L.L.C. THE SIMPSONS RIDE TM Twentieth Century Fox Film Corporation. The Simpsons TM & © 2013 Twentieth Century Fox Film Corporation. Jurassic Park ® Universal Studios/Amblin. All rights reserved. Dr. Seuss properties TM & © 2013 Dr. Seuss Enterprises, L.P. All rights reserved. © 2013 BMP. Hard Rock Hotel ® Hard Rock Cafe International (USA), Inc. Loews Portofino Bay Hotel and Loews Royal Pacific Resort logos © 2013 Universal Rank Hotel All three deluxe hotels are a short complimentary water taxi ride away from both theme parks and Universal CityWalk®. Partners. All rights reserved. Universal elements and all related indicia TM & © 2013 Universal Studios. © 2013 Universal Orlando. All rights reserved. 255845/0413/RA

2223PW0611.indd 22 5/30/13 2:40 PM 2223PW0611.indd 23 5/30/13 2:40 PM Tuesday, June 11, 2013 IPW Daily Simon Enhances International Appeal continued from page 10 purchased in the U.S. We also work past two years. “We are excited,” to international travelers locations are Las Vegas Premium closely with CVBs domestically said the spokesperson, “to sit at — including enhanced Outlets – North; Las Vegas Premium and internationally — partnering the same table as tourism brands materials, multilingual Outlets – South; and The Forum with them whenever we can.” like Disney, Universal and all the staff and international Shops at Caesars. Simon is a Gold Level sponsor great destinations and hotels who food options.” “There is a certainly a desire on of IPW, cosponsoring a number are at IPW.” And Simon continues the part of international travelers of sessions as well as displaying Simon is in the process of to grow with Phoenix to shop,” said the spokesperson. signage around the show. The investing significantly in its Premium Outlets “There is a lot of cache in returning company has been a U.S. Travel centers to make them “beautiful, recently opened; and St. home with something that was Association board member for the welcoming and accommodating Louis Premium Outlets.

SUPPLIERS: ON-SITE REGISTRATION Global Entry Efforts continued from page 8 development, according Back by popular demand, registration for next year’s IPW will receipt and are admitted into the to Rojas-Ungár, is this be open on-site beginning on Saturday. Self-serve kiosks will be United States. It’s a signifi cantly year’s automation of the accessible in the Central Concourse and within each lounge on expedited experience.” I-94 and I-94W forms, the Marketplace Hall fl oor during show hours. Another pilot program is which began on April On-site registration renewal provides the following benefi ts: Automated Passport Control, 30. “They’ve moved • Extra savings on both booth and delegate rates: launched by the CBP and Canada’s away from the I-94 • Earn priority appointment scheduling; and Vancouver Airport Authority this paper forms, and now • Enter to win a complimentary booth and registration for year. The expedited customs it’s automated, so you three delegates. entry process allows eligible won’t have to fi ll out the Questions? Contact Sarah Dickson, director, exhibitions, passengers to clear customs faster I-94 form on the plane,” sponsorships & advertising sales at [email protected]. when traveling from Vancouver she explained. Air and IPW 2014: Chicago is expected to sell out. Reserve your spot International Airport to the U.S. sea travelers no longer before leaving Las Vegas! Another promising need to complete paper forms I-94 or I-94W; the agency now gathers travelers’ arrival/ departure information WE HAVE SOMETHING automatically from their electronic travel records. FOR To make more improvements, “there needs to be a greater focus by Congress to EVERYONE! provide the resources, so we have more CBP offi cers to make the Four unique dining experiences your groups will love. With locations process more effi cient,” around the country, your booking experience can be hassle free! said Rojas-Ungár. “More needs to be done with the resources. We’re asking Congress to hire at least 1,000 new offi cers for air travel alone.” The reason for this push is simple, according to What you hear is true. Austin is a city where every sight has its own sound. From waves quietly lapping on our lake Buca di Beppo and Planet Hollywood are now open in New York! Rojas-Ungár. “We think shores to guitar riffs not-so-quietly booming from our stages, this is a place that you really have to hear to believe. Over 100 locations nationwide including: Anaheim, San Francisco, it’s vitally important Las Vegas, Orlando, Washington DC and many others! that when international visitors come to the VISIT US AT BOOTH #1937 FOR MORE INFO Call 877.609.7526 or visit earlenterprise.com/groupevents U.S., they have a warm welcome.” AustinTexas.org

24 I P W D A I L Y TRAVEL WEEKLY / U.S. TRAVEL

25PW0611.indd 25 5/30/13 2:08 PM Tuesday, June 11, 2013 IPW Daily Texas Is Big International Draw

BY HARVEY CHIPKIN travel to Texas from Mexico The Lone Star State will grew by 18 percent and have a fi ttingly oversized from Canada by 12 percent. presence at IPW this year, “We’re expecting according to Brad Smyth, continued international tourism director at Texas growth,” said Smyth. “The Tourism. “We will have evidence is in the increasing eight destinations in the number of fl ights from Texas booth and a total emerging markets like of 17 destinations and China, South Korea and attractions in the Texas Brazil. We have a new Air aisle,” said Smyth. “We China service from Houston have done a refresh of to Beijing in 2013, and the aisle this year so that American Airlines recently delegates will feel that they started daily service are getting the authentic between Dallas/Fort Worth Texas experience.” Airport (DFW) and Seoul. IPW has become We also have additional increasingly important for fl ights between DFW and Texas, said Smyth, because Brazil during high season; the number of international there are already four daily will become an international airport Worth, a world-renowned institution, travelers is growing rapidly nonstop fl ights to Brazil. with service to Mexico, the Caribbean is completing an addition designed by — an estimated 7.5 million And there is a new fl ight and South America — providing architect Renzo Piano this year, which in 2011 — with impressive between DFW and Lima.” another option for tour operators.” will house newly acquired works. growth that year of 25 To accommodate all The state has representation in The Texas coast has also been percent from overseas those fl ights, said Smyth, primary international markets and welcoming new attractions. The (not counting Mexico and “Hobby Airport, which is increasingly in secondary markets, and Galveston Island Historic Pleasure Pier Canada). In addition, air Houston’s second airport, will work closely with Brand USA to opened in 2012, a $60-million project promote the United States. “Travelers that stretches about 1,130 feet around from markets like China, Brazil and the Gulf of Mexico and is home to South Korea who traditionally visited rides, games, shops and restaurants. the coasts are looking for new Also, Norwegian Cruise Lines will destinations,” said Smyth. “Texas is not begin sailing on Caribbean cruises only a great new gateway, but it has from Houston starting in 2014 on the so much variety – from exciting urban Norwegian Jewel. centers to a different kind of Western SeaWorld in San Antonio recently experience.” added Aquatica, a new waterpark OPENS AUG. 2, 2013 There are many reasons international that features not just rides but also travelers are choosing Texas, said experiences with animals. Smyth, including major events like the And Texas, said Smyth, is an only Formula 1 car race in the U.S. The “amazing” destination for shoppers. fi rst Formula 1 race was held in Austin Not only is there excellent shopping

Flip Schulke Archive in 2012, and the city will host the race around the state, but Texas is a tax-free for the next 10 years. destination for international visitors, Texas has a number of new major who either have their taxes refunded attractions, said Smyth, including the on the spot or when they return home, Perot Museum of Nature and Science depending on the shopping venue. in Dallas, located downtown, which The Texas IPW booth will include cost $185 million to build. The museum Brewster County, San Angelo, features the latest in technology and Grapevine, Amarillo, Arlington, Visit us is designed to educate visitors. The Abilene, Plano and San Marcos. In the at booth building is architecturally stunning Texas aisle, delegates will also fi nd

Ted Polumbaum/Newseum collection 918! and adds another jewel to the Dallas Dallas, Fort Worth, Dallas/Fort Worth Arts District, the largest urban arts Airport, Dallas Galleria, Wildcatter newseum.org Ɣ Washington, D.C. NEWSEUM district in the country. Ranch, Austin, San Antonio, Houston The Kimbell Art Museum in Fort and TaxFree Shopping.

26 I P W D A I L Y TRAVEL WEEKLY / U S. TRAVEL

27PW0611.indd 27 5/30/13 2:54 PM IPW Daily Tuesday, June 11, 2013 GROWING YOUR IPW 2013 Gets Down to Business

PROFESSIONAL 1 2 NETWORK...

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1. The U.S. Department of the Interior, the National Park Service and the National Parks Promotion Council combined forces to create a new “Federal Row” of exhibitors representing America’s public lands and destinations. 2. Delegates from IHG took time for a photo op at their large booth in the Brand USA Marketplace Hall. IHG brands include InterContinental Hotels and Resorts, Crowne Plaza, Holiday Inn and Holiday Inn Express. 3. On hand for the ribbon cutting for the Brand USA booth were Rossi Ralenkotter of the Las Vegas CVA, Nevada 6 Congressman Steven Horsford, Caroline Beteta of Brand USA and Visit California, Christopher L. Thompson of Brand USA, Roger Dow of the U.S. Travel Association and Randy Garfi eld THAT’S THE of Disney Destinations and The Walt Disney Company. 4. Hard Rock Cafe International was well represented in the main exhibit hall. 5. Delegates from Mauiva AirCruise, which offers multi- destination travel packages by plane, included Dee Elser, Keri Harris and Rich O’Brien. 6. SeaWorld Parks & Entertainment, which operates parks in California and Florida, was represented on the Marketplace fl oor. #TRAVELEFFECT Find out more at Traveleffect.com

TRAVEL WEEKLY /U.S. TRAVEL I P W D A I L Y 29

28PW0611.indd 28 5/30/13 2:12 PM Tuesday, June 11, 2013 IPW Daily Mandalay Bay Ignites the Night

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Radisson Blu Now Open

always new.

POW WOW BUYERS AND MEDIA – Please visit Mall of America® booth number 845 before Wednesday and register to win a shopping 5 spree trip for two next Spring to the Mall. Trip value is $2,500. Mall of America is the leading U.S. shopping and entertainment center in Bloomington, Minnesota featuring 520 stores with no sales tax on clothing or shoes. Guests also enjoy 50 restaurants, more than 400 annual (free) events and a multitude of attractions for hours of family fun. Over 40 million people visit yearly. 1. Enjoying a toast on the sand were Stella Pak and Kelly For more information at POW WOW, see Doug Killian, Senior Director International Tourism, Fogarty, both of the Beverly Garland in North Hollywood, at (mobile) 952-240-9340 or [email protected] Calif., Rukhsana Timmis of Visit Orlando and Marion Wolf of mallofamerica.com | bloomingtonmn.org Visit St. Petersburg/Clearwater. 2. Live entertainment had delegates dancing the night away at the Mandalay Bay Beach main stage area. 3. Revelers enjoyed an authentic beach party experience on Sunday evening. Posing with two lifeguards from Mandalay Bay were delegates from Japan: Masao Konda of Overseas Travel Agency in Osaka and Carol Kobayakawa of the Choose 6 Chicago offi ce in Tokyo. 4. The Big Apple was well represented at the IPW opening event, with delegates including Steven Eidelberg of Accor North America, Levi June of New York Comprehensive Shuttle Tours and Francoise Christine of Accor North America. 5. Sporting the sunny colors of California were Lana Kras, Lauren Meyer, Karin Fish and Anton Eckert, all of Visit California in Sacramento. 6. The cool waters of the wave pool served as an ideal /MallofAmerica @MallofAmerica makeshift dance fl oor for many IPW delegates during the opening event, sponsored by Cirque du Soleil, MGM Resorts International and Las Vegas CVA.

30 I P W D A I L Y TRAVEL WEEKLY / U.S. TRAVEL

31PW0611.indd 31 5/30/13 2:13 PM Tuesday, June 11, 2013 IPW Daily Extend Your Client's Stay IPW Connects Travel Community With Our Itineraries

1 2 Amarillo, TX Nashville, TN Anchorage, AK New Orleans, LA Asheville, NC New York, NY Atlanta, GA Niagara Falls, NY Atlantic City, NJ Norfolk, VA Baltimore, MD Oklahoma City, OK Beverly Hills, CA Oregon Bloomington, MN Orlando, FL Boston, MA Palm Springs, CA Charlotte, NC Pennsylvania Dutch Country, PA Chicago, IL Customize Translate your 3 , PA Colorado this itinerary itinerary into 60 languages Phoenix, AZ 4 Springs, CO Dallas, TX Portland, OR Detroit, MI Quad Cities, IL/IA Flagstaff , AZ Rapid City, SD Ideas for both Florida Keys, FL Rochester, NY new & repeat Florida’s Space Coast visitors Route 66/ Heritage Corridor, IL Fort Myers/Sanibel, FL Sacramento, CA Fort Worth, TX Salt Lake City, UT Georgia San Antonio, TX Gettysburg, PA San Diego, CA Grapevine, TX San Francisco, CA 5 Houston, TX San Mateo County/ Las Cruces, NM Silicon Valley, CA Las Vegas, NV 1. Colorful Las Vegas showgirls were on hand for the ribbon Sarasota, FL cutting at the Brand USA Marketplace Hall; pictured are Todd , CA Sonoma County, CA Davidson of Brand USA and Travel Oregon, Christopher L. Loudoun, VA South Dakota Thompson of Brand USA, Caroline Beteta of Brand USA and Louisiana Visit California, Kenneth E. Hyatt of the U.S. Department of Interactive Map Springfi eld, IL Commerce, Roger Dow of the U.S. Travel Association, Clark Louisville, KY with Satellite Utah County Commissioner Tom Collins, Nevada Congressman View Option Marina del Rey, CA Tuolumne County, CA Steven Horsford, Rossi Ralenkotter of the Las Vegas CVA and Memphis, TN Malcolm Smith of the U.S. Travel Association. Vermont Miami, FL 2. IPW delegates were invited to get on board with Big Bus Wyoming Get the Minnesota Yosemite/Mariposa Tours on the Brand USA Marketplace fl oor on Monday. inside Moab, UT County, CA 3. Representatives from Cirque du Soleil spoke with delegates scoop 6 about the company’s legendary entertainment offerings Montana on local Zion National Park/ during business appointments. favorites St. George, UT 4. The state of Illinois is a diverse destination, as highlighted by Dan Gleason of the Quad Cities Convention and Visitors Bureau and AG Tours Illinois, and Angela Ingerson of the Champaign County Convention & Visitors Bureau. Visit Our Partners: 5. Tourico Holidays, the global travel brokerage company, was represented by Chris Novak, Fabrizio Melis, Chris Keller, Jackie Lacoste and Javier Vidal.

6. Grammy® Award-winning singer and songwriter Roseanne BOOTH #1817 BOOTH #1940 BOOTH #230 BOOTH #845 BOOTH #973 BOOTH #477 BOOTH #1859 BOOTH #767 BOOTH #754-755 Cash entertained delegates at the Monday luncheon with a rousing live performance of “Land of Dreams,” which is used by Brand USA as part of its global advertising and marketing campaign. www.TheTourOperator.com. Registration is free.

32 I P W D A I L Y TRAVEL WEEKLY / U.S. TRAVEL

CW3PW0611.indd CW3 5/30/13 1:52 PM rock with us at booth #782 hardrock.com

chicago

/HARDROCKCAFECHICAGO @HRCCHICAGO / 63 west ontario / +1-312-943-2252

©2013 Hard Rock International (USA), Inc. All rights reserved.

CW4PW0611.indd CW4 5/30/13 1:54 PM