Annual Report 2012 ONE in Diversity Kirin Holdings Company, Limited Annual Report 2012 Year Ended December 31, 2012

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Annual Report 2012 ONE in Diversity Kirin Holdings Company, Limited Annual Report 2012 Year Ended December 31, 2012 Kirin Holdings Company, Limited Company, Holdings Kirin Annual Report 2012 ONE IN DIVERSITY Kirin Holdings Company, Limited Annual Report 2012 Year ended December 31, 2012 Please refer to the following URL for the financial statements and notes, including the auditor’s report, as well as for the data book. http://www.kirinholdings.co.jp/english/ir/library/index.html 本冊子は、不要となったHondaの旧カタログ等を製紙原料として配合したHonda独 自の循環紙を使用しています。インキは植物油100%の「大豆油インキ」(VOC成分Printed in Japan ゼロ)を使用し、印刷は印刷工程で有害廃液を出さない「水なし印刷」で行っています。 PROFILE MONTHLY SHARE PRICE RANGE & TRADE VOLUME Tokyo Stock Exchange 2,000 20,000 1,800 18,000 LEVERAGING 1,600 16,000 1,400 14,000 OUR DIVERSITY 1,200 12,000 1,000 10,000 The Kirin Group consists of 257 consolidated CONTENTS 800 8,000 subsidiaries, one unconsolidated subsidiaries Share price (left scale) Nikkei 225 average (right scale) 02 BUSINESS STRUCTURE 600 6,000 accounted for using the equity method and 17 2008 2009 2010 2011 2012 2013 04 GOALS affiliated companies accounted for using the equity 06 A DIVERSITY OF OPERATING REGIONS AND MARKETS Millions of shares Millions of shares 150 150 method. The Group, which has a total work force of 06 JAPAN Trading volume 08 OCEANIA 120 120 over 40,000 employees, is headed by a pure holding 10 BRAZIL 90 90 12 ASIA company, Kirin Holdings Company, Limited. 60 60 14 PHARMACEUTICALS AND BIO-CHEMICALS Using knowledge accumulated over more than a 16 CoNSOLIDATED FINANCIAL HIGHLIGHTS 30 30 17 MEDIUM AND LONG TERM TARGETS 0 0 century of business, the Kirin Group has continually 2008 2009 2010 2011 2012 2013 18 To OUR SHAREHOLDERS * Simple average of monthly highs and lows worked to meet the quality expectations of its 26 THE MANY VOICES OF KIRIN customers by applying innovative manufacturing 28 SUSTAINABLE MANAGEMENT SYSTEM 28 CoRPORATE SOCIAL RESPONSIBILITY technology, including advanced fermentation 32 CoRPORATE GOVERNANCE methods, to the creation of products that bring out 35 DIRECTORS AND AUDITORS 36 CoNSOLIDATED ELEVEN-YEAR SUMMARY the full potential of nature. OF SELECTED FINANCIAL DATA In recent years, the Kirin Group has accelerated 38 MANAGEMent’s DiscussiON AND ANALYSIS 48 KIRIN GROUP COMPANIES the expansion of its core business activities in the 50 INVESTOR INFORMATION fields of alcohol beverages, non-alcohol beverages and pharmaceuticals, not only in Japan, but also FORWARD-LOOKING globally, especially in the Asia-Oceania region. STATEMENTS Statements in this report that are not By working together across business and regional historical fact are forward-looking statements based on the current boundaries to create new value, we will continue to beliefs, estimates and expectations of management. Various risks and help people worldwide to find well-being, pleasure uncertainties could cause results to and comfort through all of the Kirin Group’s differ materially from these projections. These risks and uncertainties include products and services. exchange rates, changes in domestic or overseas economic conditions, changes in consumer behavior or competitor activity, and changes in laws, regulations or policies in any of the countries where Please refer to the following URL for the financial statements and notes, Kirin conducts operations. Kirin adopts including the auditor’s report, as well as for the data book. measures to control these and other types of risks, but does not guarantee that such http://www.kirinholdings.co.jp/english/ir/library/index.html measures will be effective. Kirin Holdings Company, Limited Annual Report 2012 51 CORPORATE PHILOSOPHY THE JOY OF FOOD AND WELL-BEING We pride ourselves on offering products based on what people want. We pride ourselves on our ability to harness the goodness of nature through innovative technology. We pride ourselves on delivering tangible satisfaction and quality in everything we make. All of which ensures that we exceed consumers’ expectations. And naturally, we do not stop there. As we look forward with vision and dreams, we aim to continue offering food and health products that bring new joy to people’s lives everywhere. Always a step ahead, the Kirin Group supports health, pleasure and comfort in your life. GOOD TASTE MAKES YOU SMILE The Kirin Group’s commitment to deliver, for another 100 years, superior taste and a new level of joy through our entire range of products and services. That’s how we make you smile. Kirin Holdings Company, Limited Annual Report 2012 01 BUSINESS STRUCTURE A DIVERSITY OF BUSINESSES AND BRANDS The Kirin Group is globally pursuing an integrated beverage group strategy that brings together its core alcohol beverages and non-alcohol beverages businesses. Our goal is to maximize customer value across our entire integrated beverages business by bringing together the knowledge and experience of companies in different business segments and strengthening collaboration across entire value chains. The integrated beverages business accounts for approximately 80% of the total net sales of the Kirin Group. We are continually expanding our business activities, not only in Japan, but also in Oceania and Brazil. We are also focusing on Southeast Asia and China. KIRIN Kirin Company, Limited provides overall coordination of the Kirin Group’s core segment, Japan integrated beverages busi- ness. Kirin Brewery Company, Limited and Mercian Corporation are the Kirin Compa- ny subsidiaries responsible for the domes- tic alcohol beverages business, and Kirin Beverage Company, Limited oversees the domestic non-alcohol beverages business. The Kirin Group has built a strong market presence backed by powerful brand assets (¥ billion) accumulated over many years in numerous Net Sales 866.8 product categories, including beer, RTD [ready to drink], wines and tea. Operating Income 70.9 K YOWA HAKKO KIRIN In the pharmaceuticals business, Kyowa Hakko Kirin Co., Ltd. supplies ethical JAPAN pharmaceuticals based primarily on anti- body technology research, focusing mainly on the fields of nephrology, oncology and immunology/allergy. Kyowa Hakko Kirin is also involved in the bio-chemical business and supplies a variety of fine chemicals, especially amino acids and nucleic acids. The company is globally active, especially (¥ billion) in Japan, Europe and the United States, at Net Sales 322.9 all stages from research and development to product sales. Operating Income 61.7 02 Kirin Holdings Company, Limited Annual Report 2012 Our other core business area is pharmaceuticals and bio- FY2012 SHARE OF NET SALES chemicals, which has become a reliable income base for the KIRIN Kirin Group. As a global specialty pharmaceutical company 46% specializing in categories that include nephrology, oncology, K YOWA HAKKO immunology/allergy and central nervous system, we are KIRIN active primarily in Japan, Europe and North America. 17% By building a balanced portfolio of regions and LION businesses, the Kirin Group has been able to achieve 21% sustainable growth even when confronted by rapid change in BRASIL KIRIN 8% the global business environment. OTHERS (includes Asian Companies ) 8% OCEANIA LION Lion Pty Ltd is a leading beverage and food company with a portfolio that includes many of Australia and New Zealand’s favorite brands. Lion’s operations include (¥ billion) the manufacture and sale of beer, wines, Net Sales 396.6 spirits, milk, fresh daily foods, fruit juices, Operating Income 49.6 cheese and soy. BRAZIL BRASIL KIRIN Brasil Kirin Participações e Represen- tações S.A. is involved in the beer and non-alcohol beverages businesses in Brazil. In the beer category, the company has gained the second biggest share of the Brazilian market thanks to strong support from customers in the rapidly growing markets of northern and northeastern Bra- zil. In its soft-drink beverages business, (¥ billion) ASIA which is centered on carbonated drinks, Net Sales 148.8 Brasil Kirin has maintained the number- Operating Income 13.0 KIRIN HOLDINGS SINGAPORE three position in carbonated drinks. Kirin Holdings Singapore Pte, Ltd. is overseeing the development of the Kirin Group’s beverages business in Southeast Asia, especially Thailand and Vietnam. OTHER ASIAN COMPANIES Notes: Operating income is calculated San Miguel Brewery, Inc. is involved in the prior to amortization of goodwill. beer business primarily in the Philippines, The figures represent net sales and while China Resources Kirin Beverages operating income in each region (Greater China) Company Limited supplies and business segment before beverages in China. adjustment for transactions between Group companies. Kirin Holdings Company, Limited Annual Report 2012 03 GOALS ToARW D A DIVERSITY OF The goal of the Kirin Group is to redefine the joy of food and well-being by VALUE consistently creating high-quality products that match the needs of customers. Under the brand-centered philosophy shared by the Kirin Group, we aim to co-create brand value through engagement with customers and communities. The Kirin Group is determined to achieve sound growth through flexible management based on global perspectives, but also matched to conditions in each region and community. We aim continuously to improve shareholder value while maintaining harmony with all stakeholders. CO-CREATION OF BRAND VALUE WITH STAKEHOLDERS The establishment and value in partnership with nurturing of strong brands our stakeholders, in par- are essential to the growth ticular with customers, by of the Kirin Group. To en- ensuring that our thoughts hance brand value, we need and actions resonate with to maintain a profound un- all. This
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