Spotlighting Female LEGO Builders!
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The Double-Sided Message of the Lego Movie: the Effects
Cedarville University DigitalCommons@Cedarville Department of English, Literature, and Modern English Seminar Capstone Research Papers Languages 4-30-2015 The ouble-SD ided Message of The Lego oM vie: The ffecE ts of Popular Entertainment on Children in Consumer Culture Jordan Treece Cedarville University, [email protected] Follow this and additional works at: http://digitalcommons.cedarville.edu/ english_seminar_capstone Part of the Art Education Commons, Child Psychology Commons, Children's and Young Adult Literature Commons, and the Literature in English, North America Commons Recommended Citation Treece, Jordan, "The oubD le-Sided Message of The Lego Movie: The Effects of Popular Entertainment on Children in Consumer Culture" (2015). English Seminar Capstone Research Papers. 28. http://digitalcommons.cedarville.edu/english_seminar_capstone/28 This Capstone Project is brought to you for free and open access by DigitalCommons@Cedarville, a service of the Centennial Library. It has been accepted for inclusion in English Seminar Capstone Research Papers by an authorized administrator of DigitalCommons@Cedarville. For more information, please contact [email protected]. Treece 1 Jordan Treece 8 April 2015 The Double-Sided Message of The Lego Movie : The Effects of Popular Entertainment on Children in Consumer Culture One of the most popular and highest-rated films of 2014, The Lego Movie , directed by film powerhouse duo Phil Lord and Chris Miller, has entertained billions of viewers in the past year. With nonstop humor, impressive use of computer animation technology, a clever story-line, a cast of famous actors, anticipated sequels, and the nostalgia of a familiar toy brand, The Lego Movie is bound to be one of the most influential children’s films of the decade. -
Download Press Release
For Immediate Release Media Contacts: Jake Gonzales/760-918-5379 LEGOLAND® CALIFORNIA RESORT ANNOUNCES BIGGEST PARK ADDITION: THE LEGO® MOVIE™ WORLD! Family Theme Park and Warner Bros. Consumer Products Unveil New Rides, Attractions and Iconic LEGO Characters for 2020! LINK TO ART: https://spaces.hightail.com/space/UsoTZWbIm4 LINK TO IMAGES: https://spaces.hightail.com/space/uCKBaVi2g8 LINK TO BROLL: https://spaces.hightail.com/space/2w5rcshZ6S CARLSBAD, Calif. (August 15, 2019) –The audience erupted in cheer and confetti filled the theater as LEGOLAND® California Resort unveiled its biggest gift for its 20th birthday by announcing the largest addition in the Park’s history: The LEGO® MOVIE™ WORLD. General Manager Peter Ronchetti is excited to take guests from theater to theme park in 2020. “The LEGO MOVIE WORLD is LEGOLAND California Resort’s largest Park addition ever and we are thrilled to create an interactive experience that fully immerses guests into a world that was so brilliantly created by LEGO and celebrated by the hugely popular LEGO film franchise from our friends at Warner Bros.,” said Ronchetti. “We can’t wait to see the faces on all the children as they interact within the creative world of Bricksburg and experience the incredible Masters of Flight ride which is taking the traditional soaring-type of ride to new heights.” On the flagship ride Masters of Flight, guests hop aboard Emmet’s triple decker flying couch for a thrill- seeking adventure. The flying theater attraction whisks guests away on a suspended ride with a full- dome virtual screen, giving the sensational feeling of flying above memorable lands such as Middle Zealand, Cloud Cuckoo Land, Pirates Cove and Outer Space. -
Awesome New Additions to the Legoland® Windsor Resort in 2019
AWESOME NEW ADDITIONS TO THE LEGOLAND® WINDSOR RESORT IN 2019 • Everything is Awesome as LEGOLAND Opens “The LEGO® MOVIE™ 2 Experience • Brand New The Haunted House Monster Party Ride Launching in April 2019 • LEGO® City comes to life in a new 4D movie - LEGO® City 4D – Officer in Pursuit 2019 will see exciting new additions to the LEGOLAND® Windsor Resort when it reopens for the new season. From March 2019, LEGO® fans can discover The LEGO® MOVIE™ 2 Experience, April will see the opening of a spooktacular new ride; The Haunted House Monster Party and in May, a families will see LEGO City come to life in a new 4D movie; LEGO® City 4D - Officer in Pursuit! The LEGO® MOVIE™ 2 Experience In The LEGO® MOVIE™ 2 Experience, guests can experience movie magic and explore an actual LEGO® set as seen in “The LEGO® MOVIE™ 2”. Returning heroes Emmet, Wyldstyle, and their LEGO co-stars can be spotted in their hometown of Apocalypseburg recreated in miniature LEGO scale. Families will be amazed by the details that go into making this 3D animated blockbuster movie. The LEGO® MOVIE™ 2 Experience is created out of 62,254 LEGO bricks, featuring 628 types of LEGO elements, utilizing 31 different colours. The new attraction offers guests a up-close look at Apocalypseburg and movie fans can stand in the same place as characters from the film and imagine being in the action. LEGOLAND Model Makers have been reconstructing a piece of the set from the new movie for five months, working with Warner Bros. -
Cult of Lego Sample
$39.95 ($41.95 CAN) The Cult of LEGO of Cult The ® The Cult of LEGO Shelve in: Popular Culture “We’re all members of the Cult of LEGO — the only “I defy you to read and admire this book and not want membership requirement is clicking two pieces of to doodle with some bricks by the time you’re done.” plastic together and wanting to click more. Now we — Gareth Branwyn, editor in chief, MAKE: Online have a book that justifi es our obsession.” — James Floyd Kelly, blogger for GeekDad.com and TheNXTStep.com “This fascinating look at the world of devoted LEGO fans deserves a place on the bookshelf of anyone “A crazy fun read, from cover to cover, this book who’s ever played with LEGO bricks.” deserves a special spot on the bookshelf of any self- — Chris Anderson, editor in chief, Wired respecting nerd.” — Jake McKee, former global community manager, the LEGO Group ® “An excellent book and a must-have for any LEGO LEGO is much more than just a toy — it’s a way of life. enthusiast out there. The pictures are awesome!” The Cult of LEGO takes you on a thrilling illustrated — Ulrik Pilegaard, author of Forbidden LEGO tour of the LEGO community and their creations. You’ll meet LEGO fans from all walks of life, like professional artist Nathan Sawaya, brick fi lmmaker David Pagano, the enigmatic Ego Leonard, and the many devoted John Baichtal is a contribu- AFOLs (adult fans of LEGO) who spend countless ® tor to MAKE magazine and hours building their masterpieces. -
About LEGO®, Congenital Muscular Dystrophy and Mosaics
About LEGO®, Congenital Muscular Dystrophy and mosaics By Pedro Almeida My name is Pedro Almeida, I am 22 years old, I am from In my case the most signifcant thing you’ll notice is that I move Portugal and I am currently an University Student taking a in a wheelchair as I do not have muscle strength to walk. Some Computer Engineering Degree. disabled with the same condition as I are sometimes able to pass through the crawling stage, but I never did so. I was born with Congenital Muscular Dystrophy (CMD). To be short, it’s a chronic condition of genetic cause. It is Apart from that I have signifcant contractures. Both my legs characterized by the lack of a common protein called Merosine and arms hardly open more than in a 90º degree angle and around the muscle fbres. The disease has an array of multiple that is already pushing it a bit. I also have to use a BPAP complications it can bring – most common are generalised non-invasive ventilation machine during sleep. This helps me muscle weakness, contractures of variable severity, delayed or improve my respiratory condition and breathe better overall inexistent motor milestones, respiratory insuffciency, among a during the day, when I breathe for myself without assistance lot of others. (so far). No cure is known to this moment. There are only treatments Last but not the least among my main diffculties is the fact I and technologies to provide a more comfortable life for the have developed a severe spinal scoliosis, meaning that I have disabled. -
LEGO Ninjago: Dark Island Trilogy Part 2 Online
HWSYA [PDF] LEGO Ninjago: Dark Island Trilogy Part 2 Online [HWSYA.ebook] LEGO Ninjago: Dark Island Trilogy Part 2 Pdf Free Greg Farshtey *Download PDF | ePub | DOC | audiobook | ebooks Download Now Free Download Here Download eBook #59358 in Books LEGO Group Staff Greg Farshtey 2016-09-27 2016-09-27Original language:EnglishPDF # 1 8.33 x .63 x 5.75l, .0 #File Name: 0316357065144 pagesLEGO Ninjago Dark Island Trilogy Part 2 | File size: 15.Mb Greg Farshtey : LEGO Ninjago: Dark Island Trilogy Part 2 before purchasing it in order to gage whether or not it would be worth my time, and all praised LEGO Ninjago: Dark Island Trilogy Part 2: 2 of 2 people found the following review helpful. The Plot Thickens!By NetbugThanks for getting this to me on release day, !Part 2 of the Dark Island Trilogy improves on the first book greatly. While the first volume was nice, the second adds a lot of worldbuilding to the Dark Island and what appears to be interesting forshadowing for the next season. Fans of Ninjago will want to keep up with these books!0 of 0 people found the following review helpful. Five StarsBy Customeryounger son loves this book.0 of 0 people found the following review helpful. great quality! We are already getting the other one ...By walkerMy son LOVES this book, he has Autism and ADHD so books don't always grab his attention long enough, he has spent many nights going over and over this book, great quality! We are already getting the other one like it for him :) After the events of Skybound, a new darkness threatens the Ninjago universe. -
The Heat Is on and the Water Is Flowing at the New Lego
FOR IMMEDIATE RELEASE Media Contact: Julie Estrada Photos and Video Available 760-918-5377/[email protected] THE HEAT IS ON AND THE WATER IS FLOWING AT THE NEW LEGO® LEGENDS OF CHIMA™ WATER PARK AT LEGOLAND® CALIFORNIA RESORT! Three Acre Water Park Presented by Cartoon Network Opens May 24! CARLSBAD, Calif. (May 1, 2014) – With temperatures in the 90’s today in Carlsbad, the LEGO® Legends of Chima Water Park presented by Cartoon Network™ at LEGOLAND® California Resort received its most crucial addition…water! Two-hundred and fifty-thousand gallons of water flowed from three fire hoses over a course of two days to fill the Lion Temple Wave Pool in the three-acre water park opening May 24, 2014. Spanning over 13,000 square feet, the Lion Temple Wave Pool is the heart of the new Water Park designed for families with young children which is based on the popular cartoon series and the LEGO Group’s newest hit product “Legends of Chima.” Water will cascade from more than 11 locations in the Lion Temple Wave Pool including: the back decorative wall adorned with the lion tribe icon; the18-foot high LEGO lion arch created out of 260,000 LEGO bricks; the iconic “floating” mountain called Mt. Cavora soaring 40-feet above the wave pool; two interactive turrets that young guests can control the flow by turning four spigots and the bowl of “CHI” on a pedestal that children may recognize from the popular TV series as the place where the animal tribes received the energy source known as CHI. -
Company Timeline Innovation and Production Play Experiences For
PlayInnovationCompany and experiencesproductiontimeline for every child We want to continue creating new opportunitiesBeingThrough committed almost for a children tocentury, bringing tothe reach high-quality LEGO Group ® theirLEGOhas grown potential play from experiences by being learning a small to through millions local play. companyof Wechildreninto constantly being around one innovateof the the world, world’s to providewe leading are focusedchildren withonsuppliers providing high-quality of creative a product and playsafe range andproducts thatlearning reflects thatthematerials. individual encourage Here needs themis a timeline andto problem-solve, interests summing of up collaborate,everya family child. belief discover, in an idea, and theimagine. meaning and substance of the LEGO® name and brand, and our most iconic historical events. The LEGO Group A short presentation Based on the iconic LEGO ® brick, the Contents LEGO Group is one of the world’s leading manufacturers of play materials with headquarters in Billund, Denmark, and main offices in Enfield (USA), London (UK), Shanghai (China), and Singapore. Company snapshot 1 PlayInnovationCompany and ‘Children are our role models’ 2 This booklet provides highlights on how ® The LEGO Strategy 3 we set out to achieve our mission to inspire Organisational structure 4 and develop the builders of tomorrow The LEGO Foundation 4 through creative play and learning. LEGO® Education 5 experiencesproductiontimeline Play experiences for every child 7 Highlight of LEGO® products 10 Innovation -
LEGO® Instructions!
LEGO Publications #50 is a special double- THE MAGAZINE FOR LEGO® size book! ENTHUSIASTS OF ALL AGES! BRICKJOURNAL magazine (edited by JOE MENO) spotlights all aspects of the LEGO® Community, showcasing events, people, and A landmark edition, models every issue, with contributions and celebrating over a how-to articles by top builders worldwide, new decade as the premier product intros, and more. Available in both ® FULL-COLOR print and digital editions. publication for LEGO fans! LEGO®, the Minifigure, and the Brick and Knob configurations (144-page FULL-COLOR paperback) $17.95 are trademarks of the LEGO Group of Companies. BrickJournal is not affiliated with The LEGO Group. ISBN: 9781605490823 • (Digital Edition) $8.99 LEGO® Instructions! YOU CAN BUILD IT is a series of instruction books on the art of LEGO® custom building, from the producers of BRICKJOURNAL magazine! These FULL-COLOR books are loaded with nothing but STEP-BY-STEP INSTRUCTIONS by some of the top custom builders in the LEGO fan community. BOOK ONE is for beginning-to-intermediate builders, with instructions for custom creations including Miniland figures, a fire engine, a tulip, a spacefighter, a street vignette, plus miniscale models from “a galaxy far, far away,” and more! BOOK TWO has even more detailed projects to tackle, including advanced Miniland figures, a mini- scale yellow castle, a deep sea scene, a mini USS Constitution, and more! So if you’re ready to go beyond the standard LEGO sets available in stores and move into custom building with the bricks you already own, this ongoing series will quickly take you from novice to expert builder, teaching you key building techniques along the way! (84-page FULL-COLOR Trade Paperbacks) $9.95 (Digital Editions) $4.99 Customize Minifigures! BrickJournal columnist JARED K. -
The LEGO® Brand Identity & Experience Is to Support a Unique and Globally Consistent Positioning of Our Brand
Brand Identity & Experience 4000019 BIE_BI.indd 1 29/8/14 5:40 pm BIE_BI.indd 2 31/3/14 12:11 pm Index 1. Introduction 2. LEGO Brand Identity 3. LEGO Brand Experience 4. Closing Remarks BIE_BI.indd 3 31/3/14 12:11 pm BIE_BI.indd 4 31/3/14 12:11 pm 1. Introduction BIE_BI.indd 5 31/3/14 12:11 pm One Voice. One Global Brand Identity. As we increasingly expand our global presence, the better than our competitors, our brand execution LEGO® Brand Identity needs to be homogeneous will remain and expand as a sustainable position. and durable across touchpoints, channels and markets. Ensuring a strong global LEGO Brand The LEGO Brand Identity & Experience will Identity will contribute to creating long lasting direct, inform and inspire consumer & shopper brand value in consumers’ minds, help us build communication and contribute to the integration brand trust and loyalty, expand into new markets of media channels and consumer touch points and target audiences, and contribute to delivering by ensuring a coherent brand identity is being premium consumer experiences. By eliminating communicated. inconsistencies in our brand identity, every campaign or experience we off er will reinforce The purpose of the LEGO Brand Identity & the others, creating a virtuous circle of defi nition Experience becomes to support a unique and and confi rmation of our brand globally. If done globally consistent positioning of our brand. The purpose of the LEGO® Brand Identity & Experience is to support a unique and globally consistent positioning of our brand. 1. Introduction BIE_BI.indd 6 31/3/14 12:11 pm Brand Identity & Experience BIE_BI.indd 7 31/3/14 12:11 pm Mission Inspire and develop the builders of tomorrow Aspiration Globalize and innovate the LEGO system-in-play Play Promise Partner Promise Joy of building. -
The LEGO® E-Tailer Rulebook for Digital Presence
The LEGO® E-tailer Rulebook for Digital Presence Version 8 | January 2016 | Confidential information | ©2016 The LEGO Group | All rights reserved | INTRO | Confidential information | ©2016 The LEGO Group | All rights reserved | THE LEGO® BRAND IS A STRONG BRAND LINK FOR THE LEGO ASSET PORTAL (LAP): The LEGO® brand is one of the most well-known https://lap.corp.lego.com and admired brands in the world. This is a result of the products we create, the way we interact with the world around us, and, not least, how we choose to present ourselves when we communicate our brand. GUIDELINES AVAILABLE WHAT CAN I DO? These guidelines can be downloaded from LAP: As a partner of the LEGO Group, it is important that you play your part in ensuring that the LEGO brand Overview of current and active product line logos continues to appear as one single brand, with a "LEGO PRODUCT LINE OVERVIEW" strong and consistent visual identity. Overview of corporate colours and brick colours: This E-tailer Guide gives you a quick overview of the "LEGO COLOUR GUIDE.PDF" trademark rules and how to build a well functioning website that respects the LEGO brand. Overview of how to depict conflicts on the website using LEGO elements: As described in the Terms & Conditions document "THE LEGO BRAND GUIDELINES ON THE USE it is mandatory that these guidelines are followed OF CONFLICT & WEAPONS.PDF" in order to use LEGO content on your website or promotional space. Moreover, you must ensure The LEGO E-tailers Rulebook for web design: that your website is in general compliance with all "THE LEGO E-TAILER RULEBOOK FOR DIGITAL laws and regulations applicable to your business, PRESENCE.PDF" including, without limitation, laws and regulations concerning marketing and data privacy matters. -
Ways We Are Making It Safe to Visit
Ways We Are Making It Safe to Visit At LEGOLAND® California Resort, our mission is to create truly memorable experiences, and we place the utmost importance on the safety and well being of our guests and employees. To ensure that you can come play in our parks without concern, we have introduced a range of new health and safety measures that reduce the risk associated with COVID-19. These measures are in line with government advice and the requirements of your health authorities. Some of the measures set out below may be clearly visible to you from the moment you arrive. Others require consideration from guests to help ensure everyone has a fantastic visit. Prior To Your Arrival Be a Super Planner Make it a Mask-querade Advanced reservations or pre-booked tickets All guests 2 and over will be required to wear are required for all guests. face coverings for everyone’s safety. See our face coverings FAQs. Know It All Before arriving, check our website and social media for the latest park hours, updates, and more! Be Healthy On Arrival Your party will not be admitted if someone has a fever over 100° F or other COVID-19 symptoms. See legoland.com for full list, We only take plastic! including prior travel exclusions. Be ready to make on-site payments using a credit or debit card. No cash will be accepted. Ready To Rock Employees participate in COVID-19 specific Need to contact us? training programs instructing them how to Please contact our Guest Experience Team at stay safe and keep our guests safe.