Worksheet Weekly Report - Station by Week Agency: Midwest Communications & Media Client: Ohio Nursing Home Assn

Worksheet Weekly Report - Station by Week Agency: Midwest Communications & Media Client: Ohio Nursing Home Assn. CINCINNATI - Television 7720 Benson Road Brand/Product: none / none Carroll, OH 43112 Campaign: January, 2013 614/440-4449 Flight Date: 01/14/2013 - 02/03/2013 Buyer: Bob Clegg Sweeps: Share Nov 10 -> HUT/PUT Nov 10 Estimate No.: HH DMA (R) - GRP/GRI Station 01/14 01/21 01/28 Station Mon Mon Mon Total WCPO 68.5 68.5 68.5 205.5 Cost $ $4,775 $4,775 $4,775 $14,325 CPP/M $ $70 $70 $70 $70 Spots 15 15 15 45

WKRC 102.1 102.1 102.1 306.3 Cost $ $5,345 $5,345 $5,345 $16,035 CPP/M $ $52 $52 $52 $52 Spots 23 23 23 69

WLWT 73.6 73.6 73.6 220.8 Cost $ $3,675 $3,675 $3,675 $11,025 CPP/M $ $50 $50 $50 $50 Spots 24 24 24 72

WXIX 51.3 51.3 49.9 152.5 Cost $ $3,235 $3,235 $3,145 $9,615 CPP/M $ $63 $63 $63 $63 Spots 23 23 22 68

Totals 295.5 295.5 294.1 885.1 Cost $ $17,030 $17,030 $16,940 $51,000 CPP/M $ $58 $58 $58 $58 Spots 85 85 84 254

Report Date: 12/19/2012 Page 1 Worksheet Weekly Report - Station by Week CLEVELAND-AKRON (CANTON) - Agency: Midwest Communications & Media Client: Ohio Nursing Home Assn. Television 7720 Benson Road Brand/Product: none / none Carroll, OH 43112 Campaign: January, 2013 614/440-4449 Flight Date: 01/14/2013 - 02/03/2013 Buyer: Bob Clegg Sweeps: Share Nov 10 -> HUT/PUT Nov 10 Estimate No.: HH DMA (R) - GRP/GRI Station 01/14 01/21 01/28 Station Mon Mon Mon Total WEWS 78.7 78.7 78.7 236.1 Cost $ $7,150 $7,150 $7,150 $21,450 CPP/M $ $91 $91 $91 $91 Spots 25 25 25 75

WJW 72.8 72.8 72.8 218.4 Cost $ $8,900 $8,900 $8,900 $26,700 CPP/M $ $122 $122 $122 $122 Spots 25 25 25 75

WOIO 104.6 104.6 103.3 312.5 Cost $ $7,925 $7,925 $7,775 $23,625 CPP/M $ $76 $76 $75 $76 Spots 40 40 39 119

WUAB 32.2 32.2 32.2 96.6 Cost $ $3,275 $3,275 $3,275 $9,825 CPP/M $ $102 $102 $102 $102 Spots 24 24 24 72

Totals 288.3 288.3 287.0 863.6 Cost $ $27,250 $27,250 $27,100 $81,600 CPP/M $ $95 $95 $94 $94 Spots 114 114 113 341

Report Date: 12/19/2012 Page 1 Worksheet Weekly Report - Station by Week Agency: Midwest Communications & Media Client: Ohio Nursing Home Assn. COLUMBUS, OH - Television 7720 Benson Road Brand/Product: none / none Carroll, OH 43112 Campaign: January, 2013 614/440-4449 Flight Date: 01/14/2013 - 02/03/2013 Buyer: Bob Clegg Sweeps: Share Nov 10 -> HUT/PUT Nov 10 Estimate No.: HH DMA (R) - GRP/GRI Station 01/14 01/21 01/28 Station Mon Mon Mon Total WBNS 125.9 125.9 125.9 377.7 Cost $ $5,450 $5,450 $5,450 $16,350 CPP/M $ $43 $43 $43 $43 Spots 18 18 18 54

WCMH 106.2 106.2 103.1 315.5 Cost $ $5,945 $5,945 $5,870 $17,760 CPP/M $ $56 $56 $57 $56 Spots 27 27 26 80

WSYX 51.7 51.7 51.7 155.1 Cost $ $2,095 $2,095 $2,095 $6,285 CPP/M $ $41 $41 $41 $41 Spots 18 18 18 54

WTTE 33.7 33.7 33.7 101.1 Cost $ $1,805 $1,805 $1,805 $5,415 CPP/M $ $54 $54 $54 $54 Spots 12 12 12 36

Totals 317.5 317.5 314.4 949.4 Cost $ $15,295 $15,295 $15,220 $45,810 CPP/M $ $48 $48 $48 $48 Spots 75 75 74 224

Report Date: 12/19/2012 Page 1 Worksheet Weekly Report - Station by Week Agency: Midwest Communications & Media Client: Ohio Nursing Home Assn. DAYTON - Television 7720 Benson Road Brand/Product: none / none Carroll, OH 43112 Campaign: January, 2013 614/440-4449 Flight Date: 01/14/2013 - 02/03/2013 Buyer: Bob Clegg Sweeps: Share Nov 10 -> HUT/PUT Nov 10 Estimate No.: HH DMA (R) - GRP/GRI Station 01/14 01/21 01/28 Station Mon Mon Mon Total WDTN 48.8 48.8 48.8 146.4 Cost $ $2,010 $2,010 $2,010 $6,030 CPP/M $ $41 $41 $41 $41 Spots 15 15 15 45

WHIO 252.5 265.3 252.5 770.3 Cost $ $7,285 $7,885 $7,285 $22,455 CPP/M $ $29 $30 $29 $29 Spots 27 28 27 82

Totals 301.3 314.1 301.3 916.7 Cost $ $9,295 $9,895 $9,295 $28,485 CPP/M $ $31 $32 $31 $31 Spots 42 43 42 127

Report Date: 12/19/2012 Page 1 Worksheet Weekly Report - Station by Week Agency: Midwest Communications & Media Client: Ohio Nursing Home Assn. LIMA - Television 7720 Benson Road Brand/Product: none / none Carroll, OH 43112 Campaign: January, 2013 614/440-4449 Flight Date: 01/14/2013 - 02/03/2013 Buyer: Bob Clegg Sweeps: Share May 05 -> HUT/PUT May 05 Estimate No.: HH DMA (R) - GRP/GRI Station 01/14 01/21 01/28 Station Mon Mon Mon Total WLIO 108.7 102.7 102.7 314.1 Cost $ $1,030 $970 $970 $2,970 CPP/M $ $9 $9 $9 $9 Spots 15 14 14 43

Totals 108.7 102.7 102.7 314.1 Cost $ $1,030 $970 $970 $2,970 CPP/M $ $9 $9 $9 $9 Spots 15 14 14 43

Report Date: 12/19/2012 Page 1 Worksheet Weekly Report - Station by Week WHEELING-STEUBENVILLE - Agency: Midwest Communications & Media Client: Ohio Nursing Home Assn. Television 7720 Benson Road Brand/Product: none / none Carroll, OH 43112 Campaign: January, 2013 614/440-4449 Flight Date: 01/14/2013 - 02/03/2013 Buyer: Bob Clegg Sweeps: Share Nov 10 -> HUT/PUT Nov 10 Estimate No.: HH DMA (R) - GRP/GRI Station 01/14 01/21 01/28 Station Mon Mon Mon Total WTOV 154.5 154.5 154.5 463.5 Cost $ $1,235 $1,235 $1,235 $3,705 CPP/M $ $8 $8 $8 $8 Spots 17 17 17 51

Totals 154.5 154.5 154.5 463.5 Cost $ $1,235 $1,235 $1,235 $3,705 CPP/M $ $8 $8 $8 $8 Spots 17 17 17 51

Report Date: 12/19/2012 Page 1 Worksheet Weekly Report - Station by Week Agency: Midwest Communications & Media Client: Ohio Nursing Home Assn. TOLEDO - Television 7720 Benson Road Brand/Product: none / none Carroll, OH 43112 Campaign: January, 2013 614/440-4449 Flight Date: 01/14/2013 - 02/03/2013 Buyer: Bob Clegg Sweeps: Share Nov 10 -> HUT/PUT Nov 10 Estimate No.: HH DMA (R) - GRP/GRI Station 01/14 01/21 01/28 Station Mon Mon Mon Total WNWO 52.8 52.8 52.8 158.4 Cost $ $1,555 $1,555 $1,555 $4,665 CPP/M $ $29 $29 $29 $29 Spots 23 23 23 69

WTOL 108.6 106.9 106.9 322.4 Cost $ $2,720 $2,680 $2,680 $8,080 CPP/M $ $25 $25 $25 $25 Spots 20 19 19 58

WTVG 102.1 102.1 102.1 306.3 Cost $ $3,525 $3,525 $3,525 $10,575 CPP/M $ $35 $35 $35 $35 Spots 22 22 22 66

Totals 263.5 261.8 261.8 787.1 Cost $ $7,800 $7,760 $7,760 $23,320 CPP/M $ $30 $30 $30 $30 Spots 65 64 64 193

Report Date: 12/19/2012 Page 1 Worksheet Weekly Report - Station by Week YOUNGSTOWN-WARREN - Agency: Midwest Communications & Media Client: Ohio Nursing Home Assn. Television 7720 Benson Road Brand/Product: none / none Carroll, OH 43112 Campaign: January, 2013 614/440-4449 Flight Date: 01/14/2013 - 02/03/2013 Buyer: Bob Clegg Sweeps: Share Nov 10 -> HUT/PUT Nov 10 Estimate No.: HH DMA (R) - GRP/GRI Station 01/14 01/21 01/28 Station Mon Mon Mon Total WFMJ 75.6 75.6 75.6 226.8 Cost $ $2,170 $2,170 $2,170 $6,510 CPP/M $ $29 $29 $29 $29 Spots 15 15 15 45

WKBN 89.3 89.3 86.4 265.0 Cost $ $1,865 $1,865 $1,755 $5,485 CPP/M $ $21 $21 $20 $21 Spots 16 16 15 47

Totals 164.9 164.9 162.0 491.8 Cost $ $4,035 $4,035 $3,925 $11,995 CPP/M $ $24 $24 $24 $24 Spots 31 31 30 92

Report Date: 12/19/2012 Page 1 Worksheet Weekly Report - Station by Week Agency: Midwest Communications & Media Client: Ohio Nursing Home Assn. ZANESVILLE - Television 7720 Benson Road Brand/Product: none / none Carroll, OH 43112 Campaign: January, 2013 614/440-4449 Flight Date: 01/14/2013 - 02/03/2013 Buyer: Bob Clegg Sweeps: Share May 04 -> HUT/PUT May 04, Nov 02 Estimate No.: HH DMA (R) - GRP/GRI Station 01/14 01/21 01/28 Station Mon Mon Mon Total WHIZ 38.2 38.2 32.8 109.2 Cost $ $690 $690 $605 $1,985 CPP/M $ $18 $18 $18 $18 Spots 10 10 9 29

Totals 38.2 38.2 32.8 109.2 Cost $ $690 $690 $605 $1,985 CPP/M $ $18 $18 $18 $18 Spots 10 10 9 29

Report Date: 12/19/2012 Page 1