Adobe Magazine SUMMER 2002 New Work Exit
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Tools for the Adobe Magazine SUMMER 2002 New Work Exit 2 FAST FACTS 8 MAKE ONCE, USE MANY The inside story. Reuse Illustrator objects in Free GoLive Actions. GoLive. TLP gets some TLC. Offers galore. 10 LIQUID ASSETS About Adobe Magazine. Mould an image to another with Photoshop’s Liquify 3 LONG TIME COMING command. The paperless office is starting to deliver on its promise. 12 TURN THE TABLE Create a table of contents with 6 SOMETHING OLD InDesign 2.0. White Lab reconstructs the texture of aged paper. 14 EVENTS CALENDAR Sizzling events and white-hot 7 SNAP HAPPY training for the summer of Retrieve useful data from 2002–2003. digital cameras. Adobe Magazine FAST FACTS Tools for the SUMMER 2002 CONTENTS PREVIOUS NEXT NEXT New Work THIS ISSUE PAGE PAGE STORY Gossip, goodies and all that’s Adobe Offers galore THE INSIDE STORY Inside The Publishing TLP GETS SOME TLC Buy five or more seats of Acrobat 5.0 John Warnock and Chuck Revolution: The Adobe Story Thanks to recent changes to before 31 December 2002 and you’ll Geschke — two scientists and documents Adobe’s 20- Adobe’s Transactional Licensing receive a free 4-hour training CD valued at friends with an appreciation year history. From the highs Program, small companies and AU$198/NZ$220. of clever engineering and (Linotype converts its fonts to individual departments can Purchase or upgrade any Adobe product fine graphic design — formed PostScript) to the lows (thugs benefit from being able to buy by 31 January 2002, and we’ll send you a Adobe Systems in 1982. kidnap Geschke), it celebrates their software licences in bulk, spiffy Tools For The New Work beach towel Their goal: to develop a new the people and ideas that just like multinationals. (while stocks last, one per customer). Just language to describe the made this company the leader Adobe has reduced the TLP’s call Adobe on 1300 550 205 (Australia) or layout of printed pages. Their it is today. entry requirements from 20 0800 444 735 (New Zealand) and quote creation, PostScript, became points to 5, and most software your invoice number. the most influential publishing More about the book purchases or upgrades are And if you buy Photoshop technology since Guttenberg’s worth 1 or 2 points. Customers Elements 2.0 from Harvey Norman press, turning Adobe into a FREE GOLIVE ACTIONS become eligible for discounts (AU/NZ), Computer City (NZ) or global icon. Pamela Pfiffner’s Ever wanted a quick way as soon as they enter the TLP, Dick Smith (NZ) before Christmas, to switch between GoLive and the discount rate increases you’ll receive a free Crumpler Digits windows? To change the with their point tally. camera bag (while stocks last). doctype or text encoding of a TLP does not commit The latest Adobe offers web page? To access favourite the customer to any future GoLive items from one palette? purchases, but members ABOUT ADOBE MAGAZINE An Australian developer can join a two-year software Metamedia Solutions publishes Adobe called Big Bang Extensions has maintenance program if they Magazine on behalf of Adobe Systems. Please GoLive Actions that do all these wish, accumulating even more contact Metamedia Solutions with editorial things. Even better, they’re free. points in the process. inquiries and Adobe with product inquiries. Download the Actions Adobe licensing programs Contact Metamedia Solutions Adobe Magazine FEATURE Tools for the SUMMER 2002 CONTENTS PREVIOUS NEXT NEXT NewWork THIS ISSUE PAGE PAGE STORY Long time coming The paperless office is starting to deliver on its promise hen Future Shock author Alvin Toffler published The Third Wave in 1980, the IT industry was already talking about the “paperless office”, creating the impression that printers, faxes and pens were but a few W years from extinction. Even then, however, the barriers to “going paperless” were becoming clear, and Toffler wrote that the IT industry’s vision was “too neat, too smooth… to be real. Reality is always messy.” Two decades later, the exciting, messy reality is that leading companies are finally starting to eliminate paper from every suitable business processes — and they’re reaping huge rewards for their efforts. INFORMATION EXPRESS GfK has branches from India to Indonesia that collect reams of local data about the sale of consumer goods, including their marketshare, price, brand and other vital facts. These branches forward their data to Malaysia, where GfK creates product tracking and marketing reports for clients throughout Asia. Until recently, paper was the backbone of this process, and Kevin Long, Operations Director Asia, estimated that GfK was printing and couriering up to 400,000 pages per month. Today, PDF and email are more popular with GfK’s clients, and Long is considering building a web portal to make it Kevin Long, >> Operations Director Asia, GfK Marketing Services Adobe Magazine FEATURE Tools for the SUMMER 2002 CONTENTS PREVIOUS NEXT NEXT New Work THIS ISSUE PAGE PAGE STORY End-to-end Acrobat >> even easier for marketing managers to order and There’s more to Adobe • Acrobat Capture receive their reports electronically. Acrobat than Acrobat (pictured below) can For GfK’s clients, a big advantage of receiving reports Reader, the free scan warehouses full of in this way is that the information is more useable. Long software for viewing printed documents and “We’ve always explained that a report for China could analyse more PDF files on computers, convert them to PDF. been convinced than 100 cities with a 15-page summary for each — that’s handhelds and mobile • Adobe Form Designer, a lot of information. But when it’s delivered in PDF phones: Adobe Forms Server of the ability and format, the report includes a hierarchical, interactive • The full version of and Adobe Documents power of PDF to table of contents, so it takes only two or three clicks Adobe Acrobat can Server — all distributed to reach the page that breaks down television sales in create, edit, compress, by Indigo Pacific in change the way Guangzhou by screen size. annotate and digitally the Asia Pacific region that people do sign PDF files. — help companies to PIECES OF THE PUZZLE automatically present business” Karl De Abrew — CEO of Binary Thing, a developer, information in PDF retailer and publisher based in Melbourne, Australia — is format, and to store, — Karl De Abrew also enthusiastic about moving from paper to PDF. process and exchange After helping ANZ Investment Bank to begin publishing this data as XML. its stockmarket reports electronically in the mid-90s, De Abrew founded Binary Thing and began developing plug-ins to extend the abilities of Adobe Acrobat. “We’ve always been convinced of the ability and power of PDF to change the way that people do business,” he says. Today, Binary Thing will print invoices for clients, but otherwise the company is completely paperless. Nonetheless, De Abrew is realistic about the changes that he champions. ”We’re not going to wake up one day, and all of a sudden there’s no paper,” he says. >> Adobe Magazine FEATURE Tools for the SUMMER 2002 CONTENTS PREVIOUS NEXT NEXT New Work THIS ISSUE PAGE PAGE STORY A programmer’s tale >> “Rather, there’s going to be gradual changes that we Qual-IT, a developer based in Sydney, Australia, can make to our businesses over time.” produced the software that creates GfK’s reports. Hugh Millikin — founder and CEO of Indigo Pacific, which At the back of the system sits SAS, which can distributes Adobe’s PDF forms and server products in the process mountains of data very quickly. Asia Pacific region — is also upbeat. “I’ve been hearing the At the front sits Adobe Acrobat, as it does a term ‘paperless office’ for 20 years,” he says, “and I think great job of compressing the PDF files in batches, “I’ve been it’s starting to come to reality.” according to Rudy Gyzen — a director of Qual-IT and hearing the term According to Millikin, the expectations that we’ve all the lead developer on this project. formed through a lifetime of using paper are a barrier to SAS can produce simple PDFs “out of the box”, ‘paperless office’ “going paperless”. To solve this problem, Indigo Pacific but Qual-IT needed to access some of PDF’s more for 20 years, and its customers create PDF forms that have the complex features, such as its support for Asia’s double-byte writing and I think it’s look and feel of paper, and then convert the data they capture to XML for use by business applications like systems. So they bought starting to come SAP. The PDF format also makes it easy to run off a a copy of Adobe’s PDF well-designed paper form, for those who require it. reference book, and started to reality.” writing their code by hand. MAKING IT WORK Michael Matthews — Hugh Millikin Moving beyond paper can seem like an incredible — Qual-IT’s resident SAS/ challenge, but “it comes down to basic project PDF guru — introduces management and high-level support,” according to the techniques they used Long. He says the keys to success are understanding the in Publishing To PDF, business workflows that are in need of reform, deciding which is available for how to change them, prioritising the workflows, and download in the Papers then working down the list. & Presentations section of “Reality is always messy,” wrote Toffler, when Qual-IT’s website. discussing the paperless office in The Third Wave. “But Papers & Presentations page, Qual-IT website it is clear that we are rapidly on our way.” A Adobe Magazine PROFILE Tools for the SUMMER 2002 CONTENTS PREVIOUS NEXT NEXT NewWork THIS ISSUE PAGE PAGE STORY dvertising awards annuals are it a bit, screwing it up and then scanning balanced like Swiss watches, it”.