The place to be MERLATA BLOOM Milano is born

A vibrant living space in ’s first Smart Urban District , Merlata Bloom Milano will be the beating heart of the largest mixed destination area in the North-West of the city: a unique combination of residences, greenery, technology, offices, retail and services. New energies meet in an extraordinary urban redevelopment project. VARESE

COMO ERBA AZZATE Accessibility CASSAGO BRIANZA A9 CANTÙ BREMBATE DI SOPRA TRADATE GIUSSANO CASATENOVO & POSITION SOMMA LOMBARDO MOZZATE GALLARATE E62 SEREGNO CESANO SAMARATE MADERNO ARCORE EASILY REACHED BY THE PLACE TO BE DESIO BUSNAGO A51 BREMBATE ALL MEANS OF TRANSPORT MAGNANO GARBAGNATE MONZA MILANESE SESTO SAN In : the region GIOVANNI BUSTO GAROFALO RHO COLOGNO GORGONZOLA CASSANO UNDERGROUND considered to be the driver for MALVAGLIO A64 MONZESE D’ADDA TREVIGLIO A51 20’ to the city centre ’s economic development with GALLIATE A58 MAGENTA Milano NOVEGRO the highest GDP per capita in Italy A50 TRECATE TREZZANO and the second highest in Europe. SUL NAVIGLIO SAN DONATO HIGH-SPEED MILANESE PANDINO In Milan: in the city that drives A1 RAILWAY A7 OPERA the Country’s economic growth 45’ direct train to Turin and tourism. E35 VIGEVANO MOTORWAYS In MIND district: the area VIDIGULFO A4, A8 and state road “S.S. del Sempione” with the greatest expansion and evolution of the city. AIRPORT 30’ to the nearest airport Accessibility & POSITION Merlata Bloom enjoys unique accessibility. A50 It can be easily reached with any means of transport and has its own motorway exit. Fiera Milano Expo 2015 Mind M1 PASSANTE BUS 35 USCITA A4 A4 RHO TORINO Merlata VENEZIA Bloom DEDICATED Via Gallarate M1 A4 EXIT SS33 A8 M1 COMO VARESE

A50

MILANO CENTRO z

Catchment AREA +103,000 15,000 25,000 38,000 5,000 5,000 15,000 PEOPLE PER DAY residents, of whom university workers, of whom researchers in startuppers visitors to Fiera in total, within catchment area 60% aged between students 25% white-collars, technology and involved Milano 30 and 50 directors and freelance innovation Average INCOME 3,600,000 +14,900 +197,500 +976,800 +2,276,300 of people living within 15’ INHABITANTS within a radius of 0-25’ 00’-05’ 05’-10’ 10’-15’ 15’-20’ +41% HIGHER THAN NATIONAL AVERAGE ANNUAL NO. OF CARS USING THE A4 +30,000,000 the busiest motorway in Italy Merlata Bloom Milano Campus of the University of Milan Fiera Milano

Human Technopole Milano Uptown Residence Towers Mind Milano New HQ of Galeazzi Hospital Innovation District MASTERPLAN

A NEW URBAN CENTRE

Merlata Bloom Milano is part of an extraordinary regeneration project in the first Smart Urban District of Milan. A high potential eco-system that boasts the finest and most innovative results of Italian technology and research. A pedestrian walkway connecting MERLATA BLOOM to the MIND area provides direct access to its huge and diverse catchment area MIND Fiera New Milano Galeazzi Human Hospital Technopole The new

OSPEDALE GALEAZZI URBAN East Uptown DISTRICT HUMAN TECHNOPOLE today! Linea 35 South Uptown

Feel Uptown Urban Green Area

Uptown School

“La Cascina” Community Centre The PROJECT The PROJECT Entrance

SECOND FLOOR

Entrance

FIRST FLOOR

Entrance GROUND FLOOR Entrance

Elevators connecting all floors. Escalators linking all levels. CAR PARK -1 Access to public square and retail gallery from the walkways leading from the green area.

Escalators connecting retail floors.

F&B CINEMA RETAIL

CAR PARK -2 The PROJECT A lively place where technology meets sustainability; daily life meets entertainment; and retail meets services.

An innovative & sustainable project that puts people at the centre, designing the future and transcending the boundaries of traditional retail experiences.

An exceptional mix of activities designed to appeal equally to students, workers and researchers. MERCHANDISING Mix LOCAL A fresh food market and boutique shops offering the finest local products

STYLISH 150 stores with exclusive fashion offers and a premium level area

SOCIAL Large leisure area with a state-of-the-art multiplex cinema

INNOVATIVE Stores offering phygital user experiences, marketplace, service app

HEALTHY & TASTY Fitness club and Food hall with 5 thematic areas and 40 different formats 50,0% ENTERTAINMENT A joint 40,0% 30,0% 50% 20,0% CO-CONSTRUCTION 30% 10,0% 28% 25%

0,0% Multiplex Entertainment area Experimental Fitness & project cinema dedicated to nature 3D museum entertainment with rock-climbing wall

The merchandising mix was decided based 50,0% SHOPPING on a study carried out as part of a broad, 40,0% bottom-up co-construction project: through 30,0% a digital platform advertised on social networks*, 45% 20,0% 38% people were asked to choose a merchandising 30% mix from a series of possible scenarios. 10,0% 23%

0,0% International Technology and Local Sports and chain stores innovation stores high-quality experience stores stores

RESTAURANTS AND EATERIES 20,0%

25% 10,0% 22% 15% 10% 9% 7% 0,0% Bars and cocktail Gourmet fast-food International Experiential Restaurants with Restaurants lounges market restaurants restaurants table service serving organic / vegetarian food

*survey by Pulse Mytraffic of over 1,000 inhabitants in the catchment area north-west of Milan. *immagini esemplificative non ufficiali Casual Retail Fashion Retail Casual Dining Foodhall Gastronomy Dining District Lifestyle entire day. to everything they may need throughout the visitors guide and other each complement that ambiences alternating Continuously RETAIL EXPERIENCE ROADMAP Design *immagini esemplificative non ufficiali alternative andoriginal. most the to classic most the from solutions, permeates all areas with numerous and varied Greenery is the leitmotiv of the entire project: GREEN MOOD ROADMAP Design Garden Garden Green Space The Hearth Terrace Garden Bridge Winter garden The Plaza *immagini esemplificative non ufficiali POPUP EXHIBITION CHRISTMAS MUSIC EVENTS FASHION SHOW type ofevent, inany season oftheyear. fluid and versatile, designed to accommodate any are accelerators, social as designed spaces, The EVENT SPACES ROADMAP Design CAR SHOWS/PROMO EVENTS OUTDOOR THEATRE *immagini esemplificative non ufficiali *immagini esemplificative

Merlata Bloom Milano a perfect blend of PHYSICAL & DIGITAL

At Merlata Bloom the physical experience will be entirely Marketplace: where the AI communication system: Living indoor farm: complemented by the digital experience: technology and the products in the gallery can to provide clients with all vertical gardens, automated IoT systems will help to improve the usability of the spaces, also be purchased online useful information in real through the IoT, managed by simplify the circulation of information and make all areas a through a single platform time at all touchpoints, on a community of farmers who delight to visit. the social networks, the communicate with each other Service app: to make centre’s website, via wi-fi and through a web-based app. it easier to discover the whatsapp. entire complex and place orders easily in the various restaurants. Merlata Bloom Milano Food & beverage DESTINATION

The catering facilities have been chosen to meet the needs of all clients from morning to evening with all types of refreshment, from short business lunches to quick snacks in between shopping, an aperitif with friends and calm, relaxing dinner appointments. Each space has been designed to make the clients feel at ease and to facilitate meetings and socialising. The catering facilities are divided into 5 different areas, each with its own individual character and design. Customers will feel as if they are on an endless journey of discovery. *immagini esemplificative non ufficiali *immagini esemplificative

Merlata Bloom Milano Food & Beverage DESTINATION

THE TOWN SQUARE THE MARKET PLACE THE BRIDGE THE WINTER GARDEN SKYGARDEN

The Town Square is the The Market Place offers Here you will find a place for The winter garden is an The terrace is an example social heart of the centre: choice and variety, the ideal emerging brands and new unexpected green oasis of sustainable architecture: a modern and lively square location to get together experimental concepts in where we celebrate all that is it has an an authentic with a wide range of casual and indulge the most a fresh atmosphere for those fantastic about the food and urban farm, run by true Food & Beverage facilities to sophisticated tastes, who want to try something atmosphere: it is designed as lovers of nature who use the welcome visitors to the world quick and light meals and new and different. a place where people can most genuine production of Merlata Bloom Milano. delicacies from every corner “spend time together” and processes. of the world. “feel good”. Concept & SUSTAINABILITY

Our promise to imagine, design and build to give back to society and to the environment more than we are asked.

The new buildings are totally harmonious and designed Merlata Bloom Milano has been designed according to the highest standards of in accordance with the surrounding landscape, a modern urban planning, with respect for nature and the surrounding landscape, a tribute natural extension of the Cascina Merlata park that to sustainability and biodiversity: covers 30 hectares and ‘enters’ the centre seamlessly, creating internal gardens, outdoor areas, terraces, Eco-sustainable materials and Advanced systems for the reduction of urban gardens and green rooftops. solutions with high thermal, light and electrical energy consumption. Natural light is the main source of illumination and acoustic comfort. radiates from the roof to the ground level thanks to Design solutions that reduce the production Efficient and renewable energy the sheets of glass used for the roofing and the large of waste and promote the use of recycled sources to minimise electricity openings in the centre of the galleries which guarantee materials and the correct disposal of the waste consumption and reduce CO emissions. the visibility between the various levels of the building. 2 produced. v

Key FIGURES

70,000 SQM +150 STORES 1 CINEMA 10 KM of GLA for innovative shopping Premium Multiplex of cycle and pedestrian paths

10,000 SQM 5 FOOD & BEVERAGE AREAS 300,000 SQM 1 FRESH MARKET of culture and entertainment with 40 Food Concepts of urban green area

20,000 SQM 2 FLOORS 4,000 1 EVENTS AREA of urban farm of experiences car parking spaces The KEY PLAYERS MERLATA BLOOM is a project designed by CallisonRTKL, a prestigious international architectural firm that has created some of the world’s most famous buildings for developers, retailers, investors and public authorities. Callison is assisted in the construction by the Italian company Rossetti Engineering.

“Merlata Bloom Milano will become a unique destination for retail and leisure in Milan. The project aims to harmonise the shopping center with the adjacent public park and strengthen the connection with the Expo Area. It includes an urban farm on the rooftop covering 20,000 sqm which will become a new experience for the city of Milan and part of a low emissions strategy”.

Jorge Beroiz, Design Director of Callison RTKL www.callisonrtkl.com

MERLATA BLOOM is a project of the holding company MERLATA SVILUPPO, made up of CEETRUS Italy, ImmobiliarEuropea and SalService. The MAPS GROUND floor

FRESH POPUP ANCHOR F&B RETAIL MARKET STORE FIRST floor

LEISURE SPORT RETAIL TERRACE

POPUP ANCHOR F&B SEATING STORE SECOND floor

URBAN F&B CINEMA SPORT FARM The place to be

Leasing Director Ettore Papponetti [email protected] 335 277593

Anand Remtolla [email protected] 342 7767364

Marketing Director Simona Portigliotti [email protected] 348 5249660