Thank you for participating in Distinctive Assets’ 9th Annual “Everybody Wins at the Oscars” Nominee Gift Bags. Enclosed you will find print and Internet press resulting from our media outreach related to this special promotion. The original Internet articles that correspond to the screen-captured copies attached herein can be easily located using Google or any other search engine; we’ve simply included copies for your reference/convenience. More detailed information about any of these websites is available at www.alexa.com should you be interested in demographics, page views, etc. If you have not done so already, we highly recommend that you sign up for Google Search so that you will receive these links as they hit the Internet. A DVD of broadcast media will be sent to you under separate cover, along with audio files of any and all radio interviews. Additional press opportunities may present themselves throughout the year, and we will be sure to keep your product/service in mind for any future media consideration. Be sure to update us about celebrity redemptions, success stories and press you might secure through your own publicity efforts, using your “Everybody Wins” participation as leverage. We look forward to working together again in the near future. Carpe Diem, 2011 Everybody Wins at the Oscars® Gift Bag Recipient List BEST ACTOR Javier Bardem (Biutiful) Jeff Bridges (True Grit) Jesse Eisenberg (The Social Network) James Franco (127 Hours) BEST ACTRESS: Annette Bening (The Kids Are All Right) Nicole Kidman (The Rabbit Hole) Jennifer Lawrence (Winter’s Bone) Michelle Williams (Blue Valentine) SUPPORTING ACTOR: John Hawkes (Winter’s Bone) Mark Ruffalo (The Kids Are All Right) Geoffrey Rush (The King’s Speech) Jeremy Renner (The Town) SUPPORTING ACTRESS: Amy Adams (The Fighter) Helena Bonham Carter (The King’s Speech) Hailee Steinfeld (True Grit) Jacki Weaver (Animal Kingdom) DIRECTOR: Darren Aronofsky (Black Swan) David Russell (The Fighter) David Fincher (The Social Network) Joel & Ethan Coen (True Grit) HOSTS: James Franco Anne Hathaway Official Gift Bag Photo Official Signature Enclosure (front and back cover) Official Signature Enclosure (inside) The following press release was posted on various news wires (partial list below) and picked up by dozens of media outlets. It was reposted on celebrity fan sites, blogs and online news channels. If your company does not appear on this version of the release, it is based on the effective date of your contract vis-à-vis when the release was finalized for distribution. Clients also successfully posted individual press releases about their fabulous products/services and generated facebook and local media interest using said release. PRNewswire.com PR.com PRLog.net PR-Inside.com BusinessWire.com 1888PressRelease.com Forbes.com Business Wire A multi-city Satellite Media Tour reaching over 3 million viewers was produced and broadcast on Wednesday, February 23. This SMT was sponsored by StemSational, Body Wrap and bluCigs. Being represented visually in the SMT gift bag display was an opt-in program and required providing 30+ additional gift items for station giveaways. Only the three sponsors who underwrote the cost of the SMT were guaranteed verbal mentions (in live interviews); the SMT promotion was added value (in terms of both verbal mentions as well as visual representation) for all other participants. Distinctive Assets had no control over the final content of taped/edited segments. A reach report related to the SMT is provided on the following page. In addition to the outlets listed herein, many of the stations also posted the video content on their websites and/or facebook pages which was in turn picked up by various blogs, news outlets, video libraries, celebrity fan pages, etc. The Yahoo News video included in this article is an interview with Lash Fary (conducted in November 2010) about celebrity gifting and includes verbal mentions for Premier Tours, Winvian Luxury Hotel, LIFE as well as visuals for many past and present clients. This video also appeared in several other Yahoo News feeds/articles. This article was reposted to dozens of other celebrity-related blogs and newsfeeds. Radio promotions were conducted with the following stations. Audio files will be distributed to the clients referenced when and if we receive them from the stations: KEarth 101/Los Angeles (Promo #1) Clients referenced: Body Wrap, StemSational, Nulo, LIFE, Chocolatines, Cookies by Joey, Bonita’s Mixes, Kim Kardashian Signature Watch Collection KEarth 101/Los Angeles (Promo #2) Clients referenced: LIFE, Kim Kardashian Signature Watch Collection Wake UP Crew/WPST 94.5 FM Clients referenced: ful, Cookies by Joey, JulAir, Chocolatines KFWB NewsTalk 980 AM Clients referenced: StemSational and Premier Tours Electronic media included TV Guide Network’s Hollywood 411, KTLA Morning News, KTLA Live from the Red Carpet, CNN and several international programs. Copies of electronic coverage (including an SMT recap) will be sent out to clients under separate cover. Distinctive Assets pursues all forms of media coverage before, during and after our events. However, we have no editorial control over what products are chosen for any particular story. Though we facilitate introductions, the specific results are in the hands of the journalists and segment producers themselves. Choosing one product over another is based on many factors, none of which are determined by Distinctive Assets. Please remember that the “Everybody Wins” promotion is a celebrity placement opportunity only; you are not hiring us as a full-service PR company. Though we pride ourselves on being an effective additional PR resource for you, the best results can be achieved when your Marketing Department uses the foundation we have laid and the momentum we have created to push your brand to the next level. We look forward to working with you in the near future. Many of our long-term partners have found that multi-show participation increases their odds of receiving press attention. If you have any questions on how to utilize this experience in the future promotion of your product or for an upcoming calendar of events, please contact your account representative. .