APSCC 2006 Satellite Conference and Exhibition @Seoul

Satellite Digital Multimedia Broadcasting for Mobile & Personal Users in

September 27, 2006

Yoshitake YAMAGUCHI Mobile Broadcasting Corporation [email protected] http://www.mbco.co.jp

Proprietary&Confidential Mobile Broadcasting Corporation Operator Info

 Operator: Mobile Broadcasting Corporation  Established in May, 1998  Total Capital Fund as of August 2006 • JP¥36.9billion, roughly US$360million  Shareholders • 90 companies including Electronics manufactures, Auto manufactures, Telecommunications carriers, Broadcasting operators, Radio Operators, Postproductions, Ad Agencies, Publishing companies and so on. • , SK Telecom (Korea), Sharp, , Yokogawa Elec., NTT Data, Usen BN, Nippon Television, -Sumitomo Marin Security, etc.

Proprietary&Confidential 1 Mobile Broadcasting Corporation Mobile Broadcasting Service

Across Japan VideoAudioData

During Commute At Home While Driving

Proprietary&Confidential 2 Mobile Broadcasting Corporation Mobile Broadcasting System

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Broadcasting Broadcasting Satellite Satellite Ku Band Satellite Control Station Satellite Control Station Ku Band

Broadcasting Broadcasting 2.6 GHz Center Center

Ku Band Ku Band

Blocking/ Contents Provider Portable Shadowing Contents Provider Receiver Fixed Receiver Gap Filler Gap Filler 2.6 GHz Gap Filler Gap Filler Vehicular Receiver 2.6 GHz

Proprietary&Confidential 3 Mobile Broadcasting Corporation Broadcasting System/ Characteristics

Carrier Frequency : 2.6425GHz Bandwidth : 25MHz Polarization : LHCP Modulation : DS-CDM Chip Rate : 16.384Mcps Processing gain : 64 Spreading Code : Walsh Code and Truncated M Sequence Error Correction : Convolution Coding and RS(204,188) Coding Audio Coding : MPEG2 AAC Video Coding : H.264 Multiplexing : MPEG-2 Systems Conditional Access : MULTI-2 Total Data Rate : more than 7Mbps

Proprietary&Confidential 4 Mobile Broadcasting Corporation Satellite System / Characteristics

MMBSABSATT--11 OOvveerrvvieieww

Launch Mass ： 3800kg Design Life ： more than 12years S-band Transponders EIRP ： 67dBW Antenna ：12m diameter Ku-band Transponders EIRP ： 54dBW Antenna ： 2.4m & 1.2m

Proprietary&Confidential 5 Mobile Broadcasting Corporation Reference：Satellite (MBSAT)

Built by SS/L

Proprietary&Confidential 6 Mobile Broadcasting Corporation Launch of MBSAT

ILS Atlas-IIIA March 13th, 2004 @KSC Florida

photo by Ben Cooper

Proprietary&Confidential 7 Mobile Broadcasting Corporation Signal Receiving Map

Blue: Can receive S-Band signal directly from Satellite more than 95% nation-wide Red : Mostly tunnels

Proprietary&Confidential 8 Mobile Broadcasting Corporation Broadcasting System/ Gap Fillers

Wide Area Gap Filler Service Area : 1～3km from Gap Filler EIRP = 30～50dBm

Radius : 1 - 3km

Spot Gap Filler Service Area : 500m from Gap Filler EIRP = 0～20dBm

Proprietary&Confidential 9 Mobile Broadcasting Corporation Features of Mobile Broadcasting Media

 Satellite Service with ultra-small antenna - Parabola antenna is no more required  Single Frequency - Seamless service all across Japan  Easy to use like radio and rich programs like CS broadcasting.  Enable to enjoy even in building shade and in tunnels.  Enable to enjoy at speeds of Shinkansen bullet train or Airplane.

Proprietary&Confidential 10 Mobile Broadcasting Corporation Concept of Mobile Broadcasting Terminal

MBCO service has released TV from living room to outdoor.

１９５５ １９７８ １９８９ １９９０s ２００４ Portable Radio WalkMan DynaBook Mobile Phone MBCO

Release Radio Release AV Release PC from Release Phone from living from living office from home room room

Proprietary&Confidential 11 Mobile Broadcasting Corporation User Terminals

Mobile phone combined Terminal (Music Porter X by NTT DoCoMo)

Proprietary&Confidential 12 Mobile Broadcasting Corporation User Terminals

Plug & Play type Car tuner Toyota DOP

 Design  Car Dealers supply chain  Smaller  Multi-function  Easy to Use  Moba-HO! + Car Navigation

Moba-HO! Tuner

Moba-HO! In Car Navigation More new models expected

Proprietary&Confidential 13 Mobile Broadcasting Corporation Broadcasting Center and Other Facilities

Satellite Control Station

Main Antenna Yamaguchi Ibaraki Diameter 7.6m

Broadcasting Center in Media Center at Akasaka

Proprietary&Confidential Mobile Broadcasting Corporation Channelｓ of MBCO 1.Video Channels : 8 channels

2. Audio channels : 37 channels

3. Data Programs : 60 titles

Proprietary&Confidential 15 Mobile Broadcasting Corporation Contribution to the public

 The World’s First Nation-wide Broadcasting Media for Mobile and individual Users  Development of the System and Infrastructure initiated by a Private Company  Media Gap reduction • Rural area • Small ships in the ocean • High speed moving vehicles  Useful media for Disaster Prevention • Early warning system for Earthquake , Tsunami, etc

Proprietary&Confidential 16 Mobile Broadcasting Corporation Live broadcasting is available in airplane

ANA domestic lines will introduce S-DMB (Moba-HO!) from early next year

Proprietary&Confidential 17 Mobile Broadcasting Corporation Data broadcasting provide Ocean information service to fisherman ships

Valuable Ocean information is now available by simpler receiver with cheaper cost

Proprietary&Confidential 18 Mobile Broadcasting Corporation EEffffeeccttiivvee mmeeddiiaa ffoorr nnooww--ccaasstt eeaarrtthhqquuaakkee iinnffoorrmmaattiioonn

P-Wave (Initial Signal) S-Wave (Main Movement) Based on the information of the P wave of an initial earthquake signals, the system calculates and broadcasts the S wave arrival time of main movement. Proprietary&Confidential 19 Mobile Broadcasting Corporation Interactive Mobile Broadcasting Service

Broadcasting Satellite

g Gap Filler n Broadcasting le i i t b s Center o a c M d a o r B

GPS Terrestrial Cellular Network MBC Phone Terminal (Packet) Information   ４１５２６３ User Holder ＊７０８＃９ Internet Site e-commerce

Proprietary&Confidential 20 Mobile Broadcasting Corporation The Satellite Digital Multimedia Broadcasting services (S-DMB) have started in Japan and Korea.

We expect to introduce S-DMB services into other Asia-Pacific countries in the near future.

Thank You!