New look at fairness by man who put it into law Spot TV's first $1.5- billion year: who spent it 1 ii 43d Year 1974 BroadcastingThe newsweekly of broadcasting and allied arts r

Occupation: Audience Builder.

This game wins an average 31% more women than lead -in programs in 33 markets (24 in prime- access time!). This game wins an average 35% larger audience than lead -in programs in 24 markets (18 in prime - access time!). No mystery. It's... "What's My Line ?" A Goodson Tolman production distributed by Viacom.

Source NSI, Nov. 1973. Audience estimates are subject to qualifications available on request.

3diDUar VAL LSS i4tisAon7 raiiRilIF SIOUX ?'ñ.t.r." .. .$. When a game show is this popular with young women at 10:30 am On CBS, "Pyramid" (with a $10,000 reward) was watched by a higher concentration of young women than any other morning network game show (November1973). 55% of its women were 18 -49 (That's 20% above average!), and 40% were 18 -34 (That's 33% above average!). In 34 of the Top Fifty markets, "Pyramid" reached more 18 -49 and 18 -34 women than all competing programs. a.. and research says 3 times as many young womenwatch television at 7:30... An average 219% more young women [18 -49) watch television at 7:30 pm than at 10:30 am. And with 7:30 pm viewing pegged at 37% for this group, there's an enormous potential of non -watching 18 -49 women to be induced by a program so appropriate as "Pyramid'.' this want shoivíyou period next seasons For extra excitement, Viacom has raised the reward of this fast -moving, high- stakes game. The new "$25,000 Pyramid;' with its multitude of celebrities, will be available in September for local showing once a week in prime- access time. It could give you the audience that advertisers want most. In greater numbers than ever before. Viacom First sales to CBS Owned WCBS -TV, KNXT, KMOX-TV

All national data based on NT I. Nov 1973 NSI Nov 1973 Dec and Janfeb 1974 Audience estimules are subjeCnq qualifications available on request At the time of our founding on March 18, 1949, we made a firm pledge to actively support the concept of public service. Since then, we have devoted an increasing amount of our time and talents to expand the scope and sharpen the focus of that commitment. Upon reaching our 25th anniversary, we pledge again our very best

READING efforts to present innovative programs designed MAW. to inform, to stimulate and to entertain . . . HARRISBURG programs that are responsive to the public interests and concerns of our diverse and constantly growing SINIMINSIN44 LANCASTER+ CORK audience. t1.1MMI, ... ..,,,, a mu ó _.. wavmsawe rpm WGAL -TV Channel 8 Lancaster, Pa. WGAL-TV Representative: The MEEKER Company, Inc. New York Chicago Los Angeles San Francisco

STEINMAN TELEVISION"STATIONS Clair McCollough, Pres. WGAL -TV Lancaster- Harrisburg- York -Lebanon, Pa. WTEV Providence, R. I. /New Bedford -Fall River, Mass. Broadcasting ii Apr 1 Broadcasting13 No.

David Foster will be Tuesday speaker. Wednesday's address Closed Circuit' will by by Senator Edward Brooke (R- Mass.). Other mem- bers of Congress definitely scheduled are Representatives Push on civil rights. U.S. Civil Rights Commission is prepar- Torbert Macdonald (D- Mass.) and Robert McClory (R- 111.), ing to check into media and their relationship to minority who will assist in presenting annual cablecasting awards on groups and women. Project would include study not only Sunday. Senator John McClellan (D -Ark.) was invited but of employment practices of broadcast stations and net- declined. OTP Director Clay Whitehead wasn't invited (he'll works but also of broadcast treatment of minority groups be at California's Yosemite Institute during convention), and in is women programing. Study, still in design stage, but OTP General Counsel Henry Goldberg will be on regu- not expected to be initiated for number of months. Offi- latory panel. cials say study will be carefully supervised, fully author- ized, and bear no connection to attempt by member of Rescue mission. Warner Bros. TV officials made last -minute New Mexico advisory committee to make unauthorized attempt to breathe enough life into nine -year -old The FBI study, in commission's name, of some Oklahoma stations to assure its renewal in ABC -TV line -up. Production com- (see page 8). pany bought $50,000 worth of newspaper advertising in major cities for audience promotion, thinks it boosted rat- Welcome mat. There will be no controversy with program ings. Show, seen Sundays at 7;30-8:30 p.m., was down to syndicators at next convention of National Association of average 16.9 rating and 28 share this season. With new pro- Broadcasters, April 6 -9, 1975, in Las Vegas, if President motion, March 10 episode drew 16.2 rating and 27 share; Vincent T. Wasilewski has his way. He wants adequate ac- March 17, 20.3 and 34; March 24, 19.8 and 32. ABC -TV commodations close to convention headquarters be pro- to officials still haven't pencilled it in or out for next season. vided and, to assure syndicators that they're not "second - FBI is QM production in association with Warner Bros. class" citizens, may find place for them on revised conven- TV networks' new fall program schedules may be later agenda. tion than expected in hitting street. CBS -TV, which with fewest Advance contingent of NAB staff will blueprint accommo- obvious holes to fill had been expected to announce plans dations so there won't be repetition of last month's experi- in early April, is now talking about mid -April. NBC -TV, ex- ence in Houston where syndicators practically boycotted pected to be second out, may thus become first; officials convention, except on token basis, because of remoteness still shooting for week of April 8. ABC -TV nor- hotel (Shamrock) from center of activities. say they're of their assigned mally withholds its plans until others are announced. Ap- members of National Association of Television Syndicator- parent reason for CBS delay is hope court ruling on FCC's still stung over Houston cheered Program Executives, but access -time changes will be out by then, eliminating uncer- by success of their own independent venture in Los Ange- tainties. les last February, later must determine whether Las Vegas arrangement is their cup of tea. Softening line? Screen Actors Guild executives, preparing for mid -May movie and TV pro- Clerical dispute. Nomination of Luther Holcomb, now vice start of negotiations with chairman of Equal Employment Opportunity Commission, ducers, are saying there's no inevitability about strike de- to FCC will be opposed in Senate Commerce Committee spite alarms sounded by studio and network officials. That hearing Wednesday (see page 15). And probably for first Dennis Weaver slogan, used during his winning campaign time in such hearing opposition will be based on religious for SAG presidency, "equal pay for equal play," doesn't grounds. Dr. Carl McIntire, fundamentalist preacher, will mean full payment for performer's second or third time argue that appointment would put second Baptist minister around, SAG sources say. It's only when program is rerun period. Even so, estab- on FCC (Benjamin Hooks is first), and that better religious in same season in comparable time of balance should be sought. Dr. McIntire is at odds with lishment of that principle would throw current ratio what he regards as liberal church groups which he says originals and repeats out of economic kilter. caused troubles that led to FCC denial of renewals of his Energy priorities. Energy crisis has ameliorated, but feder- WXUR -AM -FM Media, Pa. al officials are keeping pressure up for long road back. Or- Equal time? Although decision hasn't yet been made - and der of priorities, according to word last week, will recog- may not be until last minute - chances are that President nize importance of all news media in keeping nation in- Nixon will attend National Cable Television Association's formed, but broadcast is primary because of pervasive cov- Chicago convention April 21 -24. NCTA's invitation was erage. Outdoor is cooperating with reduced illumination. circulated for comment to White House staff two weeks Herbert G. Klein, former director of communications at ago; returns, reportedly, generally ran in favor of NCTA White House and now vice president, corporate relations, appearance, particularly in light of Mr. Nixon's much pub- Metromedia, is maintaining liaison with media. licized visit to National Association of Broadcasters' Hous- At meeting with energy agency officials and White ton gathering (Broadcasting, March 25). NCTA staff has House executives (Alexander Haig, Ronald Ziegler, former kept schedule flexible for convention's opening date (Sun- FCC Chairman Dean Burch) representatives of broadcasting; day, April 21), which will also feature pay cable panel that newspapers and other media were briefed on conservation all four FCC commissioners have been invited to attend. measures and development of new sources of energy. Ad- Thus far, FCC Chairman Richard Wiley is only commis- vertising Council ran spot prepared by Cunningham & sioner to formally declare intention to attend convention. Walsh and featuring Jim Ryun, long -distance runner, on He's to make Monday luncheon address. NCTA President "how to prepare for the long run."

Broadcasting is published 51 Mondays a year (combined Issue at yearend) by Broadcasting Publications Inc., 1735 DeSales Street, N.W., Washington, D.0 20036. Second-class postage paid at Washington. Single issues $1. Subscriptions: one year $25, two years $45, three years $60. Add $52 yearly for special de- livery, $65 for air mail, $4 for Canada, 58 for all other countries. Subscriber's occupation required. Annually: Broadcasting Yearbook $17.50, Cable Sourcebook $10

Broadcasting Apr 1 1974 5 Morning line. White House let week slip by without Top of the Week making decision on FCC nominee for Dean Burch vacancy. Candidates were still being interviewed; on What's fair? That question, and the much- maligned FCC Friday, Lynn Wickwire, head of New York's state doctrine it signifies, will be subjected to vigorous review by cable TV commission, talked to Mr. Burch, now Senator Pastore's Communications Subcommittee. An- counselor to President, as well as to FCC Chairman nouncement follows appeal by persistent Rev. Carl McIn- Richard Wiley. Another figuring in serious specula- tire, who tells subcommittee his flamboyant campaign tion is Wade H. Hargrove, executive director and on behalf of First Amendment is still very much alive. Page general counsel of North Carolina Association of 14. Senator Pastore also sheds light on FCC's population Broadcasters. Others still in contention: Gene Nord - problem, promises full complement of commissioners -per - by, University of Oklahoma's vice president for ad- haps as early as April 16 - once Burch successor is known. ministration and finance, and James Mauze, member Holcomb takes stand this week. Page 15. of Missouri Public Utilities Commission. Bruce of Tele- Moralist. Be virtuous or be gone. That's thrust of FCC Owen, former chief economist with Office Chairman Wiley's ethical mandate to broadcasters. But communications Policy and now on faculty of Stan- has also been mentioned. John those who have watched commission's increasingly hard - ford University, nosed conduct in recent years read it as more new arrange- Knebel, general counsel of Department of Agricul- ment than new tune. Page 18. ture, is said to have taken himself off list. Innocent. Justice Department, armed with supportive find- FCC suspends annual broadcast, cable fees; ings from Watergate special prosecutor's office, maintains means $6 million to affected industries that politics played no part in its suit against networks. Page 19. FCC has suspended collection of annual fees for broadcast stations and cable television systems effective today (April Breeze. It took only 20 minutes for OTP deputy director - 1). Action, taken last Friday, was in response to U.S. Su- designate Eger to hearings, John sail through confirmation preme Court opinion overturning annual fees charged cable session in which Mr. Whitehead's Mr. past rather than systems and raising question about annual fees charged Eger's future seemed of greater concern to senators. Page broadcasters and about entire fee schedule as well. Corn - 20. - mission notice said annual fees were being suspended Watchdog watch. House committee sends measure to create "pending revision of the schedule of fees." However, offic- Consumer Protection Agency to floor. Despite NAB prod- ials said that industries regulated by commission had prob- ding, provisions giving panel authority to overview other ably seen "the last of annual fees." administrative agencies - including FCC - remain intact. Commission now turns to question of what to do about Page 24. other fees now being charged and how to restructure fee Credibility crunch. Mobil Oil's attempts to sell image -ori- schedule in line with high court's opinion, which held that ented advertising to networks - offer sweetened by firm's value to recipient is only criterion commission may apply willingness to bankroll counterads - haven't been any more in determining fees. Commission had included number of successful recently than they were last October. At that other factors, including over -all commission costs. time, it's now revealed, company offered to pay twice go- Officials said staffs of all bureaus are working on ques- ing ad rate to "protect" networks against requests for free tion of establishing rationale, and new structure, for fee reply time. That one was turned down too, as has been schedule. Only certainty is that - again in line with high much of Mobil ad copy before and since. Other oil inter- court's opinion - schedule will be designed to recover ests fare better. Page 26. something less that 100% of commission's costs - probabl substantially less. In meantime, all other fees will be col- Spot spree. Spot television expenditures by national, re- lected. gional advertisers hit $1.5- billion mark last year, TVB re- Schedule now in effect was expected to recover some veals, with P &G continuing as biggest Page 28. benefactor. $30 million in fiscal year 1974, when commission was Laurels. NBC and ABC news operations are most honored operating on appropriation of $41 million. Cable television competitors in this year's Peabody awards. Page 29. annual fees would have been expected to return some $2 million; broadcasters' annual fees, more million. Both ways on PSA. Broadcasters divide on prudence of than $4 systems were to pay FCC proposal to grant special pre- sunrise authorizations to Cable on April I; broadcasters pay on anniversary license renewal due date daytimers victimized by energy crisis. Page 35. of - about 1,200 every two months. White House warriors. To Patrick Buchanan, the networks' Commission said cable system operators and broadcast- treatment of his boss and big business continues to lack ers who had paid in advance those fees due April 1 will be balance. He suggests that advertiser embargo could set reimbursed on request. things straight. Administration deputy Bruce Herschensohn claims evidence to support charges of biased reporting. CBS standing firm behind Dan Rather Page 36. CBS News correspondent Dan Rather will be neither fired Reprise. Growing popularity of Scott Joplin's ragtime clas- nor transferred as result of controversial exchange with sic, The Entertainer, on today's airwaves suggests return to President Nixon at March 19 news conference during rock basics. Page 37. NAB's Houston convention (Broadcasting, March 25). So Lovett leads it. ATC's Bruce Lovett emerges victorious as said CBS News President Richard Salant in response to new NCTA board chairman, despite last -minute run by press inquiries in Cincinnati last week. "About a dozen" network "compromise" candidate Burt Harris. Bradley, Henry, Mar- affiliates had recommended such action. lowe to join him on executive committee. Copyright stance (Mr. Rather was both cheered and booed when he rose to question affirmed; pole panel revised. Page 32. President. When reaction subsided, Mr. Nixon asked, "Are you running for something ?" Correspondent, Up from anonymity. Little known, highly regarded Bob caught off guard, replied with smile, "No, Mr. President. Howard is the new head honcho at NBC -TV - and this Are you ? ") week's Broadcasting profilee. Page 57. Mr. Salant believes "unfortunate incident" was product

Broatic ) Apr 1 1974 6 of "wrong atmosphere" created by those who insisted on member of Judiciary who was fronting for equal -time ad- reacting to President's answers. It set up "Christians and vocates, said Speaker Albert was concerned with prejudicing lions" situation; "A press conference isn't set up for peo- Judiciary's case before House, if committee took to airways ple to applaud and boo," he said. Of broadcasters present, before its investigation was completed. Mr. Salant said: "They shouldn't have been so partisan in the presence of their news directors. It's hard to be an ob- Language in House Commerce Committee report jective reporter when our bosses are forming a cheering on renewal bill has good news for broadcasters section in public. I wish it hadn't happened." Presidential assistant Patrick Buchanan added fuel to in- "Good faith negotiations" section of House Commerce cident with remarks in Pennsylvania speech last week (see Committee's license renewal bill - which had CBS officials, page 36). CBS source, however, reported audience mail was among others, up in arms - has been toned down in legis- running 2 -to -1 in Mr. Rather's favor. lative report that will serve as primer for interpretation of proposed law. Use of term carries "no intention to incor- Vanderbilt pleads 'right to know' on CBS tapes porate body of law ... developed in the field of labor says. it was meant to instruct FCC to Vanderbilt University says CBS's claim of copyright in law," report Rather, critical of station CBS Evening News with Walter Cronkite constitutes viola- draw guidelines for licensees and persons faith tion of public's First Amendment right to know. Vander- operations "to meet in good will and confer in good . resolve issues pre- bilt further contends there is no basis in 1909 Copyright in a candid and sincere effort to the Act on which television programs can be copyrighted. sented by such criticism." Jeff Carr, attorney for university, made those arguments FCC guidelines, report stipulates, should be addressed how negoti- last week in briefs supporting motions asking U. S. District to what are significant issues for negotiations, in Court in Tennessee to dismiss CBS copyright infringement ations should be initiated, who should participate and suit against Vanderbilt Television News Archive. Since chair meetings, where meetings should take place and which 1968, archive has been recording off air three networks' matters are not negotiable. news programs as they are received from Nashville stations, Another area broadcasters wanted clarified was new as- and making them available to scholars on condition ma- certainment factor, community "views." Some felt that terial is not duplicated or rebroadcast. term could be construed to mean that special interest group pressure to air or remove certain programs would Near stalemate on pole -lines pact necessitate response. But report says ascertainment of views "is not to be regarded as requiring a licensee to seek out Tentative agreement calling for four -year, $1 increase in CATV pole -attachment rates, which was endorsed by individual or community preference for particular programs views National Cable Television Association's board of direc- or program format." Report defines as "contrasting positions with regard to ascertained needs" (i.e., problems tors last January ( Broadcasting, Jan. 28, et seq) is "now dead and unacceptable to NCTA." What's more, of community). -point for unless NCTA's newly reconstituted pole -line negotiating Report also outlines three plan responding to (1) views committee headed by outgoing NCTA Chairman Amos ascertainment. If licensee determines which needs, Hostetter (see page 32) can come to terms with phone and interests are "most important to the service area and company interests on possible joint cable -telco owner- particular audience within that area the licensee serves," and ship of poles (there will be no agreement on rates) by (2) "assesses the capabilities limitations" of operation to meet ascertainment and (3) responds to determinations FCC-imposed May 1 deadline, no compromise is possi- renew its ble and litigation will be probable. Word comes from in "sincere and diligent" manner, FCC should knowledgable source within NCTA's negotiating com- license, report says. Report also allows for specialized for- mats responding to specialized audiences as long as whole mittee, who said cable industry is now "perfectly willing and prepared to litigate." community is served by aggregate of signals covering area. Development follows accord between NCTA and dissident Teleprompter over industry's pole- negotiating Another look at cable origination posture. Teleprompter, which previously broke ties with FCC has returned to question of mandatory program ori- association on issue, is now represented on negotiating gination by cable television systems with notice of pro- committee by its general counsel, Barry Simon. With posed rulemaking and inquiry looking to rule's deletion or Mr. Simon, committee source said, came "hardening" modification. Rule, which applies to systems with at least of NCTA position. "The net result," he said, "is that 3,500 subscribers, was suspended in May 1971, after U.S. there are now people who firmly believe we deserve a Court of Appeals for Eighth Circuit held that commission roll back" in pole fees. And this, he said, "will never lacked authority to adopt it. Supreme Court reversed that be negotiated." decision year later, but commission did not put rule back Pro, con on TV coverage into effect. And developments in recent years have raised doubts in Senate Majority Leader Mike Mansfield (D- Mont.) is advo- commission's mind as to whether rule should be retained cating live - television coverage of Senate trial of President in present form. Commission noted experience of 800 sys- Nixon it he is impeached. Senator believes there are enough tems indicated that attracting viewers and advertisers to lo- votes in House to impeach Mr. Nixon; if he's right, trial cal community programs is slow process. Furthermore, could begin two weeks later. Asked if he shared Senator commission pointed out that new rules requiring systems James Buckley's (R -C-N. Y.) view that televised trial would to provide three access channels - for public, educators be a "Roman circus," Senator Mansfield replied: "Quite and government - might have significant bearing on wheth- the contrary, it would be a salutory exposure of democracy er systems should also be obliged to originate local pro- in action. It would be a very somber proceeding Anyone graming. who downed or acted up would pay a heavy penalty." And with additional possibility that users of leased chan- In meantime, members of House Judiciary Committee nels might also originate certain "local" programing, com- who wanted to ask networks for equal time to respond to mission said, goal of localism in cable origination might Mr. Nixon's criticism of impeachment committee were better be met through these channels than through manda- silenced by House Speaker Carl Albert (D- Okla.) last week. tory origination channel. Comments are due by May 14, ,Spokesman for Representative John Conyers (D- Mich.), replies by May 23.

Broadcasting Apr 1 1974 7 in Oklahoma. But person signing letter, Gerald Wilkin- In Brief son, is not member of commission or its staff. He is director of National Indian Youth Council and is mem- Megabucks for MCA. New long -term contracts for TV ser- ber of New Mexico advisory committee to civil rights ies and theatrical films for TV by MCA Inc. are at record commission, but was not authorized by federal agency levels, company said in annual report issued last week. to make requests. Mr. Wilkinson said nothing "sinister" Future revenues from existing syndication contracts plus was intended; he simply wanted information on what contracts with networks for production and exhibition of stations in neighboring states were doing in employment TV series and feature -length TV movies now total $275 as possible prelude to establishment by New Mexico ad- million, up from $230 million year ago. TV contributed visory committee of subcommittee on media. He said $119.9 million (down 5.8% from 1972) to filmed enter- commission stationery was used because committee has tainment gross revenues of $227.7 million in 1973. TV none of its own. But in Washington, Civil Rights Com- syndication revenues increased by 3 %, to $40.7 million. mission officials were furious; general counsel's office is MCA's Universal TV provides 13 hours to TV networks expected to recommend Mr. Wilkinson's removal from weekly, with 71/2 hours already renewed for fall. MCA rev- advisory committee. Commission said it will take steps enues for 1973 were $417.8 million and net income $25.6 to prevent issuance of unauthorized letters in future, million ($3.06 per share). added that stations wishing to confirm authenticity of letter bearing commission letterhead should contact Ahead of its time. National Association of Broadcasters of- Marvin Wall, director of Office of Information and Pub- ficial acknowledged late last week that National Coalition lications, Washington 20425; telephone 202 -254 -6600. to Keep Free TV Free, conceived by NAB to lobby for fed- eral controls on pay cable siphoning of TV programing, has Second chance. U.S. Court of Appeals in Washington says not advanced as far as previously indicated. Robert Resor, FCC erred in refusing to reconsider order denying renewal coordinator of NAB's antipay campaign, said it had been of bankrupt WLUX(AM) Baton Rouge, La., and its propos- premature to report pledges of "support or interest" in co- ed sale. Commission had earlier denied receiver's request to alition from organizations representing 20 million members terminate renewal hearing and to approve sale, on ground (Broadcasting, March 25). Report was made by him at that proposed sale would not satisfy commission policy de- NAB convention. NAB is "laying the groundwork" for co- signed to assure benefits received by persons charged with operation of farm, veteran, minority and other organiza- wrongdoing in operation of bankrupt station are outweigh- tions. It hopes to get coalition off ground "some time this ed by public interest in protecting innocent creditors. Re- year." ceiver, Erwin A. Rose, then petitioned for reconsideration, proposing new receiver Riposte. Rebuke of NAB's antipay -cable efforts by Ralph sale, to Jimmy Lee Swaggart, that said would offer no own- Baruch, Viacom International (page 33), did not go unno- possibility of benefit to station's ticed. Responded Willard Walbridge, of Capital Cities Com- ers. Previous licensee of WLUX was Capital City Commu- munications and chairman of NAB committee: Why, if pay nications Inc. cable does not intend siphoning, does it want change in Back to the wars. After long absence from television pro- FCC rules? He suggested Mr. Baruch examine his own state- gram production, United Artists Television is set for re- ments, and particularly that saying "pay cable, if it is al- turn. Thinking is to produce series based on motion pic- lowed can American public a to develop, offer the free ture properties to which it has rights, including pre -1948 choice of entertainment." Pretty slick propaganda that, said Warner library. Mr. Walbridge. Late Fates. Walter W. general sales manager of Insurance. Convention of National Association of Broad- Clark, WIL(AM) -KFMS(FM) St. Louis, named president and gen- casters at Houston last month may have been dud for pro- eral manager. Bruce Belland, manager of daytime program gram syndicators, but not for Radio Advertising Bureau. operations for NBC-TV, Burbank, Calif., appointed director RAB officials say they recruited 20 new station members of daytime program development, West Lloyd A. while there, capping three -month period of unusually Coast. Werner, national sales manager, Television Rep- strong membership expansion. Signing of Starr (William Advertising resentatives, New York, named executive VP- creative ser- Buckley) and Cecil Heftel stations earlier in that period, vices; George TVAR research named they say, left virtually no major radio group outside RAB Feldman, director, VP- creative Wil- fold. Houston signings lifted total station memberships to services. Jose Alegrett of Venezuela and G. chairman and about 2,000. Surge is credited in part to general economic liam Geddes of United Kingdom named uncertainty's leading stations to strengthen sales operations vice chairman, respectively, of Intelsat (International Tele- wherever possible, with RAB sales tools - especially its communications Satellite Organization). J. Warren Tomas - cassettes specializing in local sales tips - becoming primary sene named manager, Midwestern division, and James C. attractions. Kellner manager, Mideastern division, of Viacom syndica- tion division, New York. Fred A. Cohen, formerly special Flying false flag. Six television stations in Oklahoma re- assistant to ex -FCC Commissioner H. Rex Lee, appointed ceived letter on stationery of Mountain States Regional international coordinator, Public Broadcasting Service, Office of U. S. Civil Rights Commission asking for Washington. He will serve as liaison between PBS and copies of their annual employment forms, renewal appli- foreign interests with aim to facilitate exchanges of pro- cations and affirmative action employment programs. graming, concepts. (For earlier reports, see `Fates & Letters said commission is creating file on mass media Fortunes," page 43.)

Index to Departments Changing Hands .... 22 Fates & Fortunes .... 43 Music 37 Closed Circuit 5 Finance 41 Open Mike 11 Broadcast Advertising 26 Datebook 10 For the Record 45 Playlist 38 Broadcast Journalism 36 Editorials 58 Media 14 Profile 57 Cablecasting 32 Equip. & Engineering 35 Monday Memo 13 Programing 29

Broadcasting Apr 1 1974 8 SNEwÑtpy

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Source: ARB January 1974 San Francisco /Oakland Television Datebookm

Indicates new or revised listing, tions Inc. board meeting. 1 Rockefeller Plaza. New Delta Chi region five conference for members in York. Wisconsin, central and northern Illinois, Indiana and Kentucky. Bloomington, Ind. April 3- 5- Senate Commerce Communications Sub- committee hearing on Department of Health. Edu- April 5-6-Wisconsin InterCampus Radio Network cation and Welfare research on violence in television and WVSS(FM) Menomonie, Wis, will sponsor Wis- This week programing. Room 5110, Dirksen Senate Office Build- consin University Radio Conference. University of ing, Washington. Wisconsin -Stout campus, Menomonie. April 1- Florida Association of Broadcasters 16th April 4.5- Association of National Advertisers busi- annual broadcasting day. University of Florida, ness /industrial /professional marketing symposium. April 5.7- Society 01 Profess/onal Journalists, Gainesville. Westchester country club, Rye, N.Y. Sigma Delta Chi region eight conference for mem- bers in Texas, Oklahoma, Arkansas and Louisiana. April 1- Deadline for reply comments on FCC's April 5.6-New Mexico Broadcasters Association Tulsa, Okla. proposed revised rules to permit use of vertical annual convention. Speakers include John Henry Faulk, former New York host; interval reference signal for monitoring color quality talk show FCC Com- April 5- 7- Intercollegiate Broadcasting System na- missioner Benjamin Hooks; Elmer Lower, president, tional convention. Statler Hilton, New York. of TV programs. ABC News. Airport Marina hotel, Albuquerque. Broadcasters /on Professional Journalists, Sigma April S-- Georgia Associated Press April 3-Assoclat of Independent Television Sta- April 5-6- Society of Association annual meeting. Marriott Motor hotel, Atlanta.

Also in April April 9- Admiral Corp. annual stockholders meet- ing. 3800 Cortland Street, Chicago. April 10-New England Cable Television Associa- tion spring meeting. Highpoint Motor Inn, Chicopee, Mass.

April 11 -Avco Corp. annual stockholders meeting Newporter inn, Newport Beach, Calif. April 12- Deadline for comments on FCC's further notice of rulemaking on television automatic logging (Doc. 19667). April 13- Washington chapter, National Academy of Television Arts and Sciences seminar on television SOUND SOLUTION TO PROFITS videotape editing. WTTG(TV) studios, Washington. April 15- Deadline Club, New York chapter of Sigma Delta Chi, deadline for entries in United Na- "Live" automation from SMC puts your best sound tions award competition. Awards are offered for dis- tinguished coverage of UN during 1973. Contact: forward ... retains your own distinctive air per- Deadline Club Awards, William P. Mullane Jr., Room 506, 195 Broadway, New York 10007. your salary sonality ... and enables you to vary April 16- International Radio and Television Society full -day conference on "The Now and Future Role of overhead as required. Good sound solution to Computers In Broadcasting and Advertising." Biltmore improve your profit line is this SMC hotel, New York. April 17 -18- Oregon Association of Broadcasters SEQUENTIAL automated board meeting. Salem, Ore. system that automatically April 17.19- Minnesota Broadcasters Association spring meeting. Ramada Inn, St. Paul. handles your "On -Air" functions. Now's the time to take a closer look at Major meeting dates in 1974 -75 April 21-24- National Cable Television As- the economies of sociation 23d annual convention. Conrad Hilton hotel, Chicago. automation by SMC. May 5-12- American Women In Radio and Television annual convention. New York Hil- ton, New York. May 16-18- American Association of Adver- Phone or write tising Agencies annual meeting. Greenbrier, White Sulphur Springs, W. Va. May 30 -June 1-Associated Press Broad- for casters Association national meeting. Alameda Plaza hotel, Kansas City. Mo. full facts today! June 2-5-American Advertising Federation annual convention. Stotler Hilton hotel, Washington. June 6.0- Broadcasters Promotion Associa- tion 1974 seminar. Hyatt-Regency, Atlanta. Sept. 11 -13-Radio Television News Directors NM I Association 1974 annual convention. Queen MI -M MI_ Elizabeth hotel, Montreal. OilTHE COMPUTERCASTERS FROM Please send complete information Oct. 10- 13- National Association of FM Broad- and prices on SMC SEQUENTIAL. casters annual convention. Fairmont hotel, New Orleans. Oct. 27- 30- Association of National Advertis- ers annual meeting. The Homestead, Hot NAME Springs, Va. I I Nov. 13- 16- Society of Professional Journal- Systems Marketing Corporation ists, Sigma Delta Chi annuel national con- STATION vention. TowneHouse hotel, Phoenix. 1011 W. Washington St. Nov. 17.19 -- Television Bureau of Advertising Bloomington, III. 61701 ADDRESS 20th annual meeting. Century Plaza hotel, (309) 829 -6373 Los Angeles. April 6 -9, 1975 -National Association of a good sound reason ZIP Broadcasters annual convention. Las Vegas for convention center, Las Vegas. Open Mike® Doubleday Media Offers

Wrong place, wrong time ROCKY MOUNTAIN EDITOR: Sitting in front of my television set watching President Nixon's press con- ference before the National Association DAYTIMER of Broadcasters convention in Houston March 19, I felt slightly embarrassed $200,000. when some of the people in the audience began to boo and jeer CBS correspondent Exclusive listing. Dan Rather as he started to ask the Pres- Low dial position. Valuable real estate ident a question. included. Nice combo facilities, Much more I would ask those that felt the need to potential. Growing and beautiful metro boo, "Where in the hell did you think you Neil Sargent in our Phoenix were? At the Super Bowl ?" One can ap- marker. Coll preciate your feelings toward Mr. Rather office collect: 602 -264 -7459. -or his method of reporting. But know- ing that most of you at the convention hall were broadcast facility owners and managers, I wonder what the TV audi- ence at home thought of your "mature" Ohl display at a nationally televised presiden- Doubleday Media tial news conference? By the way, how many of you editorially scolded George Brokers of Radio. TV. CATV, and Newspaper Properties. Meany when he encouraged the same Regional Managers kind of actions from an AFL-CIO con- vention in Miami three years ago?- Bob Dalchau, 13601 Preston Rd., Dallas 75240, 214-233 -4334. Terry D. Boone, manager, WCAT(AM) Neil Sargent, 1202 E. Maryland Av., Phoenix 85014, 602-264 -7459. Orange, Mass. Peter V. O'Reilly, 1730 M. St. N.W., Washington 20036, 202- 872-1100. Clear's thinking EDITOR: May I reply to a few statements included in the Feb. 25 report concerning the Daytime Broadcasters Association's praise of the FCC's early sign -on pro- posal: The assertion that metro clear chan- nel stations no longer serve the public NEW BROADCASTERS WANTED interest is untrue. WHAS has for decades provided a singular service to the rural Jones College in Jacksonville, Florida, a non -profit educational families of both Kentucky and Indiana. institution, was established in 1918. During the past five years the Our morning farm program is broadcast college has developed one of the finest Broadcasting Departments at a time that competes directly with in the South. Because the college is well known in the broad- metro morning drive. Maintaining the casting industry, many excellent job opportunities are filled service where it's more than a kiss-off is tremendously costly. through the college Placement Office. The statement was made that there Yes, new broadcasters are wanted in the broadcasting industry, are today 10 times as many AM stations but they must be prepared and qualified. Stations throughout the as 40 years ago. That is undoubtedly true. What is not given attention is that the South, and especially in Florida, have found Jones College gra- vast proliferation of these stations has duates exceptionally qualified. been in metro areas. Protecting one more Jones College has one of the finest physical plants found any- hour of metro service at the expense of where four radio a rural service definitely is not reflecting - stations - a commercial AM, commercial the best public interest. FM, a non -commercial educational FM, and a campus station. The DBA's advice to the commission Two and four -year programs in radio broadcasting and Broadcast against "placing the public interest in Management are offered leading to the Associate in Science and an engineering straitjacket" is impressive Bachelor of Science degrees. rhetoric, but it certainly doesn't come to terms with the problem. The statement Throughout the entire program constant contact with top -notch is a blind assumption that the public is broadcasters who combine instruction and experience to bring not served by frequency restrictions- students up to the professional level prepare each for a successful when just the opposite has happened. Most broadcast career. metro markets of any size are swimming in variations of already duplicated for- We are interested in talking with qualified applicants. Today, mats, splintering into ever narrower audi- write or call collect. ences, and benefiting a very specific seg- ment of the metro population. WHAS as Admissions Department - Jones College a clear channel serves with broader, in- Arlington Expressway depth programing that goes beyond spe- Jacksonville, Florida 32211 - (904) 743 -1122 cific farm service, although it's a basic APPROVED FOR VETERANS TRAINING element. The clear channel frequencies were

Broadcasting Apr 1 1974 11 estabi shed in order to protect and main- "pay cable entrepreneur" in the country, tain the very type of service being pro- with over 22,000 customers in six cities. BROADCASTING PUBLICATIONS INC. vided. We are not insensitive to the prob- Yet, to date we have experienced no Sol Taishoff, chairman. lem, but if the name of the game is material piracy problems. -Geoffrey M. Lawrence B. Taishoff, president. rendered, Maury Long, vice president. service then not rhetoric but Nathanson, president, Optical Systems Edwin H. James, vice president. facts and an honest appraisal of what's Corp., Los Angeles. Joanne T. Cowan, secretary. Irving C. treasurer. being done should govern. Barr, (A story in the March 18 issue identified companies Miller, -Hugh Lee Taishoff, assistant treasurer. WHAS that reported problems of piracy. Optical Systems manager, -AM-FM Louisville, Ky. was not among them.) Belay that Well done Broadcasting newsweekly of broadcasting and allied arts EDITOR: We are disturbed by an item EDITOR: You and your staff did an out- which appeared in the "Closed Circuit" standing job in reporting the NAB con- TELEVISION® section of your March 11 issue, implying vention fully and accurately. It was an Executive and publication headquarters that all "pay cable entrepreneurs" are exceptional piece of work, and all on your BROADCASTING -TELECASTING building, 1735 DeSales Street, N.W., Washington. having "problems of piracy" similar to staff who were involved in it are enti.led D.C. 20036. Phone: 202- 638 -1022. those allegedly experienced by a com- to take a bow. -James H. Hulbert, execu- Sol Taishoff, editor. pany involved in a small, 800 subscriber, tive vice president for public relations, experiment, in Sarasota, Fla. National Association of Broadcasters, Lawrence B. Taishoff, publisher. is Our company probably the biggest Washington. EDITORIAL Edwin H. James, executive editor. Donald West, managing editor. Rufus Crater (New York), chief correspondent. Leonard Zeidenberg, senior correspondent. favors the J. Daniel Rudy, assistant to the managing editor. lative body inevitably printed Frederick M. Fitzgerald, senior editor. word -just as the nature of reporting a Joseph A. Esser, Alan Steele Jarvis, Don Richard, takeoff to moon, a presidential Michael Shain, assistant editors. rocket the Carol Dana, staff writer. inaugural or a football game gives the Jonathan Tourtellot, editorial research. TV screen an edge over the newspaper." Nancy Dahl, Laurie Endter, Patricia Thach, (LD, _LAW Donna Wyckoff, editorial assistants. -The New York Times in an editorial. Lucille DiMauro, secretary to the editor.

A Eyes right. "TV Guide [has] started a BUSINESS new department to keep watch on the Maury Long, vice president. v)121 television networks. Some old adminis- David N. Whitcombe, director of marketing. tration hands-led by presidential assist- Doris Kelly, secretary. Separatist. "It is hard to deny the con- ant Patrick Buchanan -will be operating ADVERTISING tention of Elton H. Rule, president of the at this new stand. Winfield R. Levi, general sales manager (New York). John Andre, sales manager-equipment and American Broadcasting Co., that 'freedom "TV Guide, of course, is free to keep engineering. of the press is indivisible.' its eye on the networks, just as the net- David Berlyn, Eastern sales manager (New York). works are free to keep an eye on the Bill Merritt, Western sales manager (Hollywood). "Indivisible, however, is not the same Stan Soifer. sales manager-programing (New York). as identical. The various media are vari- administration. . . . But no one expects Lynda Dorman, classified advertising. ously adapted. . Reporters for the TV Guide's news watchers to fill this pro- media note whatever seems to fessional need. Not one of TV Guide's CIRCULATION printed Bill Criger, circulation manager. them important on the floor of Congress critics has ever worked around a TV Kwentin Keenan, subscription manager. or in committees, whenever it happens. newsroom; all are political partisans. Stephen Brown, Odell Jackson, Patricia Johnson, Television cameras, geared to program Moreover, TV Guide's owner [Walter An- Jean Powers, Juliet Rollet. schedules and involving elaborate equip- nenberg] is a close Nixon friend, con- PRODUCTION ment, would either be forced to record tributor and appointee. Harry Stevens, production manager. every minute of every session or give the "Buchanan, et al, can be expected to Bob Sandor, production assistant. leadership in the two legislative bodies guide the magazine's readers on a trail ADMINISTRATION the power to fill a prearranged time slot that leads to the far right -or worse, to Irving C. Miller, business manager. Lynda Dorman, secretary to the publisher. with whatever segment of a debate might nowhere at all. Twenty million people Philippe E. Boucher, Brenda Otey. favor their party, their faction or their deserve better, even at 15 cents a copy." BUREAUS individual causes... . -Edwin Diamond, from a commentary "The very nature of reporting a legis- On WTOP (AM ) Washington. NEW YORK: 7 West 51st Street. 10019. Phone: 212-757 -3260. Rufus Crater, chief correspondent. Rocco Famighetti, senior editor. John M. Dempsey, assistant editor. Leslie Fuller, staff writer. MAL ASSOCIATION Winfield R. Levi, general sales manager. OF BROAD David Berlyn, Eastern sales manager. CASTERS Stan Soifer, sales manager -programing. Susan Yang, Harriette Weinberg, advertising assistants. HOLLYWOOD: 1680 North Vine Street, 90028. Phone: 213-463-3148. Earl B. Abrams, senior editor. Bill Merritt, Western sales manager. Sandra Klausner, assistant.

BROADCASTING magazine was founded in 1931 by Broadcasting Publications Inc., using the title BROADCASTING.-The News Magazine of the Fifth Estate, Broadcast Advertising was acquired in 1932, Broadcast Reporter in 1933, Telecast* in 1953 and Television In 1961. Broadcasting - Telecasting was introduced in 1946.

Reg. U.S. Patent Office. ® 1974 by Broadcasting Publications Inc. Oliphant in the Denver Post Microfilms of BROADCASTING are available from University Microfilms, 300 North Zeeb Road, "Well, you're certainly not kicking Richard Nixon around any more!" Ann Arbor, Mich. 48103.

Broadcasting Apr 1 1974 12 Monday Memo®

A broadcast advertising commentary from Peter Fox, president, Bodnar Fox Gorton, Farmington, Conn.

Hands across the border: copy statement written and spoken in a "fun tone." A U.S. agency helps Even hard -sell "value" spots are de- a Canadian retailer signed to get the point across and still recover with broadcast be fun. We literally set our Silverman's "S" afire in January and changed a nor- What do you do with an independ- mally drab January clearance into the ent, downtown, deteriorating department "Silverman's Scorcher of a Sale" while store that's been losing money consist- balmy Sudbury shivered through its sub- ently? You bring the bottom line from zero winter. red to black in 11 hectic months by The single- sentence creative philos- throwing out the rule book and putting ophy is: "When it's fashion, it's fun and a lot and hell of a of faith advertising frilly ... when it's a sale, it's fashion, dollars into radio and television. fun, and real value." The rule book went out the day Peter Tomorrow went into the store, too. Sil- Silverman retained us and told us he be- verman's created a special shop and told lieved what he heard me say at a Na- its buyers to take chances -stock it tional Retail Merchant's Association with advanced fashion trends, just a little radio seminar. "Us" is Bodnar Fox Gor- bit of tomorrow, so to speak. The shop is ton, a Farmington, Conn., advertising called Tomorrow. agency that specializes in handling re- And it worked. Slowly but surely. tailers' broadcast efforts. Daily and weekly sales figures started to The case of the sickly store-A. Silver- climb and, more significantly, mark- & Ltd. man Sons of Sudbury, Ont. -has downs decreased. So sales were up and a happy money ending. It's making again so was gross margin. and a lot of the credit goes to broadcast- the the ing. The 1973 radio budget was doubled. About halfway through year, black ledger became more was slashed in half. Televi- side of the Newspaper and sion dollars got a good boost too. than a fantasy summer clearance was large. Electronic media per- It was a case of the perfect looming situation formed and a perfect client. again. For years we have been preaching For 10 days in July, Silverman's con- broadcast to retailers. It can do every- ducted its first annual "Help -a -thon" and thing print can do, and a lot of things proceeded to donate 5% of daily store print can't do. We're great believers in receipts to a different charity each day. broadcast promotional advertising. You "Help yourself to savings. Help yourself can sell items. You can create impact. to fashion. Help us help someone else," was the theme in a 12 -day media blitz You can measure results and, most im- Peter G. Fox founded Bodnar Fox Gorton portantly, you can move people in the that ran one 30- second radio spot per in 1970 and is president of the agency hour all day, each day on all stations front door. When that happens, mer- today. Prior to founding BFG, he was chandise goes out with them. in the market. The same applied to 10- marketing director of a major savings - is a mining second television. Sudbury booming town. bank organization. He has also worked Per capita income is 44% higher than the Each Help -a -thon commercial had a in radio -television production and as a "this hour's special" built into the copy Canadian national average. And nearly newsman. 175,000 people live, work and purchase and specifically mentioned the charitable nearly $250 million worth of goods and organization which would benefit. The services there. entitled "Silverman's is all of today and goods moved because the people were Silverman's, an 81-year -old independ- just a little bit of tomorrow." moved and Silverman's image continued ent retailer, today is the talk of the prov- We now have a rock version, a coun- to change. ince. Radio listeners call local disk -jock- try version, a sweet version, a bossa Fall fashions were kicked off at a free eys and ask them to play the Silverman's nova version and a Christmas version, rock concert and fashion show, featuring song. all differently arranged, all designed to Ocean, a big-name Canadian. group. We saw a big fat chance for Silver - reach a specific demographic and psy- Men's furnishings had their best June ever man's to establish itself as the only fash- chographic segment of the market. when Silverman's ran a "I'm glad he's my ion store in the city. We also suggested Counting the five versions and 10 -, 30- dad" essay contest in grades 2, 3 and 4 that the merchandising practice of sale and 60- second variations allowing for and put the young winners on the air after sale after sale be stopped because fashion- oriented "fun copy" readovers, reading the essays and telling what they it put Silverman's in the bad position of there are 47 different variations of the bought at Silverman's for Father's Day. having to compete with the mass mer- "Silverman's is all today and a little bit The 1974 plan is done and broadcast chandisers. of tomorrow" musical identity. The logo is getting the vote of confidence it justly We also saw a lot of fashionably dressed line is constructed musically so that it is deserves. We're increasing radio another young moderns walking around Sudbury, ever present in everything -even under 75% and TV another 40 %. Combined, but none of them walking into Silver- the 10- second ID's with which we blitzed the radio and TV budgets for Silverman's man's. Misses' and women's wear of a daytime television. represent two- thirds of the total media conservative mode was selling-but even Visually, the identity is a monolithic expense planned for the year. then at mark -down more often than not. Silverman's "S ", which is always in view We are planning some very innovative Keeping the customers it had and and always representing Silverman's fu- uses of broadcast this year. It has proved going after plus dollars in the fashion turistic fashion attitude. It is always ac- itself because Silverman's put its money market was our strategy and became the companied by a rather esoteric visual pre- where our mouths have been . . . in backbone for our creative tool -a song sentation of today's merchandise and a broadcast.

Broadcasting Apr 1 1974 13 Srm L7L

came during a discussion of children's allegations of fairness-doctrine violations. Media television programing. Under persistent The proposed march is not the only prodding from some of the members, string in Dr. McIntire's bow. He said he Chairman Richard E. Wiley reluctantly has collected 600,000 signatures on peti- agreed to make available copies of the tions urging Congress to reinstate the Hill wants report the former head of the children's licenses of WXUR- AM -FM, to investigate television program unit had prepared. the FCC in connection with its alleged another look The requests came in response to a Jack "repression of free speech," to abandon Anderson column based on a copy of the the fairness doctrine and to approve the report the other three members of the assignment of permanent licenses to all at fairness short -handed FCC had not yet seen. broadcast stations. McIntire testimony at oversight session The hearing differed from oversight He also had an answer for the court is prelude to Pastore's call hearings held in the past in that it was action blocking broadcasts by the pirate for hearing to revisit touchy issue; opened to members of the public. And the radio ship of U.S. registry that he had subcommittee also prods Wiley determining factor in Senator Pastore's posted off Cape May, N.J. He plans to for FCC report on children's TV decision to hold a hearing on the fairness anchor five foreign -owned ships off the doctrine was apparently the presentation Atlantic, Gulf and West Coasts (one off The fabric of the FCC's fairness doctrine, of Dr. Carl McIntire, whose seminary San Clemente) to broadcast his message. already worn thin as a result of criticism was denied renewal of its WXUR-AM -FM He did not say when they would be on from a variety of sources, including some Media, Pa., on grounds the stations vio- station, but the first ships are not expected former supporters, is to be subjected to lated the fairness doctrine and its per- to arrive before late summer. further strain in a hearing to be held by sonal -attack rule and misrepresented pro- Senator Pastore was not the only mem- the Senate Communications Subcommit- gram proposals. ber of the subcommittee expressing reser- tee. Dr. McIntire claimed the commission's vations about the fairness doctrine. Sena- Senator John O. Pastore (D- R.I.), action denied him his First Amendment tors Howard Baker (R- Tenn.), ranking chairman of the subcommittee, has not guarantees not only of free speech but of minority member, and Marlow Cook (R- set a date. And he holds himself still to freedom of religion. "Free speech is suf- Ky.) indicated they had doubts too. be a firm believer in the doctrine. fering desperately," he said. "There is a Senator Sam J. Ervin (D- N.C.), whom But, he feels, the time has come for crisis of freedom" in the land. Senator Pastore called the "great con- congressional review. "What Congress And, noting that he lost not only at stitutional lawyer," was cited. He has does" -and it engrafted the doctrine onto the FCC but in the courts-the U.S. called not for repeal of the doctrine but the Communications Act -"it can un- Court of Appeals in Washington affirmed for a modification which would curtail do," he said. However, he was not say- the commission on the misrepresentation the commission's authority to apply it to ing the Congress will undo it. issue and the Supreme Court refused to stations in areas receiving four or more Senator Pastore made the announce- review the case -he said he plans a "First radio and television signals (BROADCAST- ment last week during an oversight hear- Amendment march" to Congress on April ING, Nov. 26, 1972). ing on the activities of the FCC that 6. He will lead "thousands" on the march Cited, also, were the statements of indicated the subcommittee intends to to request "return of free speech, free Supreme Court Justice William O. Doug- keep close watch on controversial items press and free religion to the people." las, who considers the fairness doctrine coming before the commission. He men- Dr. McIntire appeared with two other unconstitutional, and Chief Judge David tioned, almost in passing, that the sub- ministers who claimed to have suffered Bazelon of the U.S. Court of Appeals in committee intends to hold an "oversight" a denial of First Amendment rights as a Washington, who has reached virtually hearing on cable TV carriage of sports result of the fairness doctrine -Pastor the same conclusion. programs -a hearing that could easily Ennio Cugini, of Foster, R.I., who said Senator Pastore, who indicated he was cover also the more controversial ques- his radio program is censored by broad- troubled by the prospect of an individual tion of pay cable -before the commis- casters before they present it, and James being allowed to use a broadcast station sion acts. Nicholls, who headed KAYE(AM) Puyal- for his own purposes while denying it to The hearing covered a wide range of lup, Wash. (now KUPY) until he was others, nevertheless said the allegations other issues, too. And probably the most forced out as a result of problems stem- swirling around the doctrine require in- awkward time for the new FCC chairman ming from a renewal hearing involving depth study. The problem, he said, is "not

Chairman Wiley Chairman Pastore

Broadcasting Apr 1 1974 14 sloughed off easily. In due time, we'll consider it as a separate matter." And Pastore's promise: full commission by mid -April Senator Pastore indicated a facet of the inquiry will be a review of the wxuR But, there's a catch -White House nouncements with delight and relief. case. had to send up third nominee, "Thank you, senator," he said. Chairman Wiley, who is a strong sup- or at least indicate who he Senator Pastore disclosed his plans on porter of the doctrine-if for no other might be, by end of last week Wednesday, during the second day of an reason than that he fears its repeal would oversight hearing on the commission's create irressistible pressure for public ac- The logjam blocking the restoration of activities (opposite page). And the public cess to the airwaves -noted that the the FCC to full seven- member strength commitment seemed designed both to put doctrine has been mandated by Congress was close to breaking up last week. All pressure on the White House to transmit and approved by the Supreme Court. It that was needed was a White House nomi- a nomination and to keep away from the was at that point that Senator Pastore natioh to fill the third vacancy. "If the subcommittee the onus of preventing the said Congress could undo what it has President sends up an appointment this commission from operating with a full done. week, we'll give you all three commission- complement -particularly since Senator by April 16," O. Pastore The hearing will take as a starting ers Senator John Pastore himself has urged it not to deal point the report on the fairness doctrine (D- R.I.), chairman of the Senate Com- with major items while so short- handed. munications Subcommittee, told FCC that that the commission is preparing on the There had been reports Senator Richard E. Wiley last week. delay basis of a three -year inquiry. Chairman Chairman Pastore might a hearing on Mr. Wiley, who has headed the task force And to indicate the seriousness of the Holcomb until it could be bracketed with working on the project, said the report comment, he scheduled a hearing for April one on the nomination of the person to 3 on the of Luther Holcomb, Mr. And 3 is complete and is awaiting only the ar- nomination succeed Burch. the April date rival of new commissioners before being presently vice chairman of the U.S. Equal -the hearing is to start at 9:30 a.m. - to acted on by the commission. Employment Opportunity Commission, will mean a delay in the start of the fill the vacancy created by the resignation previously scheduled hearings on televi- Senator Pastore may have created an in December of H. Rex Lee. sion violence (BROADCASTING, March 18). awkward situation for the commission in The promise of three commissioners by But during the oversight hearing, Chair- mentioning the other hearing he had in April 16, assuming prompt action by the man Wiley referred several times to the mind -on sports carriage- before the President on the vacancy created by the commission's inability to act on major commission acts. Chairman Wiley said a resignation last month of Chairman Dean items until vacancies were filled. And great deal of staff work has already been Burch, indicates that the long- stalled Senator Robert Griffin (R- Mich.), one completed, and went no further toward nomination of James H. Quello will be of Mr. Quelló s backers and a subcom- acknowledging the senator's remark than approved. Mr. Quello, named to succeed mittee member, more than once made a saying the commision "will keep the sub- Nicholas Johnson, has been the target of point of referring to the length of time committee informed." consumer- oriented groups because of his the commission has been understrength. (A commission official said it seems an career in broadcasting; he is the retired (Mr. Johnson left on Dec. 5, Mr. Lee on odd way to regulate - to complete a manager and vice president of WJR-AM- Dec. 31.) lengthy proceeding, and then wait until FM Detroit. One possible hitch in Senator Pastore's Congress plows the same ground.) The April 16 date was not an arbitrary proposed time table involves the Federal Senator Pastore seemed at least as con- selection. Commissioner Robert E. Lee Bureau of Investigation check that is cus- cerned about pay cable -and its possible leaves on April 17 for an international tomarily made on all proposed presi- siphoning effects-as he was about sports conference in Geneva, and his departure dential nominees before the nominations carriage, which involves the commission will deny the commission a quorum. are announced. A check could take two proposal to mirror Congress's action in (Commissioner Lee's own renomination or three weeks. protecting the home box office of profes- to a term beginning July 1, which once In the event that kind of delay seemed sional teams against the impact of tele- appeared in some doubt, is now regarded likely, the committee could proceed with vision coverage. "I don't want to see as a virtual certainty, in view of strong the Quello and Holcomb nominations on cable skim off the cream," Senator Pas- support from Congress.) the basis of informal word from the White tore told Chairman Wiley, who appeared Chairman Wiley, who has been hob- House. Senator Pastore seems determined on Wednesday with Commissioners Rob- bled by the lack of a full commission and to know who is to be named to the third ert E. Lee and Charlotte Reid. "Exert who was fearful of being left without a vacancy before acting on any of the every opportunity to maintain free tele- quorum, received Senator Pastore's pro- nominations. vision, and also help cable develop -pro- vided it doesn't do it at the expense of people who afford to pay." can't has been consulted . it doesn't make review the document and that it was poor And, in an apparent reference to the sense to me." He urged the commission administrative practice to turn over docu- National Association of Broadcasters' to "stand up and say whether you agree ments that do not represent the commis- public relations campaign against pay or disagree" on the legislation OTP sub- sion's position. But he finally said he cable, he said he had received letters from mits. would "comply," when Senator Pastore elderly people who have been reached by Chairman Wileÿ s agreement to turn asked for a copy in behalf of the sub- -certain -groups" and who say, "'Don't over the Elizabeth Roberts report on committee. Senator Pastore did not say let them take it away.' I don't want them children's television programing was whether the report would be made part of left with Howdy Doody. Cable ought to prompted principally by the requests of the public hearing record. be given every chance to present some- Senator Cook. He appeared concerned Chairman Wiley was confronted with thing new, not bid for what is already about the effect on the public of the the request when he was unable to give available." Anderson column, which said "an ex- a date certain for commission action in "We agree," said Chairman Wiley. plosive Federal Communications Com- the children's programing area. Mr. Wiley "But movies and sports are staples, and mission study that would reform the noted that three new commissioners are they [cable TV] may need it." inane world of children's television has coming on board, and will require time Senator Pastore used the discussion of been stuffed in a government safe." to familiarize themselves with the delicate cable television as an opening for criti- Chairman Wiley said the report was and difficult problems involved. But cizing the Office of Telecommunications not "explosive" and contained nothing in (Chairman Wiley sees the issue as raising Policy for not consulting with the com- the way of options that had not been serious First Amendment problems.) mission in the field of cable television. discussed before the commission. (Mrs. Robert Choate, chairman of the Coun- He noted that OTP has headed a cabinet Roberts agrees. "Anderson's piece is more cil on Children, Media and Merchandis- level committee that studied cable and exciting than mine," she told BROADCAST- ing, submitted a statement sharply criti- rendered a report and is now preparing ING.) He also said that other staffers with cal of the commission's failure to com- to submit legislation to implement it- responsibility in the children's programing plete work on the project begun four "and not one member of the commission area had not yet had an opportunity to years ago with the acceptance of a peti-

Broadcasting Apr 1 1974 15 LAUGH ALL YOU WANT. BUT THIS Guy's A TEACHER.

1/2

O 197243 Filmation Associates - William H. Cosby, Jr. Funny, he doesn't look like one. of childhood years in Depression -era But that's the point. Philadelphia. Fat Albert is a very human hero to many And so the kids love it. millions of fans every Saturday. In a medium where kids can vote And they empathize with him by simply turning a dial, Fat Albert is one as he struggles with the value conflicts and of the most popular children's programs peer -group problems that confront in all television. kids today. Kids What does a kid do about a show -off? But Fat Albert and the Cosby A braggart? The kid who lies to impress is important, not only for itself, but you? The big kid who seems to make for its place in the larger framework of a career out of exploiting little kids? CBS Television Network programming experiments for children. Then there are the problems kids have It takes its place among the widely with themselves. acclaimed "In the News," "The CBS Frustration. Getting attention. Children's Film Festival," "What's It All Understanding and accepting differences About ?," "The CBS Festival of Lively between people. Playing hookey. Arts for Young People," and the daily Creativity. Personal courage, or the "Captain Kangaroo" program throughout lack of it. the year. To a kid, these are not abstractions. These programs have a common They are serious daily challenges. purpose: to expand the child's understand- And Fat Albert, the unlikely hero, ing of self and the world, through the provides the example for working them out. imaginative, unorthodox use of television. Do the messages get across? Kid TV has the unequaled potential A recent study, involving five episodes for combining education with genuine of the show, found that nine out of entertainment: in short, for making ten (89.3 %, to be exact) of the 711 learning fun. children interviewed received one Which is why Fat Albert delivers its or more pro-social messages from the message so effectively. episode they viewed.* It makes wonderful sense to kids- The program themes deal with the not to mention parents and other teachers. intangibles of ethics and values, *If you would like a copy of the study. please send your influencing feelings, behavior and value request to: Office of Social Research, CBS/Broadcast Group, 51 West 52 Street, New York, N.Y. 10019 judgment. This is attitude information. It's very different, of course, from the kind of factual, elementary school information with Fat Albert and the Cosby Kids is on every which educational children's programming Saturday at 12:30 PM,EDT on the has largely concerned itself up to now. CBS Television Network.You and people you know in the Fat Albert, then, is an extraordinary neighborhood of six to experiment in television education, twelve find lot in it. created under the direct, detailed will a supervision of a panel of noted scholars and educators. COSS It is also very funny. Thanks, mostly, to Bill Cosby. For Fat Albert, Weird Harold and the rest have come hilariously to life out of his comic imagination and the wry memory ping host selling and cutting back to nine and a half minutes per hour the amount News Analysis of commercial time allowed on any chil- dren's programing. It also contains strong exhortations to stations to provide more Wiley pledge more diversified programing on Saturday morn- ings, and to provide more children's pro- a reminder of graming throughout the week; but it contains no proposed rules on pro- the old order graming. In other matters, Senator Robert Grif- than a call fin (R- Mich.) expressed concern about negotiated agreements between stations for a new one and citizen groups threatening to file peti- tions to deny their license renewal appli- Commission actions in past in areas fact that cited by new FCC chairman at NAB cations. "Are you aware of the show that the day was already over licensees are negotiating away public re- sponsibilities to provide balanced pro- ?" He he was "Ladies and gentlemen, the day is over graming to individuals said bill- when he of the practice when you can engage in fraudulent "shocked" heard an- common one for several years. ing practices, rigged contests, hoax -a to the Chairman Wiley said the commission nouncements, misrepresentations commission, unauthorized transfers of was walking "a tightrope" in the area, number of "trying to encourage dialogues" between ownership or control and a stations and groups to improve service other very shoddy actions and expect to while at the same time making sure li- retain -without jeopardy-your license censees do not "abrogate their responsi- to operate:" -FCC Chairman Richard E. bilities." He said the commission "will Wiley, before National Association of not countenance turning over public in- Broadcasters, in Houston. terest to private interests." The declaration was intended to help For his part, Senator Pastore thought sound the keynote for Chairman Wiley's it made sense for community groups to let new administration. He would continue stations know their views "If you didn't his effort to eliminate what he considered have pressures, you wouldn't have blacks wasteful and unnecessarily burdensome on TV," he said. rules; but he would impose stiff penalties However, Senator Baker brought up a on those "few irresponsible broadcasters Dr. McIntire case he thought involved "an abrogation who simply cannot conform to a decent of licensee responsibility" -the agree- code of professional conduct." He tion from Action for Children's Televi- ment between xrrv(Tv) Los Angeles and promised a "crackdown." sion. "If one reviews Chairman Wiley's a number of local groups under which the The passion with which Chairman statements ... the outlook seems to be for station committed itself not to broadcast Wiley addressed the issue made it appear another year of waiting for a very soft a number of specific programs the groups to some as though the commission had decision to come down, he said. "With considered unsatisfactory for children somehow been remiss in the past in deal- luck, children will be considered ready (BROADCASTING, Oct. 8, 1973). ing with fraud. In order to be over, the for adult commercial restraints. Only if Chairman Wiley declined comment; the day during which broadcasters got away you light a fire under them will the FCC agreement has not yet received commis- with "unsavory" practices had to have move to really protect children." sion approval. had a beginning and a middle. But Chair- Mr. Choate's suggestion was to bridge The two -day hearing did not go badly man Wiley says the remark should not be the division between the responsibilities for the new chairman, all told. The sen- read as suggesting the commission has and duties of the FCC and the Federal ators seemed to respect the fact that he done nothing in the past. "I feel a spe- Trade Commission in the area of ad- was new in the job and was hobbled by cial commitment in this area," he said. vertising directed at children. Let the an undermanned commission; on the "I have always felt strongly on this." commission delegate to the FTC for two other hand, there seemed little in the And he said he has ideas for providing years the responsibility for all children's commission's review that elicited praise. the commission with additional weapons commercial activity-including the num- In one exchange, Senator Pastore man- to fight against fraud. One possibility is ber, frequency and repetition of commer- aged at once to ignore the fact that the a rule dealing with phony contests. cials, he said. commission plans a series of regional The fact is, the commission has not Senator Pastore suggested a more di- meetings to solicit opinions from the pub- been entirely sympathetic in recent years rect route. "It strikes me that from time lic, while at the same time urging that to the kind of broadcaster with whom to time you can sit down informally with it do just that: "You don't find out what's Mr. Wiley dealt in that portion of the the networks and discuss their respon- going on [by staying closeted] in Wash- speech. Commission records indicate that sibilities," he said to Chairman Wiley. ington," the senator said, suggesting that in the two years Mr. Wiley has been a "We've done that in my office, with the getting out in the country would serve been a member of the commission, it three network presidents." He was not a great purpose. "You'd come back with voted in 11 hearing cases in which 14 talking about "twisting anybody's arm," a sense of what the people feel at the licenses were at stake as a result of he said. "But as parents, tell them what grass roots. Go back there once in a allegations of the kind of conduct Chair- their responsibilities are. If you don't, while. People would like to be heard." man Wiley deplored. Five license re- Pastore will." (The commission will begin such a swing newal applications Were denied. Five Senators Pastore, Baker and Cook all with a two -day meeting in Atlanta in other stations were given sanctions that appeared concerned about the advertising mid -May. Chairman Wiley will attend.) were less than fatal -fines or short -term directed at children. And they indicated At that point, the commission was renewals. Two emerged with full, un- they would like to hear from the FTC asked to step down to permit Dr. McIntire qualified renewals. (In addition, two on the subject. "There is some way to and his associates to testify before the stations simply gave up-one dismissing make sure that advertising is not deceit- morning session ended. And for about an its application rather than go through ful, and doesn't take advantage of the hour, the commissioners heard them- a hearing, another accepting an adminis- child," Senator Baker said. selves and their works -the fairness doc- trative law judge's initial decision to re- The Roberts report recommends elimi- trine, in this case -denounced as vio- voke its license.) nating ads directed at preschoolers, ban- lators of the First Amendment. In the cases in which death penalties

Broadcasting Apr 1 1974 18 were imposed, the commissioners who from the Watergate Special Prosecution voted were unanimous in the judgment. Justice says suit Force, who investigated the allegation, But if Mr. Wiley had had his way, the and found no basis for it -at least not commission would have taken away a against networks yet. couple of more licenses in the last two However, the department was suffi- years. is entirely proper ciently concerned about appearances Whether the commission can improve that it kept a White House aide informed its and delayed the filing of the that is the word -on the record of Department submits affidavit of plans -if then House Di- the last two years remains to be seen. from Watergate attorney to refute suits to enable -White Herbert G. The commission under Chairman Burch claim action was politically motivated rector of Communications Klein to assure the networks that the was not reluctant to designate cases for The Department of Justice contends the cases were not politically motivated. The hearing on character qualification issues. arguments by three major networks that only outside influences mentioned in con- Staffers say recommendations for such the antitrust suits it filed against them nection with the department's decision to hearings were almost invariably accepted. were politically motivated (BROADCAST- file the suits were representatives of the the staff approaches its task with (But ING, Dec. 31, 1973) are not only irrele- motion -picture industry, including Jack generally does considerable caution; it vant but wrong in fact. And to support Valenti, president of the Motion Pic- a hearing unless it not present case for the second assertion it cited an attorney ture Association of America, who were feels quite certain it has the goods on the licensee. And there are not many such cases-eight renewal or revocation hearings were designated in fiscal year 1972, nine in fiscal year 1973.) And Chairman Wiley makes it clear he is not committed to the denial of The Easiest WayTo Keep Up every renewal that finds its way into a hearing. "I'm a lawyer," he says, "I'll With Insurance News listen to the evidence." There was, for in- stance, the case involving wcvi(AM) Connellsville, Pa., charged, among other things, with fraudulent billing and pro- graming for the private interests of the ORY licensee. It was the first such case to reach the commission after Mr. Wiley became chairman on March 8. The hear- ing examiner recommended a one -year renewal and the Broadcast. Bureau did not object. The result was a 4 -to -0 vote to grant the short-term renewal to the station. Then there was the decision last Sep- tember, in which the commission voted 4 -to -2 to renew the license of wPDQ(AM) Jacksonville. The station had been ac- cused of a string of violations Chair- man Wiley has denounced -unauthorized transfer of control, misleading contests, announcements, among them. But, the staff concedes now, the case was not a strong one. (Former Commissioners Nicholas Johnson and H. Rex Lee, the is Farm's -page newsletter for newsmen. dissenters, thought otherwise, however.) ADVISORY State one Of course, the chairman sets the tone It's designed to keep you alerted to important developments of the commission. And presumably the in the personal insurance field without wasting your time. staff is aware of Mr. Wiley's intention to "crack down" on operators who do not ADVISORY packs its information into lean sentences and conform to a reasonable standard of pro- one-graph stories. You can read the whole thing in 30 seconds. fessionalism, and will turn to the job of We publish ADVISORY only when there's news. If things are bringing rules violators to book with re- newed zest. quiet, we are too. Experience indicates, however, that the Every newsman who has a copy of our No-Fault Press commission is not likely to be known for receives ADVISORY automatically. The manual the number of scalps that hang from its Reference Manual belt. Even counting the hundreds of sta- is a 300 -page loose-leaf encyclopedia on no-fault auto insurance tions on which the commission over the which is updated whenever developments warrant. years has imposed fines and short-term renewals without hearings, the number of To receive the manual and ADVISORY (or to get ADVISORY stations caught in the regulatory net is without the manual), write to: small compared to the total licensee pop- ulation. But Mr. Wiley said he is con- cerned about those "few" broadcasters Robert Sasser who refuse to behave. As to them, they State Farm Insurance have had reason to know for some time Companies that the day in which they could com- mit fraud with impunity was over long One State Farm Plaza ago. If they had forgotten the dangers, Bloomington, Illinois 61701 Chairman Wiley's speech probably re- minded them.

Broadcasting Apr 1 1974 19 said to have complained of injuries al- Department personnel involved in the de- filing. Mr. Kleindienst approved the fil- legedly done their industry by some of cision to file the suits, as well as some ings with the proviso the networks be the network practices. outside witnesses. given an opportunity to negotiate con- The department's response to the net- "None of this evidence," he said, "sup- sent decrees. The networks, informed on work arguments and the background to ports the claim that these suits were filed April 10 of the department's intention to the filing of the suits were contained in for the purpose of influencing network file, rejected the settlement offered, and a motion the department filed with the news reports or as a result of campaign the court fight was on. U.S. District Court in Los Angeles, to- contributions by parties having direct or The visits of the motion picture repre- gether with supporting affidavits. The indirect interest in these suits or for sentatives to the antitrust division offices motion asked the court to reject the any other improper motive or purpose." were mentioned in Judge McLaren's affi- networks' arguments concerning motives He also said that the investigation is davit. "From time to time during the as well as their request for documents not yet complete. But, he added, the years 1969 -71," Judge McLaren said, he and for depositions from former White evidence thus far examined "indicates received visits and telephone calls from House aides. that these suits originated with the staff Louis Nizer and Whitney North Sey- The department sued ABC, CBS and of the antitrust division through normal mour, attorneys for motion picture pro- NBC on April 14, 1972, charging them processes and were motivated by proper, ducers, Mr. Valenti and others associated with using their control of access to antitrust considerations." He said he with that industry whose names Judge air time to monopolize prime -time tele- would inform the court in the event he McLaren could not recall. Their purpose, vision entertainment programing. The subsequently uncovers evidence of im- he said, was to complain `of the injuries suits seek to bar the networks from carry- proper motivation. being done to their firms by the alleged ing network -produced entertainment One of the former heads of the division network practices of NBC, CBS and films, including feature films. It said the who filed an affidavit is Richard W. Mc- ABC, and urging that the department file suits were the result of studies begun in Laren, now a U.S. district judge for the suit against such unlawful conduct." But the 1950's. But the networks, in plead- northern district of Illinois. He was as- at no time, Judge McLaren said, "was ings filed in December, charged that the sistant attorney general in charge of anti- there any mention or suggestion relating suits were part of a calculated effort by trust from Feb. 1, 1969, until Feb. 2, to direct or indirect political contribu- the administration to intimidate them and 1972. The other former chief is Walter tions." violate their First Amendment rights. B. Comegys, who was acting head at the CBS, which filed the sharpest retort, said time the suits were filed and who is now the administration was attempting to "in- practicing law in Boston. Both said the hibit criticism of the President of the suits were in preparation for a long time An eager Eger United States and his appointees." CBS and were filed for legitimate antitrust and ABC also said the suit violates the reasons. makes it to first First Amendment by attempting to re- Judge McLaren's affidavit, however, strain them from producing motion -pic- indicates the department moved with as Pastore ture films and television programs. some caution toward the confrontation The Justice Department said the ques- with the networks. Judge McLaren said chalks up OTP's tion of motive is irrelevant. "The pub- he finally recommended the suits be filed lic," it said, "has a right to the benefits in a memorandum to then -Attorney Gen- batting average of competition and its right cannot be eral John Mitchell on Feb. 8, 1971. (The defeated by questioning the motives of suits were among the matters pending in Whitehead's leadership of agency those charged with protecting the public." his division when he became its head.) comes up for criticism as nomination It also said that ABC and CBS are Mr. Mitchell and his special assistant, hearing becomes forum for look at in effect making the "frivolous" argument Richard A. Moore, former head of xrrv- OTP functioning, future directions that they are immune from the antitrust (Tv) Los Angeles who was later to be- laws by virtue of the First Amendment come a presidential assistant, discussed After waiting eight months for the privi- because they are engaged in broadcasting. the suits with Mr. McLaren during that lege, John Eger last week breezed through The department, in urging the rejection spring and summer. It was not until Sept. a 20-minute hearing on his nomination to of that contention, noted that the Su- 30, 1971, that Mr. Mitchell finally signed be deputy director of the White House preme Court has ruled that businesses the suits. However, the filing of the suits Office of Telecommunications Policy. Mr. such as newspaper publishers are en- "was held in abeyance, pursuant to the Eger, who most recently served as legal gaged in business for profit as are those attorney general's direction," to enable assistant to former FCC Chairman Dean who make steel and, like them, are cov- Mr. Klein to contact the chief executives Burch, was appointed by the President ered by the Sherman Act. of the networks to inform them that the Aug. 3, 1973. The department said the requests by cases "were not politically motivated and The Eger nomination was, in the end, ABC and CBS to obtain depositions from did not involve the news function," ac- an ounce or two of the pound of flesh such former White House aides as Jeb cording to Judge Mc Laren's affidavit. Senator John O. Pastore (D -R.I.) and Magruder, H. R. Haldeman, John Ehr- Mr. McLaren on Oct. 8, 1971, sent a his Communications Subcommittee have lichman and Charles Colson, and to copy of a proposed press release on the been intent on extracting from OTP's obtain a variety of documents in connec- networks case to Mr. Moore, by then current director, Clay T. Whitehead. tion with the case should also be denied a presidential assistant, "for his informa- Senator Pastore charged that OTP, as irrelevant. The requests, it said, show tion and comments." And in January under Mr. Whitehead's direction, has that their purpose "is to inject into these 1972, Mr. Moore informed Mr. McLaren confirmed the fears of the agency's ear- cases the issue of [the department's] pur- that Mr. Klein had "had discussions of liest critics, namely that the office has ported improper motive or motives in some nature in the early part of that "encouraged improper political encroach- bringing these cases." month" with executives of the networks. ment." Senator Pastore said that OTP But the department does not rely on Mr. McLaren passed this along to Mr. had failed in its efforts to devise an over- that argument alone. The motion is ac- Mitchell but did not discuss the matter all telecommunications policy for the na- companied by affidavits from the Water- further with him before leaving the de- tion, and that its work with respect to the gate special prosecutor's office attorney partment on Feb. 2, 1972. future of cable television, has been "piece- Hamilton P. Fox III, as well as two heads The final decision to proceed with the meal." of the antitrust division. suits was made by Mr. Comegys and Rich- "Nothing I've said is critical of you," Mr. Fox, whose affidavit constituted ard Kleindienst, in his role as acting the subcommittee chairman assured a the first public disclosure that the spe- attorney general. After Mr. Mitchell buoyant John Eger. "It was critical of cial prosecutor's office was checking into left the department on March 1, Mr. the procedures of the past that have led the government's motives in filing the Comegys related in his affidavit, he to the impasse." suit against the networks, said he has re- brought the matter of the suits to Mr. Senator Pastore said that Mr. Eger's viewed "relevant" Justice Department Kleindienst's attention and expressed nomination had been held up for so long documents and has interviewed Justice concern about any further delay in their "because we are today considering a

Broadcasting Apr 1 1974 20 deputy to a head of a department who cision among other factors - most clause" which stipulates that fees for has already indicated that he is going to groups who will be affected by the bill future signals cable -TV operations may retire." It's been reported that hearings are saying they have little chance of carry come under the original, compul- on Mr. Eger's appointment did not move amending it at the subcommittee level. sory license the cable systems must have. forward until the White House assured "We just don't have the votes," one Na- The NAB would like fees for future the subcommittee that Mr. Eger would tional Association of Broadcasters staffer signals bargained for separately. Last, not be named to replace Clay Whitehead said last week. the association wants a provision creat- in the future. The NAB would like to see three sec- ing a performers' copyright deleted. The Despite Senator Pastore's criticism of tions of the bill modified or deleted. performers' copyright would require the agency and its leadership, the chair- First, the association wants the schedule a broadcaster to pay 2% of his net man says he is all for keeping the agency. of fees cable -TV operators will be pay- receipts to artists and record companies Commenting on a Senate proposal from ing copyright owners left to binding ar- for the recorded music they may use. Connecticut Senators Lowell Weicker (R) bitration, rather than the set schedule "There is no compromise on this provi- and Abraham Ribicoff (D) to dissolve of fees the bill now prescribes. Compul- sion," the NAB spokesman said. "Per- OTP and move its functions under the sory arbitration, an NAB spokesman said, forming on and manufacturing records FCC, Senator Pastore said "I will be op- would "make sure the fees are competi- are not creative acts and these people are posed to the abolition of this agency." He tive with fees broadcasters are currently well compensated by the sales of records stated that the subcommittee had been in paying." Second, the association wants broadcast exposure brings." the "vanguard" of efforts to structure revisions in the so- called "graveyard But, if the NAB is going to fight for such a White House office that could "give the President intimate advice at short range on these vexing problems that he himself is too busy to analyze and re- solve. Nothing should be done to diminish the integrity and importance of this of- fice. And that accounts pretty much for some of the frustration on the part of this subcommittee," he explained. "We want to do everthing we possibly can, because these problems have to be resolved, but we are getting everything done [by OTP] Prove to yourself piecemeal." And, in speaking of subcommittee ac- broadcasters tion, Senator Pastore stated publicly that what other the subcommittee was holding as hostage the two FCC nominations currently pend- already know. ing before it because "this Congress ought to know just what the full composition [of the FCC] is going to be before we begin to act on any one of the them." (At another hearing later in the week, the senator amplified that position [see page 15].) Senator Howard Baker (R- Tenn.), the ranking minority member on the sub- committee, protested that hold -up during the Eger hearings. "I fully understand the difficulties involved in dealing with a sit- uation where we do not have a Presi- dential appointment to the FCC and we don't know who Mr. Whitehead's suc- cessor will be. But we have a job to do here [acting on the Eger appointment] and job is to take the facts as we that aré 'using ape cä" rt:gë find them and to deal with them," he said. Huhdréds of roádcástëi's l7 equipment daily and find it delivers outstanding performance ... such as the compact SP Series reproducer and the Slumbering copyright unit RP Series master recorder /reproducer shown here. And this experience has brought our attention to an set to awaken next week interesting fact. Our tape cartridge equipment does an McClellan subcommittee will mark up excellent job of selling itself. So, the problem was how to bill April 9 -10; observers see get the equipment into your studios where you could test it little chance for last- minute changes fully under actual broadcast conditions. The answer is our Dates for the long -delayed mark -up of 30 day guarantee of satisfaction. Just issue an order copyright- revision legislation were an- and we'll send the equipment you want. If for any reason nounced last week, heralding the first it fails to perform up to your expectations, send it back legislative step on copyright since last within 30 days and you don't owe us a cent. It's a sure, month's Supreme Court decision reliev- painless, no -risk way to prove to yourself what other ing cable -TV operators from the liability broadcasters already know ... ITC tape cartridge equipment for imported distant signals (BROADCAST- is the answer to a broadcaster's prayers. To put things in ING, -up March 11). Copyright mark by motion, call us collect at 309 -828 -1381. Senator John L. McClellan's (D -Ark.) Copyright Subcommittee will take place April 9 and 10 in Washington. If1TERf1ATIOf1AL TAPETROflICS CORPORRTIOf1 But, since the bill has been under con- sideration for so long- bottled up in the 1 2425 South Main Street Bloomington, Illinois 61701 Senate subcommittee for almost four in Canada by McCurdy Radio Industries Ltd., Toronto years awaiting the Supreme Court de- Marketed exclusively FALLS PUBLIC LIBRAR' Broadcasting Apr 1 1974 SIOUX 21 Siou''. FALLS, S. DAK. these changes, the effort will probably (AM) and KSFX(FM) San Francisco; $3.5 million (see story, this page). not come until full Judiciary Committee KABC(AM) and KLOS(FM) Los Angeles; KFML -FM Denver: Sold by Joseph Mc- mark -up, sometime in the future. The wxrz(AM) and WRIF(FM) Detroit; KXYZ- Goey to Jefferson -Pilot Broadcasting Co. subcommittee has been haggling over (AM) and KAUM(FM) Houston. for $450,000. Mr. McGoey retains KFML - copyright- revision for such a long period The purchase would restore Taft to (AM) Denver. Charlotte, N.C. -based Jef- that a consensus has been reached and it ownership of five AM and five FM sta- would ferson -Pilot seeks KFML-FM to comple- be difficult to get members to tions. Taft now owns and operates WTVN- ment Denver AM- xIMN -it purchased change their minds at this late date, the AM-FM-TV WDAF- AM Columbus, Ohio; -FM- from Pacific & Southern Broadcasting thinking goes. "But the full committee, TV Kansas City, Mo.; WGR -AM -TV and that's another matter," Co. earlier this year (BROADCASTING, Jan. the NAB staffer WGRQ(FM) Buffalo, N.Y.; WKRC -AM -TV 14). &S said. Other P stations now under Jeffer- and WKRQ(FM) Cincinnatti; WBRO -TV son- Pilot's wing are WQXI(AM) Atlanta Birmingham, Ala., and WTAF -TV Phila- and wQxI -FM Smyrna, both Georgia. It delphia. also owns WBT- AM- FM- WBTV(Tv) Char- Taft in, ABC out Reports had circulated for some time lotte, N.C., WBIG(AM) Greensboro, N.C., that ABC was negotiating for the sa'e and wwBT(TV) Richmond, Va. Charles of Pittsburgh radio of the Pittsburgh stations. Officials con- Crutchfield heads firm, subsidiary of Pilot firmed weeks ago they Network plans to sell AM -FM several had been Life Insurance Co., Charlotte. KFML -FM holdings for $3.5 million, "listening" to prospective buyers (BROAD- is on 98.5 mhz with 10 kw and antenna says it is shopping CASTING, March 4). An ABC spokesman 720 feet above average terrain. Broker: around week for replacement properties said last the company has discussed R. C. Crisler & Co. the purchase of other radio stations with many owners over the past few months, KOFM(FM) Oklahoma City: Sold by ABC Inc. has agreed in principle to sell Loyd Benefield and others to Robert D. KQV(AM)-WDVE(FM) Pittsburgh to Taft but has come to no decision. He declined to identify the stations. Freeman, Lowell Denniston and Frank Broadcasting Co. for $3.5 million in cash. Carney for $450,000. Buyers own KEYN- In announcing the proposed transac- AM-FM Wichita, Kan., and KCSJ(AM) tion last week, Harold L. Neal Jr., presi- Changing Hands Pueblo, Colo., and hold CP for KBJQ- dent of ABC Radio, said ABC has a long (FM) Pueblo. Mr. Freeman heads broad- range commitment to the future of radio Announced cast operations. Mr. Denniston operates and intends to maintain and upgrade its The following broadcast station sales were Kansas supermarket chain. Mr. Carney is full complement of owned radio stations reported last week, subject to FCC ap- president of Pizza Huts Inc., nationwide by acquiring replacements for the outlets proval: restaurant chain. KOFM is on 104.1 mhz it is relinquishing. with 100 kw and antenna 1,425 feet The sale of the Pittsburgh stations is WHTN -Tv Huntington, W. Va.: Sold by Reeves Telecom Corp. to Gateway above average terrain. Broker: Sovran subject to the execution of a definitive Com- Associates, Dallas. agreement and the approval of the FCC. munications Corp. for $8 million (see Other ABC -owned radio stations are: story, this page). WEEW(AM) Washington, N.C.: Sold wABC(AM) and WPLJ(FM) New York; KQV(AM)-WDVE(FM) Pittsburgh: Sold by Roy D. Wooster Sr. and Jr. and wLS(AM) and WDAI(FM) Chicago; KGO- by ABC to Taft Broadcasting Co. for Margaret Wooster to Charles D. Carawan for $150,000. Messrs. and Mrs. Wooster retain WRON(AM) Ronceverte, W. Va. and WHAT(AM ) Hopewell, Va. Mr. Carawan is sales manager of WYNG(AM) Golds- boro, N.C. WEEW is daytimer on 1320 AMERICA'S OUTSTANDING MEDIA BROKERS A COAST TO COAST NETWORK khz with 500 w. Broker: Blackburn & Co. Approved The following transfer of station owner- Buying or selling ship has been approved by the FCC (for other FCC activities see page 43): KTvw(Tv) (ch. 13) Tacoma, Wash.: a station Sold by Blaidon Mutual Investors Corp. to Christian Broadcasting Network Inc. for $5,167,025. M. G. (Pat) Robertson is no one-man show. heads Portsmouth, Va. -based CBN, li- censee of wxal(FM) Norfolk and WYAH- Tv Portsmouth, both Virginia; wxNE(TV) Boston; KDTV(TV) Dallas, and following Either way, you need Blackburn's nationwide team of FM's: WEIV Ithaca, watt' Wethersfield, WMLV South Bristol, wont DeRuyter experts on appraisals and market analysis to produce township and Wsiv Cherry Valley town- serious prospects and to direct negotiations equitably; to ship, all New York. KTVw, independent, operates with 31.6 kw visual, 46.6 kw arrange any necessary financing; to protect confidenti- aural and antenna 800 feet above average ality. Buying. Or selling. Both require a company like terrain. ours, with a long, successful performance record. Reeves sells last TV Purchase of WHTN -TV brings Gateway's portfolio up to four In a transaction signalling the exit of COMPANY,INC. Reeves Telecom Corp. from television BLACKBURN. broadcasting business, the company has FINANCING APPRAISALS RADIO TV CAN NEWSPAPER BROKERS NEGOTIATIONS agreed to sell its only TV station, WHTN - Tv Huntington, W. Va., to Gateway Com- WASHINGTON. D.C. CHICAGO 601101 ATLANTA 30361 EVERLV HILLS 60212 munications Blvd. Corp. for $8 million. Sale, 20005 333 N. Michigan Ave 400 Colony Square 9465 Wilshire subject to FCC approval, 1725 K SIr..I. N W 13121 345.6460 Suite 510 (213) 274.6151 would bring Gateway its fourth TV station. 12021 331.9270 (404) 592 -4655 74 -15J Gateway was formed last year to ac-

Broadcasting Apr 1 1974 22 quire the remaining television interests casting into the FM band and increasing United Church of Christ. It asks the of Triangle Publications Inc. It is con- signal penetration into the southern tier commission to institute a rulemaking de- trolled by members of the Malcolm Borg of Westchester (the county in which signed to add up to 62 VHF channels to family, publishers of the Bergen (N.J.) Briarcliff Manor is located). There is its television table of assignments. Evening Record, and is headed by advanced in support of this scheme no To increase the availability of public George A. Koehler. Mr. Koehler is the justification which reaches the interest television, the petition says, the commis- former director of Triangle Publications' of the local community...." The com- sion should reserve a new noncommercial broadcast division, liquidated last year mittee asked the commission to hold a VHF channel in each community where when Triangle sold its last three televi- hearing on the WRNW transfer applica- a new V can be added, and where there is sion properties to Gateway and its re- tion. no noncommercial VHF reservation. It maining radio interests to several indi- also said that in the comparative hearing vidual buyers. The three TV stations are for every newly created TV license, the WTAJ -TV Altoona and WLYH -TV Lan- OTP's drop -in plan commission should consider local owner- caster- Lebanon, both Pennsylvania, and ship and management by minorities as WBNG -TV Binghamton, N.Y. finds a fan in "a factor of primary significance" when Reeves, a publicly owned corporation Parker and friends there are already two or more TV sta- based in Charleston, S.C., is headed by tions in the community, when the minority Hazard E. Reeves (board chairman) and Office of Communication, four experts group does not own or manage the ex- J. Drayton Hastie (president). In addi- say 62 added channels should be set isting stations and when the group com- tion to WHTN -TV, it owns four radio sta- aside for noncommercials, minorities prises a substantial portion of the corn - tions - WKEE -AM -FM Huntington and munity's population. WITH -AM -FM Baltimore. The company's The Office of Communication of the "There is now good reason to believe plans for its radio properties were not United Church of Christ and four com- that a number of new VHF channels disclosed. munications experts last week told the can be created in the major markets with- WHTN -TV (ch. 13), an ABC affiliate, FCC it should implement the Office of out retarding the growth of UHF or operates with 316 kw visual, 20 kw aural Telecommunications Policy's VHF drop - causing significant interference with ex- and an antenna 1,000 feet above average in proposal to foster the commission's isting stations," the petition asserts. terrain. Broker in the transaction was goals of program diversity and increased The petition points out that no non- Avpro Inc., New York. public access to divergent viewpoints. commercial station is on the air in more The petition was filed by Geoffrey than 25 of the top 100 markets, and in Cowan, director of the communications the 38 markets that do have a noncom- law program at the University of Cali- mercial outlet, the only public channel is WRNW sale draws fire fornia at Los Angeles (son of ex -CBS -TV on UHF. Noncommercial programing on from local citizens President Louis Cowan); UCLA com- UHF does not provide an effective sub- munications law professor Monroe Price; stitute, the petition asserts, because Opposition to Sonderling purchase UCLA law student Charles Channel, and "UHF suffers from the disadvantages of arises from planned format change Walter Baer, communications consultant viewers' tuning habits and the absence for the Rand Corp., in addition to the of 'click [decent) tuning.' " Sonderling Broadcasting Corp. has asked the FCC to clear the way for its acqui- sition of WRNW(FM) Briarcliff Manor, N.Y., over the objections of a local citi- eimm....mmoN zen group. Lake Champlain Broadcasting Corp., WRNW'S licensee, late last year agreed to sell the station to group broadcaster SOUTHWEST Sonderling for $525,000 (BROADCASTING, Nov. 19, 1973). But subsequently a group called the Citizens Committee to Save WRNW, along with Frederick Pike, EXCLUSIVE president of the committee, and Thomas Dietz, treasurer, filed a petition to deny the application, charging Sonderling pro- $375,000 posed to change its rock format to the detriment of area residents. FM Permit included. Daytime AM In its opposition to the committee's Construction petition Sonderling pointed out that in growth area. Steadily increased billings. WRNW is the only station assigned to Briarcliff Manor, and "it is difficult to Community acceptance with favorable climate. conclude that the public interest can only be served by programing WRNW CONTACT: DAN HAYSLETT in our Dallas office. progressive rock 100% of the time" since two nearby New York stations, wxto- L (FM) and WNEW(FM), also provide Briarcliff Manor with rock programing. It added Lake Champlain has been un- / able to sell advertising with the present INC. format. The only change proposed, Sonderling America's most dynamic and experienced media brokers. said, is to simulcast Sonderling's black - oriented wwRL(AM) New York 50% of WASHINGTON, D.C.: 1730 K Street, N.W., 20006 (202) 393 -3456 the time, retaining rock programing for the benefit of Briarcliff Manor students CHICAGO: 1429 Tribune Tower 60611 (312) 337 -2754 during nonschool hours. DALLAS: 1511 Bryan Street, 75201 (214) 748 -0345 In response, the citizen committee contended that Sonderling "intends to SAN FRANCISCO: 111 Sutter Street, 94104 (415) 392 -5671 broaden its with signal base originating Brokers of Radio, TV, Newspaper & CATV Properties wwRL(AM) in New York City, a station catering to a black population, by simul-

Broadcasting Apr 1 1974 23 renewal process are "unreasonable." They break -up of newspaper- broadcast corn - say that, as defined, listeners and viewers bines controlling a substantial portion of Renewal threat do not qualify as consumers, because their local advertising markets. there is no "consideration" involved. It The department wrote letters to wtcY- stays in House would have to be something in very AM-FM Oklahoma City (affiliated with bad taste for the agency to jump in, one the Daily Oklahoman & Times), KETv- version of bill staffer said. "And if it's that egregious, (Tv) Omaha (the Omaha Herald) and why not let it ?" he added. wtsw- AM -FM -TV Topeka, Kan. (the To- for consumer agency Opponents of the bill argue that the peka Capital- Journal), asking for data on But committee spokesmen reject claim creation of the agency will produce dual advertising revenues and circulation of of real danger to broadcasters; prosecutors -the agency charged with the media involved. measure's opponents also fear regulating and the CPA -as well as a WCCO- AM-FM -TV Minneapolis received dual prosecution, double jeopardy, double jeopardy situation. a similar letter before Justice filed a pe- undermining federal agencies' role Congressman Clarence Brown (R- tition with the FCC seeking denial of Ohio), a member of the Government their license- renewal applications. Those dvfth Minne- Legislation to establish a federal agency Operations Committee and a critic of the stations are affiliated. the as an advocate of the consumer bill (through he voted for it at both the apolis Star and Tribune and the St. Paul to serve Dispatch was passed out of a House committee subcommittee and full committee levels) and Pioneer Press. Earlier, Jus- last week for consideration by the full says the legislation "puts consumer in- tice filed oppositions to the renewals of House. The Government Operations terests at odds with the public interest," newspaper- connected stations in Mil- waukee, St. Louis and Des Moines, Committee, in a 36 -to -1 vote, ratified the the basis on which the regulatory agen- Iowa. Consumer Protection Agency bill that cies are mandated to act. As he sees it, The letters note that the department would give the proposed office authority the CPA would be allowed to "frustrate is interested in the renewals of news- to argue in regulatory agency proceed- agencies functioning in highly specialized paper- related stations but has not yet ings, appeal the outcome of those pro- areas." Representative Brown said that made a decision on whether it will file ceedings and require agencies to supply he voted for the bill because he agrees additional petitions against such sta- the office with any material the regula- "in principle" with the idea of a CPA. tions. It said it wants the information being requested in its tory agency gathers at the CPA's request. Though the of this legisla- connection with supporters ongoing market -by-market analysis. tion argue that the agency is Though there was bitter condemnation provided The stations, whose renewals are due would be with little more authority than is the of the scope of authority that June 1, were asked to submit the re- agency the normal citizen (i.e. a citizen may argue granted the -especially from que$ted 1. his case in a regulatory litigation and material by April Deadline GOP side of the committee -the vote for petitions to deny the renewals in- are appeal that decision or can file amicus was nearly unanimous. Observers say- volved is May 1. ing that the Consumer Protection Agen- curiae briefs with the court), Mr. Brown cy, an idea that has been kicked around believes that, as written, the bill affords Capitol Hill for a number of years, will a "dual prosecutorial" situation. "Before be passed this year and that the momen- the commission," he said, "in any litiga- tum is so strong that few congressmen tion it would be the licensee versus the CPB says demands will vote against it for fear of alienating FCC versus the Consumer Protection the electorate. Agency, with the federal government for ascertainment As presently proposed, the CPA will financing both efforts against him." should be be allowed to enter into regulatory pro- Critics of the bill would like to see the heavier ceedings to advocate the position of the CPA's right to appeal curtailed. "Imagine for noncommercials consumer, as the CPA sees it. And, in if the agency charged a licensee with order to argue the consumers' case, the something and then found him innocent Comments filed at FCC point out bill states, CPA may request any infor- of the charge," Mr. Brown said. "If the special status accorded such stations, mation, reports, etc. the regulatory CPA can appeal that decision, then the assert that standards of service agency is legiily allowed to gather from licensee would have to depend on the should be higher than those the regulated industry. The consumer FCC for his defense, the people who first expected of commercial stations office may appeal the decision of any prosecuted him." regulatory body to the U.S. Court of Government Operations staffers though The Corporation for Public Broadcasting Appeals in Washington, whether it takes call the "dual prosecutorial" charge a has taken a route opposite from that of part in the initial proceeding or not. The "red herring." "The CPA will have no several of its noncommercial counterparts CPA may also petition an agency to be- say in the agency's decision," one said, in the debate over whether the FCC gin or reconsider a proceeding and, if "they'll just be arguing a point of view, should require of public broadcasters the agency refuses, it may also take that like any other person can do. And it's community -needs ascertainment proce- decision to the appeals court. It can really only one proceeding [even if there dures similar to those now demanded of represent the consumer interest in fed- are subsequent appeals], but there may commercial stations. eral court proceedings, on a friend -of- be two parties suggesting adjudication In comments filed at the commission, the -court basis (not as a plaintiff, that against you. But that's no more jeopardy CPB suggested that,; not only should is). The bill forbids the CPA from than any business that is regulated now the commission molé to adopt some intervening in any state -level proceeding. has to face. They'll just be facing a more form of ascertainment procedure for The National Association of Broad- effective adversary." noncommercial stations, but that the casters says it would like to see the sta- standards should be more rigorous for tion license -renewal process exempted them than those presently required of from CPA purview, a change it was not commercial broadcasters. Since noncom- able to get at the House committee level. Justice still hunting mercial stations enjoy "relatively privi- A Senate measure-which is still await- crossownership leged status" under the Communications ing commitee action on that side of targets Act, CPB said, the "special treatment" Capitol Hill- includes an exemption for Department seeks advertising, afforded them " through reservation of renewals on First Amendment grounds. circulation information of channels and frequencies clearly warrants But the Senate bill is still in draft form. newspaper -related stations in higher expectations of applicants seeking The NAB believes it might be able to Oklahoma City, Omaha, Topeka to achieve or maintain this special status." get such an exemption when the bill goes The CPB position departs substantially into conference. The broadcasting properties of three from the arguments made on the ascer- But staff members of the House Gov- more newspaper -affiliated companies tainment issue several weeks ago by a ernment Operations Committee believe have emerged as possible targets of Jus- number of public broadcasting interests- that fears over CPA intervention in the tice Department efforts to force the including the Public Broadcasting Service

Broadcasting Apr 1 1974 24 and the National Association of Educa- commission's proposal, the New Jersey tional Broadcasters (BROADCASTING, Coalition for Fair Broadcasting excori- March 4). In their comments, those en- ated noncommercial wNET(Tv) Newark, tities had argued that public broadcasters N.J. (New York), for consistently failing could not bear the expense of having to to deliver on its promises to provide a adhere to the commission's 40 -page substantial amount of New Jersey pro- primer on community needs and had sug- graming. If this, "the flagship station of gested that public stations be free to public broadcasting ... can substantially develop their own ascertainment pro- ignore such a large segment of its audi- cedures-possibly augmented by FCC ence, it sets a poor precedent for allowing guidelines. other public broadcasting stations to meet CPB, while not endorsing any specific their public- service ascertainment and ascertainment formula, clearly indicated programing requirements through infor- that the initiative for developing stand- mal procedures," the coalition charged. ards rests with the commission. It asserted that the agency "has an essential re- sponsibility to assure that licensees make every effort to know and understand their Broadcasting to tell communities' needs and translate their knowledge into program plans responsive its vocational story to those needs." This is particularly true, to minority members the corporation suggested, in light of the fact that noncommercial stations, through UCC project to whet appetites the implementation of the proposed na- of high school students to get tional program cooperative system, would heavy support from stations have more exclusive authority in deter- mining what programs they will be pre- An extensive, educational project to ex- senting. "The time has clearly passed pose high school students from ethnic when applicants should be able to qualify minorities to the broadcasting industry for noncommercial licenses solely on the has been announced by its four sponsors: basis of their status as governmental en- Capital Cities Communications, Post - tities, educational institutions or groups of Newsweek Stations, Westinghouse Broad- well motivated citizens,' CPB said. casting Co., and the Office of Communi- Delta is an air line CPB acknowledged that "there is room cations of the United Church of Christ, for legitimate differences" on whether the project supervisor and evaluator. run by professionals. commercial primer should be applied to Titled "Communications Recruitment Like Russ Worth. noncommercial stations. Indeed, it sug- and Training," the project begins its first gested that the commission "can and operational year immediately as a non- Russ made his first should fine tune" the ascertainment pro- profit educational corporation in 11 cities. cedure "to the unique nature of noncom- Dr. Charles Shelby Rooks, executive di- airline flight over mercial broadcasting." In so doing, how- rector of the Fund for Theological Edu- 22 ever, CPB suggested that the commission cation, Princeton, N.J., and chairman of years ago. Since should adhere to some relatively hard - the Office of Communications, will serve that time, he has nosed principles. as project president. At the outset, it said, "standards of Students chosen (through consultation flown the DC4, the community service must be higher than with their school systems) in the 11 cities those for commercial broadcasters" and to participate in the project will be paid DC6, the DC8 and the must reflect the "quantity and quality of the federal minimum wage during a 10- DC9 jet. Now he's broadcast materials designed to address week course to familiarize them with TV community needs" as well as the ascer- and radio stations operations. Some 80 a Delta 727 Captain tainment process itself. Furthermore, CPB students are expected to participate in the asserted that the ascertainment process program in the first year, Dr. Rooks said. with over 15,000 should be "continuing in nature and well Stations in the 11 cities will open their suited to dialogue procedures that involve operations for students' obeservation on hours and 6 million the whole community." an assignment basis. "No effort will be miles under his CPB acknowledged that it does not pre- made to train them to take over particular sume to represent the noncommercial jobs, but they will receive instruction seat belt. licensees in this proceeding. Its opinions about all aspects of broadcasting except are purely those of the CPB board of di- performance on the air," Dr. Rooks ex- Russ Worth is a rectors, it stressed. And in emphasizing plained. Captain you can that it does not consider itself qualified A project curriculum is being devel- to analyze any specific ascertainment pro- oped by Robert Lewis Shayon, professor count on. And Delta cedure, CPB suggested that the commis- of communications, Annenberg School of sion should acquire that information from Communications, University of Pennsyl- has over 1,000 more the stations that have filed comments in vania. The 10 -week course will empha- the proceeding. size sales, programing, technical and man- like him. CPB President Henry Loomis conceded agement functions in broadcasting, proj- Delta is ready t1e controversiality of the corporation's ect spokesmen said. "Teacher- coordina- stance. "It's a helluva tough problem," he tors" will be provided in each city by the when you are: said. "I think CPB is more closely allied sponsoring broadcast companies, and will with the public interest than the individua, be trained by Dr. Shayon, Dr. Rooks an- stations' interests." Mr. Loomis empha- nounced. sized that those two interests are "usually Assisting Dr. Rooks will be Joan Pem- in harmony." But he added that from berton, assistant to the director of a CPB's point of view, the ascertainment of Harlem -based urban planning and de- needs is necessary, particularly for public sign center, who has been named project television stations. "Our's is a philosophi- director. cal belief," the CPB president said. Dr. Rooks emphasized that the proj- In its reply comments supporting the ect was formed "to expose black, His-

Broadcasting Apr 1 1974 25 panic and similar youths to the manage- ment, sales and technical jobs in broad- Broadcast Advertising- casting in the hope that we can encour- age them to aspire to such jobs. Jefferson Pilot "We also want to give the station per- Mobil learns sonnel who take part in the course an Broadcasting Co. opportunity to evaluate the students for to expect no future employment." an Among stations participating in the for answer has purchased WQXI project are: Baltimore: WJz -Tv, WBAL- from networks AM -FM Atlanta, and FM-TV, WMAR-TV, WCBM (AM); Boston: WBZ- AM- FM -TV, WEEI-AM -FM, WNAC-TV, Otter to pay for countercommercials KIMN Denver from WCVB -TV, WJIB(AM), WRKO(AM); Buf- followed rejection of plan to pay falo, N.Y.: WKBW- AM -TV, WGR- AM -TV, double for spots in the first place; WHEN- AM -TV; Hartford, Conn.: WFSB -TV; oil company still strikes out more Pacific and Southern Houston: KTRK -TV, KHTV(TV), KPRC -TV, often than it hits with ad copy; KHOU -TV, KILT- AM -FM; Miami: WPLG -TV, other majors report better luck Broadcasting Co. Philadelphia: WPVI -TV, KYW- AM -TV, WTAF -TV, WCAU-AM- FM -TV, WKBS -TV, Mobil Oil. Co.'s widely publicized offer WIP(AM), WDAS- AM -FM; Pittsburgh: to pay networks for counteradvertising for $15,000,000 KDKA- AM- FM -TV; WEEP(FM), WWSW- didn't start out that way, BROADCASTING (FM), WAMO(FM), WQED- FM -TV; Provi- learned last week. It emerged five months dence, R.I.: WPRO- AM -FM, WLKW-AM- after the networks had turned down an The undersigned assisted FM, WICE(AM), WHIM(AM), WEAN-TV, offer from an anonymous client to pay in these negotiations WPRI -TV, WJAR -TV; San Francisco: Kcas- double the going time rate if the net- KGO works would accept commercials dealing and acted as agent for AM-FM, KPIX(TV), -TV, KRON -TV, KNBR (Tv) ; Washington: WTOP- AM -TV. with controversial issues. It was neither Pacific and Southern Inquiries concerning enrollment should the first nor the last time the networks be addressed to Ms. Pemberton, Commu- said no to that oil company. nications Recruitment and Training Inc., Lawyers for Mobil's agency, Doyle 289 Park Avenue South, suite 81, New Dane Bernbach, wrote agency president R. C. CRISLER York 10010. Joseph Daly last Oct. 12 that they had told "the heads of the continuity depart- & CO., INC. ment at all three netwòrks" that "our client proposes to pay you twice the reg- Cincinnati, Ohio Tucson, Arizona Media Briefs ular price for running each commercial. That way you (broadcaster) will be pro- Half dozen more. National Black Net- tected in the event you arc obligated to work has added following radio affiliates: provide some free time." woox(AM) Washington; wJMO(AM) Cleve- On Oct. 16, Mr. Daly wrote Mobil Advertisement land; WAAA(AM) Winston -Salem, N.C.; President William Tavoulareas that the WHYZ(AM) Greenville, S.C.; KSÓL -FM San networks had rejected the agency's pro- Was Meeker Radio Mateo, Calif., and WDKX -FM Rochester, posal, originally suggested by Mr. Tavou- N.Y. Additions bring NBN's affiliate lareas, to "offer the networks double the count up to 65. Really The Cause cost of a TV spot in order to get them to More help from Arbitren. Arbitron run hard hitting copy on subjects that Radio, New York, has announced that they currently consider too controversial." Of The Energy Crisis? new market -data section will become The networks' reasons for rejecting the regular demographic feature of its radio idea "are not quite logical," Mr. Daly That Meeker Radio's increased ac- market reports, beginning with one issued wrote. "They boil down simply to the tivity is responsible for the energy for January/February. Market -data sec- networks' disinclination to get involved crisis is a charge denied by Fin tion is to provide "effective buying income in controversy." Hollinger, president of the fast -ad- and total annual retail sales volume in the Mobil repeated the offer about a month vancing firm, radio rep who made metro area as well as the number of ago, but aimed it at recent demands from this response on April 1. "Just be- chain -food and drug -store outlets." Fur- 16 U.S. congressmen for network time to cause we are now representing sta- ther breakdown covers dollar sales for challenge the oil industry commercial tions in such major markets as Los following categories: general merchan- messages. (The offer was again rejected.) Angeles, Seattle, San Jose and dise, automotive products, furniture and In their letter to Mr. Daly Oct. 12, Indianapolis, and because we are household appliances, food and drug lawyers from the New York firm Of doubling sales staffs and spurring stores, department stores and supermar- them with big cash bonuses, we seem Davis, Gilbert, Levine & Schwartz ac- ket sales. knowledged that the networks decided to have electrified the industry but I Hold up. FCC has stayed effectiveness am aghast at the charge," Hollinger "they would not sell time for controver- of Jan. 23 grant of assignment said heatedly. of license sial issues, and whether or not any addi- of wcs(AM) Cambridge, Mass., from tional payments were offered or made "Meeker momentum was established Kaiser Broadcasting Corp. to Family Sta- would not affect this basic policy." before the current energy squeeze, tions Inc., pending action on petition for The lawyers concluded that "even if and besides, Meeker hires only sales reconsideration filed by Committee for you (Mr. Daly] were to get involved bn people with great reserves of energy, Community Access. Committee requested a personal level, the situation would not thus avoiding any undue drain on the reconsideration of grant because Family change," because the networks' rejections general supply," he went on. Stations proposed to change wcAS's for- "represent the thinking of the highest The charge apparently resulted from mat from popular music to religion. levels of all three companies." the industry's surprise over Meeker's Moved. Blackburn & Co., Washington - Mobil's offer was a phase of 12 months remarkable sales gains despite the based media brokerage, announces new of arm -wrestling with networks that kept uncertain economy, and from the address for its Atlanta office: Suite 510, challenging content of the company's concern of stations competing with 400 Colony Square, 1201 Peachtree Road corporate image commercials- especially Meeker -represented stations in sixty N.E., Atlanta 30361. Phone (404) 873- those related to the "energy crisis." Al- or so of America's choicest markets. 5626. Vice President Robert A. Marshall though other oil companies, notably Phil- continues in charge of office. lips Petroleum (BROADCASTING, March

Broadcasting Apr 1 1974 26 18), have noted a change in oil company - a problem ... for everyone." NBC had Advertisers Reports figures spent more network relations since the fulmination of claimed the commercial "presented the oil last year on network TV advertising than the "crisis," a birds -eye view suggests companies' case in terms of a conspir- any other oil company, has about 14 cor- Mobil is more or less alone in its com- acy," Mobil states. porate image commercials running now. plaint. CBS and ABC rejected a commercial "There's really not a hassle," an Exxon Of all oil companies ABC formally in- a Mobil spokesman pointed to as the epi- spokesman said. vited to comment on its March 19 energy tome of fairness. The commercial depicts "There really are no problems. The documentary special, Close -Up on En- an ocean, and a voice overstates that fairness doctrine is something you live ergy, Mobil has been thus far the only there could be more oil "beneath our with. From the start we avoid contro- one to protest. And it protested bitterly. continental shelf" than consumed in the versy in our copy, and of course we're (So bitterly that the National News history of the United States. fairly sophisticated in our approach." Ex- Council phoned the company asking if it The voice states that some people favor xon carries only network TV sponsorship, would lodge a formal complaint against offshore drilling, while others warn of and only on NBC and ABC. The com- the network for the council to investi- environmental risks, and asks viewers to pany fully sponsors the NBC Weekend gate. Mobil agreed.) Mobil's 20 -page write to Mobil because "We'd like to hear News, and one night every other week of analysis of the documentary's alleged from you." To ABC and CBS, the com- the NBC Nightly News. Exxon also spon- "inaccuracies" is expected today (April mercial represented "a controversial issue sors one -half of ABC's Issues and An- 1) or tomorrow, a Mobil source said. of public concern." Mobil's solicitation of swers, and one -half of NBC's Meet the Since February 1973, Mobil Oil has opinion "is against ABC policy," Mobil Press. run into complications with its commer- sources noted. NBC accepted the com- Mobil was second in the total amount cial copy -on radio and television. It says mercial after a revision. spent on TV network advertising in 1973, the CBS Radio Network rejected six of NBC accepted another commercial re- according to BAR figures. Exxon is re- the company's commercials prepared for jected by ABC and CBS only after Mobil ported to have spent a total of $9,264,700 the first quarter of 1973. All the com- erased the words "three months profit" in 1973, compared to Mobil's $8,302,500. mercials warned of a fuel shortage and as a description of a monetary figure. However, when oil industry product ad- urged exploration for new sources of gas NBC rejected the words "on grounds of vertising virtually stopped in June, Exxon and oil. The same commercials were said controversial issues, regardless of factual cut its TV network advertising budget by to have been rejected by Post- Newsweek substantiation," Mobil sources record. one -half. Mobil increased its two and a Stations. Rejections were based on the NBC and ABC both rejected a com- half times, spending almost $2 million station groups' policy of avoiding contro- mercial CBS accepted after one revision. more than Exxon in the last six months versial issues in advertising. The message included a statement about of 1973. Mobil was the highest oil indus- Mobil is more concerned about TV net- "Mobil and the American people," which try network TV sponsor in the July - works' alleged "censoring" of this year's NBC objected to "because the oil Mobil December period, BAR figures show. batch of issue -oriented commercials. The locates is not exclusively for the Ameri- Shell Oil is third on the list of the 1973 company recently made available a de- can people." big spenders in oil network TV advertis- tailed list of networks' challenges to its CBS and NBC accepted a script for ing, with $6,241,500 for 12 months. Shell commercial copy. Of eight network prime which ABC suggested changes Mobil was cut its advertising from about $5 million time commercials prepared for this year unwilling to make. ABC asked that the to about $1 million for the last six by Doyle Dane Bernbach, five have been words "current worldwide shortage of months of the year. Shell has not aired rejected by ABC, three by CBS and two crude oil" be changed to "the current any commercials this year, but is review- by NBC. The only commercial rejected energy crisis." ABC also asked the word ing a spring campaign that "does enter- by all three networks was withdrawn by "allowed" be deleted from the phrase tain conservation and energy shortage Mobil "on creative grounds." "when you're allowed to drill for oil ..." related matters," a company source said. Here is Mobil's account of some of its because it suggested the controversy sur- Shell reports "no problems" and "no re- commercial problems: rounding the fact that oil companies were jections" in getting its campaigns on the The first commercial of the Mobil not permitted to drill in many areas. air and does not expect any, a Shell 1974 first- quarter series was approved by Spokesmen for Exxon, Shell and Stand- source told BROADCASTING. The company ABC, CBS and NBC only after extensive ard Oil of Indiana told BROADCASTING recently shifted its entire advertising ac- substantiation was made. The commer- that none of their commercials prepared count to Ogilvy & Mather, letting the cial depicted the building of a new Mobil since the "energy crisis" had been reject- contract for institutional and corporate refinery in Joliet, Ill. The networks with- ed. Exxon, which according to Broadcast advertising with Kenyon & Eckhardt ex- held approval until Mobil substantiated claims about the refinery's capacity. Two revisions were made before the networks BAR reports television- network sales as of Feb. 24 accepted the commercial. ABC $103,375,400 (31.3%), CBS $115,912,300 (31.5% ), NBC $111,125,500 (33.6 %). The second commercial was rejected Total Total in concept by ABC on grounds it vio- minutes dollars week week lated the fairness doctrine. CBS and NBC ended ended 1974 total 1974 total 1973 total accepted it after two revisions. The com- Day parts Feb. 24 Feb. 24 minutes dollars dollars mercial showed a man digging holes in the ground and throwing money into the Monday- Friday holes. A metaphor for investment in oil Sign -on -10 a.m. 61 $ 409,600 439 $ 2,977,200 $ 3,374,800 wells was the point. ABC "felt the com- Monday- Friday mercial was overstated," but NBC and 10 a.m.-6 p.m. 1,011 8,967,300 7,748 69,406,800 66,146, 600 CBS cleared it after Mobil substantiated Saturday- Sunday the amount of money it said it poured Sign -on -6 p.m. 283 4,633,600 2,023 34,692,800 33,024,400 into holes in the ground last year. Monday- Saturday A third commercial, focusing on a Mo- 6 p.m.-7:30 p.m. 98 2,238,400 775 18,336,500 17,095,600 bil gasoline station attendant, who claim- Sunday ed the oil shortage was especially bad for 6 p.m. 7:30 p.m. 17 635,800 127 4,050,800 4,024,400 his business, was filmed in two versions, Monday- Sunday one for CBS and ABC, another for NBC. 7:30 p.m.-11 p.m. 392 23,384,300 3,069 183,865,400 179,316,200 The commercial as accepted by CBS and Monday- Sunday ABC opens with "If you really believe 11 p.m.-Sign-off 167 2,515,100 1,182 17,083,700 16,256,500 the oil companies want a gasoline short- age .... NBC demanded that be changed Total 2,029 $42,784,100 15,363 $ 330,413,200 $ 319,238,500 to "Sure, the gasoline shortage is causing 'Source: Broadcast Advertisers Reports network -TV dollar revenues estimates.

Broadcasting Apr 1 1974 27 pire. The new Shell campaign "doesn't draped in velvet," he asserted, and pin- Kogyo-Mazda (35th), CEB Inc. cos- talk to the issues" bannered by Mobil, pointed the National Advertising Review metic and beauty aids (77th); Goodyear but will include consumer tips and men- Board's movement into children's adver- Tire & Rubber (86th) and Ortho Mattress tion of environmental concerns, the tising and the code drawn up by con- (99th). source said. sumer groups as two developments indi- It took at least $3,435,200 to get into Officials at Texaco Inc., fourth -rated cative of that awareness. this year's top 100. Eleven advertisers on the oil big spenders list, could not be Mr. Engman said that the children's made last year's with less than that. The reached for comment last week. That ad project was one of his "pet projects" 1973 list follows: company also increased its TV when and characterized the joint consumer- product advertising phased out and im- industry meetings as "hopeful." And on- ESTIMATED EXPENDITURES OF 1973'S age advertising arrived for the last half going research into the impact of adver- TOP 100 NATIONAL & REGIONAL of the year. tising on children would "not be an ex- SPOT TELEVISION ADVERTISERS this Standard Oil of Indiana, the fifth big- cuse for not proceeding at time," he Rank Company Est. expenditure gest oil company spender in network TV, said. The FTC hopes to move down two no tracks simultaneously- encouraging in- 1. Procter & Gamble 391677,700 also reported problems with network 2. General Foods 48,375,100 challenges to commercials. Standard /In- dustry voluntary regulation while at the 3. American Home Products 37,859,800 diana, representing Amoco and Amerkan same time taking "a very hard look" at 4. Colgate Palmolive 35,009,700 Oil, advertises primarily in spot TV, and some of the recommendations contained 5. Lever Brothers 28,215,100 6. Coca-Cola 22,955,200 last fall produced a series of "Dial in consumer guidelines, he said. 7. General Mills 22,553,100 Down" commercials urging conservation 8. Ford Motor 21,092,900 of heating oils and the 68° thermostat 9. Bristol Myers 20,838,300 10. General Motors 20,253,100 level. "We really didn't treat the issues or 11. William Wrigley Jr. Co. 17,961,900 charges; we were de- advertising," a $1.5 billion plus 12. PepsiCo 17,235,400 Standard /Indiana source said. "None of 13. Kraftco Corp. 15,850,200 crisis spent in spot TV 14. American Tel. & Tel. 15,134,900 our commercials since the energy 15. Dynamic House 14,550,300 problem erupted has been challenged." 100 18. Chrysler 13,957,100 Oil companies on ABC in 1974 are by top clients 17. Mlles Laboratories 12,815,300 Texaco, Sun Oil, Exxon and Mobil. Com- 18. Heubleln 12,412,300 It was 8.6% over 1972's total, 19. Alberto Culver 12,046,500 panies sponsoring on NBC network are and P &G again lead the way 20. International Tel. & Tel. 11,686,100 Exxon, Mobil, Shell and Texaco. Amer- with a 26.7% increase in outlay 21. Gillette 11,328,800 ican (Standard /Indiana) and Gulf car- 22. Nabisco 11,269,200 23. Schering- Plough 10,598,600 ried NBC network sponsorship in 1973 National and regional advertisers in 1973 24. Norton Simon 10,588,600 but are not planning it this year, a spokes- passed the $1.5- billion mark in spot -TV 25. Quaker Oats 10,159,300 man said. On CBS network, Mobil is the spending for the first time, reaching $1,- 26. Triangle Publications 10,097,100 major oil 27. Seven -Up 9,956,300 only sponsor. 509,171,300 on an 8.6% increase over 28. Jos. Schlitz Brewing 9,915,700 their 1972 total, according to figures be- 29. Warner- Lambert Pharmaceutical 9,488,100 ing released today (April 1) by the 30. Sterling Drug 9,261,900 Television Bureau of Advertising. 31. General Electric 9,062,200 Senate unit prods FTC 32. American Motors 8,767,500 TVB's announcement also includes a 33. Tampa Marketing Corp. 8,265,600 on children's ads listing of spot TV's 100 biggest spenders 34. Noxell 8,216,600 for 1973, plus highlights from the bu- 35. Toyo Kogyo 7,734,800 McGee wants to give agency enough 36. Kellogg 7,705,100 reau's forthcoming 18th annual TV money for enforcement; Engman spot 37. K -Tel International 7,549,200 takes note of self- regulation report. The latter will include expenditure 38. Ronco Teleproducts 7,513,600 breakdowns by brands for all companies 39. Hanes Corp. 7,451,500 that spent more than $50,000 in spot TV 40. Toyota Motor Distributors 7,440,400 The slow- turning wheels of the Federal 41. Columbia Broadcasting System 7,396,500 in 1973, figures were Trade Commission's children's television The compiled for 42. Kimberly Clark 6,962,300 advertising project was the subject of a TVB by Broadcast Advertisers Reports. 43. Mars 6,898,700 TVB said all of the top 10 classes of 44. Nestle Co. 6,704,300 complaint last week voiced by Senator 45. American Dairy Assn. 6,549,000 spot -TV advertisers more in Gale McGee (D- Wyo.), who hinted that spent spot 48. Beatrice Foods 6,322,200 in 1973 than in 1972. Food and 47. CPC International 6,184,200 a "club dressed in velvet" may be the food products, by far the biggest category, 48. Morton -Norwich Products 5,959,000 best means of hastening reforms. 49. Ideal Toy Corp. 5,958,400 showed a 9.8% increase to almost $294.7 "If you think the woman's libbers are 50. Scott Paper 5,932,100 million. The others ranged from 51. H. J. Heinz 5,932,000 on your back, wait until you hear from 2.1% for proprietary medicines (to a total of 52. Royal Crown Cola 5,873,000 the mothers of this country," the senator $92.2 million) to 19.3% for automotive 53. Anheuser Busch 5,782,600 said in commenting that his Senate Ap- products (to $133.2 million); 25.2% for 54. Exxon Corp. 5,729,900 propriations Subcommittee had been "lit- 55. Shell Oil 5,580,200 apparel, footwear and accessories (to 58. Campbell Soup 5,417,200 erally besieged" with complaints about $54.2 million) and 58.3% for records, 57. American Airlines 5,307,000 children's commercials. The senator said tapes 58. Westinghouse Electric Corp. 5,078,200 and radio and TV sets (to $77.4 59. H. & R. Block 5,069,900 his subcommittee was "keenly interested million). in giving 60. Block Drug Co. 4,974,300 this [project] a stronger effort if All principal day parts attracted more 61. Trans World Airlines 4,908,500 we can" and indicated the subcommittee spot dollars than in 1972. Nighttime was 62. Standard Oil Co. of Ind. 4,897,500 wanted to assure a sufficient budget allot- 63. Popell Brothers 4,739,700 up 7.6% to $532.7 million; early evening, 64. S. C. Johnson & Son 4,723,400 ment to allow the FTC to take enforce- 7.3% to $389.4 million; daytime, 12.1% 65. Greyhound 4,698,000 ment actions if necessary. The subcom- to $297.3 million and late night, 8.6% 66. Mutual of Omaha Insurance 4,684,300 mittee's concern is with the "often poor to $289.8 million, 67. Carnation Co. 4,678,400 track record" of the self -regulatory ap- 68. Nissan Motor Corp. USA 4,655,000 Procter & Gamble not only remained 69. American Cyanamid 4,650,100 proach, he said. "We'd like not to lose far and away spot's biggest customer but 70. Borden 4,558,800 another year" in resolving the problem, also exceeded its 1972 outlay by 26.7 %. 71. Mattel 4,541,000 he 72. Ralston Purina 4,523,200 continued. Others in 1972's top five also retained 73. Scott's Liquid Gold 4,453,400 FTC Chairman Louis Engman told the their rankings in 1973 and all but one 74. Pabst Brewing 4,405,300 appropriation hearing the FTC was pre- increased their spending, most of them 75. Faberge 4,297,900 pared to commit approximately $100,000 78. Chesebrough Ponds 4,284,300 substantially. The exception, Colgate - 77. CEB Inc. 4,277,500 to the project, but that to set aside an Palmolive, maintained its 1972 spending 78. Squibb Corp. 4,247,300 additional sum for law enforcement func- level in 1973. 79. E. & J. Gallo Winery 4,168,000 tions would constitute a prejudgment that TVB found six advertisers in the top 80. Consolidated Foods 4,076,300 voluntary 81. Dr. Pepper 4,020,300 code efforts would fail. What's 100 for the first time: Dynamic House 82. Gulf & Western Industries 3,976,000 more, industry is aware of the "club (15th), Tampa Marketing (33rd), Toyo 83. Schick 3,937,100

Broadcasting Apr 1 1974 2$ Rank Company Est. expenditure personated voice of Clark Gable as Rhett 84. A. H. Robins Co. 3.846,400 Butler says Scarlett O'Hara asked for Programing 85. F. W. Woolworth 3,824,700 can of beer and he replied, "Frankly, 86. Philip Morris 3,805,300 87. Pillsbury 3,733,400 Scarlett, I don't give a can." ABC News, NBC News 88. Goodyear Tire & Rubber 3,701,500 Moving day. Peters, Griffin, Woodward 89. Johnson & Johnson 3,620,700 double Peabody winners 90. RCA Corp. 3,601,700 has relocated to new Dallas office in suite 91. Standard Brands 3,593,500 512, 6060 North Central Expressway, Total of 17 awards in broadcasting 92. Hills Brothers Coffee 3,551,900 Phone is (214) 369-6811. to be presented at New York luncheon 93. The Clorox Co. 3,540,200 New monitor. Identimatch Corp., New 94. Hoover Co. 3,528,200 Lowell CBS Radio, 95. American Can 3,514,600 York, offering new system for electronic Newsman Thomas on 96. Volkswagenwerk, A. G. 3,499.300 monitoring of commercials, says it has Peter Lisagor of the Chicago Daily News, 97. Liggett & Myers Tobacco 3,497,400 signed Gillette, H. J. Heinz, Thomas J. the news departments of ABC and NBC 98. Rothmans of Pall Mall Canada 3,478,700 and NBC-TV's Joe Garagiola are promi- 99. Ortho Mattress 3,448,300 Lipton and Pepsi -Cola as first clients. 100. G. Heileman Brewing 3,435,200 System creates audio signatures or "fin- nent among this year's winners of George gerprints" of each commercial, stores Foster Peabody Awards. In all, 17 com- them in computerized memory banks. panies and individuals will be honored Business Briefs Automatic tape monitors in top 25 mar- at a Broadcast Pioneers luncheon on kets record on -air commercials. and tapes May I in New York. Going bananas. Bic Pen Corp., Milford, are air-expressed each week to central ABC News and NBC News will take Conn., has allocated $2 million to net- location where signals are matched to home two awards each-ABC News in work television to promote new family those in memory bank. Advertiser pays the TV news and TV education cate- pack of eight "Bic Banana Markers" Identimatch as much as $80 weekly per gories, NBC News in the radio educa- aimed for family use. Through Wells, commercial to monitor one to eight dif- tion category and a special citation for Rich, Green, New York, Bic has bought ferent commercials and as little as $35 last September's Energy Crisis - An seven-week flight in daytime programs on weekly per commercial for monitoring American White Paper. Mr. Lisagor will all three TV networks, to be followed by 101 to 150 different commercials. be presented a special award for his "long -time participation in such television prime -time schedule in fall on CBS -TV Five to nine. Television Bureau of Ad- and NBC -TV. programs as [CBS -TV's] Meet the Press vertising is adding five new sales training and [WTOP -TV Washington's] Agronsky Trend. WFMT(FM) Chicago reports conferences to its 1974 schedule, because and Company." first four have been out. single -sponsor program revenues -as op- sold New ones: Other winners: posed to spot buys-now account for 40% June 23 -27 in New York, July 7 -11 in Philadelphia, July 14 -18 in Chicago, July Radio news: Mr. Thomas. of station's annual volume. General Man- WFMT(FM) ager Ray Nordstrand credits shift in 21 -25 in Atlanta and Aug. 11 -15 in San Radio entertainment: Chi- sponsorship pattern with much of 24% Francisco. cago for Public Supply and Lyric Opera live broadcasts and the NBC Radio net- revenue rise in year, now counts 20 full - Good old days. Chrysler Corp., Airtemp time advertisers on commercial roster. work for The Carpenters -Live in Con- Division, Dayton, Ohio, is sponsoring cert and Helen Reddy -Live in Concert. seven one -hour radio specials, Fibber GiftAmerica drive. Western Union, Radio education: noncommercial KANU- Ries, Cappiello, McGee and the Good Old Days of Radio, Mahwah, N.J., through (FM) Lawrence, Kan., for The American New York is planning on 50 stations on alternate -week basis. Colwell, to spend Past: Introduction and NBC News for "$8 to $12 million" in 1974 on various Programs, by Radioland Productions, Chicago, consist of excerpts from series Second Sunday on the NBC Radio net- ad campaigns for mailgram electronic work. mail service, for GiftAmerica service and (The Shadow, Fibber McGee and Molly, for corporate -image messages, according Gangbusters, Mr. District Attorney, The Radio promotion of international un- WIND(AM) to H. Foster, company vice presi- Green Hornet, The Lone Ranger and Ser- derstanding: Chicago for James From dent for public affairs. Radio and TV are geant Preston) leased from Charles Mi- 18th Street: Destination Peking. planned for Mailgram, but specifics in chelson Inc., New York radio distributor, Radio public service: KNOw(AM) Aus- GiftAmerica were not disclosed. plus interviews with stars of series. Agen- tin, Tex., for Marijuana and the Law. cy is Burrell, McBain Inc., Chicago. Television news: ABC News for its Worth repeating. Champale Inc., New Close -Up series. in Uniformity. In effort to eliminate many York, begins spot TV campaign 30 Television markets for 34 weeks April 10 and variations of bid and cost breakdown entertainment: noncommer- on cial WTIIJ(Tv) will add 22 sheets for production of television com- Bloomington, Ind., for network TV from April Myshkin, ABC through August on behalf of its Cham- mercials, Association of Independent -TV for ABC Theater, pale malt liquor. New commercials echo Commercial Producers, New York. has NBC -TV for The Red Pony and CBS -TV theme that has been used for past two developed uniform set of forms. They for Playhouse 90. years: "Some people just know how to have been approved by Film Producers Television education: KNXT(TV) Los live." Agency for Champale is Richard Association of New York. American As- Angeles Learning Can Be Fun and K. Manoff Inc., New York. sociation of Advertising Agencies Sub- Dusty's Treehouse and ABC News for The First and Essential Freedom. Rep appointment. KAYQ(AM) committee on TV Operations is distribut- Kansas to Television youth: NBC -TV for Street Mo.: Avery- Knodel, New York. ing forms to agencies and urges them City, use forms on trial basis for next three Clyne Maxon gets bigger. Clyne Maxon months after which they will be evaluated Inc. and Dusenberry Ruriani Kornhauser Fans. The FCC last week waived its by various industry organizations. prime -time access rule to permit Inc., both New York, merged April 1. What's your line? Federal Trade NBC affiliates to carry a baseball Clyne Maxon chalked up total billings of Com- mission last week approved line -of-busi- pregame show honoring Hank Aaron $31.4 million in 1973, $23.4 million of ness program will require 500 of the Atlanta Braves (April 8, 7:30-8 which was broadcast-related. Dusenberry that largest businesses to report such data as profit- p.m. EDT), in addition to regular cov- total billings in 1973 were $6.8 million. ability, advertising and research and de- erage of the game between the Nostalgia flow. Voices of Clark Gable, velopment expenditures by product line Braves and the Los Angeles Dodgers. Peter Lorre, Edward G. Robinson and breakdowns. Program includes provision The commission said the waiver for W. C. Fields are recreated in new radio allowing business firms to petition FTC to the regular- season game was war- advertising campaign begun this week on hold hearings on forms after trial round ranted because Mr. Aaron's career about 200 stations in Northeast and mid - of data is supplied. Information, to be record of 713 home runs is only one Atlantic states by Piel Bros. (Piels Real made public on industry -wide basis, will behind the all -time record of Babe Draft Beer), Brooklyn, N.Y. through provide data to be used in FTC's own eco- Ruth. Baseball buffs approving the Warwick, Welsh & Miller Inc. Piel is nomic policy planning procedures, also to waiver were Chairman Richard Wiley spending more than $1 million on 13- isolate possible anticompetitive situations and Commissioners Robert E. Lee, week effort. Sample of commercial: im- related to overpricing. Charlotte Reid and Benjamin Hooks.

Broadcasting Apr 1 1974 29 Automated ACR-25 When you're ready for real automation, you'll have to learn to stay out of the way. The only manual function is loading the cassettes. The rest is automatic

When you're on the brink of automa- Here's how it works. Table of Contents. Next, ADA writes tion, our Automated ACR -25 is the a Table of Contents, listing the status only sound choice in a cassette VTR. Loading. Your operator doesn't have and contents of each bin. It stores all There are two reasons: it can be rolled to program the machine. Instead, he this in memory and then transmits the by the computer on cue, and now it simply loads the empty bins of the data to your computer. actually can be programmed by the carrousel in sequential or random Play List. Your computer makes up a computer. fashion. As soon as he shuts the door Play List from your program schedule All that's needed besides ACR -25 and walks away, he is free for other, (up to 63 events) and then tells ADA are two optional accessories: the more creative duties. which spot or segment to run at what Identification Data Accessory (IDA) Reading. Instantly, the IDA comes to time. ACR -25 then executes it all reli- and the Automation Data Accessory life and "reads" each tape in each bin ably with split- second timing. (ADA). by examining the identification re- corded on the Pre -Roll segment of the cue track. This is important because it means there is no wear at all on the video head. ACR-25

Reloading. Bins available for reload- Both the Play List and the Table of ing are identified by load control lamps Contents are always available for im- which light up after the tape is played. mediate printout, should you desire to As a reminder, a remoteable signal reprogram the ACR -25 manually. alerts someone else when less than Amazing? Yes - more so because 10 bins remain to be played. it's a reality today. For complete details, contact your All day long and into the night, the Automated ACR -25 is the most local Ampex Broadcast Video Sales only operator action necessary is to complete broadcast /production unit Engineer, or write for full information. reload cassettes as necessary. After ever conceived. No matter how you each reloading, the ADA automatically use it, it saves money, man power, updates its Table of Contents, and and mistakes, making it the only logi- your computer updates the Play List. a long AMPEX cal choice as short- and -range Fail -Safe Operation. Even if your VTR investment. Ampex Corporation computer goes down, the ACR -25 Audio -Video Systems Division continues to operate because the Play 401 Broadway, Redwood City, California 94063 List is stored in ADA's memory. of the Flower Boxes and The Borrowers be able to talk about lawsuit this week Television promotion of international after taping and editing were completed Cablecasting understanding: WCAU -TV Philadelphia for for show. Overture of Friendship: The Philadelphia Orchestra in China. Back again. NBC has renewed Adam -12 NCTA board Television public service: wRc -Tv for seventh season beginning next fall. Washington for its Home Rule Campaign Show averaged 22.3 Nielsen rating and closes ranks and Pamela Ilott producer of CBS News's 36 share between mid -September 1973 Look Up and Live and Lamp Unto My and Jan. 8, 1974, when it was tele_ast on in Feet. Wednesday (8 -8:30 p.m., NYT), but San Diego Television special sports award: Joe since it moved to Tuesday (8 -8:30 p.m.) Lovett elected it has averaged chairman as Marlowe Garagiola for NBC -TV's The Baseball only 19.9 rating and 30 decides to withdraw from that race; World of Joe Garagiola. share against tougher competition (CBS's meeting Maude and ABC's Happy reassesses its position Television special award: NBC News Days, covering in wake of court victory on Jan. 15 copyright; for Energy Crisis-An American White through Feb. 24). Adam12 is pole- attachment committee revamped; Paper. produced by Mark VII Ltd. (Jack Webb) board goes along with trimmed in association with Universal TV. budget Cash register tune. Sales of $1.2 million The cable industry establishment, in the Program Briefs for new Ralph Edwards' Name That guise of the board of the National Cable Tune, access show being syndicated by TV Association, teetered briefly on the British accent. Post -Newsweek stations Sandy Frank Film Syndicate Inc., was brink of revolt but last week it followed will co-venture with Britain's Young Vic announced last week. Program, scheduled precedent and elected an establishment repertory company to produce eight TV to begin Sept. 10 on 17 stations, includ- figure as chairman of the NCTA board. He's Bruce E. Lovett, who is vice chair- specials for young people. They will be ing NBC and Westinghouse Broadcasting owned outlets, has Tom Kennedy man of NCTA, and a vice president video taped there, broadcast here by Post - (host for Newsweek stations of ABC's Split Second game show) as corporate development of a major CATV in prime time and syn- multiple dicated across U.S. and abroad host. Production plans call for 39 shows, system entity, American Tele- over pe- vision & Communications riod of two years. P -N President with provision for 13 repeats for first year. Corp., Denver. Joel Mr. Lovett, who makes his headquarters Chaseman, at New York news confer- Yorty returns. Sam Yorty, former three - ence, said he was seeking Mobil, in Washington, also is chairman of Xerox or term mayor of Los Angeles, will host NCTA's pay cable committee, which other such "image" sponsorship for series. three -hour talk show Saturday (7 -10 a.m. could be seen a facet of his interest. A PDT) on KGBs(AM) Los Angeles. Kennedy in Africa. Robert F. Ken- Mr. Mr. Lovett was elected by a narrow Yorty six years ago was host of Sam nedy Jr. has been signed as narrator and but definitive 14 -to-11 vote over Burt I. Yorty Show, on KHJ -TV Los participant for wildlife series to be pro- Angeles. He Harris, Harris Cable, who in a sense was duced in Africa by Roger Ailes & Associ- said new radio program will feature tele- a last minute compromise candidate. Mr. ates, New York. Untitled series of 26 phone conversations, music and inter- Harris says he decided to run March 23, half-hour episodes will place Mr. Ken- views with political personalities. "It the Saturday before the board meeting a lot nedy in situations in which he would have should be of fun," he said, "I'll be in San Diego last Monday and able to talk who Tuesday. to adapt himself to his environment and back to those have been Following this decision, J. Orrin Mar- to wildlife elements surrounding hm. Pro- picking on me." Mr. Yorty, who was lowe, Spectrum Communications, West defeated in for duction scheduled to start in June. bid re- election last May, Springfield, Mass., representing a small is by Upward `Trek'. Paramount Television under fire city council's Govern- operator (Spectrum owns three systems Sales, New York, reports ment Efficiency Committee regarding Pa- with a total customer list of 5,000) who that new sales cific Palisades and renewals land swap between city had been Mr. Lovett's leading in on one -hour Star Trek series and and, has raised number of TV station -buyers Occidental Petroleum Corp. fact, only competition up to then, with- to 111. New sales were made to WCTV Clean sweep. CBS -TV, which has been drew in favor of Mr. Harris, and decided Tallahassee, Fla.; WKEF Dayton, Ohio; far out front in the prime -time ratings to run for vice chairmanship. Mr. Harris, WHEC -TV Rochester, N.Y.; WSWB -TV Or- race all season long, outdid itself in the is no small cable operator, although at lando, Fla. and KTVE Eldorado, Ark.- most recent national Nielsens by taking the moment he might be considered such; Monroe, La. Among renewing stations: the top 11 spots for the week ended he was a founder and one of the prin- WGN -TV Chicago; WKBG -TV Cambridge, March 24. This tour de force sent CBS's cipals of Cypress Communications Corp. Mass.; WKBS -TV Burlington, N.J.-Phila- research people scurrying to the record which has since been merged with Warner delphia and WKBF -TV Cleveland. books. They said they had to go back Cable. Mr. Harris also is one of the principals More honors. Motion Picture Sound to June 1963 to find the last time any of Harriscope Broadcasting Editors Association honored "Collision network had accomplished a similar feat Corp., a multiple TV -radio owner. In the round of votes Course" segment of Police Story (NBC - (CBS hit all 10 of the top 10). that took place last week, Mr. Marlowe Screen Gems), for sound effects; same The most recent CBS winners (with ended up being Police Story episode and ratings) are: "The Salute to James Cag- elected treasurer; having failed to win the "Marcus- Nelson vice chairmanship. Murders" (CBS -Universal TV) tied ney" special (32.1), Kojak (30.8), All in for Others elected: Rex Bradley, dialogue editing award, and "Birds of the Family (29.1), Cannon (27.5), The Telecable Prey" (CBS- Tomorrow Entertainment) Waltons (27.5), M *A *SH (26.1), was cited for sound effects in TV movie Here's Lucy (24.8), Good Times (24.5), of week. Barnaby Jones (23.4), CBS Friday Movie Show goes on. Amos B. Hostetter, (23.3) and The Sonny and Cher Comedy Continental Cablevision, Boston, To the wall. Producer Norman Rose- chairman of the National Cable Tele- mont aims to file breach of Hour (23.3). NBC broke the string with contract suit McCloud's 23.0 vision Association, presided over the against ABC sportscaster Howard Cosell rating, but CBS con- tinued to rub it in by taking the next six second day's meeting in San Diego for allegedly walking out on him just 11 last week on crutches. Mr. Hostetter, days before taping of estimated $500,000 slots. CBS's rating average for the week was 23.4, compared to NBC's 16.8 and who suffers from a bad back prob- Rosemont Enterprises' Variety, TV pilot - ABC's 15.2. lem, suffered a severe muscular special for airing on ABC March 31. Mr. seizure last Monday morning and was Cosell claimed he was not consulted Vets list. Veterans Administration has rushed to a San Diego hospital that enough about the show's production added 113 radio stations to Here's to day for treatment. His physician per- values and that he did not like acts Veterans, 15- minute public service show mitted him to attend the Tuesday booked. Rosemont has hired Hugh now being aired on 2,626 radio stations. meetings only on the proviso he re- Downs, former NBC newsman, as host Fifty more stations also agreed to carry turn immediately to the hospital at for show in place of Mr. Cosell; Mr. "Sound Track Five," VA's five -minute the conclusion of the sessions. He Rosemont said last week that he would show, bringing that total to 773 stations. did.

Broadcasting Apr 1 1974 32 not get along. Some cable operators gave credence to this charge since Mr. Lovett had reportedly been behind the movement that ousted Don Taverner from the same position two years ago. Mr. Lovett met the question of his relations with Mr. Foster head on last week, just before the NCTA board cast its secret ballots (Mr. Lovett ran against Burt I. Harris of Harris Cable). In his remarks to the board, Mr. Lovett stressed that there was nothing but mu- tual respect between himself and Mr. ex- Marlowe Foster. That sentiment probably Lovett Bradley Henry presses the fine line Mr. Lovett intended, establishing his independence of existing Inc., Norfolk, Va., vice chairman; Charles negotiating committee, and possibly suf- NCTA personnel. That Mr. Lovett's re- Henry, Iron Mountain, Mich., secretary fered some demerits in his race for the marks gratified Mr. Foster was evident (unopposed). Mr. Marlowe beat out vet- chairmanship because of the expanding after the election. Mr. Foster said he was eran cable owner Robert J. Tarlton, Lans- opposition to the rental boost. The new pleased with the discussions of potentially ford, Pa., for the treasurer's post. committee, that was authorized also to sticky problems facing him and the staff. Notwithstanding the competitive battle continue to consider possible joint owner- One was the action of the executive com- for votes, the NCTA board meeting in ship, with utilities, of poles, is being mittee earlier this year in specifying the a sense was a victory celebration on the headed by Mr. Hostetter. Other members: jobs to be eliminated in the coming year copyright issue. Flushed with the glow of Doug Dittrick, Viacom; Gus Hauser, to meet the $1.4 million austerity budget success from last month's U.S. Supreme Warner Cable; Henry Harris, Cox Cable; of the association. Some considered this a Court decision holding that cable is no Ben Conroy, Communications Properties slap at Mr. Foster's prerogatives in run- liable for copyright payments for Inc.; Barry Simon, Teleprompter, and ning the association. Mr. Foster said fol- broadcast services, local or imported, the Harold R. Farrow, San Francisco lawyer lowing last week's board meetings: "The board by wide margins voted to reaffirm who represents the California cable asso- spirit of the discussions and the election its support of the McClellan copyright ciation. has been most gratifying to me and the bill but added that the fee schedule in And in accepting the executive commit- rest of the staff. They serve to correct that bill must be "reasonable." That tee- recommended budget of $1.4 million any misapprehensions about me and the term was described later by David H. for the forthcoming fiscal year, the board executive committee." Mr. Lovett, of Foster, NCTA president, as a hardening implicity justified the executive commit- course, was a member of the executive of the position that he and the association tee's action earlier this year in paring the committee by virtue of being NCTA vice took in testimony before the House Ju- NCTA staff. Four executive -level staffers chairman. diciary subcommittee last March (BROAD- were dropped. This action had been Mr. Lovett said he thinks copyright CAST, April 2, 1973). the subject of some controversy on the legislation is going to be at the top of During that hearing, Mr. Foster, and premise that the executive committee had the list during his regime. He said he Amos B. Hostetter, Continental Cablevi- usurped Mr. Foster's prerogatives in spe- hopes that the Senate will act on copy- sion, Boston, current chairman of the cifying where the cuts in staff were to right before the end of this year, and NCTA board, called for halving the fee be made. Again Mr. Marlowe was con- the House next year. schedule in the McClellan bill, removal sidered leading the opposition to this As the new chairman, Mr. Lovett has of the sports blackout provision from the move. In shaving the budget by $200,000, the right to choose two board members proposed legislation, and the exemption the board in a sense was taking care of to join him and the other officers, plus from copyright liability of those CATV the estimated $120,000 -$130,000 deficit his immediate predecessor, to constitute operators whose system had less than this year. the new executive committee. He said he 3,500 subscribers. Mr. Foster noted that The NCTA board, preparing for the has no one in mind now, but certainly there has been talk in CATV circles that future, also authorized the establishment will have recommendations for the board if cable operators are required to pay of a "Project '77" committee to con- when it meets after the Chicago conven- copyright royalties, they should be re- sider the implications, legal, economic tion April 21 -24. lieved of such FCC -imposed restrictions and technical of the FCC's 1972 Third as nonduplication protection and syndi- Report and Order that requires by 1977 cation exclusivity provisions. that all cable systems in the top-100 NAB obscuring issues Sentiment for a fight to continue free- markets meet certain standards that in- dom from any and all copyright payments clude such requirements as 20- channel of pay cable- Baruch on the part of smaller cable entrepreneurs capacity, two -way capabilities, channels Viacom president draws bead was evident during the NCTA board dedicated to government service, etc. on Walbridge, special committee meeting. Even on the second day, after Daniel Aaron, Comcast Corp., Philadel- the board had voted out a copyright phia, was named chairman of that com- Viacom International Inc. President resolution, it reconsidered and revised the mittee. Ralph Baruch has accused the National wording, but not the substance, of the Association of Broadcasters' special pay resolution following a strong presentation television committee and its chairman, by Mrs. Polly Dunn, Columbus, Miss., Lovett assumes Willard Walbridge, of misrepresenting representing the smaller operators. NCTA chair the issues in the ongoing pay cable con- pole- Meeting an issue, attachment President and new chairman dismiss troversy in order to "frighten" viewers rates, that has caused significant differ- reports of strained relations into believing that the new medium poses ences of opinion among cable operators, a direct threat to them. the board reconstituted its pole- attach- Bruce Lovett, newly chosen chairman of In an open letter to Mr. Walbridge, ment negotiating committee to include the National Cable TV Association, is dated March 22, and circulated by Via- representatives of those entities, namely considered one of the most outspoken com last week, Mr. Baruch claimed that Teleprompter and the California Com- members of the cable TV establishment; the NAB committee has used the pro- munity Television Association, that pro- some call it abrasiveness. But it's that gram siphoning issue "as a smokescreen tested the tentative $1 -over- four -years rate characteristic probably that won him elec- ... in the belief that the more often you increase agreed to by the previous com- tion last week. One of the demerits he repeat a lie and the bigger you make it, mittee with the telephone and power faced in his campaign for the chairman- the more believable it will sound." utilities. Mr. Marlowe, incidentally, was ship was the report that he and David H. Mr. Baruch contended that, contrary chairman of the previous pole- attachment Foster, president of the association, did to NAB claims, the real issue in the pay

Broadcasting Apr 1 1974 33 cable dispute is neither the question of sions which it described as setting prece- in excess of 3% unless substantial justi- siphoning nor the long -range commer- dents for the immediate issue. Collective- fication can be shown. Taft claims city, cial applications of the medium, but ly, the association asserted, the decisions which pressed for 5% tax from ATC, rather "a matter of free choice." The state that an administrative agency such hasn't shown just cause. Taft move could choice, he continued, is limited in the as the FCC cannot declare a particularly block initiation of cable in Birmingham near term to whether the public has the regulatory field pre -empted unless Con- for as much as year. right to view motion pictures via pay gress has specifically directed it to do so, Thawed. Moratorium in Detroit on cable for a fee-in a form which "pre- or unless there is a conflict between fed- cable since former Mayor Kenneth serves the creativity and the art form for eral and local regulation of a particular Gibbs dismissed three -person cable study which an attraction was originaly con - field so that the local authorities would committee late last year has ended. New ceived"-as opposed to viewing the same have to adhere to the more powerful five- member cable committee has been feature "expurgated and interrupted with voice in Washington. In one of the deci- appointed to continue studies of former commercials." Pay cable, Mr. Baruch sions, involving a Texas optometrist's body, which had not been conclusive. said, would not deny viewers the second claim that New Mexico radio stations Members include two persons -Mrs. Lois option; it would merely give them the cannot be ordered to comply with a New Pincus and Jay Brant -who served on opportunity to see the attraction before Mexico law prohibiting advertising of former committee. commercial television distributed it to eyeglasses (Head v. Board of Examiners, Add Iowa. Iowa has joined ranks of a wider audience. 1963), the high court ruled that the Mr. Baruch claimed that the NAB's states actively pursuing legislation that FCC's authority over the content of would create state regulatory system for pay committee has "taken it upon itself broadcast advertising does not take pre- to speak in behalf of the American pub- cable television. Bill introduced by Iowa cedent over the state statute. In the other City Representative Arthur Small, who lic," while at the same time using "their (Florida Avocado Growers v. Paul), the money, their influence and their propa- envisions creation of I 2-man cable com- court found that federal regulation of a mission to deal with systems located with- ganda to frighten the viewer into believ- field of commerce "should not be deemed ing" that siphoning will occur while "the in state. Iowa commission apparently pre-emptive of state regulatory power in would not carry as much weight as simi- NAB and the networks know full well the absence of persuasive reasons." by is lar agencies in other states, such as New that no stretch of the imagination NATO claimed that "there can be no this within the realm York and Massachusetts. It would only of possibility." The question" that Congress has not given the broadcasters' Mr. Ba- work part time, and would serve more as primary concern, commission the authority to preempt ruch alleged, is that the pay cable alter- advisory committee than regulatory native totally the field of cable television. The agency. Several states, including Wiscon- "could, in the far distant future, commission's offer the networks some competition to mandate under the Commu- sin, Arizona and Nebraska, are currently their present oligopoly." nications Act, it claimed, relates to the considering cable regulatory legislation administration of cable as it affects over- (BROADCASTING, March 11). the -air television. And while subsequent Supreme Court decisions appear to have Unpopular. Legislation pending before given the FCC authority over CATV- Maryland state house of delegates which NATO tells why would give originated programing as well, NATO state regulatory control over it feels FCC can't noted, the immediate rulemaking cable systems was aired in public hearings proposal last week, with refers not to the regulation of program- most of opinion running ride herd on pay cable against proposal. Included in delegation's ing but rather to the manner in which Filing with New York for state protesting bill were representatives of cable and pay systems are franchised by suburban Washington's Prince George's restriction on cable ownership, it the local authorities. "Indeed," NATO gets into discussion of government county, who claimed state regulation said, "the FCC has adopted no rules would development power to pre -empt others' regulation which way retard of cable in in any conflict or even deal state and maintained medium can be with the proposals NATO has set forth" more effectively regulated at local level. The National Association of Theatre before the state commission. Owners, an opponent of pay cable but In the absence of specific FCC rules Stable. Toronto research firm of J.T. which in the past has made clear its feel- governing the franchising of pay systems Gendron, Oster Ltd. has issued statistics ing that the FCC lacks the authority to -whether the franchisee be the same as on Canada's CATV industry which paint pre -empt all regulation of pay cablecast- the conventional cable operator or not - relatively healthy picture of medium's ing, has spelled out the legal basis for its "there can be no actual conflict between development. Firm reports that there are claims. state and federal regulation so as to ren- 370 operating systems in Canada with It came in a NATO brief to the New der invalid the proposed state rules," total of 2,625,000 subscribers- repre- York State Commission on Cable Tele- NATO argued. senting 56% saturation. That level should vision in a proceeding in which the asso- NATO's interest in obtaining a favor- "rise sharply" this year, company said, ciation is pushing for a un- state policy able ruling from the New York commis- due to "strong growth trends," particu- der which single entities would be barred larly in Toronto area. was sion goes beyond the immediate case. Its It reported that from operating both pay and conventional Canadian firms are 11.9 officials have clearly indicated in the past cable earning cable systems (BROADCASTING, Sept. 17, cents on each (Canadian) revenue dollar that the association is looking for an op- 1973). Responding to cable industry ar- when exceed $100,000 portunity to test the alleged FCC author- revenues pep year. guments that the NATO request is im- Other facts contained in report: eight ity to pre -empt cable in court, and by its own pay largest Canadian CATV firms have nearly practicable because the FCC, they feel that the New York case offers -cable reg- 70% of all subscribers; total industry edict, has pre -empted the pay an excellent opportunity. ulatory field, NATO contended that even assets are now $165 million, capital if the commission were to have clearly stands at $137 million and equity is $50 spelled out its intentions in this area Cable Briefs million; investments in cable now ap- (which NATO claims the commission proximate $68 million per year. has not), it is prohibited from taking pre- Snag. Efforts by Birmingham, Ala., to Award. GTE Sylvania CATV equipment emptive measures without congressional bring cable to city has run into opposi- and installation operation, Stamford, authorization. tion at FCC. Taft Broadcasting Co., li- Conn., has been awarded contract to "No matter how strong a case is made censee of WBRC -TV Birmingham, is con- construct 800 -mile cable system for Heri- that the FCC has pre -empted the pay ca- testing application by American Televi- tage Communications Inc. in Des Moines, ble area," NATO told the state commis- sion & Communications for certificate of Iowa, area. System, which when complete sion, "no significance can be attached to compliance covering system it was autho- will have potential to serve some 300,000 such pre -emption if, in fact, the FCC rized to built in Birmingham last year. residents of area, will operate in Ankeny, does not have valid authority to engage Broadcaster claims ATC's agreement with Urbandale, West Des Moines, Windsor in such pre -emption." city conflicts with FCC policy prohibiting Heights, Clive and parts of Des Moines, NATO cited two Supreme Court deci- gross receipts taxes to system operator all Iowa.

Broadcasting Apr 1 1974 34 Equipment & Engineering Growth rate slows Taking sides on TPSA for home unit imports Metromedia and clear channels U.S. imports of home entertainment au- claim interference; ABC and dio and video products grew at a much Community Broadcasters generally slower pace in 1973, according to sta- support it in comments to FCC tistics supplied by the Department of Commerce. The FCC's proposal to continue, through The figures showed that the over -all April 1975, authorizing certain daytime growth rate -in terms of the value of AM's to sign on with reduced power an units imported- dropped from 31.7% in hour before local sunrise drew mixed re- 1972 to 12.1% last year. Over -all dollar views from some 30 broadcasters filing volume of imported units was $1.9- comments last week. For every licensee billion in 1973, compared to $1.7 billion that applauded the plan, just as many op- in 1972. posed it, expressing fears of co- channel In with the new. RCA engineer John Import gains of monochrome TV's interference. Konkel is pictured with RCA's first went from 26% in 1972 to 2.7% in Late last year, in an emergency action color set, a 15 -inch round -tube CT- 1973; color TV's slid from 14.3% to prompted by the passage of year -round 100 to his right. Last week, the firm 11.7 %; home radios, excluding com- daylight saving time legislation, the com- announced it would no longer manu- binations, went from 32% to 10.8 %; mission permitted 103 daytime -only sta- facture tube sets such as the CT- radio /phonograph combinations from tions on class I -A and I -B clear channels, 100, but would only build solid -state 63.1% to 0.2 %; phonographs /record not now eligible for presunrise operation, sets such as the XL -100, at Mr. Kon- players /turntables from 35.9% to 17 %, to sign on one hour before local sunrise kel's left. RCA says the all- solid- and import gains of tape recorders /play- with 50 w. The action was taken to pre- state sets are less expensive, smal- ers from 41.8% to 13.1 %. The only vent the losing an ler, lighter, conserve more power percentage increase was registered by au- stations from hour of in- morning drive time when DST went into and have longer chassis life. tomobile radios, which had a 4.1% crease in 1972 but a 71.1% increase in effect Jan. 6. At the same time the corn - similar 1973. mission solicited comments on extending Broadcasting Service expressed that relief through April 1975, when the sentiments. CCBS said the proposed TPSA Due to slackening U.S. demand and rules clearly contrary to the pub- in the DST law expires (BROADCASTING, Dec. "are production adjustments Japan, 31, 1973). lic interest in that they deprive many slowdown in imports is expected to con- millions of all service for the private eco- tinue during 1974, possibly registering In its comments last week ABC said nomic benefit of a few stations operating a net decrease for the year, Commerce the commission's is a "generally proposal in otherwise well- served communities." reported. reasonable" one. But it urged the corn- mission to encourage daytime stations to apply for full -time facilities because, it said, "full -time facilities which provide protection to others are vastly better than stations operating under PSA's or TPSA's [temporary presunrise authority]." It also said the commission should make every effort to convince Congress not to extend DST. ABC noted that some broadcasters re- Send only gard TPSA's as the first step toward an eventual breakdown of clear -channel fre- the best. quencies. "To allow such a permanent change by such a back-door approach seems a mistake of immense propor- tions," it said. DST could be extended bcyond April 1975, it said, and thus tem- porary relief could become permanent without a real appraisal of its effects. Xélr.c+1n11cc.. The Community Broadcasters Associa- ;3 tion, an organization of class IV AM sta- tions, supported the commission's pro- posal, but requested that class IV's be afforded equal treatment with daytimers and other full -time stations. Plough Broadcasting Co. asked that class II AM's be permitted to sign on one Pulse CBS Laboratories hour before local sunrise or 6 a.m., The new CLD -1100 Sync Generator from whichever is later, with a maximum of features digital -circuit design. Unique design enables maximum adapt- 500 w. ability in pulse systems and achieves virtually perfect timing between But Metromedia charged that "the dissimilar studios. Unit stability is derived from a timing circuit TPSA idea is not based on any technical employing a single servoloop where the 3.58 MHz color frequency is consideration. While 50 [w] is a nice generated from a 14 MHz crystal reference source. Contact us for round number, the FCC cannot legally quotes on your new sync systems. From CBS Laboratories, of course. close its eyes to the serious interference, both skywave and groundwave, which will result from the issuance of TPSA with a power of that magnitude or 100 w or whatever arbitrary figure is selected." CBS LABORATORIES Westinghouse Broadcasting, Jefferson -Pi- A Division of Columbia Bro,adcasting System, Inc. lot Broadcasting and the Clear Channel 227 High Ridge Road, Stamford, Connecticut 06905

Broadcasting Apr 1 1974 35 the White House." To "thousands" who Broadcast Journalism viewed the exchange between Mr. Rather and the President during the National Association of Broadcasters convention, Buchanan suggests Mr. Buchanan said, the CBS reporter's conduct represented "the epitome of im- sponsors lean on pertinence and insolence to the highest office in the land." A decade ago, Mr. networks to end Buchanan suggested, such conduct would have been condemned by Mr. Rather's liberal bias own peers. But no such criticism was forthcoming, he noted, and on the day Administration rhetorician speaks after the incident Mr. Rather "had all for himself in urging advertisers the remorse and penitence of G. Gordon to cut off wherewithal that supports Liddy." news arms; network competition Mr. Buchanan sternly questioned the urged, Rather called impertinent networks' evaluations of newsworthiness. While they expend much energy report- Presidential assistant Patrick Buchanan, ing the profiteering exploits of the oil in- anti - catalyst for the administration's dustry, he complained, the networks "do has a new suggestion for media rhetoric, not consider it newsworthy what RCA or as network bias: the curbing what he sees CBS or ABC has earned this quarter." power of the pocketbook, wielded by ad- interests, take their money And many corporate Mr. Buch- vertisers who could anan suspected, "would have to pay tens elsewhere. of millions of dollars for the kind of free Eulogies. Tributes to Chet Huntley The corporate state, Mr. Buchanan publicity accorded Nader's Raiders." the man and the newsman were of- noted in a University of Pennsylvania in- net- Further, he lamented, an expose of fered at a memorial service held at address, has been maligned by the flated military expenditures commands 26) And it noon Tuesday (March in NBC's works on more than one occasion. "infinitely more space than a cost over- New York studio where, in the words that is in is big business, he suggested, run discovered in medicare or welfare." NBC to fight of President Julian Goodman, the most advantageous position Specifically, he contended, for CBS to "the Huntley -Brinkley Report knew are "so back. If American corporations produce The Selling of the Pentagon - its best days -and they were very foolish" as to continue to support their "one of the great propaganda juggernauts good days indeed." with advertising journalistic adversaries in human history" -about the dangers in- The late newscaster's wife, Tippy, dollars, Mr. Buchanan said, "then they in his herent a misguided military PR opera- and other members of family deserve the shellacking they shall con- "is his tion a little like Von Moltke and the joined some 350 of associates tinue to receive." But, he continued, "a general a white hear eulogies by David German staff issuing and friends to politically active and politically angry paper on Brinkley (above), the "other half' of Danish militarism." American business community -with the Mr. Buchanan closed by emphasizing the co- anchor team that for almost will use its leverage to win to economic that his words were of a purely personal 14 years was a leading force in tele- a fair shake" could reverse that trend. vision journalism; Reuven Frank, who nature. "... Should this paper fall into The average citizen, Mr. Buchanan the hands produced the 1956 political conven- end of my friends in the press," he added, could help achieve the same stated, "the views expressed herein are tion coverage on which the team first "by boycotting the products of the adver- worked together and who produced my own, and in no way should be taken tisers. Better 5,000 letters to the principal to represent the opinions of my sponsor." their nightly report for Its first six advertiser on the NBC Evening News years, and Irving Wall, Mr. Huntley's than 5,000 into the trash can of the news business agent and long -time friend. Herschensohn, Nixon aide, rallies editor." to President's side in alleging They praised Mr. Huntley as a man Mr. Buchanan also amplified a theme of compassion, good humor and good network news bias, says he can he has undertaken in the past-the al- it; CBS gets his nod as will, a "good, honest man" whose prove leged desirability of dismembering the number one culprit on the tube professional contributions were such present network power structure. "What in Mr. Frank's words, "he President Nixon's charges at an Oct. 26, that, is good for NBC is not necessarily good with him, and if he 1973, press conference that network news carried us all for America," he observed. Accordingly, had failed, we might still be doing was "outrageous, vicious and distorted" he suggested that the implementation of newsreels." were supported throughout last week by five networks, while potentially Mr. Brinkley shunned the closing national Bruce Herschensohn, White House deputy harmful to existing profits, "might be that was a hallmark of the Huntley - special assistant. In a speech March 22 in good for America, and healthy for free- Brinkley Report. "I hope I speak for Washington to the Eastern Communica- dom." The growth of the cable industry all of us," he said, "when I decline tions Association, Mr. Herschensohn had increased voices to say goodbye or goodnight, but in- and the editorial that listed about a dozen specific instances of would well stead say, it was a good job, Chet, process inspire "might be in network and print news bias, but later and thank you." the best interests of this country," he told BROADCASTING that CBS News and Walter Cronkite of the rival CBS said. The same could be true, Mr. Buch- Walter Cronkite "are the worst offenders." Evening News and Robert E. Kintner, anan suggested, of the addition of new The National News Council rose (and former NBC president whose pre- VHF channels-an apparent reference to raced) to the occasion by phoning Mr. occupation with the network's news the Office of Telecommunications Policy's Herschensohn and asking that he provide coverage was legendary, were controversial VHF drop -in proposal. specific media complaints to revive the among those at the service. Others Mr. Buchanan supplied several illustra- council's defunct investigation into the included Robert W. Sarnoff, chair- tions of what he considered to be biased President's Oct. 26 charges. Mr. Hersch- man of NBC's parent RCA, and Lynn journalistic pursuits. He made particular ensohn agreed to deliver a list of com- Townsend, chairman of Chrysler reference to CBS White House Corre- plaints "when I have the time." The coun- Corp., which has interests in the Big spondent Dan Rather and the exposure cil announced last Wednesday (March Sky resort development in Montana he has received recently from several 27) it is again taking on a White House that occupied much of Mr. Huntley's prominent national publications. The pub- study (BROADCASTING, Feb. 4). time after his retirement from NBC licity, Mr. Buchanan suggested, was not Among Mr. Herschensohn's criticisms In 1970. Mr. Huntley, 62, died March predicated on Mr. Rather's reportorial of alleged news "distortion" were the 20 in Montana (Broadcasting, March expertise but rather on the conviction following: 25). His body was cremated there. that he is "the man who most irritated The failure of CBS to report as a lead

Broadcasting Apr 1 1974 38 story on the CBS Evening News the of- Feb. 15 filming of proceedings of Collin ficial Middle East settlement Jan. 18 (the county (Tex.) commissioner's court. Com- Music network notes its first five stories the missioners had placed ban on shooting night before had anticipated the settle- film inside court. Although new Texas ment); CBS's calling its instant docu- open meetings law contains provision Turn -of- century mentary on the Middle East alert in providing for media coverage of all pub- October "The Mysterious Alert "- imply- lic proceedings, Times -Herald Printing rock and roll ing something strange about the some- Co., station's owner, was reportedly un- what- controversially -held maneuver; ref- willing to contest charges because of makes it as erences to the Oct. 22 firing of former legal costs involved. Within week after Special Watergate Prosecutor Archibald trial, Collin county commissioners voted a hit in 1974 Cox, and subsequent resignation by then to repeal camera ban. Elliot Richardson and Many parallels can be drawn Attorney General between Scott Joplin's ragtime Attorney General William Ruck - Deputy and modern -day pop music; as Mas- elshaus "The Saturday Night APBA races set what brings it all to mind is sacre." Ten broadcast officials have been nomi- chart-climbing 'The Entertainer' Mr. Herschensohn told BROADCASTING nated to fill five existing seats on the that he "completely agrees" with Mr. Associated Press Broadcasters Associa- Scott Joplin's ragtime The Entertainer, Nixon's Oct. 26 antimedia statements. tion's board of directors. The nominees, now enjoying broad airplay on the na- "There's distortion in both print and and the respective classes they would tion's pop music stations in a version by broadcast media, but the problem is represent, are as follows: pianist Marvin Hamlisch, celebrates its mainly in network news," he said. His Eastern district, at large: Roy Morgan, WILK(AM) 72d birthday this year. And as if it intention in addressing the Washington Wilkes- Barre, Pa., and Phil Spencer, WCSS(AM) Amsterdam, N.Y. Incumbent Tom Powell, WGBI(AM)- weren't striking enough that a song writ- group, he said, was "to bring the prob- WDAU-TV Scranton, Pa., is not eligible for re- ten in 1902 is a hit in 1974 (which it lem to public attention," and not to pre- election. Central district, radio stations under 5 kw in wasn't in '02), it is also important to note view any administration action against John that ragtime, a musical form Scott Joplin the media. and eDon Michell. WRAJ(AM) Anna, Incumbent George Volger, KWPC(AM) Muscatine, Iowa, cannot played a large part in developing, was CBS was cited by Mr. Herschensohn as run for re- election. America's first national pop -music craze. the most biased news organ because Southern district, television: Ralph Renick, WTVJ Miami and Charles Whitehurst, WFMY -TV Greens- It was viciously attacked by educators "Walter Cronkite's own philosophy comes boro, N.C. Mr. Renick is the incumbent. and culture vultures; its roots are in across -he's too one -sided. There's no Western district, radio stations 5 kw and over: John Salisbury, KXL(AM) Portland, Ore., and George African polyrhythms, and though highly question that viewers feel his bias." Mr. Garrett, KOL(AM) Seattle. Mr. Salisbury is the derivative, it was a vital art which some Herschensohn said John Chancellor, NBC incumbent. took quite seriously while others exploited Nightly Western district, television: Rick Spralling, KUTV News anchorman, "does try to Salt Lake City, and Hal Kennedy KKTV Colorado it and copied it shamelessly. In short, it be fair," and that ABC anchormen are Springs. The winner would replace Jack Eddy, KBTV Denver, who has resigned from the board. was the rock and roll of the turn of the "not as much a problem" as Mr. Cron - Ballots, to be mailed out by May 15, century. kite. The Entertainer, culled from the sound- CBS News Vice President and Director must be returned to Secretary Robert Eun- son (AP in later track of the motion picture "The Sting," of News William Small told BROADCAST- New York) no than July 15. on ING that Mr. Herschensohn is "a profes- Continues page 39 sional polemicist but an amateur jour- nalist. He criticizes CBS because we're the number one news network." THE NEW STANDARD Journalism Briefs COVERS AM BAND PLUS HARMONICS TO 5 MHz Mediation sought. Federal Mediation and Conciliation Service was called in last week in strike at United Press Inter- national by members of Wire Service The Model FIM -41 Field Strength Meter Guild. UPI spokesman said union and has many more features - management appeared to be "far apart" Measures Harmonics to -80 dB in reaching settlement in strike that start- ed March 19, principally over salaries High Adjacent Channel Rejection (BROADCASTING, March 26). UPI has Ganged Oscillator /Receiver Tuning maintained operations during walkout Stable Operation over wide Temperature through use of management personnel. Range Opens door again. Interstate Commerce Low Battery Drain Circuits Commission has rescinded its ban of Front Panel broadcast gear from hearings in Indian - Speaker apolis on cut-back of rail service in In- Large illuminated Meter and Tuning Dial diana (BROADCASTING, March 25). George Indicates field strength accurately down M. Chandler, of office of ICC Chairman to 10 g volts /M George Stafford, wrote IBA that, although RF input for voltmeter appli- he is still concerned over effect of elec- jack tuned tronic media coverage on "decorum" of cations hearings and on "behavior of individual witnesses," future hearings will have "pro- CONTACT US NOW FOR COMPLETE DETAILS cedural guidelines" providing for "ample ON OUR LINE OF FIELD STRENGTH METERS radio and television coverage." However, he cautioned that decision applies only to hearings held by Rail Services Planning Office and does not affect other ICC pro- ceedings. Fined. KDFw -TV Dallas newsman Bob OMAC INSTRUMENTS Phillips and cameraman Jim Carroll 932 PHILADELPHIA AVE. pleaded guilty and were fined $25 in con - SILVER SPRING. MARYLAND 20910 (301) 589 -3125 tempt -of -court charge stemming from

Broadcasting Apr 1 1974 37 The Broadcasting Playlistii Apr 1

Rent by [My the songs in air -play popularity on U.S. radio, as reported lo 0.5r -ell rink pen. These are top UM Tins Imp venom) 6- lop- 3- 7- Broadcasting by a nationwide sample of stations that program contemporary. «tek weeA Alit -10061 Me 3p 70 129 "top -40" formats. Each song has been "weighted" in terms of Arbitron Radio audience ratings for the reporting station on which it is played and for the part 53 M 42 Touch a Hand, Make a Friend (3:26) 41 41 43 44 of the day in which it appears. (g) indicates an upward movement of 10 or Staple Singers -Stax more chart positions over the previous Piaylisi week. 62 el 43 Thanks for Saving My Life (2:57) 49 40 44 43 Billy Paul -Phila. Intl. Mighty Love (3:14) 45 51 47 37 Oar -ell lenk bnk 137 der pert. 39 44 lest This 160. (6.nalnl 6- to. 3- 7- Spinners -Atlantic seek weak Annt -label 100 39 70 (29 59 W 45 I'm a Train (3:16) 50 50 42 45 Albert Hammond -Mums 54 46 Star Baby (2:37) 52 43 45 46 1 1 Seasons in the Sun (3:24) 1 1 1 Terry Jacks -Bell Guess Who -RCA 19 47 You're Sixteen 40 47 58 41 4 2 Sunshine (3:18) 3 2 4 (2:50) John Denver -RCA Ringo Starr -Apple 57 48 Help Me 51 46 49 52 5 3 Hooked on a Feeling (2:54) 2 4 3 (3:22) Blue Swede -EMI Joni Mitchell -Asylum 45 49 Dancing Machine (2:29) 48 54 48 50 3 4 Mockingbird (3:45) 5 3 5 Jackson Five Carly Simon & James Taylor-Elektra -Motown 50 Happiness Is Me and You (3:06) 46 49 46 58 7 5 Bennie and the Jets (5:00) 6 5 2 -15 Elton John -MCA Gilbert O'Sullivan -MAM 50 51 L D (3:56) 44 2 6 Dark Lady (3:26) 4 6 7 W 0 56 50 59 Cher -MCA Harry Chapin- Elekira 37 52 Put Your Together (3:05) 53 52 55 49 13 7 TSOP (3:18) 8 7 8 Hands MFSB -Phila. Intl. O'Jays- Phila. Int'I. 63 Virginia (2:30) 47 55 54 56 8 8 Rock On (3:13) 7 8 11 153 David Essex -Columbia Bill Amesbury -Casablanca 41 54 Once You Understand (3:55) 55 60 51 48 10 9 Jet (2:48) 10 10 6 Think Tree Paul McCartney & Wings-Apple -Big 60 55 Oh Very Young (2:33) 61 53 53 54 6 10 Boogie Down (3:30) 12 9 10 Cat Eddie Kendricks -Tamla Stevens -A &M 56 Don't You Worry 'Bout a Thing (3:40) 71 45 56 53 14 11 The Best Thing That Ever Happened to Me (3:45) 11 11 9 -Li Stevie Wonder- Tamia Gladys Knight & the Pips -Duddah 71 57 Must Be Love (3:30) 56 58 57 61 11 12 Eres Tu (Touch the Wind) (3:12) 9 12 12 b Mocedades -Tara James Gang -Atco 67 58 Outside Woman (3:35) 68 48 61 55 16 13 Oh My My (3:39) 15 13 13 Ringo Starr -Apple Bloodstone -London 48 59 On a Night Like This (2:57) 12 14 & Snakes (3:03) 14 14 14 60 63 59 65 Spiders Bob Dylan Jim Stafford -MGM -Asylum 65 60 You Make Me Feel Brand New (4:45) 65 47 57 17 15 The Lord's Prayer (2:59) 13 15 16 Slylistics-Avco Sister Janet Mead -A &M 58 61 Honey Please Can't Ya See (2:54) 66 59 60 64 18 16 I'll Have to Say I Love You In a Song (2:30) 16 18 17 Barry White Jim Croce -ABC /Dunhill -20th Century 47 62 Star (2:58) 26 17 Keep on Singing (3:03) 17 17 18 62 66 62 69 Stealers Helen Reddy -Capitol Wheel -A &M 63 One Tin (3:14) 9 18 The Way We Were (3:29) 18 19 19 -m Soldier 54 52 Barbra Streisand- Columbia Coven -MGM 46 I 25 19 Come and Get Your Love (3:30) 20 16 15 64 Like to Live the Love (3:15) 63 62 68 67 Redbone -Epic B. B. King- ABC /Dunhill 21 20 A Very Special Love Song (2:44) 19 23 26 68 65 Skybird (2:18) 67 65 63 66 Charlie Rich -Epic Neil Diamond-Columbia 31 b 21 Lookin'for a Love (2:37) 22 20 21 66 66 I've Got a Thing About You Baby (2:20) 64 61 64 Bobby Womack- United Artists Elvis Presley -RCA 30 22 Loco- Motion (2:45) 24 21 20 70 67 WouldYouLaywithMe (in a Field of Stone) (2:33) 57 64 74 Grand Funk -Capitol Tanya Tucker-Columbia 15 23 Jungle Boogie (3:08) 21 22 23 - 68 Put a Little Love Away (3:10) 59 71 75 67 Kook and the Gang- Dellte Emotions -Stax 25 22 24 24 Piano Man (4:30) 23 51 69 I Love (2:06) 58 75 Billy Joel- Columbia Tom T. Hall- Mercury 25 The Show Must Go On (3:29) 25 24 25 35 p 55 70 She's Gone (3:24) 74 69 51 Three Dog Night -ABC /Dunhill Daryl Hall & John Oates -Atlantic 33 26 Tubular Bells (3:18) 27 26 30 - 71 Sundown (3:37) 72 67 63 Mike Oldfield- Virgin Gordon Lightfoot- Reprise 38 1 27 I've Been Searching So Long (4:19) 26 29 27 44 72 Let Me Be There (3:00) 69 68 71 72 Chicago -Columbia Olivia Newton -John -MCA 20 28 Rock & Roll Hootchie Koo (2:55) 29 27 24 Rick Derringer -Blue Sky 73 73 A Dream Goes on Forever (3:21) 70 62 Todd 28 29 Last Kiss (2:31) 28 31 31 Rundgren -Bearsville Wednesday- Sussex 74 Werewolf (3:30) 73 66 73 36 30 Just Don't Want to Be Lonely (3:31) 35 32 29 Five Man Electrical Band -Polydor Main Ingredient -RCA 56 75 There Won't Be Anymore (2:22) 74 69 72 49 L7 31 The Entertainer (2:57) 30 33 32 Charlie Rich -RCA Marvin Hamlisch -MCA 34 32 Let It Ride (3:33) 38 28 28 Bachman -Turner Overdrive- Mercury Alphabetical list (with this week's over -all rank). Bennie and the Jets (5), The Best 27 33 Love Song (2:50) 31 30 38 Thing That Ever Hapened to Me (11), Boogie Down (10), Come and Get Your Love (19), Anne Murray-Capitol Dance with the Devil (39), Dancing Machine (49), Dark Lady (6), Don't You Worry 'Bout A Thing (56), A Dream Goes on Forever (73), 34 Love's Theme (3:30) 36 36 33 Eres Tu (Touch the Wind) (12), Happiness 29 Is Me and You (50), Help Me (48), Honey Unlimited Orchestra Century Please Cant Ya See (61), Hooked on a Love -20th Feeling (3), I Like to Live the Love (641, I Love (69), I'll Have to Say I Love You in a 22 35 Until You Come Back to Me (3:25) 33 34 36 Song (16), I'm a Train (45), I've Been Searching So Long (27), I've Got a Thing About You Aretha Franklin -Atlantic Baby (66), Jet (9), Jungle Boogie (23), Just Don't Want to Be Lonely (30), Keep oh (17), 40 36 Tell Me a Lie (2:59) 32 39 42 Singing Last Kiss (29), Last Time I Saw Him (38), Let It Ride (32), Let Me BB Sami Jo -MGM South There (72), Loco -Motion (22), Lookin' for a love (21), The Lord's Prayer (15), Love Song (33), Love's Theme (34), Midnight at the Oasis (41), Mighty 32 37 My Sweet Lady (2:40) 34 37 35 Love (44), Mockingbird (4). The Entertainer -Music from the Sling (31), Must Be Love (57), Cliff De Young -MCA My Mistake Was lo Love You (40), My Sweet Lady (37), Oh My My (13). Oh Very Young (55), On a Night Like 23 38 Last Time I Saw Him (2:45) 37 38 40 This (59), Once You Understand (54), One Tin Soldier (63). Outside Woman (58), Piano Diana Ross -Motown Man (24), Put a Little Love Away (68), Put Your Hands Together (52), Rock on (8), Rock 69 81 39 Dance with the Devil (3:32) 42 35 34 & Roil Hootchie Koo (28), Seasons in the Sun (1), She's Gone (70), The Show Must Go Cozy Powell- Chrysalis On (25), Skybird (65). Spiders & Snakes (14), Star (62), Slar Baby (46), Sundown (71), Sunshine (2), Tell Me a Lie (36), Thanks for Saving My Life (43), There Won't Be Any- -L7 40 My Mistake Was to Love You (2:55) 39 41 47 more (75), Touch a Hand, Make a Friend (42), TSOP (7), Tubular Diana Ross and Marvin Gaye- Motown Bells (26), Until You Come Back to Me (35), A Very Special Love Song (20), Virginia (53), WO L D (51), 61 II 41 Midnight at the Oasis (3:36) 43 44 40 39 The Way We Were (18), Werewolf (74), Would You Lay with Me (in a Field of Stone) (67), Maria Muldaur- Reprise You Make Me Feel Brand New (60), You're Sixteen (47).

Broadcasting Apr 1 1974 38 Continues from page 37 may be a bit out of period for a roaring - twenties film. By the 1920's, Tin Pan Alley and songwriters such as Irving Berlin had replaced ragtime as the main radio television catv public relations/ contacts source of popular music. But the same b 'I can be said for the film "American Graf- Public Relations /Contacts is a regular feature of BROADCASTING, the newsweekly fiti," set in the early sixties but with of broadcasting and allied arts, appearing the first Issue of each month. If you mall soundtrack that pays more respect to releases or broadcast material to Stations, your advertisement belongs on this page. mid -fifties hits than to its contemporary music. The point is that the feeling of the past is evoked, and it is stirring and free film programing (eont'd) effective.

Scott Joplin wrote The Entertainer for CUSTOM TAPES FOR AUTOMATION James Brown and his Mandolin Club, FREE -FOR -ALL one of the more popular black banjo - 1974 Catalog of Audience Builders and- mandolin of the turn the POWER- PACKED, PRIME TIME VISUALS groups of :1110/40).:HE srup,os had up 50 in- Write or Call for Your FREE Winter /Spring C I1 B century that sometimes to Catalog Now and Start Planning Your Own struments. It was one of the last works Festival of Free Films -All Topics. 3415 !!lS,OD AVENUE rlrOM.ULaOr"v,9r 01 FILMS of Mr. Joplin's most productive years. ASSOCIATIONSTERLING 4 i 5 / 5 9 2. 0 i i 9 (After 1903, he became almost wholly 865 Third Ave., N.Y. 10022 (212) 752 -4431 absorbed in writing two ragtime operas, one of which has since been lost, the other an unqualified failure.) The Enter- radio drama tainer was the end of series of ragtime FREE FILMS? Modern has the most. Many sublecb: piano numbers that he began composing Series programming. Call or write in 1899, when his Maple Leaf Rag was Modern TV, 2323 New Hyde Park Road, SHERLOCK HOLMES published and became a million -selling New Hyde Park, Radio Mystery Series N.Y. 11040. song (in sheet -music form, that is) and (516) 437-6300. Ask IS BACK the first national ragtime smash hit. ON THE AIR! Popularized in bordellos and backstreet Modern

bars at first, ragtime-like rock and roll, 1°9,i p°rrs,., CHARLES MICHELSON,INC. which would become the fourth or fifth jingles 45 West 45th St., New York 36 Plaza 7 -0695 generation of native American pop music 50 years later -was disparaged as vulgar and noisy, harsh terms indeed for music CONTEMPORARY as ID'! & Commercial Jingler most think of today charming or light. Demo Available LUM and ABNER if not just plain antiquated. "Ragtime 5 - 15 MINUTE suggests repulsive dance halls and restau- 'ROGRAMS WEEK; rants," the Musical American magazine NMI E0 Ma 0JCA8 Twelve Irving Square Lum & Abner Distributors said back then. Framingham, Mar., 01701 P. 0. BOX 1483 But ragtime flourished until the first (617) 879.2438 LITTLE ROCK, ARK. 72203 World War. Scott Joplin died of syphilis J Phone (501) 376 -9292 on the first day of that war, in a New York welfare mental hospital at the age programing of 49. Searching the record on ragtime, it seems that Europeans were far more ap- 1735 DeSales St., N.W. preciative of ragtime than were the scha fertape To: BROADCASTING Wash., D.C. 20038 Americans for whom the music was TOUCH OF VELVET (202) 638-1022 Please insert the following copy for us beginning created. The Times of London said in next month on the Public Relations /Contacts The Smoothest Sound In Town... page and Invoice at the lx, Sx. 12x rate. Tracking the 'Playlist.' At last, the chart is promising extensive changes. SCHAFERTAPES It has been stagnant- through the i 75 Castilian Drive top -40 positions especially -for more Goleta, California 93017 than a month. Seven bolted records vO, (805)968 -0755 between numbers 39 and 50 seem bound to shake up top positions which have been held for so long by artists such as Cher, Terry Jacks, Increase Your Radio Business 35% David Essex and Mocedades. The or More Is Pretty Impressive. A New new, promising records include Chi- Type Radio Programing. cago's I've Been Searching So Long IT'S COMEDY MUSIC TIME (27), Marvin Hamlisch's The Enter- Demo Tape Available tainer (31), Cozy Powell's Dance With WALDEN PRODUCTIONS 16131/2 N. Mariposa Avenue the Devil (39), Marvin Gaye and Di- Hollywood, Calif. 90027 ana Ross's My Mistake Was to Love You (40 in its first week of release), Maria Muldaur's Midnight at the Oasis (41), the Staples' Touch a PERSONALITY RADIO? Hand, Make a Friend (42), Billy Paul's Hundreds of MOR and Top -40 personalities get Thanks for Saving My Lite (43), Albert much of their material from the new, improved Name in- Hammond's I'm a Train (45) and Gil- Sullivan Letter (not a joke service). Much teresting information about record artists for as Company bert O'Sullivan's Happiness Is Me little at $2.33 per month. For a free sample and You (50). Also new this week is write: Address Stevie Wonder's Don't You Worry (New, Improved) SULLIVAN LETTER 888 7th Ave., Suite 400, New York, NY 10019 About a Thing, which comes on at 56.

Broadcasting Apr 1 1974 39 1913 that "ragtime is absolutely charac- mark for black vocalists six years after his teristic of its inventors -from nowhere death in a plane crash. But Al Green has but the United States could such music strongly established his ground stylistical- have sprung ... Nor can there be any ly and has worked that ground thoroughly doubt about its vigor, brimming over and successfully. And he can match his with life." emotional intensity against any other It is impossible to say that Mr. Ham - black singer working now. lisch's Entertainer is going to do for Let's Get Married, his latest single, Scott Joplin and ragtime what Bette Mid - comes after a sophomore -year slump for ler's re -make of Boogie Woogie Bugle Mr. Green. In 1972, his first four records Boy did for the Andrews Sisters, who were unequivocal hits (two gold albums, originally sang the number in an Abbott three gold singles) while last year he and Costello movie in the 40's. That song could not come up with one. But now he did so much for their stock that the two has some important awards under his surviving Andrews sisters were brought belt -most recently, the American Music out of retirement to star in a current Award for best male R &B singer-and Broadway show, "Over Here." the patina of instant stardom has faded But everytime The Entertainer comes and he has settled down to hard work. on the air -and that is happening more He's been absent from pop radio for a and more often as the song leap -frogs up year now and, as is often with case with the charts (see "Playlist," page 38) -it major artists, absence makes the pop is a subtle, but honest, reminder of where fan's heart grow even fonder. Some of the almost all of American pop music began. stations that were playing Let's Get Mar- Its origins and best practitioners were ried last week were wtxy(AM) and WGAR(AM), both Cleveland, WHOT(AM) black, its structure was simple and reach- Cover from the original sheet music: 1902 ed many more than were able to decipher Youngstown, Ohio, KGBS-AM -FM Los An- geles, Detroit, wtoD(AM) and enjoy the neo- classicists thriving in of to WDRQ(FM) and clever talk full allusions the WLEE(AM) WAKY- the parlors of the time. Though the Times It would Miami, Richmond, Va., dead. not occur to them to (AM) and WINN(AM), both Louisville, of London wrote this following appraisal search for American art in the architec- in 1913, it is no less applicable to today's Ky., KYAC(AM) Kirkland, Wash., and ture of railway stations and the draughts- WFLS(AM) Fayetteville, N.C. pop music. "American dilettanti," its manship and sketch -writing of news- critic wrote, "never did and never will papers, because they have not the wit to look in the right corners for vital art. A learn that genuine art flourishes best in the Extras. The following new releases, listed really original artist struggling under their atmosphere of genuine public demand." alphabetically by title, are making a very noses has small chance of being mark in BROADCASTING'S " Playlist" re- recognized by them.... They associate porting below the first 75: art with Florentine frames, matinee hats Breaking In ALL IN LOVE IS FAIR, Barbra Streisand (Columbia). La Grange -ZZ Top (London) This ANOTHER PARK. ANOTHER SUNDAY, Doo- raunchy, fierce Texas blues -rock trio is just bie Brothers (Warner Brothers). beginning to garner in the North the kind DON'T MESS UP A GOOD THING, Gregg of adulation showered on it by South- Allman (Capricorn). westerners since 1971. With La Grange, IF I WERE A CARPENTER, Leon Russell Serving the first single off the group's six- month- (Shelter). old third album, Tres Hombres, ZZ Top IF IT FEELS GOOD DO IT, Ian Lloyd and the appears to be getting a coast-to -coast corn- the Stories (Kama Sutra). ing out party. I'LL BE THE OTHER WOMAN, SOUL Chil- ZZ Top is solidly in the tradition of dren (Stax). broadcast other Southern groups such as the Allman I'M IN LOVE, Aretha Franklin (At- Brothers, Edgar Winter and Canned Heat, lantic). industry and that tradition demands ZZ Top be LA GRANGE, ZZ Top (London). taken seriously as an exponent of tech- LET'S GET MARRIED, Al Green (London). nical rock. La Grange's opening lyrics LOOK FOR THE LIGHT, B. W. Stevenson longer than any give way to a blitz of some of the most (RCA). penetrating rock and roll to be heard LOVING YOU, Johnny Nash (Epic). other these days on airwaves saturated with MIGHT JUST TAKE YOUR LIFE, Deep saccharine ballads. La Grange is almost Purple (Warner Brothers). entirely an instrumental performance. MR. NATURAL, Bee Gees (RSO). equipment Top 40 reports on La Grange suggest MUSCLE OF LOVE, Alice Cooper (War- Texas's fanatical early reception for ZZ ner Brothers). manufacturer. Top isn't based in sentimentality (the NICE TO BE AROUND, Maureen McGov- group held off the Rolling Stones in ern (20th Century). Hawaii two years ago for three ZZ Top ONE HELL OF A WOMAN, Mac Davis encores). La Grange can be heard in (Columbia). Gates every section of the country, with espe- SAXAPHONES, Jimmy Buffet (ABC/ cially heavy airplay in Seattle and Hous- Dunhill). since 1922 ton, a London Records source said. SIMONE, Henry Gross (A &M). Stations playing La Grange include wGRC- so GOOD, Eleventh Hour (20th Cen- (AM) Atlanta; wccc(AM) Hartford; tury). WIST(AM) Charlotte, N.C.; KROG (AM ) THIS IS YOUR SONG, Don Goodwin (Sil- Los Angeles; WSAM(AM) Saginaw, Mich.; ver Blue). KLww(AM) Minneapolis and KJOY (AM) TOUCH & Go, Al Wilson (Rocky Road). HARRIS Stockton, Calif. UNBORN CHILD, Seals & Crofts (War- GATES sD ner Brothers). 'r Illinois 6 2301, U.USA. Let's Get Married -Al Green (Hi) Al WATCHING THE RIVER RUN, Loggins & Green does not have the versatility or Messina (Columbia). the power of the late Otis Redding, whose YOUR CASH AIN'T NOTHING BUT TRASH, recorded work still serves as the bench- Steve Miller Band (Capitol).

Broadcasting Apr 1 1974 40 CBS /Records Group, $141,231 salary, Bank of America and group of Florida Finance $120,000 additional; John Phillips, presi- banks; they provide for unsecured $75- dent, CBS /Columbia Group, $103,654 million declining and revolving seven - CBS's pay at the top salary, $60,000 additional; John D. year term loan, repayable at rate of $10 Backe, president, CBS /Publishing Group, million annually with final $15 million The proxy statement accompanying $89,693 salary, $50,000 additional; Clive payment due in fiscal 1981 and with CBS's notice of annual meeting and its J. Davis, deposed president of CBS/ interest payable quarterly at rates from annual financial report (BROADCASTING, Records Group and of Columbia Rec- prime to one -half of 1% above prime. March 25) lists the 1973 remuneration ords Division, $61,846 salary plus $30,- Agreements also make available to corn - of the following officers: 000 prior to termination of his employ- pany revolving $25- million unsecured William S. Paley, chairman, $200,481 ment under an incentive compensation line of credit at prime rate. salary, $185,000 in additional compensa- contract. sion and $15,000 deferred; Arthur R Up. Cox Cable Communications Inc. Taylor, president, $175,481 salary, $175,- should show first -quarter gains of 20% 000 additional; John A. Schneider, presi- Financial Briefs in revenue, 22% in subscribers and 10% dent, CBS /Broadcast Group, $150,289 in profit compared with first quarter of salary, $110,000 additional and $9,000 Loans. Walt Disney Productions has 1973, says President Henry W. Harris. deferred; Goddard Lieberson, president, made new bank credit arrangements with He predicts full year gains.

Week's worth of earnings reports from stocks on Broadcasting's index

CURRENT AND CHANGE YEAR EARLIER Net Per Net Pet Company Period /Ended Revenues Change Income Change Share Revenues Income Share CCA Electronics Corp. year 10/31 5,577,383 - 3.7% 70,853 - 71.3% .08 5,789.137 246,525 .26 Citizens Financial Corp. year 12/31 50,065,000 + 96.3% 521,000 - 3.34% .21 24,505,000 3,701,000 1.41 General Tire & Rubber Co. 3 mo. 2/28 336,463,000 + 10.9% 13,493,000 - 13.4% .63 303,396,000 15,589,000 .73 Heritage Communications Inc. year 12/31 489,861 +262.6% (261,133) (.76) 186,553 (112.950) (.43) Tektronix Inc. 40 weeks 3/3 199,252,000 + 36.9% 16,160,000 + 34.9% 1.87 145,581,000 11,979,000 1.39 Warner Communications Inc.' year 12/31 549,619,000 + 10.2% 51,170,000 + 2.1% 2.36 498,602,000 50,118,000 2.20

Percentage change is too great to provide a meaningful figure. 000 in 1972. Cablevision contributed $27,493,000 in 1973, $24,306.000 in I Television film rentals contributed $56,744,000 to revenues in 1973, $49,030- 1972. Broadcasting's index of 138 stocks allied with electronic media

Approx. Total market Closing Closing shares capitali- Stock Wed. Wed. Net change % change 1973 -1974 P/E out zation symbol Exch. March 27 March 20 in week in week High Low ratio (000) (000)

Broadcasting ABC ABC 25 1/2 25 5/8 - 1/8 .48 34 1/4 20 9 16,584 422,892 CAPITAL CITIES COMM. CCB 35 1/4 36 - 3/4 - 2.08 62 1/2 29 14 7,198 253,729 CBS CBS 35 1/4 34 7/8 + 3/8 + 1.07 52 24 7/8 11 28,061 989,150 CONCERT NETWORK* 3/8 3/8 .00 7/8 1/4 8 2,200 825 COX COX 17 17 1/4 1/4 - 1.44 40 1/4 13 3/8 9 5,831 99,127 FEDERATED MEDIA* ++ 5 1/2 5 1/2 .00 5 1/2 2 18 820 4,510 GROSS TELECASTING GGG 11 1/4 11 3/4 1/2 - 4.25 18 3/8 10 7 800 9.000 LIN LINB 5 1/8 5 5/8 1/2 - 8.88 14 3/4 3 1/4 5 2,296 11,767 MOONEY* MOON 3 1/8 3 1/8 .00 10 1/4 2 1/4 8 385 1.203 PACIFIC E SOUTHERN PSOU 5 1/4 5 1/4 + 5.00 13 3/4 4 1/2 75 1,751 9,192 RAHALL RAHL 4 1/2 4 1/2 .00 12 1/4 2 3/4 7 1,297 5.836 SCRIPPS-HOWARD ++ SCRP 16 1/2 16 1/2 .00 21 1/4 14 3/8 8 2,589 42,718 STARR SSG 7 3/4 7 1/2 + 1/4 + 3.33 24 1/2 7 6 1,069 8,284 STORER SBK 15 3/8 16 3/4 - 1 3/8 - 8.20 44 12 7 4,751 73,046 TAFT" TFB 18 3/4 20 1/8 - 1 3/8 - 6.83 58 5/8 15 1/2 7 4,219 79.106 WOODS COMM.s ++ 3/4 3/4 .00 1 5/8 1/4 6 292 219 Broadcasting with other major interest TOTAL 80,143 2.010,604

ADAMS- RUSSELL AAR 2 1/4 2 1/4 12.50 5 3/8 2 6 1,259 2,832 AVCO AV 6 5/8 7 3/8 3/4 10.16 16 6 3/8 6 11,481 76,061 BARTELL MEDIA BMG 1 1/2 1 7/8 3/8 20.00 3 1/2 1 4 2.257 3,385 JOHN BLAIR BJ 6 7/8 7 1/8 1/4 3.50 13 4 7/8 5 2,403. 16,520 CAMPTOWN INDUSTRIES* 3/8 7/8 1/2 57.14 2 1/4 5 1.138 426 CHRIS -CRAFT CCN 3 7/8 3 5/8 + 1/4 + 6.89 6 5/8 2 11 4,162 16,127 COMBINED COMM. CCA 12 7/8 11 3/4 + 1/8 9.57 44 10 9 3,274 42,152 COWLES CWL 6 1/8 6 3/8 1/4 3.92 9 5/8 4 3/4 12 3,969 24,310 DUN E BRADSTREET DNB 32 1/2 33 3/4 1/4 3.70 42 30 22 26,198 851,435 FAIRCHILD INDUSTRIES FEN 5 1/8 5 7/8 3/4 12.76 13 3/8 4 47 4,550 23,318 FUQUA FOA 9 3/8 9 3/4 3/8 3.84 20 3/8 6 3/4 4 8,560 80,250 GENERAL TIRE GY 16 1/4 17 3/8 1/8 6.47 28 3/4 12 4 21,505 349,456 GLOBETROTTER GLBTA 3 5/8 3 5/8 .00 8 1/8 17/8 4 2,759 10,001 GRAY COMMUN. ++ 7 7 .00 12 7/8 6 1/2 5 475 3,325 HARTE -HANKS HHN 8 7/8 8 7/8 .00 29 1/4 7 7 4,337 38,490 JEFFERSON -PILOT JP 29 1/4 29 1/2 1/4 .84 40 7/8 27 14 24,082 704,398 KAISER INDUSTRIES KI 8 7 7/8 + 1/8 + 1.58 9 3/8 4 5 27,487 219,896 KANSAS STATE NET.* KSN 3 5/8 3 1/2 1/8 3.57 6 1/8 3 1/4 6 1,741 6,311 KING ST IP KTP 6 1/8 3 1/2 2 5/8 75.00 14 1/4 3 1/2 6 1,154 7,068 LAMB COMMUN. * ++ 1 1/4 1 1/4 .00 2 5/8 1 1/4 25 475 593 LEE ENTERPRISES LNT 13 1/8 12 5/8 * 1/2 3.96 25 9 7/8 9 3,352 43,995 LIBERTY LC 14 14 7/8 - 7/8 5.88 23 7/8 13 3/8 6 6,632 92,848 MCGRAW -HILL MHP 8 7/8 8 1/2 3/8 4.41 15 7/8 6 3/8 8 23,486 208,438 MEDIA GENERAL MEG 26 1/2 25 1/4 + 1 1/4 4.95 43 1/2 20 1/2 11 3,546 93,969 MEREDITH MDP 10 1/8 10 1/2 3/8 3.57 20 1/2 8 3/8 5 2,897 29,332 METROMEDIA MET 8 7/8 9 1/4 - 3/8 4.05 32 1/4 7 6 6,493 57,625 MULTIMEDIA MMED 13 13 .00 30 1/4 11 1/2 10 4.388 57,044

Broadcasting Apr 1 1974 41 Approx. Total market Closing Closing shares capltall- Stock Wed. Wed. Net change % change 1973 -1974 P/E out zat /on symbol Exch. March 27 March 20 in week in week High Low ratio (000) (000)

OUTLET CO. OTU N 8 7/8 9 - 1/8 - 1.38 17 5/8 8 5 1,379 12,238 POST CORP. POST 0 10 1/2 30 1/4 + 1/4 + 2.43 17 8 5 893 9,376 PSA PSA N 8 1/4 9 - 3/4 - 8.33 21 7/8 6 1/8 46 3,768 31,086

REEVES TELECOM RBT A 1 3/8 1 3/8 ' .00 3 1/4 1 1/4 8 2,376 3,267 RIDDER PUBLICATIONS RPI N 7 1/2 14 1/2 - 7 - 48.27 29 7/8 7 1/2 5 8,312 62,340 ROLLINS ROL N 17 1/8 17 1/2 - 3/8 - 2.14 36 1/2 14 1/4 15 13,305 227,848 RUST CRAFT RUS A 8 1/2 9 1/8 - 5/8 - 6.84 33 3/4 7 1/2 5 2,366 20,111 SAN JUAN RACING SJR N 11 1/2 11 3/4 - 1/4 - 2.12 23 3/4 11 3/8 10 2,367 27,220 SCHERING -PLOUGH SGP N 73 1/4 72 3/4 1/2 .68 87 5/8 62 1/2 37 52,590 3,852,217 SONDERLING SOB A 8 1/2 8 1/8 + 3/8 + 4.61 16 3/8 6 3/8 5 816 6,936 TECHNICAL OPERATIONS TO A 5 1/2 6 1/8 - 5/8 - 10.20 13 1/2 4 6 1,359 7,474 TIMES MIRROR CO. TMC N 16 3/8 16 1/4 + 1/8 + .76 25 7/8 13 7/8 10 31,145 509,999 TURNER COMM.* 0 3 1/8 3 1/8 .00 6 3 7 1,486 4,643 WASHINGTON POST CO. WPO A 22 7/8 22 + 7/8 + 3.97 37 15 3/4 8 4,749 108,633 WOMETCO WOM N 9 3/8 9 1/2 - 1/8 - 1.31 19 3/8 7 7/8 7 6,295 59,015 Cablecasting TOTAL 337,266 8,002,008

AMECO * * ++ ACO 0 1/4 1/4 .00 3 1/8 1.200 300

AMER. ELECT. LABS ** AELBA 0 1 1/2 1 3/8 + 1/8 + 9.09 3 5/8 1 1,673 2,509 AMERICAN TV E COMM. AMTV 0 12 1/4 11 1/2 + 3/4 + 6.52 39 7 1/4 35 3,174 38,881 ATHENA COMM. ** 0 1/2 1/2 .00 5 1/2 3/8 2,126 1,063 BURNUP E SIMS BSIM 0 20 1/8 20 1/2 - 3/8 - 1.82 34 3/4 15 1/8 23 7,907 159,128 CABLECOM- GENERAL CCG A 3 1/8 3 1/8 .00 8 7/8 1 3/4 104 2,536 7,925 CABLE FUNDING CORP. CFUN 0 6 3/8 6 3/8 .00 9 3/4 4 1/2 53 1,121 7,146 CABLE INFORMATION** 0 5/8 5/8 .00 2 1/2 5/8 663 414 CITIZENS FINANCIAL LPN A 3 3 .00 9 1/2 2 3/8 9 2.390 7,170 COMCAST* 0 2 2 .00 5 3/8 1 1/2 8 1,705 3,410 COMMUNICATIONS PROP. COMU 0 3 2 7/8 + 1/8 + 4.34 9 3/4 2 1/8 25 4,761 14,283 COX CABLE CXC A 8 1/4 9 3/8 - 1 1/8 - 12.00 31 3/4 7 3/4 16 3,560 29,370 ENTRON* ENT 0 5/8 5/8 .00 9 1/4 1/4 4 1.358 848 GENERAL INSTRUMENT GRL N 14 7/8 15 5/8 - 3/4 - 4.80 29 1/2 12 1/4 9 6,792 101,031

GENERAL TELEVISION* 0 1 1/4 1 1/4 .00 4 1/2 1 1/4 63 1,000 1,250 LVO CABLE LVOC 0 3 3/8 3 3/8 .00 11 1/4 2 3/4 18 1,879 6,341 SCIENTIFIC- ATLANTA SFA A 8 1/8 8 1/4 - 1/8 - 1.51 15 3/8 6 1/4 9 917 7,450 TELE- COMMUNICATIONS TCOM 0 3 7/8 3 3/4 + 1/8 + 3.33 21 2 5/8 16 4.619 17,898 TELEPROMPTER TP N 5 1/8 6 - 7/8 - 14.58 34 1/2 3 3/4 30 16,482 84,470 TIME INC. TL N 38 38 1/8 - 1/8 - .32 63 1/4 25 3/4 8 10,380 394,440 TOCOM* TOCM 0 4 3/4 4 1/2 + 1/4 + 5.55 12 1/8 2 3/4 11 634 3,011 UA- COLIIMBIA CABLE UACC 0 5 3/4 5 1/2 + 1/4 + 4.54 15 3 3/4 13 1,790 10,292 VIACOM VIA N 6 1/8 6 3/4 - 5/8 - 9.25 20 4 5/8 10 3,851 23,587 VIKOA VIK A 2 7/8 2 7/8 .00 9 1/8 1 3/4 96 2,591 7.449 Programing TOTAL 85,109 929,666

COLUMBIA PICTURES ** CPS N 3 1/8 3 1/8 .00 9 7/8 2 1/4 6,748 21,087 DISNEY DIS N 48 3/4 51 5/8 - 2 7/8 - 5.56 123 7/8 37 29 29,155 1,421,306 FILMWAYS FWY A 4 1/8 4 7/8 - 3/4 - 15.38 5 3/4 2 1/8 7 1,801 7,429 GULF + WESTERN GW N 26 3/8 26 1/2 - 1/8 - .47 35 3/4 21 3/8 5 14,088 371,571 MCA MCA N 22 1/4 23 5/8 - 1 3/8 - 5.82 34 1/4 18 1/2 8 8,379 186,432

MGM MGM N 13 1/2 14 1/2 - 1 - 6.89 24 7 5/8 9 5,918 79,893

TELE- TAPE ** 0 1/4 1/4 .00 1 3/4 1/4 2.190 547 TELETRONICS INTL.* 0 4 4 1/8 - 1/8 - 3.03 lO 1/2 2 1/2 8 943 3,772 TRANSAMERICA TA N 9 1/2 9 3/8 + 1/8 + 1.33 17 5/8 6 1/8 8 66.354 630,363 20TH CENTURY -FOX TF N 8 7/8 9 1/8 - 1/4 - 2.73 12 3/8 5 10 8,557 75,943 WALTER READE ** WALT O 3/8 3/8 .00 1 3/8 1/8 2,203 826 WARNER WCI N 14 3/4 14 7/8 - 1/8 .84 39 1/8 9 6 15,064 222,194 WRATHER ** WCO A 7 7/8 8 1/8 - 1/4 - 3.07 16 5/8 3 7/8 2,229 17,553 Service TOTAL 163,629 3,038.916

BADO INC. O 12 7/8 13 1/4 - 3/8 - 2.83 17 7/8 10 6 2,513 32,354

COMSAT CO N 35 3/8 36 1/2 - 1 1/8 - 3.08 64 1/2 32 1/2 10 10,000 353,750 CREATIVE MANAGEMENT CMA A 5 1/2 5 5/8 - 1/8 - 2.22 9 1/2 3 6 1,016 5,588 DOYLE DANE BERNBACH DOYL O 10 1/4 10 1/2 - 1/4 - 2.38 23 1/2 8 1/2 5 1,799 18.439

ELKINS INSTITUTE * * ++ ELKN O 1/4 1/4 .00 1 1/4 1/4 1,897 474 FOOTE CONE E BELDING FCB N 10 3/8 11 1/8 - 3/4 - 6.74 13 3/8 8 1/8 7 2,122 22,015 GREY ADVERTISING GREY 0 8 3/8 8 1/4 + 1/8 + 1.51 17 1/4 7 1/2 4 1,264 10,586 INTERPUBLIC GROUP IPG N 12 1/4 12 5/8 - 3/8 - 2.97 25 3/8 9 3/4 4 2,464 30,184 MARVIN JOSEPHSON MRVN 0 8 1/2 8 1/4 + 1/4 + 3.03 18 1/2 6 3/4 6 957 8,134 MCCAFFREY E MCCALL* 0 9 1/4 9 1/4 .00 10 3/4 5 5 585 5,411 MCI COMMUNICATIONS. MCIC 0 4 3/4 4 1/2 + 1/4 + 5.55 8 7/8 3 3/4 12,825 60,918 MOVIELAB ** MOV A 1 1/4 1 1/8 + 1/8 + 11.11 1 7/8 1/2 1,407 1,758 MPO VIDEOTRONICS ** MPO A 2 1/4 2 1/4 .00 4 7/8 2 539 1,212 NEEDHAM, HARPER NDHMA 0 6 1/2 7 1/4 - 3/4 - 10.34 26 1/4 5 3 917 5,960 A. C. NIELSEN NIELB 0 22 5/8 21 5/8 + 1 + 4.62 40 1/2 19 3/4 20 10,598 239,779 OGILVY E MATHER OGIL 0 15 3/4 15 3/4 .00 32 1/2 12 3/4 6 1,777 27,987 PKL CO.* PKL 0 1 1/4 1 + 1/4 + 25.00 3 1/4 2 818 1,022 J. WALTER THOMPSON JWT N 10 10 3/8 - 3/8 - 3.61 24 3/4 8 1/4 5 2,625 26.250 UNIVERSAL COMM.*.. 0 3/4 3/4 .00 12 1/2 1/2 1 715 536 WELLS, RICH, GREENE WRG N 8 7/8 9 - 1/8 - 1.38 21 1/8 7 1/2 4 1,631 14,475 Electronics TOTAL 58,469 866,832

ADMIRAL ADL N 13 1/4 13 1/4 .00 18 7 1/4 8 10.796 143,047 AMPEX APX N 4 4 3/8 - 3/8 - 8.57 6 7/8 3 1/8 8 10,878 43,512

CCA ELECTRONICS* CCAE 0 3/4 7/8 - 1/8 - 14.28 3 3/4 1 881 660 COHU, INC. COH A 3 1/8 3 3/8 - 1/4 - 7.40 7 7/8 2 5/8 6 1,542 4,818 COMPUTER EQUIPMENT CEC A 1 3/4 1 3/4 .00 2 7/8 1 3/8 11 2.372 4,151 CONRAC CAX N 17 7/8 19 - 1 1/8 - 5.92 31 7/8 13 1/4 8 1,261 22,540 GENERAL ELECTRIC GE N 55 53 3/8 + 1 5/8 + 3.04 75 7/8 53 3/8 17 182,348 10,029,140 HARRIS -INTERTYPE HI N 31 1/4 29 1/2 + 1 3/4 + 5.93 49 1/4 24 1/2 11 6,227 194,593 INTERNATIONAL VIDEO IVCP 0 5 4 3/4 + 1/4 + 5.26 14 3/4 3 3/4 13 2,741 13,705

Broadcasting Apr 1 1974 42 Approx. Total markst Closing Closing shares espitan- Stook Wed. Wed. Net change % change 1973-1974 P/E out xatlOn symbol Exch. Match 27 March 20 in week in week High Low ratio (000) (000)

MAGNAVOX MAG N 6 7/8 7 1/8 - 1.78 29 5/8 6 1/4 23 17,806 122.416 3M MMM N 76 77 - - 1.29 91 5/8 71 1/4 29 113,086 8,594,536 MOTOROLA MOT N 57 1/8 57 3/4 5/8 - 1.08 68 3/4 41 1/4 19 27,740 1,584,647 OAK INDUSTRIES OEN N 12 1/8 12 3/4 5/8 - 4.90 20 1/2 9 1/2 5 1,639 19,872 RCA RCA N 19 5/8 20 1/8 1/2 - 2.48 39 1/8 16 1/2 8 74,515 1,462,356 ROCKWELL INTL. ROK N 27 5/8 27 5/8 .00 32 5/8 23 1/8 6 27.245 752,643 RSC INDUSTRIES RSC A 1 5/8 1 3/4 1/8 - 7.14 2 1/2 1 1/8 10 3,458 5,619 SONY CORP SNE N 28 3/4 27 5/8 + 1 1/8 + 4.07 57 1/4 21 1/4 22 66,250 11904,687 TEKTRONIX TEK N 44 1/4 45 3/4 - 1.66 56 5/8 29 7/8 19 8,646 382,585 T E L EMATI ONse TIMT o 2 1/8 2 1/8 .00 4 3/4 1 1/2 1,050 2,231 TELEPRO O 6 6 .00 6 1/4 38 475 2,850 VARIAN ASSOCIATES VAR N 11 1/2 11 3/4 1/4 - 2.12 19 1/2 9 5/8 11 6,617 76,095 WESTINGHOUSE Wx N 21 3/8 22 5/8 - 2.84 47 3/8 21 1/8 12 88,595 1,893,718 ZENITH ZE N 29 29 3/8 3/8 - 1.27 56 25 9 18,888 547,752 TOTAL 675.056 27,808,173

GRAND TOTAL 1,399,672 42.656,199

Standard & Poor'. industrial Average 108.09 109.19 -1.10

A- American Stock Exchange Over- the -counter bid prices supplied by P/E ratios are based on earnings- per -share P/E ratio computed with M- Midwest Stock Exchange Hornblower A Weeks, Hemphill -Noyes Inc., figures for the last 12 months as published earnings figures of company's N-New York Stock Exchange Washington. by Standard & Poor's Corp. or as obtained lest published fiscal year. 0 -Over the counter (bid price shown) Yearly highs and lows are drawn from through Broadcasting's own research. Earn- t No annual earnings figures P- Pacific Coast Stock Exchange trading days reported by Broadcasting. ing figures are exclusive of extraordinary are available. ttStock did not trade on Wednesday; Actual figures may vary slightly. gains or losses. No P/E ratio Is computed; closing price shown is last traded price. company registered net loases.

Fates & Fortunes.

Media James Pierce, local Broadcasting Corp., Atlanta, named co- sales representative, ordinator, Cox communications. Robert Browning, general manager, KRAK(AM) Sacra- Layon Carter, administrative assistant to KTRE -TV Lufkin, Tex., named executive mento, Calif., ap- VP /general manager, Post -Newsweek's VP- general manager of licensee, Buford pointed station man- WJxT(TV) Jacksonville, Fla., appointed Television Inc., Fort Smith, Ark., and ager, KEWT(FM) business manager, WFSB -TV Hartford, general manager of Buford Television's Sacramento. recently acquired by Post-Newsweek Sta- KFSM -TV Fort Smith. George Keramidas, tions. Dan Clayton, former manager, audience program manager, measurement, ABC - TV planning and de- WRC -AM -FM Wash- Broadcast Advertising ington, named presi- velopment, New Pierce York, named direc- Peter Vane, Joseph Vine, account execu- dent - general man- tor, audience analysis. tives, Altman, Vos & Reichberg, New ager, WBBF -AM -FM Rochester, N.Y. Ella G'sell, public relations director, York, elected senior VP's. Waltham Watch Co., Chicago, appointed Donald L. Potter, VP- management super- Mary Bell elected manager, advertising, promotion and visor, Ketchum, MacLeod & Grove, Pitts- president of Bell press, WMAQ -TV, Chicago, Ill. burgh, appointed senior VP. Broadcasting Co., (wcrls[AM] Inkster, Earl V. Toliver, film editor, WNEW -TV Patricia Gail Morrison, VP, Foote, Cone & Mich., and w,7zZ- New York, appointed administrator, com- Belding, New York, joins Altman, Stoller, Clayton [PM] Detroit), Mid- munity affairs. Weiss Advertising, New York, as VP, ac- west group owner founded by late hus- Maple Walton, community service rep- count supervisor on Helene Curtis Cos- band, Dr. Haley Bell, noted as first black resentative for Los Angeles Mayor Tom metics Industries. man to receive license to operate radio Bradley, named public affairs director, Robert L. Garrison, station. KTrv(TV) Los Angeles. media supervisor, Grey Advertising, Marie J. McWilliams, VP- personnel for Mary Helen Barro, community affairs, public relations consultant, KWKW(AM) Minneapolis, named ABC Inc., associated with company for media director. more than 26 years, has resigned. Robert Los Angeles, named director, community T. Goldman, ABC Inc. VP- administra- affairs. Peter Hochman, ac- tion, will assume her duties pending se- Jim Cameron, announcer, WLIR(FM) Gar- count supervisor at lection of her successor. den City, N.J., assumes additional duties Cunningham & as operations manager. Walsh, Inc. New Brian A. Higgins, station manager, James D. Battin, with promotion depart- York, elected VP. WSMW -TV Worcester, Mass., appointed ment, WLwc(TV) Columbus, Ohio, nam- Frank Vernon, ac- VP- general manager. Donald J. Reilly, ed promotion manager, WSAZ-Tv Hunt- count supervisor at assistant manager, assist- station named ington, W. Va. Garrison & ant general manager. Cunningham Charles H. Warner, executive VP- general Walsh, New York elected VP. Craig McCoy, account executive, Doyle manager, WWSW(AM)- WPEz(FM) Pitts- James B. French, with sales staff, Dane Bernbach, Los Angeles, named sta- burgh, resigns. WRIF(FM) Detroit, joins ABC FM Spot tion manager, KGON(FM) Portland, Ore. Lynda Stewart, publications editor, Cox Sales, Detroit, as division manager.

Broadcasting Apr 1 1974 43 Herbert Farber, sales manager, KDKA -Tv Frank T. Henderson, associate media di- Tony Gonzalez, newsman, KWKW(AM) Pittsburgh, named general sales man- rector, Benton & Bowles, New York, Los Angeles, named news director. ager, KPIX(TV) San Francisco, not gen- named VP. Dave McElhatton, eral manager as reported in BROADCAST- Lawrence H. Speigel, VP -media group announcer, KCBS- ING, March 25. head, BBDO, New York, joins Tracy - (AM) San Francisco, Nancy A. Boyer, with sales staff, WABC- Locke Advertising, Dallas, as associate assumes additional Tv New York, appointed national sales media director. duties as director of manager, WFSB -TV, newly acquired Post - Frank T. Henderson, associate media di- news operations. Newsweek station in Hartford, Conn. rector, Benton & Bowles, New York, Bob Marvel, news Len Seiden, VP -as- named VP. writer, WBAL(AM) sociate creative di- and WAYE(AM) Bal- rector, Hicks & Programing timore, joins WMHI- Greist, New York, AM-FM Frederick, joins Kelly Nason- Elbert Sampson, pub- Md., as news di- Kearsh, New York, lic affairs coordina- McElhatton rector. as VP. tor, National Associ- ation of Broadcast- Burton I. Greenspan, ers, Washington, ap- Allied Fields executive art di- pointed program Lawrence W. Sechrest III, on FCC gen- rector, Kalish & eral counsel's staff, appointed legal as- Rice, Philadelphia, manager, WKBS -TV Philadelphia ( "Clos- sistant to Chairman Richard Wiley, suc- named VP. ed Circuit," March ceeding Werner K. Hartenberger, who Seiden Robert Lilley, media IR). is now Chairman Wiley's administra- VP, Grey Advertising, New York, joins tive assistant (BROADCASTING, March 11). Emmet G. Lavery, Kenyon & Eckhardt as VP, media direc- James L. Cleary, Mideast division man- tor. Jr., executive VP, Sampson Paramount Televis- ager, general licensing, American Society Gene Schinto, partner in production firm, ion, Los Angeles, resigns to form own of Composers, Authors and Publishers, SPI Films Inc., New York, joins Tinker, company to produce TV and theatrical Cleveland, named ASCAP national sales Dodge & Delano, New York, as creative projects in partnership with Paramount manager, general licensing. Mel Rogers, director. TV. He is succeeded by Bud Austin, VP- ASCAP field representative, Cleveland, Robert D. Schutt, with sales staff, KQV- creative services and marketing, Para- appointed district manager, general (AM) Pittsburgh, named sales manager. mount Pictures Corp., New York. licensing. Heather Lema, assistant sales service man- Wally Sherwin, for- Michael M. Schreter, VP- finance and ad- ager, WAPA -TV San Juan, P.R., appointed mer general man- ministration, Golden West Broadcasters, New York sales representative. ager, KHJ -TV Los Los Angeles, group station owner, ap- John Squyres, with Angeles and presi- pointed to additional post of assistant sales staff, KRTH(FM) secretary and treasurer, of commonly Los Angeles, appointed local sales man- dent, Market Broad- ager. casting, Sherman owned California Angels baseball club. Oaks, Calif., named Harold E. Hill, head president, Western of University of Radio Station Owners, Managers, International Syndi- Colorado's depart- Programmers: Would an all -news cation, division of ment of communica- format work in your market? All Western Interna- tion, Boulder, elected tional Media Corp., news stations rank among the top Sherwin president, Associa- in such markets as New York, Los Angeles. tion for Educational Los Angeles, San Francisco, Chi- Gloria Messina, manager, program re- Communication and cago, Washington, Boston, and search, ABC -TV planning and develop- Technology. Philadelphia. ment, New York, appointed director, Reed Harris, former program research, Los Angeles. assistant director, Many station operators would like Pepe Rolon, music director, KWKW(AM) U.S. Information to offer the all -news format, or Los Angeles, named program director. Hill Agency, named presi- variations, in their markets, but Robert Brooks, creative director, KYXI- dent, Freedom Foundation, Valley Forge, hesitate due to high expense fac- (AM) Oregon City, named program di- Pa. tors. rector, KGON(FM), also Portland. Cable George Taylor Morris, news director, One of the world's most re- WLIR(FM) Garden City, N.J., assumes Kim Hetherington, program director, spected communications groups additional duties as program director. video access center, Viacom Communica- is studying the feasibility of an tions, New York, named director, corn- All -News Radio Network, which Charles Bowden, production supervisor, munity development. would be designed for maximum WGHP -TV High Point, N.C., named pro- gram administrator, Kenneth Jordan, David A. Neuman, formerly VP, Car- formatting flexibility, no commer- tridge Rental Network, New York, cial clearance programs and rea- commercial producer, named production manager. named to new post of VP, ViaCode, sonable local station operating pay -TV unit of Viacom Communications, expenses. Paul Kelvyn, programing department, New York. WGN -TV Chicago, named assistant pro- Peter gram manager. Kenton Morris, program- W. Frame, VP -cable operations, If you would be interested in Triangle Publications, New York, ap- bringing an all -news or news/ ing department, wcN(AM) Chicago, named assistant program manager. pointed marketing services development talk format to your market, we'd director, Home Box Office, New York. like to consult closely and confi- dentially with you on your needs Broadcast Journalism William G. Hooks, regional marketing director, Warner Cable Corp., New York, and desires. No commitments at David Jayne, former ABC News Asia this point. We want to explore the named field sales director of Home Box producer, Hong Kong, named Midwest Office. opportunities together. bureau manager, ABC News. Terry Reigle, engineering department, Philip L. Buckman, television news pro- Ohio Institute Box C -250, BROADCASTING of Technology, Columbus, ducer, WJAR -TV Providence, R.I., joins joins Buckeye Cablevision, Toledo, Ohio, NBC News, Cleveland, as news manager. as chief video engineer.

Broadcasting Apr 1 1974 44 Equipment & Engineering gineer, microwave amplifiers, Acrodyne York, died March 21 of emphysema in Industries Inc., Montgomeryville, Pa. Saranac Lake, N.Y. He is survived by T. A. Campobasso, VP, Collins Radio Ronald I. Cockrill, plant manager. Dyma two sisters. Co., Washington, named VP- general Engineering, Taos, N.M., appointed VP, R. Lowell Heminger, 82, chairman of manager, international, sales and service manufacturing. Findlay Publishing Co., owner of WFIN- division. David J. Yockey, VP- general AM-FM and WCSI -AM -FM manager special telecommunications sys- Deaths Findlay, Ohio Columbus, Ind., died March 15. Mr. tems division, Collins, Newport Beach, Odis L. (Pop) Echols, 70, writer, singer, also editor emeritus of Find- Calif., named VP- general manager of composer of 1950's hit "Sugartime" and Heminger, Republican- Courier, is by newly formed telecommunications sys- partner in xcLV(AM) Clovis, N.M., 1953- lay survived tems division. 71, died March 28 of a heart attack at his wife, Golda; son, Harold H., who is presi- Findlay Publishing and stations, Rachau, home in Clovis. Survivors include wife dent of Guy H. manager, sales support, L., publisher of newspaper. C -COR Electronics, State College, Pa., Onetta, and son Odis L. Jr., who was and son Edwin named sales administrator. partner in KcLv with father. Robert L. Kaufman, 54, general manager Herman Lubinsky, 77, founder of WNJ, of wtsR(AM) Butler, Pa., since 1949, died Walter E. Farrell, manager, RF prod- pioneer commercial radio station in New- March 21 while on vacation in Virgin ucts, Sierra Electronic, Menlo Park, in ark, N.J., in 1920's, died March 16 Islands. He is survived by his father, Calif., appointed manager, component include wife, Glen Ridge, N.J. Survivors four sisters and one brother. products, Lynch Communications Sys- Adaline, three daughters, two sons. WNJ tems, Reno. was deleted by Federal Radio Commis- Jean I. Castles, 55, West Coast copy chief, John I. Skarbek, formerly with micro- sion in 1931. press relations, ABC Television network, wave active components division, PRF Thomas P. Gannon, 61, administrator, Los Angeles, died March 4 at her Holly- Inc., Lansdale, Pa., appointed project en- music rights department, NBC, New wood home.

For the Record®

As BROADCASTING, March 18 first -year operating cost $376,387. Geographic co- Frankfort, Ky.-Chief, Complaints and Compli- compiled by ordinates 32° 42' 44" north; 80° 40' 49" west. ance Division informed W. Harold DeMarcus, through March 22, and based on filings, Trans. type TTU -30B. Ant. type TFU -46K. Legal l.arry J. Hopkins and Arthur L. Schmidt, Republi- actions. counsel Dow, Lohnes and Albertson, Washington; can members of Kentucky general assembly, that no authorizations and other FCC consulting engineer Lohnes and Culver. Principal: further action was being taken on their fairness Abbreviations: Alt.-alternate. ann.- announced. Henry J. Cauthen, general manager of commission doctrine complaint that Kentucky Educational TV ant.-antenna. aur.- aural. aux.- auxiliary. CARS - (BPET -444). Action March 12. only interviewed legislators picked by governor's community antenna relay station. CH- critical press secretary for comment following governor's hours. CP- construciton permit. D -day. DA-di- Other actions speeches. rectional antenna. ERP -effective radiated power. WBOC -TV Salisbury, Md. -FCC denied petition HAAT- height of antenna above average terrain. Review board in Homewood and Birmingham, Ala., TV proceeding, dismissed petition by Chapman for reconsideration filed by WBOC -TV Salisbury khz-kilohertz. kw- kilowatts. LS -local sunset. against certificate of compliance granted General mhz- megahertz. mod. -modifications. night. Radio and Television Co. to declare Birmingham N- Broadcasting Co. disqualified in proceeding involv- Television of Maryland, operator of cable system PSA- presunrise service authority. SCA- subsidiary at Salisbury (CAC -846). Action March 13. communications authorization. SH- specified hours. ing mutually exclusive applications of Chapman and SSA -special service authorization. STA- special BBC for new TV on channel 21 at Homewood and WGBY -TV Springfield, Mass.- Broadcast Bureau temporary authorization. trans. TPO Birmingham, respectively (Does. 15461, 16761). Ac- granted waiver of rule which requires continuous -transmitter. tion March 18. -transmitter power output. U- unlimited hours. transmission of test signals generated and inserted vis.- visual. w- watts. "-noncommercial. Review board in Corpus Christi, Tex., TV pro- in vertical interval of the visual signal at remote ceeding, granted motion by Telecorpus Inc. for control point, and authority to operate trans. by further extension of time through April 15 to file remote control from One Armory Square, Springfield New TV stations oppositions to petition to add issues by Telecorpus (BRCETV-26). Action March 8. and the petition to add issues by U- Anchor Broad- WCBS -TV New York -FCC denied application Applications casting in proceeding ijnvolving competing applica- by Professor Margaret E. Stucki, Cape Canaveral, tions for new TV on channel 28 at Corpus Christi 'Fayetteville, Ark. -Arkansas Tele- Fla., for review of Dec. 11, 1973, staff ruling deny- Educational (Dots. 19915 -6). ing her contention that WCBS failed to vision Commission seeks VHF ch. 13 (210-216 mhz); -TV fulfill ERP 297.5 kw vis., 59.5 sur. HAAT 1,687 ft.; ant. fairness doctrine obligaitons by broadcasting one height above ground 1,349 ft. P.O. address: c/o viewpoint on the merits of abstract expressionism in its October 15, 1973, program Cen- Lee eRaves, 350 S. Donaghey Street, Conway, Ark. "Twentieth Existing TV stations tury American 13. 72032. Estimated construciton cost $995,383; first - Art." Action March year operating cost $55,600. Geographic coordinates Final actions WOR -TV -FCC denied application of John Cer- 35° 49' 44" north; 94° 03' 57" west. Trans. type vase of review of Broadcast Bureau's December TT-35FH. Ant. type TW- 12A13 -R. Legal counsel WSFA -TV Montgomery, Ala. -FCC denied joint 14, 1973, denial of his petition for reconsideration Pierson Bell & Dowd, Washington; consulting engi- p tition by WTVY Inc. and Eagle Broadcasting of its September 19, 1973, ruling which denied his neer Oscar Reed. Principal: Lee Reaves, director. Co. for review of supplemental decision of Review contention that WOR -TV had failed to fulfill its Ann. March 8. board, released June 15, 1973, granting application fairness doctrine obligation when it allegedly pre- to trans. sented programing which favored Newark, N.J. Abilene, Pictronics Inc. seeks 15 o Cosmos Broadcasting Corp. relocate Tex.- UHF ch. housing project and failed to pro- (476-482 mhz); ERP 1875 kw vis., 375 kw sur. si e of WSFA -TV from Mt. Carmel to Grady (Doc. Kawaida Towers vide a reasonable for the presentation HAAT 1,472 ft.; ant. height above ground 1,332 ft. 16984). Action March 13. opportunity P.O. address: 3201 W. Wall Street, Midland, Tex. 79701. Estimated construction cost $508,896; first- year operating cost $214,400; revenue 278,400. Geo- graphic coordinates 32° 13' 11" north; 100° 03' 37" west. Trans. type TTU -30A. Ant. type TFU45JDA. NOTE Principal: Henry L. Seale (100%) has business in- EDWIN TORNBERG terests in Dallas. Ann. March 20. NEW Final actions & COMPANY, INC. Sioux City, Iowa -Broadcast Bureau granted ADORES State Educational Radio and Television Facility Board UHF ch. 27 (548 -554 mhz); ERP 933 kw vis., 186 kw aur. HAAT 1,045 ft.; ant. height above ground 996 ft. P.O. address: Box 1758, Des Moines, Iowa 50306. Estimated construction cost $851,885; Negotiators For The Purchase And Sale Of first -year operating cost not given. Geographic co- ordinates 42° 30' 53" north; 96° 18' 13" west. Radio And TV Stations CAN Trans. type BT-110U. Ant. type Vee Zee panel. Legal counsel Pierson. Ball & Dowd, Washington; Appraisers Financial Advisors consulting engineer William V. Weakley. Principal: John A. Montgomery, executive director (BPET- 443). Action March 12. Washington -5530 Wisconsin Ave., Washington, D.C. 20015 'Beaufort, .C.- Broadcast Bureau granted South 301 -652 -3766 Carolina Educational Television Commission UHF West Coast -P.O. Box 218, Carmel Valley, Calif. 93924 ch. 16 (482-488 mhz); ERP 339 kw vis., 67.6 kw 408-375-3164 aur. HAAT 1,260 ft.; ant. height above ground 1,320 ft. P.O. address: 2712 Millwood Avenue, Columbia, S.C. 29205. Estimated cost $853,749;

Broadcasting Apr 1 1974 45 of contrasting points of view. Action March 13. Existing AM stations WEBA -TV Allendale, S.C.-Broadcast Bureau granted authority to operate remote control from WRLK -TV, Hard Scrabble Road Columbia, S.C.; Applications Rule 73.676(f) waived (BRCETV -36). Action March WABA(AM) Mobile, Ala.-Seeks CP to change 11. to new daytime trans. site at 826 Domaine Street, KNDU(TV) Richland, Wash. -Broadcast Bureau Mobile. Ann. March 21. granted authority to operate trans. by remote con- KVOK(AM) Kodiak, Alaska-Seeks mod. of CP trol from 3312 West Kennewick 'Avenue, Kenne- to change ant.-trans. and main siudio and remote wick, Wash.; rule 73.676(f) waived (BRCTV -74). control location to Spruce Cape Annexation, Kodiak. Action March 11. Ann. March 21. Other actions KPOI(AM) Honolulu -Seeks CP to change fre- quency to 990 khz and Increase power to 10 kw, Review board in Largo, Fla., TV proceeding, in 50 kw, U, and change type trans. to RCA, BTA- response to request by Sarasota -Bradenton Florida 50J. Ann. March 21. Co.. licensee -TV Sarasota, Fla., Television of WXLT change day- dismissed its petition for modification of issue filed WKTQ(AM) Pittsburgh-Seeks CP to time 21. February 27 against WLCY -TV Largo, applicant MEOV's. Ann. March for increase in antenna height (Doc. 19627). Action WMYB(AM) Myrtle Beach, S.C.-Seeks CP to March 18. change ant.-trans. and main studio location to 21st Puerto re- Avenue, 0.8 mile N.W. of Oak Street and 21st WRIK -TV (ch. 7) Ponce, Rico -In Myrtle Beach; by Ponce Corp. li- Avenue, intersection, and increase sponse to petition Television tower height. Ann. March 21. censee, for issuance of "statement of policy' ' that application to move its transmitter site closer to San Juan will be favorably received FCC has in- Final vited comments on whether channel 7 should be actions redesignated "Ponce -San Juan" assignment by KBAI(AM) Morro Bay, Calif.- Broadcast Bureau amending table of television assignments, and granted license covering new station (BL- 13618). whether requested "statement of policy" can or Action March 10. parties are to file com- should be issued. Interested Broadcast ments by April 22 and reply comments by May 3. KREX(AM) Grand Junction, Colo.- Action March 13. Bureau granted mod. of license to operate trans. by remote control from 345 Hillcrest Manor, Grand Junction (main and aux.) DA; conditions (BRC- Call letter applications 3687). Action March 11. WKBG -TV Cambridge, Mass.-Seeks WLVI(TV). WSRF(AM) Fort Lauderdale, Fla.- Broadcast Bu- WBAP -TV Fort Worth -Seeks KXAS -TV. reau granted CP to change daytime MEOV's; con- ditions (BP- 19714). Action March I1. Call letter action WDAT(AM) Ormond Beach, Fla.- Broadcast Bu- WTIC -TV Hartford, Conn.-Granted WFBS -TV. reau granted license covering changes (BL- 13568). Action March 8. KCII(AM) Washington, Iowa- Broadcast Bureau New AM stations granted relinquishment of positive control of li- censee corporation by Alver G. Leighton through Applications sale of stock to Kendall Light and Dan Bryan; Monroe, Ga.- Charles M. Haasl, James N. Wil- Leighton from 51% to 33.2 %; Light from 1796 to liamson and Raymond L. Dehler (one third each) 33.2 %; 8% to Dan Bryan; H. D. Shanklin, Shirley Randolph, David Knutson, from 8% to 6.4 %. (BTC- seek 1490 khz, 1 kw-D, 250 w-N. P.O. address: c/o James Williamson, P.O. Drawer 190, Monroe, 7325). Action March 12. Ga. 30655. Estimated construction cost $77,464; WYWY(AM) Barbourville, Ky.- Broadcast Bu- first -year operating cost $96,000; revenue $110,000. reau granted CP to change ant.-trans. site to north Principals: Mr. Haasl is farmer and rancher; Mr. side of Charcoal Road, 0.2 milt west of Artemus Williams is businessman, and Mr. Dehler is dentist, Pike, Barbourville (BP- 19712). Action March 11, all in Monroe. Ann. March 11. WKCMvI(AM) Hawesville, Ky.- Broadcast Bureau Monroe, Ga.- Monroe Broadcasting Inc. seeks granted. license covering new station (BL- 13334). 1490 khz, I kw -D, 250 w -N. P.O. address: c/o Action March 18. J. Oscher, Bo* 785, Cartersville, Ga. Jonathan Mass. stayed ef- 30120. Estimated construction cost $34,105' first -year WCAS(AM) Cambridge, -FCC Principals: fectiveness of Jan. 23 grant of assignment of license operating cost $63,648; revenue $72,000. to The makers of premium quality H. Wisebrain (56 %), Jonathan J. Oscher of WCAS from Kaiser Broadcasting Corp. William Family Stations Inc., pending. action on petition for tape cartridge equipment in the (34 %), et al. Mr. Wisebrain has interest in WBHF- Oscher owns CATV reconsideration filed by Committee for Community (AM) Cartersville, Ga.; Mr. to change reel -to It had to hap - systems there and in Canton, Ga. Ann. March 11. Access because Family Stations proposes -reel market? format from popular music to religious. Action pen! The result is what you, Mr. March 14. Final actions Broadcaster, have been looking WMAG(AM) Forest, Miss:-Broadcast Bureau Tallahassee. Fla.-Initial decision, released Jan. granted license covering changes; condition (BL- for. All the features you demand 18. proposing grant of the application of B.F.J. 13562). Action March 8. at Tallahassee, and Timm for new AM on 1070 khz; denied application by Horace plus a few innovative optionals of denial of competing application of Charles W. Holt, New York-FCC P. Rowley for review of Broadcast Bureau rul- became effective March 11 (Dots. 19445, 47). III our own. And all with the rugged ings of January 16 and August 10, 1973, denying reliability inherent in the Interna- Buffalo, Ky.- Lincoln Broadcasting Co. Broad- his contention that WNYC(AM) New York, failed cast Bureau granted 1430 khz, 500 w. P.O. ad- to fulfill fairness- dóctrine obligations regarding tional Tapetronics' name. Check dress: Box 63, Hodgenville, Ky. 42748. Estimated program series It's Yeller City; it's Our Job. In

cost . in construction cost $27.778; first -year operating separate action, commission denied Mr. Rowley's out these plusses your own $31,470; revenue $60,000. Principals: Joseph A. petition for reconsideration of June 6, 1973. action studios. We offer a 30 day guar- Myers, Joseph R. Jones and James L. Jones (each denying his request for declaratory ruling to require 33óS %). Messrs. Jones own and operate super- CBS to broadcast opposing comments back-to -back antee of satisfaction plus a one markets in Brandenburg and Elizabethtown, both to those of Eric Sevareid on CBS Evening Ness's. Kentucky. Mr. Myers has.worked as engineer for Action March 13. year warranty. Just call collect in Pennsylvania (BP- 19491). several radio stations Bu- March 15. WRBX(AM) Chapel Hill, N.C.-Broadcast and say you want to try the "850" Action reau granted license covering new station (BL- series. We'll do the 'rest. 13576). Action March 8. Other actions KOKC(AM) Guthrie, Okla.- Broadcast Bureau Phone Review board in Banning and Yucaipa, Calif., granted mod. of license covering change of cor- 309 -828 -1381 AM proceeding, denied petition by Bud's Broad- porate name to Proctor Inc. (BML- 2504). Action casting Co. for addition of site availability issue March 18. against competitór Frederick R. Cote in proceeding on applications of Bud's, Dale A. Owens and Cote KZEE(AM) Weatherford, Tex. -Broadcast Bureau for authority to replace deleted facilities of KPAS granted license covering changes (BL- 13581). Action (1490 khz, 250 w-U), at Banning, and of H R B Match 10. Broadcasting Co. for same facilities at Yucaipa (Does. 19778 -81). Action March 18. Other actions Jacksonville, Fla.- Review board granted Inte- grated Broadcasting Co. 1530 khz, 50 kw -D, and Review board in Stamford, Conn., AM proceed- denied competing application of bowric Broad- ing, granted motion by The Western Connecticut casting Co. for Brunswick, Ga. P.O. address: 113 Broadcasting Co. for extension of time through W. Forsyth Street, Jacksonville 32202. Estimated April 5 in which to file replies to oppositions and construction cost $104,028; first -year operating cost comments to petition to add issues filed by Radio Principals: Leroy Garrett Stamford Inc,. and to motions to add issues filed $85,000; revenue $75,000. Proceeding (39 %), William E. Benns Jr. (29 %), et al. Mr. by Western. involves mutually exclusive Garrett is licensee of WEUP(AM) Huntsville, Ala. applications of Western for renewal of license for Mr. Benns has interests in WVOK(AM) Birmingham WSTC(AM) Stamford and Radio Stamford for CP If1TERf1ATIOf1AL and WSLA -7'V Selma, both Alabama, and WFLI- for new AM station there (Dots. 19872-3). Action (AM) Lookout Mountain, Tenn. (Dots. 19448, 450). March 20. TAPETROf1ICS CORPORATIOfI Action March 4. Review board in Ypsilanti, Mich., educational FM 2425 South Main Street Bloomington, Illinois 61701 proceeding, in response to request by Broadcast Bureau, has modified burden of proceeding and Marketed exclusively in Canada by Call letter action burden of proof on certain designated issues in McCurdy Radio Industries Ltd., Toronto Western Broadcasting Corp., Pasadena, Calif.- proceeding involving number of Michigan educa- Granted K1GI(AM). tional FM licensees. Action March 8.

Broadcasting Apr 1 1974 46 FCC admonished South Central Broadcasters Inc., licensee of KJPW(AM) Waynesville, Mo. Fox River Communications Inc., licensee of N1KAU- Summary of broadcasting (AM) Kaukauna, Wis., and Scott Broadcasting Co., licensee of WTRY(AM) Troy, N.Y., for broadcast- According to the FCC, as of Feb. 28, 1974 ing improperly conducted contests. Action March Not 14. On air Total on all Total Licensed STA' CP's on alr CP's authorized Fines KAVE(AM) Carlsbad, N.M.- Broadcast Bureau Commercial AM 4,374 3 23 4,400 52 4,452 notified licensee it has incurred apparent liability Commercial FM 2,456 0 52 2,508 161 2,669 for forfeiture of $500 for willful or repeated viola- Commercial TV -VHF 505 1 7 513 7 520 tion by failing to reply to commission correspond- TV -UHF 191 0 38 ence and official notice of violation. Licensee has Commercial 3 194 232 30 days to pay or contest forfeiture. Action March Total commercial TV 696 1 10 707 45 752 12. Educational FM 619 0 26 645 93 738 WYTI(AM) Rocky Mount, Va. -FCC ordered Educational TV -VHF 88 0 3 91 5 95 licensee, to repeated WYTI Inc., forfeit $1,000 for Educational TV -UHF 131 0 10 141 3 144 violation of the rules by operating with power in excess of that authorized during full broadcast day Total educational TV 219 0 13 232 a 240 from April 24 through June 13, 1972. WYTI is authorized to operate with power of 1 kw during Special temporary authorization daytime hours only. Action March 13. Call letter application 300 ft. P.O. address 13 South Scott Street, Camilla $67.681. Principals: Paul F. Rule, president (100 %). 31730. Estimated construction cost $53,818; first - Mr. Rule is general manager of 'WFOS(FM) KKEP(AM) Estes Park, Colo. -Seeks KSIR(AM). vear operating cost $44,594; revenue $120,471. Chesapeake. Stoneland Corp. is Chesapeake market- Principals: John W. Burson (52 Benjamin ing Monticello, Fla. -Seeks WTBJ(AM). %), T. and media research firm (BPH- 8466). Action WWSD(AM and Mary G. Burson (each 24 %). Bursons have March 5. newspaper and printing interests in Camilla (BPH - Abilene, Tex. Broadcasting Call letter action 8658). Action March 12. -Frontier Inc. Broad- cast Bureau granted 100.7 mhz, 100 kw. HAAT KSAY(AM) San Francisco -Granted KIQI(AM). Tifton, Ga.- Tifton Broadcasting Corp. Broadcast 1,275 ft. P.O. address: 1000 Northstar Center, Min- Bureau granted 100.3 mhz 100 kw. HAAT 578 ft. neapolis 55402. Estimated construction cost $51,000; P.O. address: Drawer A, 700 West 2nd Street, Tif- first -year operating cost $20,000; revenue $47,500. ton 31794. Estimated construction cost $118,471; Principals: Mithun Enterprises Inc. (100 %). Ray- New FM stations first -year operating cost $30,000; revenue $50,000. mond O. Mithun is president and 97%-owner of Applications Principal: Ralph N. Edwards is president of Tifton Mithun Enterprises. whose subsidiaries include Broadcasting which also operates WWGS(AM) Tif- Campbell -Mithun Inc., Minneapolis advertising Crest Hill, III. -Crest Hill Communications Inc. ton (BPH -8689). Action March 8. agency. Frontier Broadcasting, wholly owned sub- seeks 98.3 mhz, 3 kw. HAAT 300 ft. P.O. address: Chicago- Northeastern University. Broad- sidiary of Mithun, has application pending before Box 914, Crest Hill 60434. Estimated construction Illinois commission for assignment of license cast Bureau granted 88.3 mhz, 10 w. HAAT 102 ft. of KWKC- cost $102,172; first -year operating cost $70,000; (AM) Abilene from Texas Communications Inc. to and Anthony P.O. address: 5500 North St. Louis Avenue. Chicago revenue none. Principals: Rose (3696) 60625. Frontier Broadcasting (BPH- 8503). Action March 18 et al. have Estimated construction cost $2,933 first-year C. Morici (president, %), Moricis cost 15. interest in WJRC(AM) Joliet, Ann. March 7. operating $3,500; revenue none. Principals: Ill. James H. Mullin, president of Northeastern Illinois Natchitoches, La.- Northwestern State Univer- University, et al. (BPED- 1709). Action March 15. Initial decision seeks 91.7 mhz, TPO 10 w. HAAT sity of Louisiana River Grove. Triton College. Broadcast Bu- Carlisle, Pa.- Denial of mutually exclusive appli- 165 ft. P.O. address: Box 3038 NSU Station. III.- reau granted 88.3 mhz. 10 w. 150 P.O. cations of WIOO Inc. and Cumberland Broadcast- 71457. construction cost HAAT ft. Natchitoches Estimated address: 2000 Fifth Avenue, River Grove 60171. ing Co. for new FM on 93.5 mhz at Carlisle has $5,775; first-year operating cost $2,520. Principal: of proposed Estimated construction cost $29,225; first -year op- been proposed in initial decision by Administrative Michael D. Price, general manager erating cost revenue none. Principals: Law Judge David I. Kraushaar (Dots. 19468, 19471). station. Ann. March 11. $3,740; El- more Boeger is chairman of board of trustees at Judge Kraushaar said evidence demonstrated "In- *Bloomfield Hills, Mich. -Board of Education of Triton College (BPED- 1682). Action March 7. tolerable unreliability and irresponsibility by both of these would -be licensees that is incompatible Bloomfield Hills School District seeks 88.1 mhz, 'Cedar Falls, Iowa- University of Northern Iowa. TPO 10 w. P.O. address: 4175 Andover Road, with the public interest." Ann. March 21. 48013. construction cost Broadcast Bureau graned 88.1 mhz, 5.5 kw. HAAT Bloomfield Hills Estimated 204 ft. P.O. address: Auditorium, Cedar Falls 50613. $21,738; first -year operating cost $5,000. Principal: secondary edu- Estimated construction cost none; first -year operat- Other actions Dr. David A. Spencer, director of cost revenue none. 7. ing $15,000; Principals: John cation. Ann. March Kamerick, president of college, et al. (BPED- 1673). Review board in Santa Paula and Fillmore, Calif., FM proceeding, granted petition by A Broad- Duluth, Minn. Inc. seeks 9.49 mhz, 25 Action March 11. Class -KAO casters extension 15 380 ft. P.O. address: 400 Christie Inc. for of time through April kw. HAAT Baltimore -Morgan State College. Broadcast Bu- to responsive to to add issues Building, 120 W. 4th Avenue W.. Duluth 55802. file pleadings petition cost first -year op- reau granted 88.9 mhz, 12.5 kw. HAAT 215 ft. by William F. and Anne K. Wallace. Proceeding Estimated construction $22,200; P.O. address: Hillen Road and for new cost revenue Princinals: R. Coldspring Lane, involves mutually exclusive applications erating $7,500; $10,000. Baltimore 21239. Estimated construction cost FM F. Wallace and Bunker Rogoski (32.3 %), Dalton C. Hille (22.6 %). $52,- by Jerry Lawrence, William and Hille have interest in F43; first -year operating cost $23,135; revenue none. Anne K. Wallace, for Santa Paula, and Clark et al. Messrs. Rogoski Principal: Dr. Jr. is president Broadcasters for Fillmore WMUS(AM) Muskegan, Mich., and WPLY(AM) King V. Cheek of Ortone Inc. and Class A Inc. owns Morgan State Colelge (BPED -1694). Action March (Dots. 19865 -68). Action March 14. Plymouth, Wis. (BPH -7872). KAD 11. KADH(AM) Duluth. Action March 8. Review board in Willimantic, Conn., FM pro- Pascagoula, Broadcast Bureau granted as moot motion by Broadcast Miss. Tippah Broadcasting Co. seeks Miss.- ceeding, dismissed Ripley. - Broadcasters and Publishers Inc. 106.3 mhz, 3 kw. Bureau to add issues against Windham Broadcast- ft. address: 102.3 mhz. 3 kw. HAAT 300 P.O. 245 ft. P.O. address: 410 21st Avenue, ing Group, to determine compliance with antenna 3, Tenn. HAAT 10569 Shelby Drive, Route Collierville, Meridian, Miss. 39301. Estimated construction cost location provisions of rules. Proceeding Involves 38017. Estimated construction cost $53,155; first - Nutmeg Prin- 557.144: first -year operating cost $74,100; revenue competing applications of Windham and year operating cost $20,031; revenue $26,000. $100.000. Principals: Don Patridge and Houston Broadcasting Co. for new FM on 98.3 mhz (Dots. (100 %) also owns WCSA- cipal: Jesse B. Williams L. Pearce (50% each) also own WDAL -AM -FM 19870 -71). Action March 13. (AM) Ripley and 50% of WKPO Prentiss and Ann. March Meridian. Mr. Pearce has interests in WANF(AM) Review board in Willimantic, Conn., FM pro- WJRL Calhoun City, both Mississippi. Jasper, Ala.. and in new AM at Mount Dora, Fla. 7. ceeding, on request of Windham Broadcasting Action Feb. 6. applicant new channel 252A at Wil- Union Free School Group. for FM Brentwood, N.Y. -Brentwood Mogock, N.C. -Stoneland Corp. Broadcast Bu- limantic, added issues against competing applicant, seeks 88.5 mhz, TPO 10 w. P.O. address: District reau granted 92.1 mhz, 3 kw. HAAT 300 ft. P.O. The Nutmeg Broadcasting Co., to determine whether Ross Street and cio Everett A. Reese, Building, First address: 603 Nettles Center, Liberty St., Box 5443, it complied with provisions of rules with regard to Fifth Avenue. Brentwood 11717. Estimated construc- and not, facts and circum- cost Chesapeake, Va. 23324. Estimated construction cost its stock ownership, if tion cost $8,712; first -year operating $2,500. first-year operating cost revenue stances surrounding failure to comply, and effect Principal: Everett A. Reese, assistant principal. Ann. 53,700; $52,119; March II. Final actions Please send SUBSCRIBER SERVICE ',Mobile, Ala.- Spring Hill College. Broadcast Bureau granted 91.3 mhz, 10 w. HAAT 28 ft. P.O. 3 years $60 address: 4307 Old Shell Road, Mobile 36608. Esti- mated construction cost $1,250; first -year operating Broadcasting 2 years $45 cost $3,370; revenue none. Principals: Rev. Paul S. The newsweeklv of broadcasting and allied arts 1 year $25 is of Spring Hill College Tipton S.J. president Canada Add Per Year (BPED- 1672). Action March 5. $4 Foreign Add $6 Per Year Crescent City, Calif.- Corporation for Commu- nity Radio. Broadcast Bureau granted 90.1 mhz, Name Position 1974 Cable 10 kw. HAAT 100 ft. P.O. address: 306 36th Street, Sourcebook $10.00 Richmond, Calif. 94804. Estimated construction cost (If payment with $750; first -year operating cost $2,500; revenue none. Company Principals: Tim O'Malley is president of Corpora- order: $8.50) tion for Community Radio, non-profit organization Business Address 1974 Yearbook $17.50 (BPED -1668). Action March 14. Home Address (If payment with Pueblo, Colo. -Roger P. Brandt. Broadcast Bu- order: $15.00) reau granted 100.7 mhz, 100 kw. HAAT 977 ft. City State zip Payment enclosed P.O. address: 125 Carlile Avenue, Pueblo 81004. Estimated construction cost $89,237; first-year op- El Bill me erating cost $31,000, revenue $53,056. Principal: Mr. Brandt (100 %). Mr. Brandt is licensee of BROADCASTING, 1735 DeSales Street, N.W., Washington, D.C. 20036 KDZA(AM) Pueblo (BPH -8454). Action March 14. Camilla, Ga.- Enterprise Broadcasting Inc. ADDRESS CHANCE: Print new address above and attach label from a recent issue, or print old address Broadcast Bureau granted 105.5 mhz, 3 kw. HAAT including zip code. Please allow two weeks for processing; mailing labels are addressed one or two issues in advance.

G roadcasting Apr 1 '974 47 on Nutmeg's comparative qualifications to be li- KZSC(FM) Santa Cruz, Calif. -Broadcast Bu- WCOA-FM Pensacola, Fla.- Granted WJLQ- censee (Does. 19870 -1). Action March 18. reau granted license covering new station; ERP 16 FM). Review board in Fulton, Miss., FM proceeding, w. (BLED -1202). Action March II. KPOI -FM Honolulu- Granted KHSS(FM)s on request of Itawamba County Broadcasting Co., WGLO(FM) Fort Lauderdale, Fla. -FCC affirmed WDAN -FM Danville, 111.- Granted WMBJ(FM). applicant for new FM on 101.7 mhz. added ascer- Nov. 21, 1973 grant to WFTL Broadcasting Co., tainment and misrepresentation issues against com- licensee of WGLO(FM) of (SCA) to conduct visual WCHD(FM) Detroit- Granted WJZZ(FM) peting applicant. Tombigbee Broadcasting Co. In subscription service (BSCA - 1274). Petition by Micro separate action. board denied request by Tombigbee TV Inc., permittee of common carrier MDS station to add "harassment" issue against Itawamba (Dots. WPE -97 Philadelphia for reconsideration of grant 19838 -9). Action March 13. was denied. Action March 14. Renewal of licenses, WRIP -FM Rossville, Ga.-Broadcast Bureau all stations Rulemaking actions granted CP to change trans. location to 270 N. Broadcast Bureau proposed amendment of FM Crest Road, Chattanooga; install new trans.; install Broadcast Bureau granted renewal of licenses for table of assignments by assigning the following new ant.; change ant. system (decrease height); following stations, co-pending auxs., and SCA's channels: 257A to Lehigh Acres, Fla. (as requested change TPO; ERP 3 kw; ant. height 270 feet; re- when appropriate: KCLU -AM -FM Rolla, KMRN- by Broadcast Management, Inc. -RM-2232); 296A to mote control from main studio on McFarland Ave., (AM) Cameron, KTTR(AM) Rolla and KUSN- Lehigh Acres (requested by Hudson Communications I mi. south of Rossville business district, waiver of AM-FM St. Joseph, all Missouri; WDOR(AM) Corp. -RM- 2293); 292A to Monticello, Fla. (Dr. rule 73.207 (BPH- 8302). Action March 7. Sturgeon Bay, Wis.; WEIC(AM) Charleston and Claud Anderson-RM- 2240); 288A to Rockwell City Bureau WLTL(FM) La Grange, both Illinois; WMAG- Iowa (Francis N. Donnelly 2241); 249A to Mil - WTTR-FM Westminster, Md.- Broadcast Forest, Miss.; Green Bay, -RM- granted CP to install new trans. and ant.; ERP 50 (AM) WNFL(AM) Iinocket. Maine (Katandin Radio, Inc. -RM-2242); Wis.; WPQR -FM Uniontown, Pa.; WRWC -FM 288A to Aguada. Puerto Rico (Astrio Matos kw; ant. height 350 feet (BPH -8829). Action March Wis.; -RM- 19. Rockton, Ill.; WSWW -FM Platteville, WTGI- 2246): 269A to St. Helena, Calif. (Young Radio, Hammond, Toledo, Inc. -RM- 22471; 276A to Johnstown, Ohio (Rich- WBCH -FM Hastings, Mich. -Broadcast Bureau WUD O(AM)eLewisburg, brg ,POL- and WSG(AM) ard N. Seiler Jr.. Robert G. Shaw and John W. granted CP to change studio and remote control Savana, Ga. Actions March 8. 2250); 288A to Boyne City, Mich. (Wil- location to 146 East State, Hastings, Mich.; install Smith -RM- Bureau granted renewal of licenses for liam F. Gipperich -RM- 2263); 292A to Glennville, new ant.; change ant. system (increase height); Broadcast Broadcasting Co. 2268); TPO; 1.55 kw; ant. height 295 following stations and co- pending auxs., and SCA's Ga. (Tattnall County -RM- change ERP feet Shreveport, and to Kilmarnock. Va. (Northern Neck and Tide- (BPH -8647). Action March 8. when appropriate: KEEL(AM) 26M KLUV(AM) Haynesville, both Louisiana; WCDL- water Broadcasting Co. -RM- 2269); 280A to Pinck- Moberly, neyville, (Coalbelt Broadcasters 2290); KMTS(FM) Mo.- Ceased operations on (AM) Cleveland. Miss.; WCPM(AM) Cumberland, Ill. -RM- 911.1 mhz; license cancelled call letters deleted. 265A to Huntingdon, Tenn. (Ernest Vickers, and Ky.; WCPS(AM) Tarboro, N.C.; WDHR(FM) Jr.- Ann. March 13. Bay, RM- 2291), and 296A to Graham, Tex. (KSWA, Inc. Pikeville, Ky.; WDOR -FM Sturgeon Wis.; be channel as- Rochester, Broadcast Bureau WETG -AM -FM London, Ky.; WJJT(AM) Jellico -RM- 2294). All would first FM WBFB(FM) N.Y.- Tennessee; signments for above (Does. 19962, 63) communities. granted mod. of SCA to change equipment and and WLAF(AM) LaFollette, both Interested parties may file comments on or before programing (BMSCA -362). Action March 19. WMAX(AM) Grand Rapids and WMBN(AM) Nicholas - 22, with reply comments on or before May Petoskey, both Michigan; WNVL(AM) April WRWR -FM Port Clinton, Ohio -Broadcast Bu- and WYGR- I. Action March 6. ilk and WPKE(AM) Pikeville, Ky. reau granted license covering changes; ERP 6.7 kw; (AM) Wyoming, Mich- Actions March 13. FCC amended FM table of assignments with as- ant. height 165 feet (BLH- 5951). Action March 15. signment of channel 241 to Greeley, Colo., and Broadcast Bureau granted following applications for channel 256 to Fort Collins, Colo. Assignments re- KYFM(FM) Bartlesville, Okla.- Broadcast Bu- renewal of license, including SCA's when appropri- substitution of channel 273 for channel 236 reau granted to CP to change ant: trans. location; ate: KCIM(AM) Carroll, KCOG(AM) Centerville, quired install new in Craig. Colo.; channel 252A for channel 257A at trans.; install new ant.; make change in KFNF(AM) Shenandoah, KWAY -AM -FM Waverly, Torrington. Wyo.. and channel 236 for channel 241 ant. system( decrease height); change TPO; ERP and KWKY(AM) Des Moines, all Iowa; WBCR- 3 ant. 3000 feet; trans. in Laramie, Wyo. Commission also modified out- kw; height location changed FM Beloit, Wis.; WLAP(AM) Lexington, Ky.; standing construction permit for channel 255 at to Land Sec. #7, 4.85 ALM East of U.S. High- WOJO(FM) Evanston and WPOK -AM -FM Pon- Laramie to specify channel 275. Action becomes way #75 Bartlesville, Okla.; remote control from tiac, both Illinois; WRPN -FM Ripon. Wis.; studio 12110 effective April 29 (Doc. 19663). Action March 13. main at E. Frank Phillips Boulevard, WRSE -FM Elmhurst, Ill., and WSHB Raeford, Bartlesville (BPH -8512). Action March II. Sanford, Me. and Rochester. N.H. - FCC N.C. Action March 18. amended FM Table of Assignments with substitution KLCO -FM Poteau, Okla.- Broadcast Bureau WJNM -TV Escanaba, Mich. -Broadcast Bureau of channel 244A (now assigned to Sanford) to granted, data filed Feb. I, in accordance with re- granted renewal of license subject to following Rochester for channel 280A, and substitution of port and order of Nov. 28, 1973 ((Doc. 19737), to condition: If, at time next application for renewal channel 221A for channel 244A at aSnford. J. Sher- change frequency to 97.9 mhz; change trans. loca- is filed, licensee has not constructed local studios wood Inc., applicant for new FM at Rochester, tion to Cavanal Mountain, 3.5 mi. NW of Poteau; and has not commenced local originations, show- supported substitution because it would correct short operate by remote control from proposed studio ing must be submitted with application demonstrat- spacing problem and allow construction of new FM site; change trans.; change ant.; make change in ing that continued operaion as 100% satellite would station at Rochester. Amended rule becomes effec- ant. system (increase height); change TPO; ERP serve public interest, convenience and necessity. 100 kw; height 2,000 feet; tive April 29 (Doc. 19877). Action March 13. ant. remote control from Action March 18. main studio at 224 Dewey Ave., Poteau. Action Call letter applications March 8. Glomnr Music Broadcasters. Madera, Calif. - .WETS(FM) Johnson City, Tenn. -Broadcast Seeks KUUL(FM). Bureau granted license covering new station; ERP Modification of CP's, 70 kw; ant. height 2200 feet (BLED- 1198)- Action Quixote Bdcg. Co., Pueblo, Coln. -Seeks KPUB- March 11. FM all stations KZAG(FM) Dallas -Broadcast Bureau ',Lewis & Clark Community College, Godfrey, III. granted KQLH(FM) San Bernardino, Calif.- Broadcast -Seeks WLCA(FM) mod. of CP to extend completion date for new Bureau granted mod. of CP for extension of com- station to Sept. I (BMPED -1077). Action March 12. to Aug. 6 (BMPH -14000). Action Lake Providence Bdcg. Service, Lake Providence, pletion date La. -Seeks KBED(FM) Wichita, Falls, Tex. -FCC amended FM table of March 11. assignments by deletion of channel 236 from Wichita Naples, Fla.- Broadcast Bureau ...University of Maine, Fort Kent, Maine -Seeks Falls, Tex. KNTO(FM) Wichita Falls, currently WEVU(TV) WUFK(FM). op- granted mod. of CP to change ERP to Vis- 1000 erating on channel 236 will be permitted to con- kw, DA, aural to 100 kw, DA; ant. height 710 Southern Electronics Co., Winoa, Miss. -Seeks tinue until it receives program test authority to ft; trans. location to Route #41, 2 mi. SSW of WONA -FM. operate on channel 277. Amendment becomes ef- studio location; change fective Bonita Springs, Fla.; same Media Corporation, Humble City, N.M. -Seeks April 29 (Doc. 19876). Action March 13. type trans.; make changes in ant- structure; en- KPOE(FM). WVUS(FM) Putney, Vt. - Broadcast Bureau gineering ant. directional @ed Marietta College, Marietta, Ohio-Seeks WMRT- granted license covering new station (BLED -1193). March (FM). Action March 11. KUNI(FM) Cedar Falls, Iowa -Broadcast Bu- KAOS(FM) Olympia, Wash. -Broadcast Bureau reau granted mod. of CP for extension of com- Call letter actions granted CP to install new trans.; make changes in pletion date for changes to Sept. 6 (BMPED-1080). Connecticut College Broadcast Association, New ant. system (Increase height); change TPO; ERP Action March 11. London, Conn. 1.55 kw; ant. height-14 feet; remote control from Mich. -Broadcast Bureau -Granted WCNI(FM). studio-trans. site at College Activities Building, WKJF(FM) Cadillac, Seashore Broadcasting Co., Orleans. Mass. granted mod. of CP to change trans.; change ant.; - Evergreen State College, Olympia (BPED -1724). change ant. system (increase height); change TPO; Granted WVLC -FM. Action March 11. ant. height 295 ft.; ERP 3 kw; remote control KCAP Broadcasters, Helena, Mont. - Granted WHWC(FM) Colfax, Wis.- Broadcast Bureau from main studio at site to be determinad in KCA P-FM-AM. granted license covering changes; ERP 10 kw; ant. Cadillac, Mich. (BMPH -14002). Action March 8. Clinton Broadcasting Corp., Wilmington, Ohio - height 1,050 feet (BLED -1212). Action March 15. Granted WDHK(FM). WTBI(FM) McComb, Miss.- Broadcast Bureau WHLA(FM) Holmen, Wis.- Broadcast Bureau granted v Mullins & Marion Broadcasting Co., Mullins, granted license covering changes; ERP 57 kw; ant. hanges to Aug. 9 (BMPH- 4014) Action aMa ch S.C.- Granted WCIG (FM ). height 1010 feet (BLED-1211). Action March 11. 11. Perkins Broadcasting Co., Union City, Tenn.- WAUN(FM) Kewaunee, Wis.- Broadcast Bureau KEZT(FM) Dallas -Broadcast Bureau granted Granted WALR -FM. granted license covering new FM; ERP 3 kw; an- mod. of CP to extend completion time for changes tenna height 300 feet (BLH-5949). Action Feb. 27. to Aug. 28 (BMPH -13999). Action March II. Existing FM stations WSWW-FM Platteville, Wis.- Broadcast Bureau granted license covering changes; ERP 3 kw; ant. Final actions height 235 feet; condition satisfied (BLH- 6110). Ac- tion March 8. Other actions, all services KTOO(FM) Juneau, Alaska-Broadcast Bureau granted license covering new station; ERP 85.0 Cambridge, Mass. -FCC denied application by (BLED -1207). Action March II. Call letter applications William Flaherty for review of Jan. 29 Broadcast Bureau ruling KITG(FM) Topeka, Kans. -Seeks KTPK(FM). denying his complaint that ABC, KCSN(FM) Northridge, Calif.- Broadcast Bu- CBS and NBC failed to act reasonably in meet- reau granted license covering changes for main and WDAF -FM Kansas City, Mo.-Seeks KYYS- ing fairness doctrine obligations on abortion issue. aux. trans. -ant.; ERP 3 kw; ant. height -235 feet (FM). Action March 13. (BLED -1186). Action March 11. WKNE -FM Keene, N..H-Seeks WNBX-FM. FCC amended rules 4 days KVCR(FM) -San Bernardino, Calif.-Broadcast to allow for filing Bureau granted license WGPL(FM) Winston -Salem, N.C. -Seeks WSEZ- oppositions to petitions to intervene in hearing pro- covering changes; ERP 24.5 ceedings. Rule presently provides kw; ant. height -320 feet (BLED- 1203). Action (FM). that 4 days are March II. allowed for filing oppositions to pleadings in hear- Call letter actions ing proceedings and that replies to oppositions will KDIG(FM) San Diego, Calif. -Broadcast Bureau not be entertained (does not apply to four types granted license covering changes; ERP 28 kw; ant. KACE -FM Riverside, Calif.- Granted KCNW- of pleadings). Amendment became effective March height 640 feet (BLH -6113). (FM). 27. Action March 13.

Broadcasting Apr 1 1974 48 Professional Cards

JANSKY & BAILEY -Established 1926 - EDWARD F. LORENTZ & ASSOCIATES COHEN and DIPPELL, P.C. Atlantic Research Corporation PAUL GODLEY CO. CONSULTING ENGINEERS 5390 Cherokee Ave. Consulting Engineers CONSULTING ENGINEERS (formerly Commercial Radio) 527 Munsoy Bldg. Alexandria, Va. 22314 Box 798, Upper Montclair, N.I. 07043 1334 G St., N.W., Suite 500 (202) 783 -0111 (703) 354 -2400 347.1319 Washington, D.C. 20004 Phone: (201) 746 -3000 Washington, D. C. 20005 Member AFCCE Member AFCCE 3yrmbrr AFCCE Member AFCCE

A. D. Ring & Associates GAUTNEY & JONES LOHNES & CULVER Kear & Kennedy CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Consulting Engineers Associates 1156 15th St., N.W., Suite 1302 18th St., N.W., 1771 N St., N.W. 296 -2315 2922 Talentar Ct. 17031 560 -6800 606 Washington, D.C. 20005 WASHINGTON, D.C. 20036 WASHINGTON, D. C. 20036 Falls Church, Va. 22042 (202) 296.2722 (202) 785 -2200 Member AFCCE Member AFCCE Member AFCCE Member AFCCE

A. EARL CULLUM, JR. SILLIMAN, MOPPET STEEL, ANDRUS & ADAIR HAMMETT & EDISON CONSULTING ENGINEERS & KOWALSKI 2029 K Street, N.W. CONSULTING ENGINEERS INWOOD POST OFFICE 711 14th St., N.W. Washington, D.C. 20006 Radio & Television BOX 7004 (301) 827 -8725 Republic 7 -6646 Box 68, International Airport DALLAS, TEXAS 75209 (301) 770.7470 Washington, D. C. 20005 San Francisco, California 94128 (214) 631 -8360 (202) 223 -4664 (415) Member AFCCE 342 -5208 Member AFCCE Member AFCCE Member AFCCE

VIR N. JAMES JULES COHEN CARL E. SMITH JOHN B. HEFFELFINGER CONSULTING RADIO ENGINEERS & ASSOCIATES CONSULTING RADIO ENGINEERS Appllcat ions and Field Engineering Computerized Frequency Surveys Suite 716, Associations Bldg. 8200 Snowville Road 9208 Wyoming PI. Hiland 4 -7010 345 Colorado Blvd. -80206 1145 19th St., N.W., 659 -3707 Cleveland, Ohio 44141 (303) 333.5562 Washington, D. C. 20036 Phone: 216 -526 -4386 KANSAS CITY, MISSOURI 64114 DENVER, COLORADO Member AFCCE Member AFCCE Member AFCCE

E. Harold Munn, Jr., ROSNER TELEVISION JOHN H. MULLANEY TERRELL W. KIRKSEY CONSULTING RADIO ENGINEERS & Associates, Inc. SYSTEMS Consulting Engineer Broadcast Engineering Consultants CONSULTING 8 ENGINEERING 9616 Pinkney Court 5210 Avenue F. Box 220 250 West 57th Street Potomac, Maryland 20854 Coldwater, Michigan 49036 Austin, Texas 78751 New York, New York 10019 301 - 299 -3900 Phone: 517- 278 -7339 (212) 246 -3967 Member AFCCE 1512) 454 -7014

r Oscar Leon RALPH E. EVANS ASSOCS. SPOT YOUR FIRM'S NAME HERE DAWKINS ESPY Cuellar Consulting TeleCommunlcations fa Be Seen by 120,000' Readers - Consulting Radio Engineers Consulting Engineer Engineers among them, the decision making sta- Applications /Field Engineering 1563 South Hudson AM- FM- TV- CATV -ITFS tion owners and managers, chief engi- P.O. Box 3127- Olympic Station 90212 3500 North Sherman Blvd. neers and technicians-applicants for (303) 756 -8456 am fm tv And facsimile facilities. BEVERLY HILLS, CALIF. MILWAUKEE, WISCONSIN 53216 DENVER, Colorado 80222 Phone: (414) 442 -4210 '1970 Readership Survey showing 3.2 (213) 272-3344 Member AFCCE readers copy. Member AFCCE per

COMMERCIAL RADIO CAMBRIDGE CRYSTALS contact MONITORING CO. PRECISION FREQUENCY BROADCASTING MAGAZINE Service PRECISION FREQUENCY MEASURING SERVICE MEASUREMENTS, AM -FM -TV 1735 DeSoles St. N.W. SPECIALISTS FOR AM -FM -TV Monitors Repaired 8 Certified Washington, D. C. 20036 S. Market 445 Concord Ares 103 St. for availabilities Directory Lee's Summit, Mo. 64063 Cambridge, Mass. 02138 Phone (816) 524-3777 Phone 1617) 876 -2810 Phone: (202) 638 -1022 Va. (CAC- 2749); Athena Cablevision Corp. of Cor- Ownership changes Cable pus Christi, Corpus Christi, Tex. (CAC -2764); La Crosse Westgate, Medary (CAC -2801) and Onalaska Applications Applications (CAC -2802), both Wisconsin; Lebanon Valley Ca- The following operators of cable television systems ble TV Co.. Myerstown borough, Pa. (CAC -2818); WHOS(AM) and WORM(FM) Decatur, Ala.- - Cablevision. Jerome, Idaho (CAC -2877): Ohio Video transfer have requested certificates of compliance, FCC an- Seek of control of Dixie Broadcasting nounced March 19 (stations listed are TV signals Services, Cardington, Ohio (CAC-2889); Cablevision Inc. from John H. Jones and Louis C. Blizzard proposed for carriage): of Knox County. Rockland. Me. (CAC -30161: Tele- (100% before, none after) to Forrest Travis Broad- prompter of Newburgh Cable TV Corp., Cornwall, casting Inc. (none before, 100% after). Considera- American Cablevision Co. proposes for Breitung. N.Y. (CAC- 3020); Sammons Communications, Lit - tion: $500,000. Principals: Information not given. Mich. (CAC -1609) to include Quinnesec and East tleville, Ala. (CAC -3094); Garbersville Cable TV, Ann. March 12. Kingsford, Mich. Garberville (CAC -3118) and Redway (CAC -3119), KHOT(AM) and unassigned FM, Madera, Calif. Alden CATV proposes for Cassapolis. Mich. both California: Warner Cable of Fort Walton -Seek assignment of license from Glamor Music (CAC -3449) to add WZZM -TV Grand Rapids, Mich. Beach, unincorporated areas of Walton county, Fla. (CAC- 3126); Cablevision Investor's Inc., McGregor. Broadcasters to KHOT Inc. for $128,400. Sellers: Cable Communications Systems, Inc.. Box 777, (75 et al. 1. Tex. (CAC -3139); St. Charles CAN, St. Charles, Gloria L. Moran %), Buyer: Raymond Hector. Minn. 55342 for Dawson. Minn. (CAC-3638) Kandel, through 2588 Newport Corp. (100 %). Md. (CAC -3163); Warner Cable of Williamsburg, proposes to carry: KDLO-TV Florence, KELO -TV unincorporated areas of James City county. Va. previously owned WKLC -AM-FM St. Albans, Sioux Falls, KCOO Aberdeen, W. Va., Van -TV KORN -TV Mitch- (CAC -3128); Vikoa CATV of Ohio. New Concord, and WERT -AM -FM Wert, Ohio. Ann. ell and KESD -TV Brookings. all South Dakota: March 12. Ohio (CAC -3171); Rolla Cable System, Northwye. KWCM -TV Appleton and KCMT Alexandria, both Mo. (CAC -3195); Redwood Cablevision, Fortuna WNEB(AM) Worcester, Mass. -Seeks assign- Minnesota. and WCCO -TV. KMSP -TV and WTCN- (CAC -3196), Rio Dell (CAC -3197) and unincorpo- ment of license from WNEB Inc. to Parliament TV, all Minneapolis: KSTP -TV St. Paul, and rated areas of Humboldt county (CAC- 3198). all Broadcasting Inc. for $390,000. Sellers: Joan Clif- WDAY -TV. KTHI -TV and KFME, all Fargo, N.D. California. and CSH Inc., Tangipahoa parish, La. ford, president, et al. Buyers: Gerald and Theresa Continental Cablevision of Ohio proposes for Fair- (CAC-3452). M. Williams, David E. Dick, Robert Walden (20% born, Ohio (CAC -3641) to add WTTV Bloomington. Casa Grande, Ariz. -CATV Bureau dismissed as each), et al. Mr. Williams has interest in WOTW- Ind., and WUAB Lorain, Ohio. AM-FM Nashua, N.H. Ann. March 12. moot objection to application for certificate of com- Continental Cablevision of Springfield. 119 N. pliance filed by KOOL -TV Phoenix against Casa WWTV(TV) WWAM(AM) and WKJF(FM), Main Street, Fostoria, Ohio 45840 ,proposes for Grande Cablevision (CAC- 2392). Action March 12. all WJFM(FM) Grand Rapids; WKZO- Cadillac; Springfield. Ohio (CAC -3640) to add WTTV Bloom- Woodland, -View Systems of Wood- (AM) Kalamazoo, and WWUP -TV Sault Ste. ington, Calif.-Multi Ind., and WUAB Lorain, Ohio. Inc. 100 -434). CATV Bureau dismissed Marie, all Michigan-Seeks relinquishment of posi- land (CATV Brandonville TV for Brandonville. Pa. (CAC - petition for waiver of former section 74.1107 of tive control of Fetzer Broadcasting Co. from John for Action March E. Feuer (53.39% before, 49.99% after) to Carl 3642) proposes to add: WVIA -TV and WNEP -TV, rules and petition reconsideration. A. James Ebel, both Scranton, Pa.; WTAF -TV Philadelphia. and 14. E. Lee, C. E. Ellerman. et al. (12.2% WKBS before, 15.7% after). Consideration: $240.084. -TV Burlington. N.J. Greeley, Colo.- Greeley Video Inc. (CATV 100- Principals: All are executives of Feuer. Ann. Johnstown Cable TV. 329 Main Street. Johnstown, 473) CATV Bureau dismissed petition for waiver of March 12. Pa. 15901, proposes for Johnstown (CAC -2110. former section 74.1107 of rules. Action March 13. CAC -2785), Brownstown borough (CAC WAOP(AM) Otsego, Mich -Seeks transfer of -2111). FCC granted following operators of cable televi- Conemaugh township (CAC -2112). Franklin borough sion systems certificates of compliance. all in Con- control of Allegan County Broadcasters from John (CAC -2113), Ferndale borough (CAC -2114). Dale F. and Rose M. Wismer (100% before, none after) necticut: Systems TV at New Haven, Hamden and borough (CAC-21I5). Upper Yoder township - to Robert V. and Dorothy K. Doll (none before, (CAC West Haven (CAC -1601 -3); Bridgeport Community 2116), Lower Yoder township (CAC- 2117), West- Antennae Television Co. at Orange. Woodbridge and 100% after). Consideration: $228,858. Principal: mont borough (CAC -2118). Southmont borough Mr. Doll has interest in WKFY(AM) and WKYW- Milford (CAC-1666 -8): Valley Cable Vision at Nau- (CAC -2119), Benson borough Stony - (FM) Frankfort. Ky.; WDLR(AM) Delaware. (CAC -2120). gatuck. Oxford and Beacon Falls (CAC -1854 -6), and Ind. creek township (CAC- 2121). Richland township Community Television Systems at Wallingford, Guil- Ohio. and WTRE -AM -FM Greensburg. Ann. (CAC -2122), Geistown borough (CAC- 21231. Lorain March 12. ford. North Haven, North Branford. Branford, East borough (CAC -2124) and West Taylor township Haven and Madison (CAC -2699- 2705). all systems KAUZ -TV Wichita Falls, TeX -Seeks assignment (CAC -2125), all Pennsylvania, to add WPGH -TV Washington. to carry Connecticut stations: WHNB -TV New Brit- of license from Bass Brothers Telecasters to Wichita Pittsburgh and delete WDCA-TV ain. WFSB -TV, WHCT -TV and WEDH(TV), all Falls Telecasters for $4.250,000. Seller: Bass Northeastern Pennsylvania TV 300 S. Hartford: WTNH -TV New Haven, and WATR -TV Brothers Enterprises (100 several Cable Co.. %) owns stations Blakely Street. Dunmore. Pa. 18512. for Archbald Waterbury: New York stations: WCBS -TV, WABC- in California, Texas, and other areas. Buyers: borough TV. WNBC -TV, WNEW -TV, WOR -TV and WPIX- Falls Television (CAC -3643). Blakely borough (CAC -3644), Wichita (80 %) and White Fuel Jessup borough (CAC -3645). Olyphant borough (TV); and WNET(TV) Newark. N.J. In addition, Corp. (20 %). White Fuel also owns KGAF -AM- (CAC -3646), Clarks Summit borough (CAC -3647). FCC authorized for all but Community Television: FM Gainesville and KORC(AM) Mineral Wells, WEDW(TV) Bridgeport, Conn., and WXTV(TV) Texas. South Abington township (CAC -3648). Glenburn both Ann. March 8. township (CAC -3649), Scott township (CAC- 3650). Paterson. N.J.: for all but Valley Cable: WKBG -TV La Plume township (CAC -3651). Factoryville borough Cambridge, Mass.: for Systems TV and Bridgeport: Final actions (CAC -3652). Dalton borough (CAC-3653). Abing- WSBK -TV Boston; for Bridgeport and Valley Cable: ton township (CAC -3654). Clarks Green borough WNYC -TV New York. WNJU -TV Linden. NJ.: KKOK(AM) Lompoc, Calif.- Broadcast Bureau (CAC -36551. Pittston (CAC -3656). West Pittston for Bridgeport: WLIW(TV) Garden City and granted assignment of license from John W. Parham borough (CAC -3657). Hughestown borough (CAC - WSNL -TV Patchogue. both New York: for Systems to Straw Broadcasting Co. for $115.000. Seller: Mr. 3658). Exeter township (CAC- 3659). Pittston town- TV: WEDN(TV) Norwich and WTVU New Ha- Parham (100 %). Buyers: Lawrence J. Straw (80 %) ship (CAC- 36601. Lafiin borough (CAC -36611. Jen- ven, both Connecticut, and for Community Televi- and Ellen O'Brien Straw (20 %). Mr. Straw is kins township (CAC- 3662). Dupont borough (CAC- sion: WSMW -TV Worcester, Mass. Action March regional manager with Interstate Electronics Corp.. 3663) and Duryea borough (CAC -3664). all Penn- 13. Anaheim, Calif. and Mrs. Straw is secretary in sylvania, proposes to add WNJU -TV Linden, N.J. Florida -FCC authorized Teleprompter Gulf Coast Washington (BA- 8047). Action March 19. to add Atlanta. WSWB- WKBC Cablevision Inc.- Box 938, N. Wilkes - CATV Corp. WTCG(TV) TV Orlando. Fla.. and WLTV(TV) Miami to its KMPX(FM) San Francisco-Broadcast Bureau boron. N.C. 28659, for Wilkes county, N.C. (CAC - dismissed application for assignment of license 3665) proposes to cable television systems at Florida communities of carry: WXIT -TV and WIINL -TV, Rocks from National Science Network to KMPX Inc. at both Winston -Salem. and WBTV and WSOC -TV. Largo, Belleair Bluffs, Belleair Beach. Indian request of licensee. Action March 20. both Charlotte. both North Carolina: WJHt :TV Reach. Seminole. Safety Harbor. Indian Rocks -South Johnson City, Tenn.: WKPT -TV Kingsport. Tenn.: Shore and Belleair Shores, located within Tampa- WSGA(AM) Savannah, Ga.- Broadcast Bureau WCYB -TV Bristol. Va.: WGHP -TV Highpoint, N.C., St. Petersburg major market (CAC -2448- 2455). Ac- granted assignment of license from Coastal Broad- tion March 13. Inc. to WSGA Inc. for Sellers: and WHKY -TV Hickory. N.C. casting $628,000. Port Punta Donald K. Jones, president. et al. Buyers: Albert Charlotte and Gorda, Fla. -FCC or- Cable TV of Cuero, Box 1209. Austin. Tex- 78767. dered Gulf Coast Television, operator of cable sys- F. Weis. Mr. Weis is owner of WZAT(FM) Sa- n onuses for Cuero. Tex. (CAC -36391 to delete vannah. has interests in motion picture tems at Port Charlotte and Punta Gorda. to cease He also KHTV Houston and add KVRL Houston (KVRL and desist from operation of its systems in violation theatres in Atlanta, Savannah, Macon, Augusta and was previously listed in CAC -3162). Statesboro, all Georgia (BAL- 7961). Action March of program exclusivity provisions of rules (Does. 19834 8. -5). Action March 13. Final actions Fort Valley, Ga.- Valley Cable TV Inc. (CATV WSDL(AM) Slidell. La. -After concluding that CATV Bureau granted following operators of cable 100 -413R) CATV Bureau dismissed as moot petition hearing was not required, FCC granted assigmmnet television systems certificates of compliance: Crystal for reconsideration filed by WTVY inc.. licensee of of license from Mid South Broadcasters Corp. to Cablevision, Seattle. (CAC -3): Fort Morgan WCWB -TV Macon, Ga. Action March 13. Inter- American Broadcasters Inc. for $310.000. Sel- Cable TV. Fort Morgan. Colo. (CAC -738): East Ind.-Shelby County Cable TV (CAC - lers: Thomas V, Garraway. president, et al (100 %). Shelbyville, Ridge TV Cable Co.. East Ridge. Tenn. (CAC- CATV Bureau dismissed as Mid South is licensee of WVSL -FM Slidell. Buyers: 3112) moot objection 1018): Tele -Vue Systems. San Rafael (CAC -1188). to application for certificate of compliance. filed George A. Mayoral (73 %) and Richard Voelker Ross (CAC -1189) and Larksnur (CAC -1190), all Jr. (27 %). Messrs. Mayoral and Veelker own Nnv. 12, 1973, by Indiana Broadcasting Corp. Ac- California: Gulf Communications. Poinciana (Os- tion March 15. WJMR -TV New Orleans. They also have 50% ceola county), Fla. (CAC- 1545): Capital Cable Co., Troy. N.Y. Telecable (CSR - interest in KRBZ(AM)- KLJT -FM Brazosport. Tex. Round Rock. Tex. (CAC- 1580): Courier Cable Co., -Northeastern Inc. and 49% interest in WBOX(AM) Bogalusa, La. Buffalo, 146. NY352) CATV Bureau dismissed as moot peti- N.Y. (CAC -1771): Satellite Systems Coro.. filed behalf (BAL- 1956). Action March 16. KT Sawyer Air Force Base, tion for carriage on of Faith Center, Mich. (CAC -1859); licensee of WHCT -TV Hartford, Conn. Action See -Mor Cable TV of Sikeston. Moorehouse. Mo. KPLX(FM) Fort Worth, Tex.- Broadcast Bureau March 14. granted assignment of license from KXOL Inc. to (CAC- 1879); MBS Cable TV. Rittman. Ohio (CAC - Troy. N.Y. -Northeastern Telecable Inc. (CSR - Radio Metroplex inc. for $1.110,000. Seller: William 2146); Teleprompter of Florida. Oakland. Fla. (CAC - Jamar Jr. also 2184); General Electric Cablevision Corp.. Wyo- 159) CATV Bureau dismissed as moot opposition owns KBWD(AM) Brownwood, filed on behalf of Sonderling Broadcasting Corp., Ii- Tex. Buyer: Susquehanna Broadcasting Co. (90 %). ming, Mich. (CAC- 2282): Fairbault Cable TV Co.. Louis J. Appell Jr.. Fairbault. Minn. (CAC-22861: Community Video. censee of WAST(TV) Albany, N.Y. Action March president. Susquehanna owns 15. stations throughout eastern U.S. (BAL -1900) Port Edward village (CAC -2377) and Nekoosa Action Jan. 31. (CAC -2378). both Wisconsin; Sargent Cable TV. Kingfisher, Okla. -CATV Bureau dismissed upon Sargent. Neb. (CAC -2381): General Electric Cable- request application for certificate of compliance filed KTBB(AM) Tyler, Tex. -Broadcast Bureau grant- vision Corp.. Anderson. Ind. (CAC -25451: Bas City by North American Cablevision (CAC- 2708). Ac- ed assignment of license from Blackstone Broad - TV Cable Co., Bay City, Tex. (CAC -25571: Warner tion March 12. casting Co. to Smith County Broadcasters for $440: Cable of Warren. Warren borough. Pa. (CAC - 000. Sellers: David H. Rothwell, (resident. et al. 25721; Viking Media Corn Oregon. Wis. (CAC - Other action (100 %). Buyers: Marshall and Clint Formby. 26751: Communications Systems, Slayton, Minn. Graddy Tunnel and Don Chaney (together (100 %). (CAC-2698): Southern Monterey County CATV, FCC invited supplemental and updated filings in Messrs. Formby own KPAN(AM) Hereford. Greenfield. Calif. (CAC- 2713): Panther Valles, Serv- newspaper-CATV cross-ownership rulemaking pro- KLVT(AM) Levelland and KTEM(AM) Temple, ice Co., Panther Valley, NJ. (CAC -2741): Delaware ceeding (Doc. 18891), to be accepted through May all Texas. Mr. Chaney is general manager of KTEM County Cable TV Co.. Upper Darby. Pa. (CAC - IS. Docket was reopened in view of time and and Mr. Tunnell is attorney at Plainview, Tex. 2746): Princeton Cablevision, Princeton. Mo. (CAC - changes in industry since proceeding began in June (BA- 8056). Action March 19. 2748); Peninsula Broadcasting Corp., South Hill, 1970. Action March 13.

Broadcasting Apr 1 1974 50 Since January 1, 1974, BROADCASTING no longer See last page of Classified Sec- forwards audio tapes, transcriptions, films or VTR's. tion for rates, closing dates, BROADCASTING cannot accept copy requesting audio Advertising box numbers and other details. tapes, transcriptions, films or tapes to be sent to a Classified box number.

RADIO Help Wanted Sales Continued Help Wanted Announcers Continued Leading National Representative expanding sales staff It's about time that there was a way for good people Help Wanted Management in New York, Atlanta, Chicago, Detroit, Dallas, San to find new and better jobs in broadcasting Francisco and Los Angeles. Two to five years station If you are looking for work and are willing to be Vice President /General Manager. Profitable, Southern sales experience preferred. 30 to 35K depending on honest about your qualifications and realistic about market. Established station, good numbers. Salary, performance. Submit resume to Box D -31, BROAD- the salary you need . . . We can help you find commissions, bonus plan $25- 30,000 range. Three to CASTING. work ... 305 -772.2300. five years Sales Management experience required. Must have proven track -record and stable background. Top -rated St, Louis radio station has immediate open. N.E. Alabama Country FM, 24 hour Stereo Needs Confidential resume and photo to owner. Box C -149, ing for sales executive. College graduates with 2 announcers. Excellent working conditions. Must BROADCASTING. limited sales experience considered. $15,000 salary have experience. Contact Ben Kitchens, 205. 574 -2341. with realistic potential for $20,000 first year. Equal If you are young, ambitious, with a degree and the Opportunity Employer. Rush resume to Box D -34, Coming soon: "The Truth About Announcers or How desire to work up to a do -it -all management position BROADCASTING. Conceited They Are ". Watch for ill with one of the nation's top groups, let us hear from you. Mail resume to Box C -169, BROADCASTING. National Sales Manager positions have been created at our seven radio stations due to change in manage- Help Wanted Technical Top -rated, top -billing station in super midwest med- ment structure. Unusual opportunity for rep or station account execs to move up. Confidential. Send resume Chief Engineer, directional AM- automated class C- ium market needs a bright, young account executive FM, Southwest Station with outstanding reputation, no to move up the sales ladder to management. and income requirements to Box D -36, BROAD. CASTING. board work -One part time engineer available. Send $20,000 is a conservative estimate of what can be resume, references. Box C -103, BROADCASTING. your first years income with us. Box C -171, BROAD. CASTING. Recent college graduate with Radio /Television Degree and sales experience can move quickly into top man- Engineer wanted, New England area, 50 Kw AM/FM, able to do board work and must have maintenance Sales manager with Management potential. Black agement with expanding radio and television group. All replies answered. Send resume to Box D -41, experience. Pay according to experience. Box 0.17, and Contemporary format in medium sized north- BROADCASTING. eastern market. Good facility. Need strong sales - BROADCASTING. oriented man or woman on way up who also believes First Phone qualified to maintain automation /trans- in good local programing. Decent base with excel- Full Service AM-FM Radio Station. Small market. High Pulse. Blue Cross and Car furnished for business. mitters. Small market station in southern Arizona. lent incentive. Rush resume to Box C -224, BROAD- Salary negotiable. KAWT, Douglas, AZ. CASTING. $150.00 per week draw. Join us now or by June one. Ideal community in which to live. We are seek- ing applicants from New Mexico and adjacent states. Get out of the cold humid winters from now on. Vice Pres.-0 I Mgr. New England -50kw rocker Chief Engineer wanted for KSVP -AM and KSVP -FM needs ambitious no-nonsense leader) Assume com- This is a working position. Write Box D -51, BROAD. CASTING. Stereo, some announcing, good equipment, good corn - plete responsibility. Record and resume must with- unity and good salary with solid future. Contact: stand strictest confidential scrutiny. Compensation Solid opportunity if you know sales and are willing Dave Button, Manager, KSVP, 317 West Quay, Artesia, no object. Immediate opening. Box D-5, BROAD. NM 88210. Phone 505. 746-2751. CASTING. to work. You can be Part of a most capable staff in one of New Mexico's but market . Contact: Dave Button, KSVP -AM -FM Artesia, 505-746-2751. Immediata Opening for a Transmitter Engineer. Some Director of Marketing. Major group. College graduate board work. Station WAMD, Aberdeen, MD 21001. radio sales experience and strong management with medium market orientation desired. Masters Degree helpful. Salary Northern California- Strong station in S.F. Bay Area desires minded Senior Ac. Delaware music station needs experienced plus bonus. Send confidential resume to Vice $25,000 count Executive for local sales. Eventual advance- engineer- announcer. Should know country music. President Sales, Box D -25, BROADCASTING. ment into management. Resume to KZST, Box 2755, Call 1- 302 -422 -7575. Santa Rosa, CA 95405. General Sales Manager for top -rated Texas station. Better than average Chief Engineer, start now with Excellent salary plus override should total $40,000 Unique opportunity for professional salesperson with a Rocky Mountain broadcasting organization with first year. Rush resume to Box D -29, BROADCASTING. tremendous established Modern C&W. This is a permanent posi- growth plans. An exceptional opportunity tion for an engineer who can adapt to automation, FM, Sales Manager. Top -rated M.O.R. station in large with advancement so references will be checked. Ingram, WHIT Radio, microwave, and all other new innovations. Call: Ohio market. $32,000 salary, automobile, $100,000 Contact Gray New Bern, NC 919-637 -4450. 307-235 -3380, Sidney King, Casper, WY. Afternoons life Insurance, plus percentage of sales increase. 28560. only. Sand resume to Box D -33, BROADCASTING. Sales Manager. WRAC /WRKR Racine, WI seeks ex- Chicago FM Station needs experienced account execu- perienced person. If you're aggressive, full of fresh Help Wanted News tive ready for local sales management. $25,000 base ideas and like community involvement you're the one. with opportunity for rapid financial advancement. Call or write Mr. O'Connor, 2200 N. Greenbay. 414- 632 -1627. News Director: 5000 Watt AM looking for a real go- Box D-35, BROADCASTING. getter, take -charge newsperson. Experienced news re- Sales manager who sells) WSUS, Sussex County, N.J. porter who can really dig, write, and air local news. Vice President/General Manager. Exceptional oppor- Applications 50 miles N.Y.C. Full time No. I rated. Permanent from minority group members encour- tunity for dynamic radio executive interested top ten aged. WCOJ, Coatesville, PA. 215 -384-2100. market. Highly profitable 5kw full time station with rewarding opportunity. Peter Bardach, pres. 212- 973.2764 or VP /Mgr. expanding group. Base salary of $40,000 plus nego- Jay Edwards 201. 827.2525. Reply in confidence. The top Radio News operation in active quarter. tiable incentive. Send resume to Confidential, Box million market has opening for sharp, young news- D -38, BROADCASTING. caster who is not afraid of challenging assignments, Oklahoma's number one radio station needs a smart hard work and long hours. Must be competent and General Manager position and ownership available aggressive salesperson. Send resume to Box 1000, Oklahoma City 73102. versatile reporter with good sound. Compensation with major market station. Salary range, $30,000 to commensurate with ability. E.O.E. Forward tape and $35,000 per year plus 10% ownership given out of resume to Ed Wilson, News Director, WDAK, Post profits. We will not contact previous employers with- Help Wanted Announcers Office Box 1640, Columbus, GA 31902. out your permission. Young, aggressive program directors and sales managers rush complete resume Tired of swinging doors? Wondering whether you'll News and sports director capable of handling uni- to President, Box D -39, BROADCASTING. still be working next week? Is it time for a perma- versity sports, and supporting an outstanding news nent change? Send complete resume and references team. We are successful and growing fast. Tre- WDXI Jackson, TN. Sales-oriented GM with manage- to Box C -181, BROADCASTING. mendous opportunity for talent, positive thinking, to ment experience required. Superb salary, fringe bene- carve a career not just a job. Write: Box 2090, fits. Write: Community Service Broadcasting, Inc., Box Opportunity) Nuts and bolts first phone with on -air Casper, WY 82601, Mr. Sidney King, or call 307- 1209, Mr. Vernon, IL 62864. talent. Combo tech /air personality opening at lead- 235 -3380 afternoons only. ing Adult-Contemporary station in 90M Eastern mar- Above go radie sales manager, with proven ket. EOE. Send resume. Box C-229, BROADCASTING. Contemporary Radio News Honcho needed for South- ability. Develop and train your own staff and sales ern New England's Number One News Department. promotions. Must keep accurate records, and be able New England secondary market. Needs jocks and Dynamite station, consulted by Thomas McMurray to confer intelligently with management. Minimal newspeople. An equal opportunity employer. Box Ideas. Immediate opening, contact Dave Hedrick, at starting salary more with incentive plan. $10,000, C-244, BROADCASTING. 401.751.5700. Tremendous growth potential because of unusual expected plans. Write: S.K., Box 241, Casper, WY Still looking "many Hats" person. Small market, 307. 234.9166. Help Wanted Programing 62601 or call Northeast, sales, announcing, news, copy, production. Willing to learn more? Box D -16, BROADCASTING. Production, Others Help Wanted Sales Opening for full time air and news position with Program Director small market. Announcer, know MOR Strong Salesperson to become Sales Manager. Black medium market Massachusetts radio station. Send de- programing; supervise 4 -man staff; ramrod production; format station medium NE market. Fine opportunity. tailed replies to Box D -43, BROADCASTING. handle board shift; handle interview show; coexist Excellent incentive plan with Equal Opportunity Em- with good, but rigid chief; fully responsible for pro- ployer. Box C -142, BROADCASTING. Experienced mature announcer for up -tempo MOR. graming; lovely upper midwest town. Box C -207, Must have big voice -creative production -able to BROADCASTING. Small but dynamic company needs you if you're a communicate. Permanent position for community recent collage graduate with some sales experience minded adult. Salary commensurate with ability. Advertising g list for Blue Chip Corporation. and a desire to earn $18,000.$22,000 this year. You Great place to live and raise family. Equal oppor- 4 to 8 years experience, with combination agency/ can grow with us if you are the right person. Send tunity employer. Call Lyle Richardson, KUDE, Ocean- client/TV background desirable. Strong writing, vis- resume to Box C -167, BROADCASTING. side, CA. 714.757 -1320. ualizing skills required for responsibilities ranging from recruitment advertising to institutional print and Account Executive. Network owned and operated sta. Experienced Program Di /Morning Personality TV. Growth potential for creative, thoughtful com- tion. Opportunity to advance into national sales in with big voice for Modern MOR Personality Station. munications professional. Located in New York's 18 to 24 months. Excellent salary plus commission. Send tape and resume to Mr. Vester, WDNC, Durham, Westch County. Send resume to Box D-1, BROAD- Mail resume to Box D -27, BROADCASTING. N.C. CASTING.

Broadcasting Apr 1 1974 51 Help Wanted Programing, Situations Wanted Announcers Situations Wanted Announcers Production, Others Continued DJ, Tight Board, good news and commercial delivery, Continued can follow directions, willing to go anywhere . . . NOW. Box A -134, BROADCASTING. Midwest broadcast duo wants third party with finan- Program director for small radio station on east cial help, to invest in radio station, Will relocate. coast. Send application, credentials to Box D -65, Phone 314 -443 -5715. BROADCASTING. Enough is enough! What happened to entertaining Radio? Do we need "Nader's Raiders" to prod us into action? Unique, experienced, warm, innova- Seeks position after 2 p.m., preferably all -night shift. Situations Wanted tive Communicator /P.D. Requires freedom to deliver C&W, telephone -talk, MOR, rock or solid -gold for- top demographics. Strictly Adult M.O.R. mid - mat. Tight board, 3rd class ticket. Will send air - Management mornings. Late twenties. Large, medium markets. check. Steve, 555 2nd St., Apt. IA, Lake Oswego, OR Realistic salary. Box C -216, BROADCASTING. 97034.

Strong sales background including agency, rep and Attention New England stations: Ten years experience I need a start. Young, creative, can follow direc- in the 3 years radio makes me choice to be your in all phases of radio interest you? Strong MOR, tions. Any format. Willing to go anywhere on East- new medium market sales manager. 32, B.S. Manage- and Confom,. background and 1st phone. Box C.246, ern Seaboard, 3 rd endorsed, broadcasting school and ment. Box C -166, BROADCASTING. BROADCASTING. RCA Studio School graduate. 914 -965.8612 or 632 Warburton Ave., Yonkers, NY 10701, Medium market sales is my life and do I live it! Leading private psychiatric hospital ready to re- Now I'm ready for the move to Sales Manager. Young, lease new personality on unsuspecting public. Write Western United States graduate of Midwestern Broad- aggressive, with good tenure at the two stations I've for details. Box D-8, BROADCASTING. casting School, Chicago. Good DJ style, news, com- worked for. Let's talk! Box C.168, BROADCASTING. mercials and well versed in sports. If you are look- Up Your Numbers. Personality jock. Good production. ing for a young dedicated, dependable staff an- Small market sales management has been good to me, MOR medium market experience. First phone. Clip nouncer who is not afraid of hard work, look no and I've been good for my station; 86% billing in- and save. 414 -475 -1974 or Box D -19, BROADCASTING. further. Joe Pistello, 10957 Buffalo, Chicago, IL crease since I arrived 3 years ago. Degree. 29. 60617. 312-375 -5884. Plenty of drive. I can make it happen for your sta- Big Voice, p oduction izz imaginative and depend- tion! Box C.170, BROADCASTING. able, married and looking for stable position with Old fashioned radio. Remember? Variety of music. N.E. station. Box D -22, BROADCASTING. friendly ad lib. Audience communication. Mostly Expert sales nagement has been my stock -in -trade radio since 1946. Many formats. 1st phone. Good for 5 years -alla at the same medium market station. Personality Jock with first phone: 27, seeking medium permanent anchorman for family station. Thank you. Sales have shown marked increases each year. Now market station with Top 40/Contemporary format. Smith, 305- 886-4869. I'm ready for the move up to a General Manager's I'm energetic, creative and dedicated. Want stable position. 30, BA, married. Box C -172, BROADCASTING. organization with room to grow. Want to settle. Have Attention Washington, DC area. Contemporary jock excellent references. Box D -24, BROADCASTING. eight months commercial experience, small market Small market GM wants move to medium or major MD, six-month American Forces Radio gig. Married, market. 32, family, broadcasting degree with excellent Woman with experience) Currently announcer on stable college grad. 3rd endorsed. Willing to learn sales record and desire to succeed at your operation. 20,000 watt FM progressive rock station, seeking new and to your thing. 518- 374 -9392 or Tom Reep, Blue Box C -173, BROADCASTING. market. Box D -47, BROADCASTING. Barns Rd., Rexford, NY 12148.

Management and sales are my strong points. 10 years I'm Good, network TV commercials, radio, recording College Graduate, 23 years of age, 5 years broadcast in radio, 5 at current station. Degree, family, 27, experience, first phone and a very young 31. I want experience. Experience as music director, asst. PD, ready for move to General Managership at your a progressive station consistently on the move. Cur- primary morning announcer, in charge of production. medium market station. Box C -174, BROADCASTING. rently 3 years at stagnant suburban N.Y.C. station Looking for medium market MOR for announcing and want out. How about a hand? Box D -50, BROAD- and /or junior management. Work hard for good Programing, production, traffic, promotion, license CASTING. salary. Available immediately. Relocation -No prob- renewal. Young, take- charge operations manager of lem. 3rd endorsed. Gary McKenney, Route 5, Russell- suburban major market station with 5300,000 an CW Format. Experienced first phone, for pure country ville, AR 72801. 501.968.1547. nualized ready for move. Turned this one around, station. Announcer, production, news, sales. Reliable now seek new challenge. Interested in participation. family man, employed with references. Box D -52, 4 years experience. Communicator jock /music direc- Box D -3, BROADCASTING. BROADCASTING. tor, major/medium market, 1st phone, good numbers and reference, 5700 /month. 314- 631 -0980. I've programed new FM station. Looking for com- Announcer, 3rd endorsed, 21, single, first job. Two mercial or college management position. BA com- years college radio experience. Box D -59, BROAD- Beauitful music. EZ, automation, night shift ok. Good munications. Have 3rd, will travel. Box 0 -11, BROAD- CASTING. voice. Major market TV background. All Eastern, CASTING. Southern markets considered. Industry references. First, with experience looking for Top 40/Rock posi Tape. Money secondary to security, 301 -320-4664. General Manager, 31, with 10 years broadcasting tion. Dependable, hard -working, and willing to learn. experience. Last 7 years same employer in major 714.583 -4026. Box D.63, BROADCASTING. Black specs grad, tight board, 3rd endorsed, go any. market. Background in sales and programing. I know where. R&B, MOR format- Some college. Call 1 -313- how to get the most out of your station and em- New England area. 4 years experience, first phone, 824 -8653 or write 194 East Grand Blvd., Apt. 202, ployees. Available immediately. Box D -13, BROAD - married, mature. Seek small or medium contemporary. Detroit, MI 48207. CASTI NG. 5115. minimum. 617 -885.3335 collect after 5:30 p.m. or before 10 a.m. 11 years experience, major Mid -West market, re- New England Management Team. Proven performance locate, prefer Houston or Dallas area, prefer sports, in top 10 market. Abilities range from Administra- Country PD's. 1st phone, modern country personality, also successful personality. 32, family man- Call tion to Announcing; Bookkeeping to Traffic. Have 1 year experience, DMS grad. Wants small to me- 816-358 -0346. ratings, awards and desire. 14 years experience from dium market- Tape and resume on request. Marvin small town announcer to big city manager. We want Yust, 311 E. Ogden, Del Rio, TX 78840. 1- 512-775- 8 year pro, with first, can handle any format, hard to return and grow with the area we know and 7026 after 3 p.m. worker. Best offer. Any where. 501- 227 -0260. love. Box D -21, BROADCASTING. Preparation, Training, Experience. B.S., Radio-T.V., Situations Wanted Sales Manager ready to be General Manager in top Miami (Ohio), 2 years college experience (Sports Technical 25 market. Proven performance with major group. P.B.P., News, Weather). 1 year commercial experi- 33, married, degree, outstanding references. Box D -53, ence, with 3rd. Age 24, willing to re- locate. A good Engineer -handyman; 5 days, own hours. Need: desk, BROADCASTING. mind, hands and voice is waiting for your news and workbench, isolated work area, clean moderate sports needs. Write Jon Hunt, 501 5. Main St., climate. 305-390-3161. Box C -239, BROADCASTING. Large market General Manager needs greater chal- Poland, OH 44514 or call collect, 216 -757 -1240. lenge and financial opportunity. Doubled gross in top Mature, dependable and conscientious, well qualified 10 market station in three years to $2,000,000. Mar- MOR or Beautiful Music. 11/2 years experience. Third. by experience, strong on installation, maintenance ried, mid -30's, well educated and willing to relocate College grad. Jeff Neil, 426 Brookhurst Ave., and trouble -shooting RF and audio, perfectionist de- anywhere for $40,000 plus with right company. Box Narberth, PA 19072. 215 -MO -4 -8768. es Tech- Dir. for group owner or CE of top -fite D -55, BROADCASTING. AM /FM stereo combination, Prefer Western U.S. loca- First, with experience, 25, married, Good production, tion. Presently located SW and available now. 213. Ambitious young medium market Sales Manager in- tight board, now working, wants change. Seeking 691 -8547. Box D -46, BROADCASTING. terested in long term growth with expansion minded job in New Mexico, Arizona or Colorado. Call 505 group. All offers considered over 25K. Box D -56, 334 -6646 or write Randy Price, 2171/2 Sumner, Chief engineer, 25 years experience every phase AM BROADCASTING. Aztec, NM 87410. and FM, desires change. Prefer south. Box D-57, BROADCASTING.

2 yrs. WGR -TV sales, 3 yrs. WKBW AM sales, 2 yrs. For a long time now programers have been looking 1st phone, 8 years last job, 36 years old. Full experi- WGR -FM sales, all, ready for own sales for an easy way to find and hire good people without successful in ence in AF 8 RF proofs, X- mitter studio maintenance every Jock in the world . . . qualified or not . . . team. Married, 33 yrs. old. Ed Mahoney, Buffalo, and production, administrative calling them . if you are looking for good eo- engineering, purchas- 716 648.4611. ing bookkeeping, air shifts. AM and stereo FM with ple . can offer a solid position . and a fair wage for the position you are trying to fill automation. Box D -62, BROADCASTING. we can help you find the right people without every Situations Wanted Sales Need a chief Ready clown in the nation who is looking for work, wasting /engineer? to move up. Will relocate. 3 years large market your time . call 305-772 write experience. Produc- -2300 or on Sta- tion, Sales national or local. Currently employed with na- tion Letterhead to Suite 212, Executive Square, 5353 operation, construction, maintenance. Can do alIl Resume, tional representative. 15 years experience in midwest. N. Federal Highway, Ft. Lauderdale, FL 33308. production spec. tape available. If Intent on relocating Pacific Northwest or Rocky you're interested, let's get together, Jack Linder, 1545 Hawthorne Street, PA Mountain region. Box C -148, BROADCASTING. Pittsburgh, or call 412- Hard working, dependable young announcer, 3 years 781 -4997. experience in play -by -play news and board. Not Experienced sports journalist seeks sports/sales posi- afraid of long hours. Available last of May. Pat tion in radio, tv or cable. College grad, Veteran. Chambers, 816 -429 -4010. Situations Wanted News Married. 27 years old. Will relocate. Contact Fred Rosenthal, 405 W. Main St., St. Charles, IL. Phone: Being heard now on New York's WHBI (11/2 years). Big voiced sportscaster with masters, three years For 312 -584 -7255. R&B with jazz. You can hear better than I can major college pbp, and plenty of drive and en- tell For you. resume, tape, reply to: Billy Ferrell, 200 thusiasm. Ready to help you. Box C -219, BROAD- West 72 Street, Suite 47, New York, N.Y. 10023. CASTING. Help! S d for stable station. Workable account list. Baltimore area. 4 years sales experience. 2 years Enthusiasm! 100% output! Will work days, nights, Major market announcer seeks return to full time sports announcer. Phone Jerry Moshenberg, 301- weekends! Big Dave has it all! Write Dave Jenkins, news. On- air /writing /street 833-9027. work. Prefer Northeast Box 49, Elliott Hall, Muncie, IN 47306, major or medium market. Box D -12, BROADCASTING.

Broadcasting Apr 1 1974 52 Situations Wanted News Help Wanted Sales Situations Wanted Management Continued Account Executive. Large Midwest market. List earned $42,000 in 1973. Management possibilities with grow- 13 years in broadcast management -current TV fa- Energetic medium market news director. Bright au- ing co any. Submit resume to Box D -26, BROAD- cility shows record revenues with pre -1970 expenses and improved thoritative style. Have done all there is to do in G image. Full knowledge of FCC, etc. present market. Wants challenging change. Major re- Looking for management of small, medium market V porting position or news top post. Box D-44, BROAD- Leading Florida network affiliate. Excellent list with in Southeast. Reply Box C -236, BROADCASTING. CASTING. advancement possibilities. Mail resume and salary re- quirements to Box D -30, BROADCASTING. Strong sales and programing, group experience, ma- Excellent news director in top market wants switch jor markets, all three networks, $40,000.00 plus to to reporting or combination. Major northeast market Recent college graduate with television /radio degree start. Write Box C -238, BROADCASTING. only. For first -rank journalist, write Box D -48, and sales experience can move quickly into top man- BROADCASTING. agement with expanding television and radio group. Company's selling east TV station. Corporate staff All replies answered. Send resume to Box D -40, VP /operations desires relocation with station or College graduate seeking news job in upper midwest. BROADCASTING. group. Only 39 with twenty years experience all BS, third phone, three years experience, married. phases TV management, Box D -2, BROADCASTING. Available June 1. Box D -60, BROADCASTING. Great Opportunity in local sales with fast growing independent VHF station in Florida. Earnings com- Executive Vice President -General Manager for large- 3 seasons of California league baseball. PBP. Want mensurate with experience. Replies in confidence. market station or group- Thoroughly experienced all jump to higher classification. Available immediately. P.O. Box 45066, Miami, FL 33145. phases; all levels. 30 years includes 9 in radio; 21 Box D -61, BROADCASTING. in television. In mid -forties. Specialist in competitive Help Wanted Announcers programing, aggressive sales (network national, re- Operations manager -news director -talkshow host. 15 gional and local), production, promotion; community - involvement- Nationally-recognized as honest, aggres- year broadcast professional seeking position in major- Staff announcer being selected for WCAX -TV Burling- sive, quality competitor and - medium market. Ted Lahn, 5003 Arlington St., Rock- ton, Vermont. Job requires professional for commer- successful administrator ford, IL 61111. 815-877-4957 eve. developer; producer of substantially increased profits, cials, weather, sportscasts. Contact Mr. Hall 802- property- values and 262-5761. prestige. Accustomed to for- Energetic newsman, radio or TV. May 1974 broad- midable challenges and much responsibility. Box D-7, casting graduate. Voice, delivery, and writing ability BROADCASTING. excellent. College and commercial news experience. Help Wanted Technical Keep me in mind! John Hadley, Box 1531, Susque- Situations Wanted Sales hanna University, Selinsgrove, PA 17870. Midwest Independent with Radio affiliate seeks super chief engineer. Top facilities and pay to match. Box Major league credentials. NBC, Westinghouse, Taft, C -179, BROADCASTING. V 'le, TVB Trained salesman /sales manager seek- Buffalo, Pittsburgh, Philadelphia. 14 years, 4 as ND. ing challenge in major market. Will consider either Paul Burke, 3 Raintree Island, Tonawanda, N.Y. Engineer with first phone for southwestern VHF. Ex- position. 15 years broadcast experience. Sets high 14150, 716 -693 -7573, mornings. perience not necessary but must have trade school goals- achieves them. Box C -237, BROADCASTING. or military training. Annual salary reviews, paid holi days, vacation, retirement plan plus other benefits. Situations Wanted Programing, Send brief resume to Chief Engineer, KOAT -TV, P.O. Situations Wanted News Production, Others Box 4156, Albuquerque, NM 87106. Anchorman -Experienced in reporting, writing, per- TV Maintenance engi with four years current forming. Preparing and delivering editorials. Inter- Major market program manager with proven track TV broadcast experience. Must be capable of training views, talkshow moderator- Box B-177, BROAD- record available for right opportunity. Creative and local personnel. Thorough maintenance background CASTING. good administrator. 28, married, require minimum with system design and installation experience de 24K. Box D -54, BROADCASTING. sired. Two year contract with relocation, housing, Journalist -News Director, Anchorman, Reporter with and medical services furnished. Send resume to: top credentials. Major markets only. Box C -20, BROAD- Production? See Big Dave's ad. Situations wanted - Chief Engineer KVZK -TV, Pago Pago, American Sa- CASTING. announcers. moa 96799. Photo Journalist- 26, extensive work experience with First Phone Program -Music Director, twelve years in Wanted: Video Engineer with 1st class ticket -some major market. OBO and networks. Will relocate. radio, nine with last employer. Will relocate. Have VTR experience. Ideal living in the West. Skiing, fish- Phone 314 -878 -7198 or Box C -76, BROADCASTING. deep voice, warm, friendly delivery, specialize for- ing, hunting. Clean air. Salary open, Write Bill pronunciation. Worked eign all formats including talk Walter, KYCU -TV, 2923 E. Lincolnway, Cheyenne, WY Give me a chance and I can write, report, research, and news. Seek permanent position with growth op- 82001. Equal Opportunity Employer. Fringe benefits. or produce news. Communications graduate with portunity. Min. S10,000. Phone 1. 617 -544 -3517 any strong radio and television experience. Will relocate time. Help Wanted News anywhere. Box C -152, BROADCASTING. 29 -year old East Coast based broadcast news reporter/ TV Field Reporters into Eyewitness and Action writer with "J" degree and major market experience TELEVISION News formats. San Diego's number one news opera- desires similar position with top forty market station. tion is looking. Box C -241, BROADCASTING. Resume and VTR available. Box C -153, BROAD- Help Wanted Management CASTING. May Grad. Broadcast Journalism, experienced, ag- News Management: gressive, sports. Box D -10, BROADCASTING. Radio News Director Female, seeks challenging news The requirements are stringent: or TV news experience, Master's Degree, imagination, position with medium large market TV station. Anchorperson, with a young aggressive No. 1 rated Exp- rienced, energetic, references. creativity, flair and intelligence. The demands will be excellent Box CBS station in Reno. Solid reporting ability is a must. C.161, BROADCASTING. intense. The For the aggressive, an reward: opportu- (Journalism overcomes star -quality). We're based on nity to grow and participate in broadcast news on concepts of Super 8 film, low pay and high en- Anchorman -First class credentials including NYC a national level. Send photograph with resume to thusiasm. News director hates resumes. Contact wants replies pros who pro. Box Box C -53, BROADCASTING. only from want KTVN, Attn. Ed Pearce, P.O. Box 2111, Reno, NV C.203, BROADCASTING. 89502. National Sales Manager for top 10 VHF, CBS affiliate. Broadcast Journalism 5 and Growth position for results oriented individual makes 23 Degree years radio Two producer-writers for the most respected local film some television. investigative or beat re- this an outstanding opportunity. Let's talk it over. Desiring documentary magazine in the country ARB, NSI porter position. Box D -4, BROADCASTING. Group owned, equal opportunity employer. Box rank our weekly prime -time program number two C -154, BROADCASTING. in total adults. We need people with the talent and Currently backup sports director in top 40 market. experience to keep us there. Be prepared to show directorship in top market in Station manager. Now number one and growing in Dssire 60 or backup us more than a couple of films or tapes. Write: major market. Young, de- medium market, your challenge is to move it to new extremely knowledgeable, "Moore on Sunday," WCCO -TV, Minneapolis 55402. gree, major college, experience. Tape, resume on re- heights. Must be creative thinker, strong in program- quest. Box D -9, BROADCASTING. ing, production and Send resume, salary promotion. WHAS -TV, a station with a known news reputation requirements and picture. An equal opportunity em- ployer. is looking for three people: 1) general assignment News Director, anchorman. 12 yrs. experience. Major Immediate opening. Box 0.23, BROADCAST- reporter, 2) reporter with co-anchor potential, and ING. market only. VTR and resume on request. Box D -15, 3) photographer. Send resume, copy, film -VTR, and BROADCASTING. picture to: Tom Dorsey, WHAS -TV News, Box 1084 Manager. Local Sales We're one of America's lead- Louisville, Ky. No phone calls. Lawyer Director; Impressive radio news ing television stations located in large Midwestern /News /sports director seeks medium market reporting/ market. Position available as result of internal small- promo- anchor tion. Candidates must have local sales experience and position; degree, law school, ex -trial lawyer, Help Wanted Programing, 28, 3 years solid news experience, mature presenta- possess ability to develop and i mplement effective marketing and Production, Others tion, real digger, persistent- Box D -20, BROADCAST- strategy planning for 6 man local ING. sales department. 40K. Your identity will be pro- tected. Send resume to Box D -28, BROADCASTING. Writer /Reporter- Requiring six years minimum expe- Sportscaster: 10 major market radio. Want TV rience newspaper or broadcast journalism. Must be years anchor or Available now. Box BROAD- Sales manager. Profitable Top -10 market independent. researcher to produce under pressure #2. D-61, strong -ability - CASTING. Exceptional opportunity for experienced account ex- pleasant personality. Salary based on experience. ecutive ready to move up. Top salary plus Send resume to Box C -227, BROADCASTING. percentage Strong weekend anchorman, reporter, former NBC of station gross. Mail resume to Box D -32, BROAD News correspondent seeks and CASTING. Producer -Director to in challenging anchoring join creative staff complex reporting post. Ivy league masters in broadcast VT Production. Experienced in commercial and pro- journalism. Box D -64, BROADCASTING. General manager. Medium market network affiliate. gram production essential. Send resume -Prod. Mgr., Solid opportunity for sales manager or account ex- WTMJ -Teleproductions, 720 E. Capitol, Milwaukee, ecutive with top -level management potential- Current WI. Award winning newsman, small market, seeks re- general manager will retire September 1. Salary, porter /photographer position in larger market. 316- good incentive, and ownership possibilities. All re- Graphic Artist: The University of Wisconsin -Green 855-2341. plies held in confidence. Send detailed resume to Bay designer for instructional and television graphics Box D -37, BROADCASTING. scenery, and print. Includes ITV and color broadcast operation. Bachelor's degree or equivalent training Weather -caster, performer. Major market experience. Business Manager New England based "Group" needs required. Salary $8- 8,500. Send resume and port- Friendly approach. Will work staff duties. Excellent Radio /Television Business Manager. Accounting de- folio to: UWGB, Educational Communications Dept., appearance. Good voice. All markets considered. In- gree plus managerial experience and expertise are Green Bay, WI 54302. UWGB is an Equal Opportu- dustry references. VTR. Money secondary to security. 301- 320 basic requirements. Reply Box D-45, BROADCASTING. nity Employer. -4664.

Broadcasting Apr 1 1974 53 Situations Wanted News Continued FOR SALE EQUIPMENT Instruction Continued REI teaches electronics for the FCC First Class Radio Immediately Available. Missouri Journalism graduate. 50 KW AM transmitter, Western Electric 407, FOB and reporter who Telephone license. Over 90% of our students pass Can anchor news sports. Also field Cleveland, Tennessee. Box D-58 BROADCASTING. will relocate anywhere. Dedicated and needs big their exams. Classes begin April 29, June 10, July Pl., 15, August 26. REI, 52 South Palm Ave., Sarasota, break. Dennis Ballweg 3923 Dover St. Louis, MO Marti -Used. Remote pickups links /studio transmitter Fla. phone: 813. 955 -6922. REI, 2402 Tide- 63116. Terms BESCO, 33577; in stock. New equipment. available. water Trail, Fredericksburg, VA 22401; phone 703- 8585 Stemmons, Dallas, TX 75247. 214- 630.3600. Seeking position as News Writer or Production As- 373 -1441. sistant. University graduate, broadcast journalism. Used transmission line, 4 years old, 500' of 61/e" license, ap- will relocate. Jacqui Wilson, Box 391, Los Gatos, together Bryan Institute in St. Louis. Ist class FCC CA 95030. Universal line, 50 ohm; excellent condition proved for Veterans. 314. 752.4371. (Formerly Elkins with elbows and hangers. Call or write: Tower Erec- Inst.) Situations Wanted tion, Inc., P.O. Box 188, Menomonee Falls, WI 53051. 414- 353-9300. First Class FCC License theory and laboratory training Programing, Production, Others in six weeks. Be prepared . . let the masters in the 8 Remote Marti Sparta new and used equipment. nation's largest network of 1st class FCC licensing Revox, N.Y.C. Network Radio producer /director. News, sports pickup /STL /Remote Control. Consoles, Com- schools train you. Approved for veterans. and ac- and special events. Ambitious, hard working, pro- plete station packages. Financing. Holzberg Associates, credited member National Association of Trade and Totowa, 201 -256 -0455. fessional. Excellent references. Seeking change back P.O. Box 322, NJ 07511, Technical Schools. Write or phone the location most to TV. Willing to re- locate and travel. Box C -54, convenient to you. Elkins Institute in Dallas, 2727 BROADCASTING. RCA -FM transmitters. 10 kw mono model BTF -10 Inwood Rd. 214- 357.4001. (1950), $2,000, for California. Five 5 kw stereo model BTA -50 (1958), FOM Sparta 9 years experience in all areas of TV production - 56,000, Missouri. Electronic Elkins in Atlanta 51 Tenth St. at Spring, N.W. Corp., Sacramento, CA 916- 383 -5353. , 5 years Producer /Director -commercial and educational background -BA in TV -28, energetic, hard -working, Elkins in Denver", 420 S. Broadway. determined company man with quality results -work I G M Automation System. Contains 3 Carousels, well with anyone -available immediately. Box C-118, 1 spare, 1 Skully Time Announcer, Cart machine, Elkins in East Hartford, 800 Silver Lane. BROADCASTING. Remote Control, Record Playback Cart. and spare parts. In good condition. Call Ben Kitchens. 205- Elkins in Houston, 3518 Travis. Programing /Operations. 25 years experience top 10 574.2341. markets. Department supervision, film experience, Elkins in Memphis, 1362 Union Ave. community affairs. Will relocate. Reply to Box C -235, Sava Money -RCA Low Band Videoheads- $300.00 BROADCASTING. each. For Trade -in on rebuilts. General Television Elkins in Minneapolis, 4103 E. Lake St. Network. 313 -548 -2500. College graduate, educational radio and announcing/ Elkins in Nashville, 2106 -A 8th Ave. S. commercial television production experience, foreign RCA 5DX AM transmitter excellent condition. Has language background, possibility of travel appealing. about 100 hours on all new tubes, including finals. Elkins in New Orleans, 2940 Canal. Box D -14, BROADCASTING. Useable as is or for spare parts. 53,000. Craig Healy, Box 182, Valley Falls, RI 02864. Elkins in Oklahoma City, 5620 N. Western. Need challenging position in film. Dedicated and creative with five years behind camera shooting com- Elkins in Sen Antonio ", 503 S. Main. mercials. features documentaries and TV news. P.O. Box 5153, Columbus, OH 43212. COMEDY First Class FCC -6 weeks -$370. Money back guaran- tee. Vet approved. National Institute of Communica- Young Production manager /director with busy in- tions, 11516 Oxnard St., N. Hollywood, CA 91606. dependent seeks move. Diverse remote /studio direct- Deeiays: New, sure -fire comedy) 11,000 classified 213. 980.5212. ing experience. Impeccable references. 602- 968 -8072 one- timers, $10. Catalog free) Edmund Orrin, 2786 -B mornings. West Roberts, Fresno, CA 93705. FCC First Class License in six weeks. Theory and laboratory training. Day or evening classes. State 1971 College grad., 24, theater major plus RCA Jock shorts! Monthly Contemporary Comedy. Free Technical Institute (formerly Elkins Institute), 3443 N. Institutes, seeks immediate position in TV produc- edition. Library. 58048 Twineing, Dallas, TX 75227. Central Ave., Chicago, IL 60634. 312 -286 -0210. tion. Professional exp.: air director -switcher, light- ing, camera & remotes. Will relocate. Jack Flisser, Laugh all the way to higher billings. Book of 101 Need a 1st phone and practical training? The DMS 41 Jackson Ave., Bridgeport, CT 06606. Phone 203. Humorous Commercials in 32 categories, usable for intensive theory course will provide you with both. 333.3763. many more. $10.00. Brain Bag, P.O. Box 875, Lub- Add to your income potential with your 1st phone bock, TX 79408. and the capability to maintain station equipment. Television production work wanted. Will relocate. Don't settle for QBA or second best courses. Our Harry M. Schrager, 1815 Catalpa Drive, Dayton, OH next class starts on April 15th, 1974. For information 45406. 513- 278 -4611. call or write Don Martin School of Communications, 7080 Hollywood Boulevard, Los Angeles, CA 90028, MISCELLANEOUS 213.462 -3281. FCC License. Our course teaches you electronics the CABLE Airchecks, auditions duplicated. Recorder, 862 East right way, through understanding, at a price you 51st Street, Brooklyn, NY 11203. 212 -451 -2786. can afford. Home study. Free catalog. GTI, 5540 Hollywood By. 9, Hollywood, CA 90028. Help Wanted Management Biographies on hundreds of rock groups. Free sam- ple: Write Rock Bio's Unitd. Box 978, Beloit, WI San Francisco. FCC license, 6 weeks, April 29 Re- 53511. suits guaranteed. Veterans approved. School of Com- College graduates from the Midwest can move quickly munication Electronics, 150 Powell, 94102. 415392- into system management with expanding CATV com- Prizes Prises) Prizes) National brands for promotions, 0194. pany. Business experience in marketing and promo- contests, programing. No barter or trade . . better) tion helpful. Call Fred Harms, Management Con- For fantastic deal, write or phone: Television & Radio sultant at 312 -6936171. Features, Inc., 166 E. Superior St., Chicago, IL 60611, call collect 312- 944-3700. You belong in Help Wanted Technical "Free" Catalog . everything for the deeiayl Cus- Chief Engineer. Rapidly expanding CATV Company - tom I.D.'s, Promos, Airchecks, Wild Tracks, Books, Midwest location -needs first class licensed engineer, FCC tests, Comedy, and more; Write: Command, Box Broadcasting The _, .. -c' h, of ld:cancasara and allied arts experience required for headend microwave and su- 26348, San Francisco, CA 94126. pervision of qualified technical staff. An equal op- portunity employer. Reply to Box D -49, BROAD- TV Slides $6. Program topics, news, weather, Quasi - 1735 DeSales St., N.W. CASTING. computer style, send for list. Bob Leber films, 240 D.C. E. 55, NYC 10022. Washington, 20036 Help Wanted Programing, Production, Others INSTRUCTION RADIO Large system of MSO needs program director. Good opportunity for experienced programmer. Must have television production experience and ability to sell Broadcast Technicians: Learn advanced electronics and Help Wanted Management and administrate. Send resume with salary require- earn your degree by correspondence. Free brochure. ments to: Continental Cablevision of Ohio, Inc., 211 Grantham, 2002 Stoner Avenue, Los Angeles, CA S. Main St., Findlay, OH 45840. 419 -423-8515. 90025. Radio General Manager Situations Wanted Programing, In Chicago, OMEGA Services has the best price for e First Class License. Day or evening. Guaranteed re- Production, Others sults! OMEGA Services. 333 East Ontario. 312.649- Top 40, 50 kw, Nations 5th top mkt. 0927. Long established eastern An Cableman wants cablework. Available June. Cur- station. rently directing college cable course, operating pay Job opportunities and announcer.d.i. -1st class F.C.C. 25W aggressive- take -complete charge Win- cable, producing video report on domestic satel- license training at Announcer Training Studios, V.A. benefits. lites. Master's degree in broadcasting. First class FCC 43rd St., N.Y.C., Licensed and ner with proven track record in sales license. Former Green Beret officer and Indochina veteran. Excellent references. Attending Chicago Con- First Class FCC License in 6 weeks. Veterans ap- and programing can write his own vention. Box D -42, BROADCASTING. proved. Day and Evening Classes. Ervin Institute (formerly Elkins Institute) 8010 Blue Ash Road, salary check! Our people know of this Cincinnati, OH 45236. Telephone 513.791 -1770. ad. Replies held in strictest confidence. No: tuition, rent) Memorize, study- Command's "Tests- WANTED TO BUY EQUIPMENT Answers" for FCC first class license.- plus -"Self- Send full resume. Study Ability Test." Proven! $9.95. Moneyback guar- Used guyed tower over 600 feet. Greg Perdue, 205- antee. Command Productions, Box 26348, San Fran- Box D -6, BROADCASTING. 262 -2701, collect. cisco 94126. (Since 1967).

Broadcasting Apr 1 1974 54 Help Wanted Management Continued Miscellaneous

BROADCASTING'S Executive Sales CLASSIFIED ... offers an extensive variety of Management Positions opportunities and services. New Broadcast group is expanding rapidly. We need "I've 'mind your classified ads section quite effective in rounding up new announcer pos- solid broadcasters who are sales oriented for many sibilities. As program consultant for a group positions. We are centered in a beautiful recreational operation, I've decided to use advertising in BROADCASTING fairly regularly to keep area -Northern California. Also, a subsidiary is look- our active files current. Keep up the good ing for qualified individuals to market new concepts in work." promotion to radio and television stations. These po- If you need help, the right job ... or sitions are truly executive and the benefits are equal to for any needs related to Broadcasting: the responsibilities, beginning at $40,000. YOU BELONG IN BROADCASTING! Box D -18, BROADCASTING. 1735 DeSales Street, N.W. Washington, D.C. 20036 Help Wanted Sales TELEVISION Help Wanted Technical SALESPERSON WANTED ...... ?M:m...'.x».,^:.x:.0.äMl3MiT0..,0....v..,..,s,s>.:.....>.xrñ2§..ü

Live in San Diego . Sell one of America's Top Modern Country Music Stations. Opening, for aggressive sales- TV FIELD ENGINEERS person. Send resume and sales record to KSON, San Diego, Calif. 92115. Our Service Department is seeking well- trained and experi- enced TV Field Engineers. Experience should be in trouble Situations Wanted Management shooting and maintaining UHF and VHF TV transmitters. Extensive travel is required. Expenses paid by company. FOR HIRE Salary commensurate with experience, comprehensive bene- 20 -year radio pro, 5 -years CBS News, seeks fits including hospitalization, life insurance, plus paid reloca- challenging Operations Manager /Program Director position in California medium /ma- tion expenses. Please send resume and salary history in con- jor market. RAY HASHA, 1768 Elmhurst Lane, fidence to: Concord, CA 94521 Phone (415) 689 -1339. Tom Bedford, Employment Supervisor GATES DIVISION Situations Wanted Announcers HARRIS - INTERTYPE CORPORATION

MORNING MAN FOR ADULT FORMAT.. . 123 HAMPSHIRE STREET QUINCY. ILLINOIS 62301 U.S.A.

Major market talent seeks secure small to An Equal Opportunity Employer M/F medium market opportunity. Strong, witty personality, tight board, and heavy on sports ... plenty of experience for the right Help Wanted News Miscellaneous Continued opportunity. Neil Rogers, 3139 Lee, Holly- wood, Fla. 33021. Call (305) 961 -5070. ANCHOR REPORTER EVERY RADIO STATION NEEDS A RELIABLE CBS affiliate in Dallas -Fort Worth offers AUDIENCE MEASUREMENT SURVEY AT LEAST ONCE excellent opportunity for young, attractive PER YEAR. IS YOUR STATION OVER -DUET CONTACT US IMMEDIATELY. (SURVEYS FROM $2691 reporter with ability to work in areas of con- YOU CAN'T LOSE sumerism and education. Prefer previous ex- perience in TV news. Send resume and a/atioital Jladio *search Weekend jock at Chicago FM rocker wants tape or film to News Director, KDFW -TV, 8505 N. Slemmons Freeway - Suite 922 SOLID gig in medium /large market. Young, 400 North Griffin, Dallas, Texas 75202. DALLAS. TEXAS 75247 (2141 630 =2521 (collect) creative Ivy League grad. Unbeatable ref- erences. For $12,000 I'm yours. Call for Business Opportunity tape /resume. Jeff Finch 312- 629 -5456. Employment Service BARTER BUSINESS Weekly, Nationwide Employment List- CHARGE -A -TRADE offers an opportunity to a sales ings for Radio & TV including PD's, minded, astute businessman to become its local market- DJ's, News, Sales & Engineers ing associate. The investment is moderate and there are fees. $1.50 per Issue no franchise or license $5.00 per month Va a. CHARGE -A -TRADE is the World's largest corporate credit 3 months $12.00 BOX Cash with order, please ss card barter system. LINCOLNDALE,NV r054o CHARGE -A -TRADE members trade their products or serv- THEY 527 Madison Ave., New York, N.Y. 10022 ices for what would otherwise be cash purchases. NEVER NEED CASH. CHARGE -A -TRADE is a unique business for a unique person. If you feel you are that individual, write or call toll 113 free 800 -327 -3720 (except Fla. 305 -764- 6424). BROADCAST PERSONNEL AGENCY CHARGE -A -TRADE 915 W. Sunrise Blvd., Ft. Lauderdale, Fla. Sherlee Barish, Director

Broadcasting Apr 1 1974 55 Miscellaneous Continued r For Sale Stations Continued SOLD John Grandy Bankruptcy Sale That's the only sign a selling owner wants Western Business Brokers WEAL, Inc. attached to his property. Anyone can put up Radio a "for sale" sign. A few brokers don't need 773 Foothill Boulevard Station them to profit you. We're one. of the few. 1002 Arnold Street Greensboro. N C Maybe even the best. There's a reason why San Luis Obispo, California Wednesday, April 10, 1974 we're America's fastest growing media On Premises at 10:00 A.M. brokerage firm. (This Is where the action 805 -544 -1310 By Order of Rufus W. Reynolds. isl) Bankruptcy Judge All equipment. facilities, real estate. etc. Brokers 8, Consultants LARSON /WALKER & COMPANY and operating rights of WEAL. Inc. will be to the sold collectively for cash. free and clear of Communications industry Brokers, Consultants & Appraisers all liens and encumbrances. 5% cash Los Angeles Washington deposit. Sale subject to consent by the [G Court and approval of the F.C.C.Trustee THE KEITH W HORTON COMPANY, INC. Contact: William L. Walker Suite 506, 1125 DeSales St., N.W. to operate business pending F.C.C.ap- 200 William Street Elmira, New York 14902 Washington, D.C. 20036 provel. P.O. Box 948 (607) 733-7138 202/223 -1553 Additional property to be sold: 20 acre l tract of land in Bruce Township. Guilford County. N. C. and a 597 h. Stainless Inc. Gulf small Profitable $ 165M ternis IL small Profitab e $ 260M terms guyed, galvanized. non insulated tower For information contact N.E. metro Profitable 350M 29% N.E. metro Profitable 825M cash Eugene S. Tanner. Jr. Coastal metro Profitable 1,975M cash S.W. major Profitable 1,200M 29% Trustee in Bankruptcy for WEAL. Inc P.O. Box 1497 Greensboro. N.C. 27402 919 275 -3341 CHAPMAN ASSOCIATES' business brokerage service

For Sale Stations Atlanta- Chicago- Detroit -Dallas Please Write: 5 Dunwoody Park, Atlanta, Georgia 30341 SOVRNV ASSOCIATES, INC. BROADCASTING'S CLASSIFIED RATES AND ORDER FORM

BROKERS d CONSUI"ANTS In money Payable advance. Check or order only. -Situations Wanted, 300 per word- -$5.00 weekly SUITE 217 When placing an ad indicate the EXACT category minimum. 11300 NORTH CENTRAL EXPRESSWAY desired. Television or Radio, Help Wanted or Situations -Alt other classifications. 500 per word -35.00 weekly DALLAS, TEXAS 75231 (214) 369 -9545 Wanted. Management, Sales, etc. If this Information Is minimum. omitted we will determine, according to the copy en- -Add $1.00 for Box Number per Issue. closed, where the ad should be placed. No make goods will be run if all Information is not included. Rate., classified display ads: The Publisher is not responsible for errors in printing due to Illegible copy. Type or print clearly all copy! -Situations Wanted (Personal ads) $25.00 per inc` other $40.00 per inch. Copy: Deadline is MONDAY for the following Mon- -All days issue. Copy must be submitted in writing. -More than 4" billed at run -of -book rate. No telephone copy accepted. -Stations for Sale, Wanted to Buy Stations, Employ- Agencies and Business Opportunity advertising Replies to ads with a box number should be addressed requires display space. to Box Number, c/o BROADCASTING, 1735 DeSales St., N.W., Washington, D.C. 20036. Agency Commission only on display space. Since January 1, 1974, BROADCASTING no longer Word Count: Include name and address. Name of city forward. audio tapes, transcription., film. or VTR's. (Des Moines) or of state (New York) counts as two BROADCASTING cannot accept copy requesting au- words. Zip Code or phone number including area code dio tapes, transcriptions, film or tape. to be sent counts as one word. (Publisher reserves the right to to a box number. omit Zip code and /or abbreviate words if space does not permit.) Count each abbreviation, initial, single Rates, classified lilting, sds: figure or group of figures or letters as a word. Symbols -Help Wanted. 40e per word -$5.00 weekly minimum. such as 35mm, COD. PD, GM, etc, count as one word. (Billing charge to stations and firma: $1.00). Hyphenated words count as two words.

Name Phone

you're whistling City State Zip in the dark. Insert time(s). Starting date Box No.

... if you haven't had your Display (number of Inches). blood pressure checked lately. You could have high Indicate desired category. blood pressure and not know it. It can lead to Copy: stroke, heart and kidney failure. See your doctor - only he can tell.

Give Heart Fund I

56 Profile

Who's Bob Howard? into the selection of his birthplace some 46 years ago. He was born in Newark, And why are they saying N.J., more by circumstance than design, all those nice things that being where his parents happened about him at NBC? to be, en route to New York from the family home in Red Bank, N.J., when When NBC announced last February that the time came. Bob Howard had been elected president He grew up in Red Bank, spent the of the NBC -TV network, the reaction last year of World War II as a demolition more often than is usually the case was specialist in the Marines, then attended a question, "Who's Bob Howard ?" the Romford [prep] School at Washing- It was known, of course- because ton, Conn., in 1946 -47 and the Univer- NBC's announcement said so -that he sity of Virginia in 1947 -48. Then he was the network's vice president in moved to New York and in 1949 put his charge of administration and opera- education into doubletime, entering Co- tions, and before that had been head lumbia University for its radio -TV course of NBC's KNBC(TV) Los Angeles for and Pace University for its business ad- seven years. But he had been in the net- ministration curriculum. work job only three months and had kept He completed Columbia's radio -TV a low profile to boot. And in the station course in 1950 and his business studies job, while building a solid reputation on at Pace in 1951, whereupon he moved Robert Thornton Howard -president, NBC - the West Coast, he had had little oppor- into the NBC television research depart- TV network; b. June 18, 1927, Newark, N.J.; tunity to gain industrywide attention. To ment, working in audience measurement U.S. Marine 1945; a great many people, then, what he was Corps, University of and program testing. This led to his ap- Virginia, 1947 -48; was unknown. Columbia University, pointment in 1953 as head of research But that was Feb. 6 and this is April 1949 -50, and Pace University, 1949 -51; for NBC Radio Spot Sales. Two years 1, when he officially becomes president as page on NBC guest relations staff, part later, broadening his experience, he be- time, part of a larger reorganization of NBC 1947 -49; with NBC full time since came a spot radio salesman and, in 1959, executives. In the interim he has con- 1949, starting as guide; NBC -TV research broadened it further as a spot television department, 1951 tinued to maintain low visibility. This -53; research director, salesman. This brought him to the foot could be out of necessity, since he has NBC Radio Spot Sales, 1953 -55; spot radio he be- salesman, of the management ladder, where been handling his old job and working 1955-59: salesman, NBC -TV gan his climb with appointment as na- Spot Sales, 1959 -63; national sales man- into the new one simultaneously, a sort tional sales manager of WNBC -TV New ager, WNBC of one -man tandem arrangement that -TV New York, 1963 -64; station York in 1963 and continued it through manager, WNBC ,1964 wouldn't seem to leave much time for -TV -66; VP and promotion to station manager in 1964 anything else. But people who've worked general manager, KNBC(TV) Los Angeles, and on to NBC vice president and gen- 1966 -73; VP, administration and operations, with him over the years insist that, though eral manager of KNBC in 1966. NBC -TV, 1973 -74; president, NBC -TV, effec- he's always ready to stand up on issues there is tive today (April 1); m. Joan Volkman, June If one accomplishment men- that count, low visibility is characteristic in ac- 26, 1949; children- Barbara Jo, 20; Robert tioned more often than any other of his way of working. Or, as one put his KNBC, it is Jr., 16; Gregory Lyon, 13; Brian Devlin, 8. counts of stewardship at it, "he's not a horn- blower." his role in pioneering long -form news- Despite the low -key approach, it's casts. He did not singlehandedly initiate easier to find answers now to the Feb- KNBC's two -hour local newscast, but by ruary question of "Who's he?" He is, for League coaching as a presidential quali- other first -person accounts he was an en- one thing, a dedicated Little League man fication, looked for other qualities. One thusiastic participant in the discussion in whose baselines career in and around top official credits his performance in which the idea was first tentatively Tarzana, Calif., where he lived during the developing KNBC into a station "unsur- broached. When told that research indi- KNBC assignment, ranged from umpire to passed anywhere" in community service, cated two hours of local news would a league presidency and included a period in news and as a business operation. That find an audience, according to another as what one friend calls "a very, very last- facility with the bottom line -is a participant, Mr. Howard's reaction was tough coach." He is a sailing enthusiast frequently mentioned attribute, along "it sounds great" and, turning to his news who in looking for a house in the New with adjectives like "decisive," "strong" director, "Can you do it ?" KNBC news- York area insisted that it be near the and "well rounded." "He's one of the men say his support for the project never water. He is an ardent dirt -road motor- ablest all-around broadcasting executives weakened, either before or after KNBC cyclist who, having found a new home I've ever seen," said another NBC of- launched in 1968 the two -hour local near the water, may nevertheless feel ficial, who has seen many. "He's very news that currently is beginning to gain constrained by the shortage of mountains unflappable, very steady." A key West adherents in other major markets. and absence of deserts that he favored Coast executive offered this summation: But news is not alone in his catalogue for his weekend rides in California. He "He's tough, he has very strong convic- of credits. Among others frequently cited is also a tennis player, a chess player tions, but he is fair and he's easy to are a weekly two-hour live program and collector of chess sets and a heavy communicate with. He demands top per- similar in format to NBC's Tonight but reader whose tastes run to newspapers formance and he knows how to get it." featuring minority group members, a and history but have been expanding, in Reports out of NBC suggest that when series of 90- minute programs done live anticipation of the new job, deeper into NBC officials transferred him to New from a different southern California area fiction as well. York last November they had the net- each Sunday, in general the develop- That, in brief, is how friends and asso- work presidency clearly, albeit secretly, ment of KNBC'S image as a community ciates see Bob Howard. NBC's top of- in mind for him. If that is so-and per- station and the ability to make it all pay. ficials, who like most corporate manage- suasive evidence can be offered that it One close associate offered this sum- ments do not put an abnormally high is-it must be said that more forethought mary: "He's a good broadcaster and a premium on motorcycling or Little went into the planning of this step than good businessman -and a gentleman."

Broadcasting Apr 1 1974 57 Editorials

Houston postlude the NAB convention and rushed in outrage to his bill -writ- Several messages came through at the annual convention of ing machine. the National Association of Broadcasters in Houston March Apart from such practical defects as its omission of a 17 -20. Most significant was the proposition that broadcast- reference to the means of choosing spokesmen for "the ers are entitled to longer licenses. Pending legislation pro- other major political party," Mr. Macdonald's bill is funda- poses an extension from three to four years. President Nix- mentally flawed. It makes the same old assumptions that on, at a reception following his news conference, suggested have been made by all the other congressmen who have five years. envied Presidents their access to the air. Convention agendas, it was evident, need revision. At- The assumptions, all wrong, are that congressmen are as tendance at sessions involving delegates' political well- newsworthy as Presidents, that presidential statements may being was poor. Important panelists from Congress and in be adequately countered only a talking-head appearance by other pursuits who had journeyed great distances were a legislator, that a legislator speaking in reply will corn - obliged practically to talk to themselves. This was unpar- mand as large an audience as the President's, that the peo- donable. ple lack the resources to judge a presidential performance The program syndicators for the most part not only for themselves. These assumptions grossly underestimate missed the convention but were missed. Delegates com- the intelligence of the public and the volume of journalism plained the "convention atmosphere" that distinguished that is generally available. NAB gatherings from others was lacking. If Mr. Macdonald were just another congressman, this But what must have been most disturbing to the dele- might be just another bill. He is, however, chairman of the gates was that important members of Congress - such as Communications Subcommittee. The hope here is that the Representatives Lionel Van Deerlin (D- Calif.), Clarence J. subcommittee will be preoccupied with more useful work. (Bud) Brown (R- Ohio), Barbara Jordan (D -Tex.) and John McCollister (R -Neb.) gave broadcasters low marks as lob- Chet Huntley, 1911 -1974 byists. What does this do to the accusations of the public In its first half century, against the embittered opposition interest fronts, consumer crusaders and other pressure of older media, broadcast journalism has established a role groups whose battle cry is that the broadcasters have the of primacy. By the time television began its development, most affluent and overpowering lobby in Washington? radio had become the news medium of World War Il. Such names as Murrow, Davis, Shirer, Baukage and Sevareid had Slippery footing become better known than most newspaper bylines. his in radio came into prom- The hassle between networks and oil companies over com- Chet Huntley got start but inence in television news. It has been four years since the mercials related to the fuel crisis centers on questions so team of Mr. Huntley and David Brinkley ended its 14 -year equitable resolution may have found thorny that any to be run, but the huge audiences that network news commands elsewhere, if indeed one is be found at all. to remain as evidence of the programing evolution that Hunt- Mobil, thus far the most outspoken of the oil companies ley- Brinkley typified. in pursuing this issue, contends it cannot reach the Ameri- The team came into being during the administrations of can people with its side of the controversy unless allowed the late William McAndrew, as president of NBC News, and to present in it commercials that the networks, to date, Robert E. Kintner, as president of NBC. A seasoned jour- have rejected - even though Mobil offered to buy time for nalist himself, Mr. Kintner gave Mr. McAndrew the budget countercommercials answering its own. For their part the and managerial support that were needed to open frontiers. networks note that it is their long- standing policy not to At his death two weeks ago (Broadcasting, March 25), accept commercials that deal with controversial issues, and Mr. Huntley was a national figure. Along with Ed Murrow, beyond that they contend they have covered all significant Elmer Davis, Paul White and perhaps a few others who sides of the fuel controversy in newscasts and pro- other have gone, Mr. Huntley would deserve a place in broadcast graming. journalism's hall of fame, if one were to be established. Broadcasters who operate in the most powerful of all news media would be hard put to turn aside any advertiser if in fact that advertiser could in no other way reach the public on an issue of vital public importance. But they would only invite chaos, as the networks recognize, by ac- cepting issue advertising willy -nilly. Repeal of the fairness doctrine would help, and may in fact be the only solution. Even that would not solve everything. But it would provide latitude that broadcasters do not have now, freeing them to reach their yes or no decisions after studying the cir- cumstances of each case, instead of the consequences alone. Hip shot Representative Torbert H. Macdonald (D- Mass.) must have spent, oh, two or three minutes thinking about the bill he introduced to require broadcasters to give the opposition party equal time after presidential appearances (Broadcast- Drawn for Broadcasting by Sid Hix ing, March 25). It may fairly be deduced that Mr. Macdon- "Best damned salesman in the business ... he sold a Johnny ald watched Mr. Nixon's broadcast news conference before Carson suit to Meru Griffin!"

Broadcas ing Apr 1 1974 58 Giving problems the air.

To help viewers find some answers for problems con- nected with alcoholism, aging, marital conflict, child rearing, drug abuse, the Sioux City Fetzer TV station aired an open -end forum. By presenting a panel of eight mental health coun- selors, the station made it possible for many viewers to telephone in questions and still remain anonymous while their questions were answered on the air or referred to the proper agency. Helping people find professional help with their problems is all part of the Fetzer total community involvement.

eihe 4;trit Ad/J.4

WKZO WKZO -TV KOLN -TV KGIN -TV Kalamazoo Kalamazoo Lincoln Grand Island WWTV WWUP -TV WJFM WKJF(FM) WWAM KMEG -TV Cadillac Sault Ste. Marie Grand Rapids Cadillac Cadillac Sioux City In Los Angeles: RKO Television's KHJ-F\ reaches out to the ublic with Community eedbaek.

To pilot a hard -nosed community affairs serves a useful purpose. In short, he not program like Community Feedback, you only knows and understands the need more than a good voice and a nice community, but he can empathize with it smile. You really need to know the and in so doing breathe life and fire into community and its problems. Enter the community issues that count. Fernando Del Rio, KHJ-TV's Vice Responsibility, commitment, President of Public Affairs and host of involvement. At RKO television Community Feedback. His credentials are stations that's more than a slogan. impeccable. He served as a member of the lt's a reality. President's Cabinet Committee on Opportunities for the Spanish Speaking; as Executive Director of the Eastland IOW Community Action Council of Los TELEVISION Angeles; and as Vice President of the DIVISION OF RKO GENERAL. INC. Council of Mexican American Affairs. He WOR -TV New York/KHJ -TV Los Angeles also produces and hosts his own WNAC -TV Boston/WHBQ-TV Memphis community involvement series on RKO's Los Angeles FM Outlet, KRTH Radio. Most important, Fernando Del Rio is MOM= not afraid of opening a can of worms if it EIIC TV /EUEYI