Royal Partners@Home Newsletter

September 2007

This Fall is all about YOU and automation! Lisa Bauer Will Be a Featured Training, Training and more Training. We have set out on Speaker at the October Home Based one of the most extensive hands on technology training programs ever. Our Cruisematch Online World Premier Travel Agent Show in Atlantic City, Training Tour launched in August and runs through NJ. September. An updated and enhanced version of the industry’s very first cruise line booking tool, CruiseMatch THE POWER OF ONE Online, will re-launch the first week in October. This exciting tool will feature real-time pricing, availability and booking Featuring the highlights on functionality for both individual and group reservations. In addition to our World Premier Tour, we will be conducting how powerful the hands-on training at the Home Based Travel Agent Show in individual agent is and will Atlantic City in October and at the Home Based Travel Agent showcase all the individual Expo in Las Vegas in December as well as offer various tools and training available Webinars with a live look at the tool. Our Webinar and World at the agent level. This Premier Tour schedules are posted in the Home Based Portal session will also address in Cruisingpower.com. We hope to see YOU at one of these how home based agents events. Lisa Bauer can grow their revenue by ® Jill Hanlon Bosso, Royal Caribbean International Senior VP Sales, leveraging all the

Royal Caribbean resources at their International fingertips.

I NSIDE T HIS I SSUE

Message from the Home Based Channel Manager 1 2 CruiseMatch World Premier Training Tour

3 Lisa Bauer, featured speaker in Atlantic City Click here or copy and paste this into your browser to find out more about this exciting 4 Fall Agent@Home Expos – Pre show workshops show……

http://fall.homebasedagentshow.com/Home.aspx

Newsletter 1

Royal Caribbean Cruise Lines is Presenting Workshops at 18 Agent@Home EXPO Events! Sign up for Agent@Home EXPO and attend the Royal Caribbean Cruise Line Pre-Show Workshop ♦ Meet with suppliers interested in helping you grow your business. ♦ Learn about the latest business opportunities designed specifically for the agent working from home. ♦ Pick up the latest sales materials for you, your client, This unique online training program continues to WOW our Home Based Agents! and your office. ♦ Build your business by networking with sponsors, The University of WOW online certification program launched on April 1st provides a highly interactive, continuous suppliers & developing new business relationships. education program covering everything that you wanted to know about Royal Caribbean International® SCHEDULE: 5:30 PM - 6:00 PM: Pre-show Workshop featuring Become a Royal Caribbean expert Today! Royal Caribbean Cruise Lines Pre-Show Seminar* Go to Cruisingpower.com to access this training 6:00 PM - 8:45 PM: Trade Show, Educational tool. Presentation, & Dinner

CLICK HERE ... To Register for the AGENT@HOME EXPO and the Pre-show Seminar Introducing our New and Improved Travel

* Attend the Pre-show seminar for your chance to win a Royal Agent Locator! Caribbean Cruise Lines Ship Model. This special keepsake is Where cruisers go from us right to you…. valued at $150.00 PLEASE NOTE: Pre-Show seminars in all cities will feature Royal Caribbean International, with the exception of the following cities; Costa Mesa, Stamford, Waltham, Seattle and Dallas which will feature Celebrity/Azamara Cruises. DAY/DATE CITY LOCATATION Mon., September 17 Rosemont, IL Tues., September 18 St. Louis, MO Wed., September 19 Independence, OH Mon, September 24 Scottsdale, AZ Tues., September 25 Costa Mesa, CA Weds., September 26 Hollywood, CA Thurs., September 27 San Diego, CA They come looking for a cruise vacation. They leave finding you - Mon., October 1 Baltimore, MD courtesy of our newly enhanced Travel Agent Locator. It's a Tues., October 2 Newark, NJ revolutionary, feature-packed tool that lets you set up a detailed online profile for display on royalcaribbean.com. When cruisers Wed., October 3 Stamford, CT click on "Locate a Travel Agent," they'll see everything they need Thur., October 4 Waltham, MA to know, including: Tues., October 9 Seattle, WA • Your agency name, address, and contact info (phone, Weds., October 10 Portland, OR fax, email and website) Thur., October 11 Concord, CA • Your agency logo, CLIA certification and "Royal Caribbean Expert" status Mon., October 15 San Antonio, TX • Destinations and types of business (Individuals, Tues., October 16 Houston, TX Groups, etc.) your agency specializes in

Wed., October 17 Arlington, TX Learn more about this easy and effective way to increase Thur., October 18 Atlanta, GA your visibility and grow your business, compliments of Royal Caribbean and CruisingPower.com.

Newsletter 2

What’s Happening Onboard?

NEW SHIPS ON THE HORIZON….. NEW SMOKING POLICY ONBOARD ROYAL CARIBBEAN SHIPS MIRRORS GROWING TREND TOWARD SMOKE-FREE ENVIRONMENT

MIAMI, June 23, 2007 – In time to help guests set their New Year’s resolutions for a healthier lifestyle, Royal Caribbean International® announces a new smoking policy onboard its ships, effective January 2008.

Independence of the Seas to Debut in May 2008…

To bolster the cruise line’s new Vitality wellness program, recently debuted on Liberty of the SeasSM – the newest Following two very successful launches of the new vessel to share the title of the world’s largest Freedom Class, the Freedom of the Seas and the Liberty with sister-ship, Freedom of the Seas® – Royal Caribbean of the Seas, our third Freedom class ship, the is increasing smoke-free zones by designating all will debut in Europe staterooms and one lounge on each ship in its fleet as May 2008. non-smoking areas. The new policy will go into effect aboard 18 of the line’s 21 ships initially, with Legend of Royal Caribbean Cruises Ltd. Exercises Option To the Seas®, ® and Splendour of the Build Second Genesis Ship….

Seas® following suit with the 2008 summer season.

MIAMI - April 2, 2007 - Royal Caribbean Cruises Ltd.

(NYSE, OSE: RCL) exercised its option to build a second

Club RoyaleSM ship in its "Genesis Project" today. Destined to become

Club Royale, Royal Caribbean’s “invitation only” casino the 24th ship in the Royal Caribbean International fleet, player program, is now available to guests Fleetwide. the 5,400-guest, 220,000-gross-registered-ton ship would

Guests are invited to join by the Casino Managers be built at Aker Yards in , with delivery projected onboard based on their level of play during the cruise. for August, 2010.

Club Royale members, depending on their

Casino play, will receive exclusive rewards including Like the prototype ship due out in Fall, 2009, the second discounts towards their next cruise vacation, Project Genesis ship will be a trailblazer in cruise-ship complimentary drinks, and invitations to join us for VIP and vacation innovation. New icons and amenities will

Casino Cruises and our Club Royale Invitational continue to challenge and expand guests' expectations of

Tournaments. So, if you have a guest who’s a “high cruising, and the latest technology and design will roller”, contact Club Royale Member Services at 888- continue to increase efficiencies.

561-2234 or email us at [email protected] to find out more. The company estimates the all-in cost of the ship will be

approximately $260,000 per berth. The contract is

contingent on the completion of customary financing.

Newsletter 3

Royal Partners At Home October 17th Royal Cruise Night Contest

What is it? A Home Based Agent contest for the MOST SUCCESSFUL ROYAL CARIBBEAN CRUISE NIGHT to be held on October 17, 2007

Why October 17th? We

are offering this contest

in conjunction with CLIA’s World’s Largest Cruise Night Promotion.

What is needed to enter? 1. Submit a one page essay on why your Royal Cruise Night was so successful, what you did to STAND OUT 2. Proof of advertising the Royal Caribbean Cruise Night event through email, direct mail, newspaper, website. 3. Digital picture of the event and description; Dated of event, # of attendees, location of event, booking incentive, number of RCI bookings taken at the event, etc. Virtual Cruise Nights may also be entered with the accompanying back up

Entry period: October 17, 2007 - October 31, 2007 - Deadline is October 31, 2007

LOOK FOR THE OFFICIAL ENTRY FROM IN THE HOME BASED PORTAL OF CRUISINGPOWER.COM SOON!

Newsletter 4

ROYAL FUN FACTS

Europe in 2008? QUESTIONS AND ANSWERS Q: How do I get to the Home Based Portal in A: As Europe is one of out highest demand

Crusingpower.com? destinations, we will have 7 ships deployed to Europe

A: You must first be registered as a Home based in 2008, including the new Independence of the Seas! travel agent. You may re-register if you are not and check the box for Home based agent. Once you are registered as a Home Based agent, you will have Q: What ship will be doing a 46-night “Around the access to the Home Based Portal. Log into Horn” sailing beginning Jan 04, 2009 from Port Cruisingpower.com, go to “Working with Us”, the Canaveral to Los Angeles while visiting various Home Based Portal will appear in the drop down ports throughout the Caribbean, Brazil, Uruguay, menu. Argentina Chile, Peru, Costa Rica and Mexico?

Q: When are the updated Travel Agent Guides A: The when she repositions to going to be available? her new home port in Los Angeles, California. A: November of this year.

Q: What guests may access the Concierge Club while sailing on Royal Caribbean? Q: Who can I contact for Sales assistance if I am not currently assigned with a Royal Caribbean A: Diamond-level and above Crown & Anchor Society Customer Business Development Mgr? members and guests booked in the Grand Suite or above can now take advantage of the Concierge Club. Available on A: You may contact our Royal Sales Development the ®, Splendour of the Seas®, desk. and all Voyager, Radiance and Freedom-class ships, 1-800-954-7225, option 2 Concierge Club guests will receive this complimentary service that provides assistance with any special requests [email protected] they may have while sailing. Q: How many ships will Royal Caribbean have in

Newsletter 5