The CorCornishnish Landscape Labyrinth

BE PART OF SOMETHING TIMELESS KERDROYA The Cornish Landscape Labyrinth

KERDROYA itself is a major new piece of permanent public art - a 56m diameter classical labyrinth built of Cornish stone hedging at Colliford on Moor.

The visitor walks a single, meandering path through a virtual footprint of stretches of artisan stonework celebrating the aesthetics of distinct hedging styles from 12 Cornish locations.

Whilst larger mazes certainly exist, Kerdroya will be the largest classical labyrinth in the world. Built in 2020 but lasting for thousands of years.

KERDROYA is the successful bid for the ‘Diamond Landscapes’ initiative, celebrating 60 years of the Cornwall Area of Outstanding Natural Beauty (AONB).

Get involved in something incredible.

2 “Cornwall AONB have been brave enough to commission a project that creates a lasting and living monument to our unique landscape; a symbolic legacy for future generations.”

Julian German, Leader,

The Cornish Landscape Labyrinth THE WIDER KERDROYA PROJECT

Why the CORNISH HEDGE? Neither a ‘hedgerow’ nor a ‘dry-stone wall’ the distinctive Cornish Hedge is outstanding for its impact, beauty and function. Our 30,000 miles of hedge creates the characteristic patterns of the Cornish landscape. They are also claimed to be the ‘oldest surviving human-built structures still in use anywhere in the world’ - some are perhaps 4,000 years old!

Why the LABYRINTH? The Rocky Valley carvings near are not ‘mazes’ (complex, branching puzzles) but ‘labyrinths’ (a single, looping path). One of civilisations most enduring designs, the labyrinth can be traced back over 4,000 years (just like Cornish Hedges) - a popular icon, often seen as metaphor for a journey to the centre of our deepest self and back.

The CENTREPIECE At the heart of the labyrinth will be a 10m circular space which opens out to breath-taking views across the moorland and lake. Here, the visitor encounters a newly commissioned art installation, deepening and augmenting the response to the Cornish landscape.

The DIGITAL EXPERIENCE Will utilise hand-held devices to bridge the digital and real-world experience, linking 12 far-flung landscape locations with sections of the labyrinth, framed by myth and creatively incorporating the .

The COMMUNITY ENGAGEMENT PROGRAMME Will engage schools and communities with the cultural treasure of Cornish Hedges, resulting in 12 time capsules hidden in the labyrinth and an exhibition at .

The TRAINING PROGRAMME Will respond to the current desperate shortage of skilled Cornish Hedgers and give a whole new cohort of young and unemployed people the opportunity to master the craft of Cornish Hedging. WHY GET INVOLVED? KERDROYA’S IMPACT FOR CORNWALL, PEOPLE AND PLANET

1. Economy 3. Society

Increased Revenue Inclusion

Kerdroya will inspire a significant increased visitor footfall and positive economic impact: The Kerdroya project has been designed to actively remove barriers to engagement. Both Visit Cornwall’s Economic Impact Assessment predicts an increased revenue of circa £56 the training programme and the community engagement programme will target three million to be spent in Cornwall over a 10-year period as a direct result of this project. groups from ‘those who wouldn’t normally engage’; the socio-economically challenged, It will also create 79 jobs. Cornish people and young people.

Media and PR Accessibility

The Kerdroya project is already creating significant press and public interest with Kerdroya seeks to be an exemplar of inclusive design and participation at all stages. The introductory coverage by The Guardian and BBC TV. Following the official PR launch in one design process has involved consulting disability advisors and following accepted guidance of the initiative, the project is expected to reach more than 30 million people on all aspects such as path widths, gradients and resting places. year generating £697k marketing value. Health and Wellbeing Skills and Training Cornish Hedging is a deeply rewarding outdoor activity that is demanding both mentally The Kerdroya training programme is urgently required - 62 trainees will receive direct and physically. Participants and visitors benefit emotionally and physically from access to the supervision from Guild accredited Master Hedgers, passing on their specialist skills to countryside and open spaces. the next generation. Physical Heritage 2. Environment The locally specific styles of hedge across Cornwall are an important part of local Biodiversity distinctiveness, landscape character and visual diversity in the built environment. The project will help to pass on and develop the hedging skills in each local community, continuing to Cornish Hedges are a repository of ecological diversity, forming extensive nature ensure stewardship of our hedges after the life of the project itself. reserves across Cornwall. Estimates from Cornwall Wildlife Tr ust suggest that hedges provide habitats for 600 flowering species and more than 10,000 invertebrates Intangible Heritage (including critically endangered pollinators). Oral culture, folklore and wisdom are associated with the craft of hedging. Participants feel Carbon Offset an increased sense of pride in their locality; they feel connected to the landscape and its heritage, enjoying a sense of ownership.

Cornish Hedges are built (and re-built) entirely from locally available, natural materials. Kerdroya will celebrate and raise awareness of the traditional re-use and recycle approach - the ultimate in green technology! IMPACT STATISTICS

Water Management • Visitors to site (10 year period) 719,000 • Economic impact (10 year period) £56 million Cornish Hedges play a pivotal role in water retention; regulating soil moisture content • by forming a ‘reservoir’ from which water will seep back into fields during drought. They Media reach (one year) 30 million also act as ‘swales’; barriers to extreme water flow in times of flooding. • Trainees min 62 • Soil Health Jobs created (10 year period) min 79 • School pupils engaged (‘19 & ‘20) 800 Cornish Hedges prevent soil creep on hillsides and provide the microbe replenishment • Community and volunteers (‘19 & ‘20) 750 bank essential to keeping our topsoil healthy.

6 DESCRIPTION BENEFITS OF GETTING INVOLVED OPPORTUNITY COST

THE After 800m of winding paths, at the very heart of • Headline sponsor in all outward facing press communications ONE-OFF £30K Kerdroya, a 10m diameter circular space opens out • ‘Heart of Kerdroya’ badge for website/emails/stationery HEART OF to breath-taking views across the moorland and • Bespoke handmade metal plaque (35x35cm) with business name and logo lake. at the heart of the labyrinth KERDROYA • Headline Logo/name on funders’ sign in car park Here sits a mighty granite circular plinth, a dais • Above to be seen by 75,000 visitors a year (that’s 750,000 over 10 years weighing nearly 10 tonnes specially cut from or 300,000,000 over 4000 years!) nearby De Lank quarry. On this dais stands • ‘Thank You’ dedicated landing page in App with link to sponsors’ website. a one-off specially commissioned artwork • OTS min 500 a year (funded by the Arts Council), a high-quality focal • Invited to be guest speaker at Opening Ceremony and conduct ‘unveiling’ point augmenting and deepening the Kerdroya of Central Artwork experience. • Media will be invited to film/ record the event • Personal thank you by founder Will Coleman in all press interviews The sponsorship would enable the whole 30m of (whenever possible) - national and regional Cornish Hedging to be built by master craftsmen • Corporate Event – a bespoke event for up to 30 delegates, led by founder from the Guild of Cornish Hedgers as well as the Will Coleman; Historic Storytelling and Cornish Hedging ‘Taster’ at one of cutting and installation of the dais. our Area of Outstanding Natural Beauty sites

ASSOCIATE OF Kerdroya’s meandering path leads the visitor • Handmade metal plaque (25x25cm) with business name and logo 11 £7.5K through stretches of artisan stonework celebrating embedded in relevant stretch of labyrinth OUTSTANDING the aesthetics of distinct hedging styles from • Associate’s logo/name on funder’s sign in car park 12 Cornish locations representing each of the • Above to be seen by 75,000 visitors a year (that’s 750,000 over 10 years NATURAL Cornwall Area of Outstanding Natural Beauty or 300,000,000 over 4000 years!) BEAUTY sections. • Sponsor acknowledgment in all Golden Tree communications • Associate’s badge for website/emails/stationery The sponsorship would enable a 10m stretch • Thank You page in App with link to sponsor’s website of locally-specific hedging to be built by master • Invite to opening ceremony craftsmen from the Guild of Cornish Hedgers.

BENCH One tonne of De Lank quarry granite strategically • Metal name plaque (15x15cm) on bench 8 £3K placed as a seat so that weary wanderers may rest • Supporter’s logo/name on funder’s sign in car park MARK and contemplate. • Supporter’s badge for website/emails/stationery

The sponsorship would enable the cutting and installation of one bench.

7 6 Clinton Road, , Kernow, TR15 2QE 01209 206169 [email protected]