Pittsburgh Dataworks Content Marketing Samples By Matthew J. De Reno e.
[email protected] | p. (412) 969-1342 | w. PghDataworks.org As the Pittsburgh Dataworks Content Marketing Strategist, I am responsible for creating, managing, and executing the content marketing strategy which includes the duties of social media, content development, PR, event planning, and website management. Pittsburgh Dataworks is a community outreach organization that was founded by IBM to help promote data science in the greater Pittsburgh area. Figure 1: Created image in Photoshop. Notice the “Techsburgh” text over the river! “#Techsburgh” is my effort to create a #hashtag campaign promoting the Pittsburgh technical community (a work in progress – as of Nov. 2015). Select Social Media Figure 2: Created "Data Wars" theme to promote the 2016 Pittsburgh Data Jam. The Pittsburgh Data Jam is the signature annual event of Pittsburgh Dataworks. The goal of this graphic is to engage high school students by tapping into the buzz surrounding the Star Wars film, The Force Awakens, scheduled for release Dec. 2016. Graphic created in Photoshop. Matt De Reno - 2 | P a g e Figure 3: The “Techsburgh” concept repurposed for a general social media post. Matt De Reno - 3 | P a g e Figure 4: General social media posting to keep participating members of Pittsburgh Dataworks interested in the website and aware of new content on the website. Matt De Reno - 4 | P a g e Figure 5: Example of participating in the big data conversation. Figure 6: This posting resulted in the most impressions and engagements for a Pittsburgh Dataworks Twitter posting (as of Nov.