Adblock Browser 2.0 Is Here

Adblock Browser 2.0 is here

Experience YouTube Ad Free

Cologne, 5 February 2020, YouTube is, for many internet users, the first stop for online information and entertainment: things from travel blogs for the next vacation, to DIY tutorials, Yoga classes, or even ‘cat videos’. It is almost impossible to think of daily life without it. Of course, the platform wants to achieve maximal profit from such popularity, thus the amount and length of ads that users must see is always rising. Ad blockers are the natural remedy, and have the additional effect of offering peace of mind to parents who want to filter-out any inappropriate ads for children who use YouTube in their free time.

On 5 February 2020, Adblock Plus released Adblock Browser in its 2.0 version for Android. This newest version contains an integrated YouTube modus, which automatically opens all YouTube links in the Adblock Browser. That means: Never again watching annoying ad clips on YouTube, especially those that come right in the middle of the best part of the content. Adblock Browser 2.0 does not only block ads on Youtube, but of course on all other websites as well. The new version, Adblock Browser 2.0 is faster and better than ever, and will also improve Internet security and protect against tracking.

Till Faida, CEO of eyeo GmbH, asserts, “Young people use YouTube for more than just entertainment. It is also an important medium for information and learning and for connecting with communities online. For us, it was extremely important with our newest version of Adblock Browser 2.0 for Android to create a space where it is possible to experience the web without annoying advertisements.”

In the age range from 18-24, the number of YouTube users is at around 96 percent.1 87 percent of US Americans use YouTube at least several times a week, with the numbers having continuously risen for years now.2 The fact that youths so overwhelmingly consume YouTube content makes the market especially interesting for advertisers, as this group is ever harder to reach through traditional means of advertising like television and print.

1https://blog.hootsuite.com/de/youtube-statistiken-fuer-marketer/ 2 https://www.statista.com/statistics/256896/frequency-with-which-us-internet-users-visit-youtube/ Since November 2018, YouTube shows in every video two ad clips per pause before beginning, and/or during videos. And through that, the number of shown ads has doubled.3 Since August of 2018, YouTube has allowed advertisers to decide themselves whether the ads they make are skippable or not. This means that users cannot necessarily just wait five seconds and then skip over the ads like they did before.4 The number of completely-playing video ads will continue to rise. With Adblock Browser 2.0, users get back control of their surfing experience and can decide for themselves what they want to see online.

About eyeo eyeo’s mission is to put users in control of a fair, profitable web. e yeo is the developer of a suite of products that includes Flattr, Adblock Browser, and Adblock Plus, an open-source project that aims to rid the Internet of annoying and intrusive online advertising. Its free web browser extensions (add-ons) put users in control by letting them block or filter which ads they want to see. Adblock Plus is used by over 100 million people around the world.

The free browser add-on is available for Safari, Chrome, Firefox, Internet Explorer and Opera for desktop users, eyeo also offers the free Adblock Browser app for mobile users on iOS and Android.

For more information, please visit e yeo.com/en/press.

Press Contact: Dr. Laura Dornheim Email: [email protected] Tel: +49 172 890 35 04 www.eyeo.com

3 https://blog.hootsuite.com/de/youtube-statistiken-fuer-marketer/ 4https://www.golem.de/news/videoplattform-youtube-zeigt-mehr-werbung-die-nicht-ueberspringbar-ist-180 8-136208.html