2018

ANNUAL PUBLICATIONS WHAT DO OUR ADVERTISERS THINK? JUST ASK THEM! MAKE THE MOST OF YOUR NICHE SPORTS MARKETING WITH THE INDUSTRY LEADER! "We work with Anastasia at Inside Publications and recommend IN PRINT them over anyone in the industry! Well respected, connected and 4 BI-MONTHLY PUBLICATIONS + 3 ANNUALS THAT ARE THE just a pleasure to work with GO-TO SOURCE FOR REACHING YOUR NICHE AUDIENCE! in regards to our advertising needs." OUR READERS ARE LOYAL, PASSIONATE AND SUPPORT THE -Kyle Gilbert-Hansen, President/Founder, BRANDS THEY SEE IN THE PAGES OF THE MAGAZINE! ONEX50 Hair Care INDEPENDENT RESEARCH SHOWS MAGAZINES ARE #1 IN “The benefit of advertising in ENGAGEMENT FOR CONSUMER MARKETING. any of the Inside Publications magazines is that you get a strategic partnership in addition IN DIGITAL to great exposure to your base. From social media promotions to ADS FROM THE PRINT VERSION OF THE MAGAZINES advertorial spotlights, Tumbl Trak AUTOMATICALLY APPEAR IN THE DIGITAL VERSIONS! values the creative opportunities the Inside Pubs staff brings to the THE INSIDE PUBLICATIONS FAMILY OF TITLES ARE table.” CONSISTENTLY RANKED IN THE TOP CHARTS ON THE -Stacy Finnerty, CEO, Tumbl Trak APPLE NEWSSTAND.

“GMCE has been partnering ADD-ON FEATURES, SUCH AS VIDEO EMBEDS AND BONUS with Inside Publications for over PAGES, ARE ALSO AVAILABLE FOR AN ADDITIONAL FEE. 10 years. It is so much more than just a business relationship -- it’s a true partnership. Your ON SOCIAL MEDIA advertising is customized to meet your special needs and the staff at Inside Publications works hand-in-hand to help grow your business with you. With such niche offerings for our industry, COMBINED FOLLOWERS ON SOCIAL MEDIA there is no easier, more effective MORE THAN ANY OTHER MEDIA OUTLETS IN OUR INDUSTRIES! way to reach our target audience. Inside Publications will always be CHECK IT OUT FOR YOURSELF ON OUR FACEBOOK, a part of GMCE’s marketing!” INSTAGRAM AND TWITTER! -Teresa Barbiere, Co-Owner, The Greater Midwest Cheer & Dance Expo Inside Cheerleading (facebook.com/insidecheerleading, @insidecheer) Inside (facebook.com/insidegymnastics, @insidegym) Inside Dance (facebook.com/insidedance, @insidedancemag) “Shelly at Inside Publications has opened doors for our relationships with cheer, dance ONLINE and gymnastics groups across ALL-NEW WEBSITES FOR ALL OF OUR BRANDS! the country. Thanks to their impressive print and digital reach, OUR WEBSITES CONTAIN ENGAGING CONTENT AND we are able to help spirited VALUABLE RESOURCES, DRIVING HIGH TRAFFIC. groups reach their fundraising goals.” CAMPAIGN OPPORTUNITIES ONLINE INCLUDE AD -Ryan Dailey, Creative Director, Dynamic Drinkware™ Fundraising PLACEMENTS AND EVENT SPONSORSHIP.

“We have been advertising with E-NEWSLETTERS Inside Gymnastics for many years and the value that they add WEEKLY to our advertising package is E-NEWSLETTERS priceless. There are many extra REACH NEARLY opportunities offered to present our products to a wonderful, SUBSCRIBERS targeted audience of customers!“ CAMPAIGN OPPORTUNITIES INCLUDE AD PLACEMENTS -LaDonna Snow, President, Snowflake Designs WITHIN E-NEWSLETTERS AND DEDICATED E-BLASTS

2 MEDIA KIT 2018 AT A GLANCE

MAKE THE MOST OF YOUR NICHE SPORTS MARKETING WITH THE INDUSTRY LEADER! PAGES 4 - 5

PAGES 6 - 7

PAGES 8 - 9 WE’RE COMING TO A CITY NEAR YOU! PAGES 10 - 11 ROAD TRIP PACKAGE INCLUDES: • Exclusive ON-SITE coverage at one of your

2018 events+ FOR CHEERLEADING PAGE 12 • Ads in all issues of corresponding magazine (full and 2-page spread options available) THE COMMEMORATIVE YEARBOOK • Dedicated e-newsletter the week of your FOR CHEERLEADING & DANCE event PAGE 13

• Social media updates with LIVE coverage throughout your event FOR GYMNASTICS +Event producers will be asked to provide dates for their top three events of choice. Every effort will be made to accommodate date requests, however PAGE 14 events will be filled on a first-come, first-serve basis according to schedule avail- ability. There will also be a limit of 2 events per weekend, so be sure to make your request promptly to ensure availability. PRINT AD GUIDELINES PAGE 15

BE SUREYOUR EVENT ARTWORK DUE DATES IS INCLUDED ON THE 2018 ROAD TRIP! PAGE 16

Contact your sales rep for rates and further details and lock in YOUR EVENT today!!!

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3 ABOUT Inside Cheerleading magazine is your all-access pass to everything “Cheer,” complete with engaging editorial, fashion segments, entertainment news, industry buzz, columns from fan favorites and stunning photography!

DISTRIBUTION • Individual Subscribers • Gym Owners and Coaches Coast-to- Coast • Newsstand: Select Locations of Barnes & Noble and Books- A-Million • Year-Round Distribution at Competitions, Conferences, Camps, Events and Trade Shows

AUDIENCE • Cheerleaders • Parents • Coaches/Advisors • Gym/Club Owners

JUNIORS IN THE SPOTLIGHT Fashion FORWARD SPECIAL ADVERTISING SECTION SPECIAL ADVERTISING SECTION

Age when you started cheering? 5 #BTS2017 THERE ARE WINNERS... EMILYBOTT What do you love most about the team Long Island Cheer, Prodigy you cheer on?

@EMILYBOTT03 AGE The thing I love the most about the team I tylin’ 11 cheer on is that our Junior 5 team started 4 TIPS TO HAVE S four seasons ago; we were a young team ummer and we have grown a lot together. There Stay in shape all summer long with these stylin’ must-haves! YOUR BEST YEAR YET S AND THEN THERE IS isn’t one of us who isn’t better than we By Larissa Burridge were the year before. We have had girls join, and some who have left, but we ULTIMATE always seem to be able to keep it together like family. Track It! Fitbit.com What’s your favorite thing about All Star cheer? 2017 I love to meet new people, travel to places I wouldn’t normally travel to and spend time with my teammates/best friends. I CHALLENGE! couldn’t imagine not having cheer in my life. All in the see page 29 for more Favorite thing to do outside of All Star Details UNIFORM cheer? I love spending time outside – I enjoy Forever21.com doing anything from riding quads to just jumping on the trampoline. I spend a lot of time in the gym, sometimes six or seven days a week, so it’s nice to just enjoy the outdoors.

Who do you look up to? I look up to my coaches Dre, Mark, Melissa PHOTO BY ANDY HARPER ANDY BY PHOTO and Kris. They have pushed me from a Cute Kicks young age to be the the best that I can be, they never treated me like a baby. They Nike.com have always believed in me, even more WILL YOU BE THE ONE? than I do myself some days. Pick one word that best describes you: It’s time to head back to school and to have your best year yet! A new school year is a great time to make new friends and to Shy

set new goals for yourself. The biggest question though, is how to balance it all? Adjusting to your new routine of waking up AJK IMAGES ANDREW KNOWLES, BY PHOTO early, handling all the homework, and being involved in after school activities can feel overwhelming! Here are some tips to What do you want to be when you grow Prints Are In up? stay on top of your game, in the gym and in the classroom. Nordstrom.com I want to be a cheer coach, gym owner and judge. Make a schedule, and stick to it! Be Hands-On! Favorite pump up song: Closer by The Chainsmokers 1 It is important to have a set routine to your day to make sure 3 The secret to your success is in becoming a highly proactive individual. everything gets accomplished. Use a calendar or agenda to stay Do not procrastinate and wait until the last minute to complete your Keep It Cool Favorite emoji: organized and on task. Time management is a crucial skill that assignments. Take time to divide the work and do a little each day, student athletes must absorb in order to be successful not only rather than cramming everything in the night before it’s due. Same goes GapFactory.com Favorite place to visit: in school, but also beyond. Learn to create a balance of work and for preparing for your day – don’t wait to pack your cheer bag until it’s Myrtle Beach, South Carolina play. Organize your life so that you have time to complete your time to leave for practice, you might forget your shoes. Waiting until the class work efficiently and on time, put in all those hours at the last minute only creates stress and anxiety. To avoid this, remove all Favorite color: Light blue gym, be social with friends, and get plenty of rest. By following a distractions and prioritize the most important tasks. Make sure you are schedule, you will find that you can accomplish a whole lot more preparing yourself for success. Favorite movie: Insidious throughout your day.

PHOTO BY ANDREW KNOWLES BY PHOTO THIS OR THAT?! Stay dedicated to your commitments! Put yourself First! STUNTING Your teammates and classmates depend on you and need you to - OR - TUMBLING 2 Taking care of your body is a priority to stay at the top of your game 3 Random Facts be your best every single day! Give 100 percent in everything you 4 DOGS both athletically, and academically. Making small adjustments, like - OR - CATS do! You have value that you add to your organization, be prepared About Yourself: taking time to wind down before going to bed, or eating right, will help ICE CREAM and devoted to your work and to your team! Always encourage • I love horror movies. - OR - COOKIES equip you with the energy you need to make it your best year yet! CHICKEN and motivate each other to be accountable. • I’m a prankster. FINGERS - OR - PIZZA • I can’t live without Cheez-It® Snack GET YOUR BIDS! VISIT THEONEFINALS.COM Mix – I bring two boxes to every competition. InsideCheer.com | erur 2017 27 34 August 2017 | InsideCheer.com 4 April 2017 | InsideCheer.com InsideCheer.com | April 2017 5 18 June 2017 | InsideCheer.com

17_iC_Feb.indd 27 1/27/17 12:07 PM

4 EDITORIAL CALENDAR 6 ISSUES PER YEAR

FEBRUARY APRIL JUNE AUGUST OCTOBER DECEMBER Available Early February Available Early April Available Early June Available Early August Available Early October Available Early December

NEW YEAR, BEST YOU SUMMER CAMP WORLDS ISSUE + BACK-TO-SCHOOL THE PINK ISSUE HOLIDAY ISSUE • New Year, New Goals • Tryout Tips ROAD TRIP WRAP-UP • #BTS2018 • Choreography to • Boys of All Star • Juniors Take the • Summer Camp • Season in Review • Sideline 101 Competition • Random Acts of Cheer Spotlight • iC’s Ultimate Uniform • Fit & Fabulous • High School All- • Pink-Tober • Readers’ Choice • Growth Mindset Challenge • Sizzling Summer Goals Americans • Fashion to Fall For Awards ADVERTORIAL: ADVERTORIAL: ADVERTORIAL: ADVERTORIAL: ADVERTORIAL: ADVERTORIAL: Great Gear Camp Looks Home Equipment Back To School Essentials Pink Power Holiday Gift Guide

*BONUS DISTRIBUTION *BONUS DISTRIBUTION *BONUS DISTRIBUTION AT EVENTS AT USASF CHEER WORLDS AT EVENTS

AD CLOSE: 12/20/2017 AD CLOSE: 2/27/2018 AD CLOSE: 5/2/2018 AD CLOSE: 6/26/2018 AD CLOSE: 8/23/2018 AD CLOSE: 10/16/2018

COMPETITIONS • PRODUCTS • FASHION • FITNESS • NUTRITION • INDUSTRY NEWS

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5 ABOUT CheerBiz News is THE go-to source for All Star cheer coaches, club owners and industry professionals. Editorial focus includes columns from industry experts in fields ranging from business management to choreography to preparation and planning. Plus, product and service spotlights for uniforms, warm-ups, practice wear, shoes, accessories, software, travel, equipment, mats and more!

DISTRIBUTION • Virtually Every Cheer Club in the Country • Targeted Subscriber List of Gym Owners, Coaches and Professionals • Bonus Distribution at Competitions, Seminars, Conferences and Trade Shows Across the Country • Entire issues available for complete viewing on CheerBizNews.com

AUDIENCE • Gym/Club Owners • Coaches • Industry Professionals • Choreographers • Entrepreneurs of the Cheer Industry

PAGE PAGE PAGE PAGE PAGE 24 COMPETITION READY 22 COMPETITION READY 30 COMPETITION READY 48 BUILD YOUR BUSINESS 48 FIT FACTOR

EndorsedBy Nikki by Barbiere, ADVERTORIAL Coach, Elite Revolution The holidays are just around the corner, which means it’s Cheer and The Olympics: STOCKING time to stock your pro shop for not only the gift-giving days ahead, but also the upcoming season. Here you’ll fi nd some of the hottest products to help deck your Ready, Set, Coach! YOUR PRO SHOP shelves, and that your athletes and parents will love! By Larissa Burridge A Perfect Match! YOU ARE By Chris Korotky ARES SPORTSWEAR GIRLSROCK GEMGEAR LEGGINZ PERFORMANCE Customize your comfort with Ares COSMETICS Bid Qualifi ers Sportswear. Legginz make a great On December 6, 2016, your news feed likely blew up like LASHES, LINER AND LIPSTICK WHAT YOU gift that can be worn throughout never before. “Cheer is in the Olympics,” many began GirlsRock has the perfect point of the year to spread squad spirit. exclaiming on Twitter. Profi le pictures were changed to the sale display for your pro shop. With Available in tons of fun patterns the 3L’s you can maximize your Olympic , and an AOL news story became one of the and unique solid colors. Call profi t per square foot. Wholesale trending items of the day. The story was shared throughout 800-439-8614 for information opportunities available. Email the cheer community, accompanied by remarks that were a about bulk order pricing. combination of elation and confusion. [email protected] or call 949-788-0856 for more info. DRINK Fuel YourTRUST Passion THE PROCESS “Finally!” BLINGITY BLING “Is this real?” GLITZLAND By Gina Pongetti Angeletti, MPT CUSTOM TEAM BLING NIKE BENASSI FLIP FLOPS CONVERSE & BOOTS theLINEUP “Cheerleading gets the recognition it deserves!” BLINGED WITH SWAROVSKI ALL EVENTS WILL BE THEMED. PARTICIPATING SPECTATORS WILL RECEIVE A DISCOUNT. Brand your team with Fun CRYSTALS Live Your Dream Fashionable Custom Chucks and The perfect shoes for competition After waiting so long for this moment, it was hard for many Blinged-Out Boots! Stock your shop SMALL GYM Trust the Process – it’s all we have heard these last few months. I heard it leading up to tryouts, and now that teams have to believe that the sport that they love, the sport they’ve day! Made of a synthetic material been announced, it’s still a topic of conversation. As a coach, I made a promise to my gym this season. I don’t want them to in time for the holidays and make with massaging footbed for Drink more water. How many people have heard that time and time again, or have said it to your athletes? National championship Train Your Athletes to Overcome Making Dreams Come True dedicated a large portion of their lives to, could soon be money! Bulk discounts available. For PUBLISHER’S just trust the process, I want to teach them the process. comfort, and blinged with Sure, we know it is good for us, but why? How much? When? And what happens if we don’t? Their Obstacles By Carrie Spender Lennox showcased on the world’s biggest sporting stage – the ordering, contact BlingityBling.com, authentic Swarovski Crystals. To 18 32 We know that hard work, PAGE Administered by waco shreveport CURTIS CULWELL moody Gardens moody Gardens By Sara Robinson, M.A. and . [email protected] or order, visit Glitzland.etsy.com. Alison Arnold, Ph.D. determination and details make all As the new season will soon ramp up, I plan on hosting a Parent 101 class, and I encourage other coaches and gym owners to 661-205-1246 (toll free Water makes up over half of our bodies! We need it to live each day, but we need even more when conditions convention center convention center CENTER convention center convention center the difference in turning dreams into It’s important that cheerleaders are do the same. Hosting a class like this will not only help parents, but also help you throughout the season. reality. To help your athletes turn their Our team at Cheer Biz News was actually in a staff meeting 888-414-6647). place stress on the body. Some examples include stress, fatigue, exercise, heat conditions, illness and more. Why skilled in many different areas, but hard work into progress, check out when word began to break, and I was glad we had the do we need to be especially aware of our water intake with these situations? Water does numerous jobs for us – it & sometimes that’s not an easy task. 11.19.16 12.10.16 1.14.17 1.22.17 2.4 5.17 Tumbl Trak’s latest training tool, the Here are a few important things to include on your agenda: opportunity to recognize, to celebrate, and to discuss it PHOTO BY ACTION MOMENTS If your athletes are struggling to helps flush our system, hydrates us, keeps our systems functioning, and provides assistance in oxygen transport Hurdle Helper. 10 BRAGABIT ROCK YOUR HAIR overcome an obstacle, we have four as a group in real time. As the announcement from the waco, TX Shreveport, LA GARLAND, TX galveston, TX galveston, TX • Have parents spend a day at the gym learning levels, score sheets, grids, team placement and tumbling drills. It THEMED BOWS BANDED DUO and recovery. ways to help them use their challenges INSIDER International Olympic Committee (IOC) headquarters in as fuel. 35 Under 35 may even be helpful to give them a “cheer glossary.” Lausanne, Switzerland made its way around the world, the With fast turnaround and free This gift package is the perfect In this annual feature, we spotlight ALERTS • Hand out copies of scoresheets for different events and give parents the opportunity to score sections of routines news soon became headline material. The New York Times was shipping on pro shop orders, addition to your pro shop for the A complaint often heard from athletes and people in general is that they get sick of the taste of water. So to spice glitter Christmas-themed bows holiday season. The Bling It On Where in the World will iC Be? 34 35 movers and shakers who are all 35 so that they can learn what goes in to each routine. among the fi rst to post. Even People magazine was quick on it up, they drink a sports drink, carbonated water, or add squeeze-flavor, tablets, or flavored powder to their water. years old and younger! Check out who Broadcast from Bragabit are perfect for your Banded Duo comes with Spray Competition season will be here before • Explain team placement and why we put athletes on each team, and why perfection before progression is so It’s still water, right? Wrong… and here’s why. PARTICIPANT MEDALS TO ALL ATHLETES! made this year’s class! the news, circulating a video that included decades-old black 22 you know it! Take a look and see where PHOTO BY SIBI SOROKA important. WORLDWIDE pro shop. Call 910-431-0987 It Big Hairspray, Spray It Clean on and white footage of a cheerleader tumbling, demonstrating REGIONALS: TROPHIES TO ALL TEAMs + T-SHIRTS & BANNER TO GRAND CHAMPS this year’s iC Road Trip will take us this • Demonstrate tumbling drills and the reasoning for them. or email [email protected] to Dry Shampoo and a crystal heart season. Stocking Your Pro Shop just how far the sport has advanced. order. necklace. Only $14.56 with a Sports Drinks – Sugars 12 ew uniforms, new bows, new team, new routine. Now The fi rst and most important step you can do to be successful • Review the competition schedule and explain why you chose the events to attend that season. NATIONALS: trophies, banners & jackets to team champions The holidays are just around the validated wholesale account. Email These flavored, easily drinkable fluid replacements also come along with other bonuses. At times, they have SMALL GYMS it’s time to hit the fl oor! The energy is overwhelming, is to take the time to get to know each and every one of your • Explain what it means to have coaches who are level and safety certified and why that is so important in this So What Does This Mean? Company Spotlight: 48 corner, which means it’s time to EQUIPMENT [email protected] to place electrolyte replacement (such as Gatorade, as it was intended to help football players replace fluids and essentials stock your pro shop for not only the the cheers are loud, the expectations are high, and athletes. Understand their individual strengths, weaknesses, industry. As the story unfolded, there was still uncertainty about what your order today! American Cheer Power gift-giving days ahead, but also the lost from sweat to prevent dehydration). However, with sports drinks also comes sugars. Drinks with sugar for EXPO it’s the COACH that will make ALL the difference. challenges, personal behavior and attitude. Don’t expect them the IOC’s announcement signaled for the future of the sport. EARN YOUR PAID BID TO THE ONE FINALS at the 26 American Cheer Power has been upcoming season. Here you’ll fi nd N When your gym parents leave their crunch session, they will leave with a general idea of what they are looking for in routines energy provide instant boosts for a long practice in hot conditions. They are, however, unnecessary for shorter bringing amazing competitions to some of the hottest products to help The start of competition is the time to set the tone for this to be something they are not. Build upon the talents you have in The status granted by the IOC is essentially a fi rst step. SMALL GYM NATIONAL CHAMPIONSHIP ON FEB 4-5, 2017! talented athletes for over 35 years! deck your shelves. season’s expectations, but in most cases, the expectations them. Know what they personally need to be your champion and at competitions. They will finally know what to call the tumbling passes they have watched for years that they referred to as Cheerleading now enjoys the all-important “provisional CRYSTAL COUTURE TEAM CHEER practices in good conditions. Using them as replacement calories for what is burned is also not the best choice, ONLY! We catch up with Regina Symons and are on the coach. Each year, the bar is raised. The pressure is bring out the best in them. “flips.” recognition” as an Olympic sport, part of a long process of CUSTOM BLING BOOTS UA STADIUM HOODY as sugars provide minimal to no nutritional value for recovery and muscle rebuilding. hear why Cheer Power’s events are an overpowering. Everyone expects you, the coach, to exceed Crystal Couture’s Bling Boots are This cotton-rich tri-blend fabric has a exciting addition to your competition getting in the Games. Of note, Muay Thai was also granted 50 Teaching parents the ins and outs of All Star cheer is a big step, but it’s just as important to teach our athletes this information the perfect way to show your team soft, athletic feel for superior comfort NO LARGE GYMS ALLOWED! schedule! the goals and accomplishments of last season. You have put A team will truly win if they are a TEAM, and being a TEAM starts the same status during this review period. The provisional spirit! To place an order, visit and performance, plus the Signature Sports Drinks – Flavored, calorie conscious OPEN your passion into the new routine. You have prepared and with the COACH. Every position on that mat is an important as well. Some things I do in my own gym to help athletes have a general understanding is giving them score sheets and grids, period lasts three years, after which cheerleading can offi cially regionals nationals as well as some time to let them come up with their own stunt sequences, tumbling passes and jumps. Then, I have them [email protected] Moisture Transport System wicks This category has been a big boom for athletes who want to replace electrolytes and hydrate, but don’t want Small Gym of the Month HOUSE conditioned your athletes to be the best that they can be. one. Treat each athlete equally, no matter which position they apply to become part of the Olympic Games. The IOC also Your music is amazing, your stunts are over-the-top, you have have earned for that competition. Refl ect on your season thus March 11-12,score 2017 themselves. For our athletes to learn how and Your why thetime scores to work shine. the way the do, has been a huge asset for them. or call 813-765-2070. sweat so it dries faster than ordinary the added calories. The issue is simply that if you are working out, you are burning calories. Replacing them will $45/athlete $90/athlete They may be a small gym, but they are recognized the International Cheer Union (ICU) as the world’s cotton. Wholesale opportunities 30 making big moves both on and off the a killer pyramid, the dance is incredible, and yet there are so far. Is there something you can do to make yourself a memorable It pushes them to work that progression so that they can perform the elite level skills and max out the grids. They are excited governing body for cheerleading, with President, Thomas Bach make you last longer while working out. Besides the health concerns with additives and artificial sweeteners that available. Contact Joseph Benson for mat. Join us in congratulating the Small many small elements that can change in one second of that 2 coach? Is there something you can do better to make a difference to push themselves and the energy in our gym is outstanding. The thirst for knowledge and growth is overwhelming. We have surround the topic of cancer and more, is there also an absorption/rehydration difference with sweeteners such penning a letter to ICU President, Jeff Webb, that read in part, details (585-243-8402 or Gym of the Month, Champion Athletics ½ minute routine. What’s next? Never let them see you sweat! in an athlete? Is there something you can do better to build your scheduled coaches from other gyms and athletes from other places to come in and host classes as well — we want them to “May I take this opportunity to offi cially welcome you to the [email protected]). as NutraSweet, Equal, Truvia, Sweet’N Low, Splenda and more? Allstars. Keep it cool, coach! Lead, then succeed! team? It starts with YOU! 52 Nationally televisedlearn onfrom everyone. from the Olympic family.” spotlightchampionships.com PHOTO BY ACTION MOMENTS CHEERBIZNEWS.COM : JANUARY 2017 CHEERBIZNEWS.COM : NOVEMBER 2016 CHEERBIZNEWS.COM : NOVEMBER 2016 CHEERBIZNEWS.COM : JULY 2017 CHEERBIZNEWS.COM : JANUARY 2017 CHEERBIZNEWS.COM : SEPTEMBER 2017 Finals! ONE THE to bids PAID FULL 10 * Eligible Bid PAID FULL are Teams International

17_CBN_January.indd 24 12/19/16 4:53 PM 16_CBN_November.indd 9 10/13/16 6:34 PM 16_CBN_November.indd 48 10/13/16 6:36 PM 17_CBN_January.indd 30 12/19/16 4:54 PM

6 EDITORIAL CALENDAR 6 ISSUES PER YEAR

JANUARY MARCH MAY JULY SEPTEMBER NOVEMBER Available Early January Available Early March Available Early May Available Early July Available Early September Available Early November

TAKE THE THE FINAL STRETCH YEAR IN REVIEW THE FUTURE LOOKS SETTING SIGHTS ON BUILDING FOR A • Your 2:30 Stars Now • Maintaining Motivation • Road Trip Rewind BRIGHT THE NEW SEASON SPECTACULAR SEASON • Getting the Most Out of • You Came, You Saw, You • Time Out to Reflect • A Look Ahead • Mind Over Matter • Leaders in the Spotlight Your Athletes Learned • What Now? Life After All • Summer Goals • Marketing 411 • The Great Give Back • New Year, So Long Fear • Cherishing the Moment Star for Athletes • Staffing Up: HR Smarts • Showcase Showdown • Beyond Winning ADVERTORIAL: ADVERTORIAL: ADVERTORIAL: ADVERTORIAL: ADVERTORIAL: ADVERTORIAL: Finding Funds for your Practice Wear for Worlds & iC’s Ultimate Uniform Top Training Tools Music Marketplace What to Stock in Your End-of-Season Events End-of-Season Events Challenge +Staff Looks Pro Shop

AD CLOSE: 11/16/2017 AD CLOSE: 1/23/2018 AD CLOSE: 3/27/2018 AD CLOSE: 5/29/2018 AD CLOSE: 7/26/2018 AD CLOSE: 9/18/18

COMPETITIONS • NEWS & NOTES • BUSINESS • FITNESS • NUTRITION • COACHING

PRINT RATES *Commit to a 2 or 3 year plan for best rates!

INTERIOR POSITIONS 1x 3x 6x 12x (2yrs)* 18x (3yrs)* ADDITIONAL PRINT FULL PAGE $2800 $2600 $2400 $2300 $2200 PRODUCT ADVERTORIAL $300/Item 1/2 PAGE $1900 $1800 $1700 $1650 $1600 Includes photo and up to 30 words of text 1/3 PAGE $1700 $1600 $1500 $1450 $1400 (See editorial calendar for schedule) 1/4 PAGE $1400 $1350 $1300 $1250 $1200 MARKETPLACE AD $250 2 PAGE SPREAD $3900 $3700 $3500 $3400 $3300 2” x 2” 4-color Ad PREMIUM POSITIONS 1x 3x 6x 12x (2yrs)* 18x (3yrs)* CLASSIFIED AD $200 INSIDE FRONT COVER $3800 $3600 $3400 $3300 $3200 Up to 100 words of text; INSIDE BACK COVER $3800 $3600 $3400 $3300 $3200 no photos or logos premitted

BACK COVER $4600 $4500 $4400 $4300 $4200

WEB RATES 2 consecutive month minimum required for all web banners

LEADERBOARD $700/MO 970 w x 90 h px - Middle navigation of all pages, in rotation with other ads

SOCIAL MEDIA RATES (Social media for Cheer Biz News is bundled with iC) FACEBOOK Image, Up to 40 words of copy (+your company tagged in the post) $450 INSTAGRAM Includes Image, Up to 40 words of copy (+your company tagged in the post) 1 post on each social TWITTER media outlet Image, Up to 140 characters (+your company tagged in the post)*

*photos & tags will reduce character limit

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7 ABOUT Whether you’re a gymnast, coach, club owner, parent or fan, Inside Gymnastics has something for everyone! Insightful articles, personality profiles, columns from Olympic legends, plus fashion, fitness, nutrition, product spotlights and more - all with stunning photography! COMMEMORATIVE OLYMPIC ISSUE OLYMPIC COMMEMORATIVE

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www.InsideGymnastics.com October 2017 10 hot topics that have the gymnastics community buzzing! First Rotation

ADVERTORIAL dez n a rn He rie u a L start list contents inside buzz trending By Anna Rose Johnson pretty Legendary RAISMAN’S features in Welcome Back, Simone! Since the Rio to wear! redemption Olympics (where she dominated four 29 World Championships: 5 Storylines To Follow events), has taken a temporary PINK { } break from training. However, she recently Fall is in the air and pumpkin spice EVERYTHING isn’t far behind (yay!). That means it’s also time to proudly sport By Gina Pongetti Individual World Championships only happen once 1 announced that she’s been back in the gym your PINK in honor of National Breast Cancer Awareness Month. Here you’ll find lots of great PINK products to every four years, and for the first time in years, the since August! She says a return to competition in individual to beat won’t be in the lineup for Team USA. summer 2018 is her goal! help you and your team get in the SPIRIT this October. #HopeTober #ThinkPink t the 2012 Olympics, Who’s next? What country will break on to the scene? won gold with Will return to the international spotlight? Team USA. But in the By Anna Rose Johnson A GILLING ACTIVE WEAR OZONE GYMNASTICS all-around, despite posting the third SPECIAL SECTION: 2017 P&G U.S. CHAMPIONSHIPS PICTURED HERE Breast Cancer Awareness APPAREL best score in a tie with ’s Aliya See Page Leo // PIP-001 See Page By Christopher Korotky, Gina Pongetti Angeletti, MPT Ad 58 Ad 4-5 Sequin HOPE motif Mustafi na, Raisman was bumped out and Elizabeth Grimsley begins her This GillingActiveWear shown with Sparkle of bronze, victim of a complicated 33 Medalists individual title-winning Leo is a reminder of your Spandex Hot Pink tie-breaking procedure. Mustafi na claimed 35 Mad Skillin’ It beam set on the way to strength as you share the Boy Shorts bronze, a podium position, and a mark 37 Women’s Senior National Champion: Ragan Smith claiming the 2017 U.S. important message of Perform your best and in the history books, while Raisman 39 Men’s Senior National Champion: individual all-around title breast cancer awareness. GO PINK during October 41 Women’s Junior National Champion: Maile O’Keefe was left scratching her head and trying for Team USA’s senior Perfect gift for a pink with OZONE! to process what had just happened. 43 Meant For Emma women. ribbon warrior, patient, OzoneLeos.com You’ll love this candid chat about all things artistry survivor, or supporter. Instead of feeling sorry for herself, with junior standout and her coach PHOTO BY GRACE CHIU GillingWear.US -Burdette. Raisman decided to channel that By Christopher Korotky frustration and turn it into motivation So you did have time to kind of relax and for her comeback for the 2016 Games. enjoy the experience? 45 Rio Reflections & Expectations Focused, driven, and with a training It defi nitely was a stressful environment but Four-time U.S. Champion revels and “Maybe she could we managed to just take everything in. reflects on his gymnastics career thus far. program that was designed to peak at By Christopher Korotky just the right time, Raisman succeeded change- Valthe Chmerkovskiy world.” When you walked into the arena for prelims, GYM DIGS PLUM PRACTICEWEAR and fi nally earned that individual 49 Retires what was that moment like? See Page Pink Kaleidoscope See Page Pink, You Think? all-around medal – a silver behind The fan favorite has left the competition floor, but he’s Ad 48 Ad 42 I thought I was going to have a heart attack Tank Leotard This picture-perfect, teammate Simone Biles - in a brilliant not leaving the gym any time soon. Sparks are flying for to be honest. It was my fi rst big competition this Nevada native. Soft, comfortable and Plum Practicewear leo performance in Rio. The last time we spoke, you had just made ever because I had never gone to a Worlds. I By Patricia C. Duffy super sparkly! This Pretty embraces the care, the Olympic Team! A lot has changed… We had so much going on after the Olympics. had competed in Pac Rims. Nothing compares in Pink leotard can be compassion, and love “I realized that if I day dream about 50 Led By Liukin doing well and getting the silver I didn’t realize how much gymnastics would to competing in an international meet so… A new era, a new leader. All eyes are on U.S. women’s customized with your team you have for the sport blow up because of the Olympics… I know it’s I walked into the arena and everything was National Team Coordinator Valeri Liukin as he takes name in sequins. Starting and will have you medal, it’s more motivating than green and I just kept telling myself it was like over at a time when the focus is on balancing a healthy at just $22.00 each. No feeling effortlessly focusing on the negative,” said Raisman. a very popular sport but the Olympics is just any other competition or just like in practice… training culture with success on the competition floor. minimums. girly! #PracticePerfect “I learned to focus on the positive and so big with so many sports and athletes. It By Gina Pongetti Angeletti, MPT, with Christy Sandmaier was defi nitely a surprise. No one could have and then I would look around and just see all GymDigs.com #PrettyinPink look back and know that you gave it PlumPracticewear.com your all - and I really did. It’s just about prepared me for it. I’m doing Dancing With of the green again and “2016” and would get 53 Welcome To Inside Nation! nervous all over again which didn’t help at all! Are you one of our featured subscribers? working as hard as you possibly can. I the Stars, the [Kellogg’s] tour, I have a book don’t have much of a social life, I can’t coming out...we went to the VMA’s. It’s been But, we all just encouraged each other and tell you the last time I hung out with crazy. told ourselves, ‘just like in practice,’ because my friends from school. I dedicate we were all really nailing our routines in everything to gymnastics.” Talk about that period of time from when practice. you were named to the team, went to in every issue “Obviously it was very heartbreaking training camp and fi nally to Rio. Were you Did you sleep the night before team fi nals? and devastating,” Raisman acknowledged just ready to get to Rio and get started? What was it like the night before? 12 Publisher’s Page LIZATARDS SNOWFLAKE DESIGNS, of the all-around competition in London. It was exciting, but it was also really stressful It’s more like you don’t sleep because you’re See Page HOPE Leotard See Page LEOTARDS & MORE! because we knew it was an Olympic training nervous. It took a while to go to sleep but Ricardo Bufolin Ricardo “Everything happens for a reason 15 Picture Perfect: Riley McCusker Ad 13 Ad 20 For all those we love Breast Cancer Awareness and I didn’t know the reason until camp that was to prepare us for the Olympics. fi nally when I was out, I was out… I remember 17 Inside Buzz who are fighting breast Leotard now…I have the silver medal! I think We were able to get through it because we setting like four or fi ve alarms to make sure 19 Chalking Up Mom on the Move! In more return Missing in : 2017 European Amazing in Anaheim! A new star was I was awake. We all check on each other to news, two-time Olympic champion Champion announced born at the recent P&G Championships cancer, we provide This leotard is made sometimes making mistakes is the had each other. (RUS) returned to on Instagram that she won’t be { } - , whose style is extremely make sure everyone is up and getting ready 21 People, Places and Faces {2} 8 HOPE. Check out from black sportivo, with best thing for you. That’s what Martha training in early September, just a vying for a spot on Great Britain’s reminiscent of ! This 14-year-old from Lizatards’ HOPE Leotard mystique trim and PINK And when you fi nally arrived in Rio, how did together. 23 Opinion Line: In The Know with John Roethlisberger few months after giving birth to her daughter! She’s { } Worlds team this autumn, as she from GAGE won the junior all-around bronze and won TO (Karolyi) and Mihai (Brestyan) said currently targeting the 2018 European Championships as 5 underwent surgery at the end of July. over the audience along the way. underdog TOPDOG in pink jewel fabric. rhinestone sparkles. and I was happy that I turned it into you keep each other calm and motivated at 25 Opinion Line: Shannon Says with By Chris Korotky her “comeback” competition. Design is in hologram A percentage of sales the same time? Fans have long wanted to 2017 NCAA floor champ a positive…. I learned to focus on the 57 Advertorial: Pretty In PINK! Calling All Juniors! A New Chapter! sparkle crystals. from this leotard are I think all of the sportsmanship [at the Olympics] World Games Winners. We saw some { } see a Junior World Championships - similar to Ashleigh Gnat has decided to return to ust before the U.S. Championships this individual medals, many questioned the had a good feeling and I just had to remind positive. To look back and know that Laurie describes her 59 Industry Insider incredible results at the recent World 6 the setup of the Youth Olympic Games – and it { } LSU as a graduate student assistant. Most year, 2012 Olympic all-around bronze committee’s decision, including NBC analyst myself to enjoy myself and have fun… This Lizatards.com being donated to the you gave it your all - and I really did… came from being inside and outside of the University Games in Taipei! Romanian star looks like they’ll get their wish! The FIG has announced 9 recently, she was one of the masterminds medalist su ered a serious Tim Daggett on air. Leyva only got the nod to was a redemption, not just for me, but for Breast Cancer Research gym. Because inside of the gym, when someone { } captured the women’s all- its intentions of such a competition - perhaps in 2019! behind the camera of LSU’s team photoshoot. Still It was just very special. The whole Teammates 3 J was doing their routine we were always around gold with a 56.750, while 2016 Olympic picture perfect! Congrats, Ashleigh! dog bite to his lower leg, which sent him to compete after su ered an ACL the team as well. My success is as much for Foundation. arena was screaming so loud and a lot all-around silver medalist Oleg Verniaiev won the Russian Resurgence! The 2017 the hospital and forced him to take critical tear in training. Ultimately, Leyva would leave the team as it is for me. Things didn’t happen SnowflakeDesigns.com of people were up on their feet. It’s cheering for each other really loud. After Aly - Grandma, Motherly ON THE COVER men’s title with a remarkable 88.300. Russian Cup in August provided an Homeward Bound! Former gym, we were always hanging out, playing interesting look into the current top elite gymnast left days o from training. He struggled at U.S. Rio as the most decorated American man, how I expected (in the Trials process), and it something that you only dream of in games, playing with our Snapchat fi lters or Simone - Bubbly, Laughter Look For Larisa! Speaking of {7} contenders in the Russian women’s Arizona to serve as head coach Championships, but surged at Trials, and was winning silver on and bronze on was unfortunate the way I was named to the your wildest dreams!” Sam Mikulak Larisa Iordache, she’s enjoying program. and were of the women’s gymnastics ultimately relegated to Olympic alternate high bar. “From the moment I woke up [the team, but that’s what this medal is for.” 2013 doing something silly. We really tried to have a successful summer season and the head of the class, finishing 1-2 in the all-around and { } team at her alma mater, Looking Back, {4} 10 a lot of fun just to make sure our minds were Gabby - Sweet, Caring recently qualified to the 2017 posting some fabulous scores. Stanford. by the selection committee. Because of his day of competition], I couldn’t stop smiling,” PHOTO BY GRACE CHIU oŒ of gymnastics. Romanian World Championships team. Three-time 2004 strong potential to help the team and deliver Leyva said of his competition mindset. “I Chiu, ABC DWTS Grace Bufolin, Ricardo Olympic champ Catalina Ponor also made the team. Madison - A Little Shy, Extremely Kind STARS & STORYLINES STARS & STORYLINES INSIDEGYMNASTICS.COM 61 INSIDEGYMNASTICS.COM [ inside gymnastics ] OCTOBER 2017 55 59 INSIDEGYMNASTICS.COM [ inside gymnastics ] OCTOBER 2017 11 INSIDEGYMNASTICS.COM [ inside gymnastics ] OCTOBER 2017 17 Five 16_iG_NovDec.indd 39 11/14/16 8:25 AM 16_iG_SeptOct.indd 61 9/21/16 8:24 PM 17_iG_SeptOct new.indd 55 9/15/17 3:44 PM 16_iG_SeptOct.indd 59 9/21/16 8:24 PM 17_iG_SeptOct new.indd 11 9/15/17 3:42 PM 17_iG_SeptOct new.indd 17 9/15/17 3:42 PM

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9 ABOUT For dancers, teachers and studio owners alike, Inside Dance delivers an all-access, fresh take on the world of dance. Features spotlighting conventions, competitions, tours and the commercial and professional side, plus choreography, fashion, fitness, entertainment and more – all with breath- taking photography!

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> > > > > > > By Gina Pongetti MPT UPMARCH/APRIL 2017 + NOTEWORTHY TravisTALK LINE In each issue of Inside Dance, world-renowned and award winning choreographer Travis Wall shares from his life experiences, recounting some of his best memories and also sharing insight into his processes and mindset. LINEUP NE As we refl ect on 2016, we revisit some of our favorite Travis Talk moments. PICTURE PERFECT 12 Photo Feature: SYTYCD Star Melanie Moore by Susan Stripling iD: As a choreographer and teacher as well, how do you iD: It seems like your career has just evolved naturally get someone to go from just going through the steps to from such a young age. Did you have to struggle much? 63 Grand Finale Photo: Presented by Showstopper really feeling that emotion and being able to put their heart out there? TW: I did a commercial when I was nine years old and INSTA I really loved the idea of working. I was like, “I want to IN EVERY ISSUE TAG YOUR TW: It has to be applying yourself – staying present. For work. I want to be a professional this or a professional 16 Publisher’s Page COMPETITION me, you have to connect with yourself and your partner. that.” After Music Man - when I fi nished around the age 18 Inside Dance Ambassadors PHOTOS WITH So when you’re teaching someone the steps, you have of 12 or 14 - I had a huge injury and realized how much 20 The Must List #INSIDEDANCEMAG to break down each step and be like, okay, why are I wanted to dance. With some body problems along KAELI WARE AND 23 New + Noteworthy you doing this step? And for me that comes from the the way, I realized I wasn’t going to have the longest SWEET 16 INSIDEDANCEMAG 32 choreography fi rst before the dance when you get to dance career possible and a huge talent of mine was 25 Scene + Social Media BY CHRISTY SANDMAIER FOR A CHANCE AT 29 Travis Talk Inside Dance Ambassador A SHOUTOUT ON execute it. choreography, so I started choreographing at a very 46 Noelle’s Notes Kaeli Ware on coming into her OUR INSTAGRAM young age. own, celebrating 16 and her ACCOUNT AND IN 55 Dancing Mentally Tough journey (back) to ABT. 61 iD On the Scene THE PAGES OF THE iD: What’s your process for developing pieces? MAGAZINE! TW: I visualize everything fi rst. Usually, I have a song or PICTURED HERE JOSLYN 24SEVEN CONVENTION - an idea that I want to go with. Movement always comes 26 7 THINGS I LOVE ABOUT last because I feel like “why are we moving?” There 24 SEVEN! should be a purpose or motive. I visualize what the routine looks like fi rst or I have to know what my story is. BY ELLIE KOROTKY, JUNIOR T Triia irana CORRESPONDENT om ets er n So! iD: Do you take time to listen to music as much as ON THE HEELS THE NEW CENTER STAGE e! JILLIAN’S JAM – SUMMER WE’RE LOVING possible? TRAILER, THERE IS MORE NEWS ON THE (INTENSE) ADVENTURES ALL OF THE 39 TELEVISION DANCEFRONT SUPERSTAR BY JILLIAN QUINER RECITAL PICTURES The soundtrack to my life is always CHOREOGRAPHER TRICIA MIRANDA TW: Jillian Quiner shares her Summer Intensive THAT READERS REVEALED SHE’S TEAMING UP WITH MTV playing - I’m always playing music! I experience at the famed Joffrey School SHARED WITH FOR WHAT’S SURE TO BE A HIGHENERGY, visualize new dances all the time US, INCLUDING NEW SHOW. MIRANDA REVEALED A because I hear a song and I’m like, DIRECTORY – SUMMER THIS ONE OF FEW DETAILS ON INSTAGRAM… AND THE “wow I want to create a piece to INTENSIVE LISTINGS MAKENNA 40 SHOW WILL TAKE PLACE AT MILLENNIUM EBERSOLE AND this music.” So music always DANCE COMPLEX. WE CAN’T WAIT FOR AGENCY PREP 101 – ARE MOM LISA! come fi rst. Music is my 43 YOU READY FOR YOUR THE PREMIERE! biggest inspiration in AUDITION? choreography. Life would The best of the best in the industry tell it like it not exist without music! is in this everything-you-need-to-know guide to your agency audition. a guide to your e YUN

TEACHER 4 TEACHER – Remember CRERAERS aster h resy 50 BARRY KEROLLIS Anre ESTIAL CSES 3 Class Finding Balance At the Barre, In Center, entes CELEBRATING ITS SEVENTH YEAR OF JUNIOR arch OnStage CORRESPONDENTS CHOREOGRAPHER, PRESENTING SOME OF THE MOST PAYTON AND EDUCATOR, DANCER PROMISING UPANDCOMING YOUNG WHAT A GLORIOUS FEELING! ELLIE LOVED THEIR AND DEAR FRIEND TO ARTISTS, THE YOUNG CHOREOGRAPHER’S BY CHRIS KOROTKY MASTER CLASS 52 NOT ONLY BRITNEY FESTIVAL IN NEW YORK CITY WILL A Review of the timeless classic, WITH INSIDE MADNESS PRODUCE THE WORK OF THIRTEEN 18 Singin in the Rain SPEARS, BUT THE ENTIRE DANCE COVERGIRL On The Cover: Kaeli Ware DANCE INDUSTRY, HAS 25 YEAROLDS SELECTED BY A HIGHLY Photography by Jay Sullivan ALLISON HOLKER! ance itness PASSED. ALL OF US AT ESTEEMED PANEL ALONGSIDE SEVEN DANCE FITNESS 101 Special Thanks to Jo + Jax BEST INSIDE DANCE WISH GUEST ARTISTS AT SYMPHONY SPACE. THIS BY GINA PONGETTI ANGELETTI, MPT joandjax.com Do you have a question for Travis or a topic you’d like to see him cover in Travis Talk? Chris Reilly 56 YEAR’S PERFORMANCE INCLUDE INCLUDED HIS FAMILY AND LOVED Tweet it to us @InsideDanceMag. ONES SUPPORT DURING THE GENRES OF CONTEMPORARY, Working On Your “Arch” FRESH FOOT FORWARD season yet! THIS TIME. CONTEMPORARY INDIAN, MODERN, JAZZ, Gearing up for Summer Intensives! FUENTES 19752016 HEELS AND STREET JAZZ. NOVEMBER 2016 INSIDEDANCE.COM MARCH/APRIL 2017 INSIDEDANCE.COM JULY 2016 INSIDEDANCE.COM 27 27 By Gina Pongetti Angeletti, MPT

58 11 Cresy is ersle el er ie se 56 INSIDEDANCE.COM JANUARY 2017

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ISSUE 4 - SYSTEMS – Having an overall Management SYSTEM to & STYLE APPAREL SHOES, UNIFORMS, Extreme Athletic Supply Gymshorts.com The goal of running any business is to increase revenues, operate from is essential, so that NONE of the details falls between Crown Gym Mats Inc PO Box 219 PO Box 28554 27 W 929 Industrial Ave profits and efficiency while decreasing risk and stress. After the cracks. This means realizing that you need a NETWORK of American Athletic Inc Hillsdale, WY 82060 St Louis, MO 63146 Barrington, IL 60010 FUNDRAISING Atlanta GA 30338 48+ years in the industry, 40+ years of ownership and 25+ SYSTEMS, which all work together like a symphony. This is the only 200 American Ave 970-231-3905 800-785-8599 800-456-6287 years of consulting, here are seven tips to get on top and Jeferson, IA 50129 easupply.net gymshorts.com way to develop a turn-key business in which the OWNER is the master crowngymmats.com stay on top in this wonderful industry! strategist and creates much more VALUE in the business EVERY DAY. 800-247-3978

americanathletic.com Mancino Manufacturing Co INSURANCE The SmartEDGE Dashboards and the Success Solutions Dashboards AND TRAVEL See ad on page 4 1180 Church Rd www.insidecheer.com will create the scenarios in tips five and six below. DGS 1 - STRATEGIC ARCHITECTURE – Your business MODEL must be Lansdale, PA 19446

Basic Listing 17 Lucienne Ave well-thought out, sustainable, and able to inspire passion every day. Danielson, CT 06239 800-338-6287 You must know how you are going to make money, preferably quite 5 - STAFF COMMUNICATIONS – People either drive businesses for- American Gymnast 800-932-3339 mancinomats.com TROPHIES AND CLOSES: AWARDS a bit of it! If not, eventually you WILL find your business in trouble. ward, or they do not. Therefore, your people must have a crystal clear 1461 Ellis St gymsupply.com EZ Flex Sport Mats Augusta, GA 30901 Evaluate each program every year for profitability. understanding that they must grasp the ENTIRE PICTURE of their 4709 South Edgewood Ter Matsmatsmats.com 877-789-2267 position, that they are truly working for themselves, and perceive that Fort Worth, TX 76119 6303 Ownesmouth Ave, 10th Fl american-gymnast.com EQUIPMENT AND they have a vested interest in giving 100 percent every day. 877-939-3539 Woodland Hills, CA 91367 SUPPLIES 2 - BUSINESS STAGES – Understanding that businesses have ezflexmats.com

COMPETITIONS 877-777-6287 The stages are generally predictable STAGES that they go through. Byers Gym & Mats Supply See ad on Equipment Tab Back matsmatsmats.com

Start Up, Growth, Expansion and Maturity. An expanding business 6 - SIMPLE AND MOBILE WAY TO MEASURE ACTIONS AND RESULTS PO Box 1285 may repeat this pattern, as will each individual program within the – Accountability and Personal Productivity must be measured each Rancho Murieta, CA 95683 Gibson Athletic business mode. Solutions to specific situations or issues depend on and every month. Most small businesses fall down at this point. You 916-723-7700 - Citrus Heghts, CA 13333 E 37th Ave must have both qualitative and quantitative tools to help your people which stage the business is at. One size does not fit all! 916-781-2939 - Roseville, CA Denver, CO 80239 3/20/2018 improve on a consistent basis. This can be done in a very objective, byersgym.com 800-275-5999 3 - KEY STAFF STAGES - Along with the business, both Owners and honest, and friendly manner if set up correctly. gibsonathletic.com 85 Program Managers /Leaders have STAGES that they go through in their professional career. Recognizing these STAGES, in advance, 7 - ACCURATE AND USEFUL FINANCIAL REPORTS – is a key to smooth professional development planning. There are Coordinating all of the above will result in cash flow, but cash flow is (SPACE & MATERIALS DUE) typically five to seven stages of development that your key people not automatically profits! Setting up your financial reports set so that CAMPS, FUNDRAISING & MORE will progress through – and it is a mixture of personal and professional you can analyze them easily and make intelligent financial decisions is development. We are all, at our core, Human Development Centers for imperative. Be very proactive and seek help if needed. both our students and our staff – so let’s offer excellent growth tools.

AVAILABLE INSIDE CHEERLEADING MID MAY 1050 Crown Pointe Pkwy equipment, supplies & more STE 1240 Atlanta GA 30338 Enhanced Listing www.insidecheer.com 2017_CHB_Tabs2.indd 5 6/11/17 4:50 PM 17 2017_CHB_Tabs2.indd 7 6/11/17 4:50 PM

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12 COMMEMORATIVECOMMEMORATIVE ANNUAL YEARBOOKYEARBOOK CHEERLEADING & DANCE

ABOUT DISTRIBUTION AUDIENCE Produced in association with the • Every USASF Club Across the • Cheerleaders All Star Federation, Country Will Receive a Print • Dancers the Commemorative Yearbook Copy • Parents takes a look back at the season • Additional Print Copies Sold through heartfelt stories, Through Online Store • Coaches/Advisors trend features and stunning • Digital Copies Available • Instructors photography for a keepsake Through the Apple • Gym/Club/Studio that will be looked at over and Newsstand and Amazon Owners over! A special section also Marketplace features coverage of the 2018 • Yearbook Available for Cheerleading and Dance Worlds. Viewing at InsideCheer.com

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2 PAGE SPREAD $5000 INSIDE BACK COVER SPREAD $6500

DEADLINES

GOLD GOLD WORLD CUP ALL STARS THE STINGRAY ALLSTARS Shooting Stars Steel

By Andrew Dean

Another aspect of “the journey” is the important acts that occur along the way. In All Star, trophies, jackets, banners and rings often symbolize a winner; yet, in time, those accolades fade. What does remain are the acts that leave a lasting impression on others. All Star has a very unique ISSUE bond in that our sport exists to provide enjoyment and entertainment – “cheer” – to others.

You’ve likely seen him wandering around events with a camera in hand. As a former mascot, “dressing up” and making others smile is in his blood. Andrew Dean puts his talents and abilities to work specifically to help others. CLOSES: Here, he shares what inspires him to “do good,” and how he’s spreading “cheer” one costume at a time.

I decided to raise awareness for Breast Cancer when my mother was diagnosed with Stage 3 Breast Cancer. The 5/24/2018 positive stories that were shared with us helped us make it through this time in our lives. Today, my mom is an 11 year survivor and we have dedicated our lives to (SPACE & MATERIALS DUE) raising awareness for breast cancer and sharing our story with anyone that needs to hear it. I have been raising money for the Susan G. Komen Breast GOLD: World Cup All Stars - Shooting Stars GOLD: The Stingray Allstars - Steel Cancer Foundation for some time, but more recently SILVER: Cheer Athletics - Panthers SILVER: Cheer Athletics - Cheetahs I have decided to expand and help raise funds for St. BRONZE: Cheer Extreme Allstars - Senior Elite BRONZE: Top Gun All Stars - TGLC Jude Children’s Hospital, as well as The American Cancer Society. 4th Place: Maryland Twisters - F5 4th Place: The California All Stars - Cali Coed 5th Place: The Stingray Allstars - Orange 5th Place: Cheer Extreme Allstars - Coed Elite #PinkMan I decided to support St. Jude due to the important role 6th Place: ACE Cheer Company - Chiefs 6th Place: ACE Cheer Company - Warriors the organization plays in childhood cancer research for the Susan G. AVAILABLE and treatment. In addition, I was inspired by the Komen Foundation 7th Place: Pittsburgh Superstars - Supermodels 7th Place: ICE All-Stars - Radar personal stories of my All Star friends who are involved 8th Place: Flyers All Starz (Canada) - Obsession 8th Place: FAME All Stars - Vengeance philanthropically with the St. Jude Foundation. 9th Place: Hotcheer AllStars - HOT5 9th Place: Spirit Athletics - Affliction MID JULY 10th Place: Cheerleading Coyotes (Canada) - Wonder Pack 10th Place: Ultimate Athletics - Valor

SILVER BRONZE 4TH 5TH SILVER BRONZE 4TH 5TH

13 THETHE COACH’SCOACH’S RESOURCERESOURCE GUIDEGUIDE ANNUAL YOURYOUR GO-TOGO-TO GUIDEGUIDE FORFOR THETHE SPORTSPORT OFOF GYMNASTICSGYMNASTICS GYMNASTICS

ABOUT DISTRIBUTION AUDIENCE With vendor • Coaches and Club Owners at Every • Gym/Club Owners listings by category, USAG Club - Approximately 4,500 • Coaches interviews with • Trade Shows, Conferences, • Industry industry leaders and a Competitions and Camps Across the Professionals comprehensive listing Country • Entrepreneurs of the of meets/invitationals, • Digital Copies Available Through Gymnastics Industry The Coach’s Resource the Apple Newsstand and Amazon Guide is designed Marketplace with coaches and • Available for Reference and Viewing gym owners in mind! at InsideGym.com

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*Enhanced listing includes company name, address, phone number, web address, logo and tinted background

CATEGORIES

Leotards • Apparel & Practicewear • Camps • Competitions • Equipment • Supplies • Trophies & Awards • Travel • Insurance • Music • Invitationals • Software • Fundraising • Careers + Much More! DEADLINES

INSIDE GYMNASTICS GYMNASTICS CENTERS GYMNASTICS CAMPS 1050 Crown Pointe Pkwy 2017 State of the Industry: US Gymnastics Training Centers Summer Camp Bela Karolyi’s Camp PO Box 4088 STE 1240 Annual White Paper 454 FS 200 Tequesta, FL 33469 By Frank Sahlein Huntsville, TX 77340 561-743-8550 MARKETING TRENDS STAFFING TRENDS 936-291-0007 www.usgymnasticscamps.com ISSUE Atlanta GA 30338 The 2016 Olympic Games and the • Move to more Full Time www.karolyiscamps.com Frank Sahlein provides the radical success of the USA gymnastics Staff – fewer people with more WOGA Gymnastics Camp latest in industry trends and teams had a mixed effect across the responsibilities. This of course Camp Starlight Plano, TX 75023 developments to promote high country. Some businesses experienced includes owners, administrators, 151 Starlight Lake Rd 972-985-9292 www.insidecheer.com efficiency and solid, productive a 20% or more increase in enrollment, program and office managers. Starlight, PA 18461 www.woga.net business practices in this annual others a more modest 5-10% gain. www.campstarlight.com White Paper review. • Division of Part Time Staff There are many factors that account Avatars, into those that are CLOSES: Basic Listing for these differences, among them: “engaged and want to align • Customers already understand strongly with the company,” and the benefits of gymnastics, due those that are “transitory by to the level of quality of everyday circumstance or nature.” This programs, facilities and staff helps us determine and solidify across the country. the “next wave” of key players. Flip Fest 272 Lake Francis Rd World Champions Centre • Customers are more “immune” • Education – featuring both Crossville, TN 38571 28865 Birnham Woods Dr. to “hyped marketing,” even of professional and personal 800-390-0821 Spring, TX 77386 Olympic caliber. development. Check out 11/9/2018 www.flipfest.com 281-292-6284 www.SmartMoves.co.nz • Customers are more conservative See ad pages 32-33 www.worldchampionscentre.com with their hard-earned dollars. • Customers (Parents) are having TECHNOLOGY TRENDS fewer children, and later in life • For company strategic (SPACE & MATERIALS DUE) which is possibly reducing the development, resource total market for customers. www.SuccessDash.com • For operational efficiencies, In any case, the myth that Customer Relationship gymnastics-based businesses only Management databases on the International Gymnastics Camp thrive during the two years following market continue to improve at a 100 Gymnastics Way the Olympic Games is thankfully rapid rate. Stroudsburg, PA 18360 Woodward Camp gone. • Consistent quality and delivery 570-629-0244 134 Sports Camp Dr of service. www.internationalgymnastics.com Woodward, PA 16882 To compete in your local marketplace, See ad pages 36-37 • Protect Assets 814-349-5633 or even for a place in the family’s www.campwoodward.com overall budget, we must develop FACILITIES – CUSTOMER See ad opposite page AVAILABLE professional marketing plans. The EXPECTATIONS AND elements include: EXPANSION PLANNING • Specific for your Strategic Goals • Consideration for your space marketing efforts, i.e., achieving INSIDE GYMNASTICS allocation, space production and a 20% increase in recreational space maintenance are now a Olympia Gymnastics Training Camp students. priority item each year. PO Box 820295 EARLY JANUARY Houston, TX 77282 • , i.e., Character Traits 1050 Crown Pointe Pkwy Campaigns • Interior design (customer developed by gymnastics. 877-OGC-CAMP ambiance – think “spa” • Tactics, i.e., Facebook ads, environment) and exterior www.ogccamp.com

STE 1240 e-coupons, two for one offers, an “drive-up appeal” are now definite See ad this page Woodward West Open House, etc. competitive advantages. 28400 Stallion Springs Dr. Tehachapi, CA 93561 • Return on Investment (ROI) • Be proactive with respect to 661-822-7900 Atlanta GA 30338 measurement tools. your future space and location www.woodwardwest.com GYMNASTICS CENTERS 2017 STATE OF THE INDUSTRY: ANNUAL WHITE PAPER ANNUAL THE INDUSTRY: OF 2017 STATE CENTERS GYMNASTICS planning. See ad opposite page www.insidecheer.com 12 Enhanced Listing

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CONTACT YOUR SALES REP ARTWORK DUE DATES TODAY! INSIDE CHEERBIZ INSIDE INSIDE ISSUE CHEERLEADING NEWS GYMNASTICS DANCE

JAN 2018 11/16/2017 FEB 2018 12/20/2017 12/27/2017 1/17/2018 MAR 2018 Shelly O’Brien 1/23/2018 VP, SALES AND PARTNERSHIPS 678.231.5533 APR 2018 2/27/2018 2/21/2018 3/14/2018 [email protected] MAY 2018 3/27/2018 JUN 2018 5/2/2018 4/25/2018 5/4/2018 JUL 2018 5/29/2018 6/1/2018 AUG 2018 6/26/2018 6/20/2018 7/13/2018 SEP 2018 Anastasia Miller Burns 7/26/2018 ASSOCIATE PUBLISHER OCT 2018 8/23/2018 8/22/2018 917.499.8692 [email protected] NOV 2018 9/18/2018 10/3/2018 DEC 2018 10/16/2018 10/24/2018 THE COACH’S THE COMMEMORATIVE THE COACH’S HANDBOOK YEARBOOK RESOURCE GUIDE (CHEERLEADING) (CHEERLEADING & DANCE) (GYMNASTICS) Tyler Green SALES & MARKETING ASSOCIATE 3/20/2018 5/24/2018 11/9/2018 770.380.0898 [email protected]