Park Plaza Hotels launches participation in goldpoints plus guest loyalty programme

Participation in the programme is made possible thanks to an agreement between Park Plaza Hotels Europe and The , Carlson Hotels Worldwide partner for the Radisson SAS Hotels & Resorts, Regent, Park Inn and Country Inn & Suites brands within EMEA (Europe, Middle East and Africa).

Participation in the programme is made possible thanks to an agreement between Park Plaza Hotels Europe and The Rezidor Hotel Group, Carlson Hotels Worldwide partner for the Radisson SAS Hotels & Resorts, Regent, Park Inn and Country Inn & Suites brands within EMEA (Europe, Middle East and Africa).

The programme is electronic and follows a less intrusive "self-service" platform for members to maintain and manage their account via the internet or through the Member Service Centre, this means that the only communication members receive are targeted offers relevant to their profile and stay history.

Point earning is based on how much you spend and the Points can be exchanged for miles, or given as a charity donation, an instant in-hotel award or on a room night award.

Alistair Watts, Director of Marketing, Park Plaza Hotels Europe commented – “We are delighted to offer our guests this additional benefit for staying at one of our Park Plaza or art’otel properties. This programme will help us to drive loyalty through guest rewards as well as recognition. A key element of our strategy for 2007 is to focus on and engage our guests as the central part of our business as we expand our portfolio of individually designed lifestyle hotels that offer a real alternative to mainstream business hotels.”

The programme is continuously evolving to offer more value to guests such as the recent announcement of an agreement between goldpoints plus and The EconomistTM whereby members may exchange points for an annual magazine subscription.

John Kennedy, Vice President Marketing and CRM (Customer Relationship Management) for The Rezidor Hotel Group commented – “the addition of Park Plaza’s unique collection of modern lifestyle hotels in key city centre locations including London, Amsterdam and Berlin will be very popular with the goldpoints plus members. With the enthusiastic support of our partner Park Plaza Hotels Europe we anticipate this agreement will also considerably drive membership in the programme.” goldpoints plus membership is free of cost.

Members must have an email address as the programme is entirely web-based. There are three tiers to membership – Red, Silver and Gold – recognising the more frequent travelling members with additional benefits such as discounted weekend stays and bonus award points. Guests can enrol in the goldpoints plus programme at www.parkplaza.com and www.rzgp.com or directly at the hotel.

Notes to Editors About Park Plaza Hotels Europe Park Plaza Hotels Europe operates 27 hotels under the Park Plaza Hotels & Resorts and art’otel brands with more hotels under development and a high profile opening in September 2007 with the Park Plaza County Hall - London.

The company operates from regional offices in London, Amsterdam and Berlin.

The Rezidor Hotel Group is one of the fastest growing hospitality companies in the world and currently has 271 hotels, encompassing approximately 55,000 rooms in operation and under development in 47 countries.

In September 2002, Rezidor announced a unique deal with US-based Carlson Hotels Worldwide to expand selected Carlson brands in Europe, the Middle East and Africa (EMEA).

Rezidor now operates Radisson SAS Hotels & Resorts, Regent International Hotels, Park Inn and Country Inns & Suites along with the goldpoints plusTM loyalty program for frequent hotel guests.

Initially, Rezidor was a wholly owned subsidiary of the -based SAS Group. In June 2005, Rezidor completed the strategic agreement with US-based Carlson Hotels Worldwide, which resulted in an enhancement of their long-time franchise partnership into a shareholder agreement. Carlson Hotels Worldwide acquired a 25 percent shareholding in Rezidor from the SAS group in return for renegotiated commercial terms of the parties’ current master franchise agreements.

In November 2005, Rezidor signed a worldwide license agreement with the Italian fashion house Missoni, to develop and operate a lifestyle hotel brand of the same name: Hotel Missoni.

The Corporate Office of The Rezidor Hotel Group is based in Brussels. For more information on Rezidor and its different brands, visit www.Rezidor.com.

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For further information, please contact: Park Plaza Hotels Europe Julia Stone Tel: +44 20 7034 4815 Email: [email protected] The Rezidor Hotel Group Christiane Reiter Tel: +32 2 702 9331 Email: [email protected]