Message From Bob FTD Upcoming Events CEO and Chairman, FTD, Inc. Visit www.FTDi.COM for all FTD events and education programs.

Dear FTD Members, June 4-6, 2004 New Mexico State Florist Association Convention Everyday I talk with FTD Members and Best Western Inn & Suites · Farmington, NM Featured FTD Design Program: "Supporting Creativity with am seeing that many of you are experi- Alternative Mechanics" presented by encing your businesses getting stronger FTD Design Instructor Toomie Farris AIFD because of your choice to partner with For registration information, contact Melodie Petty at 800-333-6425. FTD. With 94 years behind us although Look for FTD Team Members Jeff Jackson and Steve Sproule. we are on the right track, our job is not done. June 4-6, 2004 Tennessee State Florists' Association Convention Knoxville Marriott · Knoxville, TN The past few years have built incredible momentum for Featured FTD Design Program: "Ultimate : FTD Members and the FTD Brand. With changes in the A Practical Approach" presented by industry such as new channels joining the marketplace and FTD Design Instructor Tina Stoecker AIFD. For registration information, competitors coming and going, we are working our hard- contact Jerry Hankins at 615-846-4185. est for you. The recent investment in the by Look for FTD Team Members Bob Mitchell and Terry Thiel. Leonard Green & Partners, L.P. demonstrates the strength of FTD as a company and the positive outlook our owners July 3-7, 2004 AIFD Symposium have in the investment they have made. Leonard Green New York Hilton · New York, NY is dedicated to helping FTD and its members grow, and Design Program featuring FTD Design Instructor we will do this through our continued efforts to exceed John Klingel AIFD, underwritten by FTD. For registration information, contact AIFD your expectations of FTD as a wire service AND business at 410-752-3318 or visit the AIFD website at www.aifd.org. partner. July 10-14, 2004 With stronger services and better products than ever OFA Short Course Columbus Convention Center · Columbus, OH before, our goals are simple: to use our healthy company Featured FTD Design Program: "Clearly Profitable" presented by to help you become more profitable, to grow your busi- FTD Design Instructor Kathy Mustard AIFD. ness and to keep you competitive. See for yourself. Call For registration information, contact OFA at 614-487-1117, or visit their website at www.ofa.org. you Field Business Consultant (FBC) today or join more Look for FTD Team Members Cindy Riffe, than 3,000 of your fellow FTD Members at the largest FTD Steve Huebner, Dawn Deran and Doug Parks. Member event of the year, the FTD Convention and Floral Extravaganza taking place July 26-28, 2004 in Las Vegas, July 16-18, 2004 Oklahoma State Florists' Association Convention NV. Take a look at FTD's Member Services like our Tulsa Convention Center · Tulsa, OK All Hours program, our florist web sites through Florists' Featured FTD Design Program: "Gifts of the Earth" presented by Online, our multi-million dollar advertising campaign - all FTD Design Instructor Toomie Farris AIFD. For registration information, contact the Oklahoma State Florists' built with your businesses in mind. FTD's latest technology Association at 888-482-4496. enhancements and new products have been developed Look for FTD Team Members Donna Spaulding, Terry Thiel with state-of-the-art tools to help you become most and Celeste McCarthy. efficient at managing your business and building your July 23-25, 2004 customer base . Look closely at the Marketplace services Arizona State Florists' Association Convention such as FTD Fresh Flowers, JAWS bouquets and value Hilton El Conquistador Resort & Country Club · Tucson, AZ priced products. Get codified for major holidays and see Featured FTD Design Program: "Creative Everyday Designs with an Asian Flair" presented by FTD Design Instructor John Klingel AIFD. orders from our national advertising campaigns driving For registration information, contact Claire Ortloff at 520-742-1409. business to your shops. It's a great time to be FTD. Look for FTD Team Members Jeff Jackson and Steve Sproule.

In this industry you have many choices. FTD is all about July 23-25, 2004 Texas State Florists' Association Convention choice. Thank you for choosing FTD. Renaissance Hotel · Austin, TX Featured FTD Design Program: "Everyday Designs with the Look of As always, I can be reached at [email protected]. Today" presented by FTD Design Instructor Kim Morrill AIFD. For registration information, contact the Texas State Florists' Association at 512-834-0361, or visit their website at www.tsfa.org. Look for FTD Team Members John Hurdt, Cheryl Costello, Joe Arbona, Jayla Love, Terry Thiel and Celeste McCarthy.

2 FTD Newsletter – May 2004 2 FTD Member Highlights

Congratulations to Warren's Florist FTD Members at The in Clearwater, FL for their recent Shop Registered were excited restoration of their shop. Pictured when Prime Minister Paul Martin here is Warren's Florist team Denise, came in their shop to purchase FTD Members Mickey, Mary Lou Jodi, Marcia Warren (owner), and flowers for his wife. The Flower Parrott (owner) and Annette from Jean. Shop Registered employee Ginette Batavia Floral Designs proudly dis- Henderson helped Mr. Martin select play their partnership with the FTD his own at the shop. Brand on their shirts and on their “We Deliver Worldwide Sign”.

Bob Hatcher, owner of Hatcher FTD Canadian FBC Jason Florist in North York, Ontario, Gleaves assisted FTD Member FTD Members David and Robin joins his daughters, "Bunny" Riley Heller of Flowers by David in Lang- Paul Pedersen of Pedersen's Florists and Caitlin, at their shop's horne, PA worked closely as a by presenting Katarina Ludvigsson, holiday celebration. Hatcher Florist central exhibitor at the Philadelphia head of the Commercial Floristry has been FTD for more than 80 Flower Show. Their unique display program at Olds College, with a won Best Achievement. years. scholarship. Judy’s

Ashland Flower Shop Central Point Florist & Gifts Grants Pass Florist & Gifts 1-800-664-1878 judysflowersandgifts.com

Order FTD’S “SOMEBUNNY SPECIAL” (Shown Above) this Easter and we will deliver a matching bunny and gift bag to a child in one of our 4 local hospitals free. Send smiles two for the price of one this Easter holiday!

Owners of FTD Member Judy's Idea For Your Shop! Central Point Florist and Gifts in Fremont Flowers and Gifts proudly displays the Oregon offered a moving promotion in all of their shop locations FTD logo in their shop in many ways with the purchase of the FTD Easter Bouquet. All customers who including their local time display, their FTD ordered the FTD special received a FREE plush bunny and gift Selections Guide, and FTD Brand signs through- bag to be delivered to a local hospital with a care card from the out the shop. customer. Great idea! FTD Newsletter – May 2004 3 FTD 2004 Floral Extravaganza

FTD Announces Exciting Additions to FTD 2004 Floral Extravaganza

The FTD Member event of the saries will be presented with Hoover Dam or through Las year is coming soon! Monday, plaques, and the prestigious FTD Vegas’ hot spots! Registration is Mercury Technology Users’ Semi- July 26th kicks off the exciting Member Awards will be pre- available online. nars will bring together Advan- FTD 2004 Floral Extravaganza, a sented. Hundreds of nominations tage and Mercury Users for two- three-day event filled with insight- are being considered for the six Education days of hands-on learning. On Added to a full schedule of quality ful education programs, FTD awards: The John A. Valentine Saturday July 24th and Sunday FTD Education programming by Member networking and the in- Award, the FTD Lifetime Achieve- July 25th, users will gain a solid FTD Design Instructors and indus- dustry’s largest trade fair, all at the ment Award, the FTD Marketing foundation in Marketing, Account- try partners, FTD announces that luxurious Venetian Resort and Award, the FTD New Member ing, Order Entry, Email Marketing, 2004 Interflora World Cup FTD- Casino in Las Vegas, NV. This year, Award, the FTD Industry Service and POS - plus much more! Also, sponsored participants Deborah the event takes place July 26-28, Award and the FTD Progressive NEW additions include Delivery De La Flor AIFD, Ivan Moreno and 2004 and boasts more than 2,500 Florist Award. Processing with Mapping, Deliv- Anne Leeson AIFD, C.A.F.A will attendees – the largest member ery Confirmation and GPS. Space As the headlining act this year, display their artwork at the Gala gathering of the year, and impres- is limited, but still available – call FTD is proud to bring Jay Leno to dinner event. sive additions such as the headlin- FTD Mercury Technology today to perform exclusively for FTD ing act… The Tonight Show’s Jay Members at the Gala dinner on Other creative design programs register. Leno! Tuesday, July 27th at the Venetian include FTD Design Instructors Toomie Farris AIFD and Tina Shopping Experiences Member Networking Resort and Casino. This evening The Trade Fair at the FTD 2004 with Leno's unique late-night Stoecker AIFD presenting a new The FTD 2004 Floral Extravaganza Floral Extravaganza will feature style, a combination of humor, talk look at merchandising, and Keith provides FTD Members with a more than 100,000 square feet and entertainment, will be unfor- AIFD and Kim Morrill AIFD once-a-year opportunity to net- of space filled with quality gettable! sharing their insight on new work among thousands of fellow trends and creating profit with vendors showcasing products FTD Members as well as be On Wednesday, FTD FOCUS, the them. and services bound to help your recognized. Find all event atten- progressive member networking business grow. Hundreds of dees listed on www.FTDi.COM to and education group, offers an Business seminars promise in- vendors such as Smithers-Oasis, find who you’ll meet or meet exciting business session and sight on staffing, search engine Pokon-Chrysal, Syndicate Sales, again at this exciting event. gathering at Las Vegas’s Ghost marketing, technology and in- Ty and Hickory Farms will offer Bar, the newest and hottest spot in creasing sales. One exciting FTD Member specials and oppor- FTD recognizes exceptional FTD town. This event will include program not to miss is FTD tunities for the most convenient Members among their peers at entertainment for the evening, as Design Instructor Jeff Corbin’s shopping. The show is only open the FTD Member Awards Lun- well as the opportunity to network business take on “The Cent to FTD Preferred Vendors, secur- cheon taking place in conjunction with innovative minds in the floral of Flowers” focusing on planning, ing all billing through the FTD with the event on Tuesday, July industry. purchasing and customer service Clearinghouse Statement, which 27, 2004 at the Venetian Resort techniques, as well as an interna- is an added convenience for FTD and Casino. Here FTD Members Also, there is still space available tional program by FTD Design Members. celebrating landmark anniver- for the FTD Member tours to the Instructor John Klingel AIFD. Don’t Miss the FTD 2004 Floral Extravaganza ♠ July 26-28, 2004 The Venetian Resort and Casino, Las Vegas, NV www.FTDi.COM or [email protected] ♥ 800-788-9000 ext. 6240

4 FTD Newsletter – May 2004 FTD 2004 Floral Extravaganza

on

FTDi.COM Is FTD Members’ Homepage for the FTD 2004 Floral Extravaganza

Every week there is updated news on FTDi.COM about FTD’s prod- FTDi.COM also allows FTD Members to register simply for any of ucts, services and exciting events. Lately, FTD Members have been the exciting events – all at the touch of your fingertips. Be sure to planning their trip to the most exciting FTD Member event of the check out the exciting additions such as the FTD FOCUS event, year through FTDi.COM. which is taking place on Wednesday, July 28, 2004.

Don’t miss the day-by-day schedule of events for the FTD 2004 Flo- What’s NEWS on FTDi.COM? Everything for FTD Members! ral Extravaganza including the FTD Education seminars and excit- ing member networking events scheduled each day. Be sure to plan your shopping ahead of time through the alphabetical listing of the quality vendors scheduled to exhibit at the FTD Trade Fair in the Attendee Venetian Resort and Casino. Listing! NEW! Visit www.FTDi.COM to search what shops in your area or across North and Central America are registered to attend the FTD 2004 Floral Extravaganza. FTD Members are welcome to perform a search by State, Territory or Country and plan networking opportu- nities before you get to the event!

Updated Updated Schedule Vendor List! of Events!

FTD Technology Education Invitation! Join fellow Mercury Users for the two-day enlightening seminar designed specifically to help you accomplish more with Mercury Technology. These meetings take place Saturday, July 24 and Sunday, July 25 at the luxurious Venetian Resort and Casino in Las Vegas, NV in con- junction with the FTD 2004 Floral Extravaganza (register separately).

Gain a solid foundation in Marketing, Administration, Order Entry, POS and Wire Reconciliation. This meeting will help you generate more profits and increase sales. Learn first-hand about NEW features including Delivery Processing with Mapping, Email Marketing, Delivery Confirmation and GPS.

Visit www.FTDi.COM or call Technology at 800-767-3222 to find out more.

FTD Newsletter – May 2004 5 FTD Member Education

FTD Education Drives Member Networking

Each week, FTD Members gather "A Celebration of Life: Today’s gram enlightened florists and and really work closely with the at local industry events around Sympathy Flowers" floral designers on the endless FTD Members to drive the best the U.S. and Canada to network FTD was proud to bring FTD possibilities in everyday work. education right into their local among fellow florists, attend Education to the South Dakota Creatively using FTD Marketplace market." education seminars and shop. Florists Association in Pierre, SD and fresh floral product, Klingel With the help of FTD Field Busi- with the creative design program unveiled innovative design ideas "Supersizing Sympathy Sales ness Consultants and the FTD "Celebration of Life: Sympathy that are sellable, every day, for all with Affordable Designs" Education team, creative design, Flowers" by FTD Design Instruc- occasions. FTD FBCs Bill Winckler At the Wisconsin and Upper Michigan Florists Association insightful business and progres- tor Keith White AIFD. White and Donna Spaulding attended Spring Conference, FTD Design sive technology programs bring and FTD received a thoughtful these shows in their territories, Instructor Jeff Corbin AIFD national and international educa- acknowledgement from Patrick helping on-site to introduce FTD presented on sympathy sales. tion to a local level. Gustaf, AAF, SDCF of Gustaf's Education in their markets, as This insightful presentation again Greenery. Gustaf wrote to FTD: well as help showcase FTD prod- The FTD Design Team is the brought together design and ucts and services. creative voice of FTD, traveling to "Thank you and thank you to FTD business techniques to help local shows and association for sponsoring your program for "FTD Education at local events is profitability and efficiency of conventions, showcasing strong the South Dakota Florists Associ- inspiring! The florists appreciate florists. FTD FBC Kate Bank programs designed specifically ation Annual Convention. Your the opportunity to learn new tech- proudly introduced Corbin's pro- to help FTD Members create presentation was right on the niques from our talented FTD gram and says that WUMFA was profitable and creative solutions mark. I was very impressed with team! At the United Wholesale welcoming and ready to learn. in their shops. Be sure to check your ability to weave educational Florist Show, the attendees really out FTD Education programs near "There was a great turnout for information and humor in with enjoyed John Klingel's program, you by visiting www.FTDi.COM Jeff's presentation on sympathy the beautiful, sellable designs. as well as getting together to (click on the Events and Educa- designs," said Bank. "At every You made a big impression. You network with other florists in the tion Calendar) or read the FTD Event I attend, I am proud to are so personable and you share state," said Spaulding. "We con- Upcoming Events section of the introduce FTD Education and your knowledge so generously. tinue to look forward to local and FTD Newsletter. bring quality design to a local national industry networking I am so appreciative to FTD for level." The largest FTD Education forum opportunities in order to grow consistently supporting the South of the year is provided at the FTD and strengthen the industry." Congratulations to FTD Member Dakota Florists Association. You 2004 Floral Extravaganza. This WUMFA Spring Design Contest represent FTD well, and pro- "The Virginia Allied Show is an year's event will take place July Winners: Joe Divine of Bel Aire grams like this further the value of excellent format for area florists 26-28, 2004 at the Venetian Resort Floral, Menomonee Falls, WI; their product to all the members to share ideas. I am proud that and Casino in Las Vegas, NV. The Pat Mulleady of Forth Floral, here in SD." FTD paves the path for florists Rhinelander, WI; Rhonda Husbye scheduled education programs to increase sales productively of Flinn's Flowers, Escanaba, WI; include design programs on Mer- FTD Field Business Consultant by providing valuable education Julie Kissinger of Haentze Floral, chandising and Trends, combina- (FBC) in South Dakota Marnie programs showcasing creativity Fond du Lac, WI; and Dee Otto of tion business/design programs Hedrick represented FTD and the for everyday operations," said DJ Custom, Wind Lake, WI. and much more. event by introducing FTD Design Winckler. Instructor Keith White for his Two FTD Design Instructors will FTD Education travels to many program. "Gifts of the Earth" cities throughout the year. travel to Melbourne Australia to At the Emerald Coast Florist Upcoming events featuring FTD compete in the prestigious 2004 "Keith White is an outstanding Association in Florida, FTD Education programs include the Interflora World Cup on behalf of designer, and he brought new Design Instructor Toomie Farris largest FTD event of the year - the FTD in the Fall. These two com- inspiration and new ideas to AIFD presented "Gifts of Earth", a petitors Deborah De La Flor AIFD South Dakota florists," said creative design program where FTD 2004 Floral Extravaganza - as and Ivan Moreno, as well as Anne Hedrick. Farris explored the depth of vege- well as the Allied Florists of Hous- Leeson AIFD, C.A.F.A., will display tative design. This program gath- ton Meeting and Design Show, "Creative, Everyday Designs" their works at a special program ered Florida florists from across Tennessee State Florists' Associa- FTD Education brought florists at the FTD 2004 Floral Extrava- the state to network and enjoy tion Convention, the AIFD Sym- together at the Virginia Allied ganza. quality education. posium in New York and the Ohio Spring Meeting as well as the OFA Short Course. Find registra- Following are highlights of recent United Wholesale Florists show in "This program was a great win in tion information on each of these FTD Education Programs taking Oklahoma through the FTD spon- Florida; the audience was very re- in the Upcoming Events section place at local industry events sored program "Creative, Every- sponsive," said Farris. "It's exciting of the FTD Newsletter or online at across North America including day Designs" presented by FTD to be a part of a team where we www.FTDi.COM (click on Events South Dakota, Florida, Michigan, Design Instructor John Klingel have the opportunity to personal- and Education Calendar). Ques- Virginia and Oklahoma. AAF, AIFD, PFCI. Klingel's pro- ize our programs to the audience tions? Email [email protected].

6 FTD Newsletter – May 2004 FTD Member Education

FTD Member Alvina Burggraff of FTD Design Instructor John Klingel Flowers by in Sturgis, SD AIFD poses with FTD FBC Donna showcases one of FTD Design Spaulding and Darrell Bigbee of Sympathy Designs from Keith White’s Instructor Keith White’s AIFD cre- United Wholesale Florists. presentation at the South Dakota ative sympathy design at the Convention. South Dakota Convention.

"FTD Design Instructor Jeff Corbin AIFD presents "Supersizing Sympathy Sales with Affordable Designs" at the Wisconsin and Upper Michigan Florists Associa- tion Spring Conference.

FTD Design Instructor Toomie Farris AIFD brings natural design to the Emerald Coast Florist Association with FTD Design Instructor John Klingel AIFD prepares for “Gifts of The Earth”. his presentation at the Virginia Allied Spring meeting.

Find FTD Education in your area online at www.FTDi.COM (click on the Events and Education Calendar) or in the Upcoming Events section of the FTD Newsletter.

FTD Newsletter – May 2004 7 ® ™

Premier POS Solution Automate The premier business - building shop management system Your for maximum productivity. Business Mercury Advantage has all the commanding features you need including POS and Internet connectivity, to operate an efficient, With FTD profitable business - at an extremely affordable price. Mercury Advantage

• Maintain or reduce labor costs

• Improve designer efficiency As an FTD Mercury Advantage user, I would like to let • Reduce costs of doing business “ you know how happy we are with our system and our technical support. The Mercury Advantage system • Achieve maximum profit from every customer relationship has truly enhanced our ability to function at a more (while adding new ones) productive level. I appreciate the ability that this system affords us in tracking our sales trends and inventory. • Reduce customer service Susan M. Moshos, Owner ” costs by having up-to-the- Arleen’s Flowers & Gifts minute customer order Bellefontaine, Ohio information ** Home of the Midwest Designer of the Year **

When I first installed the FTD Mercury Advantage system “ I never thought it would be better than our paper method. Now the system has increased our productivity and sales, and I don't know what I would do without it. Dorothy “Dodi” Ann Wolke, Owner ” Ball of Oxford Flowers & Gifts Oxford, Ohio

To learn more about FTD’s Mercury Advantage, the premier POS Solution, call 800-767-3222 or e-mail FTD Technology at [email protected]. It Doesn’t Get Any Better Than This! Simplify your entire business, drastically reduce operating costs and maximize productivity with these six integrated premier modules. Mercury System Interface Suite Financials Both wire service and web order interfaces You’ll save time by automating your shops financial automatically route orders received to your Mercury flow and save money by generating your own unique Advantage system. financial reports. Productivity Marketing Advantage keeps track of costs of goods and labor. Mercury Advantage arms you with one of the most Reports are readily available: average sale, driver vital tools in marketing; precise and accessible analysis, designer costs and more! customer database information.

Delivery Order Management The system enables you to route orders, use bar This shop management system speeds service, codes and priority codes for delivery specifications, significantly reduces labor costs and simplifies analyze delivery or non-deliveries - and that’s just accounts receivable functions. the beginning.

Mercury Advantage can: • Automate Your Transactions • Simplify Accounting and Sales Analysis • Streamline and Grow Your Business • Build Better Customer Profiles • Increase Employee Efficiency • Customize Marketing Programs • Improve Productivity

For a FREE customized quote on a Mercury Advantage system or to arrange a demo, call 800-767-3222 or e-mail FTD Mercury Technology at [email protected].

Save Time • Save Money • Boost Sales FTD Mercury Technology The Right Business Solution For You!

FTD, Inc.• 3113 Woodcreek Drive • Downers Grove, IL 60515 • 630.719.7800 • www.ftdi.com FTD Member Services

Efficiency Reminder To Report FTD Orders Filled! For expediency and efficiency in any activity received after these BY MAIL Send and Receive options are processing your Report of Orders deadlines will be processed and If you are not a Mercury User, mail available for efficiency and au- Filled, we need to remind you reflected on the June statement. in your Report of Orders WEEKLY tomation through Mercury Tech- of the following guidelines and nology. Call 800-737-3222 today The deadline for reporting orders to the following address: DP Cen- procedures: to find out more. and adjustments is 60 days from ter, Florists Transworld Delivery, DEADLINES the delivery date. Any order that PO Box 7053, Downers Grove, IL TIPS The Clearinghouse Statement cut- could not be processed will be 60515-7053 • Remember to make sure your off is the last business day of the included on the Combined Report View additional instructions in the ROFs have accurate sending month. The cut-off for receiving under "Confirmation of Orders manual under Mercury Messages. members and are legible. • Avoid Duplication! Do not mail RECs is 11:00p.m. (CST) on the Filled (Incoming)", at the end Direct questions to Mercury and fax the same orders to last day of the month and for along with an explanation. Support at 800-669-1000. ROFs it is 3:00p.m. (CST) on the avoid duplication. last business day of the month. HOW TO REPORT ORDERS BY If you need to order Envelopes, • Faxing is for emergency use Due to the Memorial Day Holiday, MERCURY Report of Orders Filled forms, or only. We can not guarantee the cut-off for the ROFs will be Fri- Send your phone orders as an Adjustment Forms call Member faxes will get on the current day, May 28th. This means that 'REC' message. Services at 800-788-9000. statement.

Put FTD to Work for You!

Have you met the FTD Employee? trained to get started right on about how the FTD Employee can If not, contact your local FTD busi- day one. save you time and money, while ness consultant (FBC) and have increasing your revenues and Remember, the FTD Employee them introduce you. We know profits. works 365 days a year so your your largest cost and biggest new employee will never be sick headache is labor, so we have de- or take a vacation. Plus, this veloped the perfect solution for Hire the FTD Employee to: employee will start on day one you with the FTD Employee. • Answer your phones 24 fully trained and not require any hours a day For only about $10 a day, you can additional costs for health bene- • Create and manage your own hire the FTD Employee. This fits. And compared to rising custom Web site employee works non-stop, seven hourly wage costs, the FTD days a week, 24 hours a day and • Process credit cards and Employee works for only $10 a secure low rates even holidays by working 365 day or less! days a year. The FTD Employee is • Cut operational time and build ready to assist you in growing Contact your local FTD business sales through technology your business by being fully consultant (FBC) to learn more

10 FTD Newsletter – May 2004 FaxFTD Back Form the EASY FAX BACK form Value Priced Rose Bouquet 40 CM DOZEN ROSE BOUQUET COLOMBIAN ITEM # 60DZRO40BD 12 ROSES 40cm Packed 20 bqt per ctn. 1 FILLER STEM 50% Red / 50% Colors 1 GREEN STEM

NEED 7 DAYS ADVANCED ORDERING BEFORE SHIP DATE *Prices are post Mother's Day Pricing Delivery Date:______FOB Miami $70.00 ctn. ($3.50 bqt.) Delivered Fedex $99.00 ctn. ($ 4.95 bqt.) Fax order to (630) 515-4179 or Call 1-800-767-4000 to reach FTD Marketplace . Shop Name:______Member Code:______Contact:______

Value Priced Flower Orders Experiencing Fast Growth

Generate incremental orders for incredible deals on fresh flowers message to 90-8400AA or by call- your shop by codifying for the to fulfill these orders in a prof- ing the FTD.COM Florist Hotline at Value Priced Flower program. itable manner. 1-800-554-0993. Aggressive competitors are by- To codify for these programs passing the florist with lower contact FTD Directory Services If you would like to find priced flowers shipped directly at 1-800-788-9000 or send a GEN out more about receiv- from the grower. FTD offers you message to 90-0258AA. ing FTD.COM orders, a solution to compete and win simply call our Florist in this environment with Value To get pricing from FTD Fresh Hotline at 800-554-0993 Priced Roses, Single Flower Flowers contact FTD Marketplace or send a GEN message Bouquets and Bouquets. at 1-800-767-4000. to our Customer Service Additionally, in order to help FTD If you have any questions or Department, using Merc. Members fill Value Program comments, please feel free to code 90-8400AA. orders, FTD Fresh Flowers offers send them to FTD.COM by GEN

FTD Marketplace FTD Launches Into Product Lines

FTD is pleased to launch the products meet or exceed those Soils and Amendments Program, available today. Products include a new endeavor in gardening Planters Bark, Spanish , products. This new offering in- Green Moss, Sphagnum Moss, cludes a variety of moss as well Perlite, Vermiculite, All Purpose as all-purpose, tropical and Soil, Tropical Soil, Cactus Soil cactus soil. Competitively priced and African Violet Soil. Call FTD with nationally-known brands, Marketplace at 1-800-767-4000 the features and benefits of these for more details and pricing.

✁ FTD Newsletter – May 2004 11 11