COMMUNICATION for the FOREIGN FOOTBALL PLAYERS' CULTURAL ADJUSTMENT in THAILAND LEAGUE FOOTBALL CLUB Akkarong Punpong a Disser
COMMUNICATION FOR THE FOREIGN FOOTBALL PLAYERS’ CULTURAL ADJUSTMENT IN THAILAND LEAGUE FOOTBALL CLUB Akkarong Punpong A Dissertation Submitted in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy (Communication Arts and Innovation) The Graduate School of Communication Arts and Management Innovation National Institute of Development Administration 2019 COMMUNICATION FOR THE FOREIGN FOOTBALL PLAYERS’ CULTURAL ADJUSTMENT IN THAILAND LEAGUE FOOTBALL CLUB Akkarong Punpong The Graduate School of Communication Arts and Management Innovation Major Advisor (Assistant Professor Warat Karuchit, Ph.D.) The Examining Committee Approved This Dissertation Submitted in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy (Communication Arts and Innovation). Committee Chairperson (Professor Patchanee Cheyjunya) Committee (Assistant Professor Warat Karuchit, Ph.D.) Committee (Chanvit Phalajivin, Ph.D.) Dean (Professor Yubol Benjarongkij, Ph.D.) ______/______/______ iii ABSTRACT ABSTRACT Title of Dissertation COMMUNICATION FOR THE FOREIGN FOOTBALL PLAYERS’ CULTURAL ADJUSTMENT IN THAILAND LEAGUE FOOTBALL CLUB Author Akkarong Punpong Degree Doctor of Philosophy (Communication Arts and Innovation) Year 2019 The research has the four objectives as follows: 1. To examine and develop a causal model of factors influencing of Demographic characteristics, Communication skills, Attitude toward Thai people, Interpersonal communication and Media usage behavior to be affected the foreign football players' adjustment in Thailand league football clubs. 2. The analysis of the direct effect, indirect effect and total effect, is focused on testing the Demographic characteristics, Communication skills, Attitude toward Thai people, Interpersonal communication and Media usage behavior that affect the foreign football players' adjustment in Thai football league clubs. 3. To study factors that affect to the foreign football players' cultural adjustment in Thai football league clubs.
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