NATIONAL FLOOD INSURANCE PROGRAM Bureau and Statistical Agent W-01050 3020-01

MEMORANDUM TO: Write Your Own (WYO) Principal Coordinators and NFIP Servicing Agent

FROM: WYO Clearinghouse

DATE: July 18, 2001

SUBJECT: Cover America II Update

Attached is the July 2001 Cover America II Update. Please take special notice of the section explaining that the NFIP Co-op-Advertising Program has reached its budget limit, due to the high level of participation by agents and companies this year.

Please distribute this information within your organization as appropriate. If you have any questions, contact your Program Coordinator.

Enclosure

cc: Vendors, IBHS, WYO Standards, FIPNC, WYO Marketing Committee, Government Technical Monitor SuggestedARCHIVED Routing: Marketing, Underwriting APRIL 2018

7700 HUBBLE DRIVE • LANHAM, MD 20706 • (301) 731-5300 COMPUTER SCIENCES CORPORATION, under contract to the FEDERAL EMERGENCY MANAGEMENT AGENCY, is the Bureau and Statistical Agent for the National Flood Insurance Program THE COVERAMERICA IIUPDATE

NFIP Advertising and JULY 2001 Media Schedule

The following is a list of all PUBLIC RELATIONS UPDATE ideas and ask questions about the National the publications on the Flood Insurance Program. NFIP print advertising In particular, Bozell Advertising, along schedule for July, August, June 1, 2001, marked the official start with KRC Research and Westhill and September 2001: of Hurricane Season. Tropical Storm Marketing Sciences, presented intriguing JULY Allison first struck the Gulf Coast on June Consumer research on the characteristics and motiva- American Heritage 6 and dumped up to 40 inches of rain in Country Home tions of potential flood insurance policy- parts of Texas and Louisiana. Before Midwest Living holders. For those who could not attend Old House Journal heading out to sea, Allison caused severe This Old House the conference or who missed the presen- Weatherwise flooding in eight other states, including tation, you can get a free copy of the pre- Agent Magazines inland areas. About $650 million in flood American Agent & Broker sentation on how to target consumers by Best's Review Prop. & Cas./Life insurance claims payments will help poli- Health Ed. contacting Susan Belle at 212-727-5460. National Underwriter cyholders recover from this event. Risk & Insurance (Agent/Brokers only) In preparation for this year’s Hurricane Season, Howard Leikin, Deputy AUGUST NFIP CO-OP ADVERTISING Consumer Magazines Administrator, conducted remote TV and Money PROGRAM Smart Money radio interviews with various stations across the U.S. Since they hit the airwaves Agent Magazines Due to overwhelming response and American Agent & Broker on May 31, the Hurricane Satellite and Business Insurance Radio Media Tours have generated nearly member participation, the NFIP Co-op Independent Agent Advertising Program is currently full. National Underwriter 650 television and radio broadcasts. Therefore, we are not accepting applica- Lender Magazines Combined, these broadcasts reached more Bank Director tions for co-op program reimbursements at U.S. Banker than 21 million viewers and listeners. this time. However, you can still create SEPTEMBER A new PR release is scheduled for Consumer Magazines national distribution in early July. It will compelling flood insurance ads on your BH&G Home Product Guide own using all of the free customizable Conde Nast Traveler ARCHIVEDdescribe the impact of Tropical Storm APRIL 2018 Country Gardens marketing materials available at Country Home Allison and show that floods can happen Family Handyman http://www.fema.gov/nfip/coverii.htm#4. Homestyle nearly anywhere, underscoring the need Midwest Living Or send for hard copies by calling a co-op Old House Journal for flood insurance. A mat story empha- sizing the connection between hurricanes advertising manager at 1-800-564-8236. Agent Magazines Stay tuned for updates on future member- American Agent & Broker and flash flooding is also coming soon in Best's Review Prop. & Cas./Life ship opportunities! Health Ed. August. Business Insurance All ads that already have been CPCU (Chartered Prop. Cas. Undwrtr) Journal accepted/approved for this year’s program Independent Agent National Underwriter NATIONAL FLOOD CONFERENCE will still be reimbursed up to 50 percent. Risk & Insurance (Agent/Brokers Be sure to send all tear sheets and reim- only) FOLLOW-UP bursement materials as soon as possible to: Lender Magazines ABA Banking Journal National Flood Insurance Program, c/o Banking Strategies This year’s National Flood Conference Bozell Worldwide, Properties Group; 40 in Minneapolis covered a myriad of topics TELEVISION ADVERTISING West 23rd Street; New York, NY 10010. The NFIP did not schedule televi- from flood prevention to loss protection. sion advertising for the month of July. We will keep you posted on It also provided a forum where policyhold- stations and flight times as they ers, agents, and lenders could exchange are updated.