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1954 Alumni Dial Columbia College Chicago

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Recommended Citation Alumni Dial (1954), Alumni Magazine, College Archives & Special Collections, Columbia College Chicago. http://digitalcommons.colum.edu/alumnae_news/1

This Article is brought to you for free and open access by the Alumni at Digital Commons @ Columbia College Chicago. It has been accepted for inclusion in Alumni Newsletters by an authorized administrator of Digital Commons @ Columbia College Chicago. 195'1 Women Will Benefit columbia college From Staff Shortage~ Survey Forecasts

The uphill battle waged by women to obtain creative jobs in industry may be­ come a thing of the past, thanks to the DIAL coming pressure on television stations to staff themselves rapidly in a growing Chicago, Illinois situation of shortage. In Columbia College's survey on em­ ployment (see lead story), industry lead­ ers predicted overwhelmingly-about 7% to 1-that the growth of television will result in increased employment of women. College Surveys 200 Top Men This increased employment will repre­ sent a sharp switch from the experience of related fields, radio and motion pic­ In TV; See 46.,000 New Jobs tures, where women's talents for behind­ t he-scenes work have been largely by­ passed. Industry of 89~000 Jobs • Commercial or Not~ Forecast Ill Near Future In the next five years, the number of jobs on television stations will Education TV Is In more than double. Some 46,000 new jobs will open up. Currently raging in t he industry is an That picture of an impending shortage of trained staff members is argument over whether more educational drawn up by the top brass in the industry. Nearly 200 top TV executives TV stations should be opened or whether were surveyed by the Radio-Television Department of Columbia College. the commercial stations can do a better job of education during their unsponsored Consensus of the industry leaders was hours. that t here will be 913 stations on the air In any case, acceptance of TV as a 'Time'~ Trade Press~ in 1960, compared with 379 today. Pro­ growing educational medium is becoming jected from this figure is an industry em­ standard thinking in the industry. This ployment of 89,000, as against 43,000 to­ perhaps accounts for the popularity of Trih Feature Survey day. The projected employment figure the "Television in Education" course. The takes into account the probability of class develops original educational fea­ The survey on television employment smaller station staffs as a r esult of in­ tures for TV, considers classroom teach­ just conducted by Columbia College really creased efficiency. ing via TV, adult education problems, and caused a stir in the industry-not only because of its eyebrow-lifting results but The looming shortage is an unfamiliar the presentation of historical, scientific state of affairs to the industry. "Glam­ and public affairs material on television. because of the broad representation of top level execs in the polling. our" occupations are accustomed to hav­ Results of the survey were featured in ing more young people wanting "in" than Time Magazine, Broadcasting- Telecast­ t hey have jobs to offer. On the other hand, ing, the financial page of the Chicago there seems to be a job bonanza develop­ Alumni Join Staffs Tribune and radio-TV columns across the ing for creative young people who can country. meet the special requirements of aptitude and acquire t he training necessary to the In Chicago Area Of course, space on these pages allows exciting business of telecasting. only for a sketchy view of the results. A substantial number of College alumni College a lumni interested in studying the Participants in the Columbia College have joi11ed Chicago area stations and results of the survey mo1·e carefully may survey included top executives of 154 TV agency staffs. Some of these people are: write to the Coll ege for a report on the stations, 14 network officials, TV directors of ten leading advertising agencies, and Don Mann- Manager, WOKY-TV, Milwaukee actual voting by numbers and percentages as well as a statistical analysis and some four especially qualified people in the Peter Childs- Sales Service Manager, CBS-TV conclusions. (Contimted on Page 4) Don Carroll-Promotion Dept., WGN Arthur Timmerman- TV Production, McCann Erickson Agency Jim Ballas-Sports Statistician, WGN-TV Wilbur Darch- TV T ime Sales, Columbia Sets Standard for Industry WSBT, South Bend, Indiana AI Fixler- Rad io-TV Director, Rob Roy Agcy. In t he face of a pressing shortage of Norman AlexandToff, P1·esident of Colum­ Ted Liss- Ted Llss Show, WBBM-TV trained professionals in television (see b-ia College, cited six majo1· n qui1·em ents AI an Sweet ow- Prod ucer-Di r·ector. lead story), the career seeker may find a college must meet f01· p1·actical TV Claude Kirchner Show, ABC-TV, Chicago that too few colleges are properly equip­ tr·aining if it is to fulfill its 1·esponsibility ped for TV training on a practical level. Richard Gosswi l l er~Producer-Director , to the industry cmd the student. Columbia WNAM-TV, Neen ah, Wisconsin In the recent Columbia College survey College, he said, adheres diligently to this Wi lli am Harder- Film Director, K ling Studios of industry executives, they voted "No" set of standar·ds, accounting for· the high Claire Kisspaugh-WEFM, Chicago by more than 2 to 1 to the question : acceptance by the indust?·y of Columbia Gregory Trump- WNMP, Evanston " Do you believe that there are sufficient alumni. The six points a1·e: colleges and schools today specifically Ma tt Teolis- WFJL. Chicago equipped for practical TV training to 1. A fully equipped TV studio parallel­ Robert Schwab- Floor Manager, ing that of the average American station. WBKB-TV, Chicago meet future demands for trained per­ sonnel?" It should be available exclusively for Mike Rapchack- Chie f Announcer, WAAF, Chicago In evaltwting the su1·vey 1·esults, Mr-. (Continued on Page 3) program staff. The team will have full­ 'Workshop Days' fl edged progr am and stor y conferences BULLETIN BOARD a nd then set to work. They will have four Feature Full weeks to p!an, write, rehearse a nd finally televise a fu ll two hours of continuous • programming . Timing, station br eaks, Student Shows commer cials, program variety a ll are SCHOOL CALENDAR standard requi rements, hel ping to cr eate F r iday once again is workshop day in t he realistic "pressure" atmosphe re t hat 1954-55 Lhe TV department of Columbia College. students will later face in profe. s ional At r·egistration, students will be regis­ studio production. ter ed for one of t hree works hop teams. The f ull t wo-hour production package Fall Quartet· Each team includes writers, actors, art wi ll be vi ewed on moni t -, rs t hroughout t he Begins Septemher 27, 1954 director, director , producer - an entire schoo l. Winter Quat·ter MEET NEW FACULTY MEMBERS Begins January 3, 1955 Spring Quat·te t· Alumni vis iting t he College w· iil fi nd wa: ins t ructor in fi lm a t the Institute of Begins Mat·ch 28, 1955 some new faces among the faculty. So Design. her e's you r chance lo meet: CHAL:vJERS MARQUIS (Televi!"ion ). Mr. ROBERT J. EDMUNDS (Film-Radio). An Marquis is a producer-di rector a t WBBM­ • TV, Chicago a nrl f01· me l'l ~r w?c: TV d i­ & l l olllliu;, v.f Lhe Unive; I" ,ity of TorunLo, he is a film producer and di r ector . Mr. Ed­ rector at W GN-TV, program director at Alumni, where art thou? The Coll ege WPGD, Champaig n, Ill., a nd film direct­ mu nds formerly was chief producer of is always anxious to hear from a lumni or at Madison Film Studio, Chicago. who w in promotions or ch a nge sta t ions Kodachrome productions, N a tion a! Film or agencies in the Radio-TV fi eld. Would Board of Canada. He w2 · ~e n io r news a n­ J OHN O'DELL (Televis ion-Radio). Mr. you drop us a card to let u s know wher e nouncer for t he Canadia n Broadcasting O'Dell is a well-known TV film actor a nd you are? If you are in touch w ith othe r Co. ; director and writer, Co ronet instruc­ announcer. H e is fo rmer prog r a m director Columbia Coll ege alumni, would you let us tiona l film s ; director a nd ed itor , J ohn Ott at W CFL, Chicago; program director, know w her e they a r e? Productions; a nd director and editor, WHFC, C hi c a go; staff announ ce r, Chicago Film Laboratories. W ENR, Chicago ; a nd writer a nd pro­ ducer, WG N-T V, Chica go. H e attended • ROBERT J. LONG INI (Film). One of t he Chicago Christian College. top name in the Chicago fil m field, Mr. J AMES R. TAYLOR (Televis ion). Mr. Alumn i on or nea r the W est Coast are Longi n i is d irector of studio operations, Taylor is TV producer at Ruthrauff a nd invited to drop in at t he California branch E n cyc I o p e el i a Briltanica Films, Inc. R yan adver t ising agency and former TV of Columbia Coll ege. The staff ther e wi ll Formerly, he was a motion pictur e di­ director, WBKB-TV, Chicago. H e is the be happy for t he opport unity of t alking rector at K ling Studios. A g r aduate of director of t he Michiana Shores Summer shop wit h you. Address is 2328 W. Sevent h the U niver s ity of Chicago, M r. Lon?:: ni Thea t el'. Str eet, Los Angeles.

rbt COLiJMBIA pl).YERS ~ Columbia Sets Standard For TV Industry

(Continued fron" Poge 7) training for a substantial portion of the time. 2. Its facul ty should be made up of specialists whose main work engages them in commercial telecast ing. 3. The faculty s hould have a "small station outlook." It s hould prepare the student to be familiar with a s many essen­ tial station j obs as possibl e. 4. The school s hould develop t he stu­ dent's dollars-and-cents unde rs tanding of TV, both from a standpoin t of sales and operation economy. 5. The school zhould offer and rcqu i!·c th e taking of libe ral arts cou rses to for­ tify the student's social r espons ibility a s a teleca te r. 6. The school should draw systematic­ a ll y and r egularly on the experi ence of the industry. One of the ways mig ht be through r egular contact with its alumni. New Format for 'Applied President Alexandroff criticized the frequent n eglect of practical television training in t he American education scene, declaring t hat educator s must shoulder Arts in Television., Is Set some of the respons ibility fo r the effects of such a powe rful medium of mass com­ munication. Last Spr ing, ol umbia all ege pioneer­ advertis ing agencie ·, into whose fi eld t he "Our coll eges and univers ities," Presi­ ed in fill ing a g rowing need to furnish TV s peci a lt ies of telev is ion loom larger every dent Alexandroff stated, "devote substan­ orientation to professional artists. It day a s a necessary working tool. tial portions of t heir curriculum to s uch launched a g roup of courses under the "Applied Arts" c la ~ses in t he new in­ a cademic fi elds a s arch aeology, English literature and medieval histor y a s well as heading, '·The Applied Arts in Televi­ tegrated program will cons ider li ghting, s uch applied fields a s accounting, law and s ion." The program was designed main:y scene design, television g raphic arts, s pe­ the variou · busine:s specialties. In these for the t ra ined and experienced a rtist cial e ffec t~ and make-up and costuming. latter a reas, ed ucation is neccs"arily co n­ who fou nd more a nd more t hat hi s fie ld I n addition, t he Film Art for T elevi, ion ducted in the most practical manner , ex­ was cro>'sing· paths with that of televi~ i o n course will be otre1·ecl sepa rately. pressed in realistic bus iness t erms, a nd A distinguis hed g rou p of authoritic.:; in r e fl ects the economic and social demands and t hat to a ccommodate t his new situa­ of society. H owever, her e, now, is the tion he had to add important new tech­ the a rt facets of televi,; ion have been as­ present day r eality of television, an in­ niques to his ski ll s. sembled to co nduct the program. Il in­ du ~try p!·ofOt.! !"!d! y :=tffecting- '·' i r t u a 11 y c-llldPs TontP J.'H-;sn~wh t , «tH [>·(' mAn<'!p·p •· So s uccessful was tlw introductory every avenue of Ame rican li fe, a nd likely of the Ch icago Opera Co. and former pro­ quarter, that t he "Appli ed Arts" courses in the future to have an even greate r in­ duction s uper visor, WE; NR-TV; Gi lbert flu ence. Certainly, t raining fo r profes­ have now been welded in to a fully inte­ Lee, a r t director, \\' ilding Picture Pro­ s ional respons ibi lity in s uch a s ig nificant g rated prog-ram for the fall. One program industry s hould also be a prime concern ductions, I nc. ; Robert Manami, g- ra phic of study will cover all the fields previously of h igher education. Our co ll eges and uni­ arts directo r, \V NBQ-TV; Curti,;s Na­ handled in sepa rate courses, except for ve1·s i tics ought to provide the most pr ac­ tions, art director, \\';\IBQ-TV; Ken the :tudy of film a rt. tical cu nicul u m cons istent with the real i­ Ponte, a rt director, W BBM-TV; and I!. t ies of the television industry, which is a lmost exc lu s iv e l y a commercial cn­ D uring the openi ng quar ter, enroll ment W. Risser, di rector of staging services, clea vor." included several art directors of leading WNBQ-TV.

GRADS OF ADVERTISING AND WRITING COURSES CHECI( IN

Recent word has been received con­ manager, Devon Ridg-e Motors ; E st he r S udol is in advertis ing for All-Slate In­ cerning some f o r m e r s tudent s whose Goldblatt is a ssistant editor at C'h icag·o s urance C'o. (S ea r s- r~oebuck); Robert major in terest was in the fi eld of wr iting· Retail Drug Association ; Joseph C. Greg-­ Tig-e rman is advertising manag·e r, :\layer ory is editor of all publications at Ameri­ and adve1·tis ing-. Manufac:luring- Co., Ch icago; William !';. Charles Brisendene is advertis ing man­ can Seed Trade Association. ager of Genera l Me rcha nd is ing· Co. , Mil­ Robe rt E. lloch is in the advertising Fife, a ssis tant s upe rvisor of fi eld adver­ waukee; Roy Bart holomae, adver tis ing department, Kankakee Daily Journa l ; t i,; ing, Montgomery W a rd and Co.; J. P. department, National B iscuit Co., Chi ca­ George D. Munyer is a writer for t he McCormic k is a s ports write r for the go; E. R. Bartholomae is advert ising- Chicag·o Trans it Authority; Rober t R. Chicago Ame1·ican. particular specialty in production. TV SURVEY COURSE The course was developed at the request New Course in Film A broad survey of television production and with the encouragement of leading is t he object of a new class which will advertising agencies engaged in pla nning Production Launched meet one night weekly for 12 weeks. The of television schedules for t heir cl ients. class offering credit towards a degree, is While in most ca ses, the s tation performs To meet the growing prominence of designed for professionals who r equire a the actual studio tasks, t hese agencies fi lm in co mmercial TV as well a s t he ex­ must over see product ion a nd a knowledge working knowledge of the important as­ pansion of t he commercia l fi lm field itself, pects of television production and who of the problems has become increasingly a program of courses in fil m production may not need to consider intensively any necessary for their key personnel. a nd direction has j ust been la unched. T he program is designed to provide a general ------working background in the field. The cour ses will deal with determina­ NATION' S STATIONS COOPERATE IN tion of budget and production schedule, planning of studio a nd location shooting, LOCATING COLUMBIA COLLEGE ALUMNI a n d film editing and processing. They will cover the special considerations necessary Thanks, alumni! HICK EY, D on- WNIL-FM in pr oducing documentar y, educational, Aurora. Illinoi s-New s Director A few weeks ago many of you in far­ commercial and dramatic fi lm f eatures. WOOD WARD , George (Mr . Cooi)- WJAN flung corners of t he broadcasting-tele­ Spartanbur g, S. C.- Disc Jockey In connection with the film program­ ca sting industry got a missive from the V ACCA, J ohn- KOSA ming aspect of TV, study will cover the College. Batches of postcards were sent to Odessa. Texas- Program Manager· selection, prog ramming, edit ing a nd buy­ every station personnel director in the K E L LAR, Art ( Art I abich ella)- WPIK ing of fi lm and the operation of the fi lm countTy. He was asked to distribute these Alexandria. Virginia-St a tion Mana ger ~._.....,...... ,._ \....:~ ...,.. ._ " .,r ,.....,"" ; ,.., ....,.rJ l ...... ~ ...... c:- c::!t-~~o .. ~c 1ibrary. c::.llliV.t.ll; .l'.l .;) _tJJ.. V ..I.. ..._...;J .1 V 6 .1 '-"'"' .:Jv-•.o. .._.. .._ o,) o ...._...... ,...... _ _..._ ._, LYBECK, D ean L.- WDLB then were asked to return the cards if Mar, h field. Wis onsln-. nn c unce ~ Students may elect to enroll in the film they attended the college, indicating their YOUNG, L esl ie ( Miss)- WCUE production program for six quarters of present locations and tit les. Akr on , Oh io- Continu ity Directo r study. Because broadcasting is such a fast­ GARON, Joseph George-WFBM-TV moving industry- and in it are such fast­ ( J . G . Garon) moving people-this u nusual method was I ndian ap o l is. Ind.- Floor Supen·i sor t he only effective way to round up the TERRY, J ohn R .- WVKO whereabouts of College alumni into a Columbus. Ohi o- Poli tical Commen tat or workable file. RO BERTS, J erry- WBRN College Surveys Top (Gerald W ujkowski) Success of the project can be attributed Big Rapids. Mich .- Staff Ann oun cer to your cooperation a nd t he willing help BARTH, Betty-WOI-TV 200 TV Men; See of station per sonnel directors. A m es. Iowa- TV Producer -Director At press time, cards were coming back B YRON. Bob (Bob Al lee)- KLBS thick and fast. Here are some of the first H ouston. Texas- T op Disc Jockey and 46,000 New Jobs returns-or at least as many as we have Sports Announcer room for: D EIN I NGER, Pa uline-KMAN (Continued j?·om Page 1) Manhattan. Kan sa s ALLER T ON, L ee W a rd- WLBC-WLBC-TV Muncie. Ind.- Program D i r ector Radio & T V VENTRELLA, T ony- WEDC fi elds of government service and educa­ ( A nthony Ventrel la) tion. Nl E DER, Bob (Bob Niezgod ski)- WJVA Chicag o, Illinois- A nnouncer South Bend , Ind.- Salesm an-A nnou ncer M AC K , Bill (William Mogilner)- WED C The present 379 stations each employ 45 McMUL LEN, Dick- WKRG Chicago, I l l i nois- Program Director people, according to the generally ac­ M obi le, Ala.- Program and Spor t s Director S UTTER, J. Richard- WRMN cepted industry average. Thus, approxi­ UNGER, Dick- WWPF (Jose ph M . Sutter) mately 17,000 are on station payrolls. The E l g in. Illinoi s- Pa r t ner & General Manager Palatk a. F la.- Sports Di r ector four networks, to service these stations, McKINLEY, L arry- WMRY PERRY, Sid- W CIA Champaign . Illin oi s- Staff employ about 4,500 people in addition. (Alvin Rich ard M cKinley) But t hese 21,500 people are only about ;-.J ew Orleans, L a.- Prog ram Director LINDBLOOM, Nancy- W COC-TV half of t he "big picture" in television. At COOK, Allan C.- WKZO-WKZO-TV M eridian, Miss.- Asst. Producer-Direc tor K alam a zoo, Mich .-Announcer TOURRE, Betty- WBRO-TV least an equal number of people, although Ft. Lauderda le. Fla .- 1\ nnouncer MACK. Jimmv- W OOD- WOO D -T V not on sta tion st aff s, a r e direct ly engaged ( Jim M oDowell)-Gr and Rapids. Mich . McBRIDE, Thelda- W CNC tn TV operatiOn. This would include per- Staff Announcer and S inger E l izabeth City. N . C.- Continuity Writer onnel in film studios, advertising a gen­ H ARDY, J ohn- W B OK MONTAL, Monica- WMUS cies, prog ram producing ser vices, art New Orlean s, La.- Ch ie( Announcer Musk egon . M i ch .- D ir ., Women's Prog r ams studios a nd the la r ge area of free-lance CURZON, Charles- WLBC-T V LeB ROCK, Yvonne-WHEY A ppleton. Wis.-continuity Editor talen t, s uch as actor s, actresses and an­ Muncie. I ndian a nouncers. WEISS, Edward- W OI-TV JEFFERY, Sylvia B .- WKAN- WKIL K an kak ee. Illinoi s-co ntinuity Ames, Iowa- Producer and Director The survey showed a slight indication KI S HPAUGH , Olive- V/EFM toward a smaller average employment per WATERS, Chuck