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By Thomas Hobbs

Friday 24th May 2013, 12:22 GMT Soap characters 'at risk of heart attacks'

A new study slams British soap operas for failing to promote healthy eating and EastEnders' pub The Queen Vic: Not the venue for not showing enough fruit-eating healthy eating. Photo: Matt Pearson characters

elevision soap characters such as Doireann Maddock, senior cardiac nurse at Co-op Group’s food business, says that she T portly bruiser are the British Heart Foundation, fears that hopes the research will encourage promoting unhealthy eating characters are at an increased risk of an on- screenwriters to make character lifestyles habits, according to a new study by the Co- screen heart attack or stroke if writers healthier and to consume more fresh operative Group. don’t get their act together. produce.

The study, which was run in collaboration ", and She concluded: “As a retailer committed to with Liverpool John Moores University Emmerdale would be much healthier places helping people make healthier choices, Business School, found that 72 per cent of if their famous residents were served up a we’re hoping that by uncovering the all the food consumed, or referred to, in more balanced diet, got active and drank unrealistic and potentially dangerous British soaps was unhealthy. Researchers only the recommended amount of alcohol lifestyles portrayed in the soaps, people analysed over 830 scenes from EastEnders, when the cameras are rolling," she will recognise that their favourite soap Emmerdale, Hollyoaks and Coronation explained. characters run the risk of heart disease and Street. obesity in the real world.” And it seems the villagers of Emmerdale are Astonishingly, EastEnders, once famed for most at risk of Maddock’s warning, with the Walford entrepreneur ’s local fruit ITV soap hosting the most unhealthy market stall, was the only soap to feature a characters. Researchers found that 79 per fruit-eating character, with Minute Mart co- cent of all food-related scenes in owner Denise Fox consuming a tangerine Emmerdale featured junk food, while the while drunk on the shop’s floor in a recent soap also plays host to the most unhealthy storyline. character, local OAP businessman Eric Pollard, who was either downing pints or Of all the drinks consumed by soap making references to downing pints in 62 characters, 57 per cent were either alcoholic per cent of scenes. or sugary, with only six per cent of the

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© Copyright Market Intelligence Ltd - Fruitnet.com 2014. The copyright on this article and all content published on Market Intelligence Ltd - Fruitnet.com is held by Market Intelligence Ltd - Fruitnet.com Limited, a joint venture between Market Intelligence Limited and Dr Rolf M Wolf Media GmbH. All rights reserved. Neither this article nor any part of it may be reproduced, stored or transmitted in any form, including print- outs, screen grabs and information retrieval systems, without the prior permission of the copyright owners. drinks considered healthy. Janet Taylor, health manager for the

http://www.fruitnet.com/americafruit/article/1474/parts-of-san-diego-quarantined-as-psyllid-count-mounts

© Copyright Market Intelligence Ltd - Fruitnet.com 2014. The copyright on this article and all content published on Market Intelligence Ltd - Fruitnet.com is held by Market Intelligence Ltd - Fruitnet.com Limited, a joint venture between Market Intelligence Limited and Dr Rolf M Wolf Media GmbH. All rights reserved. Neither this article nor any part of it may be reproduced, stored or transmitted in any form, including print- outs, screen grabs and information retrieval systems, without the prior permission of the copyright owners.