ISTRIA & KVARNER Sustainability is Responsibility

In collaboration with Meeting as it should be

Newsweek.com.indd 3 19/07/2019 15:16 Introduction UNWTO, WHEN POLITICAL COMMITMENT IS TRANSLATED INTO EFFECTIVE TOURISM STRATEGIES

A responsible, sustainable & universally accessible tourism is inclusive if they are conceived and managed Croatia, which has been traditionally known local governments, thereby enhancing their encouraged to maximize tourism’s socio-economic contribution as cities for all: from citizens to visitors. for its stunning coastlines. ability to address local challenges, expanding while minimizing its possible negative impacts. Long before the emergence of buzzwords And their political commitment has flights services and connectivity which will such as ‘overtourism’, UNWTO defined translated into effective strategies focused improve the spread of tourism over Croatia, tourism’s carrying capacity as “the maximum on developing selective forms of tourism a large focus on prolonging the tourist season, number of people that may visit a tourist based on full quality and destination and capacity building and communication destination at the same time, without causing management involving all stakeholders. In for locals, tourism stakeholders and visitors. destruction of the physical, economic particular, we see great results in developing I would also add that UNWTO is very and sociocultural environment and an local gastronomical offers, which is key to proud to count on the active involvement of a unacceptable decrease in the quality of promoting the destination’s heritage, sports Croatian partner in its international network visitors’ satisfaction”. Thus, urban tourism tourism – including the opening in 2020 of sustainable tourism observatories. The is among UNWTO key areas of work in of one of the longest cycling routes in the Croatian Sustainable Tourism Observatory the context of advancing our contribution world, and health and nautical tourism, (CROSTO), hosted by the Institute for to the 17 Sustainable Development Goals, taking advantage of the natural heritage of Tourism in Zagreb, is responsible for in particular, Goal 11: “Make cities and the country. monitoring sustainable tourism in the human settlements inclusive, safe, resilient Many measures are also being taken to Adriatic Croatia, and is a clear demonstration and sustainable”. Our work accompanying address the challenges related to tourism of Croatia’s commitment to sharing the global this area ranges from a series of international growth and congestion, for example, changes strategic commitment to act responsibly and conferences on urban tourism, to dedicated to tourism laws which will give more power to with care towards the spaces we live in. publications offering bets practices and conveying meetings at different stakeholder levels. The recent growth of urban tourism requires the sector to ensure sustainable Why tourism matters? policies and practices that maximize tourism’s socio-economic benefits. By the same token, potential adverse effects need to be tackled – on natural resources, infrastructure, mobility and congestion, and the sociocultural impact on residents. Urban tourism is multifaceted and requires a city-wide strategy with cooperation between all stakeholders and the Sustainable and inclusion of tourism not as an annex to the urban agenda, but from its very beginning. inclusive cities must Against this backdrop, UNWTO Zurab Pololikashvili A year ago, the closing ceremony of the mean creating cities for commends Dubrovnik’s ‘Respect the City’ International Year of Sustainable Tourism for all: citizens, investors project initiated in 2017, geared towards Secretary-General Development took place in Geneva. What is the managing tourism growth including all United Nations World UNWTO balance on the initiatives that were and visitors. relevant stakeholders. launched during that year? What achievements Tourism Organization can you highlight for us? How would you assess the steps taken by the (UNWTO) The International Year was a unique oppor- Croatian government towards a sustainable tunity to highlight tourism’s contributions reduction, to the environmental sphere tourism policy? to sustainable development. Against the around resource efficiency, environmental Minister Cappelli has on several occasions backdrop of tourism’s impact on global GDP protection and climate change, but also made very clear the clear political com- of 10% and representing one in ten jobs intangible assets, like cultural values, heritage, mitment to ensuring that the tourism sector around the world, the International Year or mutual understanding, peace, and security. grows sustainably. Indeed, Croatia’s commit- of Sustainable Tourism for Development ment to sustainability has been emphasized identified key areas of impact, ranging from What are the best measures to manage urban in its Tourism Development Strategy 2020, immediate socio-economic impact such as tourism growth and ‘overtourism’? and this commitment is particularly impor- economic growth, employment and poverty Cities can only claim to be sustainable and tant in a fast-growing tourism destination like lh&v_207x267+3,5mm.pdf 1 01/08/2019 11:31

Focus EBRD, €3.7 BILLION INVESTED IN MORE THAN 200 PROJECTS The European Bank for Reconstruction & Development (EBRD) is leveraging the benefits of Croatia’s EU accession to advance transition & restructuring & commercializing public sector enterprises.

Victoria Zinchuk Director for Croatia EBRD

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MY The EBRD forecast for Croatia’s real GDP CY growth in 2019 is 2.5%. What sectors are most likely to contribute to this growth? CMY

Croatia’s economic expansion in 2018 K moderated from the post-recession high of 3.5 per cent to 2.6 per cent. We expect In Croatia we growth to stay at moderate levels in the state sector as well as the general business focus on mitigating the near future at around 2.5 per cent. We environment need improvement. Continued believe that sectors such as tourism, trade emigration and an aging population are impact of the crisis and and transport will continue to drive growth. leading to labour shortages in certain areas. restoring sustainable However, long-term growth prospects depend on the implementation of structural The EBRD has developed 207 projects in Croatia growth. reforms. Public and private corporate debt to date. In your opinion, how is the country levels remain high and governance in the leveraging the benefits of EU accession?

Croatia became an EU member state in 2013, which was a strong signal to investors about the political and economic maturity of the country. Membership also meant access to EU funds and programs which constitute an important anchor for advancing reforms and closing investment gaps. Despite significant progress there remains space to further improve the absorption speed and capacity. This is also one of the areas where the EBRD can make an important contribution to unlock growth potential by strengthening the vital private sector. ISTRIA: THE MOST VISITED REGION IN CROATIA

INTERVIEW WITH

What has been your priority for the past six we have reached higher standards of living two main priorities: first, make sure that the years? here in Istria and that the county is the most sector’s development is sustainable; second, The main priority of my mandate was to developed tourist region in Croatia. that the average expenditure per tourist achieve an even and balanced development increases. in Istria meaning an equal development Can you cite some of the projects that have Six years ago, each visitor was spending, on throughout the whole county because the elevated the living standards in Istria? average, €64; today the figure is €75, and our region is not only the coastline, the midland, The building of a general hospital in Pula, aim is to reach €100 in two years. But in order the Arena in Pula or the Eufrasiana Basilica which is finally coming to an end. This is a to reach this €100 we need to offer a more in Poreč; it is all of these and more. And the project that will benefit not only our citizens, sophisticated product, so we are investing to development needed to be equal not only but also our tourism industry. improve our services to be able to please a throughout the county, but also in all sectors Another important project that is about more demanding tourist. of the county’s economy. to be completed is the revamp of our waste Again, our strategy is not about getting Most people perceive Istria just as a tourist disposal and management system; we are a more tourists but being able to attract a tourist area, but it is much more than that. It is very environmentally-conscious county. that is willing to spend more money. We want true that tourism represents a relevant part We have invested a lot in education too. to compete with those countries that receive of our economy; it is important not only for Our university has opened new courses and tourists with a high purchasing power. the county but for the whole country since we are building a new student campus and it contributes with more than 30% to the residence. Valter Flego, Croatian What other sectors have potential in Istria? national revenue from tourism. Our agricultural sector has also improved. Manufacturing. We definitely would like But tourism in not our first industry as far We are soon starting an irrigation project to Member of EU Parliament & to boost our industrial potential and our as the contribution to our county’s GDP: improve the efficiency of the sector; this project Former Istria County Prefect development agencies are working hard to as employment, which has been constantly are in collaboration with several towns on manufacturing comes first, then services, tourism will be the biggest of its kind in the country. encourage investment in this sector. We have growing for the last 7 years. numerous affordable housing projects. in third place which is followed by agriculture – And finally, Istria is one of few regions of a lot of small- and medium-size companies We are investing in education improving our Istrian economy is quite diverse. Croatia without a real highway but this is to our GDP and a very important sector for all over Istria producing everything from IT our universities and schools. At the University You are now a member of the European about to change with the “Istrian Y” highway us. Fifteen years ago, we presented our first components to metal products, furniture to of Istria, new courses are being offered Parliament. What do you expect from this role? What has been the achievement that you are project that is being carried out now. tourism development masterplan which had construction materials. Quite a wide range of according to the market needs. It is extremely important to be part of the most proud of? as one of the priorities the improvement businesses, and those that are IT related are When it comes to housing, which is a European Union. It’s important to be That today Istria is the best county in Croatia, Istria is certainly setting standards in of all types of lodgings in the county. With doing well. national problem and not only in Istria, we connected to the source of all European laws, aside from the city of Zagreb. We have managed regional development in Croatia and your better accommodations we would be information and funds. At the same time, we to have breakthroughs and investments in tourism industry is at the forefront. What is able to attract tourists that were prepared What about startups? Any incentives given to want to teach everyone in Europe our values: all sectors: agriculture, manufacturing and your current tourism development strategy? to spend more money when travelling. them? FACTS multiculturalism, multiethnicity, gender and tourism. I am very glad that in the past six years As I mentioned, tourism is the third contributor We now have a new masterplan and there are We are promoting the development of religious equality, and antifascism. startups. There are business incubators all around Istria to assist future entrepreneurs to What do you want people to know about Istria? better develop their ideas and bring them to 30% I would prefer to answer this with what people the market. We do provide some incentives Istria’s contribution to abroad like about us. I think it is important to such as subsidized interest rates that can Croatia’s tourism revenues know what others think of us. So we carried be under 1%. But most important, we also out a survey in seven different countries; we provide good work and living conditions. 540 km asked why they visited Istria and would they length of Istrian coastline recommend it to others. What is being done to guarantee good work First, 90% said they would recommend to and living conditions? others to visit Istria and would come back. We need to make sure, together with each 33 Then, they liked Istria because of our sea, town and municipality, that we provide protected areas the great weather, it was a safe place, has a our population the whole package: homes, beautiful and preserved environment and our schooling and employment which is what 500 km gastronomy - we do have the best olive oil in people need. And I think we are doing well of cycling trails the world, great wine and tasting truffles. since Istria is the only Croatian county I believe there is something special in Istria where the population is increasing as well for each visitor. Focus

ISTRIA & KVARNER: SUSTAINABLE PARADISE AT THE HEART OF EUROPE A focus on responsible & sustainable tourism is paying significant social & economic dividends for these regions.

ver since the end of the 19th century, development plan,” explains Valter Flego, the pristine sea waters, fresh mountain a Member of the European Parliament Eair and enchanting history and diversity for Croatia and the former Prefect of Istria of northern Croatia have delighted tourists County. “Firstly, we want to attract not of all types and turned this most scenic higher numbers of tourists, but tourists with of regions into one of the most beloved higher purchasing power who will spend destinations in South-Eastern Europe. more when they visit us. Secondly, we want With tourist numbers rising by the year, to make sure that the development of the the local travel industry and political tourism sector is sustainable.” authorities are making it a priority to By growing new segments such as rural preserve the charms of Istria and the Kvarner and health tourism and by preserving the Region for future generations, averting the environment and building community threat of overtourism and making sure that relations, Istria and Kvarner are successfully tourism contributes to the sustainable long- positioning themselves as authentic, term development of their communities. upscale destinations for the discerning “There are two priorities in our tourism traveler, far from the mass tourism that has

blighted other parts of the Mediterranean. rehabilitated 200 of these villages, using “Our ecological diversity is the main reason agritourism to bring young people back to that tourists visit us, so we have initiated a the countryside and revamp our rural areas lot of projects to protect our nature and our with taverns, restaurants, wineries, olive oil wildlife, such as our bears, lynxes, wolves mills and boutique hotels.” and vultures,” says Zlatko Komadina. the To serve the needs of this young President of Primorje-Gorski Kotar County, population and their families, authorities which includes the Kvarner Region across northern Croatia are investing The sustainable tourism strategy has heavily in all levels of education and led to significant economic and social training, from kindergartens to hospitality benefits. While other regions in Croatia schools to universities. With growing are experiencing decreasing populations as opportunities to find employment or set inhabitants look for opportunities overseas, up businesses in the tourism sector, many in these areas sustainable tourism is helping Croatians are now returning from overseas to grow the population and breathe new life to study, work and start families in their into the economy. homeland. “Before 1990, Istria had more than 390 Responsible corporate investment across villages without a soul living in them,” northern Croatia has increased local remembers Denis Ivošević, Director of the employment, raised tax revenues and Istria Tourist Board. “We have rescued and helped the regions of Istria and Kvarner Domus program which enables residents residents and communities represents to market properties as environmentally exactly the sort of authentic experience friendly holiday accommodation for tour- that today’s tourists are seeking out. As ists. All houses certified for the Eco Domus contemporary travelers turn their backs on label must comply with at least 50 envi- sun-and-sea packages in favor of cultural ronmental and social criteria in categories tourism and other socially responsible including energy efficiency, waste manage- products, authorities are helping local ment, water saving, the use of ecological communities and small companies with products for washing and cleaning and the marketing, training and funding, enabling promotion of local products and services. them to take advantage of this worldwide Meanwhile, award-winning storytelling trend. As a result, the local people of Kvarner project Istria Inspirit uses actors and and Istria are now reaping tangible benefits outdoor performers to bring the history from the regions’ unwavering commitment and heritage of the region to life. to sustainable tourism. Participants, who are often local students “Our sustainable tourism strategy is and craftsmen, dress up in traditional focused on the long term,” Peršić Živadinov costumes and re-enact stories and rituals says. “We are aiming not only to achieve from the past to the delight of tourists. economic success but also to improve the This sort of engagement with local quality of life of everyone who lives here.”

achieve some of the highest living standards on a more sustainable footing and share the in the country. Political authorities in rewards of growth more widely. “Croatia the area are also working closely with the offers an increasingly diverse tourist offer,” private sector to make sure that the benefits Zurab Pololikashvili, the Secretary-General of tourism development are shared across of the UN World Tourism Organization society. (UNWTO) said at a recent event in Zagreb. “Our sustainable tourism strategy is long- “For example, gastronomic tourism can term and envisions not only economic play a key role in protecting national and success, but also improving our people’s regional heritage and encourages tourists to way of life,” says Irena Peršić Živadinov, visit places that are not major destinations, Director of the Kvarner Tourist Board. so that the economic benefits of tourism are “For example, in our Kvarner Gourmet & more evenly distributed.” Food gastro-tourism project, we encourage At the same time, European funds and participating restaurants to offer local regional authorities are helping to involve produce, so that not only the restaurant local people in the sustainable development owner but other residents can also benefit.” of the tourism industry and make sure that The development of niche segments traditional communities prosper. such as sports tourism and gastronomic For example, in Istria the tourism depart- tourism is also helping to put the industry ment has implemented a successful Eco ISTRIA: TOP 10 DESTINATIONS IN EUROPE 2019

INTERVIEW WITH

Tourism plays a very important role in the concluded that we could not cater for mass important market for Croatia, especially for Croatian economy nowadays. How much does tourism as we could not compete with much Istria. Around 33% of visitors coming to Istria Istria contribute to the sector? bigger destinations like Italy, Spain or France arrive from Germany and almost 60% of Istria represents one third of the business where prices can be more flexible. So, we them come from Bavaria which explains our generated by tourism in Croatia. We are now decided to radically change our tourism focus on this region and the city of Munich in a position that allows us to compete with strategy and focus on quality and ‘individual’ where, by the way, a lot of Croats live. major popular European and international tourism. And to achieve that we had to create We also have partnerships with two other tourist destinations. According to data a unique and special tourism offer that would important companies in Bavaria: BMW and released yearly by the UNWTO, if Istria were attract the high-end market. Cube, a top-quality bicycle manufacturer. a country, today we would be in the 56th Our other partners are Bosch, Turkish position as far as arrival numbers; Croatia, as What has been done to offer visitors Airlines, Mastercard and Hering Berlin, one a country, is the 31st most visited country. If something truly unique? of the best porcelain companies in the world. you look at the statistical reports on tourist Before 1990 Istria had more than 390 villages arrivals and overnights in Istria, you will see without a soul living in them. Today we still Can you give us a couple of examples of how impressive numbers. have 190 abandoned villages, but we have these partnerships work? ‘rescued and rehabilitated’ 200; this was an Each partnership is different. Bayer Munich Has this growth been sustainable? important part of our development strategy. has 75 million fans and more than 300 A responsible and sustainable tourism growth Many new projects were created and Denis Ivošev million social media followers. We share ADAC, one of the most prestigious German Flos Olei, the most important and relevant has always been a priority for us. developed, with young people who came ić our activities and promote ourselves through automobile clubs, has also nominated us guide in the world for extra-virgin olive oils, Many people talk about sustainability back to Istria to take over their inherited Director their social media; it is a new tool and an 9 years in a row as best car destination for has also given us prizes as the best extra-virgin because it is trendy and fashionable, but do properties. Istria Tourist Board original promotional method for us. German travellers and we hope to win it this olive oil region in the world 4 years in a row. they really know what sustainability really is Today, for example, in a relatively small BMW gives us top quality cars and we year again. and what needs to be delivered? area from Poreč to the Slovenian border give them to the best hotels in Istria which What are your short- and medium-term goals We started implementing the development passing by Buzet and Motovun, there are olive oil mills, small boutique hotels, etc. are used by their guests as test drives. It is a FACTS for tourism in Istria? of a sustainable and responsible tourism more than 400 fascinating agritourism places The development of our hinterland unique promoting and sales experience. The ultimate goal of our current master plan in 2001 with our first masterplan. First, we to visit: taverns and restaurants, wineries, has been a success and as a matter of fact, that was designed to last till 2025 is to grow more than 60% of the press articles we see Can you brief us on the ‘Share Istria’ initiative? in quality and focus on the more high-end about tourism in Istria today talks about the This is special campaign by Istria Tourist 2001 tourists. Last year we had 4.5 million arrivals interior part of the peninsula and not about Board who gathers the best online travel sustainable tourism implemented: and we would like not to surpass 5 million the coastal places. The revamp of our rural influencers and they share with their 200 villages repopulated within the next six years. Also, we want to have areas places us today as one of the top three community gorgeous sceneries and spots in a steady number of visitors during at least 9 destinations with the highest density of Istria. So top renowned influencers, each months of the year and not all of them during ‘touristic attractions’. As a comparison, in with about 1 million followers, get to know 2004 the summer months, from June to September. Tuscany you find a tourist attraction every 20 the Istrian Peninsula through many exciting 1st tourism master plan to 40 kilometers, but in Istria you will have experiences and share them with their development: restructuring & What message would you send to those one within 10 kilometers from another. public. There is no similar initiative in the repositioning interested in coming to Istria? Today I define Istria as a micro-continent region, and this was launched with the aim First of all, that the best time to come is with a unique diversity in terms of ecosystem to promote Istria worldwide. So far, we have April to mid-June; there are a lot of activities and tourist attractions. had good results. Last year we had about 2010 and events going on and it is not crowded. 9,000 posts by 29 influencers with a global I suggest a stay that combines a few days strategic partnership project You have strategic partners for promoting reach of 389 million. Impressions were at the seaside and then a few days in our the region. Who are they? almost 4.5 billion! launched: digital marketing upgrade hinterland. A visit to our extra virgin olive oil We have seven strategic partnerships and with refineries is a must. And one cannot miss our each of them we have developed creative and Istria has received a number of accolades truffles which compete with those in Alba in innovative projects. recently. Can you give us some examples? 2015 Italy and Périgord in France. Our main strategic partner is one of the Lonely Planet listed Istria among their ‘Top 2nd tourism master plan The media often compares us to Tuscany in most important football clubs in Europe, 10 Destinations in Europe 2019’. development: Istria-lifestyle Italy, and some say we are even more attractive. Bayern Munich with whom we signed National Geographic Traveller has also destination campaign I would like to invite people to come and get a contract last year. Germany is a very included Istria on its list of 20 best destinations. to know Istria and see if that is true! Tourism

ROVINJ REIGNS OVER ISTRIAN TOURISM

The multi-ethnic, bilingual town of Rovinj has a rich & enchanting history

ne of the most charming and “We are a multiethnic and multicultural atmospheric of all the towns along community of Croats, Serbs, Italians and Othe Istrian coast, Rovinj has long been Slovenians,” says Marko Paliaga, the Mayor celebrated for its architectural elegance, of Rovinj. “There is a lot of tolerance and cultural heritage and natural wonders. respect among the people living here.” From the Bell Tower that looks down on Originally an island, Rovinj was only the harbour from the town’s highest point, connected to the mainland in 1763 when bearing a striking resemblance to the tower authorities decided to fill in the channel of St. Mark’s in Venice, to the piazzas and and create a small peninsula jutting into the cobbled streets where locals gather in the Adriatic. Surviving untouched through all evenings, the influence of Italy can be seen the political and social changes since then, in all corners of this picturesque medieval in recent years the town has evolved into fishing port. Part of the Kingdom of Italy one of Istria’s foremost tourist destinations. until as recently as 1947, Italian is an official Many visitors today make a beeline language of Rovinj and to this day is widely straight for the Bell Tower of St. Euphemia’s spoken across the town. Church, which was built in the late 17th

century and which commands stunning With such a romantic atmosphere, it hilltop views of the harbor and surrounding is no surprise that Rovinj has become a countryside. celebrated source of artistic inspiration. Back at ground level, the main charm Painters, sculptors and other artists from of Rovinj consists in walking through the around the world have transformed cobbled narrow streets and squares of the old town, Grisija street, which leads up from the old untouched by modern development. town to the church on the hill, into a one- There are ample opportunities here to of-a-kind outdoors exhibition space. explore the area’s rich maritime heritage, Visitors staying in one of Rovinj’s many including the Batana Eco-museum, which comfortable hotels are also in easy reach of the showcases the unique flat-bottomed boats environmental adventures, including nearly used by the fishermen of Rovinj. Tourists 2,300 hectares of protected green areas, an can watch the boats being built or ride ornithological reserve, archaeological sites, them on the waters around the old town, 67 kilometers of beaches and a coastline accompanied by the evocative sounds of that is cluttered with scenic cliffs, reefs and bitinadas, the extraordinary folk songs of islets. As Odete Sapač, director of the Rovinj the local fisher folk, followed perhaps by a Tourist Board puts it: “We like to say that dinner of local specialties and wines. Rovinj is a place of endless possibilities.” ROVINJ: A PICTURESQUE TOWN IN THE MEDITERRANEAN INTERVIEW WITH

Can you share some facts about Rovinj’s centuries, keeping its romantic atmosphere. directives. For example, if want to build two history? Then Giovanni Sponza, a former mayor of the apartments for tourism-related activities, you The city was built on an island close to the city, introduced a master plan with the main have to build three parking spaces because coast which was connected to the mainland in strategies for Rovinj’s tourism development. cars cannot park on the streets. 1763 by sand filling the channel. It has a long The main point of this plan was quality, and We reduced the area for touristic related history and was one of the most important not quantity. purposes 15 years ago. Our growth needs to towns of Istria under the Republic of Venice. Today our population is around 15,000 be sustainable. But unfortunately, there are After the fall of Venice and the Napoleonic inhabitants and we expect to grow to about a lot of illegal activities connected to tourism interlude, Rovinj was part of the Austrian 20,000 people in the next few years. And we and urban planning. That’s the main threat Empire until World War I. Then it belonged don’t want to grow more than that; population to Rovinj and our sustainability. This can be to Italy from 1918 to 1947, when it was ceded wise or our capacity to receive tourists. An solved only if the central government starts to to Croatia within Socialist Federal Republic uncontrolled growth can bring problems with decentralize the administration and gives the of Yugoslavia. sustainability and lack of workforce which we mayors control over their own areas. During the period of the Austro-Hungarian are already experiencing. Empire the city experienced a major How does the private sector respond to this? development with improvements in its How do you face and solve the lack of The people accept it. But this does not mean infrastructure. At the same time, its industry workforce? we are not growing and developing our began with the construction of a tobacco and Croats have been leaving the country Marko Paliaga tourism industry. Part of our growth strategy fish factories as well as a hospital. And then, throughout its history, not just when we entered involves private groups such as Maistra and What makes Rovinj special and desirable? Another reason mentioned was the high- after World War II, tourism started to be the European Union. Croats have always been Mayor Adris. They are helping us to re-brand Rovinj In the past years, we have been doing a lot of quality apartments, hotels and campsites that are developed here. looking at the west as they believed there was City of Rovinj-Rovigno as a destination for high-end tourism. research on why and what makes people want available here. Others mentioned the nature and something better there. So, the way to face this Our strategy, together with the private to visit Rovinj. A lot of them said they come forests; we do have a unique forest in the town. How has the city’s tourism flourished? lack of workforce is to stick to our strategy of sector, is to remain an exclusive, luxurious and here because of the beauty of the peninsula So definitely our architecture and scenery It really started 25 years ago with our first quality before quantity. We don’t need a lot of of tourists, high-end, that we can attend and romantic destination. It is important to have where we are located and our architecture. together with the quality of accommodation mayor, Lido Sošić, an architect specialized in manpower; we need people that can provide a manage with seasonal workforce. an open dialogue with the representatives available are the main reasons people visit urban planning. His vision was to preserve the good service and work well. And since we are of the private sector, big medium and small Rovinj. historic center and not expand the city with aiming at quality tourism, we don’t need a lot How do you avoid an uncontrolled growth? businesses. We need to make sure we are all FACTS I personally believe it is because we new buildings. He wanted to maintain Rovinj of tourists and a lot of people to attend to them. Our county and the towns have a detailed on the same page regarding future strategies. managed to preserve the town as it was before as it was then and had been throughout Our strategy is to keep a manageable number spatial planning with some rules and and we have an excellent gastronomy and How about the infrastructure in Rovinj, is it an enology. I also think that the quality of service issue? 15,000 you get here is good. Rovinj is a small town current population We don’t have infrastructure related problems. that is not industrial, so it is very clean! Not to First, Istria managed to build a water reservoir mention that our sea is pristine. that is like a lake. Then we started to improve 38 km our water and sewage systems years ago. The to closest airport (Pula) What makes the city unique? upgrading of the sewage system was an EU- We are a multiethnic and multicultural funded project that started 10 years ago and community with Croats, Italians, Serbs and should be finished this year. Next, we are 67 km Slovenians, etc. There is a lot of tolerance going to build a water management plant to coastline length and respect among the people living here and recycle water so it can be reused. during the war there were no conflicts based Since our tourism numbers are not growing on nationalities. And we are bilingual, speaking

too much, we don’t have problems with 2,289 hectares both Croatian and Italian. of protected area electricity or water supply. What is your priority nowadays? How has your city benefitted from EU funds? 525,000 We want to give our people everything we can, EU funds have helped us to improve our arrivals between January we want them to be satisfied. We want the infrastructure, roads and harbor. Besides, we & August, 2019 old town to be the place where they can find also used them for smaller projects related to everything they need. And we also want to help sports and culture. small businesses as much as we can. ROVINJ: A BEAUTIFUL BLUE PEARL ON THE ADRIATIC Romantic Mediterranean INTERVIEW WITH ROVINJ ROVIGNO

Can you tell us about the ‘Rovinj All Year world cultural heritage. A batana is a type Around’ initiative? of traditional fishing boat from the region. It is important to listen to what tourists The other, founded by local artists in 1954, want and to follow new tourism trends. is the Rovinj Heritage Museum and houses Those coming to our town are no longer Istria’s prime collection of Italian art from just looking for sun, sea and sand during the the 1400s onwards. There are plenty of summer months. So to become a preferred galleries and art studios in the old town too. destination throughout the year, we have The Baroque Church of St. Euphemia started several projects to boost other located in the heart of the historic part tourism products. Outdoor activities such of Rovinj is another attraction and it is as trekking, kayaking, climbing, tennis and surrounded by other smaller interesting and cycling have created new possibilities for beautiful churches. tourists to come year-round as well as our The archaeological Park Monkodonja– gastronomy. We also realized that we could Mušego, just five kilometers south-east of offer Rovinj as a congress or wellness and Rovinj, discovered in 1953, is another site health destination throughout the year. to be explored by tourists as well as the Culture and heritage also presented new ornithological reserve Palud–Palù, eight opportunities and themed events could also kilometers south of Rovinj. Odete Sapa increase our tourism offer. č The development of preseason and postsea- How will the recently opened ACI Marina Rovinj Director son products have become a priority, and this help boots tourism in the city? Rovinj Tourist Board is an ongoing process that requires the involve- This new top-notch and luxurious facility Rovinj is a romantic destination for all those who seek a sentimental atmosphere of ment of many local stakeholders directly and opened in April with almost 200 moorings or a time that has gone forever. Developed on the fishing tradition under the vigilant indirectly connected to our tourism industry. berths for boats will attract sailing enthusiasts What is Rovinj’s gastronomy like? eye of its patron St. Euphemia, the town’s beauty was especially valued by artists to our city who can now stay several nights Rovinj’s history, geographical position, who painted the most beautiful motifs and exhibited their artwork on the “Grisia” Please share with us the culture and heritage to visit us and from here they can explore climate and traditions are clearly reflected - Artists’ Street. Many possibilities are available to visitors: beautiful nature walks, highlights of Rovinj. the Adriatic Sea. It has all the technical and in the local cuisine which uses indigenous recreational sports, discovering hidden beauties, cultural heritages, archeological Rovinj’s culture and heritage are linked to support services to sailing tourists, and it will plants, aromatic herbs, seasonal vegetables, sites, tasting specialties from Rovinj, and, above all, a comfortable vacation in the sea and fishing. One of our two museums, be the most modern nautical one-stop shop seafood and of course, olive oil. Once numerous highly-rated hotels and tourist resorts. Romantic and mysterious, but the Batana Eco-museum is listed in the destination in the region. again, our fishing heritage is clearly seen full of possibilities for an unforgettable vacation, Rovinj has become and remains a UNESCO Register of Good Safeguarding in our dishes always made with local Practices for the preservation of intangible grown ingredients. Every spring and fall town that you will want to visit again. FACTS we celebrate ‘On the Paths of Rovinj Delicacies’, one of the best Istrian foodie events. e-mail: [email protected] www.rovinj-tourism.hr 20 + What makes Rovinj unique? islands & islets The town of Rovinj is a destination for around the town those who crave a romantic atmosphere. The setting is unique with small colorful 23° C houses on narrow and cobbled streets average summer sea and tiny squares untouched by modern temperature urbanism even today facing a fishing port and a beautiful and clear sea. The view – from St. Euphemia’s tower is breathtaking! 1725 1736 Additionally, the town is surrounded by St. Euphemia Church green areas, a well-preserved forest, 22 was restored islands, islets and reefs; that is what makes Rovinj unique! NOVIGRAD: AN INTIMATE & COMPELLING DESTINATION INTERVIEW WITH

Can you give us a brief introduction to studies because there are jobs available in the number of tourists that want to come to the Novigrad? several industries that are present here. center of town during the summer months. Novigrad, just opposite Venice in Italy, is Also, as a city, we try to offer our Novigrad is a small town, but in the high the smallest city in Istria with about 5,000 population activities not only in the summer, season the population can easily increase by inhabitants in an area of 26 square kilometers. but throughout the whole year. We do that 18,000 people, the number of beds we have It is a renowned tourist destination with because we want our people to want to live available. around 18,000 beds and 1.3 million overnights here. Even though our infrastructure is quite per year. It is one of the most developed towns And most important, offering a good good we still have some challenges. in Croatia, among the 5 richest towns in the quality of life helps stopping the young When I became mayor back in 2003, country with one of the highest per capita people moving to bigger towns in Croatia the first project we worked on was the income. or Europe. Economic migration is an issue improvement of the sewage system; today, Last year we received an award for having for every small town, but fortunately we have each building in town is connected to it. the best quality of life in Croatia. I believe we been able to grow, about 5 to 8% for the past Nowadays, we are upgrading the water system won this accolade because of, among other few years. which is already available in all buildings too. things, our sound economy which is based Our biggest problem is with waste not only on tourism, but also on agriculture That is an impressive growth. Who is moving to management. The current system is fine and fishery. We also have a small, but strong Novigrad nowadays? during the winter months, but during the industrial output with the presence of There are two types of people moving here. Anteo Milos high reason, with the extra population, it foreign companies like Luxottica, a leader in First, those that are coming to work in our becomes an issue, so we need to address this. The latter encouraged the use of sustainable along with the simultaneous preservation of premium, luxury and sports eyewear. main economic sectors and the industrial Mayor Another issue we have to solve is heavy heating systems such as solar. the natural and cultural heritage. zone; we are seeing the arrival of a lot of City of Novigrad traffic. Novigrad is a pedestrian town and it Last year we started the ‘Green Beach’ Finally, we have created a new recycling What other factors contribute to Novigrad’s managers for the hotels and multinationals. seems like there are too many cars in town, project which is an environmental beach yard for all kinds of waste. great quality of life? Second, wealthy people from Zagreb, especially in the summer months so we do or a sustainable recreational beach, which A sound and strong economy allows us to Vienna, and Germany. market is very attractive as an investment not allow them to enter the town center implements aspects of sustainability in its Something unique about Novigrad? provide good public services which give people As I mentioned, Novigrad is one of the and property prices are growing. The average which is closed off during the high season management framework, enabling quality We have an important ornithology area here a good quality of life. When the economy is fastest growing towns in Croatia and you price in Istria is between €1,500 and 2,000 months. free time, as well as economic development near the Mirna, the longest river in Istria doing well, we are able to collect taxes from can notice this growth by the number of per square meter; in Novigrad it is around which is 53 kilometers long. This area is vital the businesses that enable us to provide good new industrial production facilities as well as €2,000 and 4,000. The high season puts a lot of pressure on for the migration of birds and we care about schools, infrastructure, sports facilities, etc. properties. the city’s environment. How important is FACTS it not only because we want to preserve our Another important factor is that our young Right now, we have at least one hundred What are your main challenges today? sustainability to your administration? environment, but also because bird watching people can find a job when they finish their new apartments available so the real estate The main issue for us is managing the No one has the magic formula for the perfect is becoming more and more popular sustainable development which is hard throughout the world. to achieve. But we are doing our best and 5,000 Also, we are the only Istrian town on the following what most developed countries people coast that is enclosed by walls! have been doing for the last 20 to 30 years. First, to be more sustainable, we improved Why should people come to your town? 18,000 our sewage system because we could not Novigrad is not as big as Rovinj or Poreč or harm our sea and water; the sea still is one of people in summer other towns in Dalmatia, but the people that the best assets Croatia has! have come here love it because of its charm Then we started reducing our energy 1.3 million and romantic Mediterranean atmosphere. consumption and by the end of the year, overnight stays a year Also, it has fantastic natural parks and lots Novigrad will be the first town in Croatia with of green areas around it. 100% of its street and road lights being LED. Our gastronomy is one of the best in the This initiative started back in 2006 when we 53km country and we have three restaurants which length of Mirna River changed our light bulbs to be more efficient. were included in the Michelin Guide Global. We have had successful smaller projects Even though the town’s name means ‘new that involved our inhabitants. “I warm the 2,000 town’ we have more than 2,000 years of house, not the street” and “I think green years of history history. We are a small town, extremely well and warm myself smartly” are two of them. kept, with lots to offer the visitors. PAZIN: THE CAPITAL & HEART OF ISTRIA

INTERVIEW WITH

How long have you been at the helm of the city? only from the Pazin area, but also from all I have been the Mayor of Pazin for over 10 of Croatia. years now and my main objective has always Recognizing the importance and been to assure our citizens a high standard of encouraging effects of the establishment living and at the same time develop the local and operation of business zones, in the last economy. five years the city has re-invested in different The city of Pazin, which is the capital of greenfield and brownfield investments. Istria County, was not long ago an industrial These have been sustainable developments, and business center in the region and many making sure that our environment was not people from Istria worked here; today our harmed, our natural resources were preserved goal is to maintain this status. The key and waste management was properly done. difference now is that many small businesses Since the beginning of our EU have replaced the old traditional industries. membership we have considered European funds as an integral part of our socio- What is the pillar of Pazin’s economy? economic development and most of our It is not tourism like in many Croatian towns. selected projects are co-financed by the EU. About 700 small- and medium-size businesses make up around 80% of our economy today. Providing a good quality of life to your people is Renato Krul The majority of entrepreneurs in the city your priority. How are you doing so? čić work in the wholesale and retail sector or First by helping all families regardless of their Mayor in manufacturing. Our biggest company is economic status. City of Pazin Why should investors consider Pazin to start a throughout the year. Pazin’s Castle is the appreciates it when hiking, walking or cycling involved in quarries and the processing and Regarding education, we want to make new business? largest and best-preserved medieval fortress on the many trails, tracks and footpaths we installing of architectural-building stone. sure all children can go to kindergarten, First of all, because of its geographical in Istria. have. St. Simon’s trail was was one of the first They have been working since the 1950s and whether it is a public or private one. We We will also help those working parents location, right at the heart of Istria, just half Also, we always like to say that the nature cycle tracks in Istria and is very unique; each are rather successful. Trade and agriculture are encouraging the opening of private that need to leave their children in school an hour away from Rijeka, Trieste in Italy, around us is spectacular and one really footpath or trail has its own story. are also important to our economy and so is kindergartens which will have the same costs longer than the regular school hours. And Koper in Slovenia and other coastal towns. Zarečki Krov waterfall, about 10 meters the transport sector. as the public ones. Large families with three we grant several scholarships to our students We are close to three airports: Rijeka high, is considered as one of the most I am happy to say that unemployment in the or more children have a 75% discount on throughout their academic life up to college. Airport on Krk Island, Pula and Trieste in beautiful waterfalls in Istria and also attracts city is below 2% and we have several business kindergarten fees and the price of meals at As a municipality, we support numerous Italy. We will soon be integrated to a main FACTS many visitors. zones that have attracted entrepreneurs not elementary school. cultural and sport associations for our highway network. And lately we have seen an increase in eno- citizens. Interestingly, most of the people Our economic zones offer great business gastro or culinary tourism. There are many working at these associations are volunteers. opportunities with excellent infrastructure excellent restaurants in Pazin and we were We believe it is important that our citizens already in place and are totally backed by the +8,500 one of the first towns in Croatia to have our have the same services and opportunities of municipality who will support investors right population pastry, pazinski cukerančić, included on the those in larger towns. from the beginning of the project as a reliable national list of Intangible Cultural Heritage. We also carry different ecological business partner. 700 and sustainable projects that help the And most importantly, the city of Pazin’s small & medium Is tourism a sector with potential to grow? improvement of the quality of life in town. administration will help investors granting In 2008, midland Istria had around 20,000 size businesses We are especially interested in creating permits quickly and can help with the overnights. Last year we had 300,000 creative hubs for young entrepreneurs and planning of their investments. overnights. Tourists are recognizing the we are awaiting the opening of our business 2% quality of our tourist product. At the moment incubator, Pazin Up, in the city center. Even though tourism is not the major economic unemployment we offer predominantly private and luxury We believe such initiatives will eventually sector, Pazin still attracts tourists. What does houses for holiday. generate more jobs and wealth to the town. it offer to visitors? 983 AD Although tourism is not our chief economic We are happy that most of our projects have We are the heart of Istria, right in the middle Pazin’s Castle activity, our tourism strategy is one of been carried out as well with the help of the of the county, so you can experience the first mentioned in “authentic and healthy tourism”; we want our town’s budget. By the way, Pazin is one of authentic ‘spirit’ of Istria here in Pazin, a town guests to feel at home, throughout the year, as documents the nine towns in Croatia that experienced with a long and rich tradition and cultural we do have activities all year round, to relax demographic growth in 2017. heritage where life is very harmonious and find peace and mindfulness here in Pazin. Tourism

SMALL IS BEAUTIFUL IN NOVIGRAD PAZIN: WHERE TAKING IT SLOW IS AN ART This charming coastal town boasts the highest quality of life in Istria Pazin is the ideal place to explore the landscape, history & culture of Istria

t may be the smallest city in Istria, but stone carvings in the city center, housed in an Standing near the mouth of the River he prosperous and leisurely capital of houses a range of museums and exhibition The main charms of the town of Pazin when it comes to international tourism the innovative modern structure, is an obligatory Mirna, Novigrad is just a short drive away Istria in northern Croatia, the town spaces, while more adventurous visitors can itself are more intangible: here, in the Ihistoric town of Novigrad punches well stop for all visitors to this amazing town. from some of Istria’s most biodiverse natural Tof Pazin is home to one of the best choose to fly into the Abyss on a zipline middle of Istria, visitors can experience the above its weight. In addition to the architectural sights and parks and has become a firm favorite for preserved and most imposing fortresses in which reaches speeds of up to 50 kilometers authentic traditions, culture and friendliness Located directly across from Venice on the historical heritage, this prosperous and relaxed international bird watchers. the country. an hour at a height of 100 meters. of this relaxed and welcoming region. In other side of the Adriatic Sea, Novigrad is the destination is one of the recognized capitals Protecting Novigrad’s natural environment Sitting some 130 meters above the River Beyond the Castle, Pazin is the obvious particular, the restaurants and pastry shops only coastal town in Istria to be enclosed by of Istrian cuisine, with tourists journeying and its historic charms is the top priority for Pazinčica, the medieval Castle of Pazin is starting point for hikes or cycling expeditions of Pazin are attracting increasing numbers city walls. Despite its name, which means from afar to sample its seafood specialties and the city’s long-serving mayor. Investments in also the site of the legendary Pazin Abyss, a into the central Istrian countryside. of culinary tourists who come here to “new town” in Croatian, Novigrad retains an indulge in local wines. waste recycling, new sewerage systems and mysterious underground complex of caves, Foremost among them is the St. Simeon`s indulge in local specialties in all the seasons authentic medieval atmosphere, complete “Everyone who comes to Novigrad falls in low-consumption street lighting are helping canals and canyons. Once an inspiration Trail, an 8.9 kilometers route of moderate of the year. with historic battlements, bell towers, narrow love with our charm and with the romantic to keep beaches pristine, reduce energy for Dante and Jules Verne, the Castle and difficulty which offers stunning views of “We want our guests to relax and find streets and well-preserved churches, cloisters Mediterranean atmosphere,” says Anteo consumption and preserve Novigrad’s natural the extraordinary limestone landscape the local landscape as it passes through peace in Pazin throughout the year,” and palaces which date back to the Venetian Milos, who has been the mayor of the city and cultural heritage for future generations of that surrounds it are Pazin’s most popular picturesque villages and alongside attractive Mayor Renato Krulčić says. “Here they can era. The Lapidarium Museum of medieval since 2003. visitors from around the world. attractions for tourists. The Castle itself waterfalls, churches and chapels. experience the real spirit of Istria.”

So impressive is Pazin, that writer Jules Verne used its centuries-old Once a quaint fishing village, castle in his novel and even Dante mentioned the awe-inspiring Pazin Novigrad-Cittanova is also an architectural abyss in his works. From literature to history, it is an incomparable stop gem filled with historical sights, natural beauty, on the Istrian Peninsula. A magical destination where culture merges and rich in culture. It is one of the top Istrian with exquisite gastronomy to transport visitors towww.visitbaska.hr one of the most gourmet destinations where one can taste many Pa z i n fascinating medieval towns in Croatia for business or pleasure. gastronomic extravagances of Mediterranean food. AUTHENTIC IN EVERY WAY www.novigrad.hr www.central-istria.com MEDULIN: A MILLENNIA-LONG HISTORY

INTERVIEW WITH

Can you introduce us to Medulin? I believe it is the mayor’s role to put Once a fishing village, today Medulin is a forward sustainable and impactful projects modern tourist resort with a wide variety of like this that will help improve our main entertainment for families and nature lovers. economic sector, tourism. But it is not For those seeking adventure, there are a few only the municipality that is investing in small islands in the Medulin archipelago - greenfield investments; private local and Ceja, Levan or Bodulaš, to be explored. foreign businessmen are also interested in Medulin is the most touristic municipality the growth of our tourism sector and the in Croatia with over 2.8 million overnight Arena Hospitality Group is one of them. stays a year and is also famous for its coastline and camping sites and we already have a Why should investors choose Medulin for their beautiful sustainable glamping site with investments? fantastic amenities. Because we have a clear strategic plan. We And this is how we want the whole Medulin know what kind of investments we want; to be, a beautiful sustainable destination. we wouldn’t accept a furniture factory for example as it does not fit in our plans. Medulin also attracts a lot of athletes, even in We have developed and are preparing several the off-season months. Why so? projects that are ready to be started by investors Goran Bui We would like to be Southern Europe’s such as a sports center - one that would be used ć center for athletes, and we can because not only by tourists, but also by our citizens at Mayor during the winter, the sports grounds in the same time. We already have the location Medulin Municipality Medulin are ideal for training, especially permit and hope that by the end of this year, football (soccer) players. As a municipality there will be an international public tender for And to improve the quality of life of our Again, these projects are ready to be given to Another project that we hope will we have developed a few projects towards this its construction. Sports create opportunities, How do you work to ensure a high standard for citizens we are opening a new school this investors, all they need to do is to apply and attract tourists is the archeological park we goal, one of them being the Medulin Active not only for tourists, but for locals who reside the quality of life in Medulin? fall and by the end of the year we will start bid as these contracts will be awarded through developed with European funds for around Park which will also help us improve our close to these new facilities. Medulin is the second most developed building a new kindergarten which is being a competitive international tender. €3 million. Visitors can walk through an area standards of living. The goal is to make it the A message for the investors is that Medulin municipality in Croatia according to several financed with European funds. We are also with remarkable ancient history, breathe in best sports destination in the entire country. is a municipality that really supports criteria. A lot of young people are moving processing the documentation and permits the Mediterranean atmosphere of imperial On an area of nineteen hectares, we plan to interesting and attractive projects which are here because they find our municipality for another important project, a senior home. FACTS Rome, relax, and admire the live images of construct a football stadium, a recreational ripe for investment. We know exactly what attractive and unemployment is very low. its millennia-old archaeological history. It center, a tennis court, an athletic/running we want to have in our area and each of our We have very good infrastructure and Why should people come visit Medulin? was built here because it was the site where a track, swimming pools and a sports hotel. projects is also approved by our citizens. And public services such as waste management. The landscapes and sea around Medulin Roman emperor lived 2,000 years ago. Also, the climate is perfect and very the best combination is when the investors’ As a matter of fact, we are very proud of it are just beautiful. The Kamenjak Peninsula 32 sq km total area suitable for winter preparations and training. interests match to ours. compared to other places in the country. We or Cape Kamenjak, also known as the What is the local dish that one should not miss? have door-to-door separate waste collection Peninsula of Premantura (Punta), is truly Rakovica, a seasonal dish available at the and in just a few years, we managed to unique. Its coast is incredibly rugged and 50,000 end of spring. It’s a type of crab that is boiled recycle 35% of our waste. We are now offers many places to swim with incredible people during the summer and cooked with salt, wine and olive oil. It is spending about €30 million to upgrade our beaches, and some places that are only served with salad and it not only looks, but sewage system, a project that will take place available from the sea. It even has some nice +2.8 million also tastes delicious. in the next 2 years. Our infrastructure has locations for cliff diving. overnight stays a year been built for a large town so we don’t have And the lodging available to visitors is very What makes Medulin special for you? any issues during the summer months with good too, from hotels and private homes with Its remarkable natural environment and 50,000 people in town, when normally there beautiful swimming pools to campsites and 7 hardworking people. are only 7,000 during the winter. But most sports centers – they are all top quality. villages in the municipality important, we don’t have any problems with What would be your final message to our readers? our sea water quality. Any future projects to bring more tourists? €30 million Come to Medulin! You will definitely enjoy Our citizens are also happy because we We have a project for a big water park as well spent to upgrade sewers the nature and the beautiful accommodations have a lot of theater shows and all kinds of as one for an amusement park. The theme for available for the visitors. There is a wide selection cultural events here. this amusement park will be the Roman times. of things to do so it is up to you to choose. Tourism MEDULIN: A FAMILY RESORT TOWN THAT REVELS IN ROMAN HERITAGE LABIN: HILLTOP BEAUTY BY THE SEA The former mining town of Labin boasts stunning views, Its historical sights & natural wonders make this the ideal place for a family holiday intriguing heritage & a vibrant art scene

ess than a half-hour’s drive from the world- Mediterranean atmosphere of imperial Rome, and perhaps most importantly of all a one famous amphitheater of Pula, the popular relax and admire live images of our millennia- kilometer-long sandy beach whose shallow irst mentioned in Roman records way Venetian style. The terraces of this charming The town has also been careful to preserve Lresort town of Medulin is preparing to offer old archaeological history,“ says Goran Buić, and pristine waters are ideally suited for back in 285 A.D., and with Celtic ruins cobbled district afford unforgettable views out the mining heritage that was so important in tourists a very different sort of introduction to the Mayor of Medulin. children. Fhundreds of years older even than that, to sea, while looking inland tourists can see all its past. Tourists can visit a museum which the world of the Roman Empire. The new facilities, plus a state-of-the-art The town is also the natural base for in recent years the town of Labin has been eastern Istria laid out for their delight. celebrates Labin’s mining history and can Visitors to Medulin will soon be able to water park, are set to cement Medulin’s reaching the island beaches of Ceja, Levan or transformed from a center of mining and While the mines may have shut down and even explore a long tunnel where miners used enjoy an amusement park designed to an reputation as one of the most attractive places Bodulaš and for exploring the rugged scenery industry into one of the most interesting the factory workers moved out, Labin is far to carve coal out of the hillside. entirely Roman theme, alongside a brand- for a family holiday in the region. Once a and wildlife of the Cape Kamenjak, home to destinations in eastern Istria. from being a ghost town. Artists from Istria In the future, Mayor Valter Glavičić reveals, new archaeological park that lets families sleepy fishing village, the town now offers coves, caves, colonies of dolphins, seals and Overlooking Kvarner Bay, the beach town and beyond have moved to Labin in high it will be even easier for tourists to visit this most experience Roman times by using Virtual all the amenities that a family might need even a collection of dinosaur footprints. With of Rabac and the island of Cres, Labin today numbers and open their studios and ateliers charming of hilltop towns, thanks to a planned Reality goggles to visualize the past as they for a memorable summer holiday, including such a plethora of natural treasures, history is rich in architectural heritage and cultural to the public in the summer months, when cable car that will connect the two towns and explore ancient ruins and remains. unpretentious restaurants, plentiful concerts, and family entertainment, it is no wonder events, with the narrow streets and alleys of the the town’s streets become home to a popular create a unique destination combining Labin’s “Visitors can walk through an area with cultural events, accommodation options that the Medulin Riviera is one of the most old town lined by art galleries, cafés, boutiques festival of theatre, concerts and outdoor unique heritage and culture with Rabac’s remarkable ancient history, breathe in the ranging from glamping sites to 4-star hotels, cherished destinations in all of Istria. and elegant pink-hued buildings in the performances – Labin Art Republic. authentic beachside charms.

BESET IN Magical Villages on the Adriatic Blue LABIN RABAC Everywhere one turns there is water; The medieval town of Labin is situated on a hill above Medulin is three quarters sea! beautiful Rabac, both were once small fishermen´s This beautiful Istrian village is the villages. With beautiful bays & splendid surroundings, perfect base on the Adriatic coast to these towns have been attracting visitors for explore this region filled with sports, centuries. Their beauty & charm continues today. fine dining and family escapes. www.rabac-labin.com www.medulinriviera.info LABIN: AN IDEAL PLACE TO LIVE, WORK & PLAY INTERVIEW WITH

You are a Labin native son, correct? the town had to face a crisis which brought zone among the top 3 business zones in Yes, and I believe most of the people in town unemployment. Croatia and there are around 400 of them know me because I was born and raised But today the situation is different; the big in the country. here. I came back to Labin after finishing factories were substitute by small businesses college in Rijeka. I was working as a director and we have maybe only 200 unemployed What are the advantages of the Labin at HEP, the Croatian electricity company, people. We also have a business zone with business zone? before I became the mayor. In my previous about 800 workers. We believed that the The plots of land are ready to be built on job I learnt how to manage projects which business zone would help us increase since the infrastructure and permits are all was helpful since that is exactly what a mayor the number jobs available to the local ready. The workforce in the area is trained needs to know how to do. Being a mayor is population so that is why we created it. and resourceful and the place itself is a personal challenge for me; and my main beautiful and safe. Labin offers excellent challenge, is to make Labin a better place to Who are the present tenants at the Labin living conditions for those coming to work live in. I am totally focused on it. business zone? here. Different types of factories and many of Can you give us a brief introduction to Labin? them are foreign owned - 90% from Italy. We As the mayor, how do you see the current Labin, Albona in Italian, is a top-hill town managed to attract a lot of companies from living conditions of your people, what needs on the east coast of Istria. It overlooks Rabac northern Italy. We offered the plot of land to be improved? and the sea. The town has an interesting and infrastructure and they built the factory. Valter Glavi i I think that better than giving one financial history as the largest coal-mining center in The first company to come was Benetton č ć compensation for each newborn like many Croatia. in 2006 and back then it immediately Mayor towns in Croatia do, we need to create the Labin had a very strong mining industry generated 200 jobs. They stayed here for 10 City of Labin conditions so that both parents are able to after World War II but that industry started years before moving to Osijek. work to have a good life standard. That is to die out as the mining production declined Nowadays, the CAREL Group is present the strategy we decided to implement in tourism growth from now on is not about the tourists with a high purchasing power and and as an alternative, in the 70s, about 7 at our business zone producing LED lights, Another good example is the MCZ Labin; so one of our priorities has always quantity, but the quality. We have to have a offer an exclusive place for their vacation. new big factories were built here and they refrigeration parametric controls and many Group, a company that manufactures pellet been job creation. sustainable tourism development and one generated a lot of qualified jobs. The town of their suppliers have also come here. They stoves for the local market. They also export, If both parents are working, the children way of achieving this is by attracting those What sort of infrastructure development in those times was doing well producing a have recently bought their fourth plot at the especially to Germany. They were named need kindergartens and schools with a projects were put into place? lot of things to the Yugoslav market. But business zone to construct a factory that is going the best micro company in Croatia. longer period so the mother, in most cases, Treatment of waste management was one our civil war started, and things changed. to make components to car manufacturers By the way, a few months ago, the Croatian can work full time. This is another priority FACTS of them, and it was necessary because the The factories lost their main market and such as Mercedes and Lamborghini. national television reported Labin’s business for us, create a good educational system number of people in the area goes from where we provide free books too. 25,000 to 50,000 in the high season. We And people, to be happy, also need to have 1 have 600 kilometers of underground tunnels good sports and cultural facilities which we of the top three business and they needed to be renovated. also try to provide. We want to make sure zones in Croatia We currently have 35 projects being the town is an ideal one for living. We financed by European funds and one that we want the younger generations to stay here. 800 would like to have in the future is a cable car We believe in long-term initiatives and not workers in Labin connecting Labin and Rabac. We will apply to short-term measures. get funds for it. business zone How important is tourism for the town of Can you describe what Project eLabin is? Labin? 90% It is a project that started a few years ago Very important not only for the town of Italian foreign companies in with the aim of better connecting the town’s Labin, but for the Labin-Rabac municipality. business zone administration to its people as well as making Valamar Riviera invested €80 million in our inhabitants’ lives simpler. Two examples of Rabac and we, as a town, invested €12 million 35 what we have done so far; first, we do not want mostly on infrastructure development. It is projects being financed by people to wait in long lines to pay their bills, so now a true 5-star destination. we are providing a digital platform for them to European funds We have 1.5 million overnights a year be paid through our website and application. currently, and we want to make sure our Second, we provide Wi-Fi all over town. Sports

CROATIA: A NATION OF SPORTS LOVERS Croatia’s passion for sport & world-class facilities make it an ideal destination for athletes

or a country of just over four million next Olympic Games, many visitors to the people, Croatia certainly punches country find themselves inspired by the Fabove its weight when it comes to the Croatian passion for sports and for healthy international sports arena. living. For those looking for a break from Runners-up in the 2018 World Cup, cultural exploration or for something reigning champions of the Davis Cup for more challenging than the beach, Croatia tennis and home to legends such as former provides the ideal landscape for hiking, Wimbledon champion Goran Ivanišević, mountain biking, horse riding, sea basketball hall-of-famers Toni Kukoč and kayaking and even adventure sports such as Krešimir Ćosić and the most successful paragliding. female ski racer in the history of the Winter Furthermore, in the region of Istria and Olympic Games, Janica Kostelić, Croatia is especially in the towns of Medulin and an undisputed sporting powerhouse. Poreč, there are ample opportunities for There has been much debate over visitors to benefit from world-class sports the reasons for the success of Croatia’s facilities including tennis courts, Olympic- sportsmen and women, which range from sized swimming pools and stunning golf the genetic advantages of this strikingly tall courses. and athletic nation to the rigorous regime To raise the region’s profile among sports for developing and supporting sports that fans, the Istria Tourist Board has reached a was implemented in the Yugoslav years. strategic partnership with Bayern Munich, Just as importantly, the country benefits Germany’s most successful football team, from combines mountainous terrain with a under which it will provide the club stunning coastline, all with a climate that with facilities for training and events. As encourages outdoor pursuits, giving elite the result of agreements such as these, sports people an unbeatable environment increasing numbers of foreign athletes are for training. now coming to Istria to test themselves and While tourists who come to Croatia develop their skills in a country where sport may not be targeting participation in the truly is a passion. VALAMAR HOTELS: HELPING DEVELOP LOCAL ECONOMIES INTERVIEW WITH

What is Valamar’s role in the overall develop- to all of our properties and, via partnerships responsibility to the environment. One of our ment of the Croatian tourism industry? in our destinations, we manage and develop core values is taking care of our employees Valamar Riviera is the leading tourism company destination services to offer a complete and – employee satisfaction and development in Croatia by size, growth, investment volume, authentic travel experience to our guests. is a priority for Valamar as our business employees, share performance, geographic is not sustainable without highly satisfied reach, CSR programs, and is consistently How do you assess Croatia’s endeavours to and educated employees. We believe that considered one of the most desirable employers have a sustainable development of its tourism Valamar’s social responsibility is a source of in Croatia. industry? competitiveness – it is an essential element in As a leader in Croatian tourism, Valamar is Developing sustainable business models is creating a positive service culture which is in setting the development path of the Croatian the most important long-term challenge for return a key driver of success in our business. hospitality industry. Valamar’s investments in many industries, but for tourism it is a first- the hospitality industry in Croatia over the last class priority as the quality of the environment What can you tell us about your CSR programs? fifteen years add up to around €800 million. is an integral part of leisure travel, Croatia’s Within the company, we have nine CSR Today, our portfolio includes 34 hotels core product. We cannot imagine tourism umbrella programs which are aligned with and resorts, and 15 camping resorts located in Croatia without the natural beauty of the our core business activities and our key along the Adriatic coast from Istria and coastline and the preserved cultural heritage stakeholder needs. Last year, we invested 4,9% Kvarner to Dubrovnik in which Valamar can of past generations, so it has to be our Ivana Budin Arhani of our revenues in our CSR programs totalling accommodate up to 58,000 guests, meaning prerogative to ensure that development is not ć €13 million, including almost €3 million in non-profit organizations. Hence, we actively is absolutely paramount for sustainable that approximately every 15th traveller visiting depleting or destroying these resources. Business Development activities within our CSR program “Green contribute to local initiatives and activities, growth and development, especially in Croatia stays in one of Valamar’s properties. In Croatia’s coastline is relatively undeveloped & Corporate Affairs VP Valamar” which encompasses energy efficiency and in turn our guests have a more intense tourism. Valamar is the leading Croatian addition, we have recently acquired a property compared to many other Mediterranean programs and other initiatives. All Valamar’s and authentic travel experience while the hospitality employer when it comes to in Austria as a first step into our international destinations in Western Europe, which is Valamar Riviera properties have certified energy management local population enjoys a higher quality of life. raising the minimum wage, offering higher expansion, one of our strategic goals for the part of the appeal for our guests. However, systems, and 100% of the electricity comes from compensation and progressive wage growth, forthcoming period. development models also tend to be quite farms and solar energy infrastructure, e-car renewable energy sources. Within our CSR What is your policy regarding workforce education and training, career development In June we announced the start of the unsophisticated and lacking in strategic networks, etc. So, I am convinced that Croatia program aiming at destination development, development? programs, high-quality housing, awards largest single development project in the planning, which can also mean that long- is capable of creating a better kind of tourism we have initiated and developed numerous We are aware that the investment in people programs, and many other benefits for our company’s history worth over €100 million to term effects on the environment, inhabitants, for the future. large destination events, and we also invest in employees. In this year alone, we opened create a 5-star luxury resort, opening in 2021, agriculture, fishery or the local way of life are destination infrastructure such as playgrounds, 400 new positions to reach a total of 7,000 in Poreč where we are headquartered. not properly evaluated. What does sustainability mean to Valamar? sports facilities and beaches. FACTS employees. Yet, the challenge of retaining and What also sets Valamar apart in the Croatian However, in recent years Croatia has We believe that leading companies such as We are especially proud of our “Big Heart of attracting good employees into our industry tourism industry is our business model. sped up investment in public infrastructure, Valamar have a higher level of responsibility Valamar” program, through which we contin- will remain our key priority especially as we Valamar is an asset owner and asset developer; waste management, destination services, to the environment in which they operate uously support numerous organizations and 34 strive to increase the quality and the range we provide hospitality management services high-quality hotel and resort projects, wind because we have a significant influence on initiatives in local communities. Valamar’s hotels & resorts of our services. Human resources, further the development path of our industry and best-known philanthropy project is “A Thou- capital investments in hotels and resorts and our peers. This belief is also informing our sand Days on the Adriatic Sea”, providing free infrastructure development are going to be the responsibility to ensure sustainable returns to summer holidays to thousands of children in 58,000 key prerequisites for extending the season in shareholders over the long run. Sustainability need, often enabling them to see the sea for total guest capacity at Croatia over the long run. for Valamar means that we are creating added the first time in their lives. Valamar’s properties value for all our key stakeholders – guests, What makes the Croatian experience special employees, destinations and shareholders. How do you help the communities where your €13 million and unique? Our strategy and business activities are aligned properties are? invested in CSR activities This question I can answer as an expert in and evaluated on that basis. We are committed to the development of in 2018 the hospitality field or privately. I choose to In managing our impact on the local communities where our properties are answer as a local: All of you who have never environment, Valamar is focused on the located. We believe we should do this because been to Croatia – come – our coast, nature, protection of the sea and coastal ecosystems, it benefits our business as much as it does the 100% culture, history and hospitality will make it energy efficiency and green energy, water communities themselves. We have developed of the electricity used at worth your while. In Croatia the rhythm of savings, proper waste disposal and active a series of projects and long-term cooperation hotels from renewable life is measured, towns are intimate, food is communication with guests, employees and models with local governments, tourist boards, energy sources homey, nature is stunning, and it is very easy suppliers about ways to improve our collective service and event providers, sport clubs and not to feel like a tourist. Gastronomy

ISTRIA: AN AUTHENTIC TASTE OF HEAVEN

Seasonal ingredients & long-standing traditions have won lasting fame for Istrian cuisine

elebrated for its seafood, truffles, pasta dishes, while ice cream and chocolate wines and olive oils, the cuisine of cake with truffles make for some uniquely CIstria is one of the undisputed cultural Istrian desserts. Those people who may be treasures of Croatia, delighting gourmets deterred by the high price of the delicacy and connoisseurs from around the world. should remember that since Roman times Known as the Tuscany of Croatia, the the truffle has been prized as one of the region is famed for healthy and inventive world’s most powerful aphrodisiacs. Mediterranean dishes that can rival anything Shortly after truffle season, another produced in Italy. No visitor comes away aphrodisiac takes over as the seasonal treat from Istria without raving about the quality of choice - wild asparagus. This unusual of the cuisine, whether it be the seafood of tasting vegetable is used in many dishes in coastal areas or the succulent meat-based the springtime, especially in rustic omelets dishes of the interior. and as a garnish for traditional Istrian pasta Although Istria has no one signature food, varieties such as fuži and pljukanci. it is perhaps most famous for its truffles: the Moving from the soil to the sea, Istria region’s white truffles judged by many to be is renowned for the quality of its shellfish. of dishes, especially in the winter months. finer than even the truffles of Italy. Grown Scallops, oysters and mussels have been Gourmets say that a fortunate combination of from September until January, white truffle cultivated in the waters of Istria since ancient salt and fresh water around the coastline of the shavings are often used in steak, fish and times and today they feature in a wide range Istrian peninsula gives the seafood harvested here a unique and unmistakable flavor. The Adriatic squid is another much prized delicacy which is hunted only in winter when the sea is cold. Caught with special hooks, they can either be baked whole, stuffed, or pan-fried with herbs, lime or spices. Foodies should also be sure to try the legendary sea scallops of Novigrad and at least one fish or mussel dish cooked in the famous buzara style with garlic, parsley, olive oil and white wine. When it comes to wine and olive oil, thanks to its climate and terrain, Istria is in a league of its own. The region’s olive oils, often produced by small cooperatives or single farmers, are regularly ranked among the world’s very finest and are characterized by their artisanal, individual quality. Meanwhile, white wines from the Malvasia grape make the perfect match for Istrian seafood, while no hearty meal in the interior is complete without dipping your bread into supa, a mulled red wine served in an earthen jug which has been putting the fire into the bellies of Istrian farmers and laborers since time immemorial. PRIMORJE-GORSKI KOTAR COUNTY: PRIVILEDGED GEOSTRATEGIC POSITION INTERVIEW WITH

The Primorje-Gorski Kotar County has a terminal, petrochemical and power plants. the island of Krk and Kukuljanovo in Bakar privileged location. Can you introduce it to This means we need to take care of and are two examples. We are also developing our readers? protect our county because of environmental a big economic zone in Matulji, a border Our county, located in western Croatia, in- issues. We have detailed documents and town with Slovenia which could attract cludes the Bay of Kvarner, the surrounding studies relating our development and the investments related to border activities. Northern Croatian Littoral, and the moun- environmental impact of each industrial Since we have a lot of forests, we also tainous region of Gorski Kotar. Its main city project we have in the county. produce a lot of products made of wood so is Rijeka and there are about 315,000 living there is potential there. We should also be in Primorje-Gorski Kotar County which is How high are environment related issues in looking at businesses related to the energy the fifth largest one in Croatia. It is unique your agenda? industry and refineries since we have a long because of its geostrategic position and The county has 12 departments that manage tradition in these sectors. natural diversity including islands, coastal administrative procedures in different areas. I’d like to point out that we have a lot of and mountain areas. We also have a lot of One of them is spatial and urban planning small and medium businesses which help natural water resources. and they are responsible for all matters the development of the economy. concerning the environment. The county had a very developed industry We also founded an association with the What is being done to extend the tourism in the past. What are the main economic aim of protecting our nature. We initiated a season, so it is not only strong a couple of sectors today? lot of projects connected to the protection Zlatko Komadina months every year? It used to be one of the biggest industrial of our animals and birds like the condors Our main season during the summer centers in former Yugoslavia along Vukovar on Cres Island which is the biggest island President, Primorje-Gorski months is always busy and full of activities and Maribor. The history of the Primorje- in our county. In a small village on the Kotar County because that is when we get most tourists. Gorski Kotar County and the City of Rijeka island of Cres we built a reservation for So to attract visitors before and after the is rooted in a centuries-long tradition in these birds. We also started a European busy summer months we have developed industrial manufacturing, shipbuilding, Union-funded project connected to the of Croatia’ so we are very much concerned several pre- and post-season cultural pro- the production of petroleum products and protection of bears, lynxes and wolves as about any environment issue. grams, events and activities. We have also in Lošinj to protect our history in shipping. cooperation with Slovenia with the aim to petrochemical, pharmaceutical, wood this is the smallest area in Europe where a few events related to gastronomy and Some of these projects were done in attract tourists all year round. processing industry, etc. Though times have these three species coexist. Tourism has been pivotal for Croatia’s enology. changed a few of these industries, we still There are many forests in Gorski Kotar, as development for the past few years. What Then, we have developed sports events As president of the county’s tourist board, FACTS have a big refinery here along with an LNG a matter of fact, it is called the ‘Green Heart role does tourism play in the county’s which are becoming popular as they promote what is the message you send to attract more economy today? a healthy lifestyle and wellness. Our county visitors? Apart from being the president of the county, was one of the first ones to develop and Our slogan is “Diversity is beautiful”. This is I am also the president of the county’s establish a cluster for health tourism in 315,000 what I like to tell people: we have a lot of di- tourism board so definitely tourism is an Croatia. Our cycle tourism, for example, is population in the county versity, different offers in a such a small area important sector for us. Today, it plays a big well known by those interested in it. so we have something for everyone. Starting role in our economy and represents around Our county owns a few health centers with the weather because we have a huge 20 percent of it. that provide thalassotherapy and deal with 5th landscape with several climate zones – from I hope that other sectors will soon play a cardiac and respiratory problems. A good largest county in Croatia Mediterranean to mountain climate. stronger part in the economy too, so we don’t example of that is our center in Crikvenica. And we have an excellent gastronomy and depend too much on one sector. So I believe that medical tourism has a huge a rich cultural heritage. potential that can be developed along with 20% Glagolitic script, the oldest known Slavic What are the investment opportunities the private sector who could offer dental and tourism contribution to the alphabet, can be seen here too and there are outside tourism so other sectors can also aesthetic plastic surgery clinics. So, if we great places to visit such as Baška and Opatija local economy prosper? make progress in medical tourism, we can not to mention the nature parks of Risnjak Rijeka, our main city, has a big port and there also extend our season to months not in the and Učka are many economic activities connected to summer. st the port. So many business opportunities And because of our maritime heritage 1 What is unique about your county? connected to the port could be developed. we have also opened two sea museums, county to develop health It’s a multicultural region with 22 national tourism in the country We have industrial and business zones that in Mošćenička Draga and in Krk as well as minorities. Our people are very open-mind- also offer good opportunities, Omišalj on reconstructed boats and a big sailing ship ed, and we welcome everyone! KVARNER: DIVERSITY IS BEAUTIFUL

INTERVIEW WITH

What areas does the Kvarner Region a sustainable tourism development. We are embrace? a region you can visit any time of the year The Kvarner Region is part of the Primorje- and not only during the summer months; Gorski Kotar County and covers the coastal this makes Kvarner a more attractive area of the Kvarner Bay, several islands and destination. For the last 8 years, the number most of the small historic province of the of overnight stays during the preseason has mountainous Gorski Kotar. It includes the risen 90% and 80% during the post season. Adriatic shore of Opatija, Rijeka, Crikvenica, We have several projects to brand Kvarner Novi Vinodolski and the whole Gorski Kota; and its numerous destinations and activities. the main Kvarner islands are Cres, Lošinj, For example, Kvarner Gourmet & Food, Krk and Rab. promotes our gastronomy; local businesses The name Kvarner is often used to market and restaurants participate in this initiative. and promote the Primorje-Gorski Kotar Kvarner Family is the project related the County and our slogan “Diversity is beautiful” private accommodations for tourists and we was chosen because it embraces a variety of try to match the accommodation according to small different places, including islands and what the visitors want and like, if they want a mountains. place that is bike or pet friendly, for example. Because of our geographical location and We have also been working intensively Irena Perši Živadinov different places, Kvarner is one of the most with local clinics to develop health tourism ć diverse parts of Croatia and tourism here is as we have an excellent climate for it. Director not seasonal. One can visit us throughout Kvarner Tourist Board the year, during the winter most people visit Have you been successful in developing the the coast and during the summer they go to region’s tourism sustainably? the islands. The development of the sector needs to improving our people’s way of life. this area, so not only the restaurant owner, unique. These sorts of special experiences How can tourism stop people, especially the consider economic, environmental and Sustainability is always part of every but other residents could benefit from the always make a visitor return to a destination. young ones, leaving small towns? How would you define your tourism offer? social sustainability. Our sustainable project. For example, in the Kvarner business. A sustainable tourism development should Kvarner was never a mass tourism tourism strategy is long term and envisions Gourmet & Food project, we encourage the Sustainability does not mean that the solve part of this problem by providing destination, we have always aimed at having not only the economic success, but also restaurants to offer local produce, grown in development has to stop, we cannot stop employment for the people that need to FACTS development. But we need to make sure we leave because there are no jobs. Tourism are developing in the right direction and needs to generate more jobs, so we employ never disturb the lives of our local people. the local workforce and by doing so we automatically help the local communities. Have you been able to access European 6.3% We are trying to develop hospitality and funds to help the development of tourism in of Croatia’s area tourism schools and also connect students Kvarner? with our hotels and restaurants. This helps We are currently working on 5 projects 305,000 to provide work to the local population and connected to sustainability with the support inhabitants at the same time give our businesses the of European funds. One of them is called workforce they need. Mala Barka (Little boat), it connects the Slovenian and Croatian coastal area with a 276 Kvarner has been attracting Europeans protected cultural unique tourist offer based on the tradition for more than 170 years. What makes it so and story of our maritime heritage. This monuments special? project has involved a lot of local people Our guests emphasize our preserved nature and by restoring 13 old wooden boats we 1889 and environment as the main reason for visiting inspire the importance of conservation Emperor Franz Josef Kvarner. So, we accentuate the preservation of and valorization of maritime, fishing and proclaimed Opatija a our environmental and cultural heritage as a shipbuilding heritage. Our people share health resort priority. Also, this part of Croatia has a number old traditions with the visitors who are able of autochthonous monuments of the Croatian to experience something authentic and culture and that makes it special. RIJEKA: A CITY IN TRANSFORMATION

INTERVIEW WITH

Please introduce us to Rijeka. example: Rijeka was the first city in the former Rijeka, the main city and county seat of the Yugoslavia to accept the punk movement; Primorje-Gorski Kotar County, is the third another example, Rijeka had the first disco in largest city in Croatia in terms of population, this part of Europe. but second according to budget and investments. Has the economy of the city also changed as It is an important port city and this year much? we celebrated 300 years of Rijeka being Before our War of Independence, Rijeka proclaimed a Royal Free port by King Karl was an industrial city. However, there have VI. The port has had a direct impact on the been a lot of changes in the last 25 years development of not only the city, but also and nowadays are economy is very different the whole of Croatia. In the last 90 years it from what it used to be. We no longer belonged to several different states and the have big factories, but mostly small and city has been shaped by constant changes medium businesses engaged in designing, and created a cosmopolitan environment IT, manufacturing, construction, trade, and of open views and tolerance to the richness professional, scientific and technical activities. and diversity of race, nation, religion and Tourism has also become important for the culture. economy of the city. Vojko Obersnel Someone born in Rijeka in 1913 and alive 2020 is an important year for Rijeka. It is ready in Rijeka and the Primorje-Gorski Kotar is most important, we want to give ordinary in 1991 would have lived without moving You mentioned that Rijeka receives a lot of Mayor to be a European Capital of Culture? County lack local cultural centers and people the opportunity to participate and the idea through the following states: the Austro- investment. Can you expand on that? City of Rijeka We have less than a year, so we would have a developed models for citizens. So the goal behind the project is ‘Rijeka, port of diversity’. Hungarian Monarchy; the State of Slovenes, Today, just the government itself has invested problem if I said we were not ready! of 27 Neighborhoods is to strengthen local Our diversity being the result of the historical facts Croats and Serbs; the Kingdom of Serbs, Croats more than €200 million in different projects. We have been working hard to make communities by strengthening human I mentioned before. and Slovenes; the Italian Regency of Kvarner; A lot of them are very connected to the port As Rijeka will be the European Capital of sure that infrastructure-wise it is ready and resources, developing interpersonal the Free State of Rijeka; the Kingdom of Italy; in order to make it more competitive among Culture next year, we also got a lot of funds preparing the program. I cannot speak about relationships, organizing cultural activities Did you expect to be selected to be one of the the Kingdom of Yugoslavia; the Independent other Europe ports. for renovating parts of the city and upgrading the program in details yet, but I can already say and increasing cultural contents. What 2020 European Capitals of Culture? State of Croatia; the Third Reich; the Socialist We also have a lot of investments on its infrastructure. it will be a very interesting and diverse program A lot of people were surprised when we Federal Republic of Yugoslavia; and finally, projects that are financed with European with more than 1,000 different activities and decided to launch our candidacy and doubted the Republic of Croatia. Union (EU) funds. This year, Rijeka received You are currently serving your sixth term as events, We have hired professionals to support FACTS that Rijeka could win the competition over The changes of states brought something more funds from the EU than any other city mayor of Rijeka. What has been key in keeping us with the program which will include cities like Dubrovnik, Split, Zagreb or Pula. special to the city: a liberal way of thinking, in the country. More than €250 million was this position? theater and street performance not only in But, in the last 15 years, the EU has been openness, and acceptance of new and received for various contracts and projects that I just started my 19th year as mayor of the Rijeka but also in towns near us and even on given the opportunity to not so known cities different cultures and nationalities. For were made available through tenders. city and I think continuity is paramount for the islands near us such as Krk. 3rd like Rijeka to be European cultural capital; largest city in Croatia a successful civil servant to finish big and Part of the Rijeka 2020 is the 27 cities that have been transforming themselves important projects. I believe that two or three Neighborhoods project. All areas of the from typical industrial cities to cities that are mandates are the minimum to really make Primorje-Gorski Kotar County will be evenly 200,000 booming and opening up to tourism. a change and be able to conclude relevant included in 27 Neighborhoods – islands, the population projects. coast, the hinterlands, the highlands and the What makes Rijeka different from the other Also, it is important to have a good team city of Rijeka. The selected neighborhoods, €200 Croatian cities you just mentioned? that supports and understands you and have cities, towns, villages and other areas will take million invested by the Rijeka is an open city, not only for tourists a good working relation with those serving the part in international partnerships, participate government in the city but also for investors. We have a nice community because the city is not only the in neighborhood festivals, and host European coast, history, industrial heritage and administration, but also all the public utility Capital of Culture programs. The aim of great investment opportunities. We have companies that deal with transport, waste 27 Neighborhoods is to provide multiple 1,000 opportunities in different sectors and I can collection, gas and heating, water supply, etc. opportunities for establishing exchange different activities & mention recent successful projects in the and the institutions responsible for education, programs spanning the entire European events planned for pharmaceutical industry, construction of social and sports activities, etc. All of them Union, thus creating an informal cultural Rijeka 2020 new hotels, tourism and there are a lot more! make up the city and it is necessary to be able activity network between neighborhoods that We welcome all people wanting to come to manage and understand all of them. will last beyond 2020. Some neighborhoods here, whether to visit or invest in Rijeka. Culture

RIJEKA: AN ELEGANT CITY OF CULTURE In 2020, the bustling port city of Rijeka will hold the title of European Capital of Culture

he third largest city in Croatia and its most diversity of race, nation, religion and culture,” In 2020, Rijeka will open to the public an important port, in 2020 the city of Rijeka Rijeka’s Mayor Vojko Obersnel says. “For extraordinary City of Rijeka Museum, which Twill assume the role of the country’s very example, Rijeka was the first city in the former will be housed jointly by a giant former first European Capital of Culture. Yugoslavia to accept the punk movement and sugar refinery and by a decommissioned Maybe it doesn’t have the same stunning we had the first disco in this part of Europe.” merchant ship, the Galeb (or Seagull), architectural heritage of some other towns in Today an integral part of the European now permanently moored in the port. In Croatia, but in many ways, Rijeka is an obvious Union, as Capital of Culture Rijeka will be the Benčić industrial complex, the town is choice for the festival. In recent years the title showcasing and celebrating its inclusiveness constructing a brand-new city library and is of European Capital of Culture has often been and liberalism to the full. Under the theme of converting what was once a tobacco factory held by port towns and industrial cities such “Port of Diversity”, the festival aims to create a into a specialist venue which will hold as Liverpool, Glasgow and Rotterdam which meeting place for Europeans from all different workshops and organize activities especially have transformed themselves into busy hubs of backgrounds to express themselves, exchange for children. services, tourism and commerce. ideas and share cultural values. Rijeka also aims to spread the benefits While seaports around the world are In the countdown to 2020, Rijeka of being European Capital of Culture not renowned for their diversity, tolerance and open- is repurposing some of the city’s most only across all parts of the town and the mindedness, even by these standards Rijeka is prominent industrial buildings into centers surrounding region, including islands in special: in the 20th century, at different times the of art and culture. The town has already built Kvarner Bay such as Krk. “With more than city formed part of a dozen different states. an award-winning Museum of Modern and 1,000 different activities and events, we want “This has created a cosmopolitan Contemporary Art and a dazzling space for to give all the people of Rijeka and beyond environment of tolerance to the richness and coworking and cultural events, the RiHub. the chance to participate,” Obersnel says. OPATIJA: CRADLE OF CROATIA’S TOURISM INDUSTRY INTERVIEW WITH

Why is Opatija considered the cradle of and on the slopes of the Učka Mountains. Croatia’s tourism industry? Opatija is known by its beautiful architecture The story of Opatija is closely related to influenced by the Austro-Hungarian sytle. the church of St. James in the center of It has a great climate, topnotch hotel,s not the town, one of the town’s most significant to mention its beautifully landscaped parks buildings; as a matter of fact, the town’s and promenades. We have plenty historical name, Opatija, is the Croatian word for walking trails and paths from the time of the abbey. Four centuries after the construction Austro-Hungarian Empire. In the past, it of the church, Opatija emerged as a holiday was the place for ‘health tourism’ because of resort for the elite. the climate and environment. The first holiday house in Opatija, the Villa Angiolina, was built by Iginio Scarpa Has Opatija changed much since tourists back in 1844. This year is now officially start coming 175 years ago? considered as the start of the tourism The most important question for us has always industry for us. The Villa Angiolina hosted been how to keep all our heritage for the next many famous historical figures, such as generations. Our town’s development plan Emperor Franz Joseph I of Austria-Hungary, has placed sustainability as the top priority. the Empress Maria Anna and the Croatian We don’t want to overbuild in Opatija Ivo Dujmić Ban Josip Jelačić. because we don’t want to compete with other So the Croatian tourism industry ‘was born’ destinations to get more tourists. We surely Mayor in Opatija 175 years ago. And the first hotel want to avoid mass tourism. For example, we City of Opatija on the Adriatic Coast, Kvarner, was also built only welcome small cruise ships during the here in Opatija. summer season, no more than 400 to 500 guests at a time. villas that are being built have to be upscale So we are building a new road to alleviate visitors have free internet access, whether Why does Opatija have a very exclusive How would you describe the town? This is a destination for high-end tourists properties. All of our events have to be the pressure of having a lot of people going they are on a beach or in a park. property market? It is located on the shores of the Kvarner Bay with 4- and 5-star hotels. Apartments and appropriate for high-end tourists. By the through our town. We have also started Some people say that property prices here are way, Opatija has one of the most beautiful building small public and private garages. more expensive than in the French Riviera. summer stages for shows, the Open Air All of the hotels and villas have to have their FACTS Maybe this is true, but we are not as crowded, Theater, with the capacity for around 5,000 own parking spaces. and the cost of other services and utilities are people. Infrastructure-wise, we are content with our certainly cheaper here. At the same time, we never neglected our water and sewage systems which guarantee Our property market is not very big because inhabitants. If the locals are satisfied, the our clean and pristine sea. 11,500 of our sustainable development strategy; we guests will be too. So we provided a lot of population do not want to overbuild and since tourism services to our people in terms of health, Does the town development plan take into is the main economy activity for us, we want education, living-in-the-city benefits and consideration what the locals want? it to be perfect. The guests have to feel as if employment to make sure they are happy. The town’s development strategy and all 10 they were in paradise, with excellent services For example, we built one of the biggest the decisions we make have to go through town council boards and gastronomy available. and most beautiful kindergartens in Croatia the process of public discussion and with some European funds we received to consultations first. We have 10 local boards What sets Opatija apart from other cities on the avoid any child not going to pre-school. for that. We need to have the support of the Croatian coast? Children come first for us. majority of the community for any of our 175 Its tradition in tourism services, over 175 years, actions. years of tourism tradition and its climate which is ideal and makes Opatija What is the current population of Opatija? Once we do have the approval, we address like a health center. It is not only a safe town, We have 11,500 inhabitants and the same whatever the town needs, for example, sports but a beautiful one with its several parks and the number of tourists during the summer and cultural facilities. The administration 5,000 amazing nature around it. And any visitor will season. But a lot of people go through our provides free parking, free school, free capacity of the town’s experience a unique and top-quality gastronomy. town because if you are travelling to Istria transport to the residents and without raising Open Air Theater I believe it is worth every single penny and from other parts of the country by car, you taxes. We also have implemented the use of I am sure all visitors will be very satisfied after need to pass by Opatija. new technology all over the city. All of our spending time here. Opatija is special! Tourism QUEEN OF THE ADRIATIC OPATIJA: OPATIJA: OPULENCE & IMPERIAL HERITAGE INTERVIEW WITH Long a favorite destination for the nobles of Europe, Opatija epitomizes glamour & affluence

Opatija has a long tradition in tourism. Since The city is still dominated by beautiful Secession when has the sector been important to the city? buildings and villas designed by Viennese Opatija, often called the Pearl of the Adriatic, is architects; that is why Opatija is also often called the cradle of Croatian tourism and one of the “Little Vienna”. We also have beautiful parks and most well-known destinations in the country. It gardens which are the landmarks of this city and has been a tourism spot for over 175 years when the best-known is called Angiolina. members of the Austro-Hungarian aristocracy Villa Angiolina, built by Iginio Scarpa is started visiting Opatija as a holiday destination what we consider the birthplace of our and because of its warm climate and sea breezes. Croatia’s tourism and today it houses the This 175-year-old tradition has influenced and Croatian Museum of Tourism. or the best part of two hundred years, the defines the city’s current tourism product and Opatija still carries a strong footprint of the resort of Opatija on Kvarner Bay has been offer. One can still feel today the legacy left imperial times. However, it has also been able Fsynonymous with elegance and luxury. by the aristocrats and intellectuals that spent to adjust to modern times. Frequented by the crowned heads of time here. Some of past distinguished guests the Austro-Hungarian Empire, including include Franz Joseph I of Austria; Wilhelm How would you define Opatija’s tourism strategy? on numerous occasions Emperor Franz II, German Emperor; Elisabeth of Wied, the Our priority is to offer to our visitors not only a Joseph I and his wife Sissi, as well as nobles, Romanian queen widely known by her literary great service, but also great experiences which is writers and artists from across Europe, today name of Carmen Sylva; Empress Elisabeth the new trend in terms of tourism. Tourism today Suzi Petri i the town is celebrated for its belle époque of Austria, nicknamed Sisi; writers Anton is not only about going to a place, the place needs č ć architecture, luxurious hotels, dazzling Pavlovich Chekhov and James Joyce; dancer to ‘awaken emotions’ in the visitor. If the tourist Director restaurants and above all the Lungomare, a Isadora Duncan; composers Gustav Mahler doesn’t feel or connect with the place, he won’t Opatija Tourist Board stunning 12 kilometer-long coastal path. and Giacomo Puccini, just to name a few. Back go back there. More than a hundred years after its imperial then, if you wanted to see or be seen, Opatija heyday, Opatija continues to captivate deep- was the place to be. How does Opatija manage to have tourists all understood that we had to diversify our offer to pocketed visitors in all seasons of the year and villas have been transformed into luxury and are taking great pains to avoid the risk year round? be able to attract people throughout the year. with its mild climate, peaceful parks, cultural spas and wellness centers that are popular of over-tourism. “We certainly want to Has the city changed much since those days? Opatija is one of the few tourist destinations Also, you need to adjust your offer to what festivals and fin-de-siècle atmosphere. around the year. avoid mass tourism,” Mayor Ivo Dujmić The city architecture is still the same from in the region that is busy the whole year and the visitors want. Here we are able to cater to Most visitors today choose to stay in one of This summer, actors brought the history explains. “Opatija does not compete with those days and even the local gastronomy the reason behind this is that we were able medical tourism, business/MICE, cultural, the opulent hotels that were originally built of the town to life on a unique walking tour other destinations in the number of tourists. today still includes dishes from the imperial to develop different types of tourism and can sports, gastronomic topped with the special to cater for the aristocrats and celebrities through the town, Opatija Time Travel, Sustainability is our top priority.” times. The city received a lot of investments offer different products to our visitors. We events we organized. of pre-war Europe. Hotel Kvarner, the very accompanying tourists in the guise of famous Suzi Petricić, Director of the Opatija at the end of the 19th century and what was I always like to point out that Opatija was first hotel on the Adriatic built here in figures from the past. Tourist Board, agrees: “only with sustainable constructed then still prevails. But it was in the first developed as a winter holiday destination, a 1884, hosted Franz Joseph and celebrities To preserve Opatija’s historic appeal for management can we ensure that we preserve FACTS beginning of the 20th century when most of place where people came because of this mild such as dancer Isadora Duncan and still future generations, the town’s authorities are Opatija’s cultural and natural wealth for what we see today was built. This is when both winter climate for medical reasons and only welcomes guests today. Other historic hotels investing strategically in new infrastructure future generations to enjoy.” our Lungomare - a unique coastal walkway later it became popular as a summer resort too. about 10 kilometers long which still is one of the major tourist attractions in Opatija, and the 19th-century How do you make sure your tourism product Carmen Sylva forest path were constructed. health resort is being developed in a sustainable and MAJESTIC OPATIJA AWAITS responsible manner? When we are developing any tourist product or The Opatija Riviera offers diversity for its guests;

1844 organizing an event, we make sure we esteem culture, spas, luxury resorts and even dog friendly first holiday house in beaches! It is a fashionable Adriatic tourist resort the socio-cultural authenticity, preserve the that once even hosted Austro-Hungarian nobility Opatija was built cultural heritage, maintain traditional values due to its amazing, mild Mediterranean climate. and respect the natural environment, always Today it boasts villas that have been turned in close cooperation with experts in the field of into boutique hotels, wellness centers and even 10 km congress halls. length of Lungomare, the sustainable development. town’s coastal walkway We are very aware that only sustainable DISCOVER THE QUEEN OF THE ADRIATIC! management can ensure that we leave our www.visitopatija.com cultural and natural wealth for future generations. AMADRIA PARK HOTELS: TRADITION, HERITAGE & CONTEMPORARY LUXURY INTERVIEW WITH

Can you tell us about the award Amadria Park is from the last century and many of the very have different kinds of congresses all the time, Hotels won last year? nice buildings, that were used as guesthouses, from medical to IT related. We are the national winner of a European were already built before we came here. But, we do have some advantages. First, our Business Award (EBA) for sustainability and geographical position and good connectivity the environment. We were the first hotel group What kind of tourism does Opatija and your with the main Central European cities; you that won an award in this category. The jury hotels attract? can reach Opatija from most of them in just and other participants were impressed with We are not a resort and we do not cater a couple of hours. Second, the fact that we the attention we pay to social responsibility for tourist groups and tours. We focus on are surrounded by a stunning environment and environment. These are important issues individuals and MICE tourism – business with scenic views. Our incredible location for us. Why? Because we are part of this town meetings, congresses and events. Each segment encourages people to organize their congresses and live with the local community. We care represents around 50% of our business so they here so the attendees can enjoy the best from about them; we organize a lot of different are equally important for us. We work 365 both worlds; work and play. events and concerts for them and work with days a year, which is not the case in most of local schools as well as the university. the hotels on the Croatian coastline. In order You are open 365 days. What are the challenges We also want to be in touch with nature to be open year-round, we have a lot of efficient to make sure that the young people come, work and our practices have to be clear and simple. people in our sales department who reach out and stay in Opatija all year? For example, since we have a lot of rain, we directly to potential customers and we also use This is a problem that did not start today, it collect water and keep it in a big well and that digital platforms to attract guests. Most of our Ela Komlen started at least 5 years ago. Our young people way, also save water. Additionally, we buy food MICE guests come from Europe. Regarding started moving to Austria or Germany. Why, mystical but there is some kind of positive We were wondering why lakes and mountains for our hotel from local producers. our individual guests, 30% are Croatian, and Board Member we ask, when it is much nicer here in Croatia energy in the air. When you are walking and they told us that Kvarner Bay is like a the rest come mostly from Europe. Amadria Park Hotels for them? It is because of salaries and this is one through the Lungomare or through the parks big lake for them because of the islands, and How would you describe Opatija? of our biggest challenges. It is very frustrating you feel calmness and a special atmosphere U ka is a big mountain where one can hike. Opatija has always had a long tradition in How competitive is the MICE segment here in for them to see that they only receive around and mood. I also believe the microclimate in Also, the winds from the mountains tourism of more than 180 years and is really a the Mediterranean? conferences, you need big facilities and hotels. €400 when their salary is about €800. The Opatija brings a special energy to the town. and from the sea meet at our Lungomare remarkable place. The town has 10 beautiful It’s very competitive. But, I can’t compare In Opatija, the conference center’s capacity is taxes are very high. I believe we need to which is very soothing and supposed to be parks full of flowers and trees. It isn’t the Opatija to cities like Barcelona that can host around 1,000 people and our Hotel Milenij change this, and it is up to the government to What is it that attracts people to Opatija? good for your health. Wellness is something typical town as we don’t have squares, only a 27,000 people, or even Šibenik that has a con- has a ballroom for 220 people. We need to be improve this situation. Also, the millennials A tourist agency from Great Britain is that is very important in Opatija and a lot traditional marketplace and a long main street ference center for about 3,000 people. To be very creative and flexible to attract the right have a different way of thinking and are not marketing Opatija as lakes and mountains. of people come here looking for this type called Marshall Tito. Most of the architecture a leader in the MICE segment and host large customers. But we are being successful and prepared to work 10 hours a day. They want of tourism. They come with the purpose to have time for themselves and are not always of improving their health and well-being prepared to wake up early! FACTS through physical, psychological, or spiritual What we are trying to do is to offer good activities. salaries and work conditions, so young people can make decent money, have a place to live, 1836 And what can they do here? build a family and lead a normal life. We also year southern part of We have an interesting museum here where try to stimulate people in different ways by Hotel Milenij was built as a you can see records of 14 different emperors developing our human resources and make luxurious villa that not only visited Opatija but stayed here sure they are happy here. For our business, for long visits. it is obviously important to be profitable, but There are lovely parks near the sea which we also need our workers to be happy with a is something special and unusual. Angiolina genuine smile on their faces. We want our 1898 Park, with a great variety of plant species, can employees to be content and people won’t be year it become a café named be described as the green heart of the town. happy if they have to worry about where to live Caffé Principe Umberto We also have a lot of sport activities on the or how to pay their bills. mountain or at sea not to mention music festivals, events connected to cultural heritage Why is Opatija special? 70% and history, etc. Opatija is very unique. It’s not only elegant of business are If you want a beautiful vacation for both but also mystical. I’ve been living here for MICE related the body and the mind, you just have to visit 10 years and I still don’t know why it’s so Opatija. You will certainly find peace here. LOŠINJ: ISLAND OF VITALITY

INTERVIEW WITH

Can you give us a brief introduction on Mali trees and crystal-clear water (the sea). and even small businessmen including those Lošinj? We have a lovely mild winter, spring and fall working in agriculture as well as citizens. Mali Lošinj, situated on the island of Lošinj which are ideal for those with respiratory So our sustainable tourism development in the Primorje-Gorski Kotar County, is the issues and other health problems. Back in is taking place because we have talked and biggest town situated on a Croatian island and 1892, Mali Lošinj and Veli Lošinj were brainstormed with all stakeholders and set currently has 8,100 inhabitants. 1,300 of them declared health resorts by the Austro- our goals together. We all believe in them are very young, which is a very representative Hungarian authorities. So even back then we and share the same vision and are working percentage in a small population, and what were already known for our weather and its together on the same path. is quite unique is that the town funds them healing properties and people were coming with scholarships all around Croatia and in here not in the summer, but during the other Can you share with us what these goals are? Europe. This is a way to attract young people seasons. So, we can actually say that tourism One of them is that we are working hard to to come back after their studies and stay to started here in winter and that is when the preserve our beautiful nature. We have almost form a family here. We want our people to hotels were first opened. But this changed in 2,000 plants on the island and about 200 of have a good quality of life and some people the sixties and that is when we started to have them can be used for medical purposes. that are not originally from here appreciate tourism in the summer. Another is to follow our spatial planning. this benefit. We don’t want to destroy our surroundings; we Administratively, a part of Mali Lošinj How do you assess the town’s tourism need to preserve it for our children. So we are is also situated on the island of Cres. Mali development? Ana Kuci very careful when deciding on new buildings. Lošinj and Cres, along with smaller populated In 2006 the town’s authorities formally Mayor Actually, we prefer to refurbish an old building islands, Susak, Unije, Ilovik, Vele and Male declared that tourism in Mali Lošinj had to Mayor instead of building a new one. Same with about 22,000 beds equally divided among that are rented to tourists. We have workshops Srakane, form the Lošinj Archipelago. Male focus on sustainable development. It became City of Mali Lošinj hotels, better to update them, making sure that hotels, private accommodation and camping. and give them tips on how to increase the Srakane has only 2 inhabitants throughout a very important issue for us and the mayor the new facility offers 4-or 5-star services. So as you can see, private accommodation value of their accommodation, so the visitors the year, but in the summertime this number then, Gari Capelli, who is currently our And for a sustainable development we also is very important for us too and we have been are more satisfied and return. We also value goes up to 35-40 people. Minister of Tourism, started setting up several What is important for sustainable tourism need people, and in order to find people we training the owners of these private houses the private accommodations because it is a projects to make sure that this happened. development is that there is collaboration and need to offer them a roof over their heads as way to make the tourists feel what it is like to What is Mali Lošinj known for? I personally worked with him from 2009 synergy with all the partners and stakeholders well as work. So these are also goals of our live here on our island. I’d have to say, first of all, for its beautiful to 2017 and became his successor once he in each destination; from the city and tourist sustainable tourism development strategy, FACTS climate and then for its gorgeous pine became the minister. boards all the way to the big private companies especially for an island community. What does the city offer to its people and One project that we have at the moment, tourists? with two partners, consists in building 92 We have 250 events throughout the whole new flats so young people don’t have to worry year and not just in the high season. We have about housing; they will have a roof over their 8,100 special events and parties during Christmas, heads, when they come to work here. One population we have our Carnival season, outdoor young doctor came here with his wife and activities in spring such as the Downhill once he saw what our school system offered, World Championship, a national classical that we also help young people, the cultural 35,000 music festival - Osorske glazbene večeri, etc. life, he decided to stay population in summer The month of September is totally As an island community, our development dedicated to the sea and all our cultural projects are definitely oriented towards our heritage oriented and related to the sea. people. We need to try to avoid that our Our sea captains are world-renowned which people have to go to the mainland as much + 2,000 has also made us really famous throughout as possible. They should be able to find different plants on the years. We are now building the naval everything here. We need to find ways to the island museum of Apoxyomenos and rebuilding the upgrade the quality of life of the islanders. boat Loger. And some of our efforts are paying off. Our events, organized by the town and the 200 tourist office, are not just for the tourists but What is the population like in the summer months? plants for medicinal use also for the locals with the aim of creating this In the high season we can reach 35,000 great synergy between tourists and the local people on the island. And we have on offer people themselves. Tourism

LOSINJ: AN OASIS OF WELLNESS The verdant island of Lošinj is a standard bearer for health tourism & sustainability

or anyone interested in the history and Lošinj. “We need to preserve the island for For tourists, the island’s main appeal lies In keeping with Lošinj’s heritage as a health future of tourism in Croatia, a visit our children and for the future.” is its unique micro-climate and relaxed way resort, there is a strong wellness and spa com- Fto the island of Lošinj is a mandatory A popular destination for Europeans in of life, as well as its coastal walks, dolphin ponent to many of the luxury hotels. Lošinj’s stop. During the late 19th century well-off both summer and winter, Mali Lošinj today watching tours, museums and an increasing leading hotel operator, with six four- and five-star subjects of the Austro-Hungarian Empire is home to a thriving local community with series of cultural and sporting events that facilities across the island, Lošinj Hotels & Villas first discovered the charms of the northern a strong belief in developing tourism for the take place around the year. is all set on restoring the region’s full glory as a Adriatic, transforming the island into a benefit of future generations of the island’s Visitors can stay in a wide range of winter resort. “Our core objective is to high- popular health resort in the winter months. residents. After studying on the mainland accommodation, ranging from campsites light the romantic winter season, which is the More recently, it was here that Croatia’s or elsewhere in Europe, many of Lošinj’s and cosy bed-and-breakfasts run by perfect time for guests to enjoy a tranquil and current tourism minister, Gari Capelli, young people chose to come back to make a hospitable locals to some of the Adriatic’s relaxing stay,” says Rikardo Hesky, the CEO of served as a mayor and first implemented life for themselves. most exclusive five-star hotels. Losinj Hotels & Villas. the sustainable development strategy that is now steering the growth of the tourism sector all over the country. The fruits of that strategy are easy to see across Lošinj. In stark contrast to the © N. Mavrović © N. Reberšak © R.. Gropuzzo unsightly urban sprawl that has come to blight other countries of the Mediterranean, the island remains dominated by pine forests and lush vegetation, including hundreds of plants which can be used for medicinal purposes. Careful zoning has protected A mild climate, rich biodiversity & pristine environment make Lošinj Lošinj’s natural riches and helped preserve Archipelago the perfect place to relax. With more than 125 years in health the micro-climate and fresh air that bring tourism & 200 sunny days, it guarantees guests a vibrant environmentally tourists here year after year. friendly escape. Lošinj also offers 250 cultural & entertainment events Croatia’s best for visitors, as well as a clear seas, breathtaking views & incredible flora. “We don’t want to destroy our surround- www.kvarner.hr www.visitlosinj.hr ings,” explains Ana Kučić, Capelli’s successor kept secret as mayor of the island’s largest town, Mali LOSINJ HOTELS & VILLAS: QUALITY & COMMITMENT COUNTS INTERVIEW WITH

What is Jadranka Hotels and Lošinj Hotels & Villas? of the prestigious Small Luxury Hotels of the Boutique Hotel Alhambra Lošinj Hotels & Villas is the hotel brand of World, which is a testament to the quality of Jadranka Hotels, part of one of the oldest our hospitality. Our five-star Hotel Bellevue Croatian tourist companies, the Jadranka offers a credible integrated wellness offering Group. We currently operate six four- and and the villas Hortensia, Mirasol and Augusta five-star hotels and restaurants as well as villas all boast a private chef and butler service. and apartments in some of the most attractive locations on the beautiful island of Lošinj. How closely do you work with the local We created the Lošinj Hotels & Villas brand administration to promote the island? to reflect the high-quality of our offering as Our objective as a company is to directly a market leader in the country: our two five- support the tourist industry of Lošinj and star hotels, which have both opened in the the Cres-Lošinj archipelago, so we work very past five years, were the first of their kind on closely with the Tourist Board to promote Croatian islands. the destination. The cooperation and We also manage the organization of synergy between the local government, the excursions, entertainment and sports activities to Primorje-Gorski Kotar County, the central offer our customers exceptional leisure delivered government and Lošinj Hotels & Villas is to the highest of contemporary standards. Lošinj very important to help develop the transport Rikardo Hesky aiming to offer support during the first proud to say Jadranka Hotels was awarded the tradition of ‘air health’ tourism, which dates has its place on Mediterranean tourist maps for infrastructure, cultural and sport-recreational two stages of pulmonary diseases. Allergies prestigious ISO 50001 certification for Energy back to 1892. its extraordinary microclimate complemented by facilities, gastronomic offer and trade services. Chief Executive Officer and asthma are increasingly common in Management. The certificate is confirmation We have several key infrastructure projects high-quality service, hospitality and authenticity We also actively participate and support the Losinj Hotels & Villas Europe, and winter is the best period of the and recognition for our active efforts to improve planned for the coming years, all of which and we are proud that many of our guests choose development projects of Mali Lošinj, as well year to enjoy the famed healing properties the existing systems of sustainable operations will be completed with our trademark rigour to return many times to our hotels and villas. as local NGO programs. of the island’s pure air. An extended stay of while reducing energy consumption. and sensitivity: the reconstruction of one of Many of our employees come from several discovered this healing island and enjoyed its around three weeks is medically proven to This natural oasis attracts more guests our properties, Hotel Helios, and surrounding generations of employment in the hospitality What tools are you using in order to extend the restorative climate in the colder months. Now have profound positive effects for sufferers every year, and we want to establish Lošinj villas; the reconstruction of Mali Lošinj industry and we are really very proud of the level season? our core objective is to highlight the romantic of asthma, bronchitis and other respiratory Hotels & Villas and Lošinj, as the island of Airport; construction of a championship eco- of service that we have achieved. Interestingly Lošinj started as a winter winter season, which is the perfect time to conditions. Our hospital partnerships are vitality, as synonyms with the best five-star golf resort designed by Ernie Els; and the Boutique Hotel Alhambra is one of only a destination 130 years ago, when the Viennese enjoy a more tranquil and relaxing stay. We a work in progress, but we hope to launch offer of wellness and spa on the domestic and realisation of a new marina project. few properties in Croatia that are members and the Austro-Hungarian aristocracy are investigating partnerships with hospitals, them by the end of the year. Our objective international market, building on this unique is to attract around 500 to 600 guests per day Why Lošinj? Villa Hortensia initially, with the ultimate objective of keeping Lošinj is a relatively undiscovered jewel in the all our properties open the whole year round. FACTS Croatian archipelago and therefore remains unspoilt. The island has been renowned for When you mentioned high-end tourism in the hundreds of years for its miraculous healing 21st century, high-net-worth individuals and properties for those with lung and respiratory high-profile guests are going to start shying +3,500 conditions thanks to Lošinj scientist Ambroz away from places that do not care about their beds Haračić. The island is completely unique in environment. They’re looking at places which its healing properties due to a combination of are sustainably developed. What are you, as geographical, climatic, biological and botanical a group, doing in order to ensure your growth factors, including a unique micro-climate and whilst maintaining what you’re actually 9.7 an abundance of natural flora and fauna and Alhambra Hotel’s score building on? healing herbs. The island also has a very rich on booking.com Protecting the environment is at the core of our history which is documented in great detail company as the hotel and wellness operation at a number of museums in the local towns is intrinsically linked to the extraordinary including the Museum of Apoxyomenos. natural patrimony of the island. Sustainable 130 Also, Lošinj Hotels & Villas is now running development and environmentally friendly years as a touristic regular flights from Zagreb, Venice and Lugano operations have been at the forefront of our destination to the island, meaning that Lošinj is actually corporate culture for more than 70 years. We are rather well connected to key European routes. KRK: FORTIFIED BY 2,000 YEARS OF HISTORY

INTERVIEW WITH

You are the longest-running mayor in Croatia. stay ‘normal’, communicate and talk to people started during the 60s when the first hotels, When did your political career start? and always be open-minded. The worst thing new houses and apartments were built. Krk I have been the mayor of Krk for the past 26 you can do is hide away behind five secretaries became the tourist center of the north Adriatic years. I was first elected in 1993 when I was and become unreachable. coast and today it counts with about 60,000 26 years old. The way to succeed is to constantly be in beds. touch with the people, and not only talk but Was your political career planned? really listen to them. Be approachable and do How do you assess Krk’s tourism development? No. I graduated in Mathematics and Computer things differently. Today, Krk Island is responsible for around Science and started working as a teacher, a 35% of the tourists in the Primorje-Gorski job I had for 3 years. But one day, a politically Can you tell us a bit about Krk and its two- Kotar County and 6% in the whole of Croatia. independent group asked me if I wanted to be thousand-year-old walls? The sector grew a lot with the building of their candidate in the first elections right after The city of Krk has a lot of historical heritage. the airport and the new Krk Bridge in 1980. Croatia changed its administrative structure It is one of the few towns on the Croatian coast When it was first built, 3,000 vehicles crossed from 110 municipalities to 428 municipalities that is over 2,000 years old. Krk is a fortified it a day. Today, during the high season, about and 128 towns. It was a challenged I was ready Roman town whose walls along its entire 35,000 vehicles pass by it so the traffic grew 10 to face and ended up winning the elections. length have been rebuilt and reconstructed. times in 40 years. When I first started, the town council was The most important heritage in the town Tourism is successful on the island because made up of mostly politically independent is certainly the sacred complex of three Darijo Vasili we all work towards the same goals despite the people. But this has changed. I joined a churches with the cathedral which was built ć political parties of each municipality. political party, the PGS, and became one of over the leftovers of Roman thermae from Mayor town finances about 75 associations that offer Jutarnji list, the Croatian newspaper, just their representatives at Parliament from 2000 the 5th century; Franciscan and Benedictine City of Krk The utility company Ponikve is one of your all types of cultural and sports events. published a report called Krk Smart Island and to 2003, but still serving as mayor of Krk. monastery with churches (12th and 13th most successful projects. Why? And then, tourism has really helped too Krk Smart City. Please brief us on that. century) and the archaeological locality We reorganized the whole utility system of the because everyone has an added income Through the implementation of the Smart What is key to keep being reelected? Volsonis under the main town square. and the old City Hall from the 16th century. island. Water supply, communal cleanliness, during the high season; people make extra Island project, Krk is aiming to increase the When I started at a young age, I had a lot The town is definitely an archaeological site The city developed a lot in the 17th and waste management and recycling systems on money by selling ice-creams, driving taxis, etc. efficiency in the management of the islands’ of ambitions and ideas. But then in each so whenever we plan on building something, 18th centuries when a great library was built Krk Island is all done through it. We believe infrastructure, improve the quality of life for mandate I realized that there still was so much we first have to make sure that we are not and in 1832 its orchestra was founded, and it in a sustainable development of the energy, islanders and achieve substantial savings for more to be done so I wanted to continue my destroying anything with a historical value. still exists. In 1876 the first yachting club on water and environment systems. taxpayers. Technology will make life easier for work. I kept presenting myself as a candidate We also have a rich mediaeval history with the Adriatic Sea was founded here. I have to make a special mention of our all and we will have better results. FACTS in each new election and won. The key is to the Frankopan Castle from the 13th century ecological waste management project. First, Some of the actions taken were: fiber What about the economic activities in Krk, we believe that individual responsibility is optic network in the town; video surveillance which sectors dominate now? important, so every inhabitant has to have five in order to lower the criminal activity and Fishing and agriculture were crucial activities containers to properly recycle and manage his control the traffic; free Wi-Fi throughout the

in the 20th century. or her waste. 6,600 town - we were the first one in Croatia to offer people Krk, the biggest Adriatic island, and the Once we finish all our utility related this and it is functioning great; sensors under island of Cres have always had extensive areas projects, the island will be completely every parking lot; smart waste containers with dedicated to agriculture which is helped by sustainable. compressing mechanism and sensors which

the factor that we have natural water springs 60,000 send information to the utility company about beds available that are enough for the island’s needs. Is Krk town growing, when a lot of small town the fullness of the container; charge stations The island was called The Golden Island on the island are losing population? for electric cars and bikes; the light bulbs are because of its sustainability. Fishing, sheep Only 11 towns out of the 128 in Croatia have 1832 LED, etc. farming, olive plantations and viticulture a positive natality and Krk is one of them. Our town’s orchestra have long been important to our economy population today is of 6,600 people. I believe was founded Your final message? and today we have some of these products the town is growing because the population is My goal is that sustainability goes hand in hand with protected designation of origin: olive happy with the quality of life here, the town’s with the development of the town and island. oil, prosciutto, sheep cheese, regional pasta, environment and that there are jobs available. 1980 And I want our tourism to be sustainable too. I Vrbnička žlahtina wine, to name a few. Our unemployment now is under 2%. Krk Bridge was built do not want us to adapt to tourists, I want them And then our agriculture sector helped to The administration has recently built a new to come here to see and enjoy our way of life develop tourism on the island, which really kindergarten, schools and sports hall. The which is closely linked to agriculture. Tourism CROATIA’S TOP ECO DESTINATION KRK: KRK: SMART & SUSTAINABLE INTERVIEW WITH The ancient Isle of Krk aims to become the first “smart island” in Croatia

How important is tourism for those living in Krk? is to record a continuous growth throughout Tourism has been important for all of us the year. And in order to do that, we are no on the island of Krk for generations. It is longer focusing on sun and sea as the primary encrusted deeply in our lifestyle and the way motive for a trip to Krk. We are now offering we live and think. new products such gastronomy, culture and Some people are good hosts naturally, it is in heritage, outdoors activities such as biking their personality, but it is also something that and trekking, as a way to attract tourists when can be taught during one’s upbringing, either it is not summer. Our strategy is to stress on at home or at school. I think this is vital for the ‘new experiences’ that a visitor can have us because tourism plays a major role in our on the island. community, so it is important that the locals learn how to deal and interact with tourists from Apart from the new experiences, what else their families or teachers. We have learned that can be done to attract visitors all year round? visitors appreciate a destination much more Lower the price of accommodation when it is when they have a positive interaction with the not summer and create a number of events to local population. attract the people in pre- and postseason. Because our people recognize the Several gastronomic events promoting importance of tourism, something to point out the local cuisine and sports competitions are Nataša Jurina is that they always try to look after not only their helping to bring people to Krk. own places, but also the public ones. The goal is to build an image of Krk as a Director he largest island in the Adriatic and one well as a state-of-the-art fiber optic network, carbon-neutral island and to achieve total Another aspect that show the relevance of the destination where there is always something Krk Tourist Board of the most popular holiday destinations an LED public lighting system as well as energy independence. New solar, biogas sector for us is that there are many associations going on, where visitors can have different Tin Kvarner Bay, Krk combines a varied a smart waste management system which and wind power plants, combined with a that work hard organizing different activities experiences that will enable them to get to know landscape and rich medieval heritage with a alerts the waste disposal company when a surge in the numbers of photovoltaic cells for our visitors so they enjoy their stay here and the destination better, its tradition and lifestyle. due to its accessibility and proximity to the growing economy with a very modern focus container is full and needs to be emptied. on the island’s rooftops, are decarbonizing come back. These are exactly the kind of experiences that mainland, which enables guests to come on digital technologies and environmental “Our aim is to increase the efficiency of the island’s electricity networks, creating modern tourists are looking for during their for weekend breaks, our main markets are sustainability. our infrastructure, improve the quality of jobs for locals and positioning Krk as a How is the tourism sector developing in Krk? vacation nowadays. the surrounding countries: Germany (30%), In the island’s main town, Krk City, life for islanders and achieve substantial regional green power leader. We recorded a big growth in arrivals in the first Slovenia, Austria and Italy. However, the tourists can walk on walls that date back savings for taxpayers,” says Darijo Vasilić, “We are recognized as a leader in 6 months of this season and what is important Who comes to Krk? French market is becoming more important to the Roman era and explore the 13th- who has been Mayor of Krk City since environmental protection in Croatia and for us is that Krk is becoming more and more Because it is easy to reach our island by car as they are very interested in our cultural offer. century Frankopan Castle, all at the same 1993. “I believe that sustainability goes the local population is already benefiting attractive in the preseason; the numbers are Guests from even further markets like Asia and time as recharging their electric vehicles at hand-in-hand with the development of the from this,” says Nataša Jurina, the director growing each year. America are also starting to discover Krk. We any one of a growing network of charging town and island.” of the Krk Tourist Board. “Sustainable The don’t need to increase the arrivals FACTS see great potential for growth in these markets points. The town is also home to the first As a core element of its smart strategy, Krk development is the key goal of our tourism during the peak summer months, we are quite off the peak season. free municipal Wi-Fi network in Croatia, as aims to become a completely zero-emission, strategy.” happy with the current figures. What we want 1 mile Is the sector growing in a sustainable and length of bridge responsible manner? connecting Krk Island to Sustainable development is the key goal of our the mainland tourism development strategy. A lot of efforts are made to include the local population in the economic activities related to the sector so that + million A visionary city embedded 3 they benefit the most from it. with HISTORY & CULTURE overnight stays We encourage the development of small enterprises, agriculture and local authentic Krk, the largest island in Croatia, is packed 2,000 products. We are doing our best to preserve with beautiful & varied landscapes, bike routes & our natural environment and today Krk is thousand-year-old monuments such as its 5th century years old – the walls cathedral. Not only is it amazing to visit, Krk is fortifying the city the leader in environmental protection in looking to a sustainable & carbon-neutral future as the Croatia through many projects such as the first energy-autonomous island in the Adriatic. Eco Island Krk. www.experiencekrk.com OMIŠALJ NJIVICE: AN ENCHANTING & RELAXING DESTINATION INTERVIEW WITH

How does your background in economics help is that each family of newborns receives a location, the terminal will be seen from the you being a mayor and politician? financial contribution of about €540 euros shore. The visual pollution will be dramatic and After finishing my master’s degree in Science regardless of the number of children in the will certainly hurt our tourism. at the Faculty of Economics, I wanted to be family. We don’t have any issues with natality, We have a number of people working, some a university professor assistant and get my which we encourage. We’re one of the free of charge, to solve this issue and we are doctorate. However, my political career started youngest municipalities in the region. talking to the greens/EFA group who will also in 2013 and I had to put my doctorate on hold, It is with special pride that I say we are try to help us solve it. I hope that the European though I would like to finish it one day. What considered the most educated municipality on Union won’t support this project that the whole motivated me to become a politician was the the island of Krk and want it to stay this way. I local community is against and is actually illegal. social injustice taking place here. am sure that this is the reason our municipality I believe my background in economics helps is one of the most developed in the region! Why is it important to fight against this LNG me perform my duties and to manage the city project? budget; it is quite a responsibility to handle public What are the incentives provided to boost Njivice is a genuine unique fishing village and a money. Having a degree in economics also helps education in the municipality? tourist place with great potential when it comes maintain a level of respect and ensures that I am For me, education is the number one factor to tourism related with sea activities. Not to comfortable with the terms and knowledge that for any kind of development and I really believe mention that Njivice contributes enormously to city and its infrastructure, and we need to deal electric bicycles and charge stations for handing public finances entails. our municipality is the best on the island of Krk the municipality’s budget. with issues of waste management and disposal, electric cars which shows our commitment to in supporting younger people with their studies. Mirela Ahmetovi And Omišalj is priceless. Omišalj is historically looking after our beaches and green areas, etc. sustainable and eco-friendly tourism. Many mayors we talked to said that ‘brain Starting with kindergarten we help them ć and culturally the richest place on the island of We are really doing everything we can to be the But the project I am mostly proud of is drain’ is an issue they have to deal with. What with around €365 while the cost for the Mayor Krk with the Roman Christian city of Fulfinum, eco-friendliest community in the region, even definitely the Omišalj camp. This was an old incentives do you have for people not to go to parents is about €80 to 94. Then, when they City of Omišalj Njivice the cultural heritage of Krk, which is one of the with this huge influx of tourists. camping site which was in a very bad state, but other parts of Croatia or Europe and stay here enroll at elementary school, we provide free top 10 archeological sites on the Adriatic Sea and today it’s a 5-star camp. It re-opened in 2017 and contribute to the town and island’s socio- books, notebooks and all the material they one of the top 20 archeological sites in Croatia. Can you tell us some of the projects you are most with an investment of around €14 million. economic development? might need, not to mention free trips and We also provide scholarships to both part- It’s under the protection of UNESCO. Fulfinum proud of? The municipality receives a large income from We are the first town when you cross the bridge optional activities. and full-time university students; this is not the was built in the 1st century AD, has a basilica I would like to point out that we have now this camp and it has certainly been the most from the mainland to the island of Krk; and When a child finishes elementary school norm in Croatia. Moreover, we introduced from the 5th century AD and hosts a huge site important project during my two terms. are just 17 minutes away from Rijeka so our and decides whether he or she wants to go to postgraduate scholarships for every student from the age of the Romans. Another project is the complete reconstruction population has easy accessibility to jobs on the high school in Rijeka or the City of Krk, we also on a monthly basis during the whole year. The churches in Omišalj date from the of the fishing coast in Njivice, which is a historical FACTS island as well as the mainland. One incentive help them. Transport is free on the island for all And if the PhD students want to participate 11th century. In front of the Omišalj church project. It is the biggest investment ever made in we have is that we co-finance the expenses inhabitants, but not in Rijeka which is on the in a conference or need funds to publish you can see the biggest number of Glagolitic the town which made Njivice our little Monaco! employers have when they hire our citizens mainland so we pay for the amount the parents a paper or article, we help them if we can inscriptions in Croatia. When you walk through I often say that we are not aware of the vast beauty anywhere in Croatia. would have to pay if they choose to continue unconditionally. the old town of Omišalj you can see that the €60 million we have here on our coast. Another incentive provided to the local studying in Rijeka. And we continue co-financing streets maintain their original design. profit from tourism population to encourage them to stay here their books and materials during high school. How important is sustainable development and When a heavy industy project like this gets yearly What is your personal motto? tourism to you and your municipality? to a tourist destination, it will definitely put I believe people should share their talents Very important. This municipality’s strategic the tourists off coming and subsequently it will with society in order to make it better. For commitment is to tourism. Our season lasts only become harder for us to attract visitors. 5th example, I am an external associate at the 2 of the summer months and we profit around We need to keep both Omišalj and Njivice most developed Faculty of Economics and teach a course called €60 million yearly from it. pristine and not ruin these amazing destinations. municipality in Croatia Knowledge Economy without any financial But we now have a major concern with Also, a large number of locals depend on compensation. the construction of the LNG terminal project tourism so we need to preserve their jobs too €540 Why wouldn’t I share knowledge in which started last Easter, and I am personally and offset the economic impact of such a loss. for each newborn something that mastered for free? Not involved in stopping this project because I am in town everything in life is about money. And by doing worried about the sustainable development of How much do Njivice and Omišalj transform so, I also benefit from being connected with the our tourism which is vital for our economy. with the arrival of guests during the two busiest faculty and the students. Mind you, I am not against this project because summer months? 17 of its sustainability, but because of its illegality During the summer season the number of minutes away from Final word about Omišalj Njivice? since they decided to move its location. people in Njivice and Omišalj increases 6 times Rijeka We are heterogenous, diverse and the 5th most Njivice is a tourist area, and with the new per town which creates a huge pressure on the developed municipality in Croatia. Tourism OMIŠALJ-NJIVICE: SETTING THE PACE IN SUSTAINABILITY BASKA: THE PERFECT BEACH & MORE This traditional fishing village is the ideal place for a family In this lovely municipality, the mayor is a standard-bearer for sustainable development vacation by the beach

ocated in the far north-west of Krk Just to the north of Omišalj, Dubec well-educated population, the region has t the southernmost tip of Krk, the small only be reached by foot or by water taxi. home to interesting cultural and historical Island, situated on a cliff overlooking Park is perhaps the best place on Krk to made sustainable tourism is an economic fishing village of Baška is home to Additionally, the surrounding hills and monuments, foremost among them the Lthe Bay of Kvarner, Omišalj is one examine the island’s native plants as well priority. Awhat is by common consent the finest valleys provide ideal terrain for hiking, 12th-century Baška Tablet, one of the very of the oldest and most picturesque small as a wide variety of imported specimens. Ahmetović is currently leading the pebble beach on the island. with trails of varying difficulties through first documents to be written in the Croatian towns on the island. To the south, the atmospheric fishing fight against the proposed construction More than a mile long, and with shallow a unique landscape populated by vultures, Glagolitic script. The first place that tourists encounter village of Njivice attracts growing numbers of a terminal for Liquefied Natural waters that are ideal for children to play falcons and other endangered birds. One While Baška’s biggest draw is still its beach, when crossing the bridge from the mainland, of tourists from all over Europe, many of Gas (LNG) near Njivice, a project she in, every summer the beach of Vela Plaža of the most popular hikes and mountain the town’s mayor Toni Juranić is now focused today Omišalj is famed for its landscape whom come here every summer to relax says would have a damaging impact on attracts hundreds of thousands of lovers of bike trails is the so-called Walk to the not on attracting higher numbers of tourists, and beaches, as well as its many festivals, on the town’s many sheltered beaches. local tourism. “I am personally involved fun and sun: in 2018, the town of Baška Moon, which takes explorers into a lunar but on appealing to higher spending visitors by restaurants and recreational facilities. Both Omišalj and Njivice are also well in stopping this project,” Ahmetović recorded more than one million overnight landscape with stunning views of the town developing the agro-tourism and gastronomic Founded by the Romans, the town is probably known for its mayor, Mirela Ahmetović, says. “We need to keep both Omišalj stays. and the sea below. tourism sectors. Noting the Croatian saying the oldest settlement anywhere in Krk. In who has become a national figure because and Njivice pristine and not ruin these While Vela Plaža may be the most famous Baška itself, which is built around an that “a week in Baška extends your life a day,” the old town, visitors can walk among the of her commitment to social inclusion amazing destinations.” beach in the region, it is by no means Baška’s attractive Venetian center of stone houses Juranić also sees high potential for health extensive ruins from the Roman settlement and environmental sustainability. As one only attraction. Around the town there are and narrow streets, boasts a wide range of tourism: “we are famous for our people’s of Fulfinum and then explore some of the of the most developed municipalities in more than 30 other gorgeous beaches, high-quality accommodation, ranging from longevity, so this saying is probably true!” island´s finest medieval churches. Croatia, and home to a young, diverse and including some in secluded bays which can campsites to luxury hotels. The town is also

Where relaxing is an ART AN ENDLESS DISCOVERY

Omisalj Tourist Board A crystal-clear sea, warm Mediterranean climate, unspoiled nature & perfect beaches Spectacularly perched on a cliff is make summer in Baška unforgettable. Omišalj, an ancient hilltop town with Baška, a small town hiding great traditions, a historic center reminiscent of its entertainment, cultural & sporting events culturally rich past. And south is Njivice, a small fishing village throughout the year. with beautiful beaches and a lovely marina, where relaxing is made easy.

www.visit-omisalj-njivice.hr www.visitbaska.hr CRES: A JEWEL FROM THE 15TH & 16TH CENTURIES

INTERVIEW WITH

Can you introduce us to the town of Cres? way to keep people here is to create jobs The town of Cres, on Cres Island, which and that is what we are trying to do. But, is the largest one in the Adriatic, is located we are also seeing some people come back directly off the Istrian Peninsula and in the and we need to give them incentives to they Kvarner Gulf. In ancient times, the islands stay. One of the facts that show us that the of Cres and Lošinj were actually one big population is increasing is that the number island. But as the small strip of land between of children in the elementary school is the two islands was the fastest way to cross slowly rising each year. this region by ship, the channel of Osor was excavated during the Roman period in You have been the mayor for 10 years now. order to shorten the path to open sea. Today, Which projects you started are you most a bridge connects the two islands. proud of? Administratively, until 1993, the islands of When I became the mayor in 2009 the Cres and Lošinj were one municipality but world was in a huge economic crisis so we now we are independent from one another. could not do a lot of things right away. First, Three quarters of Cres Island belongs to our we worked on the defining and planning municipality, while the remaining quarter, which projects were priority and then we in the south, belongs to Mali Lošinj. started implementing them. Kristijan Jurjako The town of Cres, once ruled by the One project that started during my first Venetians, is right on the bay and reminds mandate was the renovation of the Moise Mayor one of an Italian village. A lot of the town Palace. This monumental residential palace City of Cres dates from the 15th and 16th centuries. is the largest patrician building in Cres. It was built in the 15th century by the owner A lot of smaller towns on the islands and of the estate. The architecture of the palace We partnered with the University of Rijeka the spectacular griffon vulture. Cres is the and marks the presence of the descendants losing their population. How do you face this is in Renaissance style. The main façade has who is now going to look after and manage most biodiverse of the Croatia’s islands and FACTS of Romans on the island alongside Croatian challenge? an elaborate architectural structure, richly the building for the next 30 years. They will environment protections is quite important families. Lubenice, 380 meters above sea Unfortunately, young people are leaving but decorated with sculptural elements. use it for congresses, academic programs, for us. level, which was once a fort city and today a this is not new for us. Some of my relatives This project was viable thanks to the etc. It should be opened to the public this The Association BIOM, which is non- 15th century tiny village with some old stone houses. And left Cres and went to Rijeka 40 years ago. Council of Europe’s project: Revitalization coming fall and it will certainly help to raise profit, is involved in nature protection, Moise Palace was built Martinšćica, located on a bay and named Why? Because they lacked jobs. The only of Cultural Heritage in South-East Europe. our touristic offer, not only in the summer species and habitats conservation and after the Church of St Martin. but also in the winter when a lot of events promotion and they are really becoming will be hosted there. more and more important. They started What is the island most famous dish? with 5 people and today there are 25 working 235 to 290cm The island of Cres is well known for its What about infrastructure projects, which there. They do a lot to protect these birds. wingspan of a griffon lamb. There are a lot of places on the island ones are being carried out? There are more plants species on the island vulture that prepare lamb, and, in each place, they Fortunately, we don’t have major problems of Cres than in the whole of Great Britain. are prepared differently. with our infrastructure. We don’t have This is due to our continental climate in the Konoba Bukaleta, a tavern in Loznati, is issues with water supply or sewage; Cres has north and sub Mediterranean climate in the one of the most famous places for lamb and a freshwater lake - Vrana, which is a water south. For us, protecting and preserving our 76 they have been opened for almost 40 years. I resource for both islands. natural heritage is as important as looking meters deepest point of like to cite them because it is a family-owned We don’t have traffic problems either after our historical heritage. Vrana Lake business committed to the island. The children although part of the national road that came back to Cres after finishing college to crosses the island, about 9 kilometers, still What should one not miss when visiting Cres? run the restaurant. And then they also saw an 2 needs to be done. During my mandate 17 Beli, one of the oldest places on the island, 405.78 km opportunity to open an agribusiness: they will kilometers were completed. and home to the griffon vulture colony. Cres Island area produce cheese. This whole venture has been Valun, a small village that is famous for funded by European funds. What is something unique about Cres? the Valun Tablet from the 11th century; This is a typical example that there are The griffon vultures; because there is no originally a gravestone, the tablet is many business opportunities here for those mass tourism here, Cres is a refuge for inscribed in both Latin and old Croatian who want to work. Tourism

CRES: WILD FRONTIER OF THE ADRIATIC KVARNER: HISTORIC CHARM & NATURAL BEAUTY The entire island of Cres & its namesake, Cres Town, are full of raw The birthplace of Croatian tourism, the Kvarner region natural beauty & ancient heritage today is diverse & authentic

ontaining some of the Adriatic Sea’s most unspoilt islands, as well as a Cmountainous mainland rich in history and culture, it is no surprise that the Kvarner region of northern Croatia welcomes discerning tourists from across Europe all year round. Even for a country of such natural and cultural variety as Croatia, the sheer diversity of Kvarner is breathtaking. On the same day, tourists can take an early morning dip in the pristine waters of an Adriatic cove, hike across a barren island of unsurpassed beauty, marvel at dolphins and rare vultures, and then as evening falls wander the narrow streets and walls of a medieval town center and feast on some of the finest cuisine in the country. Tourism in the region dates back to the late irectly connected to the neighbouring the tourist hordes and the reach of man. In Cres Town itself, there is a strong 19th century. It was on the shores of Kvarner island of Lošinj until the Romans dug “For us, protecting and preserving our Venetian heritage to enjoy, with a round Bay that Croatia, then a part of the Austro- Dout a channel, Cres is one of the least natural heritage is as important as our tower, city walls and a harbour front lined Hungarian Empire, first began developing developed and most enchanting of all the historical heritage,” says Kristijan Jurjako, by fine palaces and public buildings. sheltered seaside towns into exclusive resorts Adriatic islands. Mayor of the island’s capital town of Cres. Visitors here delight in wandering the patronized by the likes of Emperor Franz A rugged wilderness that is a world away One of the most biodiverse of Croatia’s narrow streets that wind in and out of the Joseph and his glamorous wife Sissi. The from the built-up destinations elsewhere, islands, the wild and barren landscape of old town, much of which was built in the legacy of that time is particularly visible Cres today is perhaps best known as the Cres is populated mainly by scattered sheep 15th and 16th centuries, perhaps finishing in the belle époque architecture of the home of one of Europe’s largest population pens and isolated villages. Nowadays it is the day by indulging in one of the island’s energetic port city of Rijeka and in upscale of griffon vultures. Birdwatchers come traversed by a handful of mountain bike legendary lamb dishes, in a town where the resorts such as Opatija. here from afar to watch these spectacular trails and hiking paths that are increasingly pace of life seems slower and the pleasures “The Kvarner Riviera is the cradle creatures soaring in the sky, far from popular with adventurous travellers. more intense. of Croatian tourism,” says Irena Peršić Živadinov, Director of the Kvarner Tourist Board. “Opatija was one of the first bathing resorts in central Europe.” Today, while Kvarner continues to attract visitors from across Europe, the region retains an exclusive and authentic appeal that is a and beaches. As the tourism authorities in the As a result, tourism in Kvarner outside of world away from more crowded destinations region promote sectors such as health and the peak summer months is growing rapidly: elsewhere in the Adriatic. gastronomic tourism, increasing numbers just in the last eight years, the number of Where nature reigns supreme Thanks to its cultural riches and the of visitors are now coming to Kvarner to overnight stays in the off-season has nearly On the island of Cres, unspoilt nature consists of extraordinary museums, castles and churches of its historic experience for themselves the mainland’s doubled in this captivating of Croatia’s diversity. It hosts unique Griffon vultures, amazing Lake Vrana, towns and villages, there is much more to mild winter climate and explore its cultural regions. hidden coves & incredible pristine beaches. Culture also abounds enjoy across Kvarner than just the landscape with hundreds of years of Venetian architecture. Home to the 11th treasures and culinary delights. century Valun Tablet inscribed in Latin & old Croatian; Cres island is the perfect mix of nature & culture. www.tzg-cres.hr BAŠKA: PRIORITIZING YOUTH EDUCATION

INTERVIEW WITH

What was your biggest challenge when you How important is tourism for the municipality? first took office? Everything in Baška revolves around tourism. I have been the mayor of Baška for 10 years, We have been a touristic destination for 115 this is my second mandate, and prior I was years now and up until recently we were the at the municipality’s Department of Budget first destination in our county in terms of and Finance. For me, the biggest challenge number of visitors, but today the town of Krk has always been to raise the municipality’s has taken the spot. But we still account for standard of living for both its citizens and 21% of the tourists coming to the county. tourists. Last year we reached 1 million overnights in a year which was an important accomplishment What did you first do to improve the quality of for such a small town like ours. life of those living in Baška? Our priority was the education of our How would you describe your tourism children and young people, so during my product? first mandate we built a state-of-the-art Baška is the perfect place for a family vacation. kindergarten that surpasses all European The town is typically Mediterranean with standards. And one of our latest measures, stone houses and narrow streets and has related to this, was to institutionalize free its own beautiful beach, and there are 15 Toni Jurani kindergarten to all children. more close to it. It is also a unique place ć restaurants. Also, local produce and food main concerns nowadays as the sudden like in other places, to attract the high-end We also renovated our elementary school for its characteristic architecture, several Mayor could be main motivating factors to travel population increase can be a big burden on tourist and in order to do that we need to 2 years ago, maintaining its original façade, cultural and historical monuments and its City of Baška here so we are encouraging the development our infrastructure and cost us a lot of money. offer quality tourism. The administration and built more classrooms and a new sports surrounding walking paths. There are also of our agriculture and ecologically grown Tourism brought development to Baška and the local population need to work harder hall. All the school supplies to our students very high-quality accommodation facilities: produce. and will continue to do so, but we now need on improving our tourism offer and not on are free of charge as well as their transport hotels, campsites, private houses, etc. The climate of Baška Valley is ideal Cultural tourism can also contribute to the to be careful with the quantity of people we bringing more people. to school. The municipality also provides Valamar Riviera, one of the best hotel groups for an active vacation because you can development of the sector as well as health bring to town. Better to have less people but several scholarships and finances further in the country, has properties in our town. enjoy outdoor activities throughout the tourism. Most of the destinations in this part who spend more money. So the strategy is, What would improve the quality of your education like doctorates to those who want Also, the growing trend of healthy and year. Activities take place in the natural of the Adriatic started with health tourism. tourism offer? to continue studying. active living – a life devoted to motion, surroundings that fascinate visitors with its To have more investments like the ones the We believe it is important to give recreation and challenges, is what unusual features. Whether you are a fan of Any new projects to make the destination Valamar Group did in Baška. If you have a FACTS incentives to our people to have children, so encouraged the transformation of Baška into hiking, running, biking, climbing, diving more attractive? consolidated hotel group in your town, you families receive a bonification for each child a destination that can offer much more than or sailing or even if you just love to spend We are constantly working to upgrade the have a guarantee that the facilities they will they have. a conventional holiday. your time outdoors, Baška landscapes will town’s infrastructure and facilities for both be offering will be great and attract the type enrich your experience providing a fantastic residents and tourists. One of our new and 115 of tourists we want. backdrop for your activities. Baška never stops exciting projects, supported by European years as a touristic We are also upgrading and working on to amaze and this was proven by experiences Union cohesion funds, is the building a destination Vela Beach. This 1,800-meter-long beach of thousands of participants in sporting events 50.55 meters extension of the port’s Vela always attracts a lot of tourists and represents hosted in Baška. Riva breakwater structure; later the extension the future of our town as a tourist destination. The variety of the outdoor offer in Baška of the secondary Mala Riva breakwater 1,700 The development of Baška is linked to how allows each visitor to engage in a wide range of by 105 meters will take place. Once the population well we take care of Vela. activities making Baška outdoor experience so project is completed, the port will be able to unique. There are 20 marked hiking routes, 3 accommodate passenger ships throughout the A final message for our readers? marked biking routes and 4 different climbing year, reducing the current congestion level 5,000 There are a few sayings related to the city that locations. If you enjoy water sports, you can and raising the quality of port services for all visitors each day I like. ‘Whoever drinks a sip of Baška’s water, sail, dive, surf and kayak in Baška. passengers including those with disabilities. during summer always returns to Baška’ is one and the other is ‘A week in Baška extends your life for a And what other products would you like to What is the population of Baška? day’. We are famous for our people’s long-life offer to those coming here? 1,700 people, but in the high season we 1.8 km expectancy, so this saying is probably true! I length of Vela Beach Agro- and gastronomic-tourism is on the can easily reach 20,000 with about 5,000 would like all to come and see for themselves cards. Baška already has several excellent visitors each day. This issue is one of our what a special town Baška is. Tourism

VALAMAR: NATIONAL LEADER IN SUSTAINABILITY Sustainability lies at the heart of the continuing success of local tourism giant

LUXURIOUS FAMILY BEACH HOLIDAYS CROATIA, POREČ

he largest tourism company in Croatia, Having invested some €800 million in part of the appeal of leisure travel, which is Valamar Riviera is currently completing developing the Croatian tourism industry Croatia’s core product.” Tthe most significant investment in its over the last 15 years, Valamar’s ambitions Reflecting this commitment to the environ- history: the construction of a 5-star luxury extend well beyond its latest projects in Poreč. ment, 100% of the electricity used by Valamar resort on the coast of Istria. The company now owns and manages hotels Rivieria properties comes from renewable sourc- Located in Valamar’s hometown of Poreč, and resorts all along the Adriatic coast, with es. Meanwhile, the company is gradually switch- the company will spend a total of €105 properties in Rabac and Dubrovnik as well as ing to electric vehicles for transporting guests million in developing a giant complex in Poreč winning prestigious accolades at this and goods around its resorts and is installing new which will accommodate up to 1,700 year’s World Travel Awards. charging points for the cars across Croatia. guests and will feature a wide range of bars, As the company pursues new developments Investments in community projects and in restaurants and facilities such as swimming across Croatia, it has also become increasingly employee welfare are another priority. With pools, a spa, a beach club and a congress recognized as a national leader in environ- more than 7,000 employees in peak season, center. Construction should be completed mental and social responsibility. the company’s average salaries are 27% above in 2021. “There would be hardly any tourism in the industry benchmark. This year Valamar Located in a dense pine forest next to a scenic cove The new resort will be just a short walk Croatia were it not for the natural beauty Riviera was recognized as the country’s only 10 minutes from the historic centre of Poreč, the away from the brand-new Valamar Collection of the coastline and the preserved cultural favorite employer in the tourism sector and as NEW IN new Valamar Collection Marea Suites offer luxurious Marea Suites, which opened earlier this year heritage of past generations,” explains Ivana the seventh most desirable employer among 2019 family holidays. The superb services and facilities, in time for the summer season. Thanks above Budin Arhani , Valamar’s VP for Business all Croatian companies. With the continued ć including attractive pools, have been designed to meet all to Valamar’s developments, the ancient Development and Corporate Affairs. “It has to support of shareholders, communities and the needs of all family members, from babies, children Roman town of Pore has now become be our prerogative to ensure that development employees, Valamar is now leading the č and teenagers to their parents. With its Family and Istria’s destination of choice for leisure and is not depleting or destroying these resources. Croatian tourism industry into a prosperous, V level services and facilities, Valamar guarantees an luxury holidays on the Adriatic. “The quality of the environment is an integral responsible and sustainable future. unforgettable family holiday on the Adriatic. Transport JADROLINIJA: STEERING THE SECTOR INTO THE FUTURE RAB: THE HAPPY ISLAND Croatia’s largest shipping line, transports millions of passengers & vehicles every year INTERVIEW WITH

early 150 years after the first Croatian Can you please introduce and describe the our capital. The ferry line that goes to the shipping lines began operating, and more island of Rab, located just off the northern mainland runs year-round. Nthan 70 years since those companies Croatian coast in the Adriatic Sea? joined forces and established one giant The town of Rab, situated on the island of Rab What are the main economic sectors here on enterprise, Jadrolinija today plays a central role which is about 92 square kilometers, is over Rab Island? in the maritime transport of passengers and 2,000 years old and has had the municipality Tourism represents around 95 % of our cargo all along the Croatian coastline. status since the Roman times. economy and most of the residents work in Jadrolinija’s fleet currently consists of 51 It is unique and special because it’s the most tourism-related activities. We’re a well-known vessels, comprising 10 fast passenger ships, forested island apart from Mljet in Dalmatia. destination with 130 years of history in tourism four classic passenger ferries and 37 RoRo On the north side of the island it has bare and activities. However, I believe that tourism is a (roll-on/roll-off) ships, including three rocky area, with almost no vegetation. Then, delicate economic sector that can be volatile. large vessels which are used exclusively on ferry operations, the rapid expansion of that may arise, and putting the customer first. there is a hill right in the middle that protects We need to work on further developing other international routes to and from the Italian Croatian tourism in recent years would simply At the same, a renewed emphasis on quality the south side from the northern winds that sectors and industries, so our island and ports of Ancona and Bari. not have been possible. management and data analysis is positioning the people her refer to as the bura wind. community become less dependable on it. In total, Jadrolinija now transports more As the continued success of Jadrolinija the company for a new era of growth. There are around 300 springs of clean than 12 million passengers and three million depends on the satisfaction of its customers, Located in the opulent Adriatic Palace drinking water on the island, numerous bays What sets Rab apart from the other islands in vehicles per year. That represents more the company is working hard to understand in Rijeka, a building which symbolises the and beaches, as well as untouched nature Croatia? than 80% of all passengers and cargo to what today’s maritime passengers are looking city’s maritime heritage, Jadrolinija today that we are trying to preserve for the future What makes us different and special from the Nikola Grguri be transported by ship in Croatia. During for and to exceed their expectations. The firm is a company which is looking not back to generations. other islands is the fact that we have a diverse ć the busy summer, the ships have over 600 has stepped up its investments in training an illustrious past but forward to a future of We have a microclimate here in Rab, set of experiences for tourists and are able to Mayor scheduled departures and the most frequent and professional development, with all crew continued investment and expansion. In and therefore cold currents never reach our provide alternative tourism models apart from City of Rab routes operate around the clock. It is no members and onshore personnel dedicated to Jadrolinija, it is safe to say that there is a steady shores, which makes our sea the warmest in being just a family destination. exaggeration to say that without the company’s improving their skills, solving any problems hand on the tiller of Croatian shipping. this part of Europe. First, we have our nature attributes, starting There are under 10,000 inhabitants on the with the sun and good weather, the incredible I like to say that Rab is the perfect place to whole island; with 8,000 living in the town clean pristine sea, fantastic beaches and forests. ‘recharge the batteries’ with is clean air and of Rab. We have quite a privileged living Then we have our historical and cultural healthy lifestyle. environment compared to other islands heritage, especially the old town of Rab with because it takes only 12 minutes to reach the its four bell towers which attracts a lot of What is your current tourism strategy? mainland and we are just an hour and a half tourists and is extremely beautiful. A lot of In the 80s there were quite a few developments drive to Rijeka and under 2 hours to Zagreb, guests are especially impressed with the old on the island, with big constructions taking town and the towers. place which brought mass tourism to Rab, but we want to change this. We have to adapt and improve the quality of our tourism offer, FACTS to be able to attract a different and more upscale kind of tourist. So in the past few years, with the help of 8,000 Valamar Group, our biggest hotel company, inhabitants and other smaller hotels and apartments which made important investments, we have been able to start a new era in our tourism 50,000 development avoiding mass tourism. people in the summer What is in the near future for Rab? The opening of an economic zone and we 95% hope that by this coming autumn the first tourism contribution companies will have settled in. We do want to the economy our local businesses to flourish so we have provided them a special place and incentives to do so. BAKAR INDUSTRIAL ZONE: GROWING HAND IN HAND WITH THE REGION INTERVIEW WITH

Could you give us a brief introduction on How do you motivate people to come and Bakar? invest in the BIZ? Bakar is one of the oldest towns on the One way to make people come to our northern Adriatic and it has a rich history. industrial zone is by reducing the price of The town is built in the shape of an land. As a matter of fact, at the BIZ you can amphitheater on a hill. Its area stretches either rent or buy the land. We lease the land, from the Bakar Bay to the peak of the Risnjak for 30 years, as an incentive to some businesses Mountain and encompasses seven small so they can start their activities without a huge towns: Bakar, Hreljin, Krasica, Kukuljanovo, financial burden. Also, investors will find Praputnjak, Škrljevo and Zlobin. In 1968 the all the infrastructure they need. And most old city center was proclaimed a cultural important of all, there is no bureaucracy or monument and protected site. long waiting periods. As soon as they get their As the city developed, its government was permits, they can start their project. able to provide more and more services to its citizens. Today, we have free public transport How much does the industrial zone mean to all over town, preventive healthcare and the development of this region? excellent schooling for the young generation. A lot. As I mentioned, we hope to employ infrastructure. Around 200 businesses are In 2017 Bakar was placed as one of the 10,000 people at the BIZ. Bakar has only Tomislav Klari Linda Sciucca What about the Bakar Industrial Zone (BIZ)? settled there, employing more than 4,000 top five locations in the region for economic 8,000 inhabitants so obviously we are The project started in 2004 with the aim of people. I would like to point out that most of development, just behind the cities of Rijeka counting on people from outside Bakar too. Mayor Director further developing the town and even then, the of the investment in traffic and communal and Opatija, but before Kastav and Matulji. Also, the economic activity at the BIZ is not City of Bakar Bakar Industrial Zone we already had our minds focused on the idea infrastructure in the BIZ was financed by seasonal like tourism. We are working 365 that this development had to be sustainable. the town of Bakar and the industrial zone What is the BIZ administration’s priorities? days a year, so we are employing people on a We designated 5 million square meters itself, and today, the BIZ generates income Our main goal is to have more than 10,000 more permanent basis. our citizens’ quality of life. We have built pediatricians, speech therapists, etc. We offer to the BIZ area and we divided it into three and contributes significantly to the town’s people permanently employed at the BIZ Almost all the investment at the industrial kindergartens and have 12 cultural centers. free transport. Gradually we are increasing parts. In one of them, close to the main budget. and have all of its 5 million square meters zone is done by the city of Bakar which We are financing preventive healthcare, the population’s standards of living and roads, we establish the commercial area Another important factor is that a lot of area being used. Once that happens, we will means we are not a burden to the county, on expect the number of inhabitants to increase with stores. Then, next to it, we had the businesses in other towns and cities in the be able to expand the industrial zone. Also, the contrary, they benefit from us. in the next few years. warehouses and logistics facilities. The last area, even though they are not located in the we are currently building 2 smaller zones. FACTS Another factor is that businesses in Bakar part was reserved for the manufacturers. BIZ, also benefit from it as they are related We’re close to signing a contract to get Hiring 10,000 people is a big task. How do you and the BIZ are very organized and there The BIZ expanded a lot during the past or collaborate to businesses in our industrial European funds that, together with some assess the workforce available in the region? are shopping centers that show that you can 15 years and nowadays it also houses new zone. funds provided by the town itself, will allow us We are aware that some of the investors here find everything here. Remember that one to further build and improve our infrastructure lack the proper workforce for their businesses, 8,000 third of the BIZ is dedicated to commerce. and expand the industrial zone. We are talking especially if they need very targeted and population of Bakar And the other two one-thirds to services and about additional 20,000 square meters of land qualified workers, so there is the supply/ production. for future projects in the next few years. demand problem. Workers go where they are

paid better, and this is one of the issues we 2004 What kind of businesses do you have at the BIZ You mentioned that from day one, the BIZ had need to address. The employers here need to Bakar Industrial at the moment? sustainability in mind. Is that still so? react and increase the salaries that they are Zone (BIZ) opens Project management, construction and en- Yes! Right now we are negotiating with the offering to the workers. If you want quality, you gineering, steelworks, fish processing, trans- representatives of HEP, the Croatian state- have to pay for it; the companies need to invest 5 million formers, toilet supplies, beer, pipes, glass, owned power utility, and the installer of wind in their workforce because a young qualified square meters etc. We have a modular construction com- parks in our area. Some of the companies in person is not afraid of going somewhere else BIZ area pany that build kindergartens and hotels. We the industrial zone are already using solar and experience something new where they have a very broad spectra of activities in our power. Also, we have recently changed all might find a better salary as well. industrial zone. the street lighting to make it more energy +4,000 efficient. How can the city make sure that qualified people employed How do you envision the BIZ? We really encourage ‘green’ projects that young people stay and work here? at BIZ We want the Bakar Industrial Zone to be the use new and efficient technology. In recent year we have tried to improve development engine for the whole region! RIJEKA PORT: GAME CHANGER IN THE NORTHERN ADRIATIC SEA INTERVIEW WITH

Can you give us a brief history of the Port of management, construction and use of the completed on May 21 and financed by a Rijeka? Port of Rijeka. Our port was opened to World Bank loan and funds from the Croatian In March 1719, exactly 300 years ago, the international public traffic and declared state budget, is estimated at €350 million Habsburg Emperor Charles VI proclaimed a port of special international economic including railway and road infrastructure. Rijeka and Trieste free royal ports in order to interest for the Republic of Croatia due to The Zagreb DSCT was implemented end the Venetian dominance over navigating its size and significance. Due to its strategic within the Rijeka Gateway Project, which in the Adriatic Sea. In the Chart of Emperor position, the port has always been regarded aims to improve Rijeka Port’s transport and Charles VI, all traders were allowed free an important gateway to Central Europe and infrastructure network. The terminal, 400 entry, docking and departure from the Port South East Europe. meters in length, is expected to be expanded of Rijeka, which determined the future Rijeka is investing all its efforts to compete to 680 meters later on. It is 20 meters deep, of Rijeka as a port city. After that, Rijeka’s with other Northern Adriatic ports and is which will allow the port to receive the latest maritime industry started developing and the most convenient transit hub for Croatia, generation of container ships. The first expanding which led to a strong trade growth Serbia, Bosnia and Herzegovina, Hungary, phase has been completed and we are now and fast urbanization in the city. Austria, the Czech Republic, Slovakia, expecting to sign the concession agreement Western Ukraine, Southern Poland and in January 2020. How important is Rijeka Port for Croatia and Southern Germany. Considerable interest has been expressed the region? by well-known terminal operators and Rijeka was the biggest and busiest port in ex- The revitalization of the container terminal Denis Vukorepa leaders in the container business in Europe, Yugoslavia and has always played an important was quite important. Can you tell us about the Middle East and the Far East for the role throughout our history. During the War your current partner in this part of the Executive Director concession of the Zagreb DSCT, which is of Independence, as expected, the Port of business? Port of Rijeka Authority now the new and integral intermodal port As Croatia’s leading port, our vision is ports for connecting the Far East and Rijeka recorded a sharp drop in traffic and In 2010 an international tender was system of Rijeka. to become the largest container port in Central Europe, with special emphasis on stagnated; it was only after 1995, when the launched for a strategic partnership to Once the project is completed, the Zagreb the region, and one of the most important environment care, security of ships and port war finished, that the government was able operate the container terminal. In April the port’s activities and a lot of shipping DSCT will be the only deep-sea terminal areas, as well as responsible business and to revitalize it, with the aid of Korean funds, 2011, International Container Terminal companies have opened their representative in the Northern Adriatic with surrounding cooperation with local community. FACTS and update the port equipment. Services Inc. (ICTSI) from the Philippines offices here in Rijeka since then. 1.5 million square meters ideal for the Our aim is to be the south route for the Then, the government invested in the joined the ownership structure as a strategic development of intermodal activities. Central European market; a new, powerful, port and brought back the shipping lines partner with a concession for 30 years. One What can you tell us about the Zagreb Deep competitive and safe Adriatic port, intended and eventually the container business was of the aims of this alliance is to expand Sea Container Terminal (DSCT), one of your What impact will this new terminal have in the 1996 for traffic of goods as well as the traffic of also up and running. In 1996 the Port of the terminal’s capacity and facilities. This latest projects? overall economy of the region? establishment of the Port of passengers. Rijeka Authority was established for the partnership certainly helped us increase The investment value in this new terminal, We expect a very positive effect that will Rijeka Authority boost many economic activities since we How important is the cruise business for the will be able to receive bigger vessels- Also, port? the new partnership for the concession of Cruise ships is a growing business, so it is the terminal which will be signed in January €350 million included in our organizational chart. We 2020, will also bring in more business. I invested in the Zagreb Deep received 11 cruise ships in 2018 and 24 in personally believe that in a short time the Sea Container Terminal 2019. In 2020 we expect 32; one ship a week port will become a powerful intermodal is enough for us. center in the Northern Adriatic region. We do offer passenger services with 20 meters catamarans to places like Lošinj and Rab, How do you compare the Port of Rijeka to the depth of the new but it is not our main business nor a priority. others in the Adriatic Sea? container terminal Split Port is better suited to service local The ports in the Adriatic are very small if you passengers and tourists and they have many compare them to ports in China for example, ferries that go to different islands. but with the new investments we have made I think our ports need to be niche ones: in the container terminal we believe that we 32 Dubrovnik for passengers; Split as an will be able to offer all the services of any big cruise ships expected to industrial port and ferries to the islands; port and be in a much better position that dock in 2020 Šibenik the main port for petrochemical any of the ports in the region. industry; and Rijeka mainly a cargo port. Infrastructure

RIJEKA: A MARITIME GATEWAY TO EUROPE BAKAR: GROWTH ENGINE OF THE NORTH The new Zagreb Deep Sea Container Terminal (DSCT) will turn Rijeka into This historic town continues to play a major role in the region’s leading, trade hub the regional economy

s the largest port in the country, for three construction of the 400-meter first phase of the n the far north of the country, the port town daytrip for regional tourists, who make sure Drawn here by attractive land prices and by centuries Rijeka has played a central new deep-sea Zagreb DSCT, partly funded by the of Bakar played an important part in the to dip the famous Bakar’s biscuits in wine as first-rate infrastructure, with easy connections Apart in Croatian trade and transport. World Bank. The authority is now in the final Iemergence of Croatia as an industrial and tradition dictates. to the Mediterranean and central Europe, as That role is continuing in the 21st century, stages of selecting an international partner naval power. Around the year 1800 Bakar While continuing to play a significant role well as straightforward licensing procedures, with the opening of the €350 Zagreb DSCT to operate the facility and expand its dock was even the largest city in the country, in the economy of northern Croatia, the city 200 businesses already call the BIZ home. poised to provide the port with the largest to a length of 680 meters. Taking advantage with almost three times the population of has implemented a new, more sustainable Employing more than 4,000 people, Bakar container capacity in the Northern Adriatic. of water depths of up to 20 meters, the new Zagreb. strategy for growth since the closure of a authorities believe that the industrial zone “This year we are celebrating the 300th terminal will enable the Port of Rijeka for To this day Bakar is rich in cultural giant coke factory in 1995 and the launch has potential to become an economic driving anniversary of Rijeka’s proclamation as a free the first time to be able to welcome the treasures and maritime heritage. One of of the Bakar Industrial Zone (BIZ) in force for the entire region. port by the Holy Roman Emperor Charles VI,” latest generation of giant container ships. the oldest towns on the Adriatic, Bakar’s 2004. Out have gone the polluting heavy “Our main goal is to have more than says the city’s Mayor, Meanwhile, investments in new road and city center has been protected since 1968 industries, making way for a new breed of 10,000 people permanently employed at Vojko Obersnel. rail connections will help turn Rijeka into the and is home to some of the finest fortresses, smaller companies in sectors such as services, the BIZ, with all its 5 million square meters “Ever since then, port of choice for shippers from Asia looking churches and ancient houses in northern retail, processing, logistics, construction, in use,” says Tomislav Klari, the Mayor of the growth of the to reach Central European markets. By using Croatia. The town makes for a popular engineering and light manufacturing. Bakar. port has had a direct the Adriatic route rather than sailing through impact not only the Straits of Gibraltar, ships from China on our city, but on can reach Europe almost one week earlier, the development making Rijeka the ideal transit hub for the EXCELLENCE & VISION of all Croatia.” markets of Central and Southeastern Europe. Recent investments “Our vision is to become the largest and With an exceptional geo-strategic location, A GAME CHANGER BAKAR INDUSTRIAL ZONE provides businesses with have strengthened most competitive container port in the IN THE NORTHERN ADRIATIC SEA the necessities to operate, create new production Rijeka’s standing area and one of the most important ports capacity & employment. The most developed business The Port of Rijeka Authority has completed as an engine of for connecting the Far East and Central zone in Croatia with a significant impact on the economic the development of the Zagreb Deep national growth. Europe,” says Denis Vukorepa, executive development of the region & the whole country. Sea Container Terminal and invites port terminal operators to register their interest Earlier this year, director of the Port of Rijeka Authority. “We and bid for the concession to develop, the Port of Rijeka will become the intermodal transport center operate and manage the new facility. Authority completed for the entire region.” www.portauthority.hr www.zigo.hr BAKAR INDUSTRIAL ZONE DI KLANA: CONSTANTLY INVESTING IN INNOVATION & TECHNOLOGY INTERVIEW WITH

Can you introduce DI Klana to our readers? combination with different types of seats that Wood processing has been one of the leading can be solid, wicker or upholstered. DI Klana activities in the Klana region for about one produces over one million chairs a year. We hundred years. The company was founded in have an ISO 9001 certification as well as a 1911 and today DI Klana is one of Europe’s FSC® certificate. leading chair manufacturers. It grew due to Exports represent 98% of our revenue. We its geo-strategic location, highly motivated export to France - about 50% of our production, and trained workforce, and above all, the and then mostly to Italy and Germany. We work long-standing reliable and loyal customers with big retail chains in these three countries. from neighboring countries. DI Klana has always had a constant supply What about new markets? of timber from the area and easy access to We are always looking for new markets to distribute its production either by road or expand our reach. But when you want to shipping. These factors also contributed to expand you need to fight harder with the its success competition, especially the Chinese. However, We are constantly investing in innovation, in general, people still recognize and prefer technology and human resources which quality products, especially European ones. is key, in my opinion, to any company’s The Chinese products that have similar Miladin Markovi development and growth. quality of ours, have the same price. ć In 1992 an Italian company bought part of Today, some companies are finding a Director DI Klana and became its main shareholder. partner to work with in China and maybe DI Klana How many people work at DI Klana? I always like to point out that we have How does DI Klana keep up with new They brought new machinery to the company. we will do that too in the future, but it is not We have around 400 employees who a lot of female employees that in many technology trends in your sector? our strategy at the moment because we have work in two shifts. Lack of workforce is aspects are more productive than their male Manufacturing a chair is very demanding so Can you tell us a bit about DI Klana’s production? enough work in Europe at the time being. clients. We did that for a long time. But, for one of the issues the entrepreneurs in the counterparts. Also, they have a better sense you really need to be on top of what is new We manufacture more than one hundred the last 4 years we have also been designing Primorje-Gorski Kotar County face and of beauty and aesthetics in the design and in the sector. Two years without investing in models of chairs – classic, rustic and modern Who designs your chairs? our own chairs – we have our own designers especially in our sector, wood processing production of a chair. technology is enough to leave you behind your designs for any kind of interior. The models We started manufacturing our chairs based and sometimes we outsource the designs. and manufacturing, because we cannot competitors and what the market demands. DI are made of beech and oak solid wood, in on the designs and creations given by our Right now, our own designs represent 60% pay our workers the same as other sectors Klana has been investing around €1 million of our production while the remaining 40% like construction or pharmaceutical can. FACTS every year; one of our latest investment was reflects specific designs given by our clients. So we try to compensate in other ways. We three robots that pack chairs and this alone encourage teamwork and encourage our cost us €400,000. What is the company’s mission? people to interconnect with their peers But no matter how much you invest in Our mission is to “supply customers in time, beyond work too because a better work 1911 new technologies; you still need the human with the highest quality products under the environment makes people happier. And company was founded factor to manufacture a chair. There are parts most favorable conditions, with sustainable whatever problems our employees have, of the process that you still need a person, for development and protection of the living we try to deal and solve them together. example, to upholster a chair. and working environment always in mind”. You need to understand your workers and 100 What sets DI Klana apart is the fact that provide what they need; that is the way to models of chairs What is the key for success in your sector? we are in charge of the whole process of keep your workforce and avoid they go Tradition and a long time in the sector are making a chair, from the moment we get somewhere else. important, but not the main elements for the wood to the finished product. Italian Human resources are of the utmost 1 million a successful business. There are furniture factories, for example, do the mounting and importance to us. DI Klana also provides chairs manufactured factories that were founded only 5 years ago varnishing only, they are only in charge of scholarships to students of the newly a year and are quite successful in the market. What the final stages of the production line and established Wood Technology School in is definitely important for the customers is they use subcontractors for the initial stages Rijeka as well as to two departments of the quality. They’d rather buy products from of producing a chair. Forestry Faculty in Zagreb. By doing so, we 98% an established company that offers quality And deadlines, delivering your product secure we will have qualified and trained exported products than from someone who just started timely is pivotal, or else you are out of the workers in the wood processing business in the business. I always say that quality and price game. the future. are the mother and father of our business. JGL: INNOVATION IN RIJEKA & ABROAD INTERVIEW WITH

Could you please introduce us to JGL? Which are your key brands? entering Rijeka. Today, Rijeka is a symbol JGL was founded in Rijeka in 1991 as the Aqua Maris, Meralys, Vizol S and Dramina of modernity in a once repressed industrial first private joint-stock pharmaceutical for the global health market. area. It also contributes to the process of company in Croatia. We develop and regenerating the image of the city, which is manufacture drugs in specific therapeutic How competitive is JGL? known for its strong and innovative industries. areas, with a focus on the senses and with As an international pharmaceutical company Besides the obvious economic benefits for the aim of improving the quality of life by with business standards that match European the local community, our project is an example taking care of health, JGL offers products in practice, we believe we can have a really of perseverance of the city’s entrepreneurship nearly all technological forms and different strong presence in the global health market. and has shown the possibility to create new legislative categories and operates in around Despite problems we are experiencing industries based on knowledge and innovation 50 foreign markets, primarily in the CIS because of competition, which is getting in a short period of time. (Russia, the Ukraine, Kazakhstan) and SEE stronger each day, we are entirely dedicated markets. to our development and corporate projects What is the main challenge for Croatian that are product- and export-oriented. companies in your opinion? How has JGL evolved to become what the In today’s economy, based on volume, company it is today? What is the company’s vision? the only companies that survive are those In every company’s life there are some Any company’s vision must be geared towards which can internationalize their products. significant decisions that give a new the long term and remain accessible and at the Ivo Usmiani This highly dynamic era and a constantly dimension to its present and future. We same time inspiring. Our vision, that motivates changing environment requires companies often involved in sponsoring, donating and/ Through our yearly reports on our always knew we could grow and dreamed of and leads us, is to be a pharmaceutical President, Board of to adapt quickly and be very disciplined. or launching projects and initiatives which sustainable development, we present to the advancing from a small local laboratory to an company specialized in the development and Directors, JGL We are living in a time of abundance of contribute to the development of our micro public our accomplishments achieved with international pharmaceutical company that production of sterile products with added value products and global competition, so the main social environment. For the last 13 years JGL the implementation of technological solutions operates beyond the Croatian borders. in ophthalmology and otorhinolaryngology, question is how to differentiate and become has been recognized as one of the Croatian and production practices, as well as the areas With persistence, patience and a lot of as well as the leader in the use of sea water corporate and strategic enterprise, JGL recognizable as well as how to fulfill or even companies that always promote sustainable in which we still have a lot of work to do and passion and energy during the last 28 years for health purposes which requires a high Pharma Valley, a project that started in 2013 outdo our customers’ expectations. development. our goals concerning environment protection we established ourselves internationally and technological and therapeutic focus because it always with sustainability in mind. This is and social responsibility. today we have 160 brands, 460 products, is such a niche product. an almost €50 million project. Thanks to What are your priorities now? Moreover, we are working on building 1,360 variations and 6,000 articles present it, JGL is today ranked among the leading The company’s focus is on the development partnerships all over the world every day FACTS in 50 markets in the world, which represents What have been key moments for you? manufacturers of sterile pharmaceutical and production of drugs for the senses, to actively participate in the strengthening around 75% of our total income. In 2015 we completed our most important forms (drops, sprays and BoV) in the additional capacities in the existing plants of the global health system, increasing the European Union. for sterile forms, the new plant for Bag-on- product accessibility and finding sustainable The building of the JGL Pharma Valley Valve forms and solution equipping which solutions for health challenges of today, but complex opened the door to our future. It will certainly contribute to the realization 50 also of tomorrow. was a great challenge for all of us and the of the company’s strategy which is going one markets where We are constantly striving to improve Croatian designers and contractors that step further with its key brands for the global JGL is present and enhance our working and ecological participated in it, and we are proud that we health market. conditions by consciously reducing our finished this project in the record time of just We need to make the company have a impact on the environment, managing our two years. more effective and efficient production, 964 business with responsibility and supporting the This project is a good example that it is be able to respond faster to today’s market employees highest ethical standards on every step of the possible to realize big industrial projects and needs, which are getting more demanding, production of quality products - from research build demanding complexes in a relatively and optimize our business expenses. and development to the sales and marketing. short period of time in Croatia, as long as there is a clear vision and business concept, What does sustainability mean to the 160 Your message to our readers? a globally competitive product and a strong management? brands By keeping up with the trends of the project team. We always try to be a reliable and responsible pharmaceutical industry, JGL is constantly member of the community we live and work trying to improve itself by respecting the What does this important investment mean to in. Since our founding, we’ve recognized +€126 million standards and very strict and demanding the city of Rijeka? the importance of investing in the local turnover rules of good manufacturing practices which Our factory has changed the view of those community. Therefore, as company, we are regulate the pharmaceutical industry. Infrastructure RIJEKA: A CITY THAT SERVES AS A FAST-GROWING EXPORT PLATFORM The largest city in northern Croatia, Rijeka is in the driving seat of the national economy

ince the end of the Croatian War of are mostly small and medium businesses Independence in 1995, the northern engaged in designing, IT, manufacturing, Scounty of Primorje-Gorski Kotar and its construction, trade and professional, scientific administrative capital Rijeka have emerged as and technical activities.” among the country’s most important drivers of Pharmaceutical manufacturer JGL is economic growth. typical of the new breed of forward-looking Home to Croatia’s largest port and businesses based in Rijeka. Established in benefitting from extensive road and rail 1991 as the first privately held pharmaceutical connections to central Europe, the region has company in Croatia, JGL specializes in spearheaded the transformation of the country developing over-the-counter products for the from a socialist system based on heavy industry respiratory, ophthalmology and dermatology into a free market economy dominated by markets. To make innovative solutions such small and medium enterprises, specialist as the Meralys decongestant and Aqua Maris manufacturers and the services sector. nasal spray, JGL uses water from the purest “Before the civil war, Rijeka was an parts of the Adriatic Sea, drawing on hundreds industrial city,” Rijeka Mayor Vojko Obersnel of years of tradition and using the most says. “Now in the place of big factories there sophisticated sterilization technologies.

Since starting life in one small laboratory one of Europe’s leading furniture brands. in Rijeka, JGL has internationalized rapidly Established in the mountainous region of YOUR IDEAS INTO PRACTICE and now operates in around 50 countries. Gorski Kotar in 1911, with easy access to high To sustain its growth in the global health quality wood, today DI Klana obtains 98% market, the company invested nearly €50 of its revenues from exports to markets such million in building a state-of-the-art research as France, Germany and Italy. Producing and production facility in Rijeka, which was over one million chairs per year, in more completed in 2015 after two years of work. than 100 different models, DI Klana’s 400 “With our new factory we have shown that skilled and motivated employees have helped it is possible to create new industries based earn Croatia an international reputation for on knowledge and innovation in a short furniture production. period of time,” says Ivo Usmiani, President of “We are constantly investing in innovation, the Board of Directors of JGL. “It is a good technology and human resources,” says Mila- example of the entrepreneurial culture that din Marković, Director of DI Klana. “This is exists in Rijeka.” the key to our company’s growth.” It is not only local pharmaceutical compa- “Because of our forests, there are significant nies who have successfully internationalized opportunities for investment in the wood their businesses. Given the region’s excellent processing sector,” adds Zlatko Komadina, the road, rail and sea links, the area serves as an President of Primorje-Gorski Kotar County. excellent platform for exports in all sectors of “While we are always very careful to protect the economy. our environment, small and medium-sized Tailor-made chairs for the Building on the region’s long heritage businesses in these resource-based industries in the timber industry, in recent years are playing a big part in the continued growth European market furniture producer DI Klana has grown into of our economy.” www.diklana.hr Produced by ELITE REPORTS in partnership with ASIA INTERNATIONAL REPORTS. Ltd Melinda Snider Managing Director & Editor Alenka Krznarić Regional Director & Contributing Editor Mauro Perillo Production & Project Development Director Antonio Caparrós Art Director Mark Beresford Writer Anaid Chaudhry Project Coordinator Karla Blazeković Assistant Héctor Martínez Web Designer

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