BBC On-screen Guidelines BBC Northern Ireland • On-screen Guidelines – Table of contents

BBC Northern Ireland On-screen Guidelines

Version 1.3 • JANUARY 2009

Section A: General guidelines 6.0 Independent production branding 14 1.0 Background 4 6.1 End-board for independent productions 15 2.0 Colour 5 6.2 Copyright line 16 3.0 Symbol 6 Section C: Trails 4.0 Principal animation 7 7.0 Trails 18 Section B: Programme guidelines 7.1 Master trail opening : Wipe 19 5.0 In-house production branding 5.1 Programme opening tag for in-house productions 10 5.2 Closing credits 11 5.3 End-board for in-house productions 12 5.4 Production credit and copyright line 13

2 BBC Northern Ireland • On-screen Guidelines – Section A

Section A: General guidelines

The following section details all guidelines relating to general on- screen branding elements for BBC Northern Ireland programmes, promotions and OSP materials. BBC Northern Ireland • On-screen Guidelines – 1.0 Background

The green background has been created to follow the print design principals of the channel brands. Green is used as a brand statement rather than a mood or setting for the animated logo.

BBC NI Green Channel brand background : BBC Living Green

R176–G191–B39 C23–M0–Y100–K17 Pantone 583c 4 BBC Northern Ireland • On-screen Guidelines – 2.0 Colour

A special colour graduation called For a full breakdown of BBC Northern ‘BBC NI Living Green’ is used for Ireland’s colour palette and values, all on-screen branding, except for please refer to the off-air guidelines. opening branding sequences and production endboards. The colour has been developed for use in backgrounds to communicate depth. Living green reflects off the green brand symbol used in the principal animation, further enriching the brand’s on-screen presence.

BBC Living Green

5 BBC Northern Ireland • On-screen Guidelines – 3.0 Symbol

A special version of the BBC Northern Until the brand is established, only Ireland logo has been designed for the principal animation should use on-screen. This version is created be used on-screen and only as from a two-dimensional form that described in these guidelines. embodies the values, behaviours and characteristics of the BBC Northern Ireland brand, creating an identity with strength and confidence.

BBC Northern Ireland symbol Frames from the principal animation

6 BBC Northern Ireland • On-screen Guidelines – 4.0 Principal Animation

The principal animation defines All on-screen branding components are BBC Northern Ireland’s on-screen derived from the principal animation. identity. It introduces BBC Northern The symbol, BBC blocks and Northern Ireland content through a dynamic Ireland signature should never appear representation of the logo; made independent from one another. up of the symbol and signature.

Frames from the principal animation

7 BBC Northern Ireland • On-screen Guidelines – Section B

Section B: Programme guidelines

The following section covers all guidelines relating to on-screen branding for in-house productions and independent productions, both local and network. BBC Northern Ireland • On-screen Guidelines – Section B

Section B: Programme guidelines 5.0 In-house ProDUCTION Branding BBC Northern Ireland • On-screen Guidelines – 5.1 Programme opening tag for in-house proDUCTIONS

The BBC Northern Ireland logo must The programme opening tag should • animate on, hold for a minimum of Download a folder containing a appear in the opening sequence of be integrated into the opening titles  three seconds, then cut or mix off Targa sequence for the in-house all programmes produced in-house. or pre-title sequence and must: programme opening tag here. • appear within the 4:3 grid for A version of the principal animation • animate on and be cut or mixed off front credits (see example below) Download a still graphic version has been created specifically for use of the 4:3 safe grid here. • be white where possible and black • be centred within the lower half in programme openings only. only when white provides limited of the screen (see example below) It should never be used elsewhere. contrast • not be scaled up or down • not appear in the first two • not use a drop shadow or seconds of the programme but it be modified in any way can appear at any other point in the title or pre-title sequence

Programme opening tag for in-house productions Programme opening tag laid over the 4:3 safe grid

16:9 SCREEN AREA ACTION SAFE AREA KEEP CLEAR KEEP CLEAR FOR D.O.G. FOR D.O.G.

GRAPHICS SAFE AREA

10 BBC Northern Ireland • On-screen Guidelines – 5.2 Closing Credits

Credits must be made up in the Programme trails, solicits or helplines End credits should not be squeezed Under no circumstances should existing format for programmes edited by production into their end or cropped. They should be 25 to 30 credits be given in return for on BBC1 and BBC2. credits are no longer allowed. seconds in duration across all genres payment, reduced fee, or benefit. and channels. Exceptions are Live End Credits should run over These guidelines do not currently Credit music can continue until the Sport and Entertainment shows where visually interesting graphics or live apply to Sport, Live Entertainment end of the end-board but there should credits can be shorter, and Childrens action but the content must not be shows, or Children’s programmes. be no programme sync or speech. programmes where they should be 20”. editorially critical to the integrity End Credits should be delivered of the programme or include Credits are solely to recognise justified to the centre and may be speech as they may be squeezed to significant creative contribution either cards or a vertical scroller. accommodate promotional messages. to the programme. No exceptions will be allowed.

11 BBC Northern Ireland • On-screen Guidelines – 5.3 End-board for in-house proDUCTIONS

This section explains the closing The end-board must be used Download a folder containing a Targa sequence for programmes made by after all BBC Northern Ireland sequence for the in-house end-board here. BBC Northern Ireland production programmes and should: departments. The closing sequence • be cut on comprises a black end-board where the BBC Northern Ireland logo • not be scaled up or down animates on and resolves along with • not be modified in any way copyright information and a final single production credit where relevant.

In-house animated end-board

12 BBC Northern Ireland • On-screen Guidelines – 5.4 Production credit & COPYRIGHT LINE

When setting the production • channel names should When setting the copyright information, Download a still graphic version credit, ensure the following never be incorporated please refer to the appropriate section of the 4:3 safe grid here. guidelines are adhered to: of the BBC Commissioning guidelines. • it should always be set in white • the credit should sit within the two If a website address (URL) is included A font can be selected for the rows highlighted in the diagram below the copyright line, please refer production credit at the discretion of below on the 4:3 safe grid. to the BBC URL usage guidelines. the programme maker. This is normally • the line should always the same font as the main end credits. be justified centre

Production credit position

13 BBC Northern Ireland • On-screen Guidelines – Section B

Section B: Programme guidelines 6.0 Independent production branding

The following section covers all guidelines relating to on-screen branding for independent or co-productions. No opening tag or branding elements are required for independent productions. BBC Northern Ireland • On-screen Guidelines – 6.1 Programme end-board for independent producTIONS

In addition to the requirements for of the final end-board together with • keep any animation within the above It is critical that the BBC Northern Download a folder containing a network and non-network programmes the word ‘for BBC’ in BBC Northern size specification and to a maximum Ireland logo should always fade in last. Targa sequence to be used for the an independent production company Ireland Gill (the corporate typeface) of 2.5 seconds’ duration, but with no independent production endboard here. When more than one independent may be identified only by: and the animated logo. The logo must: accompanying special sound or jingle production company logo is to be Download a still graphic version • its symbol • occupy no more than 8 grid squares The end-board should be held for included the logos should be distributed of the 4:3 safe grid here. within the highlighted area of the at least 3 seconds as part of the equally on a horizontal axis within • OR its name 4:3 safe grid. See example of overall credit duration, which itself the highlighted area of the 4:3 safe • OR its symbol and name use and grid below. must not exceed 25 to 30 seconds grid below, with each logo occupying duration in total. It should then no more than 6 grid squares. Where the above criteria are met, • be centred on the vertical be held for a further 10 seconds the identification must appear as part axis of the grid as a precautionary measure.

End-board with one producer End-board with more than one producer Example of use and measuring grid

15 BBC Northern Ireland • On-screen Guidelines – 6.2 Copyright line

When setting the copyright information, please refer to the appropriate section of the BBC Commissioning guidelines. If a website address (URL) is included below the copyright line, please refer to the BBC URL usage guidelines.

16 BBC Northern Ireland • On-screen Guidelines – Section C

Section C: Trails BBC Northern Ireland • On-screen Guidelines – 7.0 Trails

The following guidelines refer to All trail music should start with trails for BBC Northern Ireland the first frame of animation. television programmes shown Adding the trail opener works in within Northern Ireland. Further conjunction with both BBC1 and guidelines will be developed for BBC2’s current trail branding. In BBC Radio Ulster and BBC Radio this instance, BBC1 and BBC2 trail Foyle as well as non-channel specific logos, patches and end-boards promos such as ‘’. should be used as normal.

Still from trail opener

18 BBC Northern Ireland • On-screen Guidelines – 7.1 Master trail opening : wipe

The trail opening wipe should cut This sequence can run from beginning Download a folder containing a Targa on and cut or mix off into the trail. to end at different stages during the sequence for the trail opening : wipe here. The logo animates in, holds for evolve or can be cut in showing the approximately one and a half seconds logo holding and animating off to and animates off with a full-frame wipe. provide flexibility for different uses.

Logo animating to lens flare ‘Wipe’ animating off to trail

19 CONTACT

For further information or Margaret McKee clarification regarding the Marketing & Branding Manager information in this guidelines margaret.mckee@.co.uk document please contact: BBC Northern Ireland Room 520 Ormeau Avenue , BT2 8HQ Northern Ireland

Tel. 028 9033 8978 Int. (01) 38978 Mob. 077 8670 2360