Traug Keller Espn: Senior Vice President, Production, Business Divisions
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TRAUG KELLER ESPN: SENIOR VICE PRESIDENT, PRODUCTION, BUSINESS DIVISIONS Traug Keller joined ESPN Programming and Production as senior vice president, ESPN Radio and ESPN Deportes in December 2004 and was promoted to senior vice president, Production, Business Divisions, in June 2006. Keller oversees all aspects of ESPN Radio including talent, national programming content, Ad Sales, staffing, event production, scheduling, and coordination of affiliation needs. Additionally, he is responsible for oversight of all ESPN Deportes businesses including TV, radio, digital and magazine, as well as coordinating synergistic efforts with ESPN’s domestic operations and enhancing and developing ESPN Deportes’ relationships with affiliates. Keller was instrumental in the launch of ESPN’s network of local digital sites, which debuted with the launch of ESPNChicago.com in April 2009 and currently includes ESPNBoston.com, ESPNDallas.com, ESPNLA.com and ESPNNewYork.com. Each site features exclusive, original content from local contributors, and original locally-relevant content created from ESPN’s multiple platforms, branded programming and award-winning contributors. Keller took on the role of Bristol integration for Mobile ESPN in June 2006, responsible for developing new, potentially exclusive, video content for the phone, driving more integrated promotions of Mobile ESPN on-air, and serving as Mobile ESPN's representative in evaluating and executing on all other Mobile ESPN synergy ideas. Prior to joining ESPN, Keller was President of ABC Radio Networks, responsible for all aspects of network programming, affiliate relations, engineering, finance, research, IT, international programming and marketing. He oversaw ABC’s 24-Hour Music Formats, ABC News Radio, ABC Radio Sports, including ESPN Radio Network, and Internet Programming. He also managed ABC Radio Networks’ lineup of radio talent including Paul Harvey, Tom Joyner, Bob Kingsley, Doug Banks, Dick Bartley, Bob Brinker, The Satellite Sisters, and Sean Hannity. Keller joined ABC Radio Networks as Vice President, Eastern Sales in 1994. In 1997 was named Executive Vice President, Advertising Sales and Marketing for ABC Radio Networks, responsible for all advertising sales for the radio networks, including the supervision of eight sales offices across the country as well as Radio Disney, ESPN, syndicated programming and Internet sales. Prior to joining ABC, Keller was New York sales manager for the CBS Radio Networks and held several different marketing and sales positions with the New York Times Company. Keller is Chairman of the Board of Mustard Seed Communities, a non-profit organization dedicated to serving mentally and physically disabled orphans in countries in the Caribbean, South America and Africa. Keller, a graduate of Boston College with a bachelor of arts degree in English and psychology, was the 2004 recipient of “Radio and Records” News Talk Executive of the Year. .