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Key Performance Indicators – July 30, 2020 Wwe at a Glance: 2Q 2020 Highlights Average Us Primetime Cable Tv Viewership

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Key Performance Indicators – July 30, 2020 Wwe at a Glance: 2Q 2020 Highlights Average Us Primetime Cable Tv Viewership KEY PERFORMANCE INDICATORS – JULY 30, 2020 WWE AT A GLANCE: 2Q 2020 HIGHLIGHTS AVERAGE US PRIMETIME CABLE TV VIEWERSHIP RAW AND PRIMETIME CABLE TV VIEWERSHIP 2,403 -24% 1,838 -26% 2,403 1,067 -1% 920 913 1,838 791 1,067 791 920 913 2Q2019 2Q2020 2Q2019 2Q2020 2Q2019 2Q2020 Raw USA Network Top 25 Cable Networks − Television viewership is measured on a Live+SD basis for 2Q 2019 and 2Q 2020. Top 25 Cable Networks reflect those 25 networks with the highest Total Primetime Average Viewers P2+ (duration-weighted) in 2Q 2019 (excludes Broadcast and Premium networks). Definition of Average Viewers P2+ is provided on page 9 1 WWE AT A GLANCE: 2Q 2020 HIGHLIGHTS AVERAGE US PRIMETIME BROADCAST TV VIEWERSHIP SMACKDOWN AND PRIMETIME BROADCAST TV VIEWERSHIP -12% 4,165 3,657 -4% +4% 2,346 2,262 2,099 2,009 4,165 3,657 2,346 2,009 2,099 2,262 2Q2019 2Q2020 2Q2019 2Q2020 2Q2019 2Q2020 SmackDown FOX Broadcast Top 4 Broadcast Networks − Television viewership is measured on a Live+SD basis for 2Q 2019 and 2Q 2020. Top 4 Broadcast Networks reflect ABC, CBS, FOX and NBC Total Primetime Average Viewers P2+ (duration-weighted) in 2Q 2019. ABC, CBS and NBC primetime defined as Mon-Sat 8-11pm, Sun 7-11pm while FOX primetime defined as Mon-Sat 8-10pm, Sun 7-10pm. Note SmackDown aired on USA Network in 2Q 2019 and on FOX Broadcast in 2Q 2020. Definition of Average Viewers 2 P2+ is provided on page 9 WWE AT A GLANCE: 2Q 2020 HIGHLIGHTS MEDIA CONSUMPTION: WWE AVOD CONSUMPTION AVOD Global Hours Viewed (MM) AVOD Global Views (B) WWE Free Video on Demand1 Social Media Followers2 (in billions) (average, in millions) 374 9.6 9.9 351 344 9.0 9.0 8.8 333 324 333 323 8.4 8.5 300 7.7 7.7 266 6.7 243 19 0.5 2010 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 2010 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 2018 2019 2020 2018 2019 2020 − AVOD consumption is defined on page 9 3 WWE AT A GLANCE: 2Q 2020 HIGHLIGHTS SOCIAL MEDIA: WWE REACH Social Media Followers (MM) WWE Free Video on Demand1 (in billions) 1,082 1,080 1,037 1,055 1,004 1,019 950 981 898 923 311 325 345 354 271 281 295 206 225 248 201 206 209 215 222 222 224 228 231 224 491 492 493 495 501 502 502 502 506 502 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 2018 2019 2020 Facebook Twitter Other Platforms − Social media followers are defined on page 9 4 WWE AT A GLANCE: 2Q 2020 HIGHLIGHTS WWE NETWORK ENDING SUBSCRIBERS Total Paid Subscribers - Total Paid Subscribers (000s) SocialUS & Media Int’l (000s) Followers2 1,742 1,742(average, in millions) 1,690 1,690 1,624 1,597 1,597 1,615 1,624 1,597 1,597 1,615 1,495 1,528 1,495 1,528 1,466 470 1,466 1,389 461 1,389 434 425 430 429 412 412 404 393 1,083 1,229 1,172 1,167 1,062 996 1,190 1,272 1,186 1,116 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 2018 2019 2020 2018 2019 2020 Int’l US − Definitions of subscriber metrics above are provided on page 10 5 WWE AT A GLANCE: 2Q 2020 HIGHLIGHTS WWE NETWORK AVERAGE SUBSCRIBERS Average Paid Subscribers - Average Paid Subscribers (000s) SocialUS & Media Int’l (000s) Followers2 1,800 1,688 1,800(average, in millions) 1,661 1,664 1,688 1,661 1,664 1,558 1,584 1,585 1,584 1,585 1,511 1,558 1,461 484 1,511 1,419 1,461 1,419 451 454 451 427 429 422 412 408 395 1,053 1,207 1,157 1,237 1,099 1,024 1,136 1,316 1,213 1,156 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 2018 2019 2020 2018 2019 2020 Int’l US − Definitions of subscriber metrics above are provided on page 10 6 WWE AT A GLANCE: 2Q 2020 HIGHLIGHTS WWE did not perform events in LIVE EVENT ATTENDANCE 2Q 2020 for a ticketed audience North America (average in 000s)1,2 International (average in 000s)2 6.3 6.9 5.9 5.8 5.8 5.4 0.9 5.7 5.6 4.8 1.1 5.0 4.5 4.4 4.9 Excluding 4.5 WM 34 4.1 Held one event in 1Q20 6.3 (Super ShowDown in 6.9 5.4 5.8 Saudi Arabia). No int’l 4.8 5.0 4.7 5.0 events held in 1Q19 or 5.7 5.6 4.5 4.4 3 4.9 1Q18 4.5 4.1 Excluding WM 35 N/M N/M 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 2018 2019 2020 2018 2019 2020 Number of Events Number of Events 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 2018 99 61 86 64 2018 - 29 4 23 2019 90 53 67 50 2019 - 23 7 20 2020 41 0 2020 1 0 1 In 2020, WrestleMania was held without a live audience in WWE’s Performance Center located in Orlando, Florida due to public-health concerns as a result of the COVID-19 outbreak 2 Ticketed audience live events were not held in 2Q20 due to public health concerns about in-person gatherings as a result of the COVID-19 outbreak (indicated as “not meaningful” (N/M)) 7 3 Given the unique nature of WWE’s events in Saudi Arabia, the Super ShowDown event held in February 2020, and comparable events in prior periods, have been excluded from attendance metrics APPENDIX FOOTNOTES – DEFINITION OF METRICS 1. Average Viewers P2+: An average of the U.S. viewing audience (persons age 2+, as measured by Nielsen) for each minute of a program or daypart expressed as an absolute number, in thousands. During 2Q 2020 and 2Q 2019, total U.S. television persons included an average of approximately 307 million and 305 million persons, respectively. 2. Top 25 Cable Networks reflect those 25 networks with the highest total primetime Average Viewers P2+ in 2Q 2019 (excludes broadcast and premium networks). 3. Top 4 Broadcast Networks include ABC, CBS, FOX and NBC. Note that total primetime Average Viewers P2+ are defined as Monday-Saturday 8-11pm, Sunday 7-11pm for ABC, CBS and NBC, and Monday- Saturday 8-10pm, Sunday 7-10pm for FOX. 4. Media Consumption – AVOD is defined as ad-supported video on demand. Consumption includes videos viewed on third-party (Facebook, Instagram, Snapchat, TikTok, Twitch, Twitter, YouTube) and WWE platforms (WWE.com and WWE App). 2018-2019 figures include Facebook, Instagram, Snapchat, Twitter, YouTube and WWE platforms. TikTok figures included in 4Q 2019. 2020 figures include TikTok, Twitch and Snapchat Discovery. Beginning in 2Q 2020, figures include consumption on the Free Version of WWE Network. Due to potential data re-statements by YouTube, rounding differences may occur. Third-party consumption figures, including Facebook and YouTube, are based on Google Analytics and WWE platform consumption figures are based on internal data. 5. Social media followers represent the number of followers for each individual platform - Facebook, Twitter, etc.- as sourced from each platform; as such, total followers shown have not been adjusted for duplication among or within platforms and do not represent the number of “unique” followers. 9 FOOTNOTES – DEFINITION OF METRICS 6. Subscriber metrics reflect direct customers of WWE Network and subscribers reported under licensed partner agreements, which have different economic terms for the network. 7. Paid subscribers reflect active subscribers who have made payments in the relevant time period. 8. Average paid subscribers reflect the sum of the arithmetic daily mean over the relevant period for our direct-to-consumer subscribers, and the average of the monthly reported subscribers from our license partners (such reporting is received and recognized on an approximate 30-day lag). Average paid subscribers may differ substantially from paid subscribers at the end of any period due to the timing of paid subscriber additions. 10.
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