Franchisee New Center Information

Congratulations on your Grease Monkey center! The team at Grease Monkey International is looking forward to working with you and supporting you in your Grease Monkey business.

Included in this package you will find an overview of the various marketing and operations programs available to Grease Monkey franchisees. If at any time you have questions about these programs, please email [email protected].

Again, congratulations on your Grease Monkey!

1 Grease Monkey New Center Information

Contents Grease Monkey Core Values ...... 3 FranConnect, Reputation Management & Listen360 ...... 4, 5 Logos, Graphics and Custom Art Requests ...... 5 Franchise Microsite ...... 6 Online Presence Tips ...... 7 American Solutions for Business (ASB) ...... 8 Throttle Reminder Card Service ...... 9 Royalty Rebate Program ...... 10 National Material Fund ...... 10 Mobil1 Co-Op ...... 10 Contact 1 ...... 10 Pit Crew Guarantee ...... 11 Digital Menu Board ...... 12 Inflatables Rental Program ...... 12 Local Center Marketing ...... 13,14 Fleet Marketing ...... 15 Grease Monkey Marketing Team Contacts ...... 16 Marketing Vendor Contacts ...... 16 Attachments ...... 17

2 Grease Monkey Core Values Driven to perform, so our customers and their vehicles can too!

Drive Passion | In our quest to be the very best in the industry, our passion is to be better today than yesterday. Improve | We prepare ourselves for new challenges and opportunities through a commitment to lifelong learning and improvement. We constantly strive to learn and accept new ideas, methods and technology that improve us, or our business. When we believe it, we execute with speed and passion.

Respect Golden | We treat others the way we want to be treated – with respect, honesty and consideration. We don’t say anything about another person that we would not directly say to him or her. When we fall short, we acknowledge, apologize and learn. Respect | In our actions and words, we are relentlessly building a culture of service. We value different points of view and respect one another realizing that together we are stronger.

Integrity Honor | Sound ethics are the foundation for our professional relationships. Honesty and fairness are principles that guide our actions. Trust | We strive to earn mutual trust with one another by doing what we say we are going to do. We communicate honestly and with purpose. We ask clarifying questions when needed. Agreements | We only enter into agreements that we are willing, able and intend to honor. We communicate broken agreements at our first opportunity to those affected. Accountable | We are accountable for our own work and actions, and for achieving our Mission. We acknowledge our obligation to our stakeholders to meet corporate initiatives and goals. We operate our businesses as good community citizens.

Value Recognition | Our Team Members are critical. We need passionate team members to deliver our promise of value to the customer. Customers | We embrace our need to be different – to be better – in the marketplace by delivering a unique customer experience and a laser-like focus on our customers. The Grease Monkey® Experience is embodied in our customer value proposition and is the core of our existence.

Empowerment Empower | While we each have our assigned responsibilities, we understand that our position interacts with others and we seek to understand how we influence each other. We encourage our Team Members to make independent decisions aligned with our Company goals.

Nurture Ideation | We foster an environment of open exchange of ideas with one another to gain all perspectives. Ideation is the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be either visual, concrete, or abstract. Ideation comprises all stages of a thought cycle, from innovation, to development, to actualization. As such, it is an essential part of the design process, both in education and practice. Participation | We expect active participation in growing our brand and listen to all who share our Mission and ideals. We cherish those who support us and who challenge us to be better.

3 FranConnect

FranConnect is an online franchisee portal to obtain all the resources to help market your center. Within FranConnect there are four modules. Each module serves a different purpose. • AdBuilder/Lightbox – hosts a library of promotional graphics. Many of these are customizable to your center. You can also get anything from coupons, direct mail templates and web banners to in center marketing material, forms and logos. • Reputation Management – Once your center has been open and customers have given reviews this module pulls all online reviews for your center. You will send you email notifications within 24 hours of the review being posted. We link your Facebook and Google page, so you can see those reviews too and respond directly from the platform. • Listen360 – the customer survey on www.tellgreasemonkey.com. Once your center has opened, it will be added to the L360 database. All results are internal. Negative feedback will be emailed to your email and can be texted to your phone. You will need to set these settings up. • ASB Tab – You can also get to our promotional vendor through FranConnect by clicking on the ASB tab. If you haven’t already gotten your username and password, Marketing can send it to you. More information on ASB on page 8 of this document.

Reputation Management Within this module, there is a listing section where you can see if your center information matches across all outlets. It is important for it all to match. This will ultimately help your search engine optimization (SEO) when customer search for “oil change near me” in a search engine. We set up Facebook for you to manage on the social side, but any other outlet will be your choice to set up and manage.

Listen360 The simple, fast and easy way to: • Know what customers are feeling about their service experience after they depart your center • Find out how likely they are to return for service again – increasing customer retention and referrals • Help establish accountability for the customer experience The online survey at tellgreasemonkey.com is designed to do just that and more, using the Net Promoter Score System. With the online survey you can measure, monitor and help ensure that your team is maintaining a laser-like focus on the customer and consistently providing an exceptional customer experience.

There are sticky notes that can be stuck to invoices that can turn the customers to this site to give feedback. These are used when you are just getting started and some centers use them when they are going through a rough patch. This keeps angry customers from going out to Google or social media to complain about their visit. This way you can control the feedback to stay internal and respond directly to them. You can get the sticky notes through the ASB site. See page 8 for more information on the vendor.

When customers go to tellgreasemonkey.com, the brief online customer satisfaction survey starts with a carefully crafted question: “How likely are you to recommend Grease Monkey – Location [Center #] to a friend or business associate?” When choosing an answer, the customer sees a 10-point scale, 10 is very likely and 1 is not likely. While the initial question is very simple, it intentionally excludes the word “neutral” because it’s been proven that a neutral option is biases responses to avoid conflict and hold back valuable feedback. • PROMOTERS are loyal customers who keep buying from a company and urge friends to do the same (scores of 9 & 10) Promoters are prompted to provide details about what they liked about the service and share it via links to Facebook, Twitter LinkedIn or email. • PASSIVES are satisfied but unenthusiastic customers who can be easily wooed by the competition (scores of 7 & 8) Passives are asked “What could we do to improve?” • DETRACTORS are unhappy customers who are ‘at risk’ and spread most of the bad word of mouth (score 6 and below) Detractors are asked “How did we disappoint you and what can we do to make things right?” • PROMOTERS, PASSIVES, and DETRACTORS are all thanked for their feedback and can print out a 10% off coupon good on their next visit at your location. 4

Net Promoter Score (NPS) Calculated Your NPS is calculated by subtracting the percentage of respondents labeled “detractors” from the percentage labeled “promoters”. The final percentage is your NPS. Net Promoter Score = % Promoters - % Detractors The real value of the NPS comes from how you digest and address survey responses and resulting conversations – whether it’s a simple thanks for feedback, solving customer problems or investigating further for more information. Attachment – FranConnect The Hub > Library > New Centers > L360/Reputation Management

Logos, Graphics and Custom Art Requests AdBuilder is where you can get all your customized templates for direct mail, coupons and more! If you are looking for something that is not on AdBuilder, you can order what you need by contacting your GMI Marketing Coordinator. The National Materials Fund pays for standard artwork. Artwork is provided within 3-5 business days of the initial request. Examples of custom artwork include: • Advertisements • Coupons • Counter Cards • Direct Mail Artwork • Flyers • Gift Certificates • Social Media Ads • Etc.

Attachment - FranConnect The Hub > Library > New Centers > AdBuilder Quick Steps

5 Franchise Microsite Each Grease Monkey center has its own center page under our URL www.greasemonkeyauto.com. Your center page is designed to get your Grease Monkey center noticed when consumers search online for automotive services, and to drive more traffic to your location! This website is funded by your Grease Monkey National Materials Fund. Franchisees can customize certain aspects of their website. You may edit your hours, coupons, closed dates, services, amenities and discounts. We even can include an About Us page specific to your center with a picture you provide. We are now offering an Appointment tool that customers can schedule through your center page. You can manage the bookings on the back end of the site. Once you have your login, please sign into your website page and fill out the request form so we can get you set up. After the initial set up, you may edit when you’d like. For more information see: Attachment – FranConnect The Hub > Library > New Centers > GM Website Center Admin Training June 2019

6 Online Presence Tips (Facebook, Yelp & Google) We will get you set up on Facebook, Yelp and Google My Business. We give you the access you need to update the center pages and show you the basics for maintaining your page. Social media has become a crucial part of digital communication strategies. Digital marketing enables to reach more people at zero to no cost. You can post on Facebook about your daily deals or weekly/monthly promotions. You can even post on Google so when customers search they will see your post. Below are some facts about online posting and consumers. • Visual content is more than 40 times more likely to get shared on social media than other types of content. • Keep the content fresh and relevant to your customers. • Online reputation can be your strongest asset or your biggest liability. 90% of consumers read online reviews before visiting a business. • 84% of people trust online reviews as much as a personal recommendation. • 74% of consumers say that positive reviews make them trust a local business more.

Reviews: Reviews are huge on Facebook, Yelp and Google. Reviews can often illustrate staffing issues that you may not be aware of. Reviews are one-sided, but we encourage all franchisees to reply to all reviews about their center. If it is positive or negative, the best action to take is reply and take care of the customer. There are a few examples below to reply to good and bad reviews. Positive Review Response Tips: Step 1: Thank the customer for the positive feedback and be specific. Ensure the reviewer knows a real person is behind your reply by thanking them for something specific they said. Step 2: Use the business name and keywords in your review response to the good review. “The team here at Grease Monkey is thrilled to hear such good feedback and we’re proud to be locally owned and operated.” Step 3: Add a little marketing to your response. Your reply is public and will be read by others. Step 4: Invite customer to do something in your response. “We hope to see you and your vehicle again soon!” Negative Review Response Tips: Step 1: Apologize and sympathize in your response to the negative review. Acknowledge the customers concerns. “I’m sorry to hear about your bad experience.” Step 2: Insert a little marketing in your response to the bad review. Explain what your customers usually experience. Step 3: Move the conversation offline. Provide contact info with the owner or manager so they can discuss the problem directly. Step 4: Keep your response simple, short and sweet. Don’t go into too much detail or ask any questions. This will prevent saying something that might cause the already upset customer to add more negative feedback. Three sentences for your whole reply is a good rule of thumb. BONUS: Don’t include the business name or relevant search keywords in a negative response. You don’t want these reviews showing up in a search result. Example Response to Negative Review: Hi Rebecca, my name is Joe, the owner, I would like to apologize for your bad experience at our center. I would like to learn more about your specific situation and make things right. I look forward to speaking with you, please give me a call at 000-000-0000 at your earliest convenience.

7 American Solutions for Business (ASB) We use ASB as a partner vendor that will supply our centers with branded apparel including the Pit Crew Certified uniform shirts, promotional products, store supplies, business cards, and service brochures. The reason we use a vendor like ASB to house all these items is because they have a buying power that get us better pricing. ASB is warehoused and shipped from Denver, CO.

We have selected items that we have approved for centers to order, although you may order through any vendor that you would like to but the pricing ASB provides may be better! We will always try to have the best pricing we can to save you money! Though you are not required to use this vendor, we recommend it. If you have other items that you are trying to order, you may contact our team there that can assist you with sourcing what you are looking for. For any questions or quotes please email our contact at [email protected].

Stocked Items Stocked items are the items that they have in inventory to ship out when the order comes in. We have bulk ordered these items to get a better price for you. These items include the following and more: • Giveaways • Service Brochures • Litter Bags • Survey Post Its • Hats/Beanies • Pens • Pit Crew Certified Button Downs • Customer Info Pads • Pit Crew Static Clings

On Demand Items On demand items are items that we do not keep any in inventory, but you can still order as many as you need. These items will take a little longer to deliver to you because they will usually have a production time of about 7-10 business days. Depending on the items that you order, this production time window may differ. These items could include the following: • Hats • Logo’d Snacks (mints, cookies, snack packs) • Work Jackets • Outdoor Banners • Women’s Shirts • Arrow Spinner Signs

Login Information The URL to the ASB website is https://www.asbaces.com/newaces. You should receive an email with your login credentials from the ASB team. If you have not, please email the GMI Marketing Team at [email protected] to get you set up.

8 Throttle Reminder Card Service The Grease Monkey Throttle Reminder Card program is offered by Classicplus, for your customer reminders and other database marketing needs. This advanced software program will take care of all your reminder card and e-minder needs with greater flexibility and superior technology tools. Throttle pulls a new customer direct mail listing usually for a 3-mile radius around your center. The list will have to be purchased but is a one-time fee. To get all set up, produced and mailed out to households takes about 3-4 weeks. We like to have them drop in households the week of the center opening.

Features & Benefits • Flexible timed postcard & electronic service reminders that interface with ISI and Sage. • Ability to adjust communicated intervals based on 3,000 or 5,000 miles after last service date, OEM spec or customer selected interval (not to exceed “normal” interval) • Owner’s manual-based service communication for the Full Service Oil Change and additional needed maintenance according to make, model, mileage • Electronic, then mailed reminders with capture of email address (75% cost savings) • Optional customer campaigns, mail or email – new customers, customers who spend over a certain $ amount, customers who purchase select services • Thank you emails with customer surveys • Total online program management and database analysis tools for franchisee. Reporting includes: • ROI for reminders & campaigns • Return visit analysis • Mileage intervals & vehicle type • Coupon analysis • Customer sales history • Survey results Details • Two different sizes of the direct mailer cards, small 4”x6” & large 6”x9” • Choice of number of reminder touches – 4 touches is recommended for best rate of return o Touch 1 – 5k miles after last service o Touch 2 – 30 days after touch 1 o Touch 3 – 10k miles after last service o Touch 4 – 30 days after touch 3 • Reminder Radius – default is 30 miles but can customize the miles around the location • Bundle Pricing offered to get more for the money

For more information see: Attachments – FranConnect The Hub > Library > New Centers > Throttle On Boarding Form, GMI Throttle Bundle, GMI Throttle Artwork Catalog

9 Royalty Rebate Program Grease Monkey International created the Royalty Rebate Program in 1992 to reward those franchisees who honor the terms of their Grease Monkey franchise agreements, make payments to GMI on a timely basis, and strive for excellence in all areas of their franchise business. Revised requirements are sent to franchisees on a yearly basis. More information will be given to you by Operations.

National Material Fund Support All Grease Monkey centers annually invest a percentage of gross sales in the National Materials Fund per their franchise agreement. Since many of the materials are produced in volume, you get the advantage of volume pricing. Several items are available to you at no cost and several can be customized (print on demand) for your center.

The National Materials Fund may be used for: • FullSpeed University Training • Service Brochures • Digital Management • Art Creation & Templates • Inflatable Rental Subsidization • Pit Crew Shirt Subsidization • CRM Subsidization • Digital Menu Board Subsidization • Other advertising and marketing activities as approved by IFAC

Mobil1 Co-Op Advertising Spend As a part of our business relationship with ExxonMobil, Grease Monkey International requests an allotted amount in Co-Op monies for the years activities focused on supporting both brands. The amount will be used to support the payment of 50% of incurred expenses, and not to exceed the approved allotment related to the following activities featuring the Mobil1 logo: • Direct Mail • Signage • Collateral Grease Monkey International will provide ExxonMobil with evidence of these expenses and a copy or picture of the advertising showing the Mobil 1 logo, and clearly note that the Co-Op amount is being applied to 50% of the total expense. Expenses will be submitted for reimbursement every six months. All submissions will need to be sent to the Marketing team to then approve/get approved and submit on the for payment. All new centers will get an automatic amount assigned to use for their Mobil advertising. Attachment – FranConnect The Hub > Library > New Centers > Mobil Co-Op Program Guidelines

Contact 1 Contact 1 is a company that takes customer complaint calls. Some customers want to talk to a person to submit a complaint versus taking a survey or typing a review online. Contact 1 will sends emails to the Franchise Support Director and owners of the specific center. This gives the owner or FSD a chance to contact the customer to address their concern. We encourage you to respond to these customers, so you keep them as a customer. Customers are usually impressed when someone from the company contacts them with a solution to their problem.

10 Pit Crew Guarantee

What is the Grease Monkey Pit Crew Guarantee? When customers visit Grease Monkey for a Full Service Oil Change, the service will be complete in the time promised. Guaranteed. If the Pit Crew doesn’t finish in the time promised or less, the customer will get a dollar back from every minute over. That is the service commitment to the customers.

Your Certified Pit Crew will change the customers oil and conduct the 16-point maintenance check with precision and speed. Once the vehicle enters one of the service bays, a special sensor starts a timer and the Pit Crew gets to work.

A Differentiator For any business, it is pertinent to have differentiators to set it apart from its competition. The PCG program is the biggest differentiator in the Quick Lube Industry, and the next step for Grease Monkey centers to add customers and grow sales. Being PCG equipped shows our customers their time is valued.

The Benefits Two things a customer wants most is service to be quick and done right. Utilizing the PCG equipment helps ensure speedy service by holding all parties accountable.

Time Guarantee is Determined by Each Individual Center Time set for each service is completely up to each center. This change in the way we do business is about aligning customer expectations with ours and being accountable.

Pit Crew Marketing Materials • Welcome Menus • Pit Crew Guarantee Brochures • Customer Greet Sheet • Pit Crew Certified Button-Down Shirts • Pit Crew Hats • Pit Crew Guarantee Window Clings • Oil Stickers • Signage (Banners, Flag Banners, Bay Timer Monitors) • Stickers • Air Fresheners • Lanyards • Pens

Welcome Menus Welcome menus are the first marketing material a customer sees. This is where you oil options and prices are displayed right in front of them. We have redesigned the menus recently to have the Pit Crew Guarantee be prominent on the menu. Customers will get familiar with our key differentiator and recognize the logos throughout the center. Once the Pit Crew explains the Guarantee to the customer, they can follow along with the bay timers in the lobby and watch how our techs complete their oil change in an efficient way that is done correctly. Service Done Right. On Time…Guaranteed.

To order, see attachment - FranConnect The Hub > Library > New Centers > Welcome Menu Form or Welcome Menu Form – No Brands

11 Digital Menu Board Information

Digital menu boards are professional, attention grabbing and easy to update. The digital menu boards can do much more than help you communicate your services and pricing. 10 Foot Wave is one of our approved vendors. Updating services, pricing and digital posters are all at your fingertips!

Your customers can enjoy: • Commercial free entertainment from both TV and internet. o Real time news, weather, stock market updates and other types of programs • Videos of what’s going on with their vehicle to help understand the need for recommended services. • Updated digital posters available through your National Material Fund.

Your Franchise Support Director will train you on how to program your digital menu board during your initial training. To learn more about 10 Foot Wave, visit www.10footwave.com/greasemonkey . You may contact 10 Foot Wave for the required forms or if you have additional questions. Review and complete the attached forms and return to [email protected].

Grease Monkey Inflatables Rental Program If you are planning a customer appreciation day, grand opening event, or other special occasion at your center, don’t forget to reserve your Walkaround or Tie-down inflatable! For only $50, the inflatables can help drive business into your center and make your event a success. Program Details: • Your cost for usage is $50, including rental, standard cleaning, and UPS Ground shipping to and from your center. • The NMF will pay for the remaining cost of the usage and shipping fee. • The inflatables will be shipped directly from Signs & Shapes, and back to Signs & Shapes, for each usage, to ensure they are clean and in good repair. • The NMF, which purchased the inflatables, will continue to pay for repairs due to normal wear, but the cost to repair damages or replace lost equipment due to negligence will be charged back to the franchisee/center where the damage occurred. • You may keep the inflatable for up to two weeks, longer if no other orders are waiting based upon prior approval from Signs & Shapes. • There is a $25 date change/cancellation fee should you change your order once it is placed with Signs & Shapes, so please plan carefully according to your promotion needs. These measures will ensure that the inflatables are maintained properly between visits and made available to all in better working condition.

To order, see attachment – FranConnect The Hub > Library > New Centers > Inflatable Request & Agreement Form

Inflatable Tie Down & Walk Around Monkey

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Local Center Marketing

Local Center Marketing (LCM) is an ongoing communication process intended to grow your business over time, in both new and existing Grease Monkey centers. It can help you: • Create value for Grease Monkey services • Increase repeat business • Increase ticket average • Generate new customers • Get your entire team involved in growing your center

Strategic Marketing Focus Retention: Retaining relationships with existing customers, are you keeping the customer you have loyal to you? Are you getting your lost customers back in your center? Expansion: Expanding relationships with existing customers by meeting their needs for additional services. Attraction: Attracting the ‘right’ customers, value driven vs. price driven. Customer Focus & Teamwork: Managing the customer experience, how is your team exceeding customer expectations?

TIP: Send hand written Thank You cards to your first-time customers! This will go a long way and set you apart from your competitors. • Be timely, send thank you cards within a week of the customer’s visit. • Don’t use red pen, use blue or black ink. • Use note cards that reflect your business. Simple and professional looking. • Write legible. • Greet the customer by name. • Express your gratitude and clearly state the reason for sending the note. • Mention details about their visit. • Briefly mention your future interaction at the end of the note. “We look forward to see you during your next visit” • Repeat your thanks. “Thank you again for your trust and confidence in our business.” • Close with regards and your signature as well as printed name. (Best, Yours Truly, Kindest Regards, Cheers, Warm Regards, etc.)

Cross Promotions with Other Business A cross promotion is simply when two business join forces to better attract and/or better serve and reward their mutual market of customers. Cross promoting your Grease Monkey services with other business is more cost efficient than traditional “solo” advertising. It can also help you: • Build credibility with your community • Generate awareness of your business within your specific market area • Combine an effective message/offer with free, controlled distribution • Reach the type of people that will likely become your customers by working with merchants targeting your same demographic. • Get to know and share your expertise with other entrepreneurs in your community.

Your best cross promotion partners are business that: • Provide different, but complimentary services/products • Serve the same types of customers, but do not compete • Have a reputation for providing quality products and services • Have a manger you may already know and/or are receptive to working together

13 Join the Chamber Becoming a member of a local networking group such as the Chamber of Commerce offers plenty of opportunities to get involved in the local scene and expand your contacts beyond your limited circle of friends and business associates.

Know Your Competition Part of Local Marketing, is knowing who your local competition is: • How far from your center are they located? • What are their offers? • What are their hours and services? • What are their customers saying about them?

Mystery Shopping Mystery Shop companies are available for a low cost + service cost to shop you or your competition. Contact Marketing for a company, and the Mystery Shop questionnaire.

Customer Retention The #1 rule of growing your business is keeping the customers you have! Grease Monkey introduced the “WIG” in 2018. The “Wildly Important Goal” was to grow repeat customers by +3% YOY. A 2% increase in customer retention has the same effect as decreasing costs by 10%! It typically costs 5x as much to attract a new customer than to keep an existing one.

Reasons Customers Quit Doing Business with You 68% Indifference (No connection) with Employees 14% Poor handling of complaint 9% Price Shopper 5% Lost to a Competitor 3% Relocation 1% Deceased

Media Relations Like most businesses, your Grease Monkey center can benefit from local news coverage. The following will help you target the right people to get meaningful, local news coverage. When media alerts, press releases and story ideas are done correctly, they can help increase awareness of your center, grow customer counts and increase sales. There are usually two targets: • Local “Mass” Media Coverage – Publications that will have interest in your business because of your location. Your local broadcast stations, radio stations and newspapers fit into this category. • Local “Interest Based” Media Coverage – This group could include automotive blogs that cover local automotive information and news, plus perhaps some local women’s and other community blogs. Attachment – FranConnect The Hub > Library > New Centers > Press Release Sample

14 Fleet Marketing Your center can provide commercial businesses in your area an important service of timely, professional vehicle maintenance of fleets. In turn, you’ll get the benefits of: • Increased customer counts and sales, not just from the fleet vehicles but also from fleet drivers’ personal vehicles. • Increased service intervals due to the amount of driving done in fleet vehicles. • Increased marketing effectiveness because marketing to fleets is very targeted and fleet accounts already realize the value of regular vehicle maintenance. • Steady business. Since fleet vehicles are vital to businesses, they know that regular maintenance is a must. Seek Out Local Fleets With the right contact person, relationship, proposal and tactics, any Grease Monkey center can land local fleet accounts. Just keep in mind that a company with fleet vehicles is rarely searching to set up an account, so it is the center’s responsibility to recognize local fleet opportunities and seek them out. Start Small Start by targeting one or two small fleet accounts in your area. Look for ‘branded’ fleet vehicles when you’re driving around town. Small business fleets traditionally consist of 5+ vehicles. Consider businesses like these: • Appliance Stores • Florists • Appliance Repair Businesses • Home Healthcare Companies • Catering Companies • HVAC & Plumbing Companies • Cleaning Services • Lawn Care & Landscaping Companies Get to Know the Business Before You Go for the Business Get online and review the business’s website before you go introduce yourself and your center. Maybe drop by with a small gift, such as a box of quality donuts or bagels and cream cheese in the morning, or a nice box of chocolates or cookies in the afternoon. Be sure to attach your business card to whatever you deliver and maybe the Fleet Service flyer from FranConnect. Just stop by and introduce yourself, don’t talk fleets or try to sell anything. Build a relationship with the other businesses so they can trust you and your Pit Crew. “Hi, I’m Bob and I own the local Grease Monkey service center on [insert street]. I’ve seen several of your company’s vehicles in the area. I just wanted to stop by, introduce myself and drop these off for you and your team. If there is anything I can do to help maintain your vehicles, please let me know.” If you would like the electronic version of the Fleet Service Application, please find a downloadable version on AdBuilder under Local Center Marketing.

15 Grease Monkey Marketing Team Contacts

5575 DTC Pkwy Suite 100 Greenwood Village, CO 80111 800.822.7706 or 303.308.1660

Marketing

John Vitagliano V.P., Marketing & Communications [email protected] Christine Perry Director of Marketing [email protected] Courtney Zimmerman Marketing Coordinator [email protected]

Marketing Vendor Contact Information

Printed Materials & Promotional Products: American Solutions for Business Nicole Jennings & Patrick Kraus 1885 W. Dartmouth Ave. Unit 16 Englewood, CO 80110 800-529-1980 [email protected] https://www.asbaces.com/newaces/

Reminder Card/E-minder Program: ClassicPlus/Throttlee Jeff Tremper 800-966-1661 301-668-9364 (Fax) [email protected] Elizabeth O’Connell [email protected] Margret Kostolansky [email protected]

Inflatable Monkey Management Company Signs & Shapes International: Mary Kitchen 9988 F Street Omaha, NE 68127 402-331-3801 402-331-2729 (Fax) [email protected]

10 Foot Wave: [email protected] 704-313-0402

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