TOOLKIT 2015 COMMUNICATIONS TOOLKIT THANKS FOR JOINING #GIVINGTUESDAY! WE ARE SO GLAD TO HAVE YOU INVOLVED.

On Tuesday, 1, 2015, charities, families, businesses, community centers, and students around the world will come together for one common purpose: to celebrate and encourage giving.

Anyone, anywhere can get involved in #GivingTuesday and give back in a way that is meaningful to them. From fundraising to volunteering to pro bono service, #GivingTuesday is a great way to engage your community and to become a part of a larger worldwide movement that promotes generosity.

You are the most important part of making this movement a reality. We have put together this toolkit to provide you with all of the resources you need to get started, including: • #Giving Tuesday Mega Messages • Ideas to Get Involved • Social Media Tips • Sample Outreach Email • Communications Timeline • Press Release Template • #GivingTuesday Team Contact Information

MEGA MESSAGES

Use these mega messages when talking to press, your staff, community leaders, donors, or volunteers, and become a spokesperson for the wider #GivingTuesday movement: • #GivingTuesday is a special call to action to create a global day of giving that brings diverse organizations and communities around the world together to give back. • #GivingTuesday celebrates generosity by providing people everywhere with an opportunity to give more, give smarter, and give great. • #GivingTuesday unifies charities, corporations, small business, and individuals from across the globe to show that the world gives as good as it gets. • You don’t have to be a world leader or a billionaire to give back. #GivingTuesday is about ordinary people coming together doing extraordinary things.

IDEAS TO GET INVOLVED

Below are some examples of ways your organization can activate on #GivingTuesday. Remember to check our website for the latest ideas, trends and tips to launch your #GivingTuesday initiative!

Raise Funds • Donate or organize a fundraiser for a nonprofit and leverage #GivingTuesday to expand your donor base and to raise more for charities around the world. • Launch a campaign on #GivingTuesday to increase donations through the end of the year. • Partner with a donor or sponsor to host a matching grant challenge for #GivingTuesday. This could be a 24-hour challenge, it could lead up to #GivingTuesday, or could launch on #GivingTuesday and run through December 31.

2015 COMMUNICATIONS TOOLKIT Volunteer • Volunteer at a charity or organize a larger team volunteer event with your friends, staff, and neighbors. • Donate pro bono hours to help charities in need of your skills. • Organize a donation drive for people to donate goods, clothing, and other items for people in need.

Collaborate • Partner with local organizations to give a donation (money, goods, or services) to nonprofits. • Ask organizations to work together to build a local #GivingTuesday movement. In 2014, over 40 cities and states led their own #GivingTuesday movement to benefit local nonprofits. • Create a #GivingTuesday product to sell during and and donate proceeds to a partnering charity on #GivingTuesday. • Get your local government officials to proclaim December 1, 2015 #GivingTuesday in your city or town. Make this a big press moment and bring the community together to celebrate generosity.

Get Social • Activate your social media constituency (or open a new social media account) to talk about giving. • Celebrate community heroes and service leaders on social media and with your local press. • Email your community to educate them about #GivingTuesday and invite them to give. • Share photos from past campaigns or volunteer events to teach your followers about how you serve the community. Remember to use the hashtag #GivingTuesday! • Create a #GivingTuesday video with your family, community, or staff. Share on YouTube and social media using the hashtag #GivingTuesday. • Brand your personal and organizational social media accounts with #GivingTuesday graphics and be an ambassador for the movement. • Partner with organizations or sponsors to do a social media fundraising campaign, where a certain amount is donated per re-tweet, like, or post.

Give More #GivingTuesday is so much more than one day in December. Pledge to do more the following year. For instance, you can give a certain amount every month to a charity, pledge to volunteer every month, or launch a payroll giving program to continue to give back after December.

SOCIAL MEDIA TIPS

Social media is key to making sure that the #GivingTuesday message grows and reaches new audiences. It’s also one of the best ways to celebrate giving and to share your organization’s story, mission, and values.

Remember to use the hashtag #GivingTuesday on social media when talking about your campaign. We want to hear your story and for your followers and network to join the conversation. You can also tag us @GivingTues or #GivingTuesday on and we will retweet or promote your messages.

Please refer to our Social Media Toolkit for more tips and ideas for social media. Some sample messages include: • Twitter: “Help kick-off the giving season & make a difference this 12/1 by joining #GivingTuesday @GivingTues” • Facebook: “Join the worldwide #GivingTuesday movement and help redefine the giving spirit this holiday season! Visit www.givingtuesday.org to learn how you can make a difference.” • Instagram: Post your #UNselfie, or a photo of yourself giving back, or create a short video about why you give. Remember to use the hashtag #GivingTuesday and visit www.givingtuesday.org to learn more. • LinkedIn: Post a blog sharing how you serve the community.

2015 COMMUNICATIONS TOOLKIT SAMPLE OUTREACH EMAIL

The following email offers ideas and language you can use as part of your outreach for #GivingTuesday. This can be sent to Board members, staff, donors, and other community partners to get them involved in your campaign.

Feel free to copy, paste, or adjust as you see fit for your organization.

Dear ______,

This year, on Tuesday, December 1, 2015, [ORGANIZATION NAME] are participating in #GivingTuesday, a global day dedicated to giving.

Last year, more than 30,000 organizations in 68 countries came together to celebrate #GivingTuesday. Since its founding in 2012, #GivingTuesday has inspired giving around the world, resulting in greater donations, volunteer hours, and activities that bring about real change in communities. We invite you to join the movement and to help get out the give this December 1.

Some ideas include:

1. Get your workplace and local government officials, nonprofits, and small businesses involved in #GivingTuesday. Encourage them to officially sign up as partners on the website (www.givingtuesday.org) and to organize a campaign that promotes a cause or charity that is meaningful to them.

2. Help spread the word about #GivingTuesday. Join the email list by visiting www.givingtuesday.org/join to receive updates, event invitations, and the latest graphics and tools to share on your social channels.

3. Use the hashtag #GivingTuesday to talk about charity and the causes and organizations you support.

4. Localize #GivingTuesday for your town, city, or state. Many organizations have come together to build local #GivingTuesday campaigns in their neighborhoods. Reach out to other organizations to see how together, you can have a greater impact this December 1.

There are many ways to get involved in #GivingTuesday. We encourage you to join the movement and visit www.givingtuesday.org to learn more about how you can make a difference.

Thanks, [NAME] [ORGANIZATION NAME]

2015 COMMUNICATIONS TOOLKIT 2015 COMMUNICATIONS TIMELINE

Use this timeline to build your marketing plan and to send us your stories so we can feature them in our press releases.

July-August • June 1 – Six months to go! Press release with initial plans, partner highlights and past years’ successes, if applicable.

September • September 8 – Fall launch press release with new partner updates, planned events and goals.

October • Focus on helping organizations pitch local press. • Encourage partners and organizations to submit op-ed pieces to local press and blogs on the power of giving. • Secure larger media partnerships.

November • Build the drumbeat for #GivingTuesday with stories and highlights all month long. • November 3 – One month to go! Big partner announcement and telling the #GivingTuesday story. • November 17 – Two weeks to go! Celebrity campaigns and the global movement. • November 24 – One week left – events and stories that celebrate generosity.

December • December 1, #GivingTuesday • December 2, 2015 – Report in results and impactful giving stories. Wrap up press release.

2015 COMMUNICATIONS TOOLKIT SAMPLE PRESS RELEASE

Contact: [CONTACT NAME] [CONTACT ORGANIZATION] [PHONE] [EMAIL]

[INSERT ORGANIZATION NAME] Joins the Global #GivingTuesday Movement Pledges to [INSERT CAMPAIGN DETAILS]

[INSERT LOCATION] [INSERT DATELINE] – [INSERT ORGANIZATION NAME] has joined #GivingTuesday, a global day of giving that harnesses the collective power of individuals, communities and organizations to encourage philanthropy and to celebrate generosity worldwide. INSERT ACTUAL PROJECT/DONATION PLATFORM HERE. Occurring this year on December 1, #GivingTuesday is held annually on the Tuesday after Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday and Cyber Monday to kick-off the holiday giving season and inspire people to collaborate in improving their local communities and to give back in impactful ways to the charities and causes they support.

[MORE DETAILED INFORMATION ON WHY YOUR ORGANIZATION JOINED #GIVINGTUESDAY AND DETAILS OF YOUR #GIVINGTUESDAY INITIATIVE INCLUDING GOALS, PARTNERS AND PAST #GIVINGTUESDAY SUCCESS, IF APPLICABLE]

[INSERT QUOTE FROM PARTNER ORG. SPOKESPERSON]

92Y − a cultural center in New York City that, since 1874, has been bringing people together around its core values of community service and giving back − conceptualized #GivingTuesday as a new way of linking individuals and causes to strengthen communities and encourage giving. In 2014, the third year of the movement, #GivingTuesday brought together 30,000 partners in 68 countries and registered 32.7 million impressions on Twitter, with its eponymous hashtag mentioned 698,600 times. Since 2012, online giving on the Tuesday after Thanksgiving has increased more than four-fold, based on findings by Blackbaud and the Indiana University’s Lilly Family School of Philanthropy, produced in partnership with the Case Foundation.

“We have been incredibly inspired by the generosity in time, efforts and ideas that have brought our concept for a worldwide movement into reality,” said Henry Timms, founder of #GivingTuesday and executive director of 92Y. “As we embark on our fourth year of #GivingTuesday, we are encouraged by the early response from partners eager to continue making an impact in this global conversation.”

Those who are interested in joining [INSERT ORGANIZATION NAME]’s #GivingTuesday initiative can visit [INSERT SPECIFIC #GIVINGTUESDAY LANDING PAGE ADDRESS IF AVAILABLE]. For more details about the #GivingTuesday movement, visit the #GivingTuesday website (www.givingtuesday.org), Facebook page (https://www.facebook.com/GivingTuesday) or follow @GivingTues and the #GivingTuesday hashtag on Twitter.

About [INSERT ORGANIZATION NAME] [INSERT ORGANIZATION BOILER PLATE]

2015 COMMUNICATIONS TOOLKIT About #GivingTuesday

#GivingTuesday is a movement to celebrate and provide incentives to give—the 2015 iteration will be held on December 1, 2015. This effort harnesses the collective power of a unique blend of partners—nonprofits, businesses and corporations as well as families and individuals—to transform how people think about, talk about and participate in the giving season. #GivingTuesday inspires people to take collaborative action to improve their local communities, give back in better, smarter ways to the charities and causes they celebrate and help create a better world. #GivingTuesday harnesses the power of social media to create a global moment dedicated to giving around the world.

To learn more about #GivingTuesday participants and activities or to join the celebration of giving, please visit: Website: www.givingtuesday.org Facebook: www.facebook.com/GivingTuesday Twitter: twitter.com/GivingTues Case Foundation: http://casefoundation.org/blog/givingtuesday-moves-campaign-tradition/

QUESTIONS OR IDEAS?

Feel free to get in touch with the #GivingTuesday team:

General Inquiries: #GivingTuesday Team [email protected]

Partnership and Press Inquiries: Kait Sheridan Director of Partnerships & Programs Center for Innovation & Social Impact 92Y [email protected]

Via Twitter: @GivingTues

2015 COMMUNICATIONS TOOLKIT CASE STUDIES ARTS ORGANIZATIONS DOWNTOWN ALLENTOWN ARTS GROUP 7 Allentown arts organizations, including the Allentown Art Museum of the Lehigh Valley, joined #GivingTuesday to raise public awareness about their organizations and highlight the unique strengths and offerings of each partner. The group founded a shared platform to engage donors and educate them about each participating arts organization.

HOUSTON GRAND OPERA The Houston Grand Opera created special video messages from performing artists, polls, and incentives (including matching gifts and backstage tours) to encourage donations. Their campaign name #AllInForHGO helped them on #GivingTuesday raise more than $235,000 for programs.

THE ARTS COMMISSION IN TOLEDO, OH 2014 was the Arts Commission’s third #GivingTuesday. Their goal was to raise $5,000 as part of a larger year-end campaign goal of $25,500, with funds going toward hiring area youth for the 21st season of their Young Artists at Work (YAAW) program, a six-week paid summer apprenticeship for local teens fostering job skills and an intense exposure to the arts. Their #GivingTuesday THE METROPOLITAN MUSEUM OF ART campaign raised $1,000-$2,000 more than their The Metropolitan Museum of Art secured and met a original goal—and helped them have a strong kick $500,000 matching grant from their trustees to make off to their end-of-the-year campaign. #GivingTuesday the start of their end-of-year campaign. THE JOHN PAUL GETTY MUSEUM The John Paul Getty Museum transformed into a THE PHILADELPHIA ORCHESTRA food drop-off center on #GivingTuesday by inviting The Philadelphia Orchestra performed a free public visitors to donate items of non-perishable food at concert for #GivingTuesday to celebrate local the Visitor Center. Getty staff collected donations, generosity and the holiday giving season. sorted and weighed them, and made sure they were delivered to the Westside Food Bank. The Getty then matched food donations pound for pound to have a greater impact.

CASE STUDIES CORPORATE PARTNERS ANTHROPOLOGIE EBAY Anthropologie, the women’s retail store, organized a eBay launched a #GivingTuesday sweepstakes to corporate volunteering event in Philadelphia to show connect consumers to their favorite nonprofits from their corporate #philanthropie. The company also #GivingTuesday through December 31. In addition, produced a video which they shared in the months eBay awarded three grants totaling $50,000 to the after #GivingTuesday to celebrate their nonprofit organizations who drove the most favorites staff’s generosity. on eBay during the sweepstakes.

BANK OF AMERICA H&M Bank of America organized a campaign to support Retailer H&M paid it forward on #GivingTuesday by (RED) in the fight to end AIDS by doubling each donating $7.5 Million of new apparel to help dress donation made on #GivingTuesday to the US Fund people in need during the holiday season. H&M for the Global Fund, up to $2,000,000. This was part also encouraged shoppers to give back through a of the company’s $6,000,000 pledge to fund the customer register donation drive. prevention and treatment of HIV/AIDS. HOME DEPOT FOUNDATION BITCOIN Home Depot Foundation launched a month-long The Bitcoin Foundation and the BitGive Foundation campaign on #GivingTuesday that invited people encouraged their community members to give to tweet using the hashtag #DoingMore4Vets microdonations to organizations that accept Bitcoin to support US veterans. From December 2 - in 2014. Bitcoin saw record-breaking on-blockchain December 31, the Foundation donated $1 for each transactions on #GivingTuesday, an all-time high re-tweet to four of their nonprofit partners up to for Bitcoin. $400,000 total or $100,000 per organization.

CVS HEALTH HOME GOODS For the second year, CVS Health recognized Home Goods designed and sold a limited edition its colleagues’ spirit of volunteerism by inviting water globe and donated 50% of each purchase to employee volunteers to nominate a charity in their St. Jude. local communities for a grant from the CVS Health Foundation. In response to the overwhelming HSBC success of the 2013 #GivingTuesday campaign, HSBC helped spread the word about in 2014, the foundation more than doubled its #GivingTuesday by placing the #GivingTuesday commitment and awarded a total of $100,000 to 50 logo on the company’s nationwide ATM system, organizations nationwide. encouraging their clients to participate in the movement. DICK’S SPORTING GOODS Dick’s Sporting Goods donated 100 basketball HYATT HOTELS hoops to communities around the country. The Hyatt Hotels participated in their first campaign launched with a big event at a Cleveland #GivingTuesday in 2014 by encouraging its hotels to school, where Cleveland Cavalier star Kevin Love identify local charities in their communities that truly joined DICK’s staff and local youth to install new make a difference. Hyatt awarded 31 local grants in basketball hoops. cities across the globe.

CASE STUDIES JOHNSON’S BABY VISA JOHNSON’S BABY launched More Hands, More On #GivingTuesday 2014, Visa donated $15 to Hearts™ in the US and the UK with Jennifer the American Red Cross each time a donation Hudson and Save the Children. The program was made using Visa Checkout (up to a total of donated essential resources, including JOHNSON’S $250,000). BABY care kits and a special grant to help moms ensure their babies thrive. WALGREENS Walgreens matched every pneumonia vaccine RYDER SYSTEM, INC. administered at Walgreens pharmacies between Ryder System, Inc., a leader in commercial fleet Black Friday and #GivingTuesday to the UN management and supply chain solutions, invited Foundation’s Shot@Life campaign, up to $25,000. employees to volunteer on #GivingTuesday to local charities of their choice. 220 employees participated from 29 Ryder commercial rental locations across the country.

SALESFORCE.COM Salesforce.com launched Pledge 1%, a movement that encourages and challenges companies to pledge 1% of equity, product, and employee time for their communities. The program kicked-off on #GivingTuesday 2014 with the goal to secure 500 pledges by #GivingTuesday 2015.

SOUTHWEST AIRLINES Southwest Airlines donated a total of $25,000 to 10 charitable partners and featured these organizations on the company’s Twitter account on #GivingTuesday. The airline also highlighted these charities in their NUTS About Southwest blog.

TOYS ‘R’ US Toys ‘R’ Us partnered with the MarineToys for Tots Foundation to help bring joy to some of the 14.7 million U.S. children living in poverty. Through a new #PlayItForward Challenge, Toys ‘R’ Us asked customers and supporters to take a “selfie” while donating a toy in any Toys ‘R’ Us store across the country. For every selfie shared using #PlayItForward, Toys ‘R’ Us donated an additional toy to Toys for Tots (or the equivalent cash value up to $150,000). On #GivingTuesday Toys ‘R’ Us gave even more by tripling donations to Toys for Tots.

CASE STUDIES GIVING PLATFORMS BLACKBAUD EVENTBRITE Blackbaud provided its webinar platform, ON 24, to Eventbrite supported nonprofits’ #GivingTuesday host free #GivingTuesday webinars throughout 2014. event efforts with the launch of Give More Together. In addition, the company organized a staff #UNselfie Through this program, Eventbrite waived ticketing campaign, which was featured on the NASDAQ fees for any nonprofit using Eventbrite for their Tower in Times Square on #GivingTuesday. #GivingTuesday fundraising events from 12/1 - 12/6. Organizations also had the chance to win technology CATCHAFIRE from DoubleDutch, Mad Mimi, SurveyMonkey, and Catchafire donated $24,000 worth of memberships Tweetwall to help power their events. to 10 deserving social good organizations. INDIEGOGO CROWDRISE Indiegogo launched their #GivingTuesday campaign Crowdrise offered a free app that allowed people to in the early summer of 2014 by partnering with see the amount of giving on #GivingTuesday. The PayPal and local nonprofits on the Indiegogo app created a virtual giving tower when a smartphone #GivingTuesday Road Show, or local events that was pointed at a dollar. It also created the tower on shared best practices for crowdfunding. Indiegogo a bigger scale inside the app for users who pointed hosted over 20 events around the country, and it at the National Mall and Worldwide Plaza in New continued to provide additional toolkits, resources, York City. The tower was designed to put a visual and waved a portion of their fees for #GivingTuesday perspective on #GivingTuesday, with each brick campaigns. On December 2, 2014, Indiegogo had representing a donation that helped build the tower over $9 Million raised for nearly 450 campaigns. throughout the day. Network for Good launched N4G Gives, a special campaign to unleash generosity on #GivingTuesday 2014. As part of N4G Gives, Network for Good offered $100,000 in matching funds and provided resources to help small and medium nonprofits get ready for #GivingTuesday.

PAYPAL PayPal created Giving Cheer and matched 1% of every donation made through the PayPal Giving Fund from #GivingTuesday through the end of December. In 2014, PayPal saw donations rise by 66% and mobile donations grow 101%.

CASE STUDIES NONPROFIT BIG BROTHERS BIG SISTERS OF SOUTHWEST WASHINGTON Big Brothers Big Sisters of Southwest Washington launched their first-ever BIG Bail Out on #GivingTuesday by locking Thurston County Sheriff John Snaza, his twin brother and neighboring Lewis County Sheriff Rob Snaza, in a cell at the local mall and asking the community to donate to bail them out. The minimum posted bail was $20,000.

CENTER FOR NONPROFIT LEADERSHIP The Center for Nonprofit Leadership launched Western Nevada County’s first annual #GivingTuesday Nonprofit Wish List, which was a full 2 page ad across the center fold of the local paper that included a logo, brief description and MICHAEL J. FOX FOUNDATION ‘wish list’ of possible donation amounts for over 50 Michael J. Fox Foundation received a $100,000 local nonprofits. matching grant from a long-time supporter of the foundation to leverage on #GivingTuesday. The DRESS FOR SUCCESS AND FERGIE Foundation built on its success with the #UNselfie FOOTWEAR in 2013 to engage donors in sharing why they give. Dress for Success and Fergie Footwear teamed Altogether, the Foundation raised $348,201 on up once again in 2014 to turn #GivingTuesday #GivingTuesday in addition to the $100,000 match. into #GivingShoesDay to encourage women to They also shared 107 #UNselfies and received over donate their professional women’s shoes to their 5,000 word of mouth endorsements supporting the closest Dress for Success affiliate to help get the Foundation on social media. disadvantaged women of their communities back to work. The top 10 individual shoe donors throughout PANTHERA the world received a complimentary pair of limited A generous group of donors at Panthera assembled holiday-edition Raegan heels from Fergie Footwear, a challenge pool of $320,000 to raise more and the brand also donated a gift of new shoes to than $640,000 in one day to support Panthera’s the three Dress for Success affiliates that collected Conservation and Education Programs to protect the most total shoe donations. Over 70 Dress for tigers, lions, jaguars, snow leopards, cheetahs, Success branches participated. cougars and leopards around the globe.

BIG BROTHERS BIG SISTERS OF PDS SERVE FOUNDATION EAST TENNESSEE PDS Serve Foundation, which provides free Big Brothers Big Sisters of East Tennessee, dentistry to communities in need, created the Give Knoxville Leadership Foundation and Emerald Up Your Coffee Challenge, which asked people Youth Foundation collaborated to create around the world to donate $5 instead of making #GiveTuesKnox to build on awareness and funds their daily coffee run. for local at-risk urban youth programs.

CASE STUDIES ROAD TO HOPE FUND Road to Hope Fund partnered with Stevie Nicks, who donated Fleetwood Mac tickets and a Meet & Greet after the show to donors who donated on #GivingTuesday.

WATERAID WaterAid challenged everyday heroes from across the country to help keep 100,000 kids under the age of five alive by giving them the gift of safe water. The campaign launched before #GivingTuesday with a walk around Manhattan by a WaterAid staff member and built up to December 2, when WaterAid kicked off its largest US matching gift campaign to date.

WORLD BICYCLE RELIEF World Bicycle Relief organized a campaign to raise funds to buy 500 bikes for students in Africa. They created fun, goal-focused graphics and a social media toolkit to spread the word about their campaign. On #GivingTuesday, they ended up blowing that goal out of the water and raised enough funds for 754 bikes.

YMCA OF THE USA WORLD SERVICE YMCA of the USA World Service raised support for Y education programs around the globe. The organization created a #GivingTuesday landing page with materials, graphics, and tools for Y communities around the world to spread the word about World Service and to encourage their communities to donate.

HELEN WOODWARD ANIMAL CENTER For #GivingTuesday, Helen Woodward Animal Center provided unique donor and volunteer opportunities, both online and at the Center’s campus. In 2014, the Center raised much-needed funds online to provide for the care of ten orphaned huskie puppies taken in by the Adoptions program. Meanwhile, junior advocates from a nearbly elementary school packaged food for the Center’s AniMeals program, which feeds the beloved pets of homebound seniors in San Diego county.

CASE STUDIES RELIGIOUS ORGANIZATIONS BAPTIST PEACE FELLOWSHIP OF UNITED METHODIST CHURCH NORTH AMERICA In 2013, the United Methodist Church organized a Baptist Peace Fellowship of North America (BPFNA) global campaign that raised over $6.5 Million for the created the Colour the Dove! campaign to run from church’s Advance Projects. Building on this success, October 1 through #GivingTuesday with the goal of in 2014, the General Board of Global Ministries, the raising $25,000. The campaign started with a blank mission sending agency of The United Methodist outline of the usually colorful logo, and as people Church, provided a $1 million matching grant to help donated they helped restore the logo to its bright colors. raise more than $3 Million on GivingTuesday 2014. The Church also created toolkits, graphics, logos and other CATHOLIC RELIEF SERVICES materials for branches around the world to download Catholic Relief Services organized a global and lead their own #GivingTuesday campaigns. fundraising campaign and received over $149,000 on #GivingTuesday alone to support the organization’s WORLD VISION work in 93 countries. The Christian humanitarian agency World Vision partnered with Thirty-One Gifts, a direct sales JEWISH FEDERATION OF GREATER company that focuses on personalized handbags METROWEST NJ and accessories, to double the impact of donors on Jewish Federation of Greater MetroWest NJ brought #GivingTuesday. For every donation made to World together 370 adults and children and 48 community Vision on #GivingTuesday, Thirty-One Gifts donated a partners, including schools, synagogues, and Hope Kit (up to 3,100) filled with essential supplies such Jewish organizations, on #GivingTuesday to braid as a toothbrush, shampoo, hairbrush and soap to help and bake 800 challahs (loaves of bread consumed a woman or girl in need in the U.S. get back on her feet. on the Jewish Sabbath) for local residents in need.

LUTHERAN SERVICES IN AMERICA In 2014, Lutheran Services in America (LSA) launched the LSA 20-500 Fund, LSA’s first three- year fundraising campaign commemorating LSA’s 20th anniversary and the 500th anniversary of the Reformation. For #GivingTuesday, LSA partnered with the Thrivent Financial and the Thrivent Financial Foundation to match individual donations to the LSA 20-500 Fund, dollar for dollar, for the first $25,000.

THE PRESBYTERIAN CHURCH The Presbyterian Church (USA), through the Presbyterian Foundation, publically endorsed #GivingTuesday and encouraged members to give to charities and causes that are meaningful to them.

CASE STUDIES SCHOOLS & UNIVERSITIES NIGHTINGALE-­BAMFORD SCHOOL The Nightingale-­Bamford School in New York created a Guide to Giving: Philanthropy Lessons in Preparation for #GivingTuesday to provide K-­12 teachers around the country with a curriculum to teach students about philanthropy and leadership. The nine lessons explore why people give, how to find a cause, how to raise awareness and fundraise, and how to celebrate generosity. The curriculum was available to download for free on #GivingTuesday’s website.

SETON HALL UNIVERSITY 2014 was Seton Hall University’s first #GivingTuesday. The school received a $100,000 pledge from an anonymous donor, which they leveraged as a 1:1 match and as motivation to attract 1,000 donors by midnight of #GivingTuesday. In the two weeks following this announcement, over 1,060 donors gave more than $415,000 to the university, which is more than double the amount raised during comparable periods in the past. In response to this success, the same anonymous donor announced a second $50,000 challenge on #GivingTuesday for the Seton Hall community to raise through December 31.

ST. JEAN THE BAPTISTE HIGH SCHOOL St. Jean the Baptiste High School in New York celebrated their 85th anniversary by launching the “85 Acts of Kindness” campaign on #GivingTuesday, which asked students in each homeroom class to perform a combined 85 acts of kindness by May 2016, and to post photos of their works to Instagram, Twitter and Facebook with the hashtag #85KindActs.

UNIVERSITY OF MICHIGAN UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE University of Michigan organized #GivingBlueDay, University of North Carolina at Charlotte asked the university’s first ever 24-­hour online giving students and faculty to write holiday cards for campaign. The university had the goal of $1 Million troops. The school was founded in 1946 to serve and reached out to alumni and students to raise the needs of veterans returning home from WWII, awareness and drive donations. On #GivingTuesday, so this project had a special meaning to the faculty, #GivingBlueDay helped the university raise over $3.2 staff and students. Over 900 cards were created Million for university programs. and sent to troops during the holidays.

CASE STUDIES FREQUENTLY ASKED QUESTIONS FREQUENTLY ASKED QUESTIONS

WHEN IS #GIVINGTUESDAY? #GivingTuesday is held annually the Tuesday after Thanksgiving, this year on December 1, 2015.

HOW CAN #GIVINGTUESDAY BENEFIT MY ORGANIZATION? #GivingTuesday can build on the strength of a global movement to increase exposure and build support for your organization’s philanthropic activities, especially during the holiday giving season. The #GivingTueday team will provide a variety of plug-and-play materials created by industry experts that can help you use social media and innovative marketing to draw attention, support, and funds to your cause.

Your organization will have the opportunity to join over 30,000 partners around the world to enhance the philanthropic sector as a whole; just as the retail world has benefitted from coordinating national shopping days across many brands and platforms, #GivingTuesday will do the same for giving.

WHO CAN PARTICIPATE? Everyone! #GivingTuesday is an initiative to start the giving season and we encourage everyone to be involved. To be an official partner, you must be a registered non-profit [a 501(c)3 in the United States] with a specific #GivingTuesday initiative, or a for- profit business, school, religious or community group who commit to spearhead a project that will benefit at least one registered charity or non-profit.

WHAT CAN MY ORGANIZATION DO TO BE INVOLVED IN #GIVINGTUESDAY? Interested in participating? It’s easy! Here are some ideas: • Launch a special campaign to support your favorite cause • Partner with major philanthropic media channels and aggregators • Match your employees’ donations on that day • Commit a portion of proceeds on #GivingTuesday to your favorite cause • Create a volunteering initiative • Offer your community the chance to add a donation to their purchase on #GivingTuesday • Announce a major donation or new initiative • Partner with shops to donate a portion of sales to a charity on #GivingTuesday • Organize a local toy drive, consignment sale or holiday goods sale to raise money and goods • Organize a holiday bake sale with proceeds benefiting a local charity • Get your community together to start a #GivingTuesday movement that engages your neighbors and local nonprofits and businesses

ARE THERE ANY COSTS TO PARTICIPATE IN #GIVINGTUESDAY? No! #GivingTuesday is a free and open movement to encourage giving. All of our resources are available for free through our website.

CAN ORGANIZATIONS GET DONATIONS THROUGH THE #GIVINGTUESDAY WEBSITE? No. #GivingTuesday is a movement. We are not an organization and do not accept or distribute donations. All donations need to be made through partner websites. Official partners are responsible for their own fundraising initiatives.

HOW CAN I HELP SPREAD THE WORD ON SOCIAL MEDIA?

• Talk about giving using the hashtag #GivingTuesday • Like us on Facebook - facebook.com/GivingTuesday • Follow us on Twitter @GivingTues and use the #GivingTuesday hashtag • Follow us on Pinterest - pinterest.com/ givingtuesday/giving-quotes/ • Share all of our social media channels in your organizational and personal social networks • Announce your participation in #GivingTuesday to your networks and email lists • Use the #UNselfie hashtag to talk about how you are giving and why IDEAS & EXAMPLES IDEAS FOR CITIES

GET YOUR CITY INVOLVED IN #GIVINGTUESDAY! There are many ideas and resources to get your city involved. Please check out the following resources and contact us to talk about how we can help you organize a local #GivingTuesday movement.

• Build a committee or coalition of nonprofits, small businesses, and other community leaders to organize a #GivingTuesday movement in your neighborhood.

• Baltimore’s BMoreGivesMore took #GivingTuesday to a whole new level in 2013. Now, over 40 cities, states, and counties have organized local #GivingTuesday movements. Check out the movement around the country on our USA page or read the giving day e-book for tips and strategies to launch a giving day in your community.

• Start a hashtag – join #GivingTuesdayPHL (Philadelphia), #GivingTuesdayBucks (Bucks County, PA), #GivingTuesdayHI (Hawaii), #ILGiveBig, and others to build buzz locally.

• Get your mayor to proclaim December 1, 2015 #GivingTuesday. Use our Mayoral Proclamation Toolkit to get your local officials on board.

• Partner with small businesses to host local events that celebrate giving and local charities.

• Organize a community clean up day – get local volunteers together and work on community beautification projects in your neighborhood.

• Email us – we know there is a lot of planning and organizing that goes into building a movement. Let us know how we can help! IDEAS FOR NONPROFITS

• Get creative! Many nonprofits are rebranding • Consider trying mobile or online giving. #GivingTuesday for their organizations. From #GivingTuesday is a great day to engage your #GivingShoesDay to #GivingZooDay, give a twist online community and transform followers and to our name and logos to promote your brand fans into donors. and mission. • Organize a volunteer project for your • Did you know many donors work at companies organization. Invite donors, employees and your that double the donations made by employees? neighbors to get together to celebrate giving by Encourage your donors to submit matching creating a day of service. gift requests. • Share your story! Reach out to press outlets in • Use social media to launch a new your community and spread the word by sharing fundraising or awareness campaign. Use your story with us at [email protected]! Feel the #GivingTuesday hashtag early and often on free to use our sample press release to pitch Twitter. Your constituents should know that you your story. are part of this movement. • Obtain skilled volunteers. Nonprofits can • Integrate #GivingTuesday into your end-of- access professional expertise in HR, technology, year campaign. Use this day to experiment and strategic planning, and marketing through skilled try a new strategy to close those end of year gifts. volunteering. Learn more from the Taproot Foundation. • We’ve seen a lot of success with matching grants. Ask a board member or sponsor to put up a matching gift. You can use this to incentivize new or larger donations or to kick-off your end-of-year campaign. IDEAS FOR SCHOOLS

GET YOUR CAMPUS INVOLVED IN #GIVINGTUESDAY! Here are some tips to learn how students, teachers, teams and clubs can lead #GivingTuesday initiatives for their schools:

• Launch a school-wide giving day. On #GivingTuesday, the University of Michigan launched #GivingBlueDay as the university’s first online giving campaign. The day raised more the $3.2 Million for the school and helped build excitement amongst students and alumni.

• Utilize social media in the lead up to and on #GivingTuesday to highlight your cause – encourage fellow students to take action that day to support something they care about.

• Appoint #GivingTuesday student ambassadors at the beginning of the semester to help bring together existing groups to promote #GivingTuesday on campus.

• Host an on-campus volunteer fair on #GivingTuesday for student groups and potential non-profit employers.

• Announce a new fundraising initiative – for example, Northwood University used #GivingTuesday to announce their capital campaign.

• Organize a blood drive, clothing or book drive, or another giving activity on your campus.

• Engage parents and alumni –Arizona State University had great success by securing a matching grant from a proud mom. • Present an award to a student leader on #GivingTuesday. • Engage professors and start a discussion about philanthropy and volunteerism, and what students • Contact your department dean and ask about pro would like to see more of on campus relating to giving. bono projects for students. IDEAS FOR RELIGOUS ORGANIZATIONS

Did you know that religious organizations received 40% of all donations on #GivingTuesday? It is a great opportunity to engage constituents with the service work you do during the holidays and throughout the year.

• Create a toolkit to share with your organization’s branches to spread the word about your mission and to fundraise for service projects. Remember to share what you are doing on social media using hashtag #GivingTuesday!

• Organize a community-wide event on #GivingTuesday to unite your constituents and engage them in giving or volunteering.

• Create a holiday gift wish list for your parishioners and constituents to purchase gifts for others in need.

• Get the head of your church or organization to dedicate a sermon to giving the week of #GivingTuesday.

• Secure a matching grant and ask constituents to double the impact of their gift by supporting your organization’s service work.

• Host a donation or goods drive to collect goods to donate to those in need.

• Use #GivingTuesday to kick-off a longer holiday celebration that teaches your community about service opportunities and how they can give in December.

• Organize a community event at your center for worship to talk about philanthropy and the importance of helping others. IDEAS FOR FAMILIES

It’s never too early to talk to your kids about philanthropy. Here’s some ideas for how you can get your family involved in #GivingTuesday:

• Ask your children to select a toy or gift to donate to charity to give to children in need.

• Volunteer with your teens in the local community.

• Use the Family Dinner Project toolkit to talk to your kids about giving back at family dinner. Work together to brainstorm ideas for how your family can help others.

• Hold a neighborhood yard or bake sale and donate proceeds to an organization of your choice on #GivingTuesday.

• Help your kids collect spare change or donate part of their allowance to a charity fund once per week. Work with them on researching causes and charities and select a nonprofit to donate the funds to at the end of the month.

• Ask your kids what they are thankful for and encourage them to say thank you by doing something kind for others.

• Make a family challenge to have each family member to at least one act of kindness per day. Help with your siblings’ chores. Open the door for a neighbor. Do one small act a day to make a difference. To learn more contact [email protected] Follow us on Twitter @GivingTues