Marca Undisputed Leader

2015 MARCA UNDISPUTED LEADER

During 76 years, MARCA has been Millions of readers and users providing sport information as well endorse MARCA ability to inform as coverage of the most important and entertain every type of target. achievements of our athletes. Moreover, MARCA has been Nowadays, MARCA has become mentioned as the most important the undisputed leader in sport sport media in social Networks. information and daily press. MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS

OUR FOLLOWERS ARE LEADERS

of people are waiting for you 14,2 MILLION In MARCA universe 36% IN COVERAGE.

36% Marca

22% As

Mundo 15% Deportivo

11% Sport

MARCA is the leader of MARCA offers a maximum dailies and sport dailies in our multimedia coverage (press+ country. radio+ digital) With an important number of unique followers. MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS

MILLIONS OF USERS ARE WAITING FOR YOU. Digital 8,9 M Mobile Pc 12,4 M Users Users 5,9 M users

Readers 2,3 M 28.982

MARCA radio 538 MIL audience

Registrados 6,5 M 788.840 en la BBDD

THE MOST Hardware Videogame Cinema ATTRACTIVE AUDIENCE Spending+700 per year +57% got it Once a week press digital press digital press digital INDEX INDEX INDEX 110 115 135 154 126 167

Men from 25 to 44 years, A-B social class, Plane with higher education Last year journey Sport Club Restaurants Members +once a week press digital press digital press digital INDEX INDEX INDEX 112 130 265 214 130 162

Women also prefer MARCA: 23% in coverage with 4,7 in audience. Clothes Car Bar/Pub Spending+600per year purchase intent Daily visits press digital press digital press digital INDEX INDEX INDEX 202 201 294 226 244 107

MARCA is the favorite with an attractive profile option For men and women for consumption. MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS

THE MOST EFFICIENT MARCA MULTICHANNEL OFF+ON EL PAIS MULTICHANNEL OFF+ON PLANNING Contacts (000) 8.854 Contacts (000) 4.078

Maximum channel coverage In Grp´s 168,2 Grp´s 78,6

the most commercial target: Man, Coverage (000) 2.013 Coverage (000) 15 25-44, A-B social class. Coverage % 37,6 Coverage % 21,98

OTS 4,47 OTS 3,58 37,6% Coverage

YAHOO.COM YOUTUBE.COM FACEBOOK.COM

Print-run (000) 995 Print-run (000) 1.417 Print-run (000) 1.022

Grp´s 20,1 Grp´s 28,6 Grp´s 20,7

Campaign during UU (000) 411 UU (000) 926 UU (000) 753 1 month with 10 press insertions, 30 radio Coverage % 8,31 Coverage % 18,72 Coverage % 15,21 and 6 M impressions. OTS 2,42 OTS 1,53 OTS 1,36

MARCA multimedia offers compared to more massive the best coverage In the medias. most desired profile, even MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS

THE BEST MULTIMEDIA CONTENT

EVENTS A grate content offer for a demanding Audience. ORBYT MARCA is always available MARCA.COM regardless The place.

Marca Estilo Marca BUZZ Marca MOTOR

DiscoveryMax GuÍas Marca IGN e-Sports España Tiramillas RADIO MARCA ivitalia Tecnopasión MARCA MÓVIL

MARCA offers different Those who want to enjoy informative odds: press, and share, prefer our radio, digital media with The contents. maximum quality. MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS

LIVING SPORT IN A DIGITAL WAY In mobile 8,9 M In Pc 5,9 M Leader brand 12,4 M de UUs in sports multiplatform 42,4 % coverage

> Diary visits:14,M > Pages per day: 6 > 4th national site visited ( even more than youtube)

> The powerful daily HOMEPAGE: 4,3 UUs and 112M PVs

MARCA offers different Those who want to enjoy informative Odds: press, and share, prefer our radio, digital media with The contents. maximum quality. MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS

THE BIGGEST SPORT COMMUNITY MULTIMEDIA CONTENTS

MARCA is the most influential Spanish The main character in MARCA Is the VIDEO: interviews, press media In social networks. Conferences… And the best contents with important partners: Freestyle on Trickon Tv Action and adventure: on Discovery Livestreaming: on Wouzee. +3,3 M Followers Video impressions per month:29,8M. Video imprs +3,2 M Likes per month 29,8 M

Moreover, there are more than 800.000 REGISTERED registered For emailing. 788.840 ON BBDD

MARCA is an online A great digital experience for reference For millions of our audience is our aim. people who Are passionate by sports and Entertainment. MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS

LEADER

Sport website leader in mobile 8,9 m UUs

the most complete information as well as the best present sport videos excite our audience . MARCA is also leader in mobile. Almost 9 mill of users(6,5 only mobile users) Android Downloads 2,7 M iOS Downloads 1,9 M

MARCA is the first sport Which is a reference in information site in mobile. innovation and advertising MARCA offers Apps creativity. and mobile information MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS

> MARCA e-SPORTS SPECIALIZED CONTENTS Professional videogame competitions. FOR A DIFFERENT AUDIENCE > IGN SPAIN 98 mil UUs Since 2012 leader in videogame information. 250 mil PVs 2,1M UUs 11M PVs

> IVITALIA Health and information about training, 346 mil UUs nutrition and discharge. 778 mil PVs

Wide coverage in all targets alternative sports contents and affinity with youth. With MARCA.COM Our followers enjoy our diary MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS

> MARCA BUZZ The best humor register, videos, photo album, etc. Our audience is amazed by contents. The perfect complement for Sport information.

> MARCA MOTOR 4 m UUs A reference web for motor information. 4,6 m UUs 11,4 m PVs Developments ,testing, competitions, analysis… 14,8 m PVs

> DISCOVERY MAX 380 mIL UUs Entertainment and amazing stories through genuine characters. 1,3 m PVs

1,3 m VIdeo impr.

Wide coverage in all targets alternative sports contents and affinity with youth. With MARCA.COM Our followers enjoy our diary MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS

MARCA ALWAYS WITH SPORTS: More audience than all sport press, 50% in coverage. Orbyt 2.344.000 Readers 28.982 Subscriptions Unique readers, 1,6 M sport dailies. Marca 2.344 69.1% of our readers are exclusive El Pais 1.504 Daily readers As 1.239 1 M

El Mundo 925 65% of our readers read us every day or 4-5 times a La Vanguardia 683 week.

14 EDICIONES LOCALES

MARCA was born 76 years Our readers are loyal to our ago, Nowadays it is the contents. They find in MARCA undisputed leader In daily the most complete information press. to enjoy their Passion. MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS

MOTOR VARIETY ON SPECIALITIES AND EXTRAS FOR DIFFERENT TARGETS. LEISURE RUNNING SELECT YOUR IDEAL AUDIENCE IN A SUITABLE MEDIA. BEAUTY VIDEOGAMES ADVENTURe

MARCA has specialized audience, Reinforcing its and interesting contents position in the market and for the most demanding providing targets for advertising. MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS

AN STILYSH MAGAZINE ADVERTISING PROFILE MARCA ESTILO magazine is dedicated to nowadays 81% men Relating spots and lifestyle. An attractive, new and trendy format. As strong as MARCA. Much more than a 81% Men aged around 42 years magazine. 77%

A-B social class

51%

20 to 40 years

50%

Residents in main capital cities

GUÍAS MARCA National print run for GUIAS MARCA ( independent from the daily)

Reference guides for sports: Annual , Guía Motor, Guía Liga, etc.

Marcador ALL SPORT INFORMATION IN RADIO Directo Marca M-F Listeners Listeners 320.000 Noche M-TH 52.000 The radio that sport fans select. Intermedio M-F 175.000 Listeners 324.000 Listeners S. listeners in Marcador Fin de Semana 308.000 Listeners S. 538.000 48 stations listeners 20.000 in tdt

LISTENERS INTERESTED IN THE MOST ENJOYABLE SPORTS ADVERTISING > RADIO MARCA listeners 85% > RADIO MARCA listeners 17% > Generalist stations listener 41% > Generalist stations listeners 12% > Thematic station listener 32% > Thematic station listeners 11%

MARCA completes its radio in Spain where multimedia bet with RADIO listeners enjoy brands. MARCA, the first sports MULTIMEDIA DIGITAL PERSS RADIO EVENTS SOLUTIONS

on line RADIO

The best programs in Streaming. on line 145.000 listeners

Unique Page 371.000 users 1,3 M views

716.000 Views

MOBILE iOS Android 34.502 Downloads 42.089 Downloads

MARCA completes its radio in Spain where multimedia bet with RADIO listeners enjoy brands. MARCA, the first sports MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS

> Soccer MARCA awards MARCA IS VERY OFTEN > MARCA leyenda IN NEWS > Family sports

Marca honors the most important figures of The most enjoyable sports activities For Rewarding the excellence of our athletes soccer. adults and children

Brands go with our sponsorship, with a grate protagonists through special repercussion in all media. MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS

SOLUTIONS FOR OUR CLIENTS > CUSTOMIZATIONS BRANDED CONTENT

> Branded Content

> SPONSORSHIPS

We are specialized on ad-hoc Our advertising produces a great solutions. We offer different ways on engagement for brands and also a good sponsorship and adapted formats for advertising experience for our audience. new information habits. MULTIMEDIA DIGITAL PRESS RADIO EVENTS SOLUTIONS

> NEW FORMATS > MobilE > Spot-In-News

> MAXIMUM NOTORIETY > RADIO WITH THE CUSTOMER

> Orbyt

SUCCESS 360º

Our multichannel actions are complete: microsite, web customization, branded content, newsletter, banners, social networks, radio and press. Our team will find the best solution for your goals.

Our multimedia campaign expectations reaching our overcome our clients followers wherever they are. SOURCES DIAP. 03 DIAP. 09 Random Combination EGM 2º Acum. 2015 y Comscore Vídeo: Marca Sites DFP June 2015 Multiplataforma May 2015 Marca Sites > 15 years. RRSS: June 2015. BBDD: Internal source June 2015. DIAP. 04 Digital, PC y Móbile: Comscore Multiplataforma May 2015 - DIAP. 10 Marca Sites. Mobile audience: Multiplatform May 2015. Diario Marca y Radio Marca: EGM 2º 2015, acum. y wave. Orbyt subscriptions April 2015 y BBDD: Interna Marca Mayo DIAP. 11-12 2015. Omniture May 2015. Vídeos Discovery: DFP June 2015. DIAP. 05 AIMC Marcas 2014 y EGM 2º Acum. 2015; Ramdom Combination DIAP. 13-14 EGM 2º Acum. 2015 + Comscore Multiplataforma May 2015 EGM 2º Acum. 2015. Orbyt subscriptions April 2015 Marca Sites >15 years. DIAP. 17 DIAP. 06 EGM 2ª wave 2015 audience M-F EGM 2º Acum. 2015. - ComScore Reach&Frequency May 2015. Diap. 18 DIAP. 08 EGM 2º wave 2015 audience 30 days internet and ominture May ComScore Multiplataforma May 2015 - Estudio Navengantes 2015. AIMC March2015. Homepage data marca.com: ComSCore MediaBuilder May 2015

CONTACT WITH OUR COMMERCIAL DEPARTMENT IN +34 91 443 55 09 OR IN OUR DELEGACIES.

MARCA PAPEL MARCA ONLINE MARCA RADIO DEPARTAMENTO COMERCIAL

Director Publicidad Elena Fernández Área Prensa, Internet y Mobile Unidad Editorial [email protected] Gonzalo Casas - [email protected] Fuencisla Quirós [email protected] Directora de Publicidad Iñigo de Nogales-Delicado Área Marca Prensa, Internet y Mobile [email protected] Arantxa Sanchez - [email protected] Jaime Caro PUBLICIDAD [email protected] Ignacio Arcos Luis Bueno [email protected] [email protected] José Antonio Muñoz-Calero Nieves Herrero [email protected] [email protected] Alberto Pérez Nuria Ricart [email protected] [email protected] Ana Tamaral [email protected] Borja Jauregui [email protected]

CONTACTA CON EL DEPARTAMENTO COMERCIAL EN EL +34 91 443 55 09 O EN CUALQUIERA DE NUESTRAS DELEGACIONES.

MARCA PAPEL MARCA ONLINE MARCA RADIO 2015 THANK YOU