Simon Business School Course Catalog 2020 -2021 1

Simon Business School Course Catalog 2020 -2021

1 Simon Business School Course Catalog 2020-2021

Information in this publication is current as of May 2020 and is subject to change. COURSE CATALOG Academic Year 2020–2021 Table of Contents Full-Time MBA Requirements and Core Course Sequences...... 3 Full-Time Master of Science Programs...... 5 Professional MBA Requirements and Core-Course Sequences ...... 14 Part-Time Master of Science Programs...... 15

PhD Program...... 16 MBA Specializations, and Minors ...... 19 Specialized-Degree Programs...... 24 International Opportunities...... 25 Course Descriptions...... 27 Administration...... 54 Faculty...... 55 2020-2021 SIMON BUSINESS SCHOOL COURSE CATALOG

Provisions of this publication are not to be regarded as an irre- Questions on compliance should be directed to the particular vocable contract between the student and the William E. Simon school or department and/or to the University’s Intercessor, School of Business. Simon Business School reserves the right to University of Rochester, P.O. Box 270039, Rochester, NY 14627- make changes in its course offerings, degree requirements, reg- 0039. Phone: (585) 275-9125. ulations and procedures, and fees and expenses as educational and financial considerations require. CONTACT INFORMATION: Simon encourages the application of all qualified persons inter- Academic Operations and Registrar’s Office ested in the study of management at the master’s and doctoral 245 Gleason Hall levels. Phone: (585) 275-3533

The University of Rochester values diversity and is committed Office of Student Engagement to equal opportunity for persons regardless of age, color, dis- 202 Schlegel Hall ability, ethnicity, gender identity or expression, genetic infor- Phone: (585) 275-8163 mation, marital status, military/veteran status, national origin, race, religion/creed, sex, sexual orientation, or any other status To view the current Academic Calendar, please go to: protected by law. Further, the University complies with all applicable non-discrimination laws in the administration of its http://www.simon.rochester.edu/registrar/registrar/academic-calendars/ policies, admissions, employment, and access to and treatment index.aspx in University programs and activities.

While the study grids contained in this book are current for the 2020-2021 academic year, the arrangement of courses is subject to change.

2 Simon Business School Course Catalog 2020 -2021

MBA REQUIREMENTS AND CORE COURSE SEQUENCES Full-Time MBA Program REQUIRED COURSES To earn the Master of Business Administration degree, a full- ACC 401. Corporate Financial Accounting time student must complete 68 credit-hours of study with a *CIS 401. Information Systems for Management minimum 3.0 grade-point average. Students take 9 required core courses and 14 electives, GBA 401, and the MGC course *FIN 402. Capital Budgeting and Corporate Objectives sequence taken during the first year. Much of the academic GBA 401. Structured Problem Solving work in the MBA program will rely on computer based analysis and computer-assisted presentations. Upon entry to *GBA 411. Business Modeling the program, faculty will expect students to have a working *GBA 412. Data Analytics knowledge of spreadsheet and word-processing software. The MKT 402. Marketing Management programs most widely used are Microsoft Excel and Access. Although not required, a student may complete a specialization *OMG 402. Operations Management or minor. For students interested in a STEM designated *STR 401. Managerial Economics MBA, they can earn that if 50% or more of their total credits earned come from STEM designated classes. STEM designated STR 421. Competitive Strategy courses are indicated with an asterisk (*). For more details on MGC 401. Professional Communication: Persuasion in specializations and minor please refer to page 20. Business Relationships MGC 402. Interpersonal Persuasion: Influence in Dynamic Interaction

FULL-TIME MBA CLASS OF 2021 TWO-YEAR MBA PROGRAM: YEAR 1 FALL SEMESTER SPRING SEMESTER FALL A FALL B SPRING A SPRING B

*STR 401 *CIS 401 Managerial Economics MKT 402 *GBA 411 Information Systems for Marketing Management Business Modeling Management

ACC 401 MGC 402 *GBA 412 Corporate Financial Accounting *OMG 402 Interpersonal Persuasion: Influence Data Analytics Operations Management in Dynamic Interaction

Choose 1 Project Class:

*MKT 441 Brand & Product Management Workshop (3 Credits) Choose 1: MKT 450 STR421 GBA 401 Investment Management and Trading Competitive Strategy Structured Problem Strategies (3 Credits) *FIN 402 Solving Capital Budgeting and or 1 Credit Corporate Objectives FIN 450 Elective Investment Management and Trading Strategies (3 Credits) CIS 461 Strategy and Business Systems Consulting Practicum (3 Credits) MGC 401 Professional Communication: Persuasion in Business 1 - 2 Additional Spring Electives Relationships

Fall A + B Total Credit Hours: 17.5 Spring A + Spring B Total Credit Hours: 16.5 - 19 All courses are 2.5 credit hours unless indicated otherwise. Minimum Degree Total Credit Hours: 68

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TWO-YEAR MBA PROGRAM: YEAR 2 FALL SEMESTER SPRING SEMESTER FALL A FALL B SPRING A SPRING B

Choose 1: Choose 1:

STR421 STR421 Elective Competitive Strategy Elective Competitive Strategy or or Elective Elective

Elective Elective Elective Elective

Elective or Immersion Elective or Immersion

Fall A + Fall B Total Credit Hours: 15 - 17.5 Spring A + Spring B Total Credit Hours: 15 - 17.5

All courses are 2.5 credits unless noted otherwise. Minimum Degree Total Credit Hours: 68

Two electives must be selected from the following five to satisfy the Managerial Breadth degree requirement: • STR403 – Organization and Strategy • STR427 – Organizational Behavior • GBA442C – Elements of Leadership • GBA435 – Negotiation Theory and Practice: Bargaining for Value • GBA441 – Business Ethics and Corporate Social Responsibility

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FULL-TIME MASTER OF SCIENCE PROGRAMS FULL-TIME MASTER OF SCIENCE CORE COURSES *GBA 464. Programming for Analytics IN ACCOUNTANCY *ACC 410. Managerial Accounting and MGC 461. Professional Communication Performance Measurement The program of study for the Master of *ACC 411. Applied Financial Statement Science in Accountancy is a lock-step ELECTIVE OPTIONS program, which meets all the require- Analysis with Data Analytics *ACC 418. Taxes and Business Strategy ments for a STEM designated degree. *ACC 417. Auditing Students take 12 core courses, 1 elective, *ACC 439. Accounting Analytics for *ACC 419. Positive Accounting Research and the MGC course sequence. A mini- Forensics mum 3.0 grade point average is required Concepts and Empirical for graduation. STEM designated courses Analysis Tools are indicated with an asterisk (*) ACC 423. Financial Reporting I Assuming that students have met certain ACC 424. Financial Reporting II undergraduate prerequisites, this program ACC 436. Research Into Professional has been designated by the New York State Accounting Standards Education Department as fulfilling the 150 credit-hour requirement for professional education ACC 437. Basic Federal Income programs in public accountancy. Tax Accounting Students whose undergraduate pro- *ACC 438. Auditing II—Auditing and grams do not satisfy all the assumed pre- Information Systems requisites will be advised of the addition- ACC 440. Basic Income Tax - Business al courses that they must complete fol- Entities and Gift/Estate Taxes lowing a review of their undergraduate BPP 432. Basic Business Law transcript. The New York State Education Department will have final approval *GBA 462R. Core Statistics for MS upon application for licensure. Students Using R FULL-TIME MS IN ACCOUNTANCY (NON-INTERNSHIP TRACK) FALL SEMESTER SPRING SEMESTER SUMMER TERM FALL A FALL B SPRING A SPRING B SUMMER A ACC 436 Research into Professional *ACC 410 *ACC 411 Accounting Standards Managerial Accounting and Applied Financial Statement Performance Management Analysis with Data Analytics ACC 423 ACC 424 Financial Reporting I Financial Reporting II

*GBA 462R *ACC 438 ACC 437 *ACC 419 Positive Accounting Core Statistics for MS Auditing II - Auditing and Basic Federal Income Tax Research Concepts and Students Using R Information Systems Accounting Empirical Analysis Tools *ACC 417 Auditing Choose 1 Elective: *ACC 439 ACC 440 Accounting Analytics for Basic Income Tax – Business Forensics *GBA 464 Entities and Gift/Estate BPP 432 Taxes Programming for Basic Business Law *ACC 418 Analytics Taxes and Business Strategy MGC 461 Professional Communication 4 credits Fall Total Credit Hours: 17.5 Spring Total Credit Hours: 19 Summer Total Credit Hours: 2.5 All courses are 2.5 credit hours unless indicated otherwise. Degree Total Credit Hours: 39

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FULL-TIME MS IN ACCOUNTANCY (INTERNSHIP TRACK) FALL SEMESTER SPRING SEMESTER FALL SEMESTER FALL A FALL B SPRING A SPRING B FALL A + B

ACC 423 ACC 424 *ACC 410 *ACC 411 Managerial Accounting and Applied Financial Statement Financial Reporting I Financial Reporting II Performance Management Analysis with Data Analytics ACC 436 Research into Professional *GBA 462R *ACC 438 ACC 437 *ACC 419 Accounting Standards Positive Accounting Core Statistics for MS Auditing II - Auditing and Basic Federal Income Tax Research Concepts and Students Using R Information Systems Accounting Empirical Analysis Tools

Choose 1 Elective: *ACC 439 ACC 440 Accounting Analytics for Basic Income Tax – Business Forensics *GBA 464 Entities and Gift/Estate BPP 432 Taxes *ACC 417 Programming for Basic Business Law *ACC 418 Auditing Analytics Taxes and Business Strategy MGC 461 Professional Communication 4 credits Fall Total Credit Hours: 15 Spring Total Credit Hours: 19 Fall Total Credit Hours: 2.5 All courses are 2.5 credit hours unless indicated otherwise. Degree Total Credit Hours: 39

Key Elements for MSA Students The program of study for the MSA degree has been designed as a lock-step program which meets all the requirements for a STEM certified program.

Substitutions • Students with prior coursework that is equivalent to an MSA course may petition for a course substitution. • Petitions must be submitted to Karen Platt by August 15th for the entire academic year. • Petitions must include a course description and syllabus from the course they believe meets the requirements for a substitution. • If a substitution is approved, a meeting will be scheduled with Karen Platt to determine an appropriate substitute course. • Final approval is given by Professor Tribunella. Internship Track • The last class of ACC436 can be taken remotely, however all students are required to return to the campus for the last class session and complete the in-person final exam. Failure to attend the last class session and final exam will result in failing the class. • Petitions to change tracks are reviewed on a case-by-case basis and should be discussed with your academic advisor. Elective • MSA students will take an elective course in Spring B . • Students will choose from either ACC439 (Accounting Analytics for Forensics) or ACC418 (Taxes and Business Strategy). Teams • Before classes start students in the MSA program will be pre-assigned to teams of 4 or 5 for your core classes. • Requests to change teams within a quarter will not be granted. It is expected you will learn to work with your team through any issues or obstacles that arise and utilize the advising process for issue resolution. • Any team that has significant enough issues that they are unable to resolve them internally will be referred to the Office of Student Engagement for a peer evaluation. The results of which will be shared with the appropriate faculty members. 6 Simon Business School Course Catalog 2020 -2021

FULL-TIME MASTER OF SCIENCE CORE COURSES ELECTIVE OPTIONS IN FINANCE ACC 401.** CorporateFinancialAccounting ACC 424. Financial Reporting II The program of study for the Master of *ACC 411. Financial Statement Analysis *BPP 426. Macroeconomics Science in Finance is a lock-step program which meets all the requirements for a CIS 468. Spreadsheet Modeling using *FIN 434. Investment Management and STEM-designated degree. Students take Excel for MS TradingStrategies 10 core courses, 2 electives, 1 project *FIN 411. Investments *FIN 441A. Special Topics in Finance: course, and the MGC course sequence. Real Estate *FIN 413. Corporate Finance A minimum 3.0 grade point average is FIN 441G. Special Topics inFinance: required for graduation. STEM designated *FIN 418. QuantitativeFinancewithPython Asset Management courses are indicated with an asterisk (*) *FIN 424. OptionsandFutures with Python *FIN 442X. International Finance & *FIN 430. Risk Management Switzerland Immersion *FIN 448. Fixed Income Securities *FIN 444.Entrepreneurial Finance(ENT444) FIN 462.FoundationsinFinancialEconomics *FIN 446. Financial Technology FIN 465. Applied Finance Project STR 440. Corporate Governance *GBA 462. Intro to Python/Stats STR 442F. Strategy, Organization, and Firm MGC 461. Professional Communication Value

FULL-TIME MS IN FINANCE (NON-INTERNSHIP TRACK) FALL SEMESTER SPRING SEMESTER SUMMER TERM FALL A FALL B SPRING A SPRING B SUMMER A ACC 401** CIS 468 Corporate Financial *FIN 411 Choose 1 Elective Accounting Investments Spreadsheet Modeling using Excel FIN 462 *ACC 411 *FIN 430 Foundations in Financial *FIN 413 Economics Corporate Finance Financial Statement Analysis Risk Management *FIN 418 *FIN 424 ACC 424 *GBA 462 *FIN 448 Financial Reporting II Intro to Python/Stats Quantitative Finance Options and Futures with with Python Python Fixed Income Securities

MGC 461 FIN 465 Professional Communication Applied Finance Project (By Topic) *FIN 446 4 credits 3 credits Financial Technology

Summer Total Credit Fall Total Credit Hours: 19 Spring Total Credit Hours: 15.5 Hours: 2.5 All courses are 2.5 credit hours unless indicated otherwise. Degree Total Credit Hours: 37

**Students with sufficient prior coursework in accountancy can petition to substitute ACC401 (Corporate Financial Accounting) with ACC423 (Financial Reporting I).

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FULL-TIME MS IN FINANCE (INTERNSHIP TRACK) FALL SEMESTER SPRING SEMESTER FALL SEMESTER FALL A FALL B SPRING A SPRING B FALL A FALL B ACC 401** *ACC 411 Corporate *FIN 411 *FIN 430 Financial Investments Financial Statement Analysis Risk Management Accounting CIS 468 *FIN 424 *FIN 448 Spreadsheet Modeling using Excel FIN 462 *FIN 413 Options and Futures Fixed Income Foundations in Financial with Python Securities Economics Corporate Finance Choose 1 Elective in Spring or Fall:

*BPP426 Macroeconomics *FIN 441A Special Topics ACC 424 in Finance: Real FIN 441G Financial Reporting II Special Topics in Finance: Estate *FIN 418 Asset Management *GBA462 Quantitative Intro to Python/Stats Finance with *FIN 442X Python International Finance & Switzerland Immersion *FIN 446 *FIN 444 Financial Technology STR 442F Entrepreneurial Strategy, Organization, Finance and Firm Value

*FIN 434 Investment Management MGC 461 FIN 465 & Trading Strategies Professional Communication Applied Finance Project (By Topic) 4 credits 3 credits

Fall Total Credit Hours: 19 Spring Total Credit Hours: 13 - 15.5 Fall Total Credit Hours: 2.5 - 5

All courses are 2.5 credit hours unless indicated otherwise. Degree Total Credit Hours: 37

*Students with sufficient prior coursework in accountancy can petition to substitute ACC401 (Corporate Financial Accounting) with ACC423 (Financial Reporting I).

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Key Elements for MSF Students The program of study for the MSF degree has been designed as a lock-step program which meets all the requirements for a STEM certified program.

Substitutions • Students with sufficient prior coursework in Accountancy, or holding a CPA can petition to substitute ACC401 (Corporate Financial Acct) with ACC423 (Financial Reporting I) in Fall A. Petitions must be submitted to your academic advisor by August 15. • Students who graduated from the University of Rochester with an undergraduate business degree and have taken classes in the MSF core can petition to substitute those classes. Students should talk to their academic advisor if they have questions. This only pertains to University of Rochester students.

Internship Track • MSF students in the internship track will not take CIS468 in Spring B but will take CIS468 the following Fall A as their last class. There are no exceptions on this class. • CIS468 can be taken remotely but it is required that all students return for the last 3 hours of lecture and the final. There are no exceptions. Failure to attend the last 3 class hours and final will result in failing the class. • Changes in track length are reviewed on an exception basis. Requests to change tracks must be submitted by January 31.

Teams • Before classes start students in the MSF program will be pre-assigned to teams of 4 or 5 for your core classes. • Requests to change teams within a quarter will not be granted. It is expected you will learn to work with your team through any issues or obstacles that arise and utilize the advising process for issue resolution. • Any team that has significant enough issues that they are unable to resolve them internally will be referred to the Office of Student Engagement for a peer evaluation. The results of which will be shared with the appropriate faculty members.

9 Simon Business School Course Catalog 2020-2021

FULL-TIME MASTER OF SCIENCE CORE COURSES ELECTIVE OPTIONS IN MARKETING ANALYTICS CIS467. Data Management, CIS432. Advanced Predictive Analytics The program of study for the Master Warehousing and Visualization with Python of Science in Marketing Analytics is a CIS468. Spreadsheet Modeling using *CIS 434. Social Media and Text Analytics lock-step program which meets all the Excel for MS requirements for a STEM-designated MKT 431. Consumer Behavior degree. It is designed to equip students GBA424. Analytics Design and MKT433. Advertising Strategy Applications with the skills and experience necessary *MKT 437. Digital Marketing Strategy to excel in marketing jobs in a compact, *GBA 462R. Core Statistics for MS highly focused program. Students are Students Using R *MKT 439. Advanced Pricing likely to take a job related to one of GBA 463. Economics and Marketing *MKT 440. Pricing Analytics the program’s four main emphases: Strategy for MS Students *MKT 451. Consumer and Brand marketing research, consumer insights, Research advertising, and account management. *GBA 464. Programming for Analytics Students take 9 core courses, 3 electives MGC 461. Professional Communication and the MGC course sequence. A mini- *MKT 414. Pricing Policies mum 3.0 grade point average is required *MKT 436. Predictive and Casual for graduation. STEM designated courses Analytics in R are indicated with an asterisk (*) MKT 465. Marketing Analytics Projects

FULL-TIME MS IN MARKETING ANALYTICS (NON-INTERNSHIP TRACK) FALL SEMESTER SPRING SEMESTER SUMMER TERM FALL A FALL B SPRING A SPRING B SUMMER A MKT 465 Marketing Analytics Project *GBA 462R GBA 424 Core Statistics for Analytics Design and 3 credits MS Students Using R Applications CIS 468 Spreadsheet Modeling using Excel for MS

GBA 463 CIS 467 Economics and Marketing Data Management, MKT 414 Warehousing, and Pricing Policies Strategy for MS Students Visualization

Choose a total of 4 electives: *CIS 434 *GBA 464 *MKT 436 Social Media and Predictive and Causal Text Analytics Programming for Analytics Analytics in R CIS 432 MKT 431 Advanced Predictive Consumer Behavior Analytics with Python *MKT 451 Consumer and Brand MGC 461 *MKT 439 Research *MKT 437 Advanced Pricing Professional Communication Digital Marketing 4 credits *MKT 440 Pricing Analytics

Summer Total Credit Hours: Fall Total Credit Hours: 19 Spring Total Credit Hours: 15.5 - 18 0 - 2.5

All courses are 2.5 credit hours unless indicated otherwise. Degree Total Credit Hours: 37

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FULL-TIME MS IN MARKETING ANALYTICS (INTERNSHIP TRACK)

FALL SEMESTER SPRING SEMESTER FALL SEMESTER FALL A FALL B SPRING A SPRING B FALL A FALL B

*GBA 462R GBA 424 MKT 465 Core Statistics for Marketing Analytics Project MS Students Using Analytics Design and R Applications 3 credits CIS 468 Spreadsheet Modeling using Excel for MS GBA 463 Economics and CIS 467 Marketing Data Management, *MKT 414 Strategy for MS Warehousing, and Pricing Policies Students Visualization Choose a total of 4 electives: *CIS 434 Social Media and Text Analytics *GBA 464 *MKT 436 Programming for Predictive and Causal CIS 432 MKT 431 Analytics Analytics in R Advanced Predictive Consumer Behavior Analytics with Python MKT 433 Advertising *MKT 439 Strategy *MKT 437 Advanced Pricing Digital Marketing MGC 461 Professional Communication *MKT 440 4 credits Pricing Analytics

Fall Total Credit Hours: 19 Spring Total Credit Hours: 13 - 15.5 Fall Total Credit Hours: 2.5 - 5

All courses are 2.5 credit hours unless indicated otherwise. Degree Total Credit Hours: 37

Key Elements for MSMA Students The program of study for the MSMA degree is a lock-step program that meets all the requirements for a STEM certified program.

Internship Track • MSMA students in the Internship track will not take CIS468 the Spring B quarter but will take CIS468 the following Fall A as their last class. There are no exceptions on this class. • The last class of CIS468 can be taken remotely but it is required that all students return for the last 3 hours of lecture and the final. There are no exceptions. Failure to attend the last 3 class hours and final will result in failing the class. • Changes in track length are reviewed on an exception basis. Requests to change tracks must be submitted by January 31.

Teams • Before classes start students in the MSMA program will be pre-assigned to teams of 4 or 5 for your core classes. • Requests to change teams within a quarter will not be granted. It is expected you will learn to work with your team through any issues or obstacles that arise and utilize the advising process for issue resolution. • Any team that has significant enough issues that they are unable to resolve them internally will be referred to the Office of Student Engagement for a peer evaluation. The results of which will be shared with the appropriate faculty members.

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FULL-TIME MASTER OF SCIENCE CORE COURSES ELECTIVE OPTIONS IN BUSINESS ANALYTICS *CIS 432. Predictive Analytics with Python ACC439. Accounting Analytics for The program of study for the Master of *CIS 434. Social Media and Text Analytics Forensics Science in Business Analytics degree has *CIS 442F. Big Data been designated as a lock-step program *CIS 465. Businesss Analytics Project which meets all the requirements for a CIS467. Data Management, Warehousing FIN430. Risk Management STEM designated program. It combines and Visualization GBA466. Intro to Accounting + Finance business frameworks with the latest data CIS468. Spreadsheet Modeling using OMG402. Operations Management analytics techniques to provide students Excel for MS with skills and concepts to deal with big OMG411. Supply Chain Analytics data in organizations. Students will learn GBA 424. Analytics Design and MKT414. Pricing Policies Applications concepts for dealing with large volumes, MKT440. Pricing Analytics real time and unstructured data from *GBA 462R. Core Statistics for MS organizational, web, and social sources. Students Using R Economics, statistics, and elements from GBA 463. Economics and Marketing computer science form the foundation of Strategy for MS Students the program. *GBA 464. Programming for Analytics Students take 10 required courses, 2 electives, and the MGC course sequence. *MKT 436. Predictive and Casual A minimum 3.0 grade point average is Analytics in R required for graduation. STEM designated MGC 461. Professional Communication courses are indicated with an asterisk (*) FULL-TIME MS IN BUSINESS ANALYTICS (NON-INTERNSHIP TRACK) FALL SEMESTER SPRING SEMESTER SUMMER TERM FALL A FALL B SPRING A SPRING B SUMMER A

*CIS 465 Business Analytics Project *GBA 462R GBA 424 3 credits Core Statistics for MS Analytics Design and Students Using R Applications CIS 468 Spreadsheet Modeling using Excel for MS

*CIS 432 *CIS 434 GBA 463 CIS 467 Advanced Predictive Social Media and Text Economics and Data Management, Analytics with Python Analytics Marketing Strategy Warehousing and for MS Students Visualization Choose a total of 3 Electives: OMG 411 Supply Chain Analytics *GBA 464 *MKT 436 OMG 402 Programming for Predictive and Causal Operations Management FIN 430 Analytics Analytics in R Risk Management GBA 466 Intro to Accounting + ACC 439 *CIS 442F Finance Accounting Analytics for Big Data MGC 461 Forensics MKT 414 Professional Communication Pricing Policies MKT 440 4 credits Pricing Analytics

Summer Total Credit Hours: Fall Total Credit Hours: 19 Spring Total Credit Hours: 15.5 - 18 0 - 2.5 All courses are 2.5 credit hours unless indicated otherwise. Degree Total Credit Hours: 37

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FULL-TIME MS IN BUSINESS ANALYTICS (INTERNSHIP TRACK)

FALL SEMESTER SPRING SEMESTER FALL SEMESTER FALL A FALL B SPRING A SPRING B FALL A FALL B

*GBA 462R GBA 424 *CIS 465 Core Statistics Analytics Design Business Analytics Project for MS Students CIS 468 and Applications 3 credits Using R Spreadsheet Modeling using Excel for MS GBA 463 *CIS 432 *CIS 434 Economics CIS 467 Advanced Predictive Social Media and Text and Marketing Data Management, Analytics with Python Analytics Strategy for MS Warehousing and Students Visualization Choose a total of 3 Electives: OMG 411 *MKT 436 Supply Chain Analytics *GBA 464 Predictive and OMG 402 Programming Causal Analytics Operations Management FIN 430 for Analytics in R Risk Management GBA 466 Intro to Accounting + ACC 439 *CIS 442F Finance Accounting Analytics for Big Data MGC 461 Forensics MKT 414 Professional Communication Pricing Policies MKT 440 4 credits Pricing Analytics

Fall Total Credit Hours: 19 Spring Total Credit Hours: 13 - 15.5 Fall Total Credit Hours: 2.5 - 5

All courses are 2.5 credit hours unless indicated otherwise. Degree Total Credit Hours: 37

Key Elements for MSBA Students The program of study for the MSBA degree has been designed as a lock-step program which meets all the requirements for a STEM certified program.

Internship Track • MSBA students in the internship track will not take CIS468 in Spring B but will take CIS468 the following fall as their last class. There are no exceptions on this class. • The last class of CIS468 can be taken remotely but it is required that all students return for the last 3 hours of lecture and the final. There are no exceptions. Failure to attend the last 3 class hours and final will result in failing the class. • Changes in track length are reviewed on an exception basis. Requests to change tracks must be submitted by January 31.

Teams • Before classes start students in the MSBA program will be pre-assigned to teams of 4 or 5 for your core classes. • Requests to change teams within a quarter will not be granted. It is expected you will learn to work with your team through any issues or obstacles that arise and utilize the advising process for issue resolution. • Any team that has significant enough issues that they are unable to resolve them internally will be referred to the Office of Student Engagement for a peer evaluation. The results of which will be shared with the appropriate faculty members.

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PMBA REQUIREMENTS AND CORE COURSE SEQUENCES PROFESSIONAL MBA (PMBA) To earn the Master of Business Administration degree, students in Simon’s PMBA program take 9 core courses and 11 electives with a minimum 3.0 grade-point average to complete the degree. Although not required, students may complete a specialization. CORE CURRICULUM • ACC 401 Corporate Financial Accounting** Choose One: • FIN 402 Capital Budgeting and Corporate Objectives* • STR 403 Organization and Strategy • GBA 411 Business Modeling* • STR 421 Competitive Strategy • GBA 412 Data Analytics* • OMG 402 Operations Management* • STR 401 Managerial Economics* • CIS 401 Information Systems For Management • MKT 402 Marketing Management **The first six core courses listed are ideally taken as a cohort; the three remaining courses (CIS401, MKT402, and STR403/STR421) may be completed as non-matriculated courses or as part of the matriculated courses schedule. Core courses should be completed prior to beginning elective courses. EXAMPLE PROGRAM SCHEDULE YEAR 1 FALL SEMESTER SPRING SEMESTER SUMMER SEMESTER FALL A TERM FALL B TERM SPRING A TERM SPRING B TERM MKT 402 FIN 402 CIS 401 STR 401 OMG 402 Capital Budgeting and Information Systems for Marketing Operations Management Managerial Economics Management Corporate Objectives Management STR 421 ACC 401 Competitive Strategy GBA 412 GBA 411 Corporate Financial Elective -OR- Data Analytics Business Modeling Accounting STR 403 Organization and Strategy

YEAR 2 FALL SEMESTER SPRING SEMESTER SUMMER SEMESTER FALL A TERM FALL B TERM SPRING A TERM SPRING B TERM

Elective Elective Elective Elective Elective

Choose 1 Project Elective (3 credits): MKT 441 Brand Management -OR- GBA 401 Elective: FIN 434 Elective Elective Structured Problem Investment Management Elective Solving (1 credit) and Trading Strategies -OR- CIS 461 Strategy and Business Systems Consulting Practicum All courses are 2.5 credit hours unless indicated otherwise. Minimum Degree Total Credit Hours: 51.5

All PMBA students work with their academic advisors to construct a personalized program of study to meet their individual schedule needs. While the study grids contained in this book are current for the 2020-2021 academic year, the arrangement of courses is subject to change.

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PART-TIME MASTER OF SCIENCE IN • Quantifying strategy through MEDICAL MANAGEMENT Logistics and Time Requirements financial analysis Management Tools The program is specifically designed to • Implementing strategy by efficiently managing operations; and Simon offers a part-time MS program accommodate the busy schedules of in Medical Management to provide physicians and medical professionals. • Building efficient organizations for physicians, hospital administrators, and The program consists of 31 credits and is the long run, through intelligent medical professionals with management offered on a part-time basis only. work design, performance tools and an understanding of the key The medical management student assessment, and employee business issues that confront health care enrolls in a health care-specific class that incentives. providers. The part-time structure of the meets one night per week. During the The curriculum is presented in a unique program allows health care professionals same term, the student also takes a class format that delivers the necessary to maintain their career and personal on two separate weekends to cover core depth of core business material while commitments while in the program. The business concepts. simultaneously applying that material program focuses on developing health to the health care industry. This is care managers and leaders who will Curriculum accomplished through the pairing of be confident in making key financial, Simon’s core courses with health care operational, and strategic decisions for The curriculum is designed around management courses that develop their organizations. four core areas of management that are applications of the core material. especially relevant to health care: • Development of marketing and business plans PART-TIME MS MEDICAL MANAGEMENT FALL SEMESTER SPRING SEMESTER SUMMER SEMESTER FALL SEMESTER FALL A TERM FALL B TERM SPRING A TERM SPRING B TERM

HSM 450 HSM 420 HSM 430 Accounting, Business HSM 452 HSM 437 HSM 455* Health Sciences Economics, and Economics of Health Care Managing Health Care Health Care Practicum I Management and Finance for MS the Health Care Accounting and Processes (Fall A Term - 3 credits) Finance Strategy Students Industry

HSM 451 HSM 454 HSM 425 HSM 456* Health Care STR 403 Leading Managerial HSM 464 Health Care Practicum Marketing and Health Care Accounting for Organization and Health IT and Analytics II (Fall B Term - 3 Business Plan Health Care Organizations Strategy credits) Development Organizations

All courses are 2.5-credit hours unless indicated otherwise. Degree Total Credit Hours: 31

*Students receive a grade of I (incomplete) in these courses which extend into the next term. The incomplete will be replaced with a grade upon completion of the courses.

While the study grids contained in this book are current for the 2020-2021 academic year, the arrangement of courses is subject to change.

15 Simon Business School Course Catalog 2020-2021

PHD REQUIREMENTS AND CORE COURSE SEQUENCES The PhD Program at the Simon Business PhD Program Requirements by Accounting students. This paper should School is designed to equip students Field of Study: be an original contribution to the litera- with the necessary analytical skills to ture in the specific major area. Students carry out high-quality teaching and are scheduled to present their paper to research in various fields of manage- Accounting a selected faculty committee in AEC510 ment. The Simon School confers a PhD in Required Courses: that fall. Business Administration. Our major fields of study include: Accounting, Finance, AEC 511. Adv. Price Theory Marketing, Information Systems, and ACC 501. Seminar in Accounting Finance Operations Management. AEC 514. Game Theory Required Courses: ACC 510. Accounting Research I ECO 484. Intro to Math Stat & Econometrics Students build a firm foundation in AEC 513. IO Theory FIN 505. Theory of Finance economics, statistics, and their specific ECO 471. Modern Value Theory I fields of study. Deeper specialization in ACC 511. Accounting Research II coursework occurs in the second year AEC 510. PhD Workshop in Applied FIN 511. Continuous Time Theory in when the students concentrate on their Economics Finance major fields of study. The PhD program is ACC 512. Adv. Topics in Acct. Research ECO 485. Intro to Econometrics full-time only and consists of a minimum of 90 credit hours to include both course- AEC 520. Adv. Causal inference plus FIN 512. Empirical Asset Pricing work and research. Machine Learning ECO 487. Research in Applied ACC 513. Contemporary Topics in Acct. Econometrics PhD Program Requirements vary by field ECO 484. Intro to Math Stat & Econometrics FIN 513. Agency Theory of study with the exception of the Thesis FIN 505. Theory of Finance ECO 472. Modern Value Theory II Proposal and Thesis Defense. ECO 485. Intro to Econometrics FIN 514. Empirical Corporate Dissertation Proposal: Students are FIN 512. Empirical Asset Pricing AEC 510. PhD Workshop in Applied expected to submit a Thesis proposal Economics paper along with a faculty advisor and ECO 487. Research in Applied committee. The exact form and timing of Econometrics FIN 522. Adv. Empirical Asset Pricing this proposal is defined by area require- FIN 513. Agency Theory FIN 524. Financial and Economic Networks ments. FIN 514. Empirical Corporate Preliminary Exam: The Finance Preliminary Dissertation Defense Seminar: The Exam is given in June at the end of the first University of Rochester Graduate Student Preliminary Exam: The Accounting year and consists of two parts. Office oversees all the Thesis Defense Preliminary Exam is given in June at the end of the first year and consists of two The exam is based on questions from the submissions. They have strict deadlines following courses: and policies that must be followed. See parts. The exam is based on questions the University Graduate Studies Booklet from the following courses: FIN 505. Theory of Finance Regulations Concerning Graduate Study, FIN 505. Theory of Finance As well as one of the series below based on for a detailed description of the Final Oral AEC 511. Price Theory what courses are offered the first year: Examination. AEC 514. Game Theory FIN 511. Continuous Time Theory and FIN 512. Empirical Asset Pricing OR First Year Paper: Each student must complete and successfully pass a FIN 513. Agency Theory and FIN 514. research-oriented first year paper. The Empirical Corporate paper is due by September 15th of the The exam is written and evaluated by a second year for Accounting students. The faculty committee. The committee will paper will then be presented in AEC510 assign a combined grade to the exam for or in an Accounting Workshop by the all parts. end of the fall term of the student’s second year. First Year Paper: Each student must complete and successfully pass a Qualifying Exam and Second Year Paper: research-oriented first year paper. The The Accounting Qualifying Exam con- paper is due by October 15th of the sec- sists of passing an examination on the ond year for Finance students. The paper second year paper by the end of the fall will then be presented in AEC510 by the term of the third year. The paper is due end of the fall term of the student’s sec- by September 15th of the third year for ond year.

16 Simon Business School Course Catalog 2020 -2021

Qualifying Exam and Second Year Paper: Marketing core courses consist of four Preliminary Requirement: First-year IS The Finance Qualifying Exam consists of different required classes: PhD students will be required to demon- passing an examination on the second AEC 520. Adv. Causal Inference plus strate proficiency in the topics covered in year paper by the end of the fall term Machine Learning a specific set of required classes as listed of the third year. The paper is due by below: September 15th of the third year for MKT 511. 1st year Core Research Topics in Quantitative Marketing CIS 511. Research Topics and Methods in Finance students. This paper should be Information Systems an original contribution to the literature MKT 511. 2nd year Core Research Topics in in the specific major area. Students are Quantitative Marketing MSM 522. Optimization scheduled to present their paper to a AEC 523 or AEC 524. Microeconometrics AEC 513. IO Theory selected faculty committee in AEC510 Static (or Dynamic) Approaches. At least AEC 514. Game Theory that fall. one of these courses must be taken to For these courses students need to obtain a demonstrate depth of skills in microeco- 3.3 (B+) GPA average. Marketing nometrics. Required Courses: First Year Paper: Each student must AEC 511. Adv. Price Theory First Year Paper: Each student must complete and pass a first year paper complete and successfully pass a MKT 505. Marketing Research PhD Wkshp requirement, due by the end of the sum- research-oriented first year paper. The mer term (August 31st) of their first year. AEC 513. IO Theory paper is due by October 15th of the The student must identify two topics of MKT 511. Core Research Topics Quant. second year for Marketing students. interest in the area of research (business MKT The paper will then be presented in a analytics, information systems, or opera- Marketing Seminar by the end of the fall AEC 514. Game Theory tions). The topic must have the scope for term of the student’s second year. original research. The student is expected MKT 512. Quantitative Marketing Research to research the literature to find the state ECO 484. Intro to Math Stat & Econometrics Qualifying Exam and Second Year Paper: of the art in these areas and to prop- AEC 520. Adv. Causal Inference plus The Marketing Qualifying Exam con- erly place the problem in the context. Machine Learning sists of passing an examination on the Problem identification and some effort at originality is sufficient for the first ECO 485. Intro to Econometrics second year paper by the end of the fall term of the third year. The paper is due year paper. The work for the paper is to AEC 523. Micro-Econ Model: Static by September 15th of the third year for be done independently by the student, Aprproach Marketing students. This paper should but the student may seek guidance and be an original contribution to the litera- feedback from faculty. The student will ECO 487. Research in Applied present his/her work to a committee of IS Econometrics ture in the specific major area. Students are scheduled to present their paper Faculty, to be selected by the PhD Faculty AEC 524. Micro-Econ Model: Dynamic to a selected faculty committee in a Committee, that will grade the first-year Approach Marketing Seminar that fall. paper using the PhD Standard Evaluation Grading. Preliminary Requirement: First-year Information Systems Marketing PhD students will be required Second Year Paper: The Information to demonstrate proficiency in the topics Required Courses: Systems second year paper consists of covered in a specific set of required class- AEC 511. Adv. Price Theory students work on two individual research es. These courses fall into two categories, MSM 504. Theory of Prob. & Stoc. Proc I topics in conjunction with the faculty Econometrics and Marketing to write two research papers. These two AEC 513. IO Theory papers are due by May 31st of the end of Econometrics core courses as listed MSM 505. Theory of Prob. & Stoc. Proc II the second year. The student will present his/her work to a committee of IS below. This sequence is taken through AEC 514. Game Theory the University of Rochester Economics Faculty, to be selected by the PhD Faculty department. MSM 511. Advanced Topics in CIS and OM Committee, that will evaluate the papers AEC520. Adv. Causal Inference plus using the PhD Standard Evaluation ECO 484. Intro to Math Statistics/Intro to Grading. Econometrics Machine Learning ECO 485. Introduction to Econometrics MSM 522. Optimization Candidacy Qualifying Exam: The For these courses, students need to ECO 484. Intro to Math Stat & Econometrics Information Systems Qualifying Exam is obtain a 3.3 (B+) GPA average. Failure due by November 30th of the third year. to meet this average GPA indicates not MSM 542. Queuing Theory and This paper should be an original contri- meeting the milestones of the program Applications bution to the literature in the specific and can result in being asked to leave the ECO 485. Intro to Econometrics major area and is usually a more in depth program, retake the courses, or demon- CIS 511. Research Topics and Methods in IS version of one of the two papers used strate sufficient knowledge through for the second year papers. The paper other courses or means. ECO 487. Research in Applied should be presented to the committee Econometrics (formed before the second year paper) by January 15th that will evaluate the 17 paper and presentation. Simon Business School Course Catalog 2020-2021

Operations Management Second Year Paper: The Operations Management Second Year Papers con- Required Courses: sists of the student’s work on two individ- AEC 511. Adv. Price Theory ual research topics to write two research MSM 504. Theory of Prob. & Stoc. Proc I papers. These two papers are due by May 31st of the end of the second year. The AEC 514. Game Theory student will present his/her work to a MSM 505. Theory of Prob. & Stoc. Proc II committee of OM Faculty, to be selected AEC520. Adv. Causal Inference plus by the PhD Faculty Committee, that will Machine Learning evaluate the papers and the presentation. MSM 511. Advanced Topics in CIS and OM BST401. Probability Theory Candidacy Qualifying Exam: The MSM512. Ops Mngt: Bus. Problem Operations Management Qualifying Context Exam is due by November 30th of the MSM518. Adv. Business Modeling third year. This paper should be an orig- MSM 522. Optimization inal contribution to the literature in the specific major area and is usually a more MSM532. Predictive Analytics using in depth version of one of the two papers Python used for the second year papers. The MSM 542. Queuing Theory and paper should be presented to the com- Applications mittee (formed before the second year paper) by January 15th and will be evaluated using the PhD Standard Evaluation Preliminary Requirement: A committee Grading. of OM faculty reviews students after the first year in early June. The expectation is that students would receive B+ or higher in all of their courses. In addition, the expectation is that students would receive A- or higher in the following courses: AEC 511. Price Theory AEC 514. Game Theory MSM 504. Theory of Probability & Stochastic Processes I MSM 505. Theory of Probability & Stochastic Processes II MSM 522. Optimization

First Year Paper: By the end of spring term of their first year (May 31st), students should pick two research questions. By the end of summer term (August 31st) of their first year, students should deliver initial drafts of the papers based on the two research questions that would include: a problem statement, initial problem formulation, and a literature review. The student will present his/her work to a committee of OM Faculty, to be selected by the PhD Faculty Committee, that will grade the first-year paper using the PhD Standard Evaluation Grading. Successful completion of the initial drafts and presentation constitutes passing the Preliminary requirement and first-year paper.

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MBA SPECIALIZATIONS

The current list of specializations offered to our MBA students was re-evaluated to provide more opportunities for students to specialize in areas to better meet requirements of current job markets. The specializations are focused to entry-level MBA positions, have a curricular and co-curricular content, and students will work closely with Admissions, Office of Student Engagement, and Career Management Center for consistent guidance for success in the academic coursework, co-curricular activities, and career goals. STEM designated courses are indicated with an asterisk (*)

CONSULTING SPECIALIZATIONS FINANCE SPECIALIZATIONS MARKETING SPECIALIZATIONS

Strategy Banking Brand Management Pricing Asset Management Product Management Technology Venture Capital & Private Equity Operations Corporate Finance CONSULTING SPECIALIZATIONS Strategy Pricing No required courses *MKT414/STR423 Pricing Policies

Choose 4: Choose 2: STR403 Organization and Strategy MKT/STR438 B2B Pricing *STR422 Game Theory for Managers *MKT/STR439 Advanced Pricing *STR423/MKT414 Pricing Policies *MKT440 Pricing Analytics STR424 Human Resource Strategy *STR422 Game Theory for Managers STR429 Advanced Competitive Strategy

*STR/MKT439 Advanced Pricing Choose 3, including any from above: STR440 Corporate Governance *ACC410 Managerial Accounting and *HSM420 Business Economics of the Health Care Performance Measurement Industries GBA435 Negotiation Theory and Practice: Bargaining for Value Choose 3, including any from above: *HSM420 Business Economics of the Health Care *ACC410 Managerial Accounting and Industries Performance Measurement *MKT412 Marketing Research *ACC411 Financial Statement Analysis with Data MKT421 Advanced Marketing Strategy Analytics STR429 Advanced Competitive Strategy CIS415 Business Process Analysis and Design *CIS418 Advanced Business Modeling and Analysis Using Spreadsheets GBA435 NegotiationTheory and Practice: Bargaining for Value *FIN413 Corporate Finance FIN441F Special Topics in Finance: Corporate Restructuring ENT423 New Venture Development and Managing for Long Term Success MKT421 Advanced Marketing Strategy MKT432 New Product Strategy OMG413 Operations Strategy OMG415 Process Improvement MKT/STR438 B2B Pricing

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CONSULTING SPECIALIZATIONS (continued) Technology Operations *CIS415 Business Process Analysis and Design *OMG411Supply Chain Analytics *CIS416 Advanced Information Technology OMG415 Process Improvement CIS461 Strategy and Business Systems Consulting CIS461 Strategy and Business Systems Consulting Practicum Practicum *ACC410 Managerial Accounting and Choose 3: Performance Measurement *ACC410 Managerial Accounting and Performance Measurement Choose 2: *CIS/MKT437 Digital Marketing Strategy *CIS415 Business Process Analysis and Design *CIS413 Managing Digital Products and Platforms *CIS418 Advanced Business Modeling and Analysis *CIS417 Introduction to Business Analytics Using Spreadsheets *CIS418 Advanced Business Modeling and Analysis CIS440 Digital Business Strategy Using Spreadsheets *OMG412 Service Management *CIS434 Social Media and Text Analytics OMG413 Operations Strategy CIS440 Digital Business Strategy *OMG416 Project Management *CIS/FIN446 Financial Technology STR403 Organization and Strategy *OMG411Supply Chain Analytics STR424 Human Resource Strategy *OMG412 Service Management OMG413 Operations Strategy OMG415 Process Improvement *OMG416 Project Management

FINANCE SPECIALIZATIONS

Banking Asset Management *FIN411 Investments *FIN411 Investments *FIN413 Corporate Finance *ACC411 Financial Statement Analysis with Data *ACC411 Financial Statement Analysis with Data Analytics Analytics *FIN424 Options & Future Markets *FIN430 Risk Management *FIN434 Investment Management &Trading Strategy

Choose 3: Choose 3: ACC423 Financial Reporting I *FIN442 International Economics and Finance ACC424 Financial Reporting II *BPP426 Macroeconomics *BPP426 Macroeconomics *FIN418 Quantitative Finance with Python *FIN424 Options and Future Markets *FIN441A Special Topics in Finance: Real Estate FIN441F Special Topics in Finance: Corporate *FIN448 Fixed-Income Securities Restructuring *FIN/CIS446 Financial Technology *FIN448 Fixed-Income Securities

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FINANCE SPECIALIZATIONS (continued)

Venture Capital and Private Equity Corporate Finance *FIN411 Investments *FIN411 Investments *FIN413 Corporate Finance *FIN413 Corporate Finance *ACC411 Financial Statement Analysis with Data *ACC411 Financial Statement Analysis with Data Analytics Analytics *FIN/ENT444 Entrepreneurial Finance *ACC410 Managerial Accounting and FIN441B Special Topics in Finance: Private Equity Performance Measurement FIN441F Special Topics in Finance: Corporate Choose 3: Restructuring ACC423 Financial Reporting I *CIS413 Managing Digital Products and Platforms Choose 3: ENT423 New Venture Development and *ACC418 Taxes and Business Strategy Managing for Long Term Success ACC423 Financial Reporting I *FIN424 Options and Future Markets ACC424 Financial Reporting II FIN441F Special Topics in Finance: Corporate *FIN442 International Economics and Finance Restructuring *FIN424 Options and Future Markets *FIN/CIS446 Financial Technology STR440 Corporate Governance STR440 Corporate Governance

MARKETING SPECIALIZATIONS

Brand Management Product Management *MKT412 Marketing Research *MKT412 Marketing Research *MKT414/STR423 Pricing Policies *MKT414/STR423 Pricing Policies MKT421 Advanced Marketing Strategy MKT421 Advanced Marketing Strategy *MKT440 Pricing Analytics MKT432 New Product Strategy *MKT441Brand Management *MKT440 Pricing Analytics

Choose 2: Choose 2: MKT432 New Product Strategy *CIS413 Managing Digital Products & Platforms MKT433 Advertising Strategy *CIS417 Introduction to Business Analytics MKT435 Channels Strategy *CIS/MKT437 Digital Marketing Strategy *CIS/MKT437 Digital Marketing Strategy ENT423 New Venture Development and *MKT/STR439 Advanced Pricing Managing for Long Term Success GBA435 Negotiation Theory and Practice: Bargaining for Value *MKT/STR439 Advanced Pricing MKT433 Advertising Strategy *MKT436 Marketing Analytics STR403 Organization and Strategy

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MBA MINORS Students will also have the option to complete a minor consisting of 4 courses in areas that are either cross-functional or functional (see chart below). Most functional minors are contained in one or more specializations. Students fulfilling a specialization (e.g., Banking) do not in addition earn the Minor for the respective function (e.g., Finance). Thus, except for Accounting, functional minors are intended for students who do not complete a specialization in the same functional area. STEM designated courses are indicated with an asterisk (*)

CROSS-FUNCTIONAL MINOR FUNCTIONAL MINOR Analytics Accounting Entrepreneurship Finance Leadership Marketing Global Business Consulting: Strategy and Pricing Health Sciences Management Consulting: Operations and Technology MINORS CHOOSE ANY 4 OF THE COURSES LISTED UNDER EACH MINOR CROSS-FUNCTIONAL FUNCTIONAL ANALYTICS ACCOUNTING *CIS417 Introduction to Business Analytics *ACC410 Managerial Accounting and *CIS418 Advanced Business Modeling and Analysis Using Performance Measurement Spreadsheets *ACC411Financial Statement Analysis with Data *CIS432 Predictive Analytics Using Python Analytics *CIS434 Social Media and Text Analytics *ACC418 Taxes and Business Strategy *FIN418 Quantitative Finance with Python ACC423 Financial Reporting I *GBA464 Programming for Analytics ACC424 Financial Reporting II *MKT436 Marketing Analytics *MKT440 Pricing Analytics FINANCE *FIN411 Investments

ENTREPRENEURSHIP *FIN413 Corporate Finance *ENT422 Generating and Screening Entrepreneurial Ideas *FIN418 Quantitative Finance with Python ENT423 New Venture Development and Managing for Long *FIN424 Options and Future Markets Term Success FIN441F Special Topics in Finance: Corporate *ENT425 Technical Entrepreneurship Restructuring ENT432 Basic Business Law *FIN430 Risk Management *ENT/FIN444 Entrepreneurial Finance *FIN434 Investment Management & Trading Strategy GBA435 Negotiation Theory and Practice: Bargaining for Value *FIN441A Special Topics in Finance: Real Estate FIN441B Special Topics in Finance: Private Equity LEADERSHIP *FIN442 International Economics and Finance STR403 Organization and Strategy *FIN/ENT444 Entrepreneurial Finance STR427 Organizational Behavior *FIN/CIS446 Financial Technology STR440 Corporate Governance *FIN448 Fixed-Income Securities STR442D Leading Organizational Change *BPP426 Macroeconomics GBA435 Negotiation Theory and Practice: Bargaining for Value STR440 Corporate Governance GBA441 Business Ethics & Corporate Social Responsibility GBA442C Elements of Leadership OMG415 Process Improvement *STR/MKT438 B2B Pricing

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CROSS-FUNCTIONAL FUNCTIONAL (continued...) (continued...)

GLOBAL BUSINESS MARKETING *BPP426 Macroeconomics *MKT412 Marketing Research ENT442X International Business (Israel) *MKT414 Pricing Policies *FIN442X International Finance (Switzerland) MKT431 Consumer Behavior *FIN442 International Economics and Finance MKT432 New Product Strategy GBA442X Doing Business in South Africa MKT433 Advertising Strategy MKT449 Global Marketing Strategy MKT435 Channels Strategy *MKT436 Marketing Analytics HEALTH SCIENCES MANAGEMENT *MKT437 Digital Marketing Strategy *HSM420 Business Economics of the Health Care MKT438 B2B Pricing Industry *MKT439 Advanced Pricing HSM425 Managerial Accounting for Health Care *MKT440 Pricing Analytics Organizations *MKT441Brand Management HSM/STR430 Health Sciences Management and MKT444 B2B Marketing Strategy MKT448 Brand Strategy HSM440 Evolving Medical Markets MKT449 Global Marketing Strategy HSM452 Health Care Accounting and Finance MKT451 Consumer and Brand Research HSM454 Leading Health Care Organizations MKT465 Marketing Projects

CONSULTING: STRATEGY AND PRICING STR403 Organization and Strategy *STR422 Game Theory for Managers *STR423/MKT414 Pricing Policies STR424 Human Resource Strategy STR429 Advanced Competitive Strategy STR440 Corporate Governance STR/MKT438 B2B Pricing *STR/MKT439 Advanced Pricing

CONSULTING: OPERATIONS AND TECHNOLOGY *CIS413 Managing Digital Products and Platforms *CIS415 Business Process Analysis and Design *CIS416 Advanced Information Technology *CIS417 Introduction to Business Analytics *CIS418 Advanced Business Modeling and Analysis Using Spreadsheets *CIS434 Social Media and Text Analytics CIS440 Digital Business Strategy *OMG411 Supply Chain Analytics *OMG412 Service Management OMG413 Operations Strategy OMG415 Process improvement *OMG416 Project Management

23 Simon Business School Course Catalog 2020-2021

SPECIALIZED-DEGREE PROGRAMS Simon offers programs that allow MD/MBA PROGRAM TECHNICAL ENTREPRENEURSHIP AND students to receive a first-rate business Along with Simon, the School of MANAGEMENT (TEAM) MS PROGRAM education tailored to their specific Medicine and Dentistry offers a The TEAM master’s degree program needs. In addition to the Full- and combined MD/MBA degree program is administered by the Ain Center Part-Time MBA Programs, a few other in Health Sciences Management. for Entrepreneurship. This program opportunities are available to students This program is designed to prepare is designed for students with an who wish to pursue coursework within physician managers who can respond engineering, science, or mathematics a more specialized context of business intelligently, effectively, and creatively undergraduate degree, who wish management. to the changing health care services to pursue a master’s level technical industry. Only candidates with education in combination with business, EXECUTIVE MBA (EMBA) exceptional promise and academic entrepreneurship, and leadership records will be considered. courses. The TEAM program can be The Simon Executive MBA has been To participate in this program, students completed in one academic year. specifically designed to help you, Students may also choose a three- the working professional, no matter must apply to, and be accepted by both the School of Medicine and Dentistry semester program with a summer what your career objectives may internship or a part-time option. be. The unique lockstep curriculum and Simon Business School. MD/MBA sequence moves you through the applicants are required to take the Students enrolled in the TEAM program initial foundational tools and functional MCAT for the MD program, while the will take half of their classes at the Simon knowledge before culminating in MBA program has moved to a test- Business School and the other half at the strategic application. There are 15 optional policy that allows applicants Hajim School of Engineering and Applied required courses, three electives, plus to be considered for the MBA without Sciences. Students may choose from two complimentary courses available to submitting the GMAT or GRE. The nine different technical concentrations, customize your study. program takes five years to complete— which include biomedical engineering, taken separately, the MD is four years chemical engineering, computer and the MBA is one year. Students start science, data science, energy and the For additional information, contact: the program at the Simon School for the environment, electrical engineering, first-year core courses and the majority materials science, mechanical Karen Steiner of electives, and then move to the MD engineering, and optics. Director of Executive Programs program on a full-time basis, completing Degree Requirements: Simon Business School the remaining Simon electives in their third and fourth years of medical school. • Five core entrepreneurship University of Rochester management courses which Box 270107 / 204 Schlegel Hall For application information, contact: include: Rochester, NY 14627 • One semester long practicum Pat Samuelson • Written business plan and oral Director of Admissions presentation (585) 275-3148 University of Rochester • Three technical elective courses E-mail: [email protected] School of Medicine and Dentistry • One additional technical or Website: http://www.simon.rochester.edu/ 601 Elmwood Avenue entrepreneurship management programs/executive-mba/index.aspx Box 601A elective Rochester, N.Y. 14642-8603 The depth of knowledge provided by the (585) 275-4542 TEAM curr iculum creates well-rounded, E-mail: [email protected] business-savvy engineers and scientists or who are prepared to take on both the Andrew Brayda technical and business challenges of any industry in a global world. Senior Associate Director of Admissions Simon Business School 245 Gleason Hall For application information, contact: Rochester, N.Y. 14627-0107 Andrea Barrett (585) 275-3533 Executive Director E-mail: [email protected] University of Rochester Ain Center for Entrepreneurship 1-211 Carol Simon Hall Box 270360 Rochester, N.Y. 14627-0360 (585) 276-3500 E-mail: [email protected] Website: www.rochester.edu/team 24 Simon Business School Course Catalog 2020 -2021

INTERNATIONAL EXCHANGE PROGRAMS We believe a rigorous MBA program can and should be eye-opening on many levels. You will be encouraged to explore and focus as never before to gain a more profound understanding of what business means in the world, the leader you can be, and the impact you create. Part of expanding your understanding of the global business marketplace is to see it up close. We offer international exchange programs in Finland, Germany, and Japan for Spring A of the second year of the MBA program.

PARTNER SCHOOLS: • Finland: Aalto – Helsinki • Germany: WHU – Düsseldorf • Japan: GSIM – Minamiuonuma

DETAILS: • Tuition cost to the partner school is covered by Simon tuition, including any financial aid received by Simon. • Application process begins in spring of student’s first year. Placement is NOT guaranteed, as there is a limit (usually 2 - 3 students per school). • Students are required to submit academic objectives and a job search plan for while they are away. This includes a mandatory meeting with a CMC Advisor and Academic Advisor. Their application is reviewed in the Spring term. • Students must be in good standing academically. • Applications to the partner schools are due in early fall of student’s second year. • Students are responsible for additional costs, including flights, local travel, housing, food, books, university fees, health insurance, and mobile phone carrier.

CREDITS: • Full course load required (7.5 credits). • Must receive passing grades at partner institution for transfer credit. • Course description, syllabus, and transfer petition form all must be submitted to receive credit. • Most of our partner schools have different course credit systems than we do. • Credit conversion must be watched carefully and calculate individually per school. • There is no transfer fee for international exchange.

INTERNATIONAL IMMERSIONS International Immersions are classes that bring both a corporate and cultural element to the coursework. Teaching occurs both in the US and in the destination country, and is focused on one of the core elements of Simon instruction. These immersions break down the ethnocentrism as students discover the infusion of culture and business in the daily practices of alumni, company owners, senior executives and entrepreneurs. International Immersions are set so travel will occur during winter and spring break and will not take away traditional class time.

OUR OPTIONS:

ISRAEL IMMERSION ENT 442X. INTERNATIONAL BUSINESS PRACTICUM This course is designed to provide students with a hands-on experiential learning opportunity for global entrepreneurship through a combination of lectures, a real-life business development project and learning about the Israeli entrepreneurial ecosystem. Students will be partnered with an Israeli startup that is looking to expand their markets served by penetrating the US market. The project will include following a consultative model, analyzing the markets and opportunities and presenting their recommendations to the client. Israel has built a stellar reputation for being one of the most innovative countries in the world and has the highest per capita number of startup companies in the world. Their citizens have a perseverant, take-charge approach to business, which has led a vast number of international conglomerates to base their R&D and New Product Development Centers in Israel. This class will introduce students to the Israeli culture and business climate along with multi-national corporations that have moved mission-critical centers and startup venture activities to Israel. The International Business Practicum will introduce students to Israel’s history, which will help them understand how Israel came to be what it is today.

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*SWITZERLAND IMMERSION FIN 442X. INTERNATIONAL FINANCE This course is designed to give students an immersive experience into Swiss culture, business and international finance. The three elements of this experience are classwork, cultural experiences and company visits. The classwork is taught both in the US and in Switzerland and focuses on elements of international finance and the macro and micro-effects on the Swiss and other international economies. Class sessions are held in Thun and business trips are scheduled to Swiss companies in Bern and Zurich where students hear directly from the company about economic influences discussed in class. Cultural experiences are designed to help understand how the public lives in Switzerland, including historic sites in Lucerne and towns in the Swiss Alps.

*INDIA IMMERSION BPP 442X. INTERNATIONAL MACROECONOMICS Offered every other year, this course is designed to give students an immersive experience into the culture in India, business practices, traditions, and in-India coursework to support experiences. Class sessions held before departure will lay the foundation for monetary and policy effects in India and worldwide, leading to a richer experience when the students are immersed in the culture through company visits, interactions with local business owners and events including meals reflecting their culture. Students will attend classes in Delhi and Mumbai where local alumni and businesses will be encouraged to join, further enriching the experiential learning. The immersion will let the students experience the different business climates in New Delhi, Jaipur and Mumbai, as well as cultural adventures in Delhi and Mumbai, the splendor of the Taj Mahal and the Palace and marketplace in Jaipur.

SOUTH AFRICA IMMERSION GBA 442X. DOING BUSINESS IN SOUTH AFRICA Offered every other year, the South Africa International Immersion allows the students to experience corporate and cultural interactions that will change their perspectives on how business is done internationally and allow them to learn how business is done in South Africa. Through a combination of lectures, a real-life business analysis of a community revitalization and company meetings, the students will grow their understanding and appreciation for the cultural and community effect on business in South Africa. Students will examine a revitalized community and compare and contrast this live case study with the Rochester revitalization, presenting their findings to City of Rochester officials. Students will also experience the contrast of a safari and being housed near a watering hole, with the corporate world of Cape Town. Students will travel to Johannesburg, George and Cape Town. In addition to the cultural aspects of the tour, company visits, industry tours and alumni meetings will allow students to apply their learning to engage better with doing business in South Africa.

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COURSE DESCRIPTIONS A course schedule showing offerings, course delves into issues of performance analyze financial information such as times, and instructors for each term is measurement, with special emphasis common-size and trend analysis, ratio available from the Simon Registrar’s on the C-suite and the role of corporate analysis, modeling the predictable cash Office prior to the start of each term. governance actors such as the board in flow effects of sales growth, models of STEM designated courses are indicated effectively monitoring CEO (and CFO) financial distress, forecasting techniques, with an asterisk (*). performance. valuation models, as well as the ability to select and apply the appropriate tech- ■ ACCOUNTING In addition to covering the basic concep- niques in a given economic setting. This tual principles underlying managerial course develops your ability to perform MASTERS LEVEL COURSES accounting, the course has a significant economic analysis in a wide variety of data analytics component with MS Excel real-world settings using a number of and Stata being the primary data analysis different applied financial analysis tech- ACC 401. CORPORATE FINANCIAL tools used (the course outline indicates niques. ACCOUNTING sessions where we will analyze data). Prerequisites: ACC401 and FIN402 Corporate financial accounting is con- Examples of data analytics exercises cerned with the form and content of the include – (i) using publicly available *ACC 417. AUDITING information firms disclose to external financial reporting data (under GAAP) parties (e.g., shareholders). In the United to analyze cost structures for specific Auditing principles and procedures States, financial reporting is based on industries, companies or macroeconomic are examined. This course includes an generally accepted accounting principles cycles, (ii) using publicly available CEO analysis of auditing and its relationship (GAAP) set by the Financial Accounting (and CFO) compensation data to analyze with financial reporting with emphasis Standards Board (FASB). GAAP define the mapping between pay and perfor- on the independent accountant’s attest the accounting methods and disclosure mance, (iii) studying the role of corpo- function as well as the consideration practices that firms select from when rate governance in mitigating “excess” of ethics, legal responsibility, security, providing financial statements to exter- compensation being paid to the CEO (or technology, and regulatory influences. nal parties. This course covers these CFO). In addition, big financial data and the principles and other important financial SEC’s Idea system will be reviewed. Also, reporting practices. The primary focus Prerequisites: ACC401 and STR401; statistical sampling and the role of the of the course is developing the skills STR403 (may be taken concurrently) internal auditors as well as compilation required to interpret and analyze finan- and review reports are discussed. cial information, rather than the skills *ACC 411. FINANCIAL STATEMENT Prerequisite: ACC 401 required to prepare financial statements. ANALYSIS Upon completion of the course, students The objective of this course is to devel- will appreciate how financial accounting op and sharpen your analytical ability *ACC 418. TAXES AND BUSINESS information is used in contracts between to use financial information to perform STRATEGY parties (e.g., lenders and the firm) and to various types of applied economic and The goal of this course is to help students evaluate a firm’s past performance and financial analysis. Managers formulate a develop the tools required to identify, potential future performance. firm’s business strategy and make oper- understand and evaluate tax-planning ating, investing, and financing policy opportunities, develop a framework for decisions to implement that strategy. understanding how taxes affect prof- *ACC 410. MANAGERIAL ACCOUNT- The outcomes of those decisions are itability and cash flow implications of ING AND PERFORMANCE MEASURE- reflected in the firm’s financial state- business decisions, and develop the data MENT ments which, along with other financial gathering, mathematical and modeling In contrast to the external reporting information, are used by equity and debt skills needed to maximize the after-tax perspective of Corporate Financial analysts, investors, lenders, creditors, economic effects of those business deci- Accounting (ACC 401), Managerial bondholders, loan officers, debt-rating sions. Optimal strategic decision making Accounting and Performance agencies, and numerous other external requires that the often-significant tax Measurement (ACC 410) focuses on parties to evaluate the firm’s current consequences of strategic alternatives strategic decision making within the economic performance and to forecast are effectively and explicitly account- organization. The course is oriented its future economic performance. A key ed for. Ignoring the tax consequences towards training business professionals aspect of the course is the link between of decisions will lead to suboptimal to comprehend and utilize their organi- managers’ strategic decisions and the outcomes for the firm’s stakeholders. zation’s internal accounting system to resulting performance that gets reflected Effective tax planning (e.g., the integra- assist them in strategic decision making. in the firm’s financial statements. This tion of taxation impacts on strategic The course provides students with a course develops the analytical and tech- decisions) requires the planner to: framework to understand accounting nical skills and related applied analysis • Be able to identify and gather the systems, and demonstrates how such techniques required to perform a wide relevant data to appropriately ana- an understanding of the underlying variety of economic analyses using finan- lyze and evaluate the tax implica- cost structures facilitates managers in cial information. Among other things, tions of a proposed transaction for evaluating profitability of individual applied financial analysis requires knowl- all parties to the transaction products and customers. In addition, the edge of the various techniques used to

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• Consider not only explicit taxes by surveying select areas of accounting be included. The course concludes with (tax dollars paid directly to taxing research, introducing research design a review of the impact of governmental authorities), but also implicit taxes concepts, and by using statistical data- and not-for-profit accounting standards (taxes paid indirectly in the form of base tools to replicate key accounting on financial reporting. lower before-tax rates of return on research findings using actual financial Prerequisites: ACC 401 and ACC 423 tax-favored investments) accounting data. • Recognize that taxes represent only Prerequisite: ACC401 ACC 437. BASIC FEDERAL INCOME one among many business costs: in the TAX ACCOUNTING - INDIVIDUAL planning process, all costs must be considered, including the costly restructuring ACC 423. FINANCIAL REPORTING I This course will introduce the federal of the business necessary to implement This course acquaints students with tax system in the United States and will some tax plans the conceptual and practical problems focus on specifics of federal tax code. in measuring revenues and expens- It will provide an overview of individ- While the course will introduce key tax ual income taxes. Detailed topics will rules and laws in areas where taxes typi- es, assets and liabilities. The principal objective is to make students proficient include, but are not limited to, gross cally play a large role in strategic alterna- income, deductions for adjusted gross tives, memorizing detailed tax laws and in assessing the financial position of a company, its cash flow, liquidity, capital income, deductions from adjusted gross becoming a tax specialist is not a goal income, taxable income, certain tax cred- of the course. Tax rules and laws change structure, hidden liabilities, and reserves through an understanding of generally its, recognition of gains and losses. Skills over time and from jurisdiction to juris- will be developed to research the tax diction. Rather, it is a goal of this course accepted accounting principles (GAAP). The course provides a practical overview issues and determine the proper report- to provide future managers with an ing. analytical, mathematical, modeling and of the structure of accounting and its conceptual framework to incorporate tax relation to finance and economics that Prerequisite: ACC401 or equivalent rules into the strategic decision making should continue to be valuable as the accounting environment changes. process, regardless of the particular tax *ACC 438. AUDITING II—AUDITING laws in effect at any given point in time Prerequisites: ACC 401 and FIN 402 AND INFORMATION SYSTEMS or in any particular taxing jurisdiction. This course will focus largely on ACC 424. FINANCIAL REPORTING II Sarbanes-Oxley compliance and inter- After establishing a fundamental tax This course addresses the accounting nal control systems. Internal control planning framework using the themes for mergers and acquisitions, foreign systems will be covered in depth, with referenced above, the learning objec- operations, and derivative financial focus on internal controls in an informa- tives of this course are, using differential instruments. Emphasis is placed on tion technology (IT) environment. The equations, present value concepts and developing an appreciation of the forces IT environment will be discussed from modeling software, to operationalize the shaping accounting, including the effects the perspectives of designing effective established conceptual framework to of organizational arrangements, informa- internal controls and auditing in an IT real-life business decisions such as: tion and taxes. The interdependency of environment. The function of the internal • Alternative investment opportunities the accounting methods, organizational audit department will be covered, as well as how external auditors can work with • Capital structure structure, and tax decisions are investi- gated. internal auditors. • Compensation planning Prerequisites: ACC 401 and FIN 402 Prerequisites: ACC 401 • Organizational form • Asset pricing ACC 436. RESEARCH INTO *ACC 439. ACCOUNTING ANALYTICS • Tax arbitrage PROFESSIONAL ACCOUNTING FOR FORENSICS According to the Kroll Global Fraud • Mergers and acquisitions STANDARDS This course will cover the conceptual Report, 69% of business surveyed report • Maximizing value of tax attributes framework for standard-setting estab- suffering a financial loss as a result of • Internationaltax planning for multination - lished by the Financial Accounting fraud. This course is designed to give al ventures Standards Board (FASB). It will also students skills in the area of fraud investigations. This course will delve into the Prerequisites: ACC 401 and FIN 402 review how to research financial accounting and reporting issues analytical methodologies used during using the FASB Accounting Standards forensic accounting investigations and *ACC 419. POSITIVE ACCOUNTING Codification. The research of financial expose the student to how access and RESEARCH CONCEPTS AND EMPIRI- accounting and reporting issues will excel can be used in conjunction with CAL ANALYSIS TOOLS be applied to professional accounting analytics to provide evidence required in forensic accounting investigations. This course is designed to expose stu- decisions in financial reporting, dis- Throughout the different analytical top- dents to the conceptual role of financial closure and other accounting decision ics, access and excel will be used. accounting information in capital mar- making. In addition, a comparison of kets and to the analysis techniques used US Generally Accepted Accounting to document key empirical evidence in Principles (US GAAP) and International this research area. This is accomplished Financial Reporting Standards (IFRS) will

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Since such meetings are designed to debt and equity markets; voluntary dis- ACC 440. BASIC INCOME TAX – facilitate students’ active participation closure strategies; the role of information BUSINESS ENTITIES AND GIFT/ in the seminars, students are required to intermediaries, such as the media, in the ESTATE TAXES circulate a brief set of comments to the production of accounting information; This course will introduce the federal other class participants in advance of the and the role of economic uncertainty in tax system in the United States and will meeting. Grading will be based on the the production and pricing of accounting focus on specifics of federal tax code. It quality of students’ contributions to the information (among others). Given the will provide an overview of tax partner- pre-seminar meetings as well as their turnover of course topics from year-to- ship, corporate, gift and estate taxes. contributions and participation in the year, students are required to enroll in Detailed topics will include, but are not actual workshops. ACC 511 each year they are in residence. limited to, gross income, taxable income, Prerequisite: ACC 510 recognition of gains and losses, trans- ACC 510. ACCOUNTING RESEARCH I actions between partners, Subchapter The natural starting point for the study ACC 512. ADVANCED TOPICS IN S Corporations, gift tax and estate tax. of capital markets research in accounting ACCOUNTING RESEARCH Skills will be developed to research the begins with the relationship between This course (along with ACC 513) is the tax issues and determine the proper accounting earnings and security next step in the sequence of accounting reporting. returns. This course covers the evolu- seminars taken by the Ph.D. students. tion of research on the earnings-return Prerequisite: ACC401 or equivalent ACC 512 builds on the “classics” cov- relation from the seminal papers up ered in prior seminars by applying the through current research. Topics covered insights to topical areas of research ACC 445. MANAGERIAL include the fundamental features of the interest. It focuses on international ACCOUNTING FOR HEALTH CARE contemporaneous earnings-return rela- aspects of accounting research, such as ORGANIZATIONS tion, the nature of association-type and the interaction between country-lev- event study-type investigations of the (Same as HSM 425) el institutional features and financial contemporaneous earnings-return rela- Costs for health services continue to rise reporting outcomes, cross-border infor- tion, evidence on the lead-lag relation faster than overall economic growth mation flows, harmonization of financial between security returns and accounting drawing ever-greater attention from reporting standards and its implications earnings, the asymmetric timeliness of employers, governments, and consum- for actual outcomes (both reporting and accounting earnings, theoretical and ers. The front line of the cost battle is economic). Given the turnover of course empirical research on the role of con- within the health services entities where topics over time, students are required to servatism in accounting earnings, inter- decision making depends on accurate enroll in ACC 512 each time the course is national research on the characteristics reporting of internal costs. This course offered. This course alternates with ACC and properties of the earnings-return focuses on how costs are reported and 513. relation, and capital market research on how to use this information to make financial analysts’ earnings forecasts and Prerequisites: ACC 510 and ACC 511 decisions within the health services enti- stock recommendations. The course also ty. The following topics will be examined covers the role of accounting informa- within a health services setting: cost ACC 513: CONTEMPORARY TOPICS tion in corporate governance as well as allocation, cost-volume-profit analysis, IN ACCOUNTING RESEARCH how accounting interacts with the politi- budgeting and variance analysis, and cal process. Given the turnover of course In contrast to the international focus of transfer pricing. materials from year-to-year, students are ACC 512, ACC 513 focuses on the U.S. required to enroll in ACC 510 each year setting and in particular on new/emerg- they are in residence. ing theories in financial economics. The PHD COURSES course seeks to stimulate discussions on the implication of these theories for ACC 501. SEMINAR IN ACCOUNTING ACC 511. ACCOUNTING RESEARCH II accounting research. Recent versions of (First-year PhD students are graded on a This course covers a broad array the course focused on the feedback-ef- P/F basis. Second-year and later students of research topics currently being fect of stock prices, where managers not receive a letter grade.) addressed at the interface between only impound information into the stock empirical research in accounting and price but also learn new information A forum for the presentation, discus- finance. To reflect such research, the from their firms’ stock prices; and on sion, and critique of current accounting topics covered in the course change con- asset-pricing anomalies and the role of research papers where accounting fac- siderably from year-to-year. The course’s financial accounting information in mit- ulty, PhD students, and outside speak- objectives and strategy consist not igating or exacerbating the prevalence ers present working papers on current only of framing the state of the current of these market-pricing “irregularities”. research topics. Students are expected debate in various areas of the literature, Given the turnover of course topics over to actively participate in the discussion but also of identifying unaddressed and/ time, students are required to enroll in and critique of the papers presented. or under-researched topics and issues. ACC 513 each time the course is offered. In weeks when accounting workshops/ Topics covered recently by the course This course alternates with ACC 512. seminars are scheduled, accounting include the aggregate earnings-returns PhD students will meet as a group with Prerequisites: ACC 510 and ACC 511 relation; cross-firm information transfers; a member of the accounting faculty the role of accounting information in before the seminar to discuss the paper.

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■ APPLIED ECONOMICS horizons. Concepts from game theory so that focus is on causal inference and such as Nash equilibria, subgame perfect its limitations in these methodologies. PHD COURSES equilibria, and perfect Bayesian equi- AEC 523. MICRO-ECONOMETRIC libria will be used as needed. Special MODELING: STATIC APPROACHES topics may include: contracts, patents, AEC 505. REAL ANALYSIS licensing, bundling, tying, buyer-seller This course introduces students to The course introduces mathematical networks, switching costs, price discrimi- canonical modeling approaches for tools especially useful in economics, nation, mergers and entry barriers. analyzing decision making by both firms econometrics, and finance. Topics and consumers, focusing on static envi- include a basic topology of the real line, ronments. Central topics include demand sequences and series, limits, continuity, AEC 514. GAME THEORY estimation, models of strategic interac- differential and integral calculus. Offered This course teaches the tools of game tion, networks and platforms and auc- in the summer, primarily for entering theory and contract theory, and applies tions. Applications include firm pricing doctoral students. them to topics in industrial organiza- decisions, new product introductions, tion, organizational economics and strategic entry and vertical relationships. other areas. Game theory is the study The course generally includes coding AEC 506. PROBABILITY THEORY of strategic interaction among a small assignments and student presentations, This course teaches Random number of decision-makers. Nowadays, in addition to the weekly lectures on Variable, Distribution, Independence; it is applied in almost any area of eco- methods and applications. Transformations and Expectations; nomics, as well as in related disciplines Common Families of Distributions; such as finance, accounting, marketing, AEC 524. MICRO-ECONOMETRIC Multiple Random Variables, and Markov and operations research. Contract theory MODELING: DYNAMIC APPROACHES Chains. Offered in the summer, primarily is concerned with the optimal design of for entering doctoral students. contracts (and at a larger scale, organiza- This course examines consumer and tions) that define the “rules of the game” firm behaviors that involve inter-tem- under which agents (such as a firm’s poral trade-offs and as a result involve AEC 510. PHD WORKSHOP IN dynamic optimization on the part of APPLIED ECONOMICS employees) interact. In this sense, it can be thought of as an extension of game both consumers and firms. It begins with The workshop provides a forum for the theory. Contract theory is the method- an overview of dynamic programming presentation of ongoing and completed ological basis of much of modern orga- methods, in both single and multi-agent research projects by PhD students in the nizational economics, but its methods settings, emphasizing methods that link economics core. Third- and fourth-year are applied in many other contexts, too estimation with computation. Single PhD students are expected to participate notably, finance. The course is organized agent topics include models of capital actively. by concepts and methods, but most time replacement, dynamic demand, invento- Prerequisite: permission of the instructor will be spent on applying them to a large ry models and salesforce management. variety of topics. Multi-agent topics include strategic innovation, learning by doing, demand AEC 511. ADVANCED PRICE THEORY I smoothing, and product repositioning. This course is the first part of the Simon AEC 520. CAUSAL INFERENCE A strong emphasis is placed on recent School’s economics core sequence for The course will cover how to design methods and frontier topics. The course PhD students, and covers fundamentals compelling research, the focus of which generally includes coding assignments of microeconomic theory at a graduate is causal inference. The course covers and several student presentations, in level. It deals with modeling the econom- the design of true experiments and addition to weekly lectures. ic choices faced by consumers and firm concepts of validity (internal validity, managers in a market economy (with external validity, replicability). The competitive or monopolistic markets), approach should follow the Rubin poten- and studying how those choices, and the tial outcomes framework. The course resulting market outcomes, respond to then covers causal inference and related changes in the economic environment. econometric methods in observational The material is mathematical, and famil- studies for cross-sectional, panel data, iarity with the required math is assumed. and time-series, and non-linear models The course focuses on economic con- including OLS, instrumental variables, cepts, methods, intuition and applica- heckman selection models, regression tions. discontinuity designs, matched sample designs, granger causality, event stud- AEC 513. INDUSTRIAL ies, diff-in-diff, fixed effects, clustering ORGANIZATION THEORY standard errors, dynamic panel methods (e.g., Blundell and Bond 1998), and some This course provides an introduction issues in logit/probit/multinomial logit. to the theory and practice of industrial Although the course will discuss many organization. Broad areas of application econometric techniques, the exception include static oligopoly models, two- should be that students have already stage games and games with infinite learned the mechanics of these methods,

30 Simon Business School Course Catalog 2020 -2021 ■ MANAGEMENT formance based; all class sessions require ■ BUSINESS ENVIRONMENT COMMUNICATION students to speak and interact extensive- AND PUBLIC POLICY ly. Over two mini-semesters, students develop professional presentation skills MASTERS LEVEL COURSES MGC 401. PROFESSIONAL through four individual and two team- COMMUNICATION: KEYS TO based speaking assignments, for which *BPP 426. MACROECONOMICS PERSUASION IN BUSINESS they receive extensive, individualized Macroeconomics is the study of how RELATIONSHIPS feedback. They also learn a systematic economies grow and fluctuate over time, MGC 401 establishes the conceptual process for assessing their own commu- and how they interact with one anoth- foundation and skill building method for nication, and for giving feedback to other. In this course, we discuss economic the MGC sequence. It draws on classical ers. At the end of the course students will measurement, economic growth, and the principles of argument and persuasion have developed skills key to success in business cycle. We also discuss the impli- and on current communication research any field: the ability to adapt effectively cation of modern theories of growth and that illuminates the ways influence is to a given audience, and to express ideas fluctuation for the conduct of monetary accomplished in business today. These with an appropriate combination of logic policy and fiscal policy. There is a strong theories are applied through business and feeling. emphasis on the international linkage case analysis, self-assessment and experi- among economies and the implications ential learning. Students develop perfor- of macroeconomics for the business mance skills through successive rounds MGC 471. PERSUASIVE WRITING FOR environment. of professional presentations, receiving EXECUTIVE AUDIENCES individualized feedback on their work. MGC 471 builds skill in writing for BPP 432. BASIC BUSINESS LAW The course objective is development of demanding, time-pressured executive (Same as ENT 432) the communication skills key to success audiences. It draws on classical principles in any field, those required to adapt of persuasion and current communica- This course surveys the law of contracts, effectively to any given audience, and to tion research to help writers cogently agency, and business associations – with express ideas with a fitting blend of logic present their perspectives while setting the objective of developing familiarity and feeling. the stage for collaboration. Built around with selected laws, regulations, legal three Saturday morning workshops, the principles, and legal processes that gov- course examines tools for generating ern (a) efficient exchange, generally; and MGC 402. INTERPERSONAL PER- insights, organizing ideas into logical- (b) how and in what ways managers and SUASION: INFLUENCE IN DYNAMIC ly sound arguments, and powerfully entrepreneurs organize and interact to INTERACTION conveying ideas in words, numbers, facilitate exchange. Although emphasis MGC 402 applies the core concepts of and visuals. Students produce work in will be on United States law, there will persuasion to five professional environ- formats typically directed to executives, be selected reference throughout the ments where communication takes place such as emails, memos, and slide presen- course to issues related to international on teams and one-to-one: negotiations, tations. The course cultivates the editorial transactions and to pertinent differences change initiatives, conflict resolution, skills of managers and individual contrib- in legal systems of countries outside the cultural diversity, and leadership with utors alike as they seek to increase the United States. The course has a distinct direct reports. It focuses on the dynam- impact of work produced in writing. transactional focus, with heavy reliance ics between two or more people who upon contemporary cases, commercial are trying to influence one another, practices, and issues. Particular attention and teaches the communication skills MGC 472. PROFESSIONAL will be given to the impact of the legal required to succeed. The communica- PRESENTATIONS framework upon sound managerial deci- tion theories underlying the course are sion-making, business risk management, MGC 472 draws on classical principles applied through case analysis, self-as- commercial rights and responsibilities, of argument and persuasion, as well sessment, and business simulations that and ultimately business valuation. as current communication research, to enable students to practice their ability cultivate the communication skills key to to communicate persuasively in each of career success. Designed to contribute the five environments. The course cul- *BPP 442. INTERNATIONAL to your development as a business pro- minates with development planning for ECONOMICS AND FINANCE fessional, MGC 472 aims to improve your improving communication competency (Same as FIN 442) ability to work with and influence others as key to career success. and succeed in a variety of communica- Topics include: theories of international tion encounters throughout your busi- trade; exchange-rate regimes; the determination of exchange rates in a world of MGC 461. PROFESSIONAL ness career. Through interactive lectures, experiential lab activities, and extensive flexible exchange rates; the Euromarkets; COMMUNICATION individualized feedback, MGC 472 will the pricing of assets in open economies; MGC 461 is based on classical principles teach you to think about communication international financial management and of argument and persuasion and current strategically and to use a set of tools for the theory of multinational corporations; communication research that reveals creating and communicating persuasive foreign exchange exposure; analysis of the keys to having influence in a global messages in a variety of settings, from currency forward, future, option and business world. Its goal is to develop pro- formal presentations to professional net- swap contracts; capital budgeting for for- fessional-level presentation skills, indi- work building. eign projects; and financing international vidually and in teams. The course is per- trade.

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Prerequisite: FIN 402 ■ COMPETITIVE AND Recommended: FIN 411 ORGANIZATIONAL STRATEGY STR 421. COMPETITIVE STRATEGY Michael Raith, Area Coordinator Competitive strategy deals with the most significant decisions that companies BPP 442X. INTERNATIONAL MASTERS LEVEL COURSES make in the marketplace, including entry MACROECONOMICS & INDIA into a market, product positioning, pric- IMMERSION *STR 401. MANAGERIAL ECONOMICS ing, investments, technology choice and Offered every other year, this course is The primary objective of the course is acquisitions. This course provides tools designed to give students an immersive to train students to think in economic and concepts for analyzing these decisions experience into the culture in India, terms, to identify the relevant economic and for designing business strategies that business practices, traditions, and in-In- issue in a given situation, to separate help firms make above-normal profits dia coursework to support experiences. the relevant from the irrelevant, and to in the long run. Throughout the course, Class sessions held before departure will analyze the implications of alternative there is an emphasis on how firms interact lay the foundation for monetary and poli- actions. Another objective is to provide with existing or potential competitors and cy effects in India and worldwide, leading an increased understanding of markets. other parties in the market. The tools and to a richer experience when the students The course presents the basic analytical concepts used to understand this inter- are immersed in the culture through tools of microeconomics, particularly action are partly those of the traditional company visits, interactions with local as those skills are relevant to managers. field of Strategic Management, but more business owners and events including Important economic concepts used in importantly those of modern microeco- meals reflecting their culture. Students subsequent courses, such as opportunity nomics, especially the field of Industrial will attend classes in Delhi and Mumbai costs and a Nash Equilibrium, are cov- Organization. where local alumni and businesses will ered. Applications of marginal analysis The first half of the course looks at the “big be encouraged to join, further enriching are stressed. picture” and covers industry analysis, value the experiential learning. The immer- creation and competitive advantage, and sion will let the students experience the STR 403. ORGANIZATION AND integration and diversification decisions. different business climates in New Delhi, STRATEGY The second half of the course focuses on Jaipur and Mumbai, as well as cultural This course teaches how to approach strategic interaction among firms, and adventures in Delhi and Mumbai, the and solve a wide range of organizational covers specific topics such as the dynam- splendor of the Taj Mahal and the Palace design problems, whether as manager ics of price competition in oligopolies, and marketplace in Jaipur. at any level, entrepreneur, or consultant. commitment strategies of firms, entry and In a world in which most sources of exit, networks and standards, and techno- competitive advantage are fleeting, orga- logical competition. The course is largely nizational effectiveness has emerged case-based. About one third of all classes as a key source of long-run competitive are lectures; the other two thirds are case advantage. Conversely, many corporate discussions. failures can be traced to poor internal Prerequisite: STR 401 organization. Problems covered range from individual job design to the structure of entire organizations and the *STR 422. GAME THEORY FOR boundaries of the firm (e.g., M&A deci- MANAGERS sions or vertical integration). The course This course develops game-theoretic discusses in detail the assignment of tools that can be used to provide both decision rights (including centralization quantitative and qualitative prescrip- vs. decentralization of decisions), perfor- tions for profit-maximizing behavior in mance measurement, and incentives and a variety of strategic settings. The basic rewards. These are the three elements concepts are introduced through appli- of “organizational architecture,” a central cations to strategic settings that one framework of the course. Throughout, encounters in typical business situations. the course stresses the importance of fit However, the game-theoretic concepts between a firm’s internal organization themselves are quite general, as the goal and its strategy. The course adopts an of the course is provide students with analytical-economic perspective ground- both an understanding of these con- ed in agency theory, motivated by a cepts, and a tool kit with which to evalu- wealth of evidence that people respond ate a broad range of strategic problems. to incentives (very broadly defined) in The set of strategic problems specifically predictable ways. That said, it does not discussed includes the pricing of new reduce organizational problems to eco- and existing goods in the presence of nomics, but addresses their managerial substitutes and complements, determin- and behavioral dimensions too, drawing ing advertising and R&D expenditures, on insights from psychology and sociolo- analyzing market entry, exit, and entry gy as appropriate. deterrence opportunities, and evaluating Prerequisite: STR 401 or GBA 461 bargaining and auction environments.

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Extensive use is made of examples from STR 427. ORGANIZATIONAL effect of manufacturer’s advertising on both private- and public sector analyses BEHAVIOR the retailer and on the channel overall. of strategic interactions among firms. This course presents behavioral concepts This course is a natural continuation of Prerequisite: STR 401 that influence individual, group, and STR 423 Pricing Policies for those who organizational effectiveness. Particular are interested in working in an industry emphasis is given to motivation, culture, where a significant portion of sales is *STR 423. PRICING POLICIES globalization, leadership, group dynam- done through independently-owned (Same as MKT 414) ics, communication, organizational retailers, whether students are planning on working on the retailer side or on the This course prepares future managers structure and change. Students develop manufacturer side of this industry. to analyze the environment in which ways of thinking about organizational their firm operates in order to arrive at problems to increase individual and Prerequisite: STR 423 an appropriate pricing policy for their organizational effectiveness. Multiple products or services. Topics include (i) stakeholder perspectives and systemic relevant costs (i.e., which costs are rele- approach to organizational problems are *STR 439. ADVANCED PRICING vant for pricing decisions), (ii) elasticity emphasized. (Same as MKT 439) of demand, and (iii) market segmen- This course builds on MKT 414/STR 423 tation (e.g., through the offering of a STR 430. HEALTH SCIENCES to equip students with the skills to make product line, or by means of bundling, MANAGEMENT AND STRATEGY profitable pricing decisions in complex tying, menus of two-part tariffs, quantity (Same as HSM 430) business environments. Topics include: discounts, and other direct and indirect pricing with constrained supply and means of price discrimination). The This course applies the principles of organizational economics and strategy uncertain demand; markdown manage- course will also cover essential pricing ment; advance selling; pricing on the analytic tools such as break-even analysis to the institutional setting of health sciences. The course focuses on the internet; selling through auctions; pricing and economic value analysis, and it will in markets with (direct and indirect) net- provide a solid introduction into the pit- interdependence between the delivery, financing, and technology sectors of work effects; and psychological aspects falls of pricing in a competitive environ- of pricing. ment and how to anticipate competitor the health care marketplace. It discusses Prerequisite: MKT 414 or STR 423 responses. Lastly, the course will cover how management and strategy choices the legal aspects of pricing as appropri- within each sector are responses to the ate. unique institutional factors in the health STR 440. CORPORATE GOVERNANCE care marketplace and how the strategies Prerequisites: STR 401and MKT 402 of each sector affect the behavior of the A firm’s corporate governance is an others. Students will leave the course important determinant of its cost of STR 424. HUMAN RESOURCE with an ability to think productively raising funds in capital markets and firm STRATEGY about management and strategy chal- value. The course begins with an overview of corporate governance systems, This course analyzes human resource lenges within each of the three health science sectors. basic concepts, internal control pro- issues within the context of the firm’s cesses and the current regulatory envi- Prerequisite: STR 401 overall business strategy. The course is ronment. Subsequent discussions and designed for general managers and is Recommended: STR 403, STR 421 analyses focus on the decision authority not limited to HR specialists. It presents and incentives of the three major players an overview and analysis of the human in corporate governance: the board of resource function. It uses basic economic STR 438. B2B PRICING (Same as MKT 438) directors, shareholders, and top manage- principles and concepts to study tradi- ment. Other watchdogs, such as auditors, tional human resource topics including Students will learn the major differences stock analysts, bond-rating agencies, the hiring standards, employee selection, in pricing strategies between selling to SEC and attorneys are considered. While training and development, performance consumers (STR 423) and to other firms, the course focuses on large publicly trad- evaluation, compensation, unions, labor which then deal with consumers. The ed companies in the United States, it also and employment laws, teams, diversity course starts by analyzing the pricing provides an introduction to corporate and the role of HR in business strategy. problem of a manufacturer selling to a governance issues outside the United While these topics are standard, our retailer. We examine the issue of double States and in private startup companies treatment deviates from the distinctly marginalization, and learn how two-part and nonprofit organizations. The basic non-economic approach adopted in tariffs get us out of this problem. We also principles developed in the course are much of the research and teaching in examine different forms of contractual relevant to a wide range of organiza- human resource management. The relations—from vertical acquisitions tions. Students are exposed to various course, however, includes discussion of to regular short-term contracts—and case studies and contemporary examples the implications of research in behavioral potential issues with every form, touch- that highlight major issues in corporate economics and psychology, which focusing on transfer pricing and outsourcing. governance. es on notions of fairness, equity, morale, In the second part of the course, we Recommended: STR 403 and or FIN402 trust, employees’ needs, and corporate analyze a crucial concept of cost pass- culture. through (how much a retailer should Prerequisite: STR 401 decrease the retail price in response to a decrease in the wholesale price) and the Recommended: STR 403

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STR 442D. LEADING specifically for finance masters students, tants, and how these elements play ORGANIZATIONAL CHANGE introduces students to important con- into how firms evaluate candidates cepts and tools related to strategy, such for the typical post-MBA roles in the This course focuses on organizational as industry analysis, sources of compet- industry. culture change, personal branding, and itive advantage and business models. leadership development. Two distinct The course also introduces students to facets of organizational change are cov- economic concepts concerning internal ered: what leaders must do personally organizational policies (e.g., corporate to lead positive change and what orga- divisional structure, performance eval- nizations must do to sustain profitable uation and compensation). Finance change. Students will work in teams professionals must have knowledge of where they will conduct a consulting the concepts covered in this course for project with an organization of the properly valuing businesses and invest- team’s choice. In addition, students will ment opportunities and for engaging in be guided on a personal journey to cre- many other professional activities, such ate clarity on the core values that make as corporate restructurings and active up their personal brand of leadership. investing. This course is not suitable for Prerequisite: Permission of the instructor students who have taken STR421 and STR403 as it has significant overlap with both. STR 442E. STRATEGY BEYOND MAR- KETS Prerequisite: Permission of the instructor We repeatedly observe top executives caught off-guard when faced with STR 461. STRATEGY AND BUSINESS “nonmarket” threats such as proposed SYSTEMS CONSULTING PRACTICUM government regulations or activist pres- (Same as CIS 461 and OMG 461) sure. But the concept of strategy beyond markets extends further than reactively This course provides an introduction to responding to threats. Managers also strategy and business systems consult- have the opportunity to shape the ing. It is primarily aimed at those explor- nonmarket environment in ways that ing career opportunities in consulting advantage their firm. In this course, we but will also help students become will develop a framework for construct- savvy consumers of consulting services. ing nonmarket strategies and integrating It includes a live project helping a client them with market strategies. We will at a real organization answer an import- cover a broad range of topics, including ant question or achieve a significant the legislative process, regulation, activ- business objective. Student teams work ism, corporate social responsibility, and together to deliver a set of well‐reasoned crisis management. We will also study impactful recommendations based upon the special challenges facing global firms thoughtful analysis of the relevant facts. and innovative firms. Class sessions will In this way students consolidate their be highly interactive and will emphasize understanding of the problem solv- the real-world applicability of the frame- ing approaches introduced in GBA401 works and theories we discuss in class. through experiential learning. In addition, a mix of cases, readings, lec- STR 442F. STRATEGY, ORGANIZA- tures, class discussions, and guest speak- TION, AND FIRM VALUE ers are used to deepen students’ knowledge of consulting and to help them Finance professionals are playing enter the industry and hit the ground increasingly important roles in strategic running. Students who fully participate and business decision making, corporate in these activities will gain understand- restructurings, going private transac- ings of tions, active investing, venture capital financing, mergers and acquisitions, • The sectors in the consulting indus- business valuations and other activities try and the positioning of the major that require a basic understanding of consulting firms corporate strategy and organization. In • How consulting services are market- addition to having basic finance and ed and sold as well as how consult- modeling skills, today’s finance profes- ing firms are managed sionals must understand how firms cre- • The importance of relationship ate value and the circumstances under building, the role of professionalism, which they can earn superior economic the attributes of successful consul- returns. This course, which is designed

34 Simon Business School Course Catalog 2020 -2021

■ COMPUTERS AND Zume. The culmination of the course is are required to complete a group project a team project in which students exam- on the business implications of these INFORMATION SYSTEMS ine the digital strategy of a firm of their technologies. They have to look at these MASTERS LEVEL COURSES choosing. technologies from the perspective of a Note: students who have taken CIS 440 business consultant who needs to under- *CIS 401A/B. INFORMATION SYSTEMS are not allowed to take CIS 414. stand how to match the right technology with his or her customers’ business prob- FOR MANAGEMENT PART A & B Prerequisite: CIS 401 This course focuses on the theoretical lems. foundations underlying management Prerequisite: CIS 401 information systems and their vital role *CIS 415. BUSINESS PROCESS ANALYSIS AND DESIGN *CIS 417. INTRODUCTION TO in the modern business environment. BUSINESS ANALYTICS Topics include: information economics; This course studies the analysis, design, This course focuses on how analytics can innovative models of e-business and and automation of business processes. support/improve business operations. the impact of the Web on organizational The course teaches system-modeling It covers the fundamental principles transformation; the nature and operation tools appropriate for the analysis and and techniques of business analytics, in of large-scale-enterprise in-formation design of business processes and infor- particular supervised and unsupervised systems; database and knowledge man- mation systems. These tools are applied machine learning methods, and uses real agement systems; data communications; to electronic commerce ventures, the world examples and cases to illustrate electronic commerce; business process design of various service processes, logis- these. The objective is to train students re-engineering; and information-systems tics, and R&D activities. Key features of to approach business problems data-an- analysis, design and control. The strategic the course are: modern process analysis alytically—translate business problems and economic impacts of competitive techniques, the study of cutting edge into one or more related analytic prob- information systems are emphasized. research results on work organization lems; identify the appropriate techniques Assignments and cases introduce stu- and design, and an introduction to rapid to solve these problems; and critically dents to modern quantitative business prototyping of new information systems. evaluate the results and their impact on modeling concepts and analysis, and to The course includes a comprehensive business performance. The material will sophisticated business applications of team-based field project involving a real be presented in an intuitive manner, with the Web and databases. business process. This project requires the application of the concepts and tech- the goal of making students intelligent niques taught in the course. consumers of these widely applicable *CIS 413. MANAGING DIGITAL PROD- techniques. However, hands-on learning UCTS & PLATFORMS Prerequisite: CIS 401 using appropriate software is required to This course draws on a mix of concepts achieve sufficient mastery of the mate- from economics and technology to *CIS 416. ADVANCED INFORMATION rial. frame and understand issues relating to TECHNOLOGY Prerequisite: GBA 412 or GBA 462 the management of digital products, ser- Information has become increasingly vices, and platforms. It is targeted at stu- important to the modern corporation dents who wish to pursue product man- for conducting operations, improving *CIS 418. ADVANCED BUSINESS agement or similar roles in technology efficiency, and maintaining competi- MODELING AND ANALYSIS USING firms, or in firms that invest in technolo- tiveness in rapidly changing markets. SPREADSHEETS gy companies. The course focuses on the Effective use of information technology The course expands and develops stu- interconnections between technology, (IT) involves knowledge of the existing dents’ analytical tool kit through “hands business models, and user experience. capacities, awareness of how information on” training in the effective use of Topics covered include the economics technology is changing, and imaginative spreadsheet-based tools for advanced of digital products, innovation, platform use of the technology to enhance busi- managerial analysis. Students perform architecture, design, revenue models, ness performance. The course contains a quantitative analysis of advanced prob- and growth. broad coverage of trends in IT develop- lems in finance, marketing, and opera- ment (e.g., hardware, software, systems tions. The course enhances and reinforc- Prerequisite: CIS 401 architecture, networks, security, etc.), and es the analytical skills developed in ear- how these components can be used for lier MBA classes such as formulating and CIS 414. DIGITAL BUSINESS new business applications. The emphasis solving large-scale business problems STRATEGY is not on the technology, but rather on using quantitative models, risk simula- This course covers digital business strat- managerially evaluating its usefulness tion and sensitivity analysis. Spreadsheet egy for both online and traditional firms. for solving business problems. Topics to tools introduced in this class include Topics include retail business models, be covered include: client-server archi- Visual Basic for Applications (V.B.A.) and business model innovation, and AI. We tecture, data warehousing, data mining, stochastic optimization. Students who examine market entry, development, and decision support, enterprise resource successfully complete the course should monetization strategies for a number of planning, knowledge-based systems possess cutting-edge skills in spread- different firms. Recent firms have includ- / artificial intelligence, networks and sheet business modeling and analysis. ed: Autodesk, Best Buy, Dropbox, Haven, security, object-oriented and Web-based Prerequisite: GBA411 or equivalent IPSY, JoyRun, OpenTable, PayPal, Shoes of programming languages, and technol- Prey, SalesForce, Tiktok, Wealthfront, and ogy for project managers. All students

35 Simon Business School Course Catalog 2020-2021

*CIS 432 PREDICTIVE ANALYTICS as a two-way communication medium area of focus is “blockchain” technol- USING PYTHON with consumers; targeting individual ogy in financial transactions, markets, This course is geared towards training consumers; word-of-mouth among con- permanent historical records and cryp- informed practitioners of analytics sumers on the Internet; the Internet as tocurrencies. The other major area of methods that can construct, evaluate, a distribution channel; and marketing focus is innovations such as peer-to-peer and apply analytics models in variety of research on the Internet. transactions and the use of artificial intel- settings using modern tools. The course Prerequisite: MKT 402 ligence in evaluating and funding invest- covers programming tools for handling ments. Throughout we will consider the data (in Python), computational frame- prospects for the success of the new works (TensorFlow), cloud platforms CIS 440. DIGITAL BUSINESS STRATEGY technologies, asking questions such as: (Google Cloud Platform), and an array CIS 440 is now CIS 414. See the course How revolutionary are the various parts of advanced ML algorithms. The course description for CIS 414. of Fintech? What are the hidden pitfalls emphasizes hands-on work through class of the technology/business models to exercises, homework assignments and individuals, companies and/or society? projects. The course is self-contained but *CIS 442E. DATA MANAGEMENT How will major financial institutions and basic programming skills are required ANALYTICS governments react? What changes are (not necessarily in Python). This course is designed to provide stu- required in legal rules (including interna- dents with concepts and skills in man- tionally) to accommodate Fintech? The aging data using traditional and cloud course will require working with large *CIS 434. SOCIAL MEDIA AND TEXT data sets (the blockchain) and specific ANALYTICS based systems. The course covers theory of database systems, data manipula- cryptocurrency implementations. While The rise of social media has empowered tion techniques, data integration and computer programming skills are not customers in an unprecedented way. cleaning, and working with modern and required as a pre-requisite, success in the They are well connected with each other advanced data architectures. The class course will require that students learn through platforms like Facebook and covers both theory and hands on activi- the basics of the computer science con- Twitter, and they can easily express and ties using Microsoft Access, SQL, Tableau cepts of public-key cryptography, data distribute their comments, criticisms, or and R. Microsoft Access, SQL, Tableau and verification, and simple programming endorsements publicly to large audienc- R may be used extensively in class, for structures (loops, branching). es in real time. This fundamental media assignments and exams. revolution not only forces companies to actively manage their presence and CIS 461. STRATEGY AND BUSINESS engage with customers on social media *CIS 442F. BIG DATA SYSTEMS CONSULTING PRACTICUM platforms but also offers them a golden This class offers an introduction to big (Same as OMG 461 and STR 461) opportunity to extract intelligence from data concepts, environments, processes, This course provides an introduction to the vast amount of unstructured data. and tools from the perspective of data strategy and business systems consult- Technology and strategies are increas- analysts and data scientists. The course ing. It is primarily aimed at those explor- ingly intertwined in this new frontier of sets the scene for the emergence of big ing career opportunities in consulting innovation and competition. data as an important trend in the busi- but will also help students become This course draws on a unique blend of ness world and explain the technical savvy consumers of consulting services. social media strategies and the rapidly architectures that make analyzing data It includes a live project helping a client evolving information technologies sup- at scale possible. The hands-on portion at a real organization answer an import- porting these strategies. We will discuss of the class focuses on the major tools of ant question or achieve a significant issues related to the monitoring and ana- the Hadoop big data ecosystem such as business objective. Student teams work lyzing of social media for companies in HDFS, Hive, Zeppelin, Spark and Spark together to deliver a set of well‐reasoned different industries. The learning objec- MLlib. In addition, students gain a broad impactful recommendations based upon tives of this course include: (1) gaining understanding of the role of MapReduce, thoughtful analysis of the relevant facts. a deeper understanding of social media Tez, Impala, YARN, and other big data In this way students consolidate their and its implications in the business technologies. Students use a live Hadoop understanding of the problem solv- world; (2) becoming comfortable with cluster hosted on Amazon Web Services ing approaches introduced in GBA401 text data; and (3) being able to under- (AWS) and thus also have an opportuni- through experiential learning. stand and apply several commonly used ty to understand the characteristics of methods to analyze text data. cloud computing and storage solutions and their growing role in big data ana- *CIS 465. BUSINESS ANALYTICS lytics. PROJECT *CIS 437. DIGITAL MARKETING Prerequisite: CIS 432 This course provides MS and MBA stu- STRATEGY dents with the opportunity to use the (Same as MKT 437) skills they have developed through other This course examines the major issues CIS 446. FINANCIAL TECHNOLOGY coursework in statistics and analytics to involved in marketing on the Internet. (Same as FIN 446) the development and execution of a cap- Among the topics studied are: new prod- This course provides an introduction stone project. The projects, using real- uct opportunities on the Internet; the to the evolving use of technology in world situations and data, will serve as changed role of advertising; the Internet financial markets and applications. One preparation for careers in industries such

36 Simon Business School Course Catalog 2020 -2021 as marketing, consulting, and finance PHD COURSES ■ ENTREPRENEURSHIP that require extensive knowledge and Duncan T. Moore, Area Coordinator application of data science. CIS 511. RESEARCH TOPICS AND METHODS IN INFORMATION SYSTEMS MASTERS LEVEL COURSES There are three objectives of this course. CIS 467 DATA MANAGEMENT, WARE- The first objective is to review several *ENT 422. GENERATING AND HOUSING, AND VISUALIZATION important research streams that received SCREENING ENTREPRENEURIAL Companies and organizations in every extensive attentions in the IS community IDEAS industry rely heavily on their data, not over the past few years, and also explore As the foundation course in only for the day to day tactical needs of potential topics that may emerge as running the business but also to gener- Entrepreneurship, this course covers: important ones in the near future. The idea generation, opportunities screen- ate information and analysis to support second objective is to review important problem-solving and decision-making in ing, entrepreneurial characteristics. This methodology issues that IS researchers course outlines a critical evaluation pro- a wide variety of applications. Database routinely take care of, and also introduce design and management along with sys- cess used by successful entrepreneurs to some less commonly used but promi- prioritize new venture ideas. The focus tems/techniques for data retrieval, trans- nent methods that may be valuable in formation and analysis have the potential of this course is on the technical and future IS research. The third objective is market evaluation of very early-stage to play a key role in business strategy and to train PhD students to think critically to create business value and competitive ideas when information is greatly lack- and rigorously, and to gradually devel- ing, and the time and money to research advantage. op a good sense of how significant and such answers is also limited. Students, in interesting a given research project is group format, generate and filter their CIS 467 builds an understanding of and reviewers might react to it. system data design to enable analytics own ideas and evaluate them based as well as the concepts and tools nec- upon technical merit, business challeng- essary to leverage system data to meet es, and early market indicators. Teams an organization’s analytics needs. The present their idea-filtering rationale to a course covers MySQL programming skills panel for review and feedback. for data retrieval, including writing and Behind this evaluation process, the class executing queries; updating, inserting review reference material on the subject and deleting database records; creating and several accomplished entrepreneurs views; and writing user-defined func- will share their personal experiences. tions and stored procedures. CIS 467 While the nomenclature align most also introduces a conceptual framework directly to high-technology for-profit for analytics activities surrounding data start-up companies, parallels to low-tech- warehousing, including creating ETL no-tech, intra-preneurship, non-profits, code to transform and transport data and social entrepreneurship will be dis- from a transitional database into a data cussed. warehouse for further analysis. Finally, students will use Tableau to design and ENT 423. NEW VENTURE create data visualizations and dash- DEVELOPMENT boards, both for exploratory data analysis The focus of ENT 423 is learning how to and effective communication. prepare an effective business plan that will communicate the inherent value of CIS 468 BUSINESS MODELING AND the concept. Among the critical issues ANALYSIS USING SPREADSHEETS that will be addressed are: competitive This course expands and develops conditions and industry trends, sustain- students’ analytical tool kit through able competitive advantages, manage- “hands on” training in the effective use ment team, marketing plan, financial of spreadsheet-based tools for advanced plan, exit possibilities, franchising, legal managerial analysis. Students perform entities. The approach used is appropri- quantitative analysis of advanced prob- ate for start-ups and for corporate ven- lems. The course enhances and reinforces turing. It is also suitable for both profit the analytical skills taught in previous and for not-for-profit organizations. Also modeling coursework such as formu- included is a social entrepreneurship lating and solving large-scale business module. At the same time plans are problems using quantitative models, prepared, other entrepreneurial issues risk simulation and sensitivity analysis. are studied, such as assembly resources, Spreadsheet tools introduced in this class launching and building new ventures include optimization and simulation. and harvesting results. Lectures, cases Students who successfully complete the and guest speakers are utilized. The course should possess cutting-edge skills speakers will address a range of new ven- in spreadsheet business modeling and ture topics from the development of analysis.

37 Simon Business School Course Catalog 2020-2021 management teams, marketing, finance, (b) how and in what ways managers and overview, evolution, challenges, struc- venture capitalists and legal issues. The entrepreneurs organize and interact to tures, and potentials of applying social completion of a business plan for a pro- facilitate exchange. Although emphasis entrepreneurial tools and attitudes to posed new venture is required. will be on United States law, there will address critical societal issues, such be selected reference throughout the poverty, education, public health, and course to issues related to international environmental threats. The role of both *ENT 425. TECHNICAL transactions and to pertinent differences for-profit and not-for-profit entities ENTREPRENEURSHIP in legal systems of countries outside the will be examined. Clinical projects will Credit—four hours United States. The course has a distinct address business strategies, financing, This course provides an opportunity transactional focus, with heavy reliance and that have clearly defined, imple- to examine the management practices upon contemporary cases, commercial mentable solutions for real-world prob- associated with technical innovation practices, and issues. Particular attention lems. and new business development. The will be given to the impact of the legal analysis of entrepreneurship is evaluated framework upon sound managerial deci- primarily from the perspective of a start- sion-making, business risk management, ENT 442C. SPECIAL TOPICS IN up venture that requires equity capital commercial rights and responsibilities, ENTREPRENEURSHIP: PRACTICUM IN investment. Management issues dis- and ultimately business valuation. URBAN ENTREPRENEURSHIP cussed include organizational develop- With the loss of vital economic drivers, ment, analysis of market opportunities, ENT 435. NEGOTIATION THEORY AND Rochester is a prime example of an urban market engagement, financial planning PRACTICE: BARGAINING FOR VALUE environment experiencing infrastructure distress and stagnation with a marked and control, capitalization, sources of (Same as GBA435) funds, the due-diligence process, and decrease of quality of life for its inhab- valuing the venture. An important rea- This course surveys the theoretical and itants. Like any urban environment, son for taking this course is to learn how behavioral underpinnings of negotia- promoting a virtuous cycle of econom- to develop a business plan. Therefore, tion practices and develops skills that ic growth is vital for the recovery of a significant component of a student’s enhance the ability to capture value in Rochester. Social entrepreneurs play a final grade will be based on this. In too cooperative and competitive bargaining critical role by engaging business tactics many instances, a new venture does not scenarios. Students participate in and and an understanding of market-efficient become a viable entity because either evaluate several cooperative and com- forces that deliver savvy and creative there is no plan, or if there is, it is poorly petitive negotiation simulations. Grades solutions to address core urban issues, conceived. Furthermore, a good plan is depend, in large part, on performance in such as reducing poverty (through job an effective communications tool for the these exercises. creation and other means), increasing investment community. An additional access to capital (community banking and microfinance), promoting business benefit is learning to work in multidisci- ENT 441. MEDICAL plinary teams. growth (incubators, accelerators and the ENTREPRENEURSHIP role of the university), residential and Teams of three to four students collabo- This course aims at educating medical retail development, effectively delivering rate in the preparation of a business plan. technology innovators how to increase public health services, education for its The course includes time for students to their likelihood of success in identifying populace and future work force (i.e. Khan share business ideas and identify possi- important clinical needs; inventing new Academy and charter schools) and ensur- ble team members. In general, each team medical practices, devices, and instru- ing a safe and healthy environment. By includes two students and two science/ ments; and transforming these advances encouraging new entity formation and technology graduate students. Other into businesses that improve health. It reengineering existing organizations, team configurations are possible with covers several topics, including clinical these challenges create opportunities for instructor approval. Each team’s busi- cost effectiveness methodologies, needs the social entrepreneur. Understanding ness plan will receive a grade and that finding and formulation, market analysis the fundamental pieces of the urban grade will apply to each individual on the for biotech, patient searching strategies, puzzle is essential for an urban social team. Each team has a coach who is an and models of disease state and existing entrepreneur to come up with effective experienced business person. The coach technologies. The course is unique in and relevant solutions. is available to provide feedback to the that it attracts both medical students and team. This course is cross listed as OPT business students who are working on 481 and is taught by a faculty member at supervised projects together. ENT 442X. INTERNATIONAL BUSINESS Simon and who is from Engineering. PRACTICUM & ISRAEL IMMERSION ENT 442A. SPECIAL TOPICS IN This course is designed to provide ENT 432. BASIC BUSINESS LAW students with a hands-on experiential (Same as BPP 432) ENTREPRENEURSHIP: FUNDAMENTALS OF SOCIAL ENTREPRENEURSHIP learning opportunity for global entrepreneurship through a combination of This course surveys the law of contracts, This course provides both an academic agency, and business associations – with lectures, a real-life business development exploration of social impact and entre- project and learning about the Israeli the objective of developing familiarity preneurship, as well as real-world clinical with selected laws, regulations, legal entrepreneurial ecosystem. Students projects with clients and deliverables. will be partnered with an Israeli startup principles, and legal processes that gov- Readings will explore the background, ern (a) efficient exchange, generally; and that is looking to expand their markets

38 Simon Business School Course Catalog 2020 -2021 served by penetrating the US market. ■ FINANCE The project will include following a con- Jerold B. Warner, Area Coordinator *FIN 418. QUANTITATIVE FINANCE sultative model, analyzing the markets WITH PYTHON and opportunities and presenting their MASTERS LEVEL COURSES recommendations to the client. Israel The objective of this course is to equip has built a stellar reputation for being you with the frameworks, tools, and *FIN 402. CAPITAL BUDGETING AND methodologies necessary to build and/ one of the most innovative countries in CORPORATE OBJECTIVES the world and has the highest per cap- or be an educated user of quantitative ita number of startup companies in the This course provides an introduction to models for financial decision making. The world. Their citizens have a perseverant, financial analysis and capital budgeting course is suitable for students seeking a take-charge approach to business, which with an emphasis on the valuation of real career in finance, but also for students has led a vast number of international investment projects. Topics discussed with broader interests who wish to conglomerates to base their R&D and include: analysis of the firm’s choice strengthen their general modeling skills, New Product Development Centers in among alternative investment projects, and it does not require any quantitative Israel. This class will introduce students the term structure of interest rates, mod- background other than what is covered to the Israeli culture and business climate ern portfolio theory and the valuation of in the MBA core courses. Master mod- along with multi-national corporations risky assets, the estimation of free cash eling frameworks such as regression that have moved mission-critical centers flows, capital structure choices, and the analysis, Monte-Carlo simulation, opti- and startup venture activities to Israel. cost of capital. mization, and binomial trees. Learn how The International Business Practicum to apply these frameworks in financial will introduce students to Israel’s history, *FIN 411. INVESTMENTS contexts such as portfolio management, which will help them understand how term-structure estimation, capital bud- Israel came to be what it is today. Investments includes discussion of the geting, risk measurement, risk analysis in efficient-markets theory of the dynamic discounted cash flow models, and pric- behavior of prices in speculative mar- ing of European, American, exotic, and ENT 444. ENTREPRENEURIAL kets, along with empirical evidence for real options. The modeling tools will be FINANCE the validity of the theory; evaluation of illustrated by applying them to a variety the implications of the efficient-markets (Same as FIN 444) of real-world cases. theory for the profitability of alternative This course provides an introduction to investment strategies; exploration of the financial theories and tools an entrepre- implications of portfolio theory for equi- *FIN 424. OPTIONS AND FUTURES neur needs to start, build, and harvest librium asset prices and the measure- WITH PYTHON a successful venture. Lectures and case ment of risk; emphasis on the empirical This course provides intensive study of studies cover financial planning, business evidence for various mean-variance and the fundamental ideas of option-pricing valuation (including the venture capital multifactor models of asset pricing and theory and their application to options, and the real option approach), financing, the use of these models for evaluating financial futures and other securities; venture capital funds, compensation portfolio performance; and introduction analysis of hedging with forward and structures, and exit strategies. to special topics in financial markets, futures contracts; development of the Prerequisites: FIN 402 such as arbitrage pricing theory, and Black-Scholes option-pricing formula, its options and futures contracts. uses and modifications, and generaliza- tions of the model; and discussion of the Prerequisites: GBA 412 or GBA 462 and structure and organization of options FIN 402 and futures markets, and the exploration of empirical evidence on the validity of *FIN 413. CORPORATE FINANCE option-pricing models. Analyses of the This course provides an intensive anal- pricing of options on futures, foreign cur- ysis of the effects of various corporate rency, portfolios and indexes, commod- financial policy decisions on the value ity prices, bond prices, and interest rates of the firm, including a discussion of the are included as time permits. effects of taxes, bankruptcy costs, agency Prerequisites: FIN 402 and FIN 411 costs and asymmetric information on these decisions. It then examines the *FIN 430. RISK MANAGEMENT interrelation of financing policy with This is a quantitative course in risk man- payout policies, trade credit, executive agement within banks. We will study the compensation, leasing, and hedging. The business model of banking: why banks course provides an understanding of the exist, how and why banks make money, theoretical issues involved in the choice and the risks that banks face when man- of these policies. aging their business. We will learn how Prerequisite: FIN 402 to estimate and then manage banks’ exposures to risks (esp. interest rate risk, market risk, credit risk, and liquidity risk).

39 Simon Business School Course Catalog 2020-2021

We will then analyze the collapse of the PE/VC drives major segments of national aspects of asset management to prepare banking system during the past financial economies more than ever before, and students for the actual demands of a crisis; we will study what went wrong and that it is essential that the industry is bet- job in the industry. The course will also how banks mismanaged risk. We will then ter understood and weighed more heavily describe the challenges in managing such discuss optimal regulatory intervention. in the thinking and plans of policy-mak- portfolios from the perspective of an insti- Prerequisites: FIN411 (mandatory), FIN424 ers in government and commerce. This tutional or individual investor and a fund (optional, desired but not required) course provides exposure to what PE/ manager (public equity, fixed income, VC is and how it works. We cover, among hedge, or liquid). other things; the make-up of funds, the Prerequisites: FIN 402 and FIN 411 *FIN 434. INVESTMENT composition and operation of PE/VC MANAGEMENT AND TRADING firms, dealing sourcing, due diligence STRATEGIES and investment process, and the roles *FIN 442. INTERNATIONAL This course explores selected topics in the of partnerships, GPs, LPs, ‘activists’ and ECONOMICS AND FINANCE management of equity portfolios. Course Boards. At a higher level, we cover indus- (Same as BPP 442) try performance and competition, fund content may vary from year to year. Top Topics include: exchange-rate regimes; ics include: active portfolio management creation, some international aspects of the business, and differing approaches the determination of exchange rates in with particular emphasis on risk analysis, a world of flexible exchange rates; spec- multifactor risk / return models and per- to financing in different alternative asset categories. ulation in foreign exchange markets; formance evaluation and style analysis. the Eurocurrency and measurement of The course also considers issues and evi- foreign exchange exposure; analysis of dence on different forms of market struc- FIN 441F. SPECIAL TOPICS currency forward, future, option, bond, ture and trading systems, including the IN FINANCE: CORPORATE and swap contracts; hedging of foreign role of specialists/dealers, optimal trading RESTRUCTURING exchange exposure. behavior for institutions, price impact of trades, and related information technol- This course will enable the students to Prerequisite: FIN 402 ogy. Extensive use is made of investment acquire a good understanding of the fun- Recommended: FIN 411 software. damental causes of restructuring events; the legal framework in which restruc- Prerequisite: FIN 411 turing occurs; the likely consequences *FIN 442X. INTERNATIONAL FINANCE and risks involved in pursuing various & SWITZERLAND IMMERSION *FIN 441A. SPECIAL TOPICS IN restructuring strategies. After taking the This course is designed to give students FINANCE: REAL ESTATE course, students will be capable of deriv- an immersive experience into Swiss cul- ing the value of securities issued by firms ture, business and international finance. This course provides an introduction to, undergoing a restructuring events (with The three elements of this experience are and an overview of, real estate as a capital a particular focus on distressesd firms. classwork, cultural experiences and com- asset and as a major component of our They will learn about famous restructur- pany visits. The classwork is taught both financial markets. The course will focus ing cases and controversies, and will be in the US and in Switzerland and focuses on the basic economics of real estate exposed to the views of guest speakers on elements of international finance markets, market analysis, and real estate who pursued a career in M&A and restruc- and the macro and micro-effects on the Swiss and other international econo- finance. Concepts used in the real estate turing. industry will be covered throughout the mies. Class sessions are held in Thun and business trips are scheduled to Swiss course. The course will specifically consid- FIN 441G. SPECIAL TOPICS IN companies in Bern and Zurich where er market analysis, valuation, capital struc- students hear directly from the company ture, and risk analyses for income-produc- FINANCE: ASSET MANAGEMENT about economic influences discussed in ing (commercial) properties. The securiti- The course will provide students with a class. Cultural experiences are designed zation of both commercial and residential fundamental understanding of the prin- to help understand how the public lives properties has been a critical factor in our ciples and analytics of asset management in Switzerland, including historic sites in current economy, and the structure of as applied to both institutional and pri- Lucerne and towns in the Swiss Alps. real estate securities and investment vehi- vate clients. It should be of great interest cles such as real estate investment trusts to anyone aspiring to a career in asset, *FIN 444. ENTREPRENEURIAL will be studied. The course also introduc- portfolio, private wealth, endowment, FINANCE es real estate development and current foundation, sovereign wealth, or pen- trends in the market. sion fund management. A fundamental (Same as ENT 444) understanding of the issues in asset This course provides an introduction to management, whether institutional or financial theories and tools an entrepre- FIN 441B. SPECIAL TOPICS IN private, will also be helpful in other areas neur needs to start, build and harvest a FINANCE: PRIVATE EQUITY of finance such as investment banking, successful venture. Cases and lectures will The Private Equity and Venture Capital insurance, accounting and personal cover business evaluation and valuation, [PE/VC] industry is more in the popular finance, as well as operations and mar- including the venture capital and the real press than ever before; funds are larger keting in these types of firms. In addition, option approach, financing, venture cap- and more diverse than in any past genera- students will learn how to better manage ital funds, compensation structures, and tion, deals are bigger, scope is worldwide, their future personal wealth. exit strategies. and wealth-generation seems to be at This class will focus on the more practical Prerequisites: FIN 402 levels heretofore unseen. Many argue that 40 Simon Business School Course Catalog 2020 -2021

*FIN 446. FINANCIAL TECHNOLOGY FIN 462. FOUNDATIONS IN PHD COURSES (Same as CIS 446) FINANCIAL ECONOMICS FIN 505. THEORY OF FINANCE This course provides an introduction to This course serves as an introduction the evolving use of technology in finan- to the theory and practice of corporate This course provides an introduction to cial markets and applications. One area of finance. It provides a market-oriented financial economics. Its main objective focus is “blockchain” technology in finan- framework for analyzing the investment is to rigorously develop the foundations cial transactions, markets, permanent his- and financing decisions made by corpora- of modern finance theory regarding torical records and cryptocurrencies. The tions. The two major questions, which this asset pricing and financial markets. The other major area of focus is innovations course aims to answer, are: 1) How do cor- topics include arbitrage asset pricing, such as peer-to-peer transactions and the porate managers decide which projects optimal consumption-portfolio choices, use of artificial intelligence in evaluating to undertake?; and 2) How do they decide static equilibrium models of asset pricing, and funding investments. Throughout we how to finance these projects? Topics asymmetric information, and dynamic will consider the prospects for the success discussed include valuation of financial modeling. The course prepares students of the new technologies, asking questions assets, capital budgeting techniques, for further study of asset pricing theories, such as: How revolutionary are the various theories of capital structure, and capital corporate finance and econometric work parts of Fintech? What are the hidden pit- market efficiency. in finance. The course is designed for first- falls of the technology/business models year PhD students in finance, and assumes to individuals, companies and/or society? familiarity with basic microeconomics and FIN 465 A/B. APPLIED FINANCE macroeconomics. How will major financial institutions and PROJECT I & II governments react? What changes are required in legal rules (including interna- The experience of working on actual FIN 511. CONTINUOUS TIME THEORY tionally) to accommodate Fintech? The projects provides the opportunity for the IN FINANCE student to incorporate subjects, skills and course will require working with large The course builds on the basic theory data sets (the blockchain) and specific tools, introduced through the classroom, into the problem identification, assess- presented in FIN 505 Theory of Finance. cryptocurrency implementations. While FIN 511 will emphasize some relatively computer programming skills are not ment, and solution process used with and for clients. The project work also pro- advanced mathematical methods that are required as a pre-requisite, success in the used in the research literature of financial course will require that students learn the vides visibility and use of measurement schemes, statistical analysis, and engages economics. The objective of the course basics of the computer science concepts is to provide the student with enough of public-key cryptography, data verifica- the student in activity that supports the development and use of business judg- knowledge of these methods that he or tion, and simple programming structures she can begin to use them in nontrivial (loops, branching). ment; skills and perspective driven by practice, with consequences associated ways in his or her research. Particular Pre-requisites: FIN402 or equivalent with results - as they hear frequently in emphasis is given to topics that are costly the courses they take. The projects offer or difficult to learn on an individual basis. *FIN 448. FIXED-INCOME SECURITIES visibility to varied management process- The methods surveyed in the course are es, internal and external political process- The objective of this course is to under- primarily techniques for constructing es, and continually provides emphasis on take a rigorous study of fixed-income and analyzing continuous-time models measurable results - not simply activity. securities and markets. A variety of of trading and of stochastic asset price This course integrates and expands class- fixed-income securities will be discussed behavior. Virtually all of the derivative room education with ‘real-world’ experi- including coupon bonds, callable and security pricing models and many of the ence - providing opportunities for, among putable bonds, sinking fund provisions, multifactor models of asset prices and the other things; project management; pro- and floating rate notes. Interest rate term structure of interest rates are of this cess management; task planning; testing derivatives such as forwards and futures type. and use of class concepts/tools in an on fixed-income securities, bond options, actual work environment; focus on results, options on bond futures, caps, floors, and not simply activity, business planning; FIN 512. EMPIRICAL ASSET PRICING collars will also be discussed. In addition, performance planning and management; This course covers classic contributions we will study some tools that are useful inter/intra group collaborative efforts and recent developments in capital mar- in bond portfolio management including on goal-oriented work activity; business kets research, both applied theoretical horizon analysis, duration, optimization assessment; development/practice/test- and empirical, in relation to corporate techniques for constructing bond portfo- ing of business judgment; organizational policies, business cycle and economic lios and modes for pricing fixed-income and functional assessments, management growth. Specific topics include time-series securities. While the perspective of this and personnel assessment; time manage- predictability of stock market returns, course is from the viewpoint of a bond ment; measurements of ‘value-added’ empirical methods and evidence on investor, a person in corporate finance and ‘effectiveness’ in consultative roles the cross-section of returns, evidence needs to understand similar material. in widely-varied organizations; goal, task, on mutual fund performance and the Evaluating an investment in a fixed-in- and process negotiations; expectation closed-end fund puzzle, event studies come security is the mirror image of the development and communication; feed- and the empirical relations between stock problem faced by a corporation in decid- back development; and planning and returns and corporate policies, consump- ing whether or not to issue a bond. coaching through change processes. tion-based asset pricing, applied equilib- Prerequisites: FIN 402 and FIN 411 rium modeling of asset pricing anomalies and behavioral finance.

41 Simon Business School Course Catalog 2020-2021

FIN 513. AGENCY THEORY dynamic lemons markets, dynamic con- ■ GENERAL BUSINESS The course studies game-theoretic tracts, and investment under constraints. ADMINISTRATION foundations of the theory of the firm. The course is research intensive, requir- The strong emphasis is placed on corpo- ing completion of several referee reports MASTERS LEVEL COURSES rate finance. The topics include capital and a term project. structure, asymmetric information and signaling, contract design, and optimal GBA 401. STRUCTURED PROBLEM FIN 524. FINANCIAL AND ECONOMIC SOLVING security design. We also look into infor- NETWORKS mation aggregation in financial markets, Credit—one hour bargaining with asymmetric information, Networks have experienced a tremen- Problem solving is one of the most and dynamic signaling – important and dous growth in the past years in many important competencies at all levels of fascinating topics in the broader area of areas of finance and economics. The management and an essential skill for information economics and their applica- course teaches tools and methodol- just about all post-MBA careers. This tions to finance. ogies needed for performing cutting edge empirical and theoretical research course introduces a high-level problem that relies on modeling and analyzing solving methodology used by top man- FIN 514. EMPIRICAL CORPORATE networks of economic agents (individ- agement consulting firms that can be This course covers cross-sectional and uals, banks, firms, countries). The topics adapted to a wide range of challenges panel data empirical methods used in include over-the-counter financial mar- encountered in business. The method- corporate finance research. The course kets, production networks, payment ology provides a thoughtful process will expose students to a variety of meth- networks and more. The applications for bringing structure to ambiguous ods commonly employed in empirical will cover all three areas of finance: asset situations as well as for bringing your research. While the course will cover the pricing, corporate finance and financial creativity and growing business knowl- efficiency and consistency of various intermediation. The course is research edge to bear on real world problems. The estimators, the primary focus will be on intensive, requiring completion of sever- key learning objectives are to develop how econometric tools can be used to al referee reports and a term project. your ability to (a) frame and scope a wide identify unbiased causal effects. Lectures range of business related problems, (b) and econometric readings will provide structure efficient data gathering and students with econometric intuition analysis, (c) ensure effective teamwork behind each method covered in the during the process, and (d) logically com- course. Course readings will expose stu- municate actionable recommendations. dents to examples of the methods being used in published and working papers. *GBA 411. BUSINESS MODELING Assignments will familiarize students This course has two major objectives: to with standard datasets used in corporate develop your ability to frame business finance and will enable students to apply decision problems in a way that makes the methods covered in the course and them amenable to quantitative analysis, to analyze and criticize other researchers’ and to train you in some fundamental use of common empirical methods. techniques useful for analyzing and solving these problems. The course draws on FIN 522. ADVANCED EMPIRICAL three toolkits: 1. Spreadsheets to model ASSET PRICING business problems. 2. Optimization This course covers the methods and techniques to solve complex decision facts of asset pricing. Although theories problems involving many variables and are covered when necessary, the course constraints. 3. Monte Carlo simulation for is meant to be empirical in nature. The understanding and analyzing uncertain- course starts with time-series and quick- ty. Examples from different functional ly moves to the cross-section. It will areas will demonstrate how the tech- start with consumption- and produc- niques taught can be applied in a practi- tion-based asset pricing. Then will move cal way to a variety of settings. to recent developments in intermediary Recommended: GBA 412 or GBA 462 and behavioral asset pricing. The course will also cover alternative asset classes *GBA 412. DATA ANALYTICS such as currency and commodity. The This course provides an introduction objective of the course is to get you to utilizing data and data analytics to up-to-date of the cutting edge empirical inform decision-mak¬ing. Extracting asset pricing research information from data has become an FIN 523. ADVANCED AGENCY THEORY integral part of modern business man- The course studies dynamic aspects agement, from sports teams, to Wall of the theory of the firm. The strong Street, to Silicon Valley. GBA 412 will emphasis is placed on the role of time de-mystify statis¬tics, enabling stu- and repeated decisions in firm manage- dents to thrive in a competitive market ment. The topics include real options, for data-based decision-making. After 42 Simon Business School Course Catalog 2020 -2021 introducing core concepts from prob- The course will introduce and apply and in the sharing economy; advertising ability and statistics, this course will frameworks related to answering these and sales tactics; ethics in pricing; brib- introduce you to differ¬ent types of data questions. The course will use a series of ery; executive pay; intellectual property and provide you with a set of analytical real-world cases and examples involving in the pharmaceutical industry; censor- methods that apply to each. We intro- managerial decisions to connect analyt- ship; health care resource allocation; and duce basic notions of probability and ics to real world problems. These cases environmental responsibilities. ran¬domness, transition to data visual- will take the students through an active ization tech¬niques, and then present learning process that builds on and the core frameworks for modern data extends the skills and knowledge gained GBA 442C. ELEMENTS OF LEADER- science: prediction and multiple regres¬- in previous courses. The course focuses SHIP sion. Cutting edge extensions to these heavily on “soft” skills related to structur- This course approaches leadership as a techniques (Lasso, Trees and Forests) ing complex problems, decision-making set of learned skills that are subject to per- are introduced from this perspective. with imperfect information, and design- sonal intention and choice. The focus is on Connections to other Simon classes ing analysis to address analytics research cultivating core leadership mindsets and will be emphasized, as will a hands-on questions. The course also reinforces and capacities: sense-making amid multiple per- approach to data analysis (laptop com- expands on “hard” skills related to data spectives, setting a vision, relating to others, puters are required for every class). wrangling, programming, descriptive, and inventing solutions. These capacities predictive, and causal analytics, as well as are especially useful in team-oriented work introducing some unsupervised learning settings and in situations where one must GBA 419A/B. LEADING TEAMS I & II methods. The course will leverage soft- influence without authority. The course ware tools such as sql, R, and Tableau. draws on contemporary theories of adult This sequence of courses spans fall and development and leadership, such as lead- winter terms and prepares Simon MBA er-member exchange and the philosophy Coaches and Workshop leaders to lead GBA 435. NEGOTIATION THEORY & of servant leadership. The intention is to 1st project teams and problem solving PRACTICE: BARGAINING FOR VALUE prepare Simon graduates for the challenges groups in areas of setting expectations; (Same as ENT435) they will face a few years out of school as establishing process; employing collabo- they transition to roles where leadership rative problem-solving frameworks; man- The course is subtitled “Bargaining for and greater complexity come to the fore. aging conflict; and giving and receiving Value” because the notion of “bargaining” Assignments will blend conceptual models performance feedback. The course rests implies interaction and communication and practice, leading to a personal philoso- on theoretical frameworks from the among self-interested players of diverse phy of leadership and an agenda for contin- fields of education, psychology, and backgrounds and styles. “Bargaining for ued development. communication; its focus is the practical value” implies that the quantum of value application of these concepts to facilitate extracted in a deal may vary within a the successful functioning of team-based range of potential values. “Negotiation” GBA 442X. DOING BUSINESS IN problem solving and project manage- is a commonly-accepted term that cap- SOUTH AFRICA ment groups. The course provides weekly tures the essence of these processes in a Offered every other year, the South Africa opportunity to review Workshop and competitive or cooperative environment. International Immersion allows the stu- Coach meeting related issues. Workshop This course surveys the theoretical and dents to experience corporate and cul- leaders increase their mastery of busi- behavioral underpinnings of negotia- tural interactions that will change their ness modeling and operations manage- tion practices and develops skills that perspectives on how business is done ment concepts, and coaches improve enhance the ability to capture value in internationally and allow them to learn their skills in developing presentations, cooperative and competitive bargaining how business is done in South Africa. managing projects and giving feedback scenarios. Through a combination of lectures, a for improved performance. real-life business analysis of a community Prerequisite: Permission of the Instructor GBA 441. BUSINESS ETHICS revitalization and company meetings, & CORPORATE SOCIAL the students will grow their understand- RESPONSIBILITY ing and appreciation for the cultural GBA 424. ANALYTICS DESIGN & and community effect on business in APPLICATIONS This course deals with business ethics South Africa. Students will examine a and the social responsibility of business The course centers around four key ques- revitalized community and compare organizations. Through class discussions tions that need to be answered to design and contrast this live case study with the and case studies, students explore the effective analytics that solve managerial Rochester revitalization, presenting their theory and practice of business ethics problems: findings to City of Rochester officials. and develop their ability to recognize Students will also experience the con- 1) What analysis can support or be and address ethical issues. The course trast of a safari and being housed near a used to make the managerial decision? equips students with analytical skills in watering hole, with the corporate world 2) What information do you need to ethical reasoning and provides them of Cape Town. Students will travel to conduct that analysis? with a substantive framework to deal Johannesburg, George and Cape Town. with ethical challenges they are likely to 3) How do you get that information? In addition to the cultural aspects of the encounter in their careers. Topics include tour, company visits, industry tours and 4) How do you present this analysis to corporate responsibilities vis-à-vis alumni meetings will allow students to communicate the key insights or conclu- employees, customers, and society; insid- apply their learning to engage better sions? er trading; discrimination in employment with doing business in South Africa. 43 Simon Business School Course Catalog 2020-2021

*GBA 462. INTRO TO PYTHON/STATS GBA 466. ACCOUNTING AND SSVF Practicum, receiving a grade of This course equips MS students with statis- FINANCE FOR MS STUDENTS Incomplete until their Fund commit- tical skills necessary for data-driven decision This course presents the basics of financial ments are completed in the following making. The course covers central tendency accounting, and will provide a framework Spring. and variability, probability, binomial and for analyzing financial data, and understand- The purpose of these practicum courses normal distributions, standard scores, ing concepts developed throughout subse- is to recognize and support the effective hypothesis testing, z and t tests, ANOVA, cor- quent courses in the Business Analytics pro- analysis and portfolio management func- relation and regression, and non-parametric gram. The course begins with an overview tions of the SSVF throughout the aca- tests. of the four financial statements, and then demic year. Instructor interaction with advances to more in depth coverage of the students is primarily advisory and ad hoc. elements of those statements. The course Analysts primary contact, training, evalu- *GBA 462R. CORE STATISTICS FOR will then survey topics in corporate finance, ation and performance coordinators will MS STUDENTS USING R centered on the analysis of financial data. be the SSVF Student Management Team. This course equips MS students with statis- The course includes a survey of financial tical skills and the language R necessary for metrics used to analyze operations, then GBA 490. AMERICAN BUSINESS data-driven decision making. The course proceeds to a discussion of project evalua- PRACTICE covers central tendency and variability, tion with a focus on relevant cash flows, and probability, binomial and normal distribu- then finishes with a discussion of the appro- Credit—one hour tions, standard scores, hypothesis testing, z priate required rate of return to be used in This course is designed to give non-U.S. and t tests, ANOVA, correlation and regres- evaluating those cash flows. students an opportunity to apply busi- sion. ness-management theories they have learned in their Simon School studies while GBA 484A/B. SIMON SCHOOL they are assigned as interns (minimum of GBA 463. ECONOMICS AND VENTURE FUND PRACTICUM FOR six weeks) with U.S. companies. Internships MARKETING STRATEGY FOR MS ANALYSTS/ allow students to work in business settings/ STUDENTS MANAGEMENT situations in which they receive on-the- This course introduces students to the The SSVF provides an environment job training from management personnel basics of economics and marketing strategy where students can practice applying and gain valuable practical experience in through interactive lectures and case discus- theories and skills acquired throughout performing professional-level tasks in their sions. Consumer choice, demand curves, the the MBA and MS curricula to such mat- area(s) of concentration. GBA 490, which impact of competition and costs form the ters as venture capital fund operations; cannot be used to complete a concentration nucleus of the economics topics. Marketing early-stage business analysis; deal struc- in the MBA program, is open only to non- strategy builds on these consumer, com- ture; and funding considerations faced U.S. students who are eligible to work in the petition and company considerations to by startups seeking capital investments. United States. An eligible student, as defined understand the segmentation, targeting, Vehicles for applied learning include by immigration regulations, is a degree positioning and promotional decisions of performing due diligence on startups candidate who has lawfully resided in the the firm. seeking SSVF investment and making United States on visa status for at least one thoughtful and well-reasoned invest- academic year (eight to nine months) prior ment recommendations to the SSVF to starting an internship position. Students *GBA 464. PROGRAMMING FOR Student Managers and Board; updating who plan to enroll in GBA 490 must com- ANALYTICS status and performance information for municate with the University of Rochester’s This course provides a foundation in existing SSVF investments; participating International Services Office (ISO) regarding programming within the R environment. in creating portfolio reports for SSVF the submission of proper documentation Traditional programming concepts--opera- stakeholders; participating as required in for employment. They should inform Simon tors, data structures, control structures, rep- reporting and investment calls with the School Career Management of their plans to etition, user-defined functions, and scoping- SSVF Board; and participating as required seek a business internship, and they should -will be central to the learning objectives, in approved investment closing proce- schedule an appointment with Career but the concepts will be taught in context of dures. Management to discuss career interests and marketing and business analytics problems GBA 484A is a 1-credit practicum for employment-search strategies. When/if an related to data management and visual- MBA and MS students who are accept- internship is obtained, the student must ization. In addition to high-level program- ed by the Management Team of the meet with a GBA 490 faculty advisor to pre- ming, the students will gain a foundational Simon School Venture Fund (SSVF) as pare a proposal describing the location and understanding of how data is organized and an analyst. Students receive 1 credit for nature of the assignment and the planned pulled from databases, including the que- successful participation as analysts, reg- functional area of study. The proposal, which rying process that turns raw data into the istering in Fall B and receiving a grade of will include specific learning objectives, kinds of datasets that more advanced ana- Incomplete until their commitments to must be approved by the faculty advisor lytics tools leverage. In. The course involves the Fund are completed in the following prior to the student’s acceptance of the hands-on tutorial assignments involving Spring. internship. Upon completion of the intern- practical pattern matching as well as less ship assignment, the student must prepare Second-year MBA students who are structured programming assignments, a 10- to 12-page report detailing its out- accepted into the Management Team where the students are expected to write come(s) and stating whether the proposed of the SSVF by the SSVF Board regis- their own programs. learning objectives were met. ter in Fall A for GBA 484B, a 2-credit Prerequisite: completion of all core courses 44 Simon Business School Course Catalog 2020 -2021

GBA 490E. INTEGRATING BUSINESS experience for the Masters of Science in ■ HEALTH SCIENCES THEORY AND PRACTICE Business Fundamentals for some concentrations. This course involves intense MANAGEMENT Credit—one hour Gerard J. Wedig, Area Coordinator independent preparation for the exam, This course is designed to give students including student-directed regular facul- an opportunity to apply business-man- ty interactions to receive guidance, clari- MASTERS LEVEL COURSES agement theories they have learned in fications, or additional practice problems. their Simon School studies while they are Two components of the course demark *HSM 420. BUSINESS ECONOMICS assigned as unpaid interns. the culminating experience. First, the OF THE HEALTH CARE INDUSTRY These unpaid internships allow students to students take the preliminary exam for HSM 420 uses the tools of manageri- work in business settings and situations in their intended concentration. Second, al economics to analyze the business which they receive on-the-job training from the students complete an oral exam for institutions, practices and regulation management personnel and gain valuable their intended concentration. If the stu- of the health care industry. The course practical experience in performing profes- dent does sufficiently well enough on covers the health care value chain sional-level tasks in their area(s) of concen- the written prelim exam, the oral exam including: i) purchasers of health care tration. can be waived. services (e.g., government, private insurers and employers); ii) providers of health care services (e.g., hospitals GBA 491. READING COURSE GBA 549. BUSINESS FUNDAMEN- and physicians); and iii) manufacturers (Offered at the discretion of individual TALS PAPER of medical devices, pharmaceuticals faculty) This course is the culminating experience and supplies. Each unit of the course Supervised reading and study on topics for the Masters of Science in Business consists of an economic overview of the beyond those covered in existing formal Fundamentals for some concentrations. industry segment, including a review of courses. The culminating experience requires the the managerial economics issues that students to produce a paper and pres- are currently important in the industry ent that paper. The course consists of segment. Topics include the economic GBA 493 INTERNATIONAL contact with the faculty member(s) who structure of the U.S. healthcare industry, EXCHANGE PROGRAM are advising the student on this paper. including its vertical relations; placing The Simon Business School offers The course involves significant directed the US healthcare system in international International Exchange Programs to pro- or independent research activities and context and understanding the role that vide experience abroad to second year minimal, if any, classroom time. Through technology plays in driving long term MBA students anticipating careers with this process, students demonstrate their change in the industry; the fiscal crises an international focus. Students who par- readiness to conduct research and their that beset Medicare and recent payment ticipate in the program can receive up to mastery of the masters-level content. innovations that Medicare has made nine hours of credit toward their Simon The course will normally culminate in a that may fundamentally change the M.B.A. program. research paper presentation in the weeks organization and delivery of health care following submission of the paper. Students whose GPA is 3.0 or higher may services; private health insurance in the apply to spend one term of their second U.S.; provider sector restructuring, both year at one of the Simon partner schools. GBA 579. MASTERS RESEARCH horizontally and vertically, to meet the THESIS challenges posed by population health Students will take classes with native and capitation; the evolution of man- students as well as students from around This course is the culminating experience for the Masters of Science in Business aged care as embodied in Accountable the world. The program provides the Care Organizations and consumer driv- opportunity to live and study in a foreign Research program. The culminating experience requires the students to inte- en health care; quality measurement country, to further develop language and reward, disease management and skills and to increase students’ multicul- grate their program content to address relevant theoretical and/or empirical pay-for-performance; management tural awareness. challenges of the pharmaceutical and All courses must be approved before issues in their field. This course involves an intense independent research and medical device industries, including departure (or once the schedule for managing the flow of innovation and partner school is available). In general, study as well as individualized faculty-student interactions to support this marketing and distributing new prod- courses transferred count as unrestricted ucts; current trends in both the adoption electives. independent research. Through this process, students demonstrate their of and payment for medical technology readiness to conduct original research including cost-effectiveness analysis; and GBA 494. FOREIGN LANGUAGE and their mastery of related field courses the likely effects of health care reform on TRANSFER CREDIT at a PhD level. The course will normally the health economy. Credit—three hours require submission of a substantial original research paper along with an oral HSM 425. MANAGERIAL PHD COURSES defense of that research paper. ACCOUNTING FOR HEALTH CARE ORGANIZATIONS GBA 548. BUSINESS FUNDAMEN- GBA 595. PHD RESEARCH (Same as ACC 445) TALS EXAM GBA 999. WRITING DISSERTATION Costs for health services continue to rise This course can serve as the culminating faster than overall economic growth

45 Simon Business School Course Catalog 2020-2021 drawing ever-greater attention from HSM 440. EVOLVING MEDICAL HSM 451. HEALTH CARE employers, governments, and consum- MARKETS STRATEGY AND BUSINESS PLAN ers. The front line of the cost battle is Firms supplying products and services DEVELOPMENT within the health services entities where to the health care industry face a variety Basic marketing and economic concepts decision-making depends on accurate of regulatory and marketing challeng- are integrated with the unique institu- reporting of internal costs. This course es that will be explored in this course. tional features of health care markets to allows the students to understand how Topics include: the economics of devel- develop a framework for strategic and costs are reported and how to use this oping and marketing new medical tech- business planning for a health care orga- information to make decisions within nologies, regulations affecting market nization. A special focus is placed on the the health services entity. The following structure, health and safety regulations practical elements of plan development. topics will be examined within a health and insurance markets. The course will services setting: cost allocation, cost-vol- cover evaluation tools frequently used in ume-profit analysis, budgeting and vari- public policy debates and in marketing HSM 452. HEALTH CARE ance analysis, and transfer pricing. medical technologies including cost-ben- ACCOUNTING AND FINANCE efit and cost-effectiveness analysis and Basic concepts in finance and financial HSM 430. HEALTH SCIENCES quality of life indices. accounting are combined with material MANAGEMENT AND STRATEGY developed in managerial accounting to HSM 450. ACCOUNTING, develop a framework for financial plan- (Same as STR 430) ning, assessment and control and well This course applies the principles of ECONOMICS, AND FINANCE FOR MS STUDENTS* as for financial valuation and decision organizational economics and strategy making in health care organizations. The to the institutional setting of the health *Available only to MS students concen- goal of the class is to provide students sciences. The course focuses on the trating in Marketing and Health Sciences with a set of tools to first analyze finan- interdependence between the delivery, Management cial condition and make and assess a financing, and technology sectors of This course is designed to present the viable strategic financial plan for a health the health care marketplace. It discusses fundamentals of economic analysis, care organization. In addition, students how management and strategy choices financial accounting, and financial analy- will be taught basic principles of financial within each sector are responses to the sis that will serve as a foundation for con- valuation in order to make financial deci- unique institutional factors in the health cepts developed throughout subsequent sions about programmatic development. care marketplace and how the strategies courses in the Medical Management pro- Course topics include: understanding of each sector affect the behavior of the gram. The objectives of this course are to the various sources of revenue for health others. enable participants to understand and care providers and the methodologies Prerequisite: STR 401 productively use the principles of mana- for computing them; analysis of the gerial economics and accounting infor- financial statements of nonprofit Medical Recommended: STR 403, STR 42 mation to better structure business deci- Centers and other providers; analysis of sions. In addition, the course will address the statement of cash flows to determine HSM 437. MANAGING HEALTH CARE the principles of capital budgeting. The the financial sustainability of a strategic OPERATIONS economics section covers foundational financial plan; use of projected sources (Same as OMG 437) principles of microeconomics. The focus and uses of funds to construct a simple is on those principles with the greatest strategic financial plan; description of The health care industry is undergoing application for managers in health care, various Medical Center budgets and rapid growth as well as rapid structural including supply and demand, the eco- their relation to the strategic financial changes. New technology, changing nomic model of behavior, decision-mak- plan; methods of measuring budget vari- reimbursement mechanisms, and ing under uncertainty, gains from trade, ances and budget control; principles of increased competition create many externalities, demand, production, and financial valuation of an economic entity interesting management problems, cost functions, and basics of pricing. The using a financial multiple; discounted least of which in the area of health care accounting and finance module presents cash flow (DCF) valuation of an eco- operations. In this course, we will study skills required to interpret and analyze nomic entity given relevant cash flows the operations of various types of health common financial statements, and eval- and risk parameters; analysis of capital care provider organizations (such as hos- uate a company¹s past performance and investment opportunities in nonprofit pitals, HMO’s, group practices, nursing potential future performance. Specific organizations; construction of simple pro homes, etc.) and other participants in the topics of discussion include differences forma forecasts of financial statements industry (such as insurance companies, in financial statements of for-profit vs. and cash flows for an economic entity; pharmaceutical companies, suppliers not-for-profit entities, cash vs. accrual analysis of the merger synergies and stra- and consulting companies). Topics that accounting, depreciation methodologies, tegic issues behind health care mergers; will be studied include: patient and pro and capital budgeting. Capital budget- mechanics behind a nonprofit merger; vider scheduling, capacity management, ing will include net present value (NPV), analysis of the strategic considerations providing services and supplies to health pay-back, accounting rate of return (ARR) of Medical Centers vertically integrating care providers, new product develop- and internal rate of return (IRR). into the health insurance market; and ment and integrated delivery systems. simple valuations of medical practices. Students who took OMG 402 or similar Prerequisites: HSM 450 or equivalent need to obtain instructor’s permission (ACC 401 and FIN 402) prior to registration.

46 Simon Business School Course Catalog 2020 -2021

HSM 453. HEALTH CARE OPERATIONS HSM 456. HEALTH CARE PRACTICUM ■ MANAGEMENT SCIENCE This is an advanced course on operations II METHODS management for health delivery organiza- A continuation of the project from HSM tions. We study the application of opera- 455. MASTERS LEVEL COURSES tions management concepts to the man- Prerequisite: HSM 455 agement of health care provider organiza- MSM 400. MATHEMATICS REVIEW tions (such as hospitals, group practices, Non-credit HMO’s, nursing homes, etc.), and other HSM 464. HEALTH IT AND ANALYTICS Review of mathematical concepts prereq participants in the health industry (such The objective of this course is to provide uisite to the MBA program. Topics include: as insurance companies, pharmaceutical Healthcare executives with an under- sets, vectors and matrices, functions and companies, consulting businesses, etc.). standing of the role that Information relations, linear equations, laws of expo- Applications include both medical and Technologies can play in driving care nents, limits and continuity, differentia- administrative operations. The course uses quality and financial performance in their tion, maxima-minima, partial derivatives a mixture of cases, lectures, in-class exer- organizations. It is intended to improve and simple integration. cises, and guest lecturers. their ability to invest strategically and Part of this course is closely integrated thoughtfully in IT to achieve the desired with OMG 402, Operations Management organizational returns. The course dis- MSM 491. MATH FOR MANAGEMENT extending and applying concepts from cusses how information technologies are Credit—two hours the introductory course to practical reshaping and redefining the healthcare This is a master’s level math class that is problems in health care administration. sector through better care, efficiencies in more intensive than MSM 400. Analysis However, a significant part of the course the delivery of care, advanced tools for and concepts in modern business analy- focuses on quality and process improve- patient involvement and continuum of sis rely heavily on quantitative methods. ment, a topic that is not covered in OMG care, decision support tools for clinicians, Necessary theories and intuition behind 402. and the generation of insight from dig- them will be covered. The focus of the ital exhaust. It teaches students how to course is primarily on applications in busi- critique and analyze various technology ness, economics and related areas. HSM 454. LEADING HEALTH CARE tools and systems currently available to ORGANIZATIONS health care professionals. The focus is Concepts developed in STR 403 largely on strategic level issues, although PHD COURSES Organization and Strategy are applied some implementation issues will also be MSM 502. LINEAR ALGEBRA within the evolving healthcare setting to discussed. teach the student how to organize tasks The goal of this course is to give an intro- and motivate staff to achieve coordina- duction to linear algebra. Topics include: tion and efficiency (including leadership, Gaussian elimination, matrix operations, culture, change management, and team matrix inverses. Vector spaces and sub- effectiveness). spaces, linear independence, and the basis of a space. Row space and column space of a matrix, fundamental theorem HSM 455. HEALTH CARE PRACTICUM I of linear algebra, linear transformations. This course provides students with Orthogonal vectors and subspaces, hands-on experience with a medical orthogonal bases, and Gram-Schmidt management project. It develops skills in method. Orthogonal projections, linear identifying a problem, working with data, regression. Determinants: how to calcu- finding possible solutions and delivering late them, properties, and applications. recommendations, all within a fixed time Calculating eigenvectors and eigenvalues, frame. Students learn to produce analysis, basic properties. Matrix diagonalization, but also have to argue persuasively that application to difference equations and the recommendations based on the analy- differential equations. Positive definite sis are valuable and should be implement- matrices, tests for positive definite- ed. Projects require that students not only ness, singular value decomposition. apply analyses learned in the classroom, Classification of states, transience and but also that they argue persuasively that recurrence, classes of states. Absorption, the recommendations based on the anal- expected reward. Stationary and limiting yses are valuable and should be imple- distributions. Offered in the summer, pri- mented. Teams of three to four students marily for entering doctoral students. are responsible for the individual projects, and meet with the instructor individually. The organizations submitting projects MSM 503. OPTIMIZATION must be willing to spend time with stu- This course covers Optimization in Rn, dents and to provide appropriate data. Weierstrass Theorem, Unconstrained optimization, Lagrange Theorem and equality

47 Simon Business School Course Catalog 2020-2021 constraints, Kuhn-Tucker Theorem the operational aspects of key business practical aspects of applying them using and Inequality constraints, Convexity, processes. We will explore the following Python, one of the leading programming Parametric Monotonicity and topics: Process capacity analysis, Process languages for data science. The course Supermodularity. Offered in the summer, Quality Control, Recourse require- covers fundamental concepts in statis- primarily for entering doctoral students. ments for service processes, Demand tical modeling, machine learning algo- Forecasting, Inventory Management of rithms, and the software tools that con- input materials and finished products, stitute the Python data science ecosys- MSM 504. THEORY OF PROBABILITY Management of perishable inventory tem. Learning objectives: • Learn how to AND STOCHASTIC PROCESSES I and Management of Supply Chains. perform exploratory data analysis using The course provides an introduction to Python (loading, representing, clean- stochastic processes. Topics include the ing, manipulating, and visualizing data) Poisson process, renewal theory, Markov MSM 518. ADVANCED BUSINESS • Learn about fundamental concepts chains, semi-Markov and Markov renewal MODELING in statistical modeling • Learn about processes, and regenerative processes. This course will train students in the advanced algorithms for predictive ana- Prerequisite: Some knowledge of functions effective use of spreadsheet based tools lytics and how and when to apply them of a real variable (MTH 265) and probability to solve business problems involving • Learn about online platforms for data (BST 401) quantitative analysis. This course will analysis and their analytics capabilities provide additional practice in the pre- (Google Cloud Platform). dictive and prescriptive analytics tools MSM 505. THEORY OF PROBABILITY including Monte Carlo simulation, sensi- AND STOCHASTIC PROCESSES II tivity analysis, linear and nonlinear opti- This course will study advanced topics in mization, decision trees. In addition, stu- stochastic processes, with emphasis on dents will be introduced to Visual Basic problem modeling and computation. The for applications, simulation optimization, following topics will be covered: models dynamic programming and Bloomberg using discrete time Markov chains, optimal Terminals. stopping and discrete time Markov chains, models using continuous time Markov chains, Markov decision processes for dis- MSM 522. OPTIMIZATION crete time Markov chains, and if time per- This course introduces unconstrained mits, diffusion processes/martingales. and constrained optimization in finite dimensional spaces. Topics include MSM 511. ADVANCED TOPICS IN CIS convex sets and functions, Kuhn-Tucker AND OM theory, Lagrangian duality, parametric continuity, dynamic programming, and This course introduces students to research parametric monotonicity. areas in Computers and Information Systems (CIS) and Operations Management Prerequisite: Some knowledge of linear (OM). Multiple lectures will be dedicated to algebra and functions of a real variable each topic, covering the necessary mathematical background, primary analysis MSM 542. QUEUING THEORY AND techniques, and important, seminal, or APPLICATIONS recent papers within each area. The course The course offers in-depth study of queues aims to attain the following objectives: and networks of queues, including single- learn about what constitutes research in and multiserver-queues; Markovian models CIS and OM, develop critical thinking about of phase-type systems; open-and-closed academic papers, familiarize students with networks of queues; product-form solu- new research areas, provide opportunity tions and local balance; bottleneck-analysis to think about new research problems, and approximations and computational aspects. practice constructing and delivering aca- It also covers applications to scheduling, demic talks. resource allocation and capacity-expansion decisions in service systems, computer sys- MSM 512. OPERATIONS MANAGE- tems and job shops. MENT: BUSINESS PROBLEMS CON- Prerequisite: MSM 504 or Medical School TEXT course BST 402, or permission of the instruc- It is important for Operations tor Management PhDs to understand the research domain not only from the point of view of tools but also from the point MSM 532. PREDICTIVE ANALYTICS of view of business problems that the USING PYTHON FOR PHD STUDENTS field studies. In this class you will devel- This course introduces students to op an understanding of how to manage advanced predictive models and the

48 Simon Business School Course Catalog 2020 -2021

■ MARKETING least understood, and most controversial MKT 431. CONSUMER BEHAVIOR Paul Ellickson, Area Coordinator decisions a manager has to make. These The course studies buyer behavior in decisions often have significant long- consumer and industrial markets. Topics MASTERS LEVEL COURSES term implications for a firm’s bottom include: culture, social class, consumer line. The purpose of this course is to help involvement, motivation, knowledge, MKT 402. MARKETING MANAGEMENT future managers make good decisions attitudes and group decision making. by preparing them to analyze the envi- This course is our introduction to market- Besides theory, the course also covers ronment in which their firm operates and ing management. The key objectives of applications to product, advertising and to arrive at an appropriate pricing policy the course are (1) to provide the student pricing decisions. for their product or service. More specif- with a series of frameworks for identi- ically, the objectives of the course are: 1) Prerequisite: MKT 402 fying, analyzing, and solving marketing to develop an understanding of the rela- problems and (2) to enhance the stu- tionship between a firm’s environment dent’s ability to effectively communicate MKT 432. NEW PRODUCT STRATEGY (e.g., cost, demand, competition, and analyses and solutions. We first focus on This course examines the issues legal aspects) and its optimal pricing understanding the three C’s – customers, involved in the planning, justification, strategy, and 2) to develop skills in apply- the company, and competitors. Based and development of new products. We ing this understanding. on this analysis, we develop a strategy will fold in best practices from organi- for our product(s) and discuss how a There are several components to the zations like Pragmatic Marketing and marketing strategy can be implemented course: elasticity of demand and relevant Strategyzer (Business Model Canvas/ through the elements of the marketing costs, price discrimination and market Value Proposition Design), along with the mix: product design, pricing, advertising segmentation, and competitive pricing. standard go-to processes and approach- & promotion as well as channels of distri- Students will learn the fundamentals es followed in the business world today. bution. of economic-value analysis and break- The course explores the fundamentals even analysis, and will be made familiar The class sessions consist of classroom of understanding market and customer with strategies such as bundling, tie-in lectures and case study discussions. needs to ensure products are developed sales, quantity discounts, product-line Rather than focusing on internalizing based on market reality. We study the pricing, and demand buildup. The course facts and institutional detail, the empha- processes associated with the ideation, will cover ways of predicting competi- sis is on critical thinking and application iteration and development of value prop- tor-pricing responses, and it will discuss of the fundamental marketing strategy ositions and explore how these value a firm’s legal environment as it pertains principles to business situations at hand. propositions must fit into a broader busi- to pricing. ness model to find true success. Leading Prerequisites: STR 401 or GBA 461 and Prerequisites: STR 401 and MKT 402 (may from this, we study new product devel- GBA 412 or GBA 462 (may be taken con- be taken concurrently) opment (NPD) processes, and explore currently) the impact of disruptive innovation on crafting new solutions. We conclude with *MKT 412. MARKETING RESEARCH MKT 421. ADVANCED MARKETING the exploration of the unique leadership This course deals with the collection STRATEGY skills required in a new product role. and use of data to support marketing This course has three main threads. First Select cases will be analyzed and dis- decisions. The first part of the course and most centrally is practicing and cussed to embellish critical learnings. A teaches the student how to formu- extending concepts related to strategic term long project will have teams devel- late the research problem, design the marketing decisions about R&D, pro- op a value proposition and its associated research and collect the data. Among the duction, pricing, product, advertising, business model. data-collection techniques discussed are: and channels. Second, students learn to Prerequisites: MKT 402 and GBA 412 or questionnaire design; telephone, mail infuse these decisions with market intel- GBA 462 and electronic surveys; and laboratory ligence. Third, students learn to develop and field experiments. The second part of spreadsheet models to support strategic the course examines various techniques decisions and presentations to commu- MKT 433. ADVERTISING STRATEGY for analyzing data: cross-classification nicate the business case for strategic This course explores the tools available analysis, factor analysis, multidimension- plans. In the process, the course extends to marketers for the promotion of prod- al scaling, conjoint analysis, etc. As part frameworks related to segmentation, tar- ucts and services. Integrated marketing of the course requirements, teams of geting, product positioning, advertising, communication philosophy is stressed students design, administer, analyze and and channels. In addition, the course will and principles of consumer behavior report on an actual marketing-research introduce frameworks related to nego- are discussed as the starting point for study. tiation and crisis management. Through the analysis of promotion decisions. Key the process of a course-long simulation, elements are Digital Advertising, Creative Prerequisites: MKT 402 and GBA 412 or teams will be challenged through the GBA 462 Strategy, Media Planning, Media Mix simulation experience to understand Modeling, Measurement of Advertising their own strengths and weaknesses and Effectiveness, Coupons and Sales *MKT 414. PRICING POLICIES to work better as a team. Promotions. Groups develop and pres- (Same as STR 423) ent an advertising campaign for a New Pricing is one of the most important, Product or Underperforming Product in

49 Simon Business School Course Catalog 2020-2021 an extremely competitive product cate- different toolset, and a different mindset in pricing strategies between selling to gory. than traditional survey data analysis. consumers (as in MKT414/STR423) and Prerequisite: MKT 402 The tools and metrics of three kinds of to other firms which then deal with con- data analysis will be covered: predictive, sumers. The course starts by analyzing explanatory, and causal. Students will the pricing problem of a manufacturer MKT 435. CHANNELS STRATEGY be introduced to basic programming selling to a retailer. We examine the issue This course deals with the issues that through R, a widely used and state of the of double marginalization, and learn how arise in designing and managing dis- art statistical analysis software which is two-part tariffs get us out of this prob- tribution channels and salesforces. A constantly updated. Students will learn lem. We also examine different forms central theme of the course is that these how to prepare their data for analy- of contractual relations—from vertical entities perform both a tactical/oper- sis, and to then turn these results into acquisitions to regular short-term con- ational function as well as a strategic actionable insights. tracts—and potential issues with every function and that both aspects need to form, touching on transfer pricing and be considered in their design and man- outsourcing. In the second part of the agement. The course looks at a number *MKT 436R. MARKETING ANALYTICS course, we analyze a crucial concept of of design options, ranging from direct USING R cost pass-through (how much a retail- distribution through a salesforce to a Firms can now gather detailed real-world er should decrease the retail price in complex, multi-layered channel consist- data on their customers, competitors and response to a decrease in the wholesale ing of several layers of intermediaries marketplace on an unprecedented scale. price) and the effect of manufacturer’s such as wholesalers and retailers. This volume of information will provide advertising on the retailer and on the Managing a channel requires an under- significant competitive advantages to channel overall. This course is a natural standing of the competitive and cooper- those companies that are able to analyze continuation of Pricing for those who ative aspects of manufacturer-distributor and leverage these data sets to derive are interested in working in an industry relationships. The course evaluates the actionable business-building insights. where a significant portion of sales is efficiency of contractual arrangements This course will focus on what datasets, done through independently-owned like exclusive territories, exclusive deal- both big and small, can and cannot tell retailers, whether students are planning ing requirements and resale-price main- us. This analysis, however, requires a on working on the retailer side or on the tenance from the manufacturer’s and different toolset, and a different mindset manufacturer side of this industry. the distributor’s point of view. Finally, than traditional survey data analysis. The tools and metrics of three kinds of an assortment of contemporary issues *MKT 439. ADVANCED PRICING in channels—such as everyday low pric- data analysis will be covered: predictive, ing versus promotional pricing, slotting explanatory, and causal. These analyses (Same as STR 439) allowances, the shift in bargaining power require the use of modern programming This course builds on MKT 414/STR 423 from manufacturers to retailers for con- languages due to their flexibility, and to equip students with the necessary sumer goods, growth of store-labeled their ability to scale to large-scale and skills to make profitable pricing deci- brands, the role of the Internet and complex data sets. The course therefore sions in complex business environments. new forms of retailing—are discussed. expands students knowledge of R, a Topics include: pricing with constrained In addition, a number of modeling and widely used, multiplatform language. supply, pricing in the presence of uncer- quantitative techniques are studied that Students can also use RStudio¹, which tainty about demand, markdown man- help implement the strategies discussed provides a more user friendly interface to agement, advance selling, pricing on in the course. this language. the internet, pricing in the presence of

On the salesforce front, the course delves direct or indirect network effects, selling into a number of critical issues such as *MKT 437. DIGITAL MARKETING through auctions, and behavioral and performance measurement, territory STRATEGY (Same as CIS 437) ethical aspects of pricing. The course also decision, quotas and compensation This course examines the major issues includes a comprehensive pricing simu- design. involved in marketing on the Internet. lation. Among the topics studied are: new prod- Prerequisite: STR 423 or MKT 414 Prerequisite: MKT 402 uct opportunities on the Internet; the changed role of advertising; the Internet *MKT 436. MARKETING ANALYTICS as a two-way communication medium *MKT 440. PRICING ANALYTICS Firms can now gather detailed real-world with consumers; targeting individual The objective of this course is to prepare data on their customers, competitors and consumers; word-of-mouth among con- students with the intuition and tools to marketplace on an unprecedented scale. sumers on the Internet; the Internet as make pricing recommendations, and This volume of information will provide a distribution channel; and marketing to meet the booming demand in pric- significant competitive advantages to research on the Internet. ing and consulting related careers. The those companies that are able to analyze Prerequisite: MKT 402 course builds around applying state- and leverage these data sets to derive of-the-art data analysis toolkit to data actionable business-building insights. of historical sales to predict underlying This course will focus on what datasets, MKT 438. B2B PRICING consumer demand. We study analytical both big and small, can and cannot tell (Same as STR 438) methods suitable for different types us. This analysis, however, requires a Students will learn the major differences of data structure and different pricing

50 Simon Business School Course Catalog 2020 -2021 objectives. Topics covered include pric- interactive course consists of a combina- strategy formulation and implementa- ing against competing products, product tion of guest speakers from leading CPG tion will be related to strategies at the positioning and finding market seg- companies, local agencies and brand corporate and business unit level as well ments. consultants. In addition, team members as other functional areas of the organi- Prerequisite: MKT 436 will conduct a consulting project for a zation. The analytical tools and concepts local company, addressing the following for strategic analysis will be developed questions: from basic economic principles. Core *MKT 441. BRAND MANAGEMENT • How does the marketplace perceive MBA subject matter will be integrated in WORKSHOP the firm? the course as a part of the analysis and This course is the capstone course of construction of a marketing strategy. • What is the firms competitive brand- The course examines the importance of the Brand Management Track. Lectures ing advantage? focus on scanner data analysis, and guest bilateral information flows between the • What marketing recommendations speakers discuss timely brand manage- firm and the marketplace in defining new should be leveraged to obtain the ment topics. The main focus is a team product requirements, changing com- firm’s desired point of difference and project performed for a major consumer petitive conditions, product advertising, positioning? packaged goods firm, requiring the anal- and strategic commitment. ysis of various current data sources, most A series of frameworks and tools will The definition of new core capabilities notably scanner data. The major deliv- be introduced throughout the semes- and the use of existing unique resources erable is a presentation to the client by ter to develop specific brand strategies, in creating competitive advantage will be each team of their findings. Typically, this focusing on the following: explored. Special emphasis will be given amounts to performing a brand review. 1. Identifying consumer behavior to to the impact of globalization and tech- develop insights, targets and seg- nology on the formulation and implementation of marketing strategy. MKT 442. SPECIAL TOPICS IN ments, determining which consumers MARKETING to serve. Prerequisite: MKT 402 Special topics are generally those which 2. Defining brand equity and lever- are not well covered in other courses, or aging iconic assets and campaigns, MKT 450. PRODUCT MANAGEMENT they may deal with marketing in selected including brand purpose and cause WORKSHOP industries (e.g., financial services, high- marketing to determine competitive advantage. This class provides students an oppor- tech marketing, etc.). The specific con- tunity to apply previous skills and expe- tent of the course varies, depending on 3. Analyzing Path to Purchase, includ- riences, along with new Simon skills, to faculty interests. ing zero, first and second moments of a real client project. Students work on, Prerequisite: Permission of the Instructor truth to generate consumer acquisition and solve, an actual product centric chal- and retention. lenge for the client. These are not ter- 4. Assessing competition in the mar- tiary projects. They are projects that will MKT 442G. APPLIED PRODUCT ketplace to understand what’s work- change the course of these businesses. MANAGEMENT ing/not working. Every one of them is rich with the oppor- Product Management requires outstand- tunity to learn and to provide true value. ing business skills, strong cross-function- The synthesis of all these elements al leadership, and the ability to discover is carried out using case studies and market/customer needs and to develop classroom lectures and discussion to Two primary frameworks will be used to profitable solutions to meet those needs. prepare students for the branding develop client recommendations. The It also requires a set of very specific consultation project. Multiple team first is the Structured Problem-Solving applied skills, and this course is intend- meetings with the client firm may be framework taught in GBA 401. The sec- ed to develop those skills. The class will required outside of the scheduled class ond is the Momentum framework. The focus on three primary areas: times. Grading is based on class partic- Momentum Framework will help teams ipation, case preparation, and profes- to organize and communicate their • Ensuring Market Driven sor and client evaluation of team final solution’s inputs and outputs into a clear Development project presentation. strategy, an executable set of tactics and • Ideating and Developing/Testing At the end of the course, students will a well-articulated set of product goals Prototypes be able to develop a consumer centric and metrics that are tied to the product’s contribution to margin. • Building Market Driven Product branding strategy, illuminating the Roadmaps/Leading an Agile strength of any particular brand. Development Process *MKT 451. CONSUMER AND BRAND Prerequisite: MKT 402 RESEARCH Prerequisite: permission of the instructor This course focuses on key marketing MKT 449. GLOBAL MARKETING research topics related to consumer and MKT 448. BRAND STRATEGY STRATEGY brand measurement and the analysis This course outlines essential brand This course will develop the concepts of of this information to generate insights building strategies to sustain growth, marketing strategy in the context of the leading to improved marketing deci- as practiced by industry leaders. This resource-based view of the firm and the sions. market focus view of the firm. Marketing

51 Simon Business School Course Catalog 2020-2021

Class time will consist of lectures by the exposure to the literature related to core ■ OPERATIONS MANAGEMENT professor and guests concerning key research methods used in quantitative Abraham Seidmann, Area Coordinator consumer measures and related analysis marketing research and to build student tools and methodologies. Topics include appreciation of what goes into conduct- MASTERS LEVEL COURSES churn analysis and consumer lifetime ing research in quantitative marketing. value, discrete choice methods, seg- The content of the course varies by mentation and targeting methods, store year with similar core topics, but rotat- *OMG 402. OPERATIONS scanner data measurement, sampling ing papers, and some rotating topics. MANAGEMENT and scenario analysis. In conjunction The core topics include choice models, Operations Management introduces the with these topics, students will be intro- aggregate demand models, Bayesian concepts and skills needed to design, duced to associated R and Excel/Tableau models, consumer heterogeneity, and manage, and improve service and programming and example data sets. state dependence. Rotating topics have manufacturing operations. The course The idea is to provide students with not included structural model identifica- develops a managerial perspective of the just an understanding of what the key tion, experimentation, causal inference, operations function and an appreciation consumer and brand metrics, tools and search, learning, advertising effects, and of the role that operations plays in creat- methods are, but also provide experienc- conjoint analysis, and rotate each year. In ing and maintaining a firm’s competitive es in designing research plans, analyzing addition, the course provides exposures edge. The course introduces process relevant data sets and making manageri- to other perspectives on quantitative analysis, performance measurement ally useful recommendations. research. Course evaluation includes systems for operations, and production coding assignments and homework’s, control systems. MKT 465 MARKETING ANALYTICS and the final exam has both coding and Quantitative models and case studies PROJECTS conceptual parts to it. In addition, the apply these skills to service process man- This course serves as a practical cap- students are expected to submit a paper agement, manufacturing, inventory con- stone experience for the MS Marketing and present their own research. trol, supply chain management and proj- Analytics program. Partnering with Prerequisite: permission of the instructor ect management. The course highlights corporate sponsors, student teams put the role of effective operations manage- their training to use in database projects ment in the strategic direction of the firm which address practical marketing issues. MKT 512. ADVANCED TOPICS as well as the connections between oper- Corporate guest speakers and practicing IN QUANTITATIVE MARKETING ations and other functional areas. RESEARCH analysts guide students in their project Prerequisites: CIS 401, GBA 411, and GBA work. Strong emphasis is placed on the This course covers advanced topics in 412 or GBA 462 “context” for applied analytics: the com- quantitative marketing research. The petitive market environment of the firm, topics rotate each time offered and are customer attributes and sensitivities, selected based on current topical areas *OMG 411. SUPPLY CHAIN marketing program recommendations in the marketing, economics, and relat- ANALYTICS and optimum business decision-making. ed fields as well as student and faculty This course gives an overview of supply research interests. Part of the evaluation chain management in a wide variety of in the course is to submit a paper and PHD COURSES industries such as: groceries, style goods, present their own research. All market- consumer electronics and services. The MKT 505. MARKETING RESEARCH ing PhD students who are not on the impact of shifts from traditional chan- PHD WORKSHOP job market are expected to participate nels to e-commerce will be emphasized. actively. This workshop provides a forum for the New initiatives introduced to address presentation of research ideas and com- Prerequisite: Permission of the Instructor these new challenges, such as vendor pleted research by students. The course managed inventory (VMI), variety post- includes discussion of current job market ponement, cross docking, real options papers and job market presentations, contracts and quick response, will be journal reviewing, and generating new studied and applied both in class and research ideas. In addition, some topics assignments. Supporting software, such are covered to illustrate current research as Enterprise Resource Planning (ERP) areas of interest for the faculty. All mar- and supply chain tools, will also be dis- keting PhD students who are not on the cussed. job market are expected to participate Prerequisite: OMG 402 actively. Prerequisite: permission of the instructor *OMG 412. SERVICE MANAGEMENT Prerequisite: permission of the instructor Success of service management critically depends on managing the integration MKT 511. CORE RESEARCH TOPICS of business processes with customers IN QUANTITATIVE MARKETING as well as all related support systems This course is designed for first, sec- (technology, human resources, infor- ond, and third year students to provide mation flow). This integration presents

52 Simon Business School Course Catalog 2020 -2021 a challenge to service managers who (Failure Modes and Effects Analysis), and Students who took OMG 402 need to need to address significant variation in DOE (Design of Experiments). In addition obtain instructor’s permission prior to customer expectations and requirements to these analysis tools, there will be a registration. while controlling costs and remaining strong emphasis on the process of data competitive. This course provides a foun- acquisition. To support the process of dation for the analysis and improvement acquiring the right data and learning OMG 460. SPECIAL TOPICS IN of businesses, paying particular attention the analysis tools, you will do a small OPERATIONS MANAGEMENT to the service sector. The type of analysis outside project for the class and a series This course provides a critical study of learned in this course is required in virtu- of in-class simulations. You will learn to selected topics in operations manage- ally every industry as companies work to use two additional tools that support ment focusing on best practice and improve their bottom-line performance. the questioning that leads to good data the status of research efforts to date. The best way to improve performance acquisition: process mapping (of the pro- Potential topics are: yield management, is through a holistic approach, where cess you will be improving) and thought operations and information manage- the structure of processes, information process mapping (of the process you use ment issues in retail fashion and media, and technological requirements, and the to solve the client’s problem). transportation management, or custom- managerial implications, are considered Prerequisite: OMG 402 ers’ relationship management. concurrently. Prerequisite: OMG 402 Prerequisite: OMG 402 *OMG 416. PROJECT MANAGEMENT The topics treated in this course span OMG 461. STRATEGY AND BUSINESS OMG 413. OPERATIONS STRATEGY a wide spectrum of issues, concepts, SYSTEMS CONSULTING PRACTICUM For many firms, the operations function systems, and techniques for managing (Same as CIS 461 and STR 461) marshals the majority share of a firm’s projects effectively in today’s complex This course provides an introduction to assets and resources while producing business environment. Students are led strategy and business systems consult- products and services. Decision-making through a complete project life cycle, ing. It is primarily aimed at those explor- in operations can have a decisive effect from requirements analysis and proj- ing career opportunities in consulting on both the cost and the attractiveness ect definition to start-up, reviews, and but will also help students become of the firm’s outputs. Thus the manage- phaseout. Important techniques for savvy consumers of consulting services. ment of operations activities is a critical controlling project costs, schedules, and It includes a live project helping a client factor in a firm’s competitive strategy. performance are studied. The course at a real organization answer an import- This is a course that explores operations employs a combination of lectures, case ant question or achieve a significant related decisions in the context of over- analyses, business/project simulations, business objective. Student teams work all business, operations, financial and videos, Internet resources, and group together to deliver a set of well‐reasoned marketing strategies. Strong emphasis discussions to develop the conceptual impactful recommendations based upon is given to valuation of different opera- understanding and operational skills thoughtful analysis of the relevant facts. tional strategies and NPV analysis. Many needed for effective managerial role per- In this way students consolidate their types of operations decisions are consid- formance. understanding of the problem solv- ered: location, capacity, sourcing, flexi- Prerequisite: OMG 402 ing approaches introduced in GBA401 bility, and process choice. Risk manage- through experiential learning. ment and financial evaluation of capital projects will be discussed. In addition to OMG 437. MANAGING HEALTH CARE In addition, a mix of cases, readings, lec- financial evaluation, students will analyze OPERATIONS tures, class discussions, and guest speak- the fit of strategic choices in the compet- (Same as HSM 437) ers are used to deepen students’ knowl- itive context a firm faces. edge of consulting and to help them The health care industry is undergoing enter the industry and hit the ground Prerequisite: OMG 402 rapid growth as well as rapid structural running. Students who fully participate changes. New technology, changing in these activities will gain understand- OMG 415. PROCESS IMPROVEMENT reimbursement mechanisms, and ings of increased competition create many This course will teach a systematic meth- interesting management problems, not • The sectors in the consulting indus- od for understanding and improving in the least in the area of health care try and the positioning of the major ongoing business processes. The tech- operations. In this course, we will study consulting firms niques learned in this class provide a sys- the operations of various types of health • How consulting services are market- tematic method of asking questions, col- care provider organizations (such as hos- ed and sold as well as how consult- lecting data, and analyzing that data to pitals, HMO’s, group practices, nursing ing firms are managed learn how processes work (or are failing) homes, etc.) and other participants in the • The importance of relationship and what can be changed to improve industry (such as insurance companies, them. The statistical techniques you will building, the role of professionalism, pharmaceutical companies, suppliers the attributes of successful consul- learn are SPC (Statistical Process Control, and consulting companies). Topics that used as a proactive tool for investiga- tants, and how these elements play will be studied include: patient and pro into how firms evaluate candidates tion rather than its traditional role as vider scheduling, capacity management, a reactive tool), MSA (Measurement for the typical post-MBA roles in the providing services and supplies to health industry. Systems Analysis, for determining if your care providers, new product develop- measurement system is capable), FMEA ment and integrated delivery systems.

53 Simon Business School Course Catalog 2020-2021

ADMINISTRATION SEVIN YELTEKIN RON GOETTLER GREGORY H. BAUER Dean; Professor of Economics Senior Associate Dean of Faculty Associate Dean of the Full-Time As dean of Simon Business School, Sevin and Research; James N. Doyle Sr. Programs; Michael J. Barclay Alumni Yeltekin oversees the administrative Professor of Entrepreneurship; Professor and academic functions of the school, Professor of Economics, Marketing, and Professor Bauer’s main area of research shapes the school’s vision and priorities, Entrepreneurship is international finance. He has pub- and serves as the leading advocate of its lished papers in the Review of Economic faculty, programs and students to alum- Professor Goettler’s research spans quantitative marketing, industrial orga- Studies, the Journal of Financial ni, the business community and other Economics, the Journal of Econometrics external constituencies. From 2017-2020, nization, and finance, with an emphasis on structural econometric methods to and the Journal of International Money she served as Senior Associate Dean, and Finance, as well as in several pol- Education at Carnegie Mellon University’s understand consumer and firm behavior. He is particularly interested in high-tech icy-oriented journals. He is currently Tepper School of Business. At Tepper, working on incorporating macroeco- Yeltekin’s responsibilities included industries, focusing on the relationship between competition and innovation nomic factors into term structure models advancing the academic and student using high frequency data. experience for the school’s undergradu- and on the marketing of new products. ate and graduate programs. In addition Goettler’s research has been published Prior to joining Simon as Associate Dean, to her duties as senior associate dean, in various academic journals including Bauer was the assistant director and she was a Professor of Economics and the Journal of Political Economy, the research adviser in the Financial Markets has been a Tepper faculty member RAND Journal of Economics, and the Department at the Bank of Canada. At since 2005. Immediately prior, she was Journal of Marketing Research. His paper, the bank, he was responsible for manag- on faculty at the Kellogg School of “Equilibrium in a Dynamic Limit Order ing a group of nine PhD researchers who Management at Northwestern University. Market,” which appeared in the Journal specialize in analyzing fixed income and Dean Yeltekin is a highly respected mac- of Finance, was nominated for the jour- foreign exchange markets. In addition, roeconomics scholar, she is well-known nal’s Smith-Breeden Prize and won the he coordinated the department’s annual for her research in the design of sustain- NYSE award for the best paper on equity research workshops. able monetary and fiscal policies in envi- trading at the 2004 Western Finance Bauer holds the Chartered Financial ronments where policymakers and the Association Meeting. Before joining the Analyst (CFA) designation. Prior to public have informational asymmetry. Simon School in 2012, Goettler was an obtaining his doctorate, Bauer was a Her research spans fiscal policy design, assistant professor of marketing at the foreign exchange trader at the Bank social insurance design, computational University of Chicago. of Canada and a macroeconomist at economics and asset pricing implica- BA, Economics, Miami University the Ontario Ministry of Finance. Bauer tions of macro policy. She has been a is a four-time winner of the Superior member of the advisory board for the PhD, Economics, Yale University Teaching Award from the Simon MBA Carnegie Rochester NYU Series on Public program and a multiple winner of awards Policy since 2012. The series has been a from the Executive MBA program. semi-annual event occurring on a rotating basis at each university and encour- BA, Applied Economics, University ofWaterloo ages the interchange of scientific ideas among analysts with different approach- MA, Economics, Queen’s University es, and gives greater understanding by MA, Finance, University of Pennsylvania academic economists of practitioner’s environments. PhD, Finance, University of Pennsylvania BA, Economics and Mathematics, Wellesley College MA, Economics, Stanford University PhD, Economics, Stanford University

54 Simon Business School Course Catalog 2020 -2021

FACULTY

ANDREW AINSLIE HANA CHOI Benjamin Forman Professor of Marketing Assistant Professor of Marketing BSc, Electrical Engineering, University of Cape Town BS, Business Administration & Economics, Yonsei University MBA, Marketing, University of Cape Town MA, Economics, University of Pennsylvania PhD, Marketing and Statistics, University of Chicago, PhD, Quantitative Marketing, Duke University Booth DELORES CONWAY Professor of Real Estate Economics and Statistics KRISTINA BRECKO BS, Mathematics, Statistics, and Computer Science, University Assistant Professor of Marketing of Wisconsin-Madison BA, Economics, Cornell University MS, Statistics, Stanford University MA, Economics, Stanford University PhD, Statistics, Stanford University PhD, Marketing, Stanford University RAMONA DAGOSTINO Assistant Professor of Finance JAMES A. BRICKLEY Gleason Professor of Business Administration BA, International Economics and Management, Bocconi University BS, Economics, University of Oregon MS, Economics and Social Sciences, Bocconi University MS, Economics, University of Oregon PhD, Finance, London Business School PhD, Finance, University of Oregon

LINDA DALEY DANIEL J. BURNSIDE Clinical Assistant Professor of Management Clinical Professor of Finance; Faculty Director of the Communication MS Finance Program BA, Journalism, St. Michael’s College BS, Engineering, Cornell University MA, Communication, University of New Mexico MS, Engineering, Cornell University PhD, Mass Communications, Syracuse University MBA, University of Rochester PhD, Engineering and Mathematics, Cornell University PAUL ELLICKSON Michael and Diane Jones Professor of Business Administration RICHARD CARDOT Professor of Marketing; Area Coordinator, Marketing Faculty Director of the Barry Florescue Undergraduate Business AB, Economics and Mathematics, University of Program California-Berkeley BS, Management Information Systems, St. John Fisher College PhD, Economics, Massachusetts Institute of Technology MBA, University of Rochester

TOM ESTAD YIXIN CHEN Clinical Assistant Professor of Management Assistant Professor of Finance Communication B. Eng., Computer Science andTechnology, Tsinghua University BS, Education, Mayville State University MS, Finance, Massachusetts Institute of Technology MA, English, Iowa State University PhD, Finance, Massachusetts Institute of Technology MARSHALL FREIMER Professor of Management Science, Computers and Information Systems (Retired) AB, Mathematics, Harvard University PhD, Mathematics, Harvard University

55 Simon Business School Course Catalog 2020-2021

MICHAEL GOFMAN PREMA IYER Assistant Professor of Finance Clinical Assistant Professor of Accounting BA, Economics, Tel-Aviv University BA, Business, Mumbai MS, Finance, Tel-Aviv University MBA, Finance, Saint Louis University MA, Economics, Tel-Aviv University MBA, University of Chicago THOMAS H. JACKSON Distinguished University Professor and President Emeritus PhD, Finance, University of Chicago BA, American Studies, Williams College JD, Yale University HARRY GROENEVELT Associate Professor of Operations Management BS, Econometrics, Vrije Universiteit SUDARSHAN JAYARAMAN Wesray Professor of Business Administration; Professor of MS, Econometrics, Vrije Universiteit Accounting ADJUNCT FACULTY PhD, Operations Research, Columbia University B.Com., University of Bombay MBA, Bentley College RONALD W. HANSEN PhD, University of North Carolina-Chapel Hill William H. Meckling Professor Emeritus of Business Administration BA, Mathematics, Northwestern University ROY JONES Clinical Associate Professor of Computers and Information MA, Economics, University of Chicago Systems PhD, Economics, University of Chicago BA, History, Stanford University MS, Computer Science, Stanford University AVERY HAVIV PhD, Operations, Information and Technology, Stanford Associate Professor of Marketing University BMath, Statistics, University of Waterloo MSc, Statistics, University of Toronto RON KANIEL PhD, Quantitative Marketing, University of Toronto Jay S. and Jeanne P. Benet Professor of Finance BSc, Mathematics and Computer Science, Hebrew University of Jerusalem VINCENT W. HOPE Clinical Assistant Professor of Marketing MSc, Computer Science, Hebrew University of Jerusalem BS, Psychology, Denison University PhD, Finance, University of Pennsylvania MBA, Finance, Rochester Institute of Technology DAN KEATING Senior Lecturer YUFENG HUANG Assistant Professor of Marketing BA, English, College of the Holy Cross BSc, Economics, Sun Yat-sen University MBA, University of Rochester-Simon Business School MS Research, Economics, Tilburg University PhD, Marketing, Tilburg University DENNIS KESSLER Edward J. and Agnes V. Ackley Clinical Professor of Entrepreneurship GLENN D. HUELS MA, Sociology, John Jay College of Criminal Justice Clinical Associate Professor of Accounting MSL, Yale University Law School BS, Business Administration, State University of New York-Buffalo LLM, Northwestern University School of Law Certificate of Business Administration, Instituto de Empresa MBA, Rochester Institute of Technology

56 Simon Business School Course Catalog 2020 -2021

NARAYANA KOCHERLAKOTA DREW MARSHERALL Lionel W. McKenzie Professor of Economics; Director of the Clinical Assistant Professor of Management Bradley Policy Research Center Communication AB, Economics, University of Chicago BA, Communication/Journalism, St. John Fisher College PhD, Princeton University MA, Organizational Leadership, Medaille College EdD, Executive Leadership, St. John Fisher PHILLIP J. LEDERER Associate Professor of Operations Management ANDRÁS MIKLÓS BS, Physics, State University of New York-Stony Brook Clinical Assistant Professor MS, Applied Mathematics, Northwestern University MA, Political Science, Central European University PhD, Applied Mathematics, Northwestern University PhD, Political Science, Central European University

ADJUNCT FACULTY YOUNG SUN LEE JEANINE MIKLÓS-THAL Clinical Assistant Professor of Management Associate Professor of Economics and Marketing Communication Propaedeuse, International Economic Studies, Maastricht BA, Political Science, Chung-Ang University University MA, Journalism and Mass Communication, Chung-Ang University Propaedeuse, Econometrics, Maastricht University PhD, Communications, Florida State University MA, Economics, Maastricht University DEA, Economic Theory and Econometrics, University of Toulouse 1 YUKUN LIU Assistant Professor of Finance PhD, Economics, University of Toulouse 1 BA, Economics & Mathematics, Cornell University PhD, Economics, Yale University DEREK MOHR Clinical Associate Professor of Finance BA, Financial Administration, Michigan State University JOHN B. LONG JR. Frontier Communications/Rochester Telephone Professor MS, Applied Economics, University of Rochester Emeritus; Professor Emeritus of Finance JD, School of Law, Case Western Reserve University BA, Mathematics, Rice University PhD, Industrial Administration, Carnegie Mellon University LIZA MOHR Clinical Assistant Professor of Business Administration MITCHELL J. LOVETT BA, Economics and Mathematics, Columbia University Associate Professor of Marketing; Faculty Director of the PhD Program MA, Economics, University of Rochester BA, Mathematics, Economics, German, OhioWesleyan University MBA, Boise State University DUNCAN T. MOORE Vice Provost for Entrepreneurship; Rudolf and Hilda PhD, Business Administration, Duke University Kingslake Professor of Optical Engineering; Professor of Biomedical Engineering; Professor of Business Administration; Area Coordinator, Entrepreneurship RAVINDRA N. MANTENA BA, Physics, University of Maine-Orono Clinical Associate Professor of Computer and Information Systems MS, Optics, University of Rochester BE, Electrical Engineering, Birla Institute of Technology and PhD, Optics, University of Rochester Science MBA, Business Management, Indian Institute of Management M.Phil, PhD, Information Systems, New York University

57 Simon Business School Course Catalog 2020-2021

ALAN MOREIRA CHRISTIAN OPP Associate Professor of Finance Associate Professor of Finance BS, Industrial Engineering, Rio de Janeiro Federal University Vordiplom, Business Administration, Catholic University of Eichstaett-Ingolstadt MA, Economics, Rio de Janeiro Federal University MS, Accounting and Finance, London School of Economics & PhD, Finance, University of Chicago Political Science Diplom, Business Economics, University of Mannheim PAUL NELSON MBA, University of Chicago Clinical Professor of Marketing; Faculty Director of the MS Marketing Analytics Program PhD, Finance, University of Chicago BA, Mathematics, Economics and Business, Macalester College MS, Business Administration, University of Rochester TOM PATTERSON Clinical Assistant Professor of Management PhD, Business Administration, University of Rochester Communication BA, Art History, Washington and Lee University ELENA NESCIO MA, Asian Studies, University of Texas-Austin Clinical Assistant Professor of Marketing MBA, University of Rochester BS, Electronic Media Production, Kent State University BA, English, Kent State University DAVID PRIMO MBA, University of California–Berkeley Ani and Mark Gabrellian Professor; Associate Professor of Political Science; Associate Professor of Business Administration ROBERT NOVY-MARX BA, Economics and Political Science, Brown University Lori and Alan S. Zekelman Distinguished Professor of Finance MA, Political Sciences, Brown University BS, Physics, Swarthmore College MA, Economics, Stanford University PhD, Finance, University of California–Berkeley PhD, Political Science, Stanford University

SAM OGIE JAMES PRINZI Faculty Director of Health Sciences Programs Executive Professor BS, Mechanical Engineering, State University of BA, Mathematics & Economics, St. John Fisher College New York-Buffalo MS, Marketing, University of Rochester MBA, University of Rochester PhD, Marketing, California Coast University

DAVID J. OLIVEIRI Executive Professor of Business Administration MICHAEL A. RAITH Associate Professor of Economics and Management; Area BS, Accounting, University at Buffalo Coordinator, Economics and Management JD, University at Buffalo Vordiplom, Economics, University of Bielefeld MBA, University of Rochester Vordiplom, Computer Science, Fernuniversität Hagen Diplom, Economics, University of Bonn PhD, Economics, London School of Economics

HEIKKI RANTAKARI Associate Professor of Economics and Management BS, Economics, London School of Economics PhD, Massachusetts Institute of Technology

58 Simon Business School Course Catalog 2020 -2021

RICKY ROET-GREEN ABRAHAM SEIDMANN Assistant Professor of Operations Management Xerox Professor of Computers and Information Systems; and Area Coordinator, Computers and Information Systems, and BA, Economics and Political Science, Tel Aviv University Operations Management MA, Political Science, Tel Aviv University BSc, Industrial and Management Engineering,Technion, Israel MSc., Applied Mathematics, Tel Aviv University Institute of Technology PhD, Operations Research, Tel Aviv University MSc, Operations Research, Technion, Israel Institute of Technology PhD, Industrial Engineering, Texas Tech University ZACH ROTH Clinical Assistant Professor of Business Administration BS, Information Technology, Rochester Institute of GREG SHAFFER Technology John M. Olin Distinguished Professor; Professor of Economics and Management and Marketing MS, Information Technology, Rochester Institute of Technology BA, Economics and Mathematics, Swarthmore College MBA, University of Rochester MA, Economics, Princeton University PhD, Economics, Princeton University HUAXIA RUI Professor of Computers and Information Systems JOHN SCHLOFF BE, ME, Control Science and Engineering,Tsinghua University Executive Professor PhD, Information Management,The University ofTexas-Austin BA, Economics, University of Southern California MBA, Pepperdine University RONALD M. SCHMIDT Janice M. and Joseph T. Willett Professor of Business PAUL F. SHANAHAN Administration for Teaching and Service Executive Professor BA, Economics, The Ohio State University BS, Management Law and Economics, Rensselaer Polytechnic MA, Economics, The Ohio State University Institute JD, Albany Law School of Union University BRYCE SCHOENBERGER Assistant Professor of Accounting THOM SHAW MA, University of Colorado, Leads School of Business Clinical Assistant Professor of Management Communication and Leadership PhD, Accounting, University of Southern California BA, English, Yale University MA, English and American Literature, University of Chicago G. WILLIAM SCHWERT Distinguished University Professor and Professor of Finance and MFA, Creative Writing, Emerson College Statistics AB, Economics, Trinity College YARON SHAPOSHNIK MBA, Finance, Econometrics, University of Chicago Assistant Professor of Operations Management PhD, Finance, Econometrics, University of Chicago BS, Information Systems Engineering,Technion- Israel Institute of Technology MS, Industrial Engineering, Technion- Israel Institute of Technology PhD, Operations Research, Massachusetts Institute of Technology

59 Simon Business School Course Catalog 2020-2021

CAROL C. SHUHERK GIULIO TRIGILIA Clinical Associate Professor of Management Assistant Professor of Finance Communication MA, Economics, Collegio Carlo Alberto PhD, Rhetoric and Communication, University of Oregon MA, International Relations, University of Bologna PhD, Economics, University of Warwick CLIFFORD W. SMITH, JR Louise and Henry Epstein Emeritus Professor of Business Administration and Emeritus Professor of Finance and WEIGUANG WANG Economics Assistant Professor of Computers & Information Systems BA, Economics, Emory University BS, Management Science, University of Science and PhD, Economics, University of North Carolina-Chapel Hill Technology of China MS, Management Science, Chinese Academy of Sciences TAKEAKI SUNADA PhD, Information Systems, University of Maryland-Robert Assistant Professor of Marketing H. Smith School of Business BA, Economics, International Christian University MS, Economics, University of Tokyo JEROLD B. WARNER Fred H. Gowen Professor of Business Administration; Professor PhD, Economics, University of Pennsylvania of Finance BS, Economics, University of Pennsylvania DAVID TILSON MA, Operations Research, Yale University Clinical Professor of Computers and Information Systems MBA, Economics and Finance, University of Chicago BEng, Electrical and Electronic Engineering, Queen’s University of Belfast PhD, Economics and Finance, University of Chicago MSc,Telecommunications Engineering, University of London MBA, Information Systems and Entrepreneurship, University of CHARLES E. WASLEY Texas-Austin Joseph and Janice Willet Distinguished Scholar; Professor of Accounting PhD, Information Systems, Case Western Reserve University BS, Accounting, State University of New York-Binghamton MS, Accounting, State University of New York-Binghamton VERA TILSON Associate Professor of Operations Management PhD, Accounting, The University of Iowa SB, Electrical Engineering, Massachusetts Institute ofTechnology MS, Applied Mathematics, Colorado School of Mines GERARD J. WEDIG Associate Professor of Business Administration; Academic PhD, Operations Management, CaseWestern Reserve University Director of Health Care Programs BS, Economics, Washington University HEIDI TRIBUNELLA MA, Economics, Harvard University Clinical Professor of Accounting; Faculty Director of MS in Accountancy PhD, Economics, Harvard University BS, Accounting, State University of New York-Geneseo MS, Accountancy, State University of New York Institute of KURT WOJDAT Technology Clinical Assistant Professor of Accounting Certified Public Accountant, New York State License BS, Accounting, State University of New York-Albany MBA, Finance, University of Rochester PhD, Accounting, University at Buffalo

60 Simon Business School Course Catalog 2020 -2021

JOANNA WU ADJUNCT FACULTY Susanna and Evans Y. Lam Professor of Accounting; Area Coordinator of Accounting BARRY A. FRIEDMAN BA, International Economics, Beijing University Lecturer in Economics and Management MA, Economics, Tulane University BS, Psychology and Political Science, University of Rochester PhD, Business Administration, Tulane University PhD, Industrial and Organizational Psychology,The Ohio State University

JASON XIAO RICHARD C. INSALACO Assistant Professor of Accounting Lecturer in Finance BS, Business Administration, The Ohio State University BA, Political Science, University of Rochester PhD, Accounting, University of Pennsylvania JD, University of Michigan

JEROLD L. ZIMMERMAN RAMI KATZ Ronald L. Bittner Professor Emeritus; Professor Emeritus of Lecturer in Entrepreneurship Accounting MBA, University of Rochester BS, Finance, University of Colorado JD, Tel-Aviv University PhD, Business Administration, University of California-Berkeley

GREGG LEDERMAN PAVEL ZRYUMOV Lecturer in Marketing Assistant Professor of Finance BS, Ithaca College School of Business Mathematics, Moscow State University MBA, University of Rochester MA, Economics, New Economics School PhD, Finance, Stanford University MICHAEL RIEDLINGER Lecturer in Entrepreneurship BFA, Rochester Institute of Technology MBA, Finance and Accounting, University of Rochester

JEFFREY SOKOL Lecturer in Entrepreneurship BS, Chemical Engineering, University of Rochester MBA, University of Rochester

THOMAS TRIBUNELLA Lecturer in Accounting MBA, Accounting, Rochester Institute of Technology PhD, Information Science, State University of NewYork-Albany Certified Public Accountant, New York State License

MARK W. WILSON Lecturer in Entrepreneurship BS, Mechanical Engineering, Rensselaer Polytechnic Institute MS, Mechanical Engineering, Rensselaer Polytechnic Institute