Brand Touchpoints

A brand touchpoint refers to any way in which a person can come into contact with your brand. The sum of all these interactions forms a cumulative relationship between your organization and the target BRAND audience. Customers tend not to give their trust to people or brands who speak an inconsistent message.

Most companies don’t realize how many touchpoints they have which are shaping the customer’s brand experience. Below is a list to get you thinking about what your company’s brand touchpoints are. Check off the items that apply to you and think about if they reflect your brand accurately and consistently.

Identity Basics ☐ e-newsletter Customer Service/Staff ☐ company name ☐ advertising ☐ staff bios and photos ☐ logo ☐ branded giveaway items ☐ dress code / uniform ☐ business card Social Media ☐ phone greeting ☐ website ☐ Facebook page, tabs, ☐ online contact form ☐ email voice & signature images & posts ☐ post purchase follow-up ☐ blog ☐ Twitter page & tweets Outreach ☐ powerpoint template ☐ Linked in profile & ☐ how you describe ☐ slogan/tagline company page yourself on blogs, in ☐ ☐ stationery Pinterest magazines, YouTube ☐ shows, etc. ☐ artwork signature Google Plus ☐ post-purchase ☐ voicemail greeting Purchase Experience ☐ ☐ mailing supplies ☐ signage & exhibits product names & icons ☐ ☐ receipt ☐ presentations, product hang-tags, ☐ proposals & speeches packaging & display events & nonprofits your ☐ company supports Marketing Materials coupons ☐ publications you pitch ☐ flyer delivery & vehicles ☐ press releases to ☐ brochure voice of product descriptions ☐ online calendars your ☐ stickers ☐ order form events get listed in ☐ advertisements ☐ ☐ receipt organizations you’ve ☐ promotions joined ☐ payment process ☐ coupons ☐ tradeshows ☐ mailingALICIA supplies NAGEL