MTV Sponsorship Opportunity TV, Catch up and Social
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MTV Sponsorship Opportunity TV, Catch Up and Social Channel Dates Cost 12 Months £200k per month Available Now Opportunity The Audience MTV are world leaders in producing genre defining MTV fans love to look good and have a higher than content engaging Gen Z and Millennials. Whether average disposable income: it’s a tour of a popstar’s crib or the latest from • MTV viewers love new gadgets, and are 8 times Geordie Shore, only MTV satisfies. more likely to buy them Through our dedication to find these hard to reach • 24 % keep up with the latest fashions audiences, wherever and however they wish to • They are 56 times more likely to search for consume our content, we have amassed a huge ‘beauty’ on the internet fanbase across all platforms. On social media alone, • 10 times more likely to visit the gym or go to we achieved over 1 billion content views in the UK exercise classes at least once per week last year!. • 48% are always looking for inspiration on where For the first time, we are providing brands with the to go for holidays or short breaks opportunity to partner with MTV across all key platforms, TV, VOD and social, reaching over 4m, 16- • 42% of MTV’s core audience can afford to 34s each month and building a credible association sometimes splash out on luxury goods with MTV. • 20% of MTV viewers agreed they spend a lot on money on toiletries and cosmetics for personal use The Content Source: TGI/GB TGI 2019 4th Quarter Survey/October 2019 TV and VOD sponsorship credits will be transmitted daily in high frequency across MTV UK originals and Benefits: TV, Catch Up and Social the best from the US, such as binge-worthy shows, Geordie Shore, Ex on the Beach USA and new brand • The partnership guarantees that the sponsor will shows like Stashed. be seen by Millennials and Gen Z in high numbers every day of the week. On MTV social feeds, Facebook, Twitter and Instagram, the sponsor will be promoted daily • Sponsorship of MTV content is proven to across content focusing on the latest pop culture increase brand awareness and key econometrics news and celeb stories. while driving positive empathy for the sponsor. There is also the opportunity for MTV’s in-house • Reach the audience as they engage with production team to make bespoke branded content produced specifically for them, content for the sponsor and seed via MTV. whether they are relaxing at home on TV or on the move. skymedia.co.uk @skymediaupdates skymedia The Accreditation (TV and VOD) • We estimate that sponsorship credits will surround approx. 2025 hours of programming, each month: – 2 x 10” and 6 x 5” idents per hour long show on MTV – 2 x 10” and 2 x 5” per hour long show on MTV Music Channels: MTV Music, Club MTV, MTV Classic , MTV Base and MTV Rocks – 1 x 10” ident per show on Sky Go and TV Set Top Box Monthly Social Deliverables • 2 x MTV News Facebook videos per week with the brand mentioned in text. This will also be shared on Twitter. In addition 2 x dark posts per week will be included with a brand logo or endframe (targeting brand’s audience) • 3 x MTV Celeb Facebook videos per week with the brand mentioned in text. This will also be shared on Twitter. In addition 3 x dark posts MTV FB Live Event per week will be included with a brand logo or endframe (targeting brand’s audience). Notes: • 3 x Instagram brand tagged posts per week. • Ratings are estimates based on current predictions. They will fluctuate in line with the market. • Brand integration on Facebook and Twitter • Impressions are estimates based on current headers. predictions. • The VOD Services included are Sky Go and Sky Set Top Box VOD. • Sponsor message to be discussed with MTV likely to include, ‘This programme is sponsored by…’. • We would not be able to take a fashion e-tailer as a sponsor due to commitments to existing sponsors” • Shows sponsored by Boohoo, AFPs and Shows carrying an international sponsor have been excluded from the package. Celebrity Ex On The Beach Contact Details Drachan Forster | MP Partnership Controller 0207 032 6637 | [email protected] Jack Campbell | MP Partnership Manager 0207 032 2335 | [email protected] MTV Push skymedia.co.uk @skymediaupdates skymedia.