Apply the SERVQUAL Instrument to Measure Service Quality for the Adaptation of ICT Technologies: a Case Study of Nursing Homes in Taiwan
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Service Loyalty
View metadata, citation and similar papers at core.ac.uk brought to you by CORE T he research reg ister for th is journ al is available at T h e cu rren t issue and fu ll tex t arch ive of this jou rn al is aprovidedv ailab le byat OAR@UM http://www.emeraldinsight.com/researchregisters http://www.emeraldinsight.com/0309-0566.htm Service Service loyalty loyalty The effectsof service quality and the mediatingrole of customer satisfaction AlbertCaruana 811 Centre forCommunication Technology,University of Malta, ReceivedOctober 1999 Msida,Malta RevisedMay 2000; October2000 Keywords Loyalty,Service quality, Customer satisfaction, Banking Abstract Serviceloyalty, with its final effect on repurchasing bycustomers, appears tohave receivedrelatively little attention.This study starts by first delineating theconcept ofservice loyaltyand proceeds to distinguish between service quality and customer satisfaction. A mediationalmodel that links servicequality to service loyalty via customer satisfaction is proposed.Appropriate measuresare identifiedand a postalsurvey is undertaken among1,000 retail banking customers.A response rate of20.5 per cent isobtained. Results indicate that customersatisfaction does play amediatingrole in theeffect ofservice quality on serviceloyalty. Theeffects of a number ofdemographic indicators on serviceloyalty are alsoreported. Implicationsare discussed,limitations of the study are notedand possible areas for further research are indicated. Introduction Service loyalty,with its final effect onrepurchasing by customers, is perhaps oneof the most importantconstructs in services marketing.Indeed, loyal customers thatindulge in repeat purchases are the bedrock of any business. Oneofthemore obvious questions relates tothe demographic characteristics of loyal customers,whether any such variables are more salient thanothers and howthese canbe usedfor segmentation purposes (e.g. -
A CASE STUDY of the CELLULAR INDUSTRY of GHANA AM Iddrisua
British Journal of Marketing Studies Vol.3, No.6, pp.15-30, July 2015 Published by European Centre for Research Training and Development UK (www.eajournals.org) ASSESSING THE IMPACT OF SERVICE QUALITY ON CUSTOMER LOYALTY: A CASE STUDY OF THE CELLULAR INDUSTRY OF GHANA A.M. Iddrisua, I.K. Noonib , Fiankoc, K.S., W. Mensahd a Department of Marketing, University of Professional Studies, P.O. Box LG 149, Accra-Ghana b Centre for Data Processing and Geo-spatial Analysis, P.O. Box OS 278, Accra Ghana c Faculty of Business, The Graduate School, Ghana Technology University College. PMB 100, Tesano. Accra-Ghana. dFaculty of Business, Marshal University College ABSTRACT: The study investigated the relationship between service quality and customer loyalty in the Cellular industry of Ghana. The research was conducted after the introduction of the Mobile Number Portability (MNP) system. The SERVQUAL model was used to measure relationship between service quality and customer loyalty among cellular service providers with customer satisfaction mediating these variables. Survey questionnaire was used to collect 311 data from mobile users who are subscribers of 5 of the major cellular firms in Accra Metropolis of Ghana. The data was analysed using correlation and multiple regression analysis. The findings revealed that service quality variables such as Tangibles, Responsiveness, Reliability, Assurance and Empathy have a positive influence on customer loyalty through customer satisfaction. The result further revealed customer satisfaction has a direct relationship with customer loyalty. The study recommends that mobile operators endeavour to improve the quality of mobile services offered to clients. KEYWORDS: Service quality, SERQUAL model, Customer loyalty, Customer satisfaction, Dimension. -
Service Development by Using Servqual and Quality Function Deployment in Private Banking Industry
International Journal of Recent Technology and Engineering (IJRTE) ISSN: 2277-3878,Volume-8, Issue 1C2, May 2019 Service Development by using Servqual and Quality Function Deployment in Private Banking Industry Jeyaprabha B, C Sundar 1. INTRODUCTION: Abstract. This study aimed to analyse and investigate the Service quality acts as mandate for the organization to various factors responsible for the quality of banking services survive in today’s competitive, aggressive and fierce and various other factors which are responsible to pull down the service level to some extent. In crux, improvement of quality of condition, those associations will be progressively effective banking services using Quality Function Deployment is the motto in the field of rivalry that exceed different contender to of the study. QFD matrix has two main requirements. One is address customers’' issues and requests. In different words, Customer requirement which captures the Voice of the customers clients are engaged and issues are considered from the point and the second is technical requirements which in turn capture of view of clients. The target of all administration the technical aspect for the same. SERVQUAL model of quality establishments is to furnish fitting administrations with high gap has been used to identify the Service requirement from the customer through a well structured questionnaire. A team of calibre and fulfilled by the custom. In the current scenarios, banking personnel who has rich experience in the field have been quality is characterized as per the client's needs and that identified and interviewed to come up with the technical client assumes a focal job in controlling the exercises of the requirement which could satisfy the customer requirement. -
An Unified Framework for Measuring E-Service Quality
Engineering, Technology & Applied Science Research Vol. 9, No. 3, 20 19 , 4249 -4254 4249 An Unified Framework for Measuring E-Service Quality Mohammed Ateeq Alanezi Ali Sellami College of Computing and IT, College of Computing and IT, Shaqra University, Saudi Arabia Shaqra University, Saudi Arabia [email protected] [email protected] Abstract —Companies continually seek efficiency by utilizing the the second explores theory in the form of technology rapid advances in technology to improve their electronic services acceptance models that are applicable in the field. (e-services). A perusal of the literature shows varying approaches for measuring e-service quality; these approaches have found A. E-Service little consent among reviewers. Therefore, this study attempts to The e-service concept is increasingly used as an important provide a new framework, a roadmap, as a useful model for determinant of a successful online environment [4]. Before researchers to measure user perception of e-service quality. For considering e-service quality, a definition of the term e-service this model, an extensive study is carried and these study findings is useful to ground the discussion. Again, there is little indicate that system functionality, procedure, content, user agreement regarding the parameters of e-service, as the field support, and manageability should be included in an empirical has not yet matured [8]. E-service can be simply defined as research model for measuring e- service quality. providing service to users electronically [9]. More elaborately, e-service is defined as “deeds, efforts or performances whose Keywords-electronic service; e-service quality; framework introduction delivery is mediated by information technology. -
Benchmarking: an International Journal Benchmarking: an International Journal
Benchmarking: an International Journal Benchmarking: an International Journal A SERVQUAL Approach to Identifying the Influences of Service Quality on Leasing Market Segment in the German Financial Sector Journal: Benchmarking: an International Journal Manuscript ID BIJ-12-2016-0194.R1 Manuscript Type: Original Article Keywords: german, leasing market, finance, marketing, Service Quality Page 1 of 24 Benchmarking: an International Journal 1Benchmarking: an International Journal 2 3 A SERVQUAL Approach to Identifying the Influences of Service Quality on Leasing 4 Market Segment in the German Financial Sector 5 6 7 Abstract 8 9 Purpose – The purpose of this paper is to determine the nature of the relationship between 10 service quality and desired customer behaviours in the leasing market using an appropriate 11 service quality measurement model. We take a step further by recognising the possible 12 differences in influence of service quality in private and corporate customers, and those 13 business dealings with low, medium and high lease values. 14 15 Design/methodology/approach – We use deduction method to test the SERVQUAL in the 16 German leasing market and the relationship between customer satisfaction and desired 17 behavioural outcomes. The developed questionnaire is based on the 22 item scale of the 18 SERVQUAL approach. Samples are selected based on convenience sampling. 19 Findings – We found differences in the levels of inflence by SERVQUAL dimensions on 20 corporate and private customers as well as among those customers with different leasing 21 contract values. From the regression analyses, it is clear that ‘assurance’ from the leasing 22 company is the most common SERVQUAL dimension that has significant impact on overall 23 service quality perceptions and obtaining customers satisfaction and loyalty (behavioural 24 25 outcomes). -
Service Quality and Customer Satisfaction in Public Sector Organizations: a Case Study of the Commission on Human Rights and Administrative Justice
SERVICE QUALITY AND CUSTOMER SATISFACTION IN PUBLIC SECTOR ORGANIZATIONS: A CASE STUDY OF THE COMMISSION ON HUMAN RIGHTS AND ADMINISTRATIVE JUSTICE. BY AMANFI JNR., BENJAMIN (B. A. INTEGRATED DEVELOPMENT STUDIES) PG4085010 A Thesis Submitted to the Institute of Distance Learning, Kwame Nkrumah University of Science and Technology in Partial Fulfillment of the Requirements for the Degree Of COMMONWEALTH EXECUTIVE MASTERS IN BUSINESS ADMINISTRATION INSTITUTE OF DISTANCE LEARNING, KNUST JULY, 2012 i DECLARATION I hereby declare that this submission is my own work towards the CEMBA degree and that, to the best of my knowledge, it contains no material previously published by another person nor material which has been accepted for the award of any other degree of the University, except where due acknowledgement has been made in the text. BENJAMIN AMANFI JNR (PG4085010) …………………………….. ……………………….. ………………….. Student‟s Name & ID Signature Date Certified by: JOHN BAIDEN ……………………………… ……………………….. ………………… Supervisor‟s Name Signature Date Certified by: PROF. I. K. DONTWI ……………………………. ……………………….. ……..…………. Dean, IDL Signature Date ii DEDICATION I dedicate this work to my dear and supportive wife, Mrs. Annie Amanfi and my two adorable daughters, Jessica Nana Ama Amanfi and Bettina Mame Araba Amanfi. iii ACKNOWLEDGEMENTS First and foremost, I express my profound gratitude to Almighty God for his protection, mercies and for granting me the grace to come this in my academic endeavours. I am also grateful to my supervisor, Mr. John Baiden for his guidance, encouragement and painstakingly scrutinizing my work and offering the needed directions. I am also indebted to Miss Christina Yankson, for diligently typing the entire work. Finally, I am grateful to the Management and my colleague employees of the Commission on Human Rights and Administrative Justice, for their help and contribution towards this project. -
SERVQUAL and SERVPERF: a Review of Measures in Services Marketing Research by Mohd
Global Journal of Management and Business Research Marketing Volume 13 Issue 6 Version 1.0 Year 2013 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc. (USA) Online ISSN: 2249-4588 & Print ISSN: 0975-5853 SERVQUAL and SERVPERF: A Review of Measures in Services Marketing Research By Mohd. Adil, Dr. Odai Falah Mohammad Al Ghaswyneh & Alaa Musallam Albkour Aligarh Muslim University, Aligarh, India Abstract - In India, the service sector has assumed greater economic importance over the past decade and enjoys the largest share in GDP. Banking and financial services, being an important part of service sector, are facing critical challenges to compete with the international players while satisfying customers by offering quality services. As delivering quality service to customers is a must for success, it needs to be continuously evaluated. Extant literature on the subject supports the contention that SERVQUAL and SERVPERF are the two most prominent scales forming the genesis for service quality assessment in different service sectors. Present paper attempts to present a review of the above mentioned two scales in an elucidative, concise and thoroughly documented manner. It also tries to posit the best approach of evaluating service quality in a more efficient and valid method for marketing managers/researchers in Indian context. Keywords : SERVQUAL, SERVPERF, service quality, scale, India. GJMBR-E Classification : JEL Code: M00, M31 SERVQUALandSERVPERFAReviewofMeasuresinServicesMarketingResearch Strictly as per the compliance and regulations of: © 2013. Mohd. Adil, Dr. Odai Falah Mohammad Al Ghaswyneh & Alaa Musallam Albkour. This is a research/review paper, distributed under the terms of the Creative Commons Attribution-Noncommercial 3.0 Unported License http://creativecommons.org/licenses/by-nc/3.0/), permitting all non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited. -
Service Quality - Measure Excellence and Superiority in Comparison to Missing Expectations One’S Own Or Another’S Services Or Products
DATA SHEET Merriam-Webster defines quality as a degree of excellence and superiority in kind or as a distinguishing attribute as a characteristic. By this definition, quality necessarily includes a process to Poor Service Quality - measure excellence and superiority in comparison to Missing expectations one’s own or another’s services or products. While service and technology providers are able to measure specific attributes objectively to determine quality, our customers generally measure quality subjectively Good Service Quality - through their perceptions. While missing expectations Meeting Expectations is “poor” service quality, and “good” service quality means that you are meeting expectations, delivering “high” service quality has become an imperative for enterprise solutions. Also, any time we see another High Service Quality - product or company that raises those quality High Customer expectations, that becomes the norm or minimal expectation. As a result, high service quality in the Satisfaction way you support your customers can ultimately Customer Loyalty translate into customer loyalty, and in turn higher customer satisfaction, retention, brand growth and Brand Growth profitability. Profitability The quality of your solutions is based on your customer’s entire experience – from acquisition, to installation, usability, reliability, serviceability and support. However, your brand can be damaged and loyalty lost if you aren’t able to achieve the level of service quality your Quality is a degree of customers expect. It is not sufficient to claim success in your service excellence & superiority in delivery because you “fixed” the issue. Customers will measure you by kind or as a distinguishing their perception of how you responded, how you deliver the service and attribute as a characteristic. -
Service Quality
Service Quality - Expectations, perceptions and satisfaction about Service Quality at Destination Gotland - A case study Authors: Md.Hussain Kabir and Therese Carlsson Subject: Master thesis in Business Administration Program: Masters Program in International Management 15 ECTS Gotland University Spring semester 2010 Supervisor: Bo Lennstrand Abstract This thesis is discussing and analysing expectations and perceptions about service quality in Destination Gotland. The aim is to analyze and research about the role of service quality for creating customer satisfaction and we want to find out the gap between expectations and perceptions through the customers point of view. The difference between expectations and perceptions can be described as satisfaction or lack of satisfaction. The specific questions that are researched in this thesis are: 1. What expectations does customer have on Destination Gotland‟s service quality to become satisfied? 2. What perceptions does customer have about the service quality at Destination Gotland? 3. What are the differences between expectations and perceptions (gap 5 in the SERVQUAL-model)? The survey is constructed as a case-study and is based on the quantitative method. The results from the different dimensions show that there is a gap between expectations and perceptions which means that the customers are not fully satisfied about the service quality at Destination Gotland. On the other hand, the main respondents said yes on the question if they think the service meet their expectations. From the overall result in the statements we can see that there are several gaps between expectations and perceptions which means that the service quality do not fully meet the expectations. -
Using SERVQUAL Method to Assess Tourist Service Quality by the Example of the Silesian Museum Established on the Post-Mining Area
land Article Using SERVQUAL Method to Assess Tourist Service Quality by the Example of the Silesian Museum Established on the Post-Mining Area Natalia Kowalska * and Anna Ostr˛ega Faculty of Mining and Geoengineering, AGH University of Science and Technology, 30-059 Kraków, Poland; [email protected] * Correspondence: [email protected]; Tel.: +48-537-030-635 Received: 23 July 2020; Accepted: 18 September 2020; Published: 21 September 2020 Abstract: The increasing role of the tourism industry in the global economy and the growing competition makes it necessary to ensure constant performance and continually improve quality. The paper draws attention to the necessity of conducting research on tourist attraction quality also in post-industrial areas which have become attractive tourist sites. It is emphasised that industrial tourism is a new yet quickly developing phenomenon in Poland, which compels managers to differentiate their service range and improve quality standards. The paper employs the SERVQUAL (SERvice QUALity) method to assess the quality of tourist services as a theoretical instrument to measure overall visitor satisfaction. The subject of the research was the Silesian Museum, which is result of reclamation and revitalisation of the inactive “Katowice” Hard Coal Mine. The article presents an empirical verification of the methodology which was modified for the purposes of the research subject. The Museum is considered to be one of the most important cultural centres and a crucial element of the social life of the Silesia region where mining activity has been carried out for centuries. Thirty young people from different continents participated in the survey. The results demonstrated that the expectations of the visitors were not met in three cases only which suggests a very high quality of the Silesian Museum. -
The Components of Service Quality an Application to the Transportation Industry in Portugal Abstract
THE COMPONENTS OF SERVICE QUALITY AN APPLICATION TO THE TRANSPORTATION INDUSTRY IN PORTUGAL ABSTRACT This research examines service quality perceptions in the transportation industry. First, it analyses the theory about service quality conceptualization. Then a modified SERVQUAL instrument is developed, and applied to the inter-city bus industry using as subject one of the largest Portuguese bus companies: Resende. The present investigation critically analyses SERVQUAL: an instrument that its authors - Parasuraman, Zeithaml, and Berry- want to be of general application. It determines the service quality dimensions of the bus industry, and quantifies Resende's service quality. Five service dimensions are identified: READINESStRELIABILITY, TRUST, COMFORT, SECURITY, and ACCESS. They are examined in terms of their impact of customers' overall quality perception and their willingness to recommend the firm to a friend. These variables are found to be affected heavily by two dimensions: trust and comfort. The present investigation's main conclusion is that SERVQUAL is a good starting base to quantify service quality, but it is neither of general nor of direct application. The SERVQUAL instrument would need some adjustments to fit each particular situation. Times have changed. Portugal is no longer predominantly a manufacturing nation. We are now in the midst of a new service economy, where personal relationships are becoming crucial and even more important than product performance. No marketing is needed if it simply means discounting. Sell services through quality. Perhaps no single word has appeared more often in services literature during the last 12 months than "quality". Designing and marketing high quality services is likely to be a strategic issue through the 1990s. -
Applying Servqual to the Banking Industry
EAST-WEST Journal of ECONOMICS AND BUSINESS Journal of Economics and Business Vol. XIX – 2016, No 2 APPLYING SERVQUAL TO THE BANKING INDUSTRY Andreas P. Kakouris University of the Aegean, Panagiotis K. Finos Hellenic Open University ABSTRACT This empirical study examines the service quality perceptions of customers of the leading bank in the Serbian market. The survey was conducted by using the widely used SERVQUAL measurement tool. Moreover, comparison between SERVQUAL findings and customer satisfaction surveys was conducted along with an attempt to prove correlation between customers’ perceptions regarding service quality. Findings revealed gaps between expectations and perceptions among customers of the case-in-study bank which implies that there are service quality shortfalls that need to be taken care off. The absence of scientific work related to service quality measurement using SERVQUAL method in the Serbian banking market, makes this work regarded as pioneering. Although SERVQUAL instrument exhibited several disadvantages in comparison to customer satisfaction surveys, the recommendation is not to abandon SERVQUAL measurements but to remove limitations and adapt it to better correspond to each case. Keywords: Service quality, SERVQUAL, Customer satisfaction, Serbia, Financial institutions. JEL Classification: M1 57 EAST-WEST Journal of ECONOMICS AND BUSINESS Introduction As a consequence of the severe changes in the Serbian banking market that occurred during the period of year 2001 to 2005, the majority of domestic banks in Serbia closed and consequently substituted with foreign banks. This situation brought a lot of benefits for the international banks which started operating in Serbia. However, almost ten years after these changes, within the period of strong economic crisis, the banking sector of Serbia is becoming increasingly complicated as only few banks realized that the competitive advantage can be gained through service quality and customer satisfaction improvements.