GOTCHA BIKE powered by SOCIAL BICYCLES VALLEYBIKE SHARE Technical Proposal August 18th, 2017
www.gotchabike.com www.socialbicycles.com GOTCHA BIKE powered by SOCIAL BICYCLES SOCIAL BICYCLES
Section 1: Introduction
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Section 2: References & Financial Information
Customer Name: The City of Charleston (Holy Spokes Bike Share) Street Address: 2 George Street, Suite 3100 Cities, State, Zip: Charleston, SC 29401 Contact Name: Philip Overcash, Cities Planner Email Address: [email protected] Phone/Cell: (843) 724 - 3788
Philip Overcash, Charleston Cities Planner said, “The Cities of Charleston has been working with the Gocha Group since they were selected as the winning proposal in our 2015 RFP process. The strengths of their proposal included the type of bike share technology they employ, the detail of the technical requirements, the proposed business model and the flexibility of both the organization and the bike/station system. Charleston is a historic Cities and the people at Gotcha understand the impor- tance of designing a system around our unique context. Sean and Katie have demonstrated patience and persistence throughout the RFP and contract processes and done everything we have asked. Got- cha has been an excellent partner and we looking forward to launching with them in a few weeks!”
Customer Name: Auburn University (War Eagle Bike Share) Street Address: 330 Lem Morrison Drive Cities, State, Zip: Auburn, AL 36849 Contact Name: Don Andrae, Manager of Parking Services Email Address: [email protected] Phone/Cell: (334) 844 - 4143
Don Andrae, Auburn University’s Parking Services Director said, “The War Eagle Bike Share program at Auburn University has far exceeded everybody’s expectations. We are so glad that we instituted the program and certainly recommend the Gotcha Bike group to anybody that is looking at starting a bike share program. The service, equipment and marketing expertise they have provided has made the program a big success with our students. Not a day goes by that we do not receive compliments about the program and the benefits that it has brought to the campus.”
Customer Name: University of Oklahoma (Crimson Cruisers) Street Address: 660 Parrington Oval Cities, State, Zip: Norman, OK 73019 Contact Name: Brynn Daves, Assistant Dean of Students Email Address: [email protected] Phone/Cell: (405) 325-3161
Brynn Daves, Assistant Dean of Students for Student Affairs, said, “The bike share idea was just an- other program until Gotcha Bike was involved. Instead of our campus fitting-in to a ‘one-size-fits-all’ company, Gotcha Bike was completely customizable to our University community’s needs, adaptable to any challenges or changes along the way, and one-hundred percent responsive and team/customer service-oriented. Hands down, Gotcha Bike is one of the best third-party-vendor-experiences I’ve had. The success of the OU Crimson Cruisers bike share program is the true testament to this.”
Within the first 2 months of program launch, 2,583 users took 13,660 trips and burned 524,942 calories. CONFIDENTIAL Page 5 GOTCHA BIKE powered by SOCIAL BICYCLES SOCIAL BICYCLES
Customer Name: Savannah College of Art and Design (SCAD Bike Share) Street Address: 250 Bull Street Cities, State, Zip: Savannah, GA 31401 Contact Name: Charles Hall, Director of Transportation and Parking Services Email Address: [email protected] Phone/Cell: (912) 525-4537
Eleanor Gates, SCAD’s Senior Project Manager said, “Fall-term ridership on our SCAD Bus silver line to the grocery store and other shopping areas has decreased 30-35% from spring-term ridership –the only viable reason is due to bike share (student population is up from spring, freshman aren’t allowed to have cars on campus this year – so you’d think ridership would increase!). While Gotcha and pro- gram numbers clearly show our success, I believe the reduction in bus ridership shows that success even more effectively. Yay bike share!”
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Financial Stability
Letter of Support
1'A\ MSOUTH. EQUITY PARTNERS
Date: August 13, 2017
To WhomIt May Concern:
This letter is to confirmthat Gotcha Bike, LLC along with its parent company Gotcha Media Holdings, LLC, is in excellent financialst anding. MSouth Equity Partners II, L.P. has been an equity investor in this company (or one of its affiliates)since 2013 and fully intends to remain an ardent financial supporter of the company for the foreseeablefuture. MSouth Equity Partners is a private equity investment firmbased in Atlanta, GA that manages over $1 billion of committed equity capital. MSouth makes long-term investments in healthy, high-growth companies such as The Gotcha Group.
If I can be of further assistance, please feel freeto contact me at (404) 816-3255.
Partner
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Two Buckhead Plaza 3050 Peachtree Road NW Suite 550 Atlanla, Georgia 30305 tel 404 816.3255 fax 404.816.3258 web www msouth com GOTCHA BIKE powered by SOCIAL BICYCLES SOCIAL BICYCLES
Section 3: Organization Development & System Insight
Implementing a successful bike share demands expert attention. It takes miles of experience and mountains of work to achieve a finely-tuned operation. Read on to discover what makes Gotcha Bike the most flexible and functional bike share program in existence.
• GPS enabled – GPS tracking provides wireless connectivity and real-time data. Users can access the bikes with or without a smartphone or computer. RFID cards available upon request. • • Brandable – Gotcha offers the most brandable bike in the industry. Gotcha bikes are fully customizable, offering multiple branding areas and exact Pantone color matching. Additional branding space is available on corral signage, within the app and on website widgets. Customized push notifications may be sent to riders with a call to action. • • Nearly maintenance-free – The lightweight and extremely durable bikes feature Kevlar seats, rustproof frames, puncture resistant tires, chainless belt drives and anti-theft security bolts. Should a maintenance issue arise, operators can efficiently track, manage and resolve it through SoBi’s advanced back-end technology. • • Easy to ride – The dual brakes (handlebar and coaster), belt drive, easily adjustable seat and three internal gears make Gotcha bikes simple to operate. Flashing safety lights on the front and rear are powered through a built-in solar panel and dynamo hub. • • Integrated lock – No bulky, expensive kiosks necessary. Each Gotcha bike is equipped with a robust U-bar lock that is compatible with most traditional bike racks. Interested in a free roaming system? SoBi’s geofence technology provides a flexilbe system that’s adapdable for every market. • 24/7 support – Dedicated fleet management and rider support ensure a • successful bike share program. • • • Affordable growth model – Efficiently scale the bike share program with increasing demand through GPS geofences.
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Bicycles
NOTE: Bike warrantied for the lifetime of the agreement. Branding is customizable and the mock-up shown is solely for reference.
hand brake grip bell branded basket rust proof kevlar seat aluminum numbered, adjustable post front & rear frame safety lights
puncture- Real-Time GPS/Accelerometer resistant tires LCD Screen and Keypad Solar and Rider Powered RFID/NFC Reader Integrated Rear Lighting
Manufacturing origin: Taiwan
coaster brake kickstand belt drive 3-speed internal gears* additional branding space
INTEGRATED LOCK REAL-TIME GPS HOLD FUNCTION REPAIR FUNCTION Each bike is equipped with Each Gotcha bike is equipped Gotcha bikes feature a ‘hold’ Gotcha bikes also feature a a robust integrated U-bar with wireless connectivity and function that allows the rider ‘repair’ function that allows the lock that works with standard real-time GPS. Unlike other to park a bike during the user to report a maintenance bicycle racks. Gotcha bikes systems, SoBi’s GPS is a theft trip while maintaining the issue directly on the keypad can be reserved and accessed deterrent, data-gathering reservation on the bike. To interface on the bike. If an issue by web, mobile, RFID card or technology and a tool for pause the rental, users simply occurs, the rider simply pushes simply by entering an account locating missing or stolen press the “hold” button and the ‘repair’ button, selects the number and PIN on the bike bikes. lock the bike to a rack. This issue type and locks the bike. keypad interface. innovation improves security The operator will receive an and user-experience. alert instantaneously.
*Gotcha bikes are proudly built in Charleston, SC. Higher gearing options (ex. 7-speed) are available for an additional cost.
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How it Works
Finding and reserving a bike is quick and convenient. Users can create an account using a computer or mobile device (Android or iOS). To register, simply select the network and membership plan, enter account details, agree to terms and conditions, select a 4-digit PIN and enter payment information. After signing up, the app walks users through a 5 step user on-boarding process explaining how to use the system. If the bike share program is expanded into local campuses or adjoining communities, SoBi’s open API allows users to bounce between systems using the same account number. The SoBi platform accepts all major credit/debit cards and is PCI compliant.
Please note: Gotcha will create a custom user-friendly and mobile enabled website for the ValleyBike share system.
Find Reserve Ride Share Profile Billing Find a bike and Get directions View available Make friends on View statistics of View usage, check availability to the bicycle, routes and ride the SoBi network past rides and billing and adjust on the real-time check pricing data to share rides and communicate payment plan network map and reserve in statistics. with operators settings advance
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Qualifications and Experience
Gotcha’s East Coast Team
About Gotcha Bike The Gotcha Group was established in 2009 and focuses on providing affordable, safe and sustainable modes of transportation. In 2015, Gotcha set out to create a revolutionary bike share system. Gotcha designed a durable bicycle perfectly suited for bike share programs then entered a strategic partnership with Social Bicycles (SoBi) to equip each bike with an unparalleled GPS locking mechanism. The Gotcha Group consists of 40 employees and is headquartered in Charleston, South Carolina with an additional office in Los Angeles, CA. To view project samples, please visit http://gotchabike.com.
Gotcha and SoBi are dedicated to making the bike share experience accessible for a variety of riders. The smart lock technology is flexible enough to be retrofitted onto a variety of bicycles including ADA compliant models to provide a more equitable system. In addition, we offer an e-bike ideal for navigating hilly terrain.
Primary Contact: Katie Sargeant, Director of Gotcha Bike 7 Radcliffe Street, Suite 200 Charleston, SC 29403 tel: 863.640.4363 fax: 843.203.3219 email: [email protected]
About SoBi Since 2010, SoBi has delivered its innovative smart lock and related software solution to a wide variety of programs, including municipal, university and commercial markets and currently has 3,000+ bikes live in over 17 locations. With its cutting edge technology and low-cost system, Social Bicycles is in a unique position to implement the next generation of bike share for the Pioneer Valley. To view project samples, please visit http://socialbicycles.com/#where.
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CurrentProjects and Upcoming Projects Gotcha feels confident in our ability to provide a fully customizable bike share program. Our goal is to offer Pioneer Valley citizens, students, and tourists with a safe, healthy, and sustainable mode of transportation that the Cities will be proud of.
Social Bicycles Implemented Projects
Bikes/ Launch Population Location Stations Date Services Provided Structure
Planning, equipment, implementation, Public / Municipal For BIKETOWN 1,000/100 7/19/2016 633,000 operations training, on-going technical and Profit Portland, OR operational support, hosted services Motivate Operates
Planning, funding, equipment, Public / Municipal SoBi Hamilton implementation, operations, operations 750/110 1/15/2015 519,000 Non - Profit Hamilton, ON training, on-going technical and operational SoBi Operates support, hosted services, sponsorship sales
Planning, equipment, implementation, Public / Municipal For Grid operations training, operations training, 500/50 11/25/2014 1.97 million Profit Phoenix & Mesa, AZ on-going technical and operational support, CycleHop Operates hosted services
Planning, equipment, implementation, Public / Municipal For Breeze Bike Share 500/50 11/2015 95,000 operations training, on-going technical and Profit Santa Monica, CA operational support, hosted services CycleHop Operates
Private / Corporate Planning, equipment, implementation, BIKETOWN WHQ For Profit 400/- 8/2016 n/a operations training, on-going technical and Beaverton, OR Holy Spokes operational support, hosted services Operates
Planning, equipment, implementation, Public / Municipal For Coast assisted with sponsorship sales, operations 300/30 11/17/2014 350,000 Profit Tampa, FL training, on-going technical and operational CycleHop Operates support, hosted services
Planning, equipment, implementation, Public / Municipal For Coast operations training, on-going technical 300/30 2/1/2017 257,000 Profit St. Petersburg, FL and operational support, hosted services, CycleHop Operates sponsorship sales
Planning, equipment, implementation, Public / Municipal For VeloGo 300/30 6/2015 900,000 operations training, on-going technical and Profit Ottawa, ON operational support, hosted services CycleHop Operates
Planning, equipment, implementation, Public / Municipal For UHBikes 250/25 9/2016 390,000 operations training, on-going technical and Profit Cleveland, OH operational support, hosted services CycleHop Operates
Planning, equipment, implementation, Public / Municipal For Juice operations training, on-going technical 200/20 12/24/2014 260,000 Profit Orlando, FL and operational support, hosted services CycleHop Operates assisted with sponsorship sales
Planning, funding, equipment, Public / Municipal implementation, operations training, on- Metro Bikes Non - Profit 200/20 4/17/2015 127,000 going technical and operational support, Topeka, KS Transit Agency hosted services, assisted with sponsorship Operates sales
Planning, funding, equipment, Public / Municipal For SoBi Long Beach implementation, operations, on-going 200/10 5/2/2015 33,000 Profit Long Beach, NY technical and operational support, hosted SoBi Operates services, sponsorship sales
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Social Bicycles Implemented Projects
Bikes/ Launch Population Location Stations Date Services Provided Structure
Public Municipal / Planning, funding, equipment, University Reddy Bike Share implementation, operations training, on- 200/20 4/1/2013 260,000 Non - Profit Buffalo, NY going technical and operational support, Buffalo CarShare hosted services, sponsorship sales Operates
Planning, equipment, implementation, Public / Municipal For WeHo Pedals 150/20 8/30/2016 35,000 operations training, on-going technical and Profit West Hollywood, CA operational support, hosted services CycleHop Operates
Planning, equipment, implementation, Public / University UBikes 120/12 11/20/2015 22,000 operations training, on-going technical and Not For Profit Univ. of Virginia operational support, hosted services University Operates
Planning, funding, equipment, Public / Municipal implementation, operations training, on- Green Bikes Non - Profit 114/12 4/24/2015 216,000 going technical and operational support, Boise, ID Transit Agency hosted services, assisted with sponsorship Operates sales
Equipment, implementation, operations Public / Municipal For Wavelo 100/10 10/18/2016 763,000 training, on-going technical and Profit Krakow, Poland operational support, hosted services Private Operator
Planning, equipment, implementation, Public / Municipal For Relay Bike Share operations training, on-going technical 100/10 6/2016 464,000 Profit Atlanta, GA and operational support, hosted services, CycleHop Operates sponsorship sales
Planning, equipment, implementation, Public / Municipal For Long Beach Bike Share 100/10 3/2016 470,000 operations training, on-going technical and Profit Long Beach, CA operational support, hosted services CycleHop Operates
Planning, equipment, implementation, Private / Corporate Brite Bikes 100/10 100/10 n/a operations training, on-going technical and For Profit Bishop Ranch, CA operational support, hosted services CycleHop Operates
Planning, equipment, implementation, Public / University U. of South Florida 100/10 9/2015 50,000 operations training, on-going technical and For Profit Tampa, FL operational support, hosted services CycleHop Operates
Monash Univ. & Planning, equipment, implementation, Public / University Curtin Univ. 100/- 7/2015 n/a operations training, on-going technical and For Profit Australia operational support, hosted services 3rd Party Operator
Planning, equipment, implementation, Public / Municipal For Bay Bikes operations training, on-going technical 50/5 5/2016 100,000 Profit San Mateo, CA and operational support, hosted services, BMLB Operates sponsorship sales
Planning, equipment, implementation, Public / Municipal For Beverly Hills Bike Share 50/5 5/2016 35,000 operations training, on-going technical and Profit Beverly Hills, CA operational support, hosted services CycleHop Operates
Planning, equipment, implementation, Public / Municipal Mountain Rides operations training, on-going technical Non - Profit 40/8 4/15/2013 1,400 Sun Valley, ID and operational support, hosted services, Transit Agency assisted with sponsorship sales Operates
Planning, equipment, implementation, Public For Profit Key West, FL 25/- 11/2015 n/a operations training, on-going technical and Local Operator operational support, hosted services
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Social Bicycles Implemented Projects
Bikes/ Launch Population Location Stations Date Services Provided Structure
Private / Corporate American Express Bike Planning, equipment, implementation, 20/2 20/2 n/a For Profit Share NYC, NY operations SoBi Operates
Planning, equipment, implementation, Cadence Bike Share Private Amenity 20/2 11/15/2014 n/a operations training, on-going technical and Henderson, NV Cadence Operates operational support, hosted services
Planning, equipment, implementation, Public / Municipal For Menlo Park, CA 20/2 6/2015 n/a operations training, on-going technical and Profit operational support, hosted services CycleHop Operates Social Bicycles Upcoming Projects
Bikes/ Launch Popula- Location Stations Date tion Services Provided Structure
Univ. of California, Los Equipment, implementation, on-going Public / University Spring Angeles 130/13 73,000 technical and operational support, hosted For Profit 2017 Los Angeles, CA services CycleHop Operates
Grid Bikes Equipment, implementation, on-going Public / Municipal For Spring (expansion) 400/41 161,000 technical and operational support, hosted Profit 2017 Tempe & Mesa, AZ services CycleHop Operates
Relay Bike Share Equipment, implementation, on-going Public / Municipal For Spring (expansion) 500/50 464,000 technical and operational support, hosted Profit 2017 Atlanta, GA services CycleHop Operates
Equipment, implementation, operations Public / Municipal For Wavelo (expansion) Spring 1500/150 763,000 training, on-going technical and Profit Krakow, Poland 2017 operational support, hosted services Private Operator
Planning, equipment, implementation, Public / Municipal For Summer Palo Alto, CA 350/35 67,000 operations, on-going technical and Profit 2017 operational support, hosted services Motivate Operates
Planning, equipment, implementation, Public / Municipal Summer Capital District, NY 160/20 100,000 operations, on-going technical and Non - Profit 2017 operational support, hosted services SoBi Operates
Equipment, implementation, operations Public / Municipal For Brno Summer 100/10 378,000 training, on-going technical and Profit Czech Republic 2017 operational support, hosted services Big Board operators
Equipment, implementation, operations Public / Municipal For Brighton & Hove Summer 350/35 275,000 training, on-going technical and Profit United Kingdom 2017 operational support, hosted services Hourbike operators
Planning, equipment, implementation, Public / Municipal Fall operations, on-going technical and Eugene, OR 300/30 163,000 Non - Profit 2017 operational support, hosted services, SoBi Operates sponsorship sales
Planning, funding, equipment, Public / Municipal For Fall implementation, operations, on-going New Orleans, LA 700/70 390,000 Profit 2017 technical and operational support, hosted SoBi Operates services sponsorship sales
Planning, equipment, implementation, Public / Regional For Spring operations, on-going technical and Sacramento Region, CA 900/100 535,000 Profit 2018 operational support, hosted services SoBi Operates sponsorship sales CONFIDENTIAL Page 14 GOTCHA BIKE powered by SOCIAL BICYCLES SOCIAL BICYCLES
Gotcha Bike Projects
Bikes/ Services Location Stations Launch Provided Structure
Auburn University Planning, equipment, implementation and University / Municipal Auburn, AL 125/17 February 2016 training For Profit (Adding 25 bikes in Aug 2017) Gotcha Operates
Corporate Campus Half Mile North 5/1 February 2016 Planning, equipment, implementation and For Profit Charleston, SC training Half Mile North Operates
Northern Kentucky University University 50/3 April 2016 Planning, equipment, implementation, training For Profit Highland Heights, KY and sponsorship sales Gotcha Operates
EdR Residential Residential Properties 38/7 Spring 2016 Planning, equipment, implementation and For Profit MI, AZ, MN, MO, OK, training EdR Operates VA
SCAD Savannah, GA Planning, equipment, implementation and University Atlanta, GA 100/7 September 2016 training For Profit Gotcha Operates (Adding 45 bikes in Sept 2017)
University / Municipal UNC Wilmington 70/7 November 2016 Planning, equipment, implementation, For Profit Wilmington, NC operations and training Gotcha Operates
University of Oklahoma Planning, equipment, implementation, University Norman, OK 75/10 April 2017 For Profit operations and training Gotcha Operates
Public / Municipal City of Charleston 250/20 May 2017 Planning, equipment, implementation, For Profit Charleston, SC operations training and sponsorship sales Gotcha Operates
University UNC Charlotte 100/10 July 2017 Planning, equipment, implementation, training For Profit Charlotte, NC and sponsorship sales Gotcha Operates
University Queens University 10/1 August 2017 Planning, equipment, implementation, training For Profit Charlotte, NC and sponsorship sales Gotcha Operates
University of Mississippi University 50/7 September 2017 Planning, equipment, implementation and For Profit Oxford, MS training Gotcha Operates
University / Municipal UNC Chapel Hill 100/10 Fall 2017 Planning, equipment, implementation and For Profit Chapel Hill, NC training Gotcha Operates
Cities of Burlington, VT Planning, equipment, implementation, training University / Municipal (UVM, Champlain College and 100/15 Fall 2017 For Profit downtown Burlington) and sponsorship sales Gotcha Operates
Binghamton University University 30/4 Fall 2017 Planning, equipment, implementation and For Profit Binghamton, NY training Gotcha Operates
Lewis University University 10/1 Fall 2017 Planning, equipment, implementation and For Profit Romeoville, IL training Gotcha Operates
Mercy College University 10/1 Fall 2017 Planning, equipment, implementation and For Profit Dobbs Ferry, NY training Gotcha Operates
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Project Personnel
ValleyBike Share Project Staff
Professional Role Name(s) Skills / Competencies Designations Location / Accessibility
Primary point of contact for lifetime of agreement; Charleston, SC oversees operations for BS Advertising from 24/7 via email or phone Project Director Katie Sargeant smooth bike share launch; Florida State University monitors success of system; provides recommendations on fleet expansion
BS Marketing from Plans and coordinates bike Florida State University share launch; oversees bike Eric Sims or production and delivery; BA Urban Studies, Charleston, SC Project Manager Johnsie Wilkinson provides technology training Historic Preservation 24/7 via email or phone to City personnel; interviews & Community Planning and hires local fleet staff from College of Charleston
BS Industrial Design Gotcha Bike design, research, from Swinburne Charleston, SC Lead Bike Engineer Tom Ashby product sourcing and University (Melbourne, Available as needed implementation support Australia)
David Jennings, Bike assembly, decaling, tech Gotcha Bike Production / Gotcha Certified Charleston, SC Ben Widder and testing and implementation Implementation Team Mechanics Available as needed Jay Jeffers support
Oversees daily operations of Pioneer Valley, MA General Manager TBD Varies ValleyBike share system 24/7
Will complete Gotcha’s Pioneer Valley, MA Fleet Management Team TBD Bike maintenance Certified Mechanic 24/7 Training Program
Thoroughly proficient Rotating Gotcha in Gotcha Bike Providing customer service via Charleston, SC Customer Support Team Bike Team customer service and email, app and phone 24/7 via email/phone Members SoBi fleet management platform
Develops back-end tech and updates bike firmware; Brooklyn, NY Tech Support Team Social Bicycles Varies manages all technology- Available as needed related troubleshooting
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About the CEO After a successful career in real estate, Sean Flood decided to put his passion for advertising and sustainability on wheels. The GOTCHA (Green Operated Transit Carrying Humanity Around) Group began with the launch of Gotcha Ride in 2009. Eco-friendly electric vehicles provided free, safe rides for college students. The on-campus transportation programs were funded through outside sponsors, giving advertisers the unique opportunity to provide a much-needed service and align themselves with a sustainable initiative.
Gotcha has since acquired two other companies to create the modern day Gotcha Media Holdings, with assets in Ride, Bike, Give and Spot, providing unparalleled advertising access to universities and municipalities through meaningful, sustainable programs. Sean Flood is the Chief Executive Officer for Gotcha, overseeing all four company divisions. He takes a hands-on approach to each Gotcha Bike project and will be highly involved with the ValleyBike system every step of the way. Sean is based at Gotcha’s East Coast office in Charleston, SC.
CEO Sean Flood
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Corporate Culture At The Gotcha Group we play hard, but work harder. Our office is kid friendly, Mom and Dad friendly, dog friendly and overall just friendly to everyone who comes by. We are a team, but also one big spread out family, who count on and support each other and always respect one another, except across the ping pong table, then all bets are off.
Our work quality is a direct result of the unique backgrounds and diversified skill sets that make up each of our different departments and no matter which division we work for; our goals are the same. We are collaborative, innovative, competitive and surround ourselves with others as passionate and driven about growing the company as we are. We’re always pushing each other to work smarter and more strategically to get the results we want for both our team and our clients; and that result is typically pretty impressive, if we do say so ourselves (and we do).
Our office is bright, loud, high energy, vibrant and alive. The layout is open, as are the doors of anyone who works here from the CEO down, but feel free to grab a cold brew or beer from the tap while you wait for them to get off of a phone call. Our vibe is positive, our work schedules flexible and our attire casual, but above all else we remain professional and loyal to our brand at all times.
Our team members cover all roles, are kind to each other and have the strongest GIF game in the biz. There is always opportunity and encouragement for growth and most of us are currently in a different position than the one we started in, because like the company itself, we are all constantly evolving and changing in our roles here.
Most of all, we like each other and we especially like the brand that we’ve been working together to build, it’s one that we’re proud of and have fun showing up for every day, although all the coffee helps us show up too.
Quality Control Gotcha takes quality control very seriously. To ensure every bicycle meets our rigorous production standards, Gotcha bikes are proudly powder coated, assembled and decaled in South Carolina.
In addition to allowing our QA team to closely inspect every bicycle, it brings jobs to our local community and significantly reduces the shipping containers and packing materials needed to transport bikes. Gotcha bikes feature 10 year frames for maximum durability, providing an end-product with a lifespan that is significantly longer than traditional bike share bikes.
Accounting Led by the company’s CFO, Gotcha employs several experienced and talented employees in its accounting and finance group to ensure the company is able to quickly and accurately execute important functions in this department. Each individual has 10+ years of experience working in accounting / finance roles at a wide variety of companies.
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Section 4: Quality of Equipment/System, Equipment Operations & Bicycle Distribution
Project Scope Giving Back to Pioneer Valley (GOGO Program) In order to efficiently serve the Cities of ValleyBike, Gotcha Gotcha is currently developing the Give One, Get One recommends launching with 290 bicycles in Phase One. (GOGO) program which will offer cities that we As ridership increases, Gotcha will be able to expand the partner with the option of receiving one free kids’ bike for bike share through GPS geofences. Bikes can easily be every Gotcha Bike leased. The bicycles will added or moved due to the low infrastructure needed to be donated to a local school or program of your choice. operate the system. Gotcha aims to create a healthy bike Through this initiative Gotcha aims to increase share system, incorporating local entities and advocates bike access in cities and neighborhoods across the to assist with maintenance, training and program country. awareness and more.
Approach Gotcha will work closely with the Cities to select ideal bike hub locations for each service phase, targeting high- density areas that are easily accessible and have strong visibility. Ridership credits may be offered to incentivize users to start and end their trips at specified hub locations - this helps achieve natural rebalancing (without the use of gas-powered vehicles).
In addition, Gotcha will continuously monitor the system utilization metrics, sharing them with key project personnel and providing fleet expansion recommendations. Project team members will lead program review meetings quarterly. Gotcha’s number one goal is to ensure your fleet is performing at its best at all times.
Secure Transactions Each Gotcha bike communicates individually, making the fleet more resilient by not requiring terminals. This eliminates the single-point-of-failure issue inherent in conventional ‘smart-dock’ bike share, whereby if the terminal is inoperable, all bikes at that station are inaccessible. All financial transactions are completed automatically through the app/ website, providing additional protection for riders since they do not have to bring cash or credit cards to and from the designated rack locations. SoBi has security procedures in place to protect cardholder information and comply with the Payment Card Industry Data Security Standard.
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Optional Infrastructure Kiosks are not required at stations because the locking mechanism and transactional computer are integrated onto the bicycle. Gotcha Bike stations do not need any wiring or electrical power. Instead, Gotcha provides double-sided information panels that display station information, maps and way-finding, safety tips and branding opportunities for advertisers and sponsors. These panels are available in two sizes: large (58” x 30”) and compact (43” x 11”).
Gotcha Bike offers custom racks, manufactured with durable powder-coated steel, which require no wiring or electronics. This increases robustness and reduces the cost of stations. Racks provide significant branding real-estate, lending the program a cohesive feel. Traditional kiosks are available for registration and payment. Kiosks are solar powered with backup batteries.
Please note that Gotcha’s custom racks and signage panels are optional. The Cities may reallocate existing racks or source internally to ensure compliance with Cities guidelines.
Baseplates All station equipment can mount onto our modular baseplates, secured with custom security bolts to eliminate theft. This approach can forgo bolting directly into the pavement, resulting in simpler installation and increased flexibility for relocation.
As ridership increases, Gotcha will be able to expand the system area through GPS geofences, adding or moving hub locations. Due to the low infrastructure needed to operate the system, this process is simple and efficient.
Racks with Baseplates Station with Compact Sign
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System Maintenance Gotcha will manage all bike share operations for the ValleyBike share. In addition, Gotcha will hire a local management team to oversee the system health and efficiently solve any maintenance issues that may arise. The software management tools and applications set a new bar for fleet management and ensure our operations are as cost- effective as possible. The sophisticated and easy to use software is available 24/7 through any web browser. SoBi is constantly improving bike share technology - as new firmware becomes available Gotcha will update each bicycle to ensure the fleet is performing at its best.
Through the SoBi platform mechanics and fleet managers can create, track, manage and resolve maintenance issues on the GPS-enabled bicycles. They can also view the exact battery level on each bike. The ‘playbook’ app acts as an interactive bike manual and provides detailed troubleshooting tips. Usage can be aggregated system-wide and shared, enabling actionable planning.
To efficiently manage the bike share system, Gotcha will contract with a local bike shop to resolve any maintenance issues that arise. Most issues are resolved less than 24 hours after being reported. Please note that Gotcha Bike will be responsible operationally and financially for maintenance. If a bicycle needs to be replaced, Gotcha will be able to do so in a timely manner as all bikes are assembled, painted and decaled in the US.
Preventative Maintenance SoBi’s advanced back-end technology allows operators to set inspection alerts based on time (ex. once a month) or bike mileage (ex. every 500 miles). After receiving the inspection alert, Gotcha’s local mechanic will perform preventative maintenance along with a thorough safety check.
Redistribution GPS tracking allows operators to view the exact location of each bicycle in the system. Bicycle repositioning will be achieved through a combination of smart logistical planning and rebalancing using an eco-friendly vehicle. In addition, rider credits may be offered to incentivize users to pick up an out of hub bike and return it to a designated corral.
Maintenance Reporting via App
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Fleet Managment Software Visuals
Dashboard User Management View real-time alerts of the system including current Manage user profiles, payment information, usage and past rides, bike alerts, maintenance records, hub data, and direct communications. alerts and rider/admin communication.
Real-time Fleet Map Maintenance Ticketing View and manage bike availability and hub locations Operators can create, track, manage, and resolve in real-time. maintenance issues.
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Bike Management Finance Management Manage bike availability, battery life, maintenance Manage user finances including payments, refunds, records, and historical ride data. and credits.
Mapped Ride History User Messaging Track and monitor real-time GPS data from the bikes. Communicate directly with users to quickly resolve customer questions and issues.
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Data & Reporting
SoBi’s powerful tools help operators manage system data, marketing, inventory and training. The ‘data’ app allows Cities administrators to generate customizable reports on fleet status and health, membership and trip details and system revenue information. The SoBi management software tracks all bikes, users, transactions, maintenance and system usage. Finally, the Social Bicycles ‘playbook” app gives operators access to detailed educational tutorials and best practices on the entire Social Bicycles system. For more information on fleet management, please see “previous page”.
Available Reports - System utilization (bike, user, hub) - Bike distribution (hub, most/least active hubs) - Customer feedback and messaging - Total users (24-hour/week/month/year) - Detailed GPS routes - Carbon emissions reduced - Detailed miles traveled and calories burned - Maintenance reports - Terminal availability status - Trips categories (commute, social, safe, fast, etc.) - Rebalancing per station - Extensive financial analysis - Trip origin/destination by member type - Hold locations mapping - # trips booked (web/mobile/bike/kiosk) - Location and value of promotions
data.socialbicycles.com manage.socialbicycles.com
An extensive ‘data’ app allows you to generate customizable reports based on any Management software for bikes, users, transactions, maintenance, and system usage variables and time-frames CONFIDENTIAL Page 24 GOTCHA BIKE powered by SOCIAL BICYCLES SOCIAL BICYCLES
Section 5: Marking, Website and Outreach Engaging with Users Gotcha will create a custom website for the ValleyBike system. The site will include bike share registration and reservations along with station maps, way-finding, safety tips and branding opportunities for sponsors. The website will be user-friendly, intuitive and easily accessible via mobile devices. Ongoing changes will be made to the website as requested by the Cities.
To increase awareness and achieve program milestones, ongoing marketing support will be provided to City representatives. Prior to launch, Gotcha will create a comprehensive press kit for the Cities. Gotcha will promote the system via social media (Facebook, Twitter and Instagram) and mobile/web-based platforms.
Gotcha will also partner with local organizations to increase awareness. Sponsors, if acquired, will also assist in bike share promotion as available. Through SoBi’s badge system, promotions can be created based upon ridership data (ex. selecting a “Road Warrior” that racks up the most mileage per month).
Membership Interoperability Collectively, Gotcha and SoBi provide bike share programs to over 50 markets. Users will be able to access any of these networks through the same mobile application and account, providing seamless connectivity between bike share systems across the globe. To boost wellbeing and sustainability initiatives, Gotcha recommends hosting a ValleyBike competition to see which City can burn the most calories or present the highest amount of carbon emissions reduced.
IP and website maintained by Gotcha Bike. Bike share technology managed by SoBi.
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Sponsor Outreach & Available Assets
Gotcha offers an entire team dedicated to sponsorships. Across all divisions and platforms, Gotcha has a proven track record in securing advertising for local and national brands. We are very confident that we can tap into our diverse client database to help fund the ValleyBike system. Gotcha will work with the Cities to create custom sponsorship packages. Available branding assets include:
1 Bike frame - Basket, main down tube and lower portion of bike frame
2 Signage panels - Display advertising on signage panels at bike share stations
3 Bike racks - Logo placement on bicycle racks
4 Digital & social media - Digital advertising on system website, mobile app and social media
5 Print materials - Print advertising in various collateral, including maps, brochures, membership cards and promotional goods
1
1
1
2 5
4 3
The SoBi app and website widgets offer various branding opportunities for sponsors:
• Push notifications: send custom push notifications to riders with a call to action. The notification can be sent when users reserve, hold, or lock a bike. Sponsors have the ability to target specific bike share hubs or geofenced locations around the Cities. • Sponsored bikes: Upload a custom avatar, photo and text for bikes displayed on user maps (web app and map widget). • Sponsored hubs: Upload a custom avatar, photo and text for hubs displayed on user maps (web app and map widget).
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Public Relations
Gotcha Bike has a PR/Communications firm that handles public relations and community outreach for various programs. Should your program wish to engage them for public relations and social media support, we could highly endorse their effectiveness, as we have experienced in numerous markets including Charleston, SC, Sarasota, FL, Wilmington, NC and others.
Touchpoint Communications is a 12-year old, multiple award-winning communications firm based in Charleston. They have broad experience launching programs, working in discrete media markets and generating earned media and influencer support for diverse clients.
Touchpoint bases every program on client goals, building in strategies and tactics to reach – or better yet, exceed – those goals. They measure success through numerous means, including Ad and PR valuation for earned media; engagement for social media; web analytics; sales and usage goals, etc.
For this program, they would base our goals on the Cities’ desires. Based on past experience, the goals are likely to include: • Maximizing program awareness at launch through heavy exposure in earned media and with area influencers. • Sustaining interest in program with a cadence of milestone pitches and placements. • Careful assessment and listening in the market to determine challenges, opportunities best solved with PR and social strategies. • Be ever-ready to respond to crisis, should one develop.
The Gotcha Group has a Crisis Communication Plan that can be adapted to this market. The plan provides case-by-case protocols, which must be customized to each market’s critical audiences, appropriate spokespeople, communication channels, etc.
For this program, Touchpoint would craft a shelf- ready crisis plan, and deliver training virtually (or in person, for additional travel costs). Should a crisis arise, Touchpoint can be available to guide response either in person or from afar.
Touchpoint Communications generates more than $6 million in earned media value every year for its many clients. The firm generates media through the use of releases, individualized pitches, PR events and more. All programs start from research; for this program, we will pull local media lists, assess best targets, identify appropriate launch and beyond angles, and get to work!
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Section 6: Implementation Plan & Timeline The ValleyBike system will be financially sustained through a combination of sponsorship (to be acquired by Gotcha) and ridership fees. Gotcha offers a true partnership and will be responsible for the day-to-day operations and overall success of the ValleyBike system throughout the lifetime of the agreement.
Ridership Fees SoBi’s advanced back-end technology allows operators to easily customize membership plans and payment options within each municipality. Gotcha will work with the Cities to determine the ideal fee structure to ensure a healthy bike share system and encourage use. SoBi has security procedures in place to protect cardholder information and comply with the Payment Card Industry Data Security Standard.
Please note: Bike share access may be gated based on email domain for specific payment plans (ex. students must have an @umass.edu address in order to sign-up for discounted pricing). For an additional development cost, integration with student ID and local transit cards is available.
Gotcha recommends the following as an example: • Single trip: $2.50/trip (up to 30 minutes) $6-$8/hour overage fee • Day pass: $10/day (up to 120 minutes) $6-$8/hour overage fee • Monthly plan: $15/month; includes 60 minutes daily free time; $6-$8/hour overage fee • Annual plan: $120/year; includes 90 minutes daily free ride time; $6-$8/hour overage fee • Discounted membership plans may be created for local universities, sponsor organizations, etc.
Note: Overage fees are prorated to the minute of ride time. To ensure accessibility, additional fees will be charged to users ending rides outside of the geofenced hub locations. Ridership credits may be offered to users as a rebalancing incentive. For more information, please refer to “Redistribution” section above.
Multi-jurisdictional Bike Share Systems The University of North Carolina Gotcha provides bike share programs (with different ridership pricing models) in Wilmington, NC, Charlotte, NC and Chapel Hill, NC.
Savannah College of Art and Design Gotcha provides bike share services for SCAD in both Savannah, GA and Atlanta, GA.
For more information on seamless multi-network access, please refer to “Membership Interoperability”.
Gotcha’s integrated Ubar lock ensures bike/rack compatibility across all ValleyBike stations.
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Section 6: Implementation Plan & Timeline Timeline of Critical Tasks Gotcha’s mission is to provide a turn-key operation, taking all of the heavy lifting off of the Cities. Upon awarding of the contract, Gotcha will provide an on-site planning and installation team to meet with key decision makers to discuss station locations, fleet size and bicycle branding.
Gotcha will interview, hire and thoroughly train local staff to prepare for the bike share launch. These individuals will be responsible for overseeing the system health and efficiently solving any issues that arise. Our team will work hard to achieve a smooth and timely roll out. The matrix below provides standard project milestones.
As ridership increases, Gotcha will be able to expand the system area, adding or moving hub locations through GPS geofences. Due to the low infrastructure needed to operate the system, this process is simple and efficient.
PRE- PROJECT MILESTONES LAUNCH Q1 Q2 Q3 Q4 (3 months)
Installation and Expansion Installation of system equipment Monitor Initial System Usage (Adjust As Necessary) Project Development and Growth Membership Sales On-going Marketing Strategy Reach Out to Stakeholders/Advocates Partner with local businesses and student groups
Identify Sponsorship and Advertising Partners Measuring Results Collect data from system usage Collect data from user surveys Analyze data, assess results Create report with development/ expansion goals Implement Development Strategy Define the expansion scope based on report results Define the Work and Resources Develop the Schedule and Costs Analyze the Risks Order equipment Siting and Permitting Staffing and Training System Expansion
Note: Gotcha’s in-house sponsorship team will identify and oversee the solicitation of all program revenue sources. For more information, please refer to “Sponsorship”.
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Section 7: Customer Service & Bike Share Awareness Gotcha Bike provides an email address and phone number (listed within app, on the website and posted on all system signage) for 24/7 customer service. Real-time GPS tracking on each bicycle allows Gotcha to monitor the overall health of the bike share system, ensuring top-notch customer service. In addition, rider feedback and messaging is available through the mobile app and website.
Bike Share Accessibility Gotcha strives to be as inclusive as possible. We take a comprehensive approach to equity and address access through multiple channels including community engagement, station placement, cash payments, incentives and localized marketing. SoBi technology allows for integration with other fare systems and the purchase of cash memberships. The cash memberships currently require retail partners that can verify the identity of potential members.
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Section 7: Customer Service & Bike Share Awareness Customer Service Questions
QUESTION: ANSWER:
How will you measure and report bike share user Gotcha Bike loves receiving feedback from the Cities and satisfaction? its riders. Whenever a partner or customer experiences an issue with the software or hardware they have the ability to submit a ticket with questions, concerns or recommendations to SoBi’s JIRA system for quick, personalized responses. Additionally, users have the ability to communicate with the Gotcha Bike team anytime through the mobile app, website, customer service line or on the integrated bike keypad. How will you deal with emergency situations? In case of serious injury, riders are encouraged to call 911.
What service if any is provided after Customer Gotcha provides an email address and phone number for Service Hours? 24/7 customer service.
How will you maintain service levels on high call Due to Gotcha’s rider demographic and intuitive software, volume days? most customer service issues are received via mobile app, website or email. If necessary, Gotcha will provide additional staff members to resolve issues on high call volume days. What do you propose for staffing schedules? Gotcha customer service team members are available 24/7.
What do you propose as an acceptable level of ser- Gotcha takes customer service very seriously and places vice in terms of time to respond to a strong emphasis on the rider experience. Service level email and voice mails? indicators include the following:
Availability - 24/7 Email Response Rate - 90% of customer service emails will be responded to within 24 hours Phone Call Response Rate - 100% of customer service calls will be answered or returned within 24 hours Bike Availability/ System Health - 90% of bikes in the fleet will be available for rent 24/7 (industry standard is 70%)
If these metrics are not achieved, Gotcha will take immediate action to resolve any outstanding issues. How do you provide access for bicycle share for Users can simply type in their account code and pin number walk-up customers? on the integrated keypad to initiate a ride. No smartphone or computer access is required after creating an account.
How can you integrate bicycle share with Due to SoBi’s open API, integration with regional transit and regional transit and college electronic cards? college electronic cards is feasible. Additional development costs may be required.
How do you provide access for bicycle share for All Gotcha bikes feature a built in RFID card reader. The unbanked customers? cash memberships currently require retail partners that can verify the identity of potential members.
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User feedback As with any new program, there is a learning curve associated with bike share. Gotcha Bike will work hard to educate users on how to utilize the system as intended for point-to-point transportation. The most common user questions are listed below.
Q: “Why was I charged X amount?” (not understanding out-of-hub / out-of-system-area fees) A: If a user exceeds the free ride time included in their plan, they will incur an additional charge. These fees are designed to encourage two things: 1. Shared use of the bicycles. 2. Users to end their trips in locations that are convenient and easily accessible for other riders. Gotcha Bike’s customer service team will refund any first-time users and explain the reasoning behind the cost structure.
Q: “Can I pause my reservation?” (hold feature) A: Yes! In order to pause your reservation inside or outside the geofenced system area simply press the “hold” key on the integrated keypad on the back of the bike and follow the instructions to lock the bike to any standard rack. This feature will pause your reservation so other users cannot access the bike up to a maximum time deemed appropriate by the Cities (typically 30 minutes).
Q. “Will you add a hub to ______?” (rider requests for future hub locations) A: Thank you so much for your feedback! We appreciate your suggestion and will pass it along to the Cities for consideration as we look towards expanding the program.
Q: “Will I get charged if the bike share rack is full?” A: No. Every hub location features a geofenced “buffer zone” to ensure that bikes parked next to the rack will be counted as inside the hub location. (NOTE: When inserted, the Ubar immobilizes the rear wheel. The bicycle cannot be ridden until an other rider initiates a rental by typing in their account code.)
Q: “Can I reserve a bike in advance?” A. Yes! Bikes can be reserved in advance via the mobile app or website.
Q: “Do I need a smartphone or WiFi to access the bikes?” A: No! After your account is created you may initiate a ride by typing in your account number and PIN code on the bike keypad.
Winter Operations Gotcha bikes are equipped with rust-proof frames, puncture resistant tires and Kevlar seats for extreme durability in all weather conditions. It is up to the Cities as to whether bike share operations are provided during the winter season. To encourage ridership during colder months, Gotcha will develop specials and promotions. If necessary, the bike share system can be turned off in one or all cities to prevent users from accessing the bikes.
If the Cities decide to provide ValleyBike access year-round, Gotcha suggests creating a free hidden membership plan for “hub keepers”. Individuals living near the stations will have free access to the bike share system in exchange for shoveling snow around the hub. If necessary, Gotcha’s local fleet staff will also assist with clearing the stations.
Station Siting Gotcha will work closely with the Cities to select ideal bike hub locations for each service phase, targeting high- density areas that are easily accessible and have strong visibility. Gotcha Bike’s dedicated project management will work with the participating Cities to ensure all necessary permits are obtained for bike share stations and operations. We are very familiar with navigating the permitting processes and understand its importance on the success of the bike share system. CONFIDENTIAL Page 32 GOTCHA BIKE powered by SOCIAL BICYCLES SOCIAL BICYCLES
Bike Safety Bike safety is Gotcha’s top priority. All rules of the road will be posted on corral signage, inside the bicycle baskets and on the customized micro-sites. Gotcha will partner with local organizations to host riding clinics and promote bicycle safety.
Helmet Distribution As it stands currently, there is no sustainable and sanitary way to share helmets. Gotcha is working towards establishing a partnership with EcoHelmet, a unique foldable helmet designed to be purchased from a vending machine at bike share stations. EcoHelmet is in the process of obtaining the necessary safety certifications to distribute helmets within the United States.
Additionally, Gotcha is partnered with Bern helmets. Bike share users may receive 20% off of any online helmet purchase with promo code ‘GOTCHA20’. Upon award of the contract, Gotcha will also partner with local bike shops to offer discounted helmets to riders.
Liability Waver All users must digitally agree to the network terms and conditions prior to creating an account. The waiver is completely customizable. Upon award of the contract Gotcha will work with the Cities to modify the language and receive necessary internal approval.
Gotcha takes all the liability of operating a bike share system off of the Cities. Users will be financially responsible for any bike damage that occurs during their ride. If for some reason we are unable to determine which rider caused the damage, Gotcha’s fleet management team will repair the bike at no cost to the Cities.
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