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Green Light for the Fourth Model Series: The Panamera Set to Arrive in 2009

The Company Already a work of art: One of the first design sketches shows where the Panamera model series is heading

Green light for the Panamera! The Supervisory Board and the Executive Board of AG conduct detailed negotiations with employee we know one thing for sure: The Panamera is cooperate more closely with selected system have given their approval for the development and production of a additional model series. representatives at the Leipzig plant. The ex- the right car for Porsche, as it has all those suppliers than we have in the past.” isting assembly hall on the Leipzig site would typical DNA characteristics of a genuine The new car is a premium sports coupe that is scheduled to hit the market in 2009. require a major extension, with construction sports car. In terms of performance, design, The German share of the value creation for starting in 2006–’07. Building the Panamera and driving dynamics it meets Porsche’s high the Panamera will, according to the Porsche in the Leipzig plant could add 600 jobs standards in every respect. Through this CEO, be around seventy percent. Thus, like there. At the main plant in -Zuffen- sports coupe, we are making our customers the 911, the Boxster, and the Cayenne, the hausen, where the engines for the fourth an attractive offer in the top-performance Panamera will be able to bear the “Made in B Spanien Spanien model series are to be built, and at the Devel- segment.” ” seal of quality. The Panamera will have four and four cars from Zuffenhausen were constantly resources. Worldwide sales are expected to opment Center in Weissach, Porsche will add doors and will be available with various en- among the fastest there in the 1950s, and reach at least 20,000 units a year. about 400 additional new jobs over the Wiedeking announced Porsche’s intention to Italien Italien gine options. The sports coupe will be pow- scored many a triumph. course of the project. put the Panamera on the road using its own ered by a front engine that drives the rear The Panamera could be produced in Leipzig, resources. “We will be developing a separate

wheels. The fourth model series, joining the Porsche’s total investment for the new mod- where the Cayenne SUV and the Carrera GT Frankr. Frankr. Dr. Wendelin Wiedeking, CEO of Porsche platform for our fourth model series in Weiss- 911, Boxster, and Cayenne, got its name el series, including development costs, will supercar are assembled. Before this happens, AG, explains the decision to produce the ach. There are no plans for a joint venture from the Carrera Panamericana, the legend- amount to over a billion euros, and the com- the Executive Board of Porsche AG and the Panamera as follows: “We have indeed taken with another car maker. But to ensure the ary long-distance race held in Mexico. Sports pany will finance it entirely from its own management of Porsche Leipzig will have to a lot of time making this decision. But now profitability of this new model series, we will D D Page 8 Christophorus 316

Press Comments

On the announcement by Porsche that it is planning to produce a fourth model series

Perfect Fourth A Good Day “Four Seats, Four Doors and 1000 New Jobs” “It does still exist after all, good “The announcement from the from Germany. A new car is house of Porsche came as no Manager Magazin Online to be developed with the venerable surprise. Yet that is no reason to genes of German engineering underestimate the good news artistry, money is to be invested for the future of manufacturing inside Germany, new jobs are in Germany that the fourth model The Job Machine to be created—and it will even be series signifies… The decision for built in Germany… Good things the Panamera is not just a good “If the Leipzig plant is selected, actually do come to those who day for wealthy aficionados of fast it would mean the creation wait: The Porsche Board, working cars, but also an encouraging of 600 new jobs, while another with CEO Wendelin Wiedeking, signal, at a time when pessimism 400 would be created in has given the green light for the rules the market.” Stuttgart, where the engine for fourth model series.” the Panamera will be built.” Frankfurter Allgemeine Zeitung Boston Globe

“Porsche has finally let the Cleverly Done “Panamera to Establish cat out of the bag.” Porsche in the Premium “The Panamera will in all Segment” Börsen-Zeitung probability be—like everything else that CEO Wiedeking has Handelsblatt tackled—another success story for Porsche. With the sports coupe Four’s a Charm Panamera, the folks in charge at Porsche have already achieved “Porsche CEO Wendelin a masterpiece, at least in terms “Despite the two additional Wiedeking is planning of PR and media attention… doors, the Panamera reminds the fourth Swabian coup.” Cleverly done.” you of a 911 Porsche.”

Die Welt Leipziger Volkszeitung Der Standard

“The Family Porsche: Panamera Flagship Gets A Billion for Development Luxury Cars Branch Out. Go-Ahead German Auto Maker “The new model… will send Porsche head-to-head with other Unveils Plan for a Four-Door “Porsche says it will invest up to ¤1 billion in the Panamera, luxury carmakers… in a segment Sedan” building it on a unique platform that puts a premium on the developed wholly in-house constant development of new The Wall Street Journal Online at Porsche’s Weissach Research features.” and Development center.” International HeraldTribune AutoWeek