Media KIT TABLE of Contents

media KIT TABLE OF contents

Feel the Hamptonality™ 3

Brand Facts 4-5

Services & Amenities 6-9

Development 10

Awards 11-13

Brand Leader Bios 14-19

Hampton by HiltonTM has always put the guest at the forefront of everything it does, breeding a culture of unparalleled service. In fact, the brand’s unmatched personality and approach to hospitality is so unique that it has its own name, Hamptonality.

Defined by a culture of friendly, authentic, caring and thoughtful service, Hampton by Hilton strives to create unforgettable moments for every guest. It can be seen in the smile of Team Members or heard in the tone of a “good morning!”

Hamptonality is behind the great service guests receive. It drives Team Members to serve with excellence and ease, and the brand loves to share it with the world – with more than 2,410 hotels open and hundreds in the pipeline globally.

HAMPTON BY HILTONTM MEDIA KIT 3 BRAND facts

Hampton by Hilton is an upper, midscale leader in the lodging segment and one of 15 brands in the Hilton portfolio, a leading global hospitality company. Each Hampton by Hilton hotel offers warm surroundings and a friendly service culture backed by the 100% Hampton Guarantee®.

Guests also experience many value-added amenities such as Hampton’s free, hot breakfast featuring delicious waffles or On the Run Breakfast Bags for grab-and-go convenience. And, complimentary WiFi is available throughout the property.

Consistent and quality accommodations, in-room amenities with the latest technology and impeccable service, combined with convenient locations and competitive rates, have solidified Hampton by Hilton as a leader in its segment and a well-recognized hotel brand.

Canada Netherlands Russia

Poland Belarus United Kingdom Belgium Germany Ireland United States France Romania Kazakhstan coming soon Italy China Hawaii Turkey

Dominican Mexico Republic Puerto India Rico UAE Costa Panama Rica

Colombia Ecuador

Bolivia

Uruguay

Chile coming soon

HAMPTON BY HILTONTM MEDIA KIT 4 Properties by Location There are more than 2,410 hotels open in 25 countries with hundreds more in the pipeline making Hampton by Hilton a global brand that seeks to meet the needs of its guests no matter where they travel. Hampton by Hilton offers guests consistent service from location to location and convenient access to its properties.

CANADA 56 Hotels 6,205 Rooms ASIA PACIFIC USA 50 Hotels 2,179 Hotels EUROPE, MIDDLE 7,879 Rooms 214,319 Rooms EAST & AFRICA (EMEA) 78 Hotels LATIN AMERICA 12,439 Rooms 47 Hotels 6,071 Rooms

*As of September 30, 2018 (Hilton’s 2018 Third Quarter Earnings Report)

Locations & Customers About Hilton Honors® The hotel brand can be found in a multitude Hampton by Hilton is part of Hilton Honors®, of locations, like urban-chic areas surrounded the award-winning guest-loyalty program for by shopping, nearby popular tourist attractions Hilton’s 15 distinct hotel brands. Hilton Honors and high-end restaurants or in the middle of members who book directly through preferred business districts. A large percentage of hotels Hilton channels have access to instant benefits, are in tertiary and suburban markets, but they including a flexible payment slider that allows members to choose nearly any combination of can also be found near beach destinations and Points and money to book a stay, an exclusive resort communities. As the brand grows, so member discount that can’t be found anywhere does its development in downtown locations else and free standard WiFi. Members also enjoy and revitalized historic districts. Hampton by popular digital tools available exclusively through Hilton serves an even mix of business and leisure the industry-leading Hilton Honors mobile app, travelers. where Hilton Honors members can check-in, choose their room and access their room using Reservations a Digital Key. This program is free to join, and To make a reservation at any location, travelers travelers may enroll online by visiting may visit hampton.com or call www.hiltonhonors.com. Connect with Hilton 1-800-HAMPTON. Honors at newsroom.hilton.com/hiltonhonors. For International travel, call: +1 08705909090 (UK) or +1 00800444458667(Outside UK)

Digital Check-In With Hilton’s award-winning digital check- in with room selection tool, Hilton Honors members can log into their accounts and choose their exact room from a digital floor plan prior to arrival.

HAMPTON BY HILTONTM MEDIA KIT 5 SERVICES & AMENITIES

100% Hampton Guarantee® Making you happy makes us happy. So, if we can make your stay better, talk to any member of our team, and we’ll make sure you’re 100% happy. GUARANTEED.TM

Perfect Mix Lobby This area is an open-concept design to offer guests a comfortable space where they can mingle and relax any time of the day. Key features are an expansive community table, traditional and soft seating, accent and pendant lighting, a 24-hour beverage area and focal wall to feature local elements. The Perfect Mix Lobby is a vibrant, dynamic atmosphere where guests can come together.

Fitness Center This is Hampton by Hilton’s version of a fitness center offering guests high-quality strength training, core and cardio equipment, including treadmills, elliptical fitness training and recumbent cycles. These fitness centers – designed specifically for Hampton by Hilton – provide essential amenities that help guests stay healthy and fit.

Hampton by Hilton Business Center At Hampton by Hilton, all guests have access to the business center with computers, copiers, printers, fax machines and other amenities such as remote printing capabilities. With 24-hour availability, it offers easy and flexible access for guests to use the center as they need it.

Hampton by Hilton TREATS Newer Hampton by Hilton properties feature TREATS, a walk-up or walk-in shop filled with snacks, toiletries, local merchandise and drinks, including water, soda, single-serve beer and wine, for purchase. It will be located conveniently in the Perfect Mix Lobby of each hotel.

HAMPTON BY HILTONTM MEDIA KIT 6 Hotel Services & Amenities Available at Hampton by Hilton Properties in the Americas.

In-Room Services and Amenities: Guest Services: • 32”- 43” HDTV high-definition television • 100% Hampton Guarantee® available in all guest rooms, offering an expanded channel line-up • Free, hot breakfast — including fresh baked waffles* and hearty oatmeal*, both • Free in-room movie channels with toppings, served daily • Free high-speed internet access in all • Hampton by Hilton’s On the Run™ guest rooms breakfast bags – packed with water, an • Multiple power units to charge multiple apple, a multi-grain bar and an artisan electronic devices simultaneously breakfast bread loaf – available every weekday morning* • Curved shower rod and curtain over bathtub, or large walk-in shower • Perfect Mix Lobby — featuring a 24-hour beverage service • Night-light in bathroom • Self-service business center with access to • Tea kettle or coffee maker, iron and remote printing in some locations ironing board • Indoor or outdoor swimming pools at • Accessible rooms available at request most locations • Fitness Center — offering quality strength training and cardio equipment at most locations • TREATS* on-site shop with access to light snacks or other essential items 24/7 • No additional charge for children under 18 years old staying with a parent

*Available in all U.S. and Canada hotels and some Latin America hotels.

HAMPTON BY HILTONTM MEDIA KIT 7 Hotel Services & Amenities Available at Hampton by Hilton Properties in Europe, the Middle East and Africa.

What to Expect at Hampton by Hilton: • WELCOME: Guests enter into culturally-rich hotels with an experience that celebrates travel. Guests arrive to friendly and accommodating hotel staff. • WORK: The hotel offers guests an area dedicated to work, secluded and available any time of the day, to conduct informal meetings, access computers, surf the internet or print needed documents. • LIVING: Guests are invited to socialize and reenergize with regionally-inspired food options, 24/7 beverage and food offerings and convenient access to sundry items. • GATHER: Hampton by Hilton designed its communal spaces with an open concept that allows its guests to gather in an atmosphere without walls and separation. Guests enjoy being able to move freely in the flexible atmosphere, separated only by its vibrant colors and quality furnishings.

In-Room Services and Amenities: Guest Services: • HDTV high-definition television available • 100% Hampton Guarantee® in all guest rooms, offering an expanded channel line-up • Free, hot breakfast • Complimentary wireless internet access in • Complimentary wireless high-speed all guest rooms internet access in the lobby • Convenient and spacious work desk with • Bar and lounge, offering a beverage or comfortable task chair quick meal • Accessible and convenient electrical • 24/7 area for convenient access to a light outlets throughout the room snack or other essential items • Large walk-in shower with fixed glass • On-site Fitness Center screen (in some locations) bathtub with • No additional charge for children under curved shower rod 18 years old staying with a parent • Tea kettle or coffee maker, iron and ironing board • Wheelchair-accessible rooms

HAMPTON BY HILTONTM MEDIA KIT 8 Hotel Services & Amenities Available at Hampton by Hilton Properties in Asia Pacific.

What to Expect at Hampton by Hilton: • WELCOME: Guests enter into culturally-rich hotels with an experience that celebrates travel. Guests arrive to friendly and accommodating hotel staff and a wall of photographs capturing travel experiences from around the world. • WORK: The hotel offers guests an area dedicated to work, secluded and available any time of the day, to conduct informal meetings, access computers, surf the internet or print needed documents. • LIVING: Guests are invited to socialize and reenergize with regionally-inspired food options, 24/7 beverage and food offerings and convenient access to sundry items. • GATHER: Hampton by Hilton designed its communal spaces with an open concept that allows its guests to gather in an atmosphere without walls and separation. Guests enjoy being able to move freely in the flexible atmosphere, separated only by its vibrant colors and quality furnishings by its vibrant colors and quality furnishings.

In-Room Services and Amenities: Guest Services: • 32”- 42” HDTV high-definition television • 100% Hampton Guarantee® available in all guest rooms, offering an expanded channel line-up • Free, hot breakfast • Complimentary wireless internet access • Complimentary wireless high-speed in all guest rooms internet access in the lobby • Convenient and spacious work desk with • Bar and lounge, offering a beverage or comfortable task chair quick meal • Accessible and convenient electrical outlets • 24/7 area for convenient access to a light throughout the room snack or other essential items • Large walk-in shower with fixed glass • Access to Fitness Center facilities, at most screen (not in some locations) bathtub locations with curved shower rod • No additional charge for children under • Tea kettle or coffee maker, iron and 18 years old staying with a parent ironing board • Wheelchair-accessible rooms

HAMPTON BY HILTONTM MEDIA KIT 9 DEVELOPMENT

At Hampton by Hilton, guests count on the brand’s team members to provide friendly hospitality, consistent quality and value-added amenities. This expectation comes from the standard the brand has set for each hotel.

The brand understands that developers expect the same quality offering, and Hampton by Hilton delivers with a strong, proven brand that is backed by the operational and marketing resources of Hilton Worldwide. These resources provide support in areas such as sales and marketing, global brand services, hotel operational technology and include hotels in the well- known guest-loyalty program Hilton Honors®.

Hampton by Hilton is stronger than ever since first opening its doors in 1984. The brand has experienced steady growth and sustained success, even during years where there was little or no growth industry-wide. This includes expansion into all 50 states, along with numerous hotels in the pipeline in China, a high demand development area.

To learn more about franchising opportunities, visit www.hilton.com/en/corporate/development/.

Entrepreneur magazine ranks Hampton by Hilton No. 1 in the Hotels & Motels category on its annual Franchise 500 list, and No. 29 overall, making it the only hotel chain in the Top 30. This ranking, among other awards and accolades, underscores the brand’s vitality, value and quality of the Hampton by Hilton product, as well as the level of continued trust that owners and franchise partners have placed in the brand.

Hampton by Hilton continually listens to its guests, team members and franchise partners to stay on top of industry trends and explore features that will drive sustainable, competitive advantages. With a commitment to strategic growth, quality and friendly, authentic, caring and thoughtful service, Hampton by Hilton strives to stand on its track record of success as the first choice for guests and developers alike, now and in the future.

HAMPTON BY HILTONTM MEDIA KIT 10 AWARDS 2018 Hampton as the heathiest hotel brand in • Hampton by Hilton received two Hermes the midscale category Awards for its “Real Travel” campaign: • Hampton by Hilton recognized with the • Platinum: Social Media – Content highest ranking in the Upper Midscale Campaign category by the American Customer Satisfaction Index • Platinum: Public Relations – Social Marketing Campaign • Hampton by Hilton received highest ranking as the mid-market hotel brand of • Hampton by Hilton received four HSMAI the year by Harris Poll EquiTrend Adrian Awards for its “Real Travel” campaign: • Hampton by Hilton ranked Platinum in MONEY magazine’s Best Hotels in the • Silver: Advertising, Advertising Single World list for mid-range hotel chain Entry - Television Consumer category • Bronze: Digital Marketing, Digital 2016 Campaign - Integrated Marketing Campaign for Consumer • Business Travel News U.S. Hotel Chain Survey | Best Mid-Price Hotel Chain • Silver: Digital Marketing, Digital Single • Hampton by Hilton ranked #1 in the Items - Social Media/Social Networking Customer Experience Survey in a 2016 • Silver: Digital Marketing, Digital Forrester Research, Inc. Survey Campaign - New Opening/Launch • Hampton by Hilton is named a co-winner • Hampton by Hilton is ranked #1 in the in the Marketing Communications Hotels & Motels category of Entrepreneur category of the 2016 PR Platinum Awards magazine’s annual Franchise 500 list for the for the “Seekender” public relations ninth year in a row. (The brand ranks #29 on program full Franchise 500 list.) • Hampton by Hilton awarded VOX Award 2017 by Memphis chapter of PRSA (Public Relations Society of America) for the • Ranked #2 in Best Upper Midprice ”Seekender” public relations program Category-Business Travel News U.S. Hotel Chain Survey • Hampton by Hilton received three MarCom Awards: • Hampton by Hilton wins PR News Platinum Award for PR Team of the Year • Platinum | Public Relations Program | • Hampton by Hilton receives PRSA’s Hampton by Hilton Uses Star Power Silver Anvil Award of Excellence in the to Stir Seekenders to Seize Summer Multicultural Public Relations, Business Weekends category for “First Comes ‘Like,’ then • Gold | Integrated Marketing | First Comes Love: Hampton by Hilton Taps into Comes ‘Like’, then Comes Love... Hispanic Buying Power” campaign Hampton by Hilton Taps into Hispanic • Harris Poll EquiTrend Study acknowledge Buying Power

HAMPTON BY HILTONTM MEDIA KIT 11 • Honorable Mention | Traditional and Hampton Framing Memories Social Media Campaign | First Comes • Bronze | TV-Consumer | Hampton We ‘Like’, then Comes Love...Hampton by Go Together Hilton Taps into Hispanic Buying Power • Hampton by Hilton’s “Seekender” 2015 program won PRSA Sunshine District • Hampton by Hilton is recognized with Radiance Awards in marketing consumer four Platinum Marcom Awards and products and social media categories two Gold awards. The platinum awards were given for the “Seekender” public • Hampton by Hilton was awarded PRSA’s relations program and the Hampton 2016 Silver Anvil Award of Excellence for We Go Together marketing campaign the “Seekender” public relations program • Hampton by Hilton is named 2015 Harris • Entrepreneur magazine ranks Hampton by Poll Equitrend® Mid-Market Hotel Brand of Hilton No.2 on its annual Franchise 500 list, the Year making it the only hotel chain in the Top 10 • For the fourth consecutive year, Hampton • Hampton by Hilton is named 2016 Harris by Hilton was named the #1 franchise on Poll Equitrend® Mid-Market Hotel Brand Entrepreneur Magazine’s annual Franchise of the Year 500® list, known as the world’s first, • Hampton by Hilton receives a SABRE best, and most comprehensive franchise Award, recognizing campaigns that ranking demonstrate the highest levels of strategic • Hampton by Hilton was recognized with a planning, creativity and business results Women’s Choice Award for Best Midscale • Gold l Product Media Relations Hotel for Overall Service, Romantic (Consumer Media) l Hampton by Hilton Getaways and Family Travel Uncovers and Inspires a New Type of Traveler: The “Seekender” 2014 • Hospitality Sales & Marketing Association • Hampton by Hilton receives six HSMAI International (HSMAI) Adrian Awards | Adrian Awards: One Gold and Three Bronze awards for • Gold | Marketing Program, Consumer | Public Relations Hampton by Hilton Uncovers and Inspires • Harris Poll EquiTrend Study | Ranked #1 a New Type of Traveler: The “Seekender” Mid-Market Hotel • Gold | Feature Placement Print - Trade • BDRC Hotel Guest Survey | Most Improved Publication | Hampton Entrepreneur Brand in the U.S.A • Gold | Repositioning | Hampton We • Magellan Awards | 5 gold and silver Go Together awards for entries in marketing and • Silver | Social Media Campaign | Hampton public relations by Hilton Uncovers and Inspires a New • HOTELS Social Hotel Awards | Ranked #1 Type of Traveler: The “Seekender” in Best Integrated Digital Campaign • Silver | Social Media Campaign |

HAMPTON BY HILTONTM MEDIA KIT 12 • Travel Weekly Readers’ Choice Awards Survey | Best Mid-Priced Hotel 2013 • Entrepreneur magazine’s annual Franchise • Hospitality Sales & Marketing Association 500® | #1 Franchise (Third Year) International (HSMAI) Adrian Awards | Platinum Award for In-Flight and On- ® • Women’s Choice Award | Best Midscale Property Advertising; additionally, two Hotel for Best Overall Service, Romantic Gold, one Silver and one Bronze, for Getaways and Family Travel entries in advertising and public relations • Hospitality Sales & Marketing Association International (HSMAI) Adrian Awards | 12 2010 gold, silver and bronze awards for entries • Entrepreneur magazine’s annual Franchise ® in traditional and digital marketing and 500 | ranked fourth overall public relations • Travel Weekly Readers’ Choice Awards • Communitas Awards | Leadership in Survey | Best Mid-Priced Hotel Organization’s Community Service Award • Business Travel News U.S. Hotel Chain for Hands-On Hamptonality Survey | Best Mid-Price Hotel Chain 2012 • Hotel & Motel Management’s Limited- • J.D. Power and Associates® 2012 Customer Service Hotel Chain Survey | #1 Hotel Chain Service Champion Award • Forrester Research, Inc., Customer • Entrepreneur magazine’s Global Franchise Experience Survey | third among 133 firms, Ranking | #1 Global Franchise 14 industries • Entrepreneur magazine’s annual Franchise • Hospitality Sales & Marketing Association 500® | #1 Franchise (Second Year) International (HSMAI) Adrian Awards | one Gold, one Silver and one Bronze • Lodging Hospitality Magazine’s “Top Brands” list | Largest Hotel Brand in the U.S. • Customers’ Award for “Most Family- Friendly” Hotel from HolidayExtras.com | • Business Travel News U.S. Hotel Chain Hampton Liverpool/John Lennon Airport, Survey | Best Mid-Price Hotel Chain United Kingdom • Travel Weekly Silver Magellan Award • Communitas Awards | Leadership in Winner | Best Mid-Scale Lobby Design Organization’s Community Service Award • Which magazine | Hampton named among top three U.K. hotel brands 2009 • Travel Weekly Readers’ Choice Awards • Hospitality Sales & Marketing Association Survey | Best Mid-Priced Hotel International (HSMAI) Adrian Awards | three Gold, three • Business Travel News U.S. Hotel Chain Survey | Best Mid-Price Hotel Chain • Silver and two Bronze, for entries in advertising, online marketing, public • International Organization of Women relations and internal communications Pilots, The Ninety-Nines, Inc. | George Palmer Putnam Award, in appreciation • Travel Weekly Readers’ Choice Awards of Hampton’s Save-A-Landmark® program Survey | Best Mid-Priced Hotel helping to restore the Amelia Earhart 2011 Birthplace Museum • Entrepreneur magazine’s annual Franchise 500® | #1 Franchise

HAMPTON BY HILTONTM MEDIA KIT 13 BRAND LEADER bios Bill Duncan serves as the global head of the All Suites and Focused Service Categories, meaning he oversees Embassy Suites by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton (All Suites) along with Hampton by Hilton, Hilton Garden Inn and Tru by Hilton (Focused Service). In addition, Duncan oversees the Enterprise Owner Relations team, which provides an aligned global owner relations strategy, and drives owner portfolio and hotel-level performance by coordinating owner support communications, events, and recognition.

In his role, Duncan leads the integration of core management functions, and development of long-term shared operational, performance and growth strategies for the All Suites and Focused Service Categories. Collectively, the All Suites brands have a global footprint of more than 950 properties (one of the largest portfolios of all suites inventory in the world) while the Focused Services brands boast more than 3,200 properties worldwide. Together, the All Suites and Focused Service categories represent the largest division of Hilton with a combined total of over Bill Duncan 4,150 open hotels and a global pipeline of more than 1,800 properties. Global Head, Focused Service and All Suites Brands Duncan is a hospitality industry veteran with more than 25 years devoted to all suites hotels. He began his career Hilton at Embassy Suites, where he spent more than a decade serving in various management, hotel performance support and sales roles.

Prior to his current position, Duncan served as Global Head of All Suites Brands and Global Head of Homewood Suites and Home2 Suites, the extended-stay hotel portfolio for Hilton. During his tenure, Duncan established Homewood Suites as the leader in the upscale extended-stay segment, growing it into a global brand with a footprint of more than 400 hotels, and upholding the brand’s award-winning customer satisfaction culture – including leading the brand to six consecutive “Top Extended Stay Hotel” honors from J.D. Power & Associates. He is also responsible for the introduction of Home2 Suites, which has been one of the fastest growing brands in Hilton’s history. Home2 Suites celebrated the 200th hotel opening in 2017, just six years after the brand’s debut.

Deeply engaged in both professional and civic organizations, Duncan has been recognized for several industry and community awards throughout his distinguished 30-year career, including the Hospitality Sales & Marketing Association’s “Top 25 Extraordinary Minds in Sales & Marketing,” and the Memphis Corporate Volunteer Council Executive Leadership Award.

Duncan is involved with a variety of Memphis charities, and has served on numerous boards, including the National Coalition for the Homeless and Catholic Charities. In addition, Duncan is also the Executive Sponsor of Hilton’s Memphis Community Outreach Program, for which he leads the strategic deployment of social responsibility programs.

HAMPTON BY HILTONTM MEDIA KIT 14 As Global Head of Hampton by Hilton, Shruti Gandhi Buckley is responsible for the overall performance of the brand, including determining brand strategy, driving innovation and revenue, increasing market share, enhancing and evolving the guest experience and serving as a brand liaison with owners and developers.

Gandhi Buckley is a seasoned brand management and marketing leader with over 20 years of experience in the areas of global business management, brand strategy and analysis, and consumer marketing and public relations across a variety of industries including food, luxury cosmetics, toys, outdoor gear, and most recently, hospitality.

Prior to joining Hilton, Gandhi Buckley was the global brand leader for Fairfield and Protea Hotels brands with Marriott International. Prior to her time Shruti Gandhi Buckley with Marriott International, Gandhi Buckley held marketing and brand management positions with Senior Vice President, Global Head leading organizations including Nestle, Unilever, Estee Lauder, Chanel Inc., and National Geographic. Hampton by Hilton Gandhi Buckley has lived and worked in Europe and Asia, providing her with a solid understanding of the global market place and regional branding and marketing nuances.

Gandhi Buckley earned her B.S. in Business Administration from the University of California at Berkeley. She enjoys traveling to exotic destinations, hiking, skiing, photography and cooking.

HAMPTON BY HILTONTM MEDIA KIT 15 Christian Kuhn currently leads the global brand positioning and overall marketing strategy for Hampton by Hilton, Hilton Garden Inn by Hilton, and Tru by Hilton.

Most recently, Kuhn lead the global positioning and overall marketing strategy for Hilton’s All Suites brands, Embassy Suites by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton. Kuhn and his team introduced Hilton’s first joint-brand consumer marketing campaign, BRING IT, creating a new travel category for consumers: all-suites hotels. With a simple yet powerful message – “Suites for All!” – the integrated program creatively underscores the tangible and psychological benefits of space while championing the convenience, comfort and value-added benefits shared by the three Hilton brands.

Kuhn is also responsible for directing the development Christian Kuhn of the brands’ long-range growth plan; focused on driving revenue, improving market share and building Vice President of Marketing, brand loyalty for more than 3,000+ hotels across the Focused Service Brands Focus Service Brands.

Hilton Previously, Kuhn served as the vice president of marketing for Homewood Suites and Home2 Suites, introducing the “Stay in the Groove,” “Fresh, New Way,” “Home for Our Nation’s Military,” “Travel MANager,” and “Home Cooked Meals” campaigns and programs. He has also served as the director of marketing for Embassy Suites.

Before joining Hilton, Kuhn spent more than 20 years at America Online (AOL) and the American Association of Retired Persons (AARP).

Kuhn’s work has earned various top industry accolades including Hermes Creative Awards, PRSA Bronze Anvil Awards, HSMAI Adrian Awards, MarCom Awards, PR News PR Platinum Awards and Travel Weekly Magellan Awards. Personally, he has been recognized by HSMAI as one of the Top 25 Minds in Sales and Marketing.

Based in McLean, Virginia, Kuhn graduated from Pennsylvania State University with a Bachelor of Science in Business and Health Policy. He and his wife Laura enjoy traveling with their two children, taking care of their two rescue dogs and whenever possible trying to find time to play golf.

HAMPTON BY HILTONTM MEDIA KIT 16 Tal Shefer oversees the brand management for Hilton’s Focused Service and Suites brands, Hampton by Hilton, Hilton Garden Inn and Embassy Suites by Hilton across Europe, Middle East and Africa (EMEA) as Vice President– Regional Head. Shefer manages the development of the two brands across the region in a bid to build further brand awareness and expand the focused service offerings.

He joined the company in 2001 as part of the ELEVATOR fast track general manager program and has held various positions at Hilton London Metropole, Athene Palace Hilton Bucharest and served as operations manager at the Hilton London Olympia and director of operations at the Hilton London Kensington. In 2007, Shefer assumed the role of general manager at the Hilton Garden Inn Luton North - this was the first Hilton Garden Inn property to open in the United Kingdom and one of the first in Europe. Tal Shefer Shefer joined the focused service team in 2010 as Vice President - Regional Head, director - international brand performance support, a Focused Service Brands Europe, role which has supported the rapid growth of Hilton’s Middle East and Africa (EMEA) focused service brands outside the Americas. There are now more than 150 focused service properties in Hilton EMEA and Shefer has played a key role in reaching this milestone.

In 2013, Shefer assumed the role of senior director brand performance support EMEA - focused service brands. Since first joining the team in 2010, he has supported the opening of over 100 new hotels in strategic markets and implemented several strategic initiatives to drive revenue, loyalty and profits for Hilton’s owners and operators.

Shefer holds a Bachelor’s degree (hons) in Hotel Business Management from Birmingham City University.

HAMPTON BY HILTONTM MEDIA KIT 17 Sean Wooden was appointed Vice President of Brand Management, Asia Pacific at Hilton in October 2014. He is responsible for overseeing brand management and brand performance support across Hilton’s portfolio of full and focused service brands, including Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy by Hilton, Curio - A Collection by Hilton, Hilton Garden Inn and Hampton by Hilton across Asia Pacific.

In this role, Sean leads an international brand performance support team in growing relationships with owner and management company representatives to develop and implement successful and measurable programs aimed at driving revenue, loyalty, culture and quality control as the brands continue to expand rapidly in the region.

Sean started his career at Hilton as a head chef at Sean Woodsen Hilton Portsmouth in the United Kingdom in 1990. He subsequently held a number of senior management Vice President, Brand Management roles including director of business development at Asia Pacific one of Hilton’s large convention properties, several hotel general manager roles and was most recently Hilton senior director of Brand Performance Support for the Hilton Hotels & Resorts and DoubleTree by Hilton brand portfolios across Europe, Middle East and Africa.

Sean holds a diploma in Catering and Hospitality from Highbury Tec Cosham Portsmouth and has undertaken extensive senior leadership development programs within Hilton.

In his free time, Sean enjoys spending time with his family, fishing for carp, music, customizing Lambrettas, and playing football.

Sean is English and is married to Justine who is from New Zealand and has two children, Daniel (28), Elena (6) and a grandson, Marley (2).

HAMPTON BY HILTONTM MEDIA KIT 18 Craig Dezern is Vice President of Brand Communications at Hilton. In his role, Dezern leads global communications across Hilton’s 15 industry- leading brands as well as for the award-winning Hilton Honors loyalty program. One of his responsibilities is to focus on reaching consumer audiences around the world through brand storytelling and marketing communications, including the more than 160 million guests Hilton welcomes every year.

Prior to joining Hilton, Dezern spent more than 20 years as a communications leader at the Walt Disney Company. Most recently, Dezern led a team of more than 100 professionals driving earned, owned, social and promotional media campaigns for Walt Disney Parks and Resorts, a family vacation business that spans three continents and includes six world-class vacation destinations and a top-rated family cruise line. Before joining Disney, Craig was an award-winning journalist Craig Dezern for The Orlando Sentinel, earning national accolades for feature writing, environmental reporting and Vice President, Brand public service. Communication A native of Louisville, Ky., Dezern earned his B.A. from Hilton Western Kentucky University, with a double major in journalism and English. In 1992, Craig was a journalism fellow at the Yale Law School, earning a Master of Studies in Law. Craig is the professional advisor for the University of Florida Bateman Competition, serves on the board of Historic St. Augustine and recently joined the WKU Department of Communications Advisory Council.

HAMPTON BY HILTONTM MEDIA KIT 19 MEDIA resources For more information about Hampton by Hilton, please visit:

• Hampton by Hilton Newsroom • Property Gallery • Hampton by Hilton Press Releases • Media Inquiries • Hampton by Hilton Milestones • Hilton Worldwide Press Releases

You can also visit us on facebook.com/Hampton, twitter.com/Hampton, or instagram.com/HamptonbyHilton

For all media inquiries, please contact:

Rachel Kenon Erin Pratt Liza Mencarini Director, Hampton by Hilton Hampton by Hilton Manager, Hampton by Hilton Brand Communications Brand Communications Brand Communications 703.883.5333 [email protected] 571.355.6212 [email protected] [email protected]

HAMPTON BY HILTONTM MEDIA KIT 20