The Re-election Team: `We Are Organized' NYTimes OCT 9 19f2 By LINDA CHARLTON corridors,. the committee head- all the raw materials of a cam- Special to The New York Times quarters could easily be any paign, computerized lists; of WASHINGTON, Oct. 7 - business - office—a one-client registered yoters, "second wave Everyone a Target Some weeks ago, at one of the advertising agency, perhaps, polling" and shipping campaign and a prosperous one. materials. There are transfers As a result, the committee periodic news conferences held has divisions and subdivisions here by officials of the Nixon Some staff members use jar- of funds to state re-election fi- nance . committees—$2,000 to with specific target groups— campaign, Clark MacGregor gon appropriate to this image: young voters, labor, athletes, contrasted the Republic effort Angela Harirs of the young Montana in August, for exam- ple, and $165,000 to California. lawyers, doctors and, reported- with that of the Democrats— voters division; for instance, de- ly, motorcyclists. There are also whose slogan, he said, "seems scribes herself as the "account At the top of the corporate ethnic or • "heritage groups," to be. 'This week we've got to executive" for young voters. pyramid is Mr. -MacGregor, and no one is overlooked. The get organized . ..'" As for the prosperity, that is bluff and fluent, who was the formation of a "Committee of Well, said Mr. MacGregor, no illusion, either. The budget President's man on Capitol Indians, Aleuts and Eskimos for the director of the Committee is acknowledged to be about Hill until he was tapped to suc- ceed Mr. Mitchell as head of President Nixon" was an-I for the Re-election of the Presi- $40-million and said by .others nounced this week. , dent, "We are organized . . ." the campaign. No one doubts to be as high as $47-million. The committee does its own.) He came down hard do the The committee's spending re- that he is in charge, just as no polling, either directly through first two words. one doubts or denies that Mr. ports, filed with the Office of Robert Teeter, a professional If this was boasting, it was Federal Elections, provide some Mitchell, if only by virtue of public opinion analyst, or by not idle. They are indeed or- insight into the operations of his status as one of Mr. Nix- contracting it out to other ganized, from their own "in- this multi-million-dollar busi- on's closest personal associates, firms. What their polls show, house" advertising agency (The ness. Its monthly payroll is is still frequently consulted by they will not disclose. "We November Group) on Manhat- measured in hundreds of thou- the committee. He is, as one think it's more helpful to have tan's Third Avenue to their sands of dollars, with many of top staff member said, "very the benefit of our polls for own paper shredders in the of- the top specialists in the $30,- much involved—one of the key our own analysts," said Mr. fices scattered through two 000-a-year bracket. Its ex- persons in terms of input." Malek. But, in response to .a Pennsylvania Avenue office penses, aside from rent, tele- Despite the obvious efficiency question, he acknowledged buildings that house the com- phone bills, $140 for felt tip of the operation now, there that "issue" polling, rather mittee's national headquarters pens and other staples, include have been and perhaps still are than the straight popularity- and its—at last count-337 such oddities as the salaries of a few weeds in Mr. Mac- contest type, was the most im- Staff members: security guards and $383, in Gregor's garden. During the pre portant part of the committee's By mid-November, most of June, for "closed-circuit TV Gregor's garden. During the pre- opinion-sampling effort. this machinery and its opera- purchased" to keep watch in MacGregor period, for example, tors will have vanished, but the corridors. Mr. Mitchell—who remained at Blitz Coming Up now there is an air of perma- There are names out of Mr. the Justice Department until The committee uses the sery nence to it all. Except for a Nixon's past, such as_ that of early this year—tried to run ices of seven computer centers, certain repetitiveness in the Murray Chotiner, not on the the committee' by remote con- four distribution or mailing cen- subject matter of the pictures committee's payroll but listed trol through two trusted asso- ters and eight printing houses, on the walls, and the .piles of frequently as having received ciates, Harry Flemming and Jeb all independent contractors. Xerox paper and corrugated reimbursement for enormous S. Magruder. There are telephone centers, cartons that line the carpeted telephone bills, for "survey ex- During that period, according 250 of them, in the 11 "battle- pense," for traveling. Mr. Cho- to some critics, many people ground" states. It is from these tiner, whose law office is situ- were hired who understood that volunteer canvassers will ated at 1701 Pennsylvania Ave- little or nothing about practical start, eight days before Elec- nue, as is the larger part of the politics. Press relations lan- committee's space and the guished. A list of . 50 state tion Day, a telephone blitz, an chairmen was not finally com- effort to call every Republican Washington branch of John N. piled until July 1, when Mr. Mitchell's law firm, was de- MacGregor and Frederic V. voter in those 23 states where scribed by a high-level staffer voters are registered by party as the campaign's "honest-bal- Malek—now one of the two lot" man, in charge of prevent- deputy directors—arrived. A and every voter who has given ing vote-stealing at the polls. few major state budgets—in- a canvasser some indication cluding New York's—remained that he is favorably inclined There are, in the earlier re- unsettled. ports, names linked to the toward President Nixon. Watergate bugging incident— Responsibility Divided How many voters will this Hugh W. Sloan, G. Gordon add up to by the end of Octo- Mr. Malek, who came with a ber? "More (calls) than we can Liddy, James W. McCord Jr. reputation for cold-eyed effi- and others. There are White ciency, and Mr. Magruder, also probably make," says Mr. House names—travel expenses Malek, using 30 million as an a deputy director and one of estimate. for Harry S. Dent and William the top-level survivors of the E. Timmons, for instance, both This massive effort is aimed change of command, now divide at making sure that no one Presidential aides or aides to between them general responsi- aides who are concentrating bility for and authority over who is likely to vote for Mr. now on the campaign. virtually every aspect of the Nixon will stay home on Elec- There are other familiar tion Day, particularly in such committee's activities. Mr. states as Ohio, Illinois, Texas, White House surnames listed--- Flemming is !now a special as-, Ehrlichman and Haldeman—but sistant to Mr. MacGregor. California or New York. Canvassing priority is as- these are Jan C. Ehflichman, Mr. Magruder's jurisdiction,) listed as a secretary; Peter signed to those precincts broadly, includes public rela- "where most Nixon votes lie." Scott Ehrlichman and Harry tions and media, advertising Haldeman, listed ,as assistants. Asked to use New York City and the massive direct-mail as a hypothetical model, Mr. They are the children of two effort. Mr. Malek is in charge of Mr. Nixon's top aides. The Malek said, "We'd canvass of making sure that the state Queens before we'd canvass President's brother, Edward C. re-election committees perform Harlem . . ." Nixon, is also on the payroll. as expected. There are others, There are disbursements for perhaps just a step below them, Emphasis Can Shift with very precise areas of This is the strategic heart of concern. the campaign, this state-by- The campaign is structured state effort. But it is closely around a "people-to-people" monitored by the committee, concept, replacing the imper- which allocates the money, in sonality of the television ad or part on the basis of the state's the letter addressed to "oc- electoral-vote strength and 'ex-. cupant" with individual contact pectations •of success, although —in person, by telephone or this can change. One state that through the computerized in- the committee is "taking much dividuality of a letter addresesd more seriously" now, for ex- to a particular voter and de-I ample, is Massachusetts, where signed to reflect• his particular more money than planned is concerns or characteristics. likely to be used now that a Nixon victory is seen as pos- sible. The states are given "a fair amount of discretion," Mr. Malek says, but the "over-all direction" comes from the :•.om. mittee. The supervision is pos- sible because of a precise STS- tem of reporting that .includes a five-hour weekly meeting at .committee headquarters 9f all the 10 regional directors, Mr. Malek, Mr. Magruder and the directors of committee divisions. NYTimes OCT 9 197? THE NEW YORK TIMES, MONDAY, OCTOBER 9,1972

Entrance to one of the two Pennsylvania Avenue office buildings with Republican campaignThe centers new

Charts Prepared These meetings are supple- mented by frequent field visits Disputes Acknowledged by Mr. Malek and others, plus a weekly reporting routine Others deeply involved in from each telephone center and campaign policy--too deeply, it local re-election headquarters. is said by some members of Using a flat-rate leased tele- the campaign group—include Charles W. Colson and. Ken phone line, each office on Clawson, both White House Monday calls in the previous week's canvassing results, aides. In response to questions which are recorded on a special about the nature of the rela- form so that only the figures— tionship between the White the number of volunteers, the House and the committee, Mr. number of voters canvassed, Clawson said recently, "Let's the number of pro-Nixon voters just say that we consult with —have to be dictated. . . . [there are] at least 15 These results, in chart form, meetings of one kind or another are posted in what Mr. Malek going on every day." called "our war room" so it is He conceded that, "Hell, yes, possible for the headquarters we have disagreements . . ." staff at any given moment to But he added that they were see how matters stand in any mostly about "how best to go state. about it . . ." In common with These techniques are the sole everyone else, he denies the concern of the committee, its indications and rumors of executives say. "We do not con- serious troubles. cern ourselves with substantive Stories about such hassles, policy," said one. Policy is made appearing in print, prompted at the White House, where Mr. MacGregor to issue an or- Presidential aide H. R. Halde- der that no one at committee man is the "key contact." headquarters was to speak to "We're not going to do any- the press without clearance. It thing in a major sense ... with- is obeyed meticulously., Even out giving Bob Haldeman every with permission, many mem- option," said the top committee bers of the staff will not allow staffer. themselves to be quoted.