AVON GLOBAL WOMEN’S SURVEY Violence Against Women and Girls Foreword from Board Chairman Message from Avon CEO for The Avon Foundation for Women JAN ZIJDERVELD SUSAN ORMISTON
Since I joined Avon in 2018 I’ve been first hand witness to the power of women to I read this report with optimism for the future, but also with some sadness. I hope that change the world. I’ve seen the positive ripple effect women have on their families, the growing wave of women brave enough to stand up and share their stories of abuse will communities and ultimately on wider society and the world. create real and lasting change for future generations. I hope the emerging acknowledgement of the different forms that abuse can take will become widespread. But at the same time, I realise how far we still must go to create this change. UN data tells us that one women in three will be a victim of abuse during her lifetime, which this survey bears out.
The alarming findings of the Avon and communities. We need to bring foundation for Women’s research it out from the shadows of silence, in all its forms, the message was We’ll continue the fight, and we hope show that violence against women to help both men and women clear: It’s not ok. Enough is enough. that this research will inspire others to join us. Find us on social media, join and girls is a global epidemic. We recognise violence in all its forms. In The Avon Foundation for Women the conversation, be part of the need to end it. Our vision at Avon is answer to that need, this month we has been committed to improving movement. Together we can ensure a a world where women and girls are are launching Embrace the Change, the lives of women around the world world where women have the freedom free to lead safe and healthy lives, a global campaign highlighting the and ensuring their rights to live safe to live free from the fear of violence. where they have the opportunity to different forms of abuse. and healthy lives for over sixty years. fulfil their potential and build better Critically, the campaign is not While donating over $60 million to lives and a better world. targeted at women. Men are a fund frontline emergency services Avon has been working to tackle crucial part of the solution. I invite and other important initiatives, we’ve also funded 22 Justice Institutes in violence against women and girls you to have a look at the videos 13 countries. These bring together I’ve met thousands of Avon since 2004. We were one of the first and share with your network. Our At the Avon Foundation for Women, legislative, law enforcement and Representatives around the world – to companies to step up and speak intention is that Embrace the we believe that effective solutions support services, encouraging the 90% of whom are women. I’ve seen out against what was then widely Change and this report will inspire collaboration and conversation that their passion, their entrepreneurial seen as a taboo subject generally, the conversation and reflection need to take account women’s is needed to prosecute and hold spirit, their ambition to achieve, desire and sadly still is in many of the needed to make change happen. attitudes, views and beliefs about offenders accountable for their to earn money to build a better life, countries where Avon operates. violence and abuse. We need to The Avon Foundation for Women Change will require collective action actions and to keep women and agility to develop new skills. These Our efforts have included raising understand how cultural differences has been committed to improving – from corporations and government, their families safe. are not gender specific traits. But all money for organisations working with impact women’s attitudes to violence, the lives of women around the world individuals and society. This piece and to what extent this issue crosses too often women encounter barriers survivors of violence and improving Our Promise to Help End Violence and ensuring their rights to live safe of research is just one of the ways in cultural divides. It is to answer to these that hold them back. the support given to those who suffer. Against Women and Girls sets out and healthy lives for over sixty years. which we at Avon plan to contribute. questions that the Avon Foundation our approach to this challenge, and While donating over $60 million to Through our network of 6 million Today the landscape is different We hope you will join us as we move commissioned this global survey. where we’ll focus our efforts as we fund frontline emergency services Representatives across the world – violence against women and forward in ending the abuse of move forward. Partnerships are key and other important initiatives, we’ve we see the interconnected nature of girls is a UN priority, governments women around the world – together. We hope that by understanding more and we’re grateful for the ongoing also funded 22 Justice Institutes in the numerous obstacles to women’s around the world reference the about how women’s expectations of commitment and relentless effort of 13 countries. These bring together freedom. Financial independence, need to prioritise it, and the #MeToo relationships, understanding what they our many partners around the world legislative, law enforcement and access to flexible work, lack of movement has sparked global understand to be violent or abusive in addressing this issue. In particular, support services, encouraging the learning opportunities, imbalance awareness of the pervasiveness of behaviour and their attitudes to and I’d like to extend a huge thanks to the collaboration and conversation that of power; it’s a complex web of the abuse of women. willingness to seek help, we can Human Rights team from Vital Voices is needed to prosecute and hold issues and gender-based violence encourage more and better Yet despite this, abusive behaviour Global Partnership, who we have offenders accountable for their is a recurring theme. conversations about this issue. is still normalised in many families worked with to deliver the Avon Justice actions and to keep women and their Despite regional differences on Institutes on Gender-Based Violence families safe. Our Promise to Help many of these issues, one thing and whose expertise and global End Violence Against Women and was consistent. When it comes to insight was invaluable in the design Girls sets out our approach to this acceptance of violence and abuse of this research. challenge and where we’ll focus our efforts as we move forward.
2 Avon Global Women’s Survey Violence Against Women and Girls 3 CONTENTS
6 Introduction Ending violence against women and girls 10 Key findings 12 Methodology Avon and the Avon Foundation for Women are launching #embracethechange, a 13 Results global campaign to raise awareness of the often-unspoken non-physical forms of violence that have a devastating impact on victims. 13 Gender relations in the private space 20 Gender relations in the public sphere The campaign focuses on the attitudes and actions that are violent 32 Seeking support most pervasive forms of violence towards women. The campaign’s against women and girls: street goal is to promote self-reflection and 40 Prevalence of abuse harassment, cyber bullying, coercive a change of mind, and to challenge control and domestic abuse. the normalising or acceptance of These forms of abuse are at risk of violence against women and girls. being normalised, and it is vital to #embracethechange will be adopted recognise them for what they are by more than 50 Avon markets – gender-based violence. around the world as they raise Each November, the UN runs awareness of this important issue, its global campaign, 16 Days of and deliver on the Avon Promise to Activism Against Gender-Based Help End Violence Against Women Violence. #embracethechange and Girls. supports this campaign. Avon has developed four animations, each addressing a different type of violence, showing common situations where women are treated in a manner that is degrading, controlling and hostile – the kind of violence that harms a woman’s self- esteem, freedom and her rights. The stories portrayed in each video call for perpetrators to reflect on their behaviour and to recognise
4 Avon Global Women’s Survey Violence Against Women and Girls 5 INTRODUCTION Violence against women and girls – the context Avon and the Avon Foundation for Women: working to In 2015, a specific focus on addressing violence against women and girls was end violence against women and girls since 2004 included in the United Nation’s Sustainable Development Goals. This began to focus the world’s attention on the issue, and started a drive to action across Avon and the Avon government, NGO and individual circles. Foundation for Women have been long-standing PROMISE TO HELP END VIOLENCE AGAINST supporters of women and WOMEN & GIRLS defenders of their rights. At Avon, we believe in a world where women and girls can live a life free from violence In 2004, Avon launched and abuse. its ‘Speak Out Against One in three women will be a victim of violence in her lifetime. At Avon, we see every woman as a person – not as a statistic – and each instance of violence is one too many. The paths that Domestic Violence’ lead to these crimes often start at home and within relationships that should be sanctuaries of trust and love. campaign and since Avon, with the help of our Representatives around the world, has a legacy of working to end then, Avon and the Avon domestic violence and supporting victims and their families. We’ve donated more than $60 million
Foundation have worked But there is much more to do. That’s why we’re renewing our commitment to help end violence around the world to end violence against women and WE’LL COMMIT OUR RESOURCES, OUR PEOPLE AND OUR ENERGY TO: girls through messaging, Encourage conversation: campaigning, fundraising Violence against women and girls hides in the shadows of silence. We’ll use our Two years on, this shift intersected It has been a time of rapid change, global voice to shed light on the many forms of violence against women and girls with the cultural shockwaves with norms around certain attitudes and Justice Institutes. and discuss what needs to change in order to end it. created by the #MeToo movement, and behaviours seeming to shift This year, we are renewing this Provide information: which highlighted the extent of quickly around the globe. And this commitment with the launch of We’ll make sure that everyone we work with – our network of Representatives, gender-based violence, and its provides the context for this global our Promise to Help End Violence employees, customers and partners – has the knowledge and information they need pervasiveness across geography, study, which gives a voice to the Against Women and Girls. This to recognize and respond to violence safelyand on their own terms. We’ll ensure they know what support is available and how to access these resources so they can class and culture. This is no longer perceptions and experiences of has been built on a full review of make informed choices. an issue that is talked about in the women in fifteen countries around the issue as it plays out around the abstract or just in expert circles; it the globe. world, what needs to be done, and Improve support: is one that is illustrated by billions of how we can best contribute to the People can only speak out and make change if they feel supported when they do. We’ll work with local organizations to ensure women and girlshave access to the personal stories and experiences. fight to end this fundamental abuse support they need. And we’ll convene global leadersand change makers to help make of human rights. sure women and girls are understood, supported and fairly treated when they seek help or report abuse.
We know we can’t do this alone. Change can only happen when the issue of relationship violence is addressed at every level of society. That’s why Avon is working with global leaders, local partners and our network of Representatives around the world to ensure that women and girls the men in their lives, and their communities as a whole, are aware, informed and supported in building a world where women and girls can live free from violence.
Join us.
www.avoncompany.com/corporate-responsibility/womens-causes/violence-against-women-and-girls-promise
6 Avon Global Women’s Survey Violence Against Women and Girls 7 Introducing this survey As we developed the Avon Promise to Help End Violence Against Women and Girls, one of the key areas of need that our review uncovered was for better global data on the issue, particularly insight into the perspectives, values and attitudes of women as they relate to violence. As the conversation around violence against women and girls shifts, we wanted to speak to women around the world, and ask what they knew, thought and felt about this issue.
We commissioned a survey of 14,400 women in fifteen countries. This survey presents a rare insight into women’s attitudes to gender relations, their perceptions of violence and its different forms, and of their attitudes towards various forms of violence. We hope that this will provide not only much-needed data to inform the conversation, but KEY also insight to inspire action as we work to end violence against women and girls around the world. FINDINGS
8 Avon Global Women’s Survey Violence Against Women and Girls 9 KEY FINDINGS
Expectations • There is significant variation in the extent to which women While most women • Only 59% of women globally trust the justice system to around the world feel that a woman has a ’duty’ to provide sex take claims of physical abuse seriously, and 60% trust the of relationships to her partner if he wants it – only 2% of women in Argentina trust that abuse system to take claims of sexual abuse seriously feel women have this obligation while vary considerably 38% of women in the will be treated as a • Only 58% of women globally trust the justice system to take say that they do around the world Philippines crime, levels of trust measures to protect victims of physical or sexual abuse that it will be taken • There is significant variation by country in relation to trust in the justice system – while 87% of women in the Philippines seriously are low… trust the system to treat psychological abuse as a crime, in But most women • The majority of women feel that violence can be justified in instances of , or the Russia this drops to 27% agree that violence self-defence (59%) defence of a child (55%) • ‘Insisting on knowing where his partner is’ is considered is unacceptable in acceptable behaviour from a male partner by 19% of women … and many women • Globally, 85% of women are likely to actively seek help if all but a few cases globally, and this rises to 31% in South Africa and 37% in they or someone they know was a victim of abuse, though the Philippines do not know where this varies significantly geographically –94% of women in • Whistling, shouting or commenting on women in a sexual to go for help if they the Philippines are likely to seek help whereas only 65% of way is perceived as abuse or harassment by 82% of women women in Peru are – and only and do encounter abuse globally 61% of women in Russia 65% of • Only 62% of women globally say they would know where to consider this abuse women in Italy go to seek help – and this falls to 40% in the UK and 32% in Russia • Globally, 16% of women say there is something that would While the majority • 21% of women globally feel unsafe in public – and this rises hold them back from seeking support. The most common to and of women feel safe 47% in South Africa 51% in Turkey barrier is fear of the abuse getting worse as a result, at 47%, closely followed by fear for any children involved. in public, it is by no means guaranteed … which all too • At a global level, the majority of women (56%) have some experience of abuse (either to themselves or someone they many do know). The most common form of abuse experienced is psychological abuse, followed by physical abuse
10 Avon Global Women’s Survey Violence Against Women and Girls 11 METHODOLOGY
The survey was designed and delivered with support from a range of partners including Populus, Good Business and Vital Voices.
1000 women were surveyed in each of the 15 countries listed in Table 1, Country Sample size with the exception of Ecuador Argentina 1,000 where difficulties in achieving a representative sample meant that Brazil 1,000 the sample size was capped at 400. Chile 1,000 Only women over the age of 18 were surveyed. Columbia 1,000 The survey was conducted online Ecuador 400 using a dedicated platform which Italy 1,000 remained live until the sample quota was reached, a timeframe Mexico 1,000 that varied from two to three weeks. Peru 1,000 RESULTS: 01 Date of fieldwork: Philippines 1,000 28th of September to 24th Poland 1,000 of October 2018 Gender relations in Romania 1,000 Sample breakdown: nationally representative by age and region Russia 1,000 the private space across 15 countries (listed in table 1) Turkey 1,000 Questionnaire design: South Africa 1,000 43 questions, containing a mix of We asked women about their expectations Likert scales, multiple choice and UK 1,000 of relationships and what behaviours were yes/no options. Table 1: Countries surveyed and sample size seen as abusive. Please see Appendix A for questionnaire. We explore three key questions:
What expectations do women have of relationships?
Is violence ever acceptable?
What behaviours are considered to be abuse?
12 Avon Global Women’s Survey Violence Against Women and Girls 13 Results – 01: Gender relations in the private space
What expectations do women have of relationships?
Globally, the majority of women value equality in a relationship and feel that violence is not acceptable. However there is a small number of women who feel that violence is something that women have to tolerate, and that a wife has a ‘duty’ to provide sex to her husband. This question around the ‘duty’ to provide sex is the one with the greatest level of geographical variation – while 97% of women in Argentina disagree that women have a duty to provide sex, this number falls to 45% in the Philippines.
The global picture Country comparison
When it comes to sex in relationships, most women agree that contraception is acceptable, and something that For obligation to have sex should be agreed by the couple. Violence from a partner is largely deemed unacceptable, and not something that The highest degree of global variation on these statements is for the question looking at a women’s obligation to have should be kept behind closed doors. The majority also disagree with the idea that women have an obligation to sex with her husband. While 97% of women in Argentina disagreed with this statement, in the Philippines just 45% provide sex to their partners. did, with 38% of women in this country feeling that it is a woman’s duty to have sex with her husband if he wants it. To what extent do you agree or disagree with the following statements? “If her partner wants sex, it is a woman’s’ duty to give it to him”