ELEVATE YOUR EXPERIENCE SIGNATURE OPPORTUNITIES to GATHER, CONNECT and IMPRESS Arnold Palmer Invitational • March 12-18, 2018 JOIN the WORLD of ARNOLD PALMER
ELEVATE YOUR EXPERIENCE SIGNATURE OPPORTUNITIES TO GATHER, CONNECT AND IMPRESS Arnold Palmer Invitational • March 12-18, 2018 JOIN THE WORLD OF ARNOLD PALMER
Arnold Palmer was many things to many people ... world famous golf immortal and sportsman, highly successful business executive, prominent advertising spokesman, skilled aviator, talented golf course designer and consultant, devoted family patriarch and a man with a down-to-earth common touch.
GOLF ACHIEVEMENTS
92 Overall Victories 4 Masters 2 Open Championships 1 U.S. Open Ryder Cup Team: ‘61, ‘63, ‘65, ‘67, ‘71, ‘73 Captain ‘63, ‘75 PGA Player of the Year: ‘60 & ’62
2 A GLOBAL BRAND
Arnold always thought of golf as an international game, and his goals were international. When he set out to be the best golfer in the world, he meant the world. This international ambition in golf is equally mirrored with his businesses.
LEGENDARY BEVERAGE 8 Flavors Available INTERNATIONAL LICENSING 50 Individual SKU's Available To generations of international Over 400,000,000 Cans per Year consumers, the name Arnold Palmer is synonymous with American style.
9,000 Point of Sale Locations OFFICIAL PGA TOUR EVENT 400 "Arnold Palmer" stores EST. 1979 at Bay Hill 30 Territories worldwide 145,000+ Fans Annually GOLF COURSE DESIGN 300 Courses in 37 states and RYDER CUP STYLE EVENT 25 countries EST. 1997 USA vs. INTERNATIONAL GOLF CHANNEL Men & Women Teams Co-founded in 1995 In over 80+M Households
© 2017 Arnie’s Army Charitable Foundation. All Rights Reserved.
3 CONNECTS WITH CUSTOMERS
Arnold Palmer scores favorably across all demographics, even with millennials, a coveted consumer target for brands.
4 A MODEL OF TIMELESS TRUST
Compared to other active and retired sports legends, consumers view Arnold Palmer’s trustworthiness to be second to none and perceive him as an aspirational role model.
5 ARNIE’S ARMY CHARITABLE FOUNDATION CAUSES WE BELIEVE IN
Arnie’s Army provides financial support to institutions and organizations that support the well-being and development of children & youth, support health & wellness initiatives and strengthen communities and the environment.
CHILDREN & YOUTH WE BELIEVE - Integrity, respect & depth of character enable a child to achieve success in life.
HEALTH & WELLNESS WE BELIEVE - Everyone should have the opportunity to be happy and healthy.
COMMUNITY & ENVIRONMENT WE BELIEVE - When each community cares for their environment, the world becomes a better place.
HORIZONTAL - PRIMARY
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VERTICAL 7 WHY ENTERTAIN AT API?
One week every spring, Central Florida celebrates the game of golf … and its most iconic champion.
Thousands of fans crowd the fairways each day to watch the best players in the world compete. Thousands more gather in the Chalets and Clubs to eat, drink and swap stories with colleagues and friends.
When the final hole is played, the roar and excitement is electric on the standing-room-only 18th green.
Arnold Palmer — who brought the game of golf to the masses and today remains its most beloved player — has built an annual tradition at Bay Hill Club & Lodge that delivers seriously great golf amidst a fun, festive social scene. It’s one of the PGA TOUR’s most anticipated tournaments and it happens in the heart of one of the world’s most-traveled cities.
8 IN GOOD COMPANY STATS LOCATION 73% Florida Residents LOCAL COMMUNITY 23% Other U.S. Whether you’re thanking top clients or rewarding high ECONOMIC IMPACT: 4% International performers, entertaining at the tournament is just smart MORE THAN business. Executives, CEOs and senior managers in banking AGES $60 MILLION and finance, technology, healthcare, transportation and 63% 45+ logistics, and professional services are among our 145,000+ 30% 25-44 guests each year. 7% 25 & under
The mood is light and the pace relaxed, giving you plenty of GENDER time with your guests. The bonus? Golf Channel and NBC 70% Male broadcast the tournament live Thursday through Sunday, 30% Female giving your guests even more cache.
OTHER IN 2017, THE FOLLOWING COMPANIES WERE 54% $100,000+ Annual Income AMONG OUR HOSPITALITY PARTNERS: 16% $200,000+ Annual Income 73% Have College Degree SCHEDULE OF EVENTS
MONDAY WHEN Champions for Arnold’s Kids Pro-Am Tournament March 12 - 18, 2018 The First Tee of Central Florida Youth Day + Junior Clinic (free to kids 17 and under with paid adult admission) WHERE Arnold Palmer’s Bay Hill Club & Lodge, TUESDAY Orlando, FL Practice day for pros Arnie’s March Against Children’s Cancer PURSE $8.9 million WEDNESDAY Pro-Am Tournament ATTENDANCE Opening Ceremony 145,000+ people enjoy our event each year THURSDAY Competition - Round 1 VOLUNTEERS 1,400+ people volunteer their time for FRIDAY our event each year Competition - Round 2 Wine & Dine on 9 TV BROADCAST Golf Channel and NBC SATURDAY Competition - Round 3 Birdies & BBQ
SUNDAY Competition - Round 4 Military Appreciation Day Trophy Presentation
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A #18 Skybox provides you and your guests access to the exciting finish and awards ceremony with delicious food, beverages, tip-up seats and great views of golf.
#18 SKYBOX
FEATURES AMENITIES EXPOSURE Covered, elevated, open-air skybox 30 tournament/skybox admission Company name and/or logo will be featured: located at the 18th green tickets per day (120 total) printed Hospitality entrance sign 20 seats with additional standing room with company name Inside and outside of skybox Available Thursday - Sunday Two additional host passes for Sponsor board in high-traffic location on site Flat screen TV with live broadcast company representatives Skybox tickets Exclusive upscale restrooms Lunch buffet Delivery of tournament programs Full bar service TOTAL INVESTMENT and pairing sheets 15 on-site parking passes per day $39,500 per year (3-year commitment) On-site security 12 A #17 Skybox provides you and your guests with delicious food, beverages and tip-up seats on one of the greatest par-3 holes on the PGA TOUR.
#17 SKYBOX
FEATURES AMENITIES EXPOSURE Covered, elevated, open-air skybox 30 tournament/skybox admission Company name and/or logo will be featured: located at the 17th green tickets per day (120 total) printed Hospitality entrance sign 20 seats with additional standing room with company name Inside and outside of skybox Available Thursday - Sunday Two additional host passes for Sponsor board in high-traffic location on site Flat screen TV with live broadcast company representatives Skybox tickets Close access to restrooms Lunch buffet Delivery of tournament programs Full bar service TOTAL INVESTMENT and pairing sheets 15 on-site parking passes per day $35,000 per year On-site security access to shuttle between parking lot and hole #17 13 View world-class golf action up close from your private Bay Hill Chalet on holes 8, 9, 14 or 17. A Chalet provides you and your guests a private, enclosed, air-conditioned experience that you can make your own to reflect your brand.
BAY HILL CHALET
FEATURES AMENITIES EXPOSURE Temperature-controlled, private 50 – 80 tournament/chalet admission Company name and/or logo will be featured: interior and patio with seating tickets per day (200 – 320 total) Hospitality entrance sign Available Thursday - Sunday Two additional host passes for Inside and outside of chalet Flat screen TV with live broadcast company representatives Sponsor board in high-traffic location on site + live scoring access Lunch buffet Chalet tickets Private, upscale restrooms Full bar service Delivery of tournament programs 25-40 on-site parking passes per day TOTAL INVESTMENT and pairing sheets 50 guests: starts at $64,300 / 80 guests: starts at $91,200 On-site security One and two day packages available on hole 9 only. 14 Enjoy premier shared seating along the 8th green. Club 8 provides a social networking environment allowing you and your guests to mingle with other corporate golf enthusiasts.
CLUB 8
FEATURES AMENITIES EXPOSURE One reserved table for 6-8 guests • 10 tournament/“Club 8” Company name and/or logo will be featured: Located inside a shared, open- admission tickets per day Hospitality entrance sign air, covered structure Two additional host passes for Table centerpieces Views of #8 green and #2 tee box company representatives Sponsor board in high-traffic location on site Shared tip-up seats for optimal viewing Lunch buffet Club 8 tickets Access to private, upscale restrooms Complete bar service On-site security Five on-site parking passes per day TOTAL INVESTMENT 4-day table: $13,000 / 2-day table: $7,250
15 Interact with 145,000+ spectators and showcase EXPO
your products and services. FEATURES TOTAL Capture leads, activate 10’ x 10’ tent with flooring, power, skirted table and INVESTMENT two chairs Starts at $7,500 promotions and offer Opportunity to fully customize interior tent Larger spaces are special giveaways. High-traffic location also available. Two staff passes for company representatives One on-site parking pass per day Company name on tent exterior Company name on sponsor board in high-traffic location 10 Any One Day tickets 16 ADDITIONAL SPONSORSHIPS Sponsorship packages may vary and can OPPORTUNITIES INCLUDE: be tailored to meet Youth Day/Junior Clinic Misting stations Military Appreciation Day Naming rights for parking lots each company’s Champions for Arnold’s Kids Naming rights for event area individual needs. Autograph area Restrooms Charging Stations Media center
17 PGA TOUR PRO SAM SAUNDERS WITH 2017 PRO-AM PARTICIPANTS
18 PRO-AM TOURNAMENTS
PACKAGE INCLUDES Draw/cocktail party for participant and guest Awards celebration for participant and guest A space in one of our Pro-Am Exclusive gift package Preferred parking Tournaments gives you a chance VIP credentials for to play with a PGA TOUR Pro. tournament week Spaces available Monday, March
Additional benefits are 12 for Champions for Arnold’s available for each package. Kids or Wednesday, March 14 for
TOTAL INVESTMENT our official Pro-Am Tournament. Monday: starts at $6,000/player or $24,000/team Wednesday: starts at $9,000/player or $27,000/team COUNTRY MUSIC SUPERSTAR JAKE OWEN AT THE 2017 PRO-AM AWARDS CELEBRATION
19 PAST CHAMPIONS
1979 Bob Byman 1992 Fred Couples 2005 Kenny Perry 1980 Dave Eichelberger 1993 Ben Crenshaw 2006 Rod Pampling 1981 Andy Bean 1994 Loren Roberts 2007 Vijay Singh 1982 Tom Kite 1995 Loren Roberts 2008 Tiger Woods 1983 Mike Nicolette 1996 Paul Goydos 2009 Tiger Woods 1984 Gary Koch 1997 Phil Mickelson 2010 Ernie Els 1985 Fuzzy Zoeller 1998 Ernie Els 2011 Martin Laird 1986 Dan Forsman 1999 Tim Herron 2012 Tiger Woods 1987 Payne Stewart 2000 Tiger Woods 2013 Tiger Woods 1988 Paul Azinger 2001 Tiger Woods 2014 Matt Every 1989 Tom Kite 2002 Tiger Woods 2015 Matt Every 1990 Robert Gamez 2003 Tiger Woods 2016 Jason Day 1991 Andrew Magee 2004 Chad Campbell 2017 Marc Leishman
MARCH 12-18, 2018 I ARNOLDPALMERINVITATIONAL.COM FOR MORE INFORMATION CONTACT WAYNE BANNATYNE 407.876.7141 I [email protected]
HORIZONTAL - PRIMARY
MARC LEISHMAN, 2017 CHAMPION
VERTICAL