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TOTS--Media Recap Overview I-X TRICK OR TREAT STREET MARKETING RECAP 2018 2018 GUEST EXPERIENCE “It was our first time at the event and we had a great time… We will definitely be back next year!” - RACHELLE K. I-X TRICK OR TREAT STREET EVENT OVERVIEW CLEVELAND'S BOOTASTIC HALLOWEEN EVENT! I-X Trick or Treat Street, Cleveland’s Halloween tradition for children 10 and under, once again provided Northeast Ohio with a safe and festive event. Thousands of little ghosts and goblins received more than 300,000 pre-approved, packaged pieces of candy as they made their way through 12 creatively themed not-so-spooky Halloween houses. But wait, there was more than just candy! Surrounded by fall foliage including pumpkins and larger than life decorations, trick or treaters enjoyed pony rides, kiddie rides, plus live entertainment. I-X TRICK OR TREAT STREET MEET OUR GUESTS! TOP 10 CITIES IN OHIO FOR ENGAGEMENT 65+ 18-24 20,000 55-64 3.5% 6% Lorain 7.9% Cuyahoga Summit Stark Medina 45-54 Lake 17.1% 25-34 Erie 31.2% ATTENDEES 1,000 0% Search Engine 9.4% Radio 17.8% 750 TV 10.5% Other Email Newsletter 6.1% 3% 500 Print Event Website 0.8% 3.9% 35-44 34.2% Social Media 250 Female 15.3% Male Family & Friends 0 0 25 50 75 100 33.2% $50,000 < $50,000-$69,999 $70,000-$99,999 $100,000-$124,999 $125,000 + I-X TRICK OR TREAT STREET MARKETING RECAP WEBSITE TV MEDIA SPONSORS Sessions: 50,180 Users: 34,285 Pageviews: 104,443 NETWORK & CABLE TV ADVERTISING FOX, CBS and NBC = 347 Commercial Spots with 2,791,100 Impressions 10/8/2018-10/28/2018 FOX (FOX 8 Cleveland WJW): 50 paid spots CBS (Channel 19 WOIO / Channel 43 WUAB): 264 paid spots 2018 Commercial Spot created by ThinkMedia NBC (Channel 3 WKYC): 33 paid spots Spectrum = 173 Commercial Spots with 371,250 Impressions from 10/8/2018-10/28/2018 FreeForm, Hallmark, Lifetime, Nickelodeon, Oxygen, TLC, WE TV ADDITIONAL TV COVERAGE In addition to the network TV advertising, the I-X Center secured the following press appearances to promote I-X Trick or Treat Street: Fox 8 Cleveland– Live interview on New Day Cleveland Fox 8 Cleveland– Live interview on Fox 8 Cleveland Morning Show with Jungle Terry Channel 3 WKYC– Live interview segments (6) during Saturday Morning News from 5-7am and 9-10am Live on Lakeside(10/13) – Live interview on Live on Lakeside I-X TRICK OR TREAT STREET MARKETING RECAP RADIO MEDIA SPONSORS RADIO ADVERTISING iHeart Radio Cleveland (Alt 99.1, WAKS, WGAR, WHLK, WMJI, WTAM, WMMS) = 497 Commercial Spots + 150 Streaming Spots Entercom Radio (WDOK, WQAL) = 118 Commercial Spots + 118 Streaming Spots Salem Cleveland (WFHM) = 75 Commercial Spots + 75 Streaming Spots Total number of spots on the radio = 1,033 with 4,800,895 Impressions ADDITIONAL RADIO COVERAGE Interviews with Claire Anter on the following radio stations: WMJI – WMJI Morning Show; WAKS – Java Joel; WMMS – The Alan Cox Shows; WTAM – Cleveland's Morning News with Wills And Snyder; WGAR – Brian and LeeAnn; WFHM – The Fish Morning Show; WQAL – The Jeremiah Show; WDOK – The Jen and Tim Show Two to four week trade agreements with commercial schedule and contesting for tickets giveaways. Radio stations include: WVNO, WLEZ, WCPZ, WDLW, WOBL, WCMJ, WBNV, WWKC, WQMX PRINT ADVERTISING Town Money Saver (trade only) PRINT MEDIA SPONSORS One (1) color print ad in the Town Money Saver of Olmsted Falls | Circulation 9,901 One (1) color print ad in the Town Money Saver of Berea | Circulation 8,596 One (1) color print ad to run in the Ocotber issue of Northeast Ohio Parent 104,000 Impressions Total number of print impressions: 122,497 Impressions Up to four week trade agreements with local area newspapers. Publications include: Weekender Extended, The Morning Journal, The Neighborhood News, Macaroni Kid I-X TRICK OR TREAT STREET MARKETING RECAP SOCIAL MEDIA MARKETING FACEBOOK LOCAL (NORTHEAST OHIO) CAMPAIGN Link Clicks (The number of clicks on links within the ad that led to your website) • 5,508 CTR Link click(The percentage of times people saw your ad and performed a link click) • 3.34% Clicks(The number of clicks on your ad) • 9,509 CTR ALL (The percentage of times people saw your ad and performed a click) • 5.77% Total number of local social media impressions: 164,940 DIGITAL ADVERTISING Digital advertising campaign ran on the following media outlets Display ads (Targeted) 115,429 Impressions, 332 Clicks, 0.28% CTR Display ads (Proximity) 192,828 Impressions, 669 Clicks, 0.36% CTR Spectrum Cable (Cleveland) 25,000 Impressions WKYC.com 350,000 Impressions Cleveland19.com 75,000 Impressions Fox8Cleveland.com 75,000 Impressions Northeast Ohio Parent 61,209 Impressions Total number of digital impressions:: 894,466 OUTDOOR Lamar digital outdoor boards delivered 2,383,403 Impressions from 10/15 to 10/28/2018 I-X TRICK OR TREAT STREET MARKETING RECAP EMAIL MARKETING July 23, 2018 | Trick or Treat Street and Amusement Park Database October 16, 2018 | Trick or Treat Street and Amusement Park Database I-X Trick or Treat Street returns for two weekends! Fun starts this weekend! Let us help you get ready. 7,674 Recipients 8,220 Recipients 13.3% - 1,022 Opens 17% - 1,400 Opens 5.0% - 51 Clicks 7.2% - 101 Clicks September 7, 2018 | I-X Center Database October 26, 2018 | Trick or Treat Street, Amusement Park and Get Fit Tickets on sale today for three great shows! (Kids) Database 58,772 Recipients Your weekend plans are inside and they’re spooktacular 17.2% - 10,109 Opens 14,769 Recipients 10.7% - 1,083 Clicks 9.7% - 1,431 Opens 5.0% - 71 Clicks September 27, 2018 | Trick or Treat Street and Amusement Park Database Look inside for Halloween fun for everyone! October 26, 2018 | Trick or Treat Customer List 8,281 Recipients Thank you for a great show! 12.2% - 1,031 Opens 2,102 Recipients 8.8% - 89 Clicks 31.8% - 669 Opens 0.6% - 4 Clicks October 8, 2018 | I-X Center Database Fall favorites at the I-X Center! 59,034 Recipients 15.4% - 9,088 Opens 9.3% - 849 Clicks I-X TRICK OR TREAT STREET THANK YOU TO OUR SPONSORS 2018 I-X TRICK OR TREAT STREET.
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