N. HIGHLAND AVE. HOLLYWOOD | CALIFORNIA
A REINVENTED UNIQUE OFFICE ASSET IN THE WORLD’S ENTERTAINMENT CAPITAL
©2018 Holliday Fenoglio Fowler, L.P., HFF Real Estate Limited (collectively, “HFF”), HFF Securities L.P. and HFF Securities Limited (collectively, “HFFS”) are owned by HFF, Inc. (NYSE: HF) OFFERING SUMMARY
HFF, as exclusive advisor, is pleased to present the exceptional opportunity to acquire the 100% fee simple interest in 1800 N. Highland Ave., a 7-story, innovative Class A office asset (the “Property”) located at 1800 N. Highland Avenue in the entertainment capital of the world, Hollywood, CA. THE PROPERTY IS A PIONEERING USER EXPERIENCE UNLIKE ANY OTHER, BLENDING OFFICE UTILITY WITH HOTEL EXCLUSIVITY TO PRODUCE A MASTERFULLY-CURATED, UPSCALE VIP EXPERIENCE KNOWN AS “BE” BY THE SOUFERIAN GROUP (THE “BRAND”).
2 EXECUTIVE SUMMARY The Investor’s Opportunity
/ EXTENDED LONG TERM SIGNAGE AGREEMENT: The ink has dried on the license amendment to the existing long term agreement for the Property’s wall scape signs with industry- leading advertiser OUTFRONT Media. The amendment secures long-term signage income, mitigating investment risk, while also offering tremendous revenue-sharing upside just as the market sits on the precipice of content explosion.
There is legislation in front of city council for Summer 2018 regarding the potential conversion of static signage to digital signage in Hollywood. If passed, a conversion to digital signage at the Property could increase value by 3-4x.
/ LEASING UPSIDE ON CORE ASSET: Currently 86% leased, with only one designer-finished turnkey vacant space remaining, the Property is the extremely rare core asset with upside. The rent roll is headlined by entertainment titan Live Nation, with total average in-place rents 19% below market. This presents significant NOI upside through both lease-up of vacant space and mark-to-market of in-place tenants, all in one of the strongest office markets in Southern California. TENANT INDUSTRY SF % of NRA EXPIRATION YEAR IN-PLACE VS. MARKET Live Nation Entertainment 47,800 52.0% 2023 (14.3%) Revolt Media 13,293 14.5% 2020 (41.4%) Soothe Service 13,288 14.5% 2022 (26.3%) Nokia USA Communications 3,669 4.0% 2022 (15.9%)
BE BY TSG | 1800 N. HIGHLAND AVE. 3 The Property underwent an extensive rehab, including a new curtain wall and system upgrades. Current ownership has elevated the Property to an unprecedented design aesthetic, with a plethora of amenities that cater to the media, creative and technology tenant cluster that is driving the Hollywood and greater Los Angeles economies.
Property Overview
ADDRESS 1800 N. Highland Ave. Hollywood, CA 90028
NET RENTABLE AREA (SF) 91,908
% LEASED 86%
YEAR BUILT / RENOVATED 1965 / 2008 / 2017
NO. OF FLOORS 7
CERTIFICATION LEED EnergyStar
TYPICAL FLOOR PLATE (SF) 13,058
CEILING HEIGHT 13-14 ft.
SIGNAGE DIMENSIONS Outfront Media • 25’ x 67’ sign on Western facade • 18’ x 60’ sign on Western facade • 45’ x 63’ sign on Northern facade
Dolby • 50’ x 68’ north facing rooftop sign
Top Building Signage Available
4 EXECUTIVE SUMMARY Curated For The Tenant Experience
is the brainchild of Behzad Souferian and his vision for a new genre of commercial real estate, tailored for the way we live and work today. The inspiring Property encapsulates luxury hospitality components as it redefines the modern office environment. Be evokes a timeless lifestyle as it welcomes you with a custom canopy entrance complete with valet services, reminiscent of the arrival experience found at boutique hotels. Tenants enter through double glass doors into lobbies which serve as tenant lounges in the style of a well-heeled hotel. The pet-friendly building also includes communal landscaped courtyards modeled after high-end single-family residences, outdoor gathering spaces and thoughtful floor plans with bespoke designer finishes. Tenants have a variety of curated lifestyle amenities at their disposal, such as a concierge, room service-inspired deliveries and Be-branded bikes for tenants’ midday errands. Be tenants are also granted membership to Be Benefits, an exclusive program of partner discounts, special offers and inside-the-ropes access to some of the most sought-after establishments. Be is the cultivation of a truly unique asset in a world-renowned market.
BE BY TSG | 1800 N. HIGHLAND AVE. 5 INVESTMENT HIGHLIGHTS
A Hollywood Story
Hollywood is experiencing incredible residential, commercial and infrastructural growth, driving tourism and attracting swarms of media talent. The booming market has demonstrated incredible demand, driving terrific market fundamentals, record-breaking rental rates, and the influx of premier entertainment tenants. In 2017, Hollywood welcomed a tenant migration of modern entertainment powerhouses, headlined by Netflix’s 500,000+ SF and Viacom’s 200,000+ SF. In May 2018 Netlfix reached a remarkable milestone, becoming the most valuable media and entertainment company in the world. The relocations by Netflix, Viacom, and others evidence Hollywood’s standing as the benefactor from the imminent explosion of content in the entertainment industry. The entertainment world stands to transform and flourish for a long time to come, with Hollywood leading the charge.
1 2 3 NETFLIX NOW HIGHEST MARKET CAP IN ENTERTAINMENT INDUSTRY
6 EXECUTIVE SUMMARY The entertainment industry is in the first inning of a content explosion.
BE BY TSG | 1800 N. HIGHLAND AVE. 7 INVESTMENT HIGHLIGHTS
Highly Desirable Signage Income – Recently Secured For Next 10 Years
1800 N. Highland Ave. features incredibly unique advertising signage in one of the nation’s most prominent advertising markets, aptly considered the “Times Square” of the West Coast. The proven signage revenue is attained from market-leading, creditworthy companies. It is extremely rare for a landlord to be able to provide such signage in Hollywood, as a moratorium has been in place since 2008 creating a complete barrier to entry.
y Economic Impact of expanded Signage Amendment:
w Signed April 2018 with licensee OUTFRONT Media
w Mitigates Investment Risk
w Significantly Increases Upside Revenue
PREVIOUS AGREEMENT NEW TERMS
MINIMUM BASE RENT $360,000 $660,000
PERCENTAGE RENT 70% OF SALES 75% OF SALES (77% AFTER 2022)*
AGREEMENT TERM FEB’ 2021 EXPIRATION DEC’ 2027 EXPIRATION
*2017 OUTFRONT Sales Exceeded $1.3 million
LOS ANGELES WELCOMED A RECORD 48.5 MILLION OVER 140,000 VEHICLES VISITORS PASS IN FRONT OF THE PROPERTY EACH DAY IN 2016
8 EXECUTIVE SUMMARY 1800 N. Highland Ave. is widely recognized as the most visible building with signage in Hollywood. -GM Outdoor Signage
SIGNAGE A SIGNAGE B SIGNAGE C SIGNAGE D SIGNAGE E Wallscape Wallscape Wallscape Top Building Billboard
SIGNAGE REVENUE A, B & C - Wallscape (OUTFRONT Media) $1,023,605 D - Top Building $120,000* E - Billboard (Dolby) $81,676 * Current market value
BE BY TSG | 1800 N. HIGHLAND AVE. 9 INVESTMENT HIGHLIGHTS
West Los Angeles Market Momentum
Hollywood is located in the West Los Angeles office market, which is considered the most core market in Los Angeles and consistently one of the most sought-after markets in the world. Current average asking rents in the Class A market surpass $4.70 per square foot per month, over 45% higher than the next highest rents in Los Angeles.
Comparison of Class A Rental Rates $6.00
$5.00
$4.00 Hollywood Rent
$3.00 Comp Set Rent Westside Rent $2.00 Los Angeles Rent Rental Rates $PSF/Mo. $1.00
$0.00 2010 Q1 2011 Q1 2012 Q1 2013 Q1 2014 Q1 2015 Q1 2016 Q1 2017 Q1 2018 Q1
y Hollywood rents have grown 65% in the last 6 years
y ICON, one of the local competitive buildings, was over 60% leased two years before opening
y The Property’s competitive set has seen 47% rent growth since 2014
y NETFLIX looking at all the space at SPACES at 1800 Vine
Hollywood rents have increased and vacancy has decreased in Q1 2018
10 EXECUTIVE SUMMARY There is hardly a month when there isn’t some company that comes into my office and says ‘We’re looking at Hollywood. – LA Mayor Eric Garcetti
BE BY TSG | 1800 N. HIGHLAND AVE. 11 The Hollywood Bowl
Hollywood and Highland
Rich Amenities In An Iconic Location
Be 1800 N. Highland Ave. offers dramatic identity in one of the most prestigious and iconic markets in the world. Hollywood virtually defines the entertainment industry in Southern California, and is central to all major studios, entertainment-dominated submarkets, and a variety of residential neighborhoods. Universally recognized as the Entertainment Capital of the World, Hollywood also boasts a wealth of globally recognized areas, and contains some of the most popular entertainment venues in the country.
12 EXECUTIVE SUMMARY The Hollywood Bowl Universal Studios
Hollywood and Highland The Hollywood Walk of Fame
ADJACENT HOLLYWOOD & HIGHLAND HOSTS 05/10 IN 2017 OVER 300 EVENTS THE HOLLYWOOD BOWL RECORDS PER YEAR, INCLUDING MOST INSTAGRAMMED SPOTS NEARLY 1 MILLION THE OSCARS IN LOS ANGELES ARE LOCATED IN HOLLYWOOD ADMISSIONS PER SUMMER
BE BY TSG | 1800 N. HIGHLAND AVE. 13 INVESTMENT HIGHLIGHTS