CHELSEA : BRANDING OPPORTUNITIES The Sports & Entertainment Complex in City features a wide range of high-impact branding opportunities that target the heavily traveled Highway, runners and bikers on the Park bikeway/walkway, pedestrian traffic and Chelsea Piers visitor foot traffic.

WEST SIDE HIGHWAY AND HUDSON RIVER ON-SITE OPPORTUNITIES AT CHELSEA PIERS BIKEWAY/WALKWAY OPPORTUNITIES* Within the 28-acre Chelsea Piers complex are eight (8) Chelsea Piers spans five city blocks between 17th Street double-sided, 7-foot by 11-foot lightboxes, four (4) 36.5 and 22nd Street along the . Branding

opportunities that target over 100,000 passengers traveling -foot by 20.5-foot pedestrian walkway banners and one

southbound and 100,000 passengers traveling northbound 13-foot by 7.5-foot video wall. The lightboxes are situated

on the West Side Highway include: three (3) 40-foot by within the 60 and Pier 61 parking garages and are 80-foot billboards along the East Façade of Chelsea Piers, visible to on-site pedestrian and vehicular traffic. The one (1) 37-foot by 45-foot billboard along the South Façade pedestrian walkway banners are located on the Sunset of Chelsea Piers, and a 30-foot x 40-foot LED video screen. Strip, the major walkway connecting the piers. The video These units are also highly visible to runners and bikers on

the Hudson River bikeway/walkway, High Line pedestrian wall is located at the northern entrance to Chelsea Piers

traffic and Chelsea Piers foot traffic. and can accommodate 30-second commercials with sound.

*The Chelsea Piers billboards are licensed as business signs. Specific criteria must be met in order for Chelsea Piers to accept advertising. ENTRANCE CHELSEA PEIRS Northwest from West 18th Street

VIEW: Chelsea Cove Pier 61 Pier 60

thbound Pier 59

(plus southbound traffic) Three (3) faces available 80’ wide x 40’ high Dusk to midnight daily 100,000 nor West Side Highway from Side Highway West 22nd Street: Pier 61 20th Street: Pier 60 18th Street: Pier 59 *The Chelsea Piers billboards are licensed as business signs. Specific criteria must be met in order for Chelsea Piers to accept advertising. *The Chelsea Piers billboards are licensed as business signs. Specific criteria must be met in order for

EAST FACADE* EAST BRANDING OPPORTUNITY BRANDING Size Illumination DEC Quantity Location

Walkway and pedestrian traffic on the High Line. and pedestrian traffic Walkway runners and bikers on the Hudson River Bikeway/ runners and bikers faces automobile traffic on the West Side Highway, West Side Highway, on the faces automobile traffic Sports and Entertainment Complex in Sports and Entertainment Complex in New York The East Facade billboards at the Chelsea Piers at the Chelsea Piers Facade billboards The East A B

A PIER 59 ENTRANCE VIEW: West from West 18th Street C

B PIER 60 ENTRANCE VIEW: West from West 20th Street

C PIER 61 ENTRANCE VIEW: West from West 22nd Street A B

A PIER 59 ENTRANCE VIEW: West from West 18th Street C

B PIER 60 ENTRANCE VIEW: West from West 20th Street

C PIER 61 ENTRANCE VIEW: West from West 22nd Street ENTRANCE CHELSEA PEIRS

Chelsea Cove Hudson River Park Pier 61 Pier 60 Pier 59 West Side Highway West 18th Street: Pier 59 One (1) face 45’ wide x 37’ high Dusk to midnight daily 100,000 (northbound) South *The Chelsea Piers billboards are licensed as business signs. Specific criteria must be met in order for Chelsea Piers to accept advertising. *The Chelsea Piers billboards are licensed as business signs. Specific criteria must be met in order for

Location Quantity Size Illumination DEC Face

SOUTH FACADE* SOUTH BRANDING OPPORTUNITY BRANDING

the High Line. Hudson River Bikeway/Walkway and pedestrian traffic or Hudson River Bikeway/Walkway traffic on the West Side Highway, runner and bikers on the Side Highway, West traffic on the Entertainment Complex in New York City faces automobile Entertainment Complex in New York The South Facade billboard at the Chelsea Piers Sports at the Chelsea Piers Facade billboard The South & BRANDING OPPORTUNITY VIDEO SCREEN*

The Video Screen at Chelsea Piers is the only animated billboard along the heavily traveled West Side Highway. The full-color screen can run either animated or video commercials, text messages or static images.

Location Roof of Pier 61 Chelsea Piers facing south-bound traffic on the West Side Highway

Size 40’ wide x 30’ high

Illumination Dusk to midnight daily

DEC 100,000 (southbound)

Face North

Also visible to Chelsea Piers’ 4.0 million annual visitation and visitors of Chelsea Cove Park

Pier 59 Pier 60 Pier 61 Hudson River Park Chelsea Cove

CHELSEA PEIRS ENTRANCE

*The Chelsea Piers billboards are licensed as business signs. Specific criteria must be met in order for Chelsea Piers to accept advertising. ENTRANCE CHELSEA PEIRS

Chelsea Cove Hudson River Park Pier 61 Pier 60 Pier 59 10,000 Interior Garages Pier 60, Pier 61 Chelsea Piers lightboxes double-sided (8) Eight Sixteen (16) faces 7’ high x 11’ wide

DEC Quantity Size Location

units in either Pier 60 or Pier 61 at Chelsea Piers. units in either Pier Advertisers can showcase their latest campaign by choosing lightbox by choosing lightbox latest campaign can showcase their Advertisers

LIGHTBOX ADVERTISING LIGHTBOX BRANDING OPPORTUNITY BRANDING BRANDING OPPORTUNITY VIDEO WALL

This Full HD seamless plasma display provides high impact advertising with sound to Chelsea Piers pedestrian traffic. The state-of-the-art display can run commercials and movies using Blu-ray or DVD video discs, or live HD cable television.

Location Main Level, Pedestrian Walkway Chelsea Piers, NYC

Direction Faces north, visible to pedestrians who enter Chelsea Piers at the Pier 62 main entrance.

Size 13’ w x 7.5’ h

Illumination 10:30am - 11:00pm daily

30 second commercial spot with Display sound to play 4 times per hour.

DEC 10,000 VIDEO WALL

Pier 59 Pier 60 Pier 61 Hudson River Park Chelsea Cove

Video Wall

CHELSEA PEIRS ENTRANCE BRANDING OPPORTUNITY PEDESTRIAN WALKWAY

Directly target affluent, active-lifestyle New Yorkers, dinner cruise and party boat customers, and yacht owners and crew, where they play and socialize. The four (4) faces located on Pier 60 and Pier 61 face pedestrian traffic along the Hudson River waterfront.

Location Pier 60: Pedestrian Walkway Pier 61: Pedestrian Walkway

Quantity Four (4) Faces

Size 36’ 6” wide x 20’ 6” high

Illumination Dusk to midnight daily

DEC 10,000

Face North & South

Pier 59 Pier 60 Pier 61 Hudson River Park Chelsea Cove

CHELSEA PEIRS ENTRANCE

For more information, please contact: Dana Thayer Arie Sladowsky 212.336.6860 212.336.6871 [email protected] [email protected]

Chelsea Piers Management, Inc. Pier 62, Suite 300, New York, NY 10011 212.336.6725 Fax | chelseapiers.com/sponsorship