THE VICTORIA THEATER REDEVELOPMENT 233 WEST 125TH STREET 23,199 SQ FT LATE 2019 199 Available Retail Space Possession Residential Units Mixed-Use Hotel, Residential Retail & Community Space 16–18 FT ASKING RENT 211 Ceiling Heights Upon Request Renaissance Hotel Rooms THE VICTORIA THEATER REDEVELOPMENT Harlem’s heralded Victoria Theater redevelopment represents a new beginning and will become a part of the rising renaissance growing in Harlem. The theater’s historic facade, lobby, marquis and signage will be incorporated into this reimagined property, giving it the respect and honor it deserves as a significant part of Harlem’s history, culture and architectural heritage. The memorable Victoria Theater was a place for Harlem’s who’s who to entertain, and as in the past, the newly redeveloped Victoria Theater will be a venue for the next generation of artists, residences and retail in the area. Over the years, this thriving theater world cultivated an outpouring of artistic work — known as the “Harlem Renaissance” — through music, dance, and drama. Stars by the likes of Louis HARLEM: Armstrong, Ethel Waters, Eubie Blake, Willie “The Lion” Smith, Duke Ellington, the Dance Theatre of Harlem, and many more graced the stages THE CENTER OF AFRICAN and reformed a once segregated community into a center for the black entertainment world. AMERICAN CULTURE IN NYC Additional reactions of the movement included productions of Shakespeare by all-black companies, influences on Broadway musicals with mixed casts, and revues that originated in Harlem and migrated to London and Paris. The Victoria Theater, designed by Thomas W. Lamb, was originally constructed as Furthermore, Harlem’s very own a vaudeville house in 1917. It was one Lafayette Theater hosted the debut of of four contiguous vaudeville houses Orson Welles’ renowned production, on West 125th Street — Harlem’s main Macbeth. business, shopping and cultural corridor. Together, the Victoria, along with the Other notable entertainers of the time Apollo Theater, the Harlem Opera House, include: Jelly Roll Morton, Luckey and the Alhambra Theater, became known Roberts, James P. Johnson, Fats as Harlem’s “Opera Row.” These theaters Waller, Dizzie Gillespie, New Heritage provided a pedestal for the Negro Repertory Theater, the Harlem Boys of the 1920s and Theatre movement Choir, the Girls Choir of Harlem, and became a home for the musical uprising dancers with the New York City Ballet. that was celebrated from the 1920s on. Popular nightlife of the Harlem Renaissance consisted of the Apollo Theater, the Cotton Club, Connie’s Inn, Renaissance Ballroom, and the Savoy Ballroom. During the second half of the 20th century, Harlem became a major hub of businesses. Since New York City’s revival in the late 20th century, Harlem has been experiencing the effects of both gentrification and new wealth. Business is booming, once again. BUILT ON HISTORY THE NEW Thomas Lamb, a notable and prolific theater Originally constructed with more than 2,000 architect for the Loew’s Corporation, along seats, the Victoria Theater continued in use as with Samuel Rothapfel, characterized the a film theater until 1977, when the building architecture of the early 1900s luxury cinema was put up for sale. A little over a decade with the Victoria Theater. Located on 125th later, a new Harlem Renaissance began to Street, Lamb and Rothapfel conceptualized emerge. While other parts of Manhattan the theater “as a place of escape and sheer like SoHo, TriBeca, and the Lower East Side VICTORIA fantasy in which the building played as large were quickly developing into some of the a part the evening out as the film itself.” most highly desired and expensive places to live, developers began to realize Harlem’s The Victoria originally opened as a luxury potential as the next revitalized area of vaudeville and motion picture theater in Manhattan. 1917. The building contained a stage, THEATER backstage, dressing rooms, and provisions The new Victoria Theater project, developed for live music, including an organ. It was by the Lam Group and Exact Capital, and hailed “as one of the largest and most designed by architect Ariel Aufgang, began beautiful theaters in greater New York.” construction in April 2017 and is scheduled to open in the spring of 2019. The completed When the Victoria was built, it joined many 400,000-square-foot structure will have 191 other Harlem theaters including the Proctor, mixed-income rental apartments, a 210-room 23,199 SQ FT Hammerstein Opera House, the Alhambra, Marriott Renaissance hotel, about 25,000 Available Retail Space the nearby Apollo, and later on the Hurtig & square feet of retail, and another 25,000 Seamon’s New Theater. square feet of cultural and arts space. 16–18 FT Ceiling Heights A new Harlem LATE 2019 The Victoria becomes an Renaissance begins to accepted entertainment spot emerge as developers Possession and venue space used for start to realize Harlem’s community events, such as potential as the next the Police Athletic League revitalized area of Christmas Show in 1950, a Manhattan ASKING RENT 1958 closed circuit telecast of boxing, and the “Harlem Upon Request Homecoming” of 1972 1990s 2019 1930s—1970s The new development 199 1977 of the Victoria Theater opens as a hotel, arts Residential Units The Loew’s & culture center, and 1917 Victoria is put up retail hub for sale The Loew’s Victoria 211 Theater opens as a Renaissance Hotel Rooms vaudeville & motion picture house SPACE DETAILS SPACE D 16,010 SF FIRST FLOOR - SPACE A & B Total Available Retail Space: 7,189 SF Space A: 1,003 SF Space B: 764 SF Space C: 5,422 SF Ceiling Heights: 17’-8” Asking Rent: Upon Request Comments: Logical divisions SECOND FLOOR - SPACE D Total Available Retail Space: 16,010 SF Ceiling Heights: 15’-2” Asking Rent: Upon Request Comments: Logical divisions 126TH STREET SPACE B 764 SF SPACE C 5,422 SF SPACE A 1,003 SF 125TH STREET property description WHAT’S HAPPENING Harlem has undergone a tremendous resurgence in the last number of years. Large scale developments both commercial and residential have revitalized a NOW once dormant and economically challenged area of the city. Coupled with the myriad of surrounding projects currently underway, the Victoria Theater Renaissance Hotel garners intense interest and scrutiny. With the expansion of Columbia University, City University of New York, and the recent and contin- ued flurry of retail development on 125th Street, plus the proximity to major subway and bus lines and shopping and entertainment venues along 125th Street, 233 West 125th Street is a once in a lifetime opportunity for many retailers. Columbia University 2 211-room, full-service hotel with entry on 125th Street. 1 Manhattanville campus with tree-lined sidewalks, accessible green spaces, art galleries and performance venues, lively storefronts and community education centers. Apollo Theater State-of-the-art office spaces 121 West 125th Street suited for tech start-ups and HARLEM ON THE RISE traditional tenants. 4 81 East 125th Street 3 5 3 minute and 5 minute 68,000+ employees 250,000+ residents Renowned Apollo Theater, showcasing world-class live performances Affordable and market-rate walk to 125th Street in the neighborhood within the residential and education programs that honor the influence and contributions of housing, sprawling retail spaces, African-American artists and advance emerging creative voices across and New York’s first civil rights Subway Stations workforce population cultural and artistic media. museum. Magic Johnson 100 West 125th Street Theater, Old Navy, Modell’s Sporting Goods, New York Sports Club, Chuck E Cheese, Nine West, JP Morgan Chase Bank, TD Bank 6 7 112,000+ housing units $67,611 average 72,000+ students & faculty Whole Foods Market, American Eagle Outfitters, in the immediate area household income at Columbia & CUNY Olive Garden, TD Bank, Burlington Coat Factory, 300 West 125th Street Raymour and Flannigan Blink, DSW, Capital One, 12-story Party City 9 8 residential rental building with 5,600 sq ft. of retail space on the ground floor. 60M annual transit Median age of 35 riders in the vicinity years old 69 East 125th Street 313 West 125th Street GETTING AROUND Harlem provides some of the most efficient transportation networks to Lower Manhattan and the outer boroughs. With six major subways and eleven different buses from the East Village, LaGuardia Airport, and more, 233 125th Street is easily accessible for any commuter. SUBWAYS BUSES OTHER NEARBY M10 Harlem - Columbus circle A C STATIONS M2 Washington Heights - East Village 2 • 3 • B • C M60 SBS LGA 116th St Inwood - East Harlem M100 W nd t B D 2 • 3 • B • C M101 East Village - Harlem 135th St 125th & St Nicholas M102 Harlem - East Village 1 29,423 Daily Riders Harlem - East Village W st t 137th St M1 M15 SBS East Harlem - South Ferry A • B • C • D M3 Fort George - East Village 2 3 145th St W t t M104 West Harlem - Times Square 125th & Malcolm X 1 • 2 • 3 • B • C 15,719 Daily Riders 110th St M11 Riverbank - West Village W t t = Additional planned, in construction, and completed developments W t t BROADWAY HENRY LEXINGT VE LEXINGT W t t VE 1 VE PARK ST AVE W t t VE MALC BLVD MALC AMSTERD VE AMSTERD 2 FREDERICK VD FREDERICK 9 3 VD YT AD 5 8 4 M A C M 2 3 r. artin ter in r ld B D VE 6 7 125TH & ST NICHOLAS 125TH & W t t MALCOLM X W rd t W nd t LEE & ASSOCIATES NYC Mark Kapnick Executive Vice President & Principal 212.776.1230 [email protected] Stanley Lindenfeld Executive Managing Director 212.776.1292 [email protected].