ANNUAL REPORT April 1, 2015-March 31, 2016 CONTENTS

1831 College Avenue, Regina SK S4P 4V5 Canada 202-226 20th St W, Saskatoon SK S7L 0V6 Canada P: 306-347-0676 (main switchboard) or 1-800-347-0676 (toll free in Sask.) F: 306-347-7735 www.saskmusic.org [email protected] Facebook: www.facebook.com/SaskMusic1 Twitter: @SaskMusic Instagram: SaskMusic

TABLE OF CONTENTS: President’s Report...... 3 Executive Director’s Report...... 4 Treasurer’s Report...... 5 Profile...... 6 Operational Activity...... 7 Export Strategy Highlights...... 15 Album Releases...... 21 Education Highlights...... 22 Year-At-A-Glance...... 28 Award Nominees & Winners...... 30 Showcases...... 32 Board of Directors...... 33 Staff...... 35 By the Numbers...... 37 Financial Statements...... 38

THIS PAGE: SHANTAIA POULIN

COVER, L TO R AND TOP TO BOTTOM: Judith Morrissey, Tom Jackson’s Live Music Method; Donny Parenteau, Americana; Zachary Lucky, Folk Alliance; Danny Olliver, Canada VS Poland; Tex Emery (with Blake Berglund), SCMAs; The Dead South, Folk Alliance; Gunner & Smith, Folk Alliance; Rich McFarlane, SCMAs; Joanna Dee, Elsa Gebremichael, and Lucas Johner, Songwriting master Class; andino suns, folk Alliance PRESIDENT’S REPORT BY DAWN WORONIUK It is with mixed emotions that I write my final President’s Report for SaskMusic. These past seven years have seen so many ups and downs that I don’t know where to start.

I want to start by thanking every board member that I have had the pleasure of serving with since 2009. Every one of you made contributions to the success and growth of this organization that has gotten us to be one of the top, if not the top, MIA in the country. Special shout out to my VP, Ryan Gullen, he and I were a wonderful pair and I couldn’t have done the past couple of years without you.

Special recognition needs to go to Mike MacNaughton for his support over the years. Mike was our fearless leader when I first started on the board and together with our CEO, JP Ellson, and the board at that time, a supersized SaskMusic was envisioned. We lost JP to that vision, which we know today as Creative Saskatchewan. JP definitely had vision and then some! JP, SaskMusic would not be where it is today without your passion and commitment. We may have agreed to disagree at times, but we pushed each other to be the best we could be, and look at some of the success that came during that time. Thank you for everything.

With JP going over to create something new and exciting at Creative Saskatchewan, his shoes needed to be filled. As we all know, our beloved Derek Bachman took over as Executive Director in April 2014 and we lost him tragically and way too soon on the morning of De- cember 10, 2014. There is not a day that goes by that I don’t think of you and miss you Derek. Love you DB!

After the loss of Derek, the SaskMusic staff were strong and amazing, not missing a beat, all while working with broken hearts. The task now was to find a new Executive Director. I swear that Derek was looking over us as he sent Michael Dawson back to us. Michael and I had served on the board together when I first started and then he left for Vancouver. Mike, I can’t thank you enough for coming back home! Mike has done amazing work for SaskMusic this past year and we could not have asked for a better leader to be in those shoes. Thank you so much Mike for everything, I wish we had more time to work together.

Not only have we had success within the office with our leaders, we have great contributions from all the staff. SaskMusic would not be where it is today without the dedication of Lorena, Kaelen, Brittany, Bethani, Rebecca (who just moved to Germany) and our newcomer Ben as well as previous staff over the years. All those who have worked at SaskMusic were passionate people who loved the industry.

Speaking of the industry, thank you to all of our members. It is because of you that this office works tirelessly to help you achieve your goals. From watching The Sheepdogs making it in the big leagues, success stories for Slow Down Molasses, One Bad Son, Jess Moskaluke, Codie Prevost to name a few and the list could go on and on (sorry I can’t mention you all), we have seen our members on the cover of Rolling Stone to winning national awards on the CCMA televised broadcast. Congratulations to you all.

This past year has also been a year of change for myself. After 25 years in broadcasting, I have now moved on to work on two totally different spectrums: concert promoting, working for Sakamoto Entertainment; and into the not-for-profit world as Executive Director of the Saskatoon Zoo Foundation. Change is good for everyone and I know the new SaskMusic President and their board will work together to continue growing our industry and having success stories to write about year after year. However, I won’t stay far from the organization as we will be working very closely on PotashCorp Country Music Week 2017, which I am very proud to Chair. Please save the date in your calendar to join us in Saskatoon, September 7-10, 2017.

Again, thank you to everyone I have had the chance to work with, the artists, members, staff and everyone else who is involved in this industry. It’s a pleasure to be part of SaskMusic and to have served on the board, and for the past 3 years as President. I wish the new board and the staff of SaskMusic all the best for the future; keep up the amazing work and thank you for all you have done and all you will do!

3 SASKMUSIC ANNUAL REPORT 2015-2016 EXECUTIVE DIRECTOR’S REPORT BY MICHAEL DAWSON At this point last year I had only been the Executive Director of SaskMusic for a few weeks. That feels like an eternity ago…The last twelve months have been so deeply rewarding, satisfying, and inspiring. I’m truly thankful for the opportunity to get to know so many of our members on a professional and personal level. It’s proven what we’ve known all along - music might be Saskatchewan’s greatest export, but people come in as a close second.

As I glance back, it’s truly astounding the number of artists who have taken control of their careers in the face of an evolving industry. All of which have shown commendable results. There are more Saskatchewan artists performing internationally than I ever remember in my lifetime, and doing so with focused, long-term strategies. Reading through these pages you will see many instances of SaskMusic’s commitment to export missions. It should also be noted that over 80 artists released albums in 2015! That’s incredible. Saskatchewan artists won distinguished awards including WCMAs and CCMAs across a wide swath of genres from metal to Francophone and country to hip hop. On a personal note, I have been heavily invested in a few key trends with regards to the state of the industry. One major area of focus has been digital streaming services, and ensuring that I have a deep understanding of where it’s heading. As a result, I’ve taken meetings with Spotify, YouTube, Shazam, and more. With revenue streams shifting in the face of digital consumption, one major push globally has been onto live performance. This has played a major role in many artists breaking new markets, but late in 2015, an important conversation began to emerge focused on music and mental health. Intensive tour schedules certainly lead to career results, but grueling travelling - coupled with a lack of “whereness” can take its toll an individual’s physical and mental health. This is a vital conversation, and we intend to play a key role in addressing it.

There have been no changes this year to our Saskatoon office. Kaelen and Bethani continue to hold down the fort there. However, Rebecca parted ways with the Regina office shortly after the end of this fiscal year to pursue other professional opportunities in Germany. She is greatly missed and we wish her all the best. In her stead, Brittany has moved up to the Program and Education Coordinator position. And as of May 2016, Ben Valiaho has joined us in the Regina Administrative Assistant position. He brings with him a wealth of experience, knowledge, and positivity. Lorena continues to be our anchor as the Communications and Operations Manager.

I also must use this opportunity to thank our incredible Board Of Directors. This year’s AGM marks the end of Dawn Woroniuk’s term as President. Her commitment to the organization over the past years does not go unnoticed and her hard work has forever changed the organization for the better.

In many instances, I have the honour of being the “face” of SaskMusic but the sincere truth is that it’s the passion, dedication, and hard work of our staff and Board behind the scenes that enables the organization to flourish and support our members.

SaskMusic continues to be funded by Creative Saskatchewan for both our core operating, and much of our program funding. With their support, 2015 marked another successful year of export market initiatives, educational workshops, and assistance to our members. Moving forward, we will continue to tailor and direct our programming in an effort to support all Saskatchewan artists at all stages of their career.

In conclusion, I’d like to leave you with the mighty words of Derek Bachman, “work hard and be nice to people.” May we never forget.

4 SASKMUSIC ANNUAL REPORT 2015-2016 TREASURER’S REPORT BY SUSAN BUSSE

The 2015-16 fiscal year represents a twelve month period from April 1, 2015 through March 31, 2016.

Statement of Financial Position: Statement of Revenue & Expenditures: (at Mar 31, 2016) (Apr 1, 2015-Mar 31, 2016) Assets = $511,862 Revenues = $822,913 Liabilities = $93,109 Expenses = $716,470 Net Assets = $418,753 Net Revenue = $106,443

This fiscal year is the first full twelve-month period since SaskMusic changed the year-end to March 31. The fiscal now coincides with Creative Saskatchewan’s, which provided 86% of total annual revenue this year. The 2014-15 fiscal year was only a 7-month period. Due to un- even revenue and expense distribution with significant activity happening each September and May, the numbers are somewhat disproportionate to a typical 12 month year. Keep this in mind when comparing 2016 over 2015.

Annual operating revenue was $822,933 this year, and while the organization was able to accomplish most of our goals with that level of support, late funding approvals in some cases meant we weren’t able to move ahead with all proposed projects. That, along with conservative budgeting and some unexpected and self-generated funds received, resulted in a net revenue for the year of $106,443.

SaskMusic maintains a reserve fund, which is an accumulation of unrestricted surpluses that is available at the discretion of an organization’s board. The presence of a reserve increases an organization’s ability to make mission-related decisions and to absorb or respond to temporary changes in its environment or circumstances, such as the unanticipated event of significant unbudgeted increases in operating expenses and/or losses in operating revenues.

Industry best practices, and our auditor, recommend a minimum reserve fund equal to 3-6 months of the annual expense budget. At the beginning of the year, the reserve fund sat at $100,454, significantly lower than the recommended minimum. With the healthy surplus this year the Board has transferred $50,000 into the reserve fund to bring the total up to $150,500, with the intention to reach a healthier reserve fund within the next fiscal year or two.

In summary, SaskMusic maintains a healthy financial position with conservative and stable financial policies and ever-tightening internal controls.

This is my final year serving as a Board member and as the Treasurer. I thank each one of you for the opportunity to serve you and this organization. It’s been an honour to work with my fellow Board members and our dedicated and competent staff for the past six years, and I’m proud of the strides each one of us in the Saskatchewan music industry have taken. I look forward to continuing the journey!

5 SASKMUSIC ANNUAL REPORT 2015-2016 PROFILE The Bylaws of SaskMusic express its mandate as • Organizational Development and Management: to ensure that the follows: infrastructure and mechanisms for strong and focused organizational growth are in place. 1. To assist in the development and promotion of Saskatchewan musical • Funding Development and Management: to ensure that SaskMusic ac- artists and the industry on a provincial, national and international tively seeks to establish and secure the funding needed to realize the level. goals of the organization in sector development. 2. To increase recognition of the Industry as a vital element of the economy and cultural identity of the Province of Saskatchewan. MEMBERSHIP BENEFITS & STRUCTURES VISION Universal benefits for all membership categories include: • You’ll receive information including our newsletter, The Session; and • We envision a future where Saskatchewan’s music industry is preferential placement of your news/new releases; vigorously healthy; progressive; and musically and culturally diverse; • Enhanced Directory and show listings on our website; • Where its value and quality is acknowledged with pride at home, and • One-on-one consultations (Career Tracks) with our staff and mentors, with acclaim beyond our borders; including guidance with funding applications; • And where all benefit from Saskatchewan music. • Ability to participate in Music2Media; • Faxing and photocopying (up to 100 pages/month per member); MISSION • Discounts on advertising; SaskMusic stimulates growth and development in the Saskatchewan music • Discounts or free admission to events and SaskMusic workshops; industry through leadership, promotion, training, advocacy and partner- • Discounts or fee waivers to SaskMusic performance opportunities; ship. • Ability to apply for SaskMusic-member-only opportunities such as Export Opportunities and compilation projects. CORE BELIEFS • Saskatchewan’s music industry has enormous creative talent; Membership Categories: • Music industry professionals are entitled to fair and equitable Youth: (For those 19 years of age or younger) compensation; • All Universal Benefits. • Music is an integral part of Saskatchewan’s cultural identity; Individual: • Saskatchewan’s music industry has the capability to succeed on a • All universal benefits; global scale; • Nomination and voting eligibility for BreakOut West; • The music industry is a major contributor to Saskatchewan’s economic development. • Nomination and voting eligibility for the SaskMusic Board of Directors. KEY STRATEGIC ACTIONS Band: (Equal to two individual memberships) • Two people each receive all individual and universal benefits; • Communications, Public Relations and Marketing: to ensure that the promotion of the Saskatchewan music industry is effective in • Additional band members will receive access to workshops and raising awareness of the talent and capacity of the industry locally, consultations. nationally and internationally. Corporate: (For companies who have an office in Saskatchewan) • Partnership Development and Management: to ensure that current • Two individuals of the corporation each receive all individual and partnerships and key relationships remain strong and that SaskMusic universal benefits; actively strives to forge new and meaningful partnerships within the • Special recognition on our website. cultural sector, the private sector, and tourism sector. Memberships are valid for 365 days from date of purchase. For more infor- • Education, Professional Development and Training: to ensure that mation, visit www.SaskMusic.org > About Us. Saskatchewan artists and music industry professionals have access to the tools and knowledge needed to assist them in succeeding in their career or business development.

6 SASKMUSIC ANNUAL REPORT 2015-2016 Operational activity This section will describe operational activity and intellectual property advice. All advice must be related to career advance- ment within the music industry. The vast majority of services provided is in core programming presented by SaskMusic. The the nature of contract interpretation. majority of these activities are ongoing year to year. This program is an important offering as it encourages professionalism and business skill development in our members. Music/entertainment law is a “I was asked to be on the cover of PINK Magazine, a Saskatchewan Wom- highly specialized field and there was a potential for members to not give en’s Entrepreneur Magazine. For the interview I spoke about SaskMusic. I due diligence to legal documents, and potentially enter into harmful con- wanted to give praise and credit for your support In my music. I wanted tracts, because of the lack of legal resources in Sask. With the reinstatement you guys to know that every bit counts and I am very grateful to have of the legal program, members have an easy entry point into the legal wonderful Sask. support like you guys behind me on this journey. You guys world and are more likely to have contracts reviewed before signing. are awesome!” - Lisa Moen Kurt Dahl of Murphy and Company Law has been actively involved in the Canadian music industry for the past 15 years, as a touring musician, board OPERATIONS NOTES member, and entertainment lawyer. He wrote his Master of Laws thesis in SaskMusic has two offices: Regina and Saskatoon. We strive to offer access 2009 on the future of the music industry, and has practiced entertainment to all our programs and services regardless of where someone is located in law in Vancouver starting in 2010, recently returning home to Saskatoon. Saskatchewan. So, for example, members can arrange for career consulta- He tours the country regularly with his band One Bad Son, working with tions with either Regina or Saskatoon mentors in person, over the phone some of the biggest names in the music business. He recently launched his or through video chat; workshops are presented in both cities whenever website www.LawyerDrummer.com. Kurt served on the SaskMusic Board possible; dropoffs, membership renewals etc. can be made at either loca- from 2008-2012, being re-elected in 2014; in 2013, he was invited to sit tion; and so on. We are always seeking new ways to communicate with our on the Dean’s Advisory Council for the College of Law at the University of members. Saskatchewan.

Our Saskatoon office is located in The Two Twenty complex, a large creative Kurt notes, “I feel like I’ve made a major impact on many members’ careers, complex centrally located, with many useful services and colleagues. There and I’m proud of what I’ve been able to create. The response from mem- is also a boardroom and small reception space (The Den) available for rent bers has been amazing.” within the building. Approximately two years ago we moved into a larger space within that building and have been able to host small groups such our Skills Labs right within our office. STRATEGIC Partnerships AND DEVELOPMENT In July 2015 we moved our Regina office from a Warehouse District loft SaskMusic recognizes the importance of developing partnerships when space to The Sound Stage at 1831 College Ave. We have been slowly set- mutually beneficially to develop live performance opportunities and tling in there and enjoy crossing paths regularly with our creative indus- professional development in our province. Since our inception, we have tries colleagues, including Creative Sask. It has made meeting planning welcomed and sought opportunities to work with festivals, organizations much easier! and presenters that feature Saskatchewan talent in their programming, Since 2012, we have been a cloud server for file storage, which allows for providing various kinds of support including assistance with programming seamless collaboration between our two offices as well as providing con- artistic lineups, promotion, presenting workshops, having a SaskMusic venient access to our necessary documents while travelling. It’s also great presence at the event, and/or financial contributions. We are interested for juries, collaborating with outside clients, Board documents, and many in partnerships that help to market SaskMusic to a wider audience, or will other uses. help another association grow in their capabilities.

Our two offices are in constant contact and meet regularly to discuss proj- PROVINCIAL ects and programming. SaskMusic actively seeks out partnerships with other cultural organizations in our province, working to share resources and knowledge, educational Legal Services Program programming, and to provide SaskMusic with advertising for low cost. This program was in statis starting February 2014 when our former CEO We work with festivals and other cultural organizations that feature and lawyer JP Ellson departed from our staff. SaskMusic re-launched our Saskatchewan talent in their programming, and providing various kinds Legal Services program in April 2015, with Kurt Dahl providing an alloca- of support including assistance with coordinating lineups, promotion, tion of pro bono time for our members. Free legal services are made avail- presenting workshops, small sponsorships, volunteering, and/or having a able to SaskMusic individual and corporate members to a maximum of 2 SaskMusic presence at the event. hours per member per fiscal year. This is a first-come, first-served program. Legal assistance is restricted to matters related to the music industry - general advice, contract interpretation, corporate commercial services and

7 SASKMUSIC ANNUAL REPORT 2015-2016 Operational activity As a cultural leader in our province we seek ways to maximize our impact HIGHLIGHTS for little expense. We have found partnerships to be an excellent way to This is a partial list of partnerships that we were involved with in 2015-2016 reach new audiences, whether musicians or music lovers. Through partner- (also see Export and Education lists for export- or educational initiative- ships we have been able to present or co-present workshops with greatly specific partnerships). reduced costs, and have received significant signage/logo exposure at a wide range of events. We are far more visible and participatory in our community as a result. Regional Writers’ Groups The Regina Regional Writers’ Group - Songwriters’ Association of Canada We are approached by a number of community organizations throughout (SAC) has been meeting monthly in our Regina office since February 2015. the year and strategically choose partnerships to increase knowledge of Hosted by local singer/songwriters Scott Anthony Andrews and Wanda SaskMusic with a certain demographic, in an under-served genre, or to Gronhovd, these groups are a great way for members to connect with allow us to work with a worthy event that is in the developmental stages. A other songwriters in the community. The time is usually spent working on trade of manpower, resources and knowledge is preferred, whenever pos- songwriting skills together and sometimes sharing a song or two. Everyone sible, over sponsorships. is welcome to attend. One of our goals is to identify potential partnerships with Creative We hope to see a Saskatoon group get going if we can locate co-facilitators Saskatchewan and other creative and cultural industries to present joint who are willing to oversee the group, and would then offer our Saskatoon marketing and export projects. We feel this will create new areas of expo- office as a hosting location. sure for our sector as well as keep costs down by sharing resources. One example of this type of partnership was with the Saskatchewan Craft Council at their event, the Waterfront Craft and Art Market. SaskMusic presented an Creative City Centre Programming afternoon of entertainment during the event promoting emerging singer We entered into a partnership with Regina live performance and arts venue songwriters from Saskatchewan. Creative City Centre to sponsor and support two activities they’re presenting over fall 2015-spring 2016: NATIONAL AND INTERNATIONAL 1. Season 2 of the “Empty Room” video series, which creates live perfor- SaskMusic has also formed partnerships with the other industry associa- mance videos of 12 artists, filmed in an empty performance gallery tions in Canada. Currently we partner with other western Canadian music in a stripped-down, black and white format. This program neatly fills industry associations in our market development programs under the a desire that we had to assist emerging and export-ready artists with BreakOut West umbrella. This includes joint export missions with shared obtaining low-cost, high-quality promotional videos that can be of resources and marketing initiatives, nationally and internationally. use to them in securing future booking and marketing opportunities. Season 1 was very well-received and the opportunity to partner on On a national level we also partner with the Canadian Council of Music Season 2 was welcomed. Industry Associations (CCMIA) on lobby issues such as copyright reform and immigration work permit issues in Canada, and education initiatives. 2. Songwriter open mics that follow their “Behind the Songs” concert Internationally, we work with the Canadian Independent Music Association series, which are a songwriter-in-the-round type format featuring (CIMA) on Market Access events, and sit on their Canadian Export Develop- three songwriters at each show. SaskMusic has, in the past, produced ment Committee. songwriter open mics and hosted peer groups. Due to the extra staff resources that were required to maintain these, we found it difficult to Examples of partnership situations include: keep them running consistently. Along with Regional Writers’ Groups, • co-presenting workshops that would be of interest to SaskMusic this initiative help SaskMusic to maintain engagement with the song- members, through assistance with promotion and sourcing writers community with lighter resource allocation. speakers We are looking for similar opportunities in other regions to increase our • assisting with programming of Saskatchewan artists into live presence. performance lineups at festivals • creating an opportunity to enable a SaskMusic presence at an event, Sâkêwêwak Storytellers Festival i.e. using a SaskMusic staff or board member as a moderator or In February 2016 we sponsored Sakewewak for the first time. Specifically, panelist we assisted with the presentation of “Hybridity - Music - Fusion” with Stand-alone concerts and artist tours are not generally considered under Murray Porter and Eekwol on February 26 at The Artesian in Regina. This this program, however, SaskMusic has (for example) supported benefit was part of the premier event hosted by Sâkêwêwak First Nations Artists’ concert events which utilize or artists or contribute to the greater good. Collective Inc. - the “Stortellers Festival & Indigenous Artists’ Symposium”, at the First Nations University of Canada & MacKenzie Art Gallery, February 24-26/2016. In its 16th year, the Festival brought the work of both traditional and contemporary Indigenous storytellers, writers, poets, come-

8 SASKMUSIC ANNUAL REPORT 2015-2016 Operational activity dians, musicians, visual and performance artists from all over Canada to An open submission call was held and Saskatchewan songwriters selected Regina. Sakewewak is working to engage and present a stellar program of were Val Halla, Jay Semko, and Jason Plumb. For some context on this emerging and professional Indigenous artists. The Festival is family-orient- opportunity, please view this mini-documentary of their 2015 event: ed and free to the general public; helps to preserve and promote con- https://youtu.be/6H0g_J1SXls temporary & traditional Indigenous arts and culture; supports artists from Regina and surrounding communities; and provides learning opportunities that facilitate discussion of traditional knowledge and contemporary arts practices.

SaskMusic is seeking ways to better engage with the Indigenous artists in our province and partnering with Sâkêwêwak is an early entry point to this process.

OSAC: Showcase Each October, the Organization of Saskatchewan Arts Councils presents its annual Showcase Confer- ence. Showcase is an arts event for visual and performing arts, “Energizing the Games” Theme Song Contest professional development, net- The Saskatchewan Summer Games are being held in Estevan in 2016. The working and so much more. In its Estevan Host Committee, in partnership with SaskMusic, held a contest 48th year (October 16-18/2015, from April-June 2015 seeking a new theme song to inspire the athletes Regina), OSAC was pleased to and become a part of the lifelong memory that will accompany the event. offer the best of performing and SaskMusic managed promotion of the contest, song submissions and visual talent from Saskatchewan, provided a cash prize to the winner. We viewed this as an excellent way to across Canada and internation- engage with our community of instrumental composers (including film ally. Delegates that come to composers and classical artists), at the same time as obtaining market- Showcase come from across Saskatchewan, Canada and the United States. ing of SaskMusic to a new (sports-minded) audience, in addition to the The weekend includes performing arts and school presenters, visual art- creation of new, original pieces of instrumental theme music. ists, managers, agents, OSAC Members and industry representatives and government funding partners. Following a great deal of interest and strong submissions from the music community, Estevan-born Luc Johner of The Johner Boys was selected as For the third year in a row, SaskMusic had the pleasure of partnering winner, with his entry “The Spirit of the Games.” You can hear the song at: with OSAC to present Saskatchewan music at Showcase. This component https://www.youtube.com/watch?v=tWkcFPb6i2U&feature=youtu.be. For provides two local artists with the opportunity to perform in front of arts more information on the Estevan Summer Games, visit http://saskgames. councils from around the province, with the intention of growing and ca/summer/. strengthening their provincial fanbase outside of the more accessible urban centers. It is designed to showcase artists who are working towards Atlantic Canada Showcases being ready for an official arts presenter showcase. We conducted a call for artists on Our participating artists for 2015, selected by OSAC through their official behalf of Creative Saskatchewan, for showcase submission process, were Danny Olliver and Scott Richmond. their participation at the Credit Union They performed at a late night showcase event on October 16; SaskMusic May Run Music Festival and Canadian also attended the weekend event and provided information through the Song Conference in Charlottetown PEI ”contact room” networking space. Photo: SCOTT RICHMOND in May 2015. The Bell Alliant Canadian Song Conference, May 11-14, included Prairie Winter Songwriter Retreat panels, workshops and industry professionals discussing songwriting February 28-March 2, 2016 and many other facets of the business We were invited to partner with Manitoba Music, Alberta Music, and of music. FortWhyte Alive for the Prairie Winter Songwriter Retreat. Three songwriters from each province gathered together for three days of co-writing at The Credit Union May Run Music Festival, running May 14-17, incorporated FortWhyte Alive. This event was entirely funded by Manitoba Music. concerts and showcases featuring Island artists alongside headliners from across Canada. On May 15, showcasing artists were Megan Lane, Zach- ary Lucky, Jeffery Straker, and The Pistolwhips. CS also sponsored the

9 SASKMUSIC ANNUAL REPORT 2015-2016 Operational activity Saskatchewan representative selected for the Canadian Song Challenge, Media and General Public Outreach Jay Semko. The project brought together an artist from each of Ontario, As noted in our Communications Strategy, we seek to promote Saskatche- BC, AB, SK and MB, plus five artists from PEI to co-write and record, pitch wan artists and our industry widely to provincial, national and international the resulting songs, and perform. audiences. This will be a continued focus for SaskMusic. industry promotions These include sending press releases when there is celebratory news (ie JUNO Nominations for Saskatchewan artists), which often result in media The Best Saskatchewan interviews. It may also take the form of promoting official showcases of Albums of 2015 Saskatchewan artists at international events to our contact list and/or targeted social media buys. In December 2015, we ran our first year-end “best of” poll. We thought We also ramp up promotions when there is a public voting campaign such it would be a great way to con- as the CBC Searchlight annual contest, and other projects where Saskatch- gratulate our artists on the amaz- ewan artists are involved. ing music released this year, draw some general public attention to TourHub the product available, and perhaps find out about additional albums TourHub was an online map-based tool that could be used to book and that had not been brought to our manage an artists’ tour using venue contacts collected by music industry attention. We had excellent public associations across Canada. TourHub also offered tour tools such as guest engagement, so we hope to make this an annual project. We closed the lists and merchandise sheets. TourHub was an initiative of the CCMIA poll with over 2000 people having participated from 13 different countries. (Canadian Council of Music Industry Associations), funded by MROC (The Musicians’ Rights Organization Canada) and FACTOR (The Foundation As- It was a very tight race with numerous ties in the final results so we ended sisting Canadian Talent on Recordings). up having a top 15 albums, rather than just a Top 10. The results were: SaskMusic operated as the Saskatchewan coordinator of TourHub, manag- #1 DGS Samurai Champs: The Hard Tape ing provincial venue entries and access to TourHub by artists for several #2 Constant Reminder: CRLove (Volume VI) years until the CCMIA chose to conclude the program in mid-2015. #3 Megan Nash: Song Harvest Volume One #4 Rah Rah: Vessels #5: Colter Wall: Imaginary Appalachia Jess Moskaluke: Kiss Me Quiet #6 Library Voices: Lovish #7: Artificial Lift: Wasted Days The Sheepdogs: Future Nostalgia #8 Bombargo: Back on Main SaskMusic Online: #9: Bears in Hazenmore: Airwaves Kacy and Clayton: Strange Country ERELEASE: The goal of the e-release is to provide timely news and announcements between issues of The Session, to highlight information #10: Darlene Tuleta: I Came Back posted on our socials, and reference back to the Events Calendar and other Johnny 2 Fingers and the Deformities: McMillan’s Monster areas of our website. Research is continually undertaken to locate opportu- League of Wolves: League of Wolves nities for our members and make sure our subscribers receive this information. We also provide information on crucial “big picture” news that we To be included, the album was: feel is important to our industry, and promote the efforts of our members • Released by an artist residing in Sask. (i.e. living in Saskatchewan at through items such as a “featured video” and “featured single.” Advertising the time of the album’s release date) space is available in the e-release, on our website, and in The Session.

• First released to the public between Dec 1, 2014 and saskmusic.org: Our comprehensive website also contains the databas- Dec 1, 2015 es housing our membership information. Members can self-manage their • At least 30 minutes or 5 tracks in length. contact information, as well as submit to several different components of the site such as Saskatchewan Music Directory Listings, gigs calendar, and press releases.

10 SASKMUSIC ANNUAL REPORT 2015-2016 Operational activity

A few highlights of the site: show events calendar; new album releases; and more.

• The most complete list of live Saskatchewan artist dates, covering all Approximately 1000 copies of each Session are distributed to our mem- of Saskatchewan events; bership, Saskatchewan government representatives, national industry representatives and our partners/sponsors. Select portions of The Session • Extensive archive of articles and how-to’s on songwriting, are republished on www.saskmusic.org and other online portals. copyright, touring, marketing, showcasing, past feature artists and much more. • Members can submit their own videos and press releases to accompany their music directory listing, some of which we will choose to feature on our homepage. • We have a great list of funding options, plus submission deadlines BreakOut West & WesterN Canadian for various opportunities (How To > Sound Opportunities) Music Awards • We also have a lovely Radio player, and have taken advantage of this to build several specific playlists of Saskatchewan music such as BreakOut West is a 3-day music conference and a 2-night music festival Summer Jams, Holiday Music, and genre categories. combined with the Western Canadian Music Awards, celebrating and promoting the music of our region. • Everyone working in the Saskatchewan industry is invited to submit, or update, their listings for the Saskatchewan Music Directory. SaskMusic is a founding member of The Western Canada Music Alliance Members receive more enhanced listings, but even non-members Inc., formed in 2002 when the Prairie Music Alliance expanded, inviting the receive free listing space. music industry associations of BC and the Yukon to join forces in creating a new entity. There is a strong sense of history, a legacy of the successes of SOCIAL MEDIA: Social media is heavily utilized by our members, with their the former Prairie Music Week, All Indie Weekend and the West Coast Music most-used platforms being Facebook and Twitter. We keep our feeds very Awards events. All voting members of SaskMusic are automatically voting active with timely information and tidbits. members of the Western Canadian Music Alliance.

Facebook - www.facebook.com/SaskMusic1 SaskMusic has permanent seats on the WCMA Board and, in most years, Twitter - www.twitter.com/SaskMusic has a seat on the conference committee. We participate in board and plan- Instagram - www.instagram.com/SaskMusic ning meetings year-round and, from an administrative standpoint, work with WCMA staff to promote the nominations and submissions processes, Look for us also on other platforms such as YouTube (SaskMusic) and more. encourage conference attendance, assemble voters’ lists, and educate our members about the processes. The Session In years where Saskatchewan is hosting the event (such as in 2016), we Our newsletter is a well-received, play a much larger role, usually contributing several members to the host content-driven publication dis- committee, assisting with volunteer recruitment, having a larger base of tributed to our membership and artists performing in the music festival component, serving on conference industry professionals throughout programming committees, and so on. For more information, visit www. Canada. It features information on breakoutwest.ca. SaskMusic programming, industry news, artist profiles, funding and promotional opportunities, career Board and Staff Development development, and much more. It is considered one of the most Annual General Meeting & Reception respected provincial newsletters June 20/15, Saskatoon SK and is widely read across Canada. A regular Annual General Meeting was held in December 2014. Follow- In addition to the direct news ing approval of the change to our fiscal year end by Canada Revenue, we submissions we receive from then had to have a further Annual General Meeting for a stub fiscal year of members, we research Saskatch- September 1, 2014-March 31, 2015. Prior to the AGM, in May 2015 a motion ewan music activities and achievements. Every issue dedicates a large was made to extend the terms of the Board by an additional year so that amount of space to celebrating our members’ news and album releases, as the shortened fiscal would not unduly impact their term lengths. A Special well as in-depth artist profiles. Regular columns include SaskMusic news Resolution was then voted on by members through an online system, and and workshop announcements, industry event overviews (upcoming as a Special General Meeting was held on May 25 in Saskatoon to determine well as “reviews” of recent conferences, etc); artist news and featured artist/ the results of the voting. The Resolution passed; as a result, there was no studio(s); updates on major shifts in the industry; a conference and award call for nominations or Board of Directors elections at the June AGM.

11 SASKMUSIC ANNUAL REPORT 2015-2016 Operational activity Board and Staff Planning Retreat album and then go on tour? A planning retreat was held in mid-December 2015 at Cedar Lodge, Dun- • How do I send a single to radio? durn SK, attended by board and all staff, and facilitated by Mitch Rendek • I’ve been offered a distribution agreement, can you look it over? and Kathy Dahl of Great Works Consulting. A review of our current • How do we prepare for a showcase opportunity at ___? mission, beliefs, and strategic plan took place. Staff and board are currently working on revisions to the existing documents and will be posting • Can you recommend a good studio/producer? the results for 2016-2019 in the coming months. Overall, everyone was in • We’re looking for a piece of music that sounds like ___ for a major agreement that the existing materials are still relevant, and few changes film release, can you recommend one? will be required. Often, these answers require more research or preparation than a quick Staff Professional Development response. For more involved questions where the query is coming from someone in the music industry, we may recommend an in-person meet- Several times a year, staff members get together in person for program ing or scheduled consult time, and encourage them to get involved as planning and strategizing. Our Executive Director travels frequently to members. Members can access an unlimited number of consults with our Saskatoon to work with staff there, meet with Saskatoon Board members, staff and mentors. and participate in the delivery of workshops and Music Meetings. Profes- sional development often takes place for our staff at conferences, and during export missions.

Member & Public Information / Career Consults SaskMusic is a source of information for and about the music industry of Saskatchewan and beyond. All of our staff field inquiries on a daily basis on an extremely varied number of subjects. We are available to members and Career consults, also called “Career Tracks”, are an extremely important and the general public not only during regular office hours, but fields thou- one of the most-accessed benefits of membership. Members meet with sands of inquiries annually via email and social media. staff and team members to discuss career plans, marketing strategies, touring plans, songwriting and copyright, demo critiques, funding, industry Assistance for all trends, etc. We want to provide the tools and information needed to succeed in a rapidly evolving industry. Consultations are free for members and We strive in a variety of ways to get the word out about SaskMusic being take place in Regina or Saskatoon, or via phone call or video call. Since we available to anyone in Saskatchewan, whether they have questions about first opened our doors, the professional staff of SaskMusic has met person- the music business and/or their own career specifically. We receive a wide ally with members to provide support and guidance. In 2008, we began to variety of inquiries, all of which we reply to or try to track down the answer work further developing this offering by recruiting music industry profes- for; a very small sample of these inquiries include: sionals (mentors) from our community who would be able to offer even more targeted consultations on specific topics. • Where can I buy a physical CD by Saskatchewan artist ___? • My daughter is interested in a career in music when she graduates Aside from SaskMusic staff, these mentors make themselves available high school, where do we start? (dependent on their schedules) based on demands of the membership. Staff and mentors conduct on average over 225 face-to-face consulta- • Can you recommend an opening artist for (major touring artist) at tions annually. A list of current mentors available for meetings is posted on (major concert venue)? SaskMusic.org > Programs > Career Tracks. • I’m being audited by Revenue Canada, how do I reply? • I’ve been approached to compose a soundtrack for a documentary, Music Meetings what should I charge? In September 2015, SaskMusic hosted our first “Music Meetings” in • Can you provide a band agreement template? Saskatoon and Regina. Led by our Executive Director Michael Dawson, they • Can you help me find a copy of a Saskatchewan song which contains are an informal approach to engaging with the local music community in the lyrics ___ ? a casual, familiar setting. These meetings focus on a current issue that is relevant to artists from many genres, and can encourages networking and • I need a cellist for a touring artist coming through Sask? engagement with the topic. The casual setting seems to appeal to those • How do I copyright my songs? (including non-members) who weren’t accessing our traditional workshops. • What’s a cheap way to set up a small home studio? • What funding options are available to help me market my new

12 SASKMUSIC ANNUAL REPORT 2015-2016 Operational activity They have been very well attended with 25-45 participants at each held so Association of Creative Industries of Saskatchewan far which include: (ACIS) • Your Album Release Strategy www.saskcreativeindustries.com August 31/2015 Saskatoon/September 7/2015 Regina Formerly called the Saskatchewan Cultural Industries Development Council, ACIS’s mandate is to promote and strengthen the value of creative • Self-Booking industry associations through collaboration and by offering a united voice November 24/2015 Regina/December 1/2015 Saskatoon for communicating with stakeholders. We meet to discuss issues of shared importance affecting the creative industries, and have participated in joint AFFILIATIONS trade missions with ACIS partners on occasion. SaskMusic is connected with many provincial and national organizations both formally and informally. Here are a few of our formal connections: Canadian Council of Music Industry Associations (CCMIA) BreakOut West and the Western Canadian Music www.ccmia.ca Awards (WCMAs) The CCMIA is a national council representing the provincial and territorial www.breakoutwest.ca music industry associations in Canada, including SaskMusic. The mandate SaskMusic is one of the original founding members of the Western Canadi- of the CCMIA is to act as the national voice of the provincial and territorial an Music Alliance (originally the Prairie Music Awards). We maintain a seat music industry associations in all matters concerning the music industry on their Board and SaskMusic members are automatically also members and to provide national programs and services for MIA members across of the Western Canadian Music Alliance. Voting SaskMusic members also Canada. receive WCMA voting rights, where applicable, and any associated member We attend meetings to discuss issues of shared importance to the national discounts on fees/submissions. music industry, provide a united voice on issues such as Tariff 8 (streaming Additionally, SaskMusic has begun to partner with some of our fellow BOW royalties) and more. music industry associations to present export events under the banner of BreakOut West Events. Saskatchewan Country Music Awards (SCMA) www.scma.sk.ca The Foundation Assisting Canadian Talent on As the association representing country music in our province, the SCMA Recordings (FACTOR) hosts an annual conference and awards show. SaskMusic was an initial founder in the organization and maintains a longstanding connection, www.factor.ca providing advice and marketing support in the past, and renewing a more Founded in 1982, FACTOR is one of the most significant sources of financial active role in 2015, with a staff member joining the SCMA board. assistance offered to help sustain and grow the independent Canadian music industry. (See more on FACTOR in point which follows.) OTHER ACTIVITIES The Canadian Academy of Recording Arts and Sciences (CARAS)/ The JUNO Awards Canadian Songwriting www.carasonline.ca Challenge: Bell SaskMusic is the regional representative of CARAS. We assist in promotion of the JUNO Awards process to our province, and provide input to CARAS We will receive funding of on our members’ behalf. approximately $7K annually from Bell Media, through CARAS’ mandate is to promote and celebrate Canadian music and artists. a multi-year agreement The JUNO Awards is Canada’s premier awards show, which encompass a with the Canadian Council week-long celebration of Canadian music, culminating in The JUNO Awards of Music Industry Associa- Broadcast where Canadian artists are recognized for excellence of achieve- tions (CCMIA) specifically to ment in recorded music. MusiCounts, Canada’s music education charity produce the Canadian Songwriting Challenge - Saskatchewan. A modest associated with CARAS, is dedicated to ensuring that young Canadians production fee is retained by SaskMusic for its work on organizing the regardless of socio-economic circumstances and cultural background have event and goes into general operational revenue. the opportunity to experience the joy of music, explore their talent, build self-esteem, and above all dream big. 2015’s songwriting event was held July 25-26/2015 in Saskatoon. A mix of nine experienced and emerging songwriters were selected via an open jury process and during the weekend, formed into groups of three

13 SASKMUSIC ANNUAL REPORT 2015-2016 Operational activity to collaborate and record demonstration songs. Award-winning singer/ Support is provided to Canadian recording artists and songwriters at every songwriter Jay Semko mentored the sessions. Participants received some stage of their careers, and to managers, labels, publishers, event producers class instruction on co-writing etiquette, agreements, and songwriting and distributors through our various programs. Whether an artist is look- technique. The Canadian Songwriter Challenge is a multi-year partnership ing to record a demo, a full length sound recording, market and promote between the Canadian Council of Music Industry Associations (CCMIA) and an existing album, or showcase and tour at home or abroad, funding is Bell Media. available. FACTOR supports many facets of the infrastructure that must be in place in order for artists and music entrepreneurs to progress into the “I feel more comfortable, prepared, and willing to embark on co-writing ven- international arena. tures. This can be a while new aspect of my career as well as enhance the music I’m making.” - Malusi Mabaleka, participant FACTOR is based in Toronto, with Regional Education Coordinators (RECs) located across Canada. They are governed by a Board of Directors with “I have connected with people I can imagine co-writing with again!” - Mandy representatives from the radio broadcast and independent music sectors, Ringdal, participant with consultation from a National Advisory Board (NAB), comprised of representatives from the 13 provincial/territorial music industry associa- “Attending the songwriting challenge was a great decision. The two days spent tions including the Canadian Independent Music Association, the Canadian co-writing and learning from mentor, Jay Semko, were very well spent. Artists Music Publishers Association, and the Music Managers Forum. The NAB of all different genres came together to create some great music and learn provides input to FACTOR to assist in policy and program development. from each other. Thank you for this opportunity SaskMusic!” - Amy Nelson, The RECs assist with regional evaluations for sound recording programs participant that require a peer assessment. They also provide input and feedback “At the conclusion of this amazing experience I feel like it’s just the beginning of regarding industry feedback about FACTOR’s programs. FACTOR meets co-writing relationships formed between the talented musicians I was honoured with the NAB at least once a year and is in communication throughout the to attend with.” - Kara Golemba, participant year with both groups. This helps ensure a national perspective as FACTOR continues to develops its policies and programs.

FACTOR Regional Duties Artists receiving FACTOR support, April 2015-March 2016: The Foundation Assisting Canadian Talent on Recordings is a public/ • Juried Sound Recording: Amy Nelson, Nevado Records for Close private partnership that supports the production of sound recordings by Talker, Jeffery Straker, Zachary Lucky Canadian musicians, in addition to other programs to help make Canadian recordings accessible to a wider public. In consideration of our role as • Demo: Alex Runions, Folk Sanctuary, Geoffrey Smith, The Pistolwhips, Regional Education Coordinators and National Advisory Board participants, Smokekiller SaskMusic receives $30K annually from FACTOR, which goes into our gen- • Live Performance (Showcases or Tours): The Sheepdogs, Geoffrey eral operational revenue. Smith, Kacy & Clayton (x2), Library Voices, Rosie & The Riveters, Andino Suns, Jeffery Straker (x2), Slow Down Molasses (x2), Andy They are dedicated to providing assistance toward the growth and devel- Shauf (x4), Economics, Jess Moskaluke (x3), The Dead South opment of the Canadian music industry, and administer funds from the De- (x2),Close Talker (x4), The Pistolwhips (x2), Zachary Lucky (x2), Young partment of Canadian Heritage through the Canada Music Fund, and from Benjamins (x2), Josh Gonzales, Shooting Guns, Megan Lane Canada’s private radio broadcasters. FACTOR has been managing federal funds since the inception of the Sound Recording Development Program • Video: Jeffery Straker in 1986 (now known as the Canada Music Fund).

Almost Alien, Mabaleka, and Roselle Castro - Tom Jackson Live Music Method

14 SASKMUSIC ANNUAL REPORT 2015-2016 Export Strategy HIghlights

In SaskMusic’s current Strategic Plan, the first key strategic action is to our consultants in order to prepare for the steps to reach an export ready ensure that the promotion of the Saskatchewan music industry is effec- level. For more information on this program, visit our website (www. tive in raising awareness of the talent and capacity of the industry locally, saskmusic.org > How To > Export Program). nationally and internationally. Sound Diplomacy is the world’s leading music market development MARKET PREPARATION AND ANALYSIS consultancy, with offices in London, Barcelona and Berlin. They help busi- One of our core beliefs is that Saskatchewan’s music industry has the capa- nesses, governments, municipalities, academic institutions and brands bility (talent level) to succeed on a global scale if supported with sufficient expand into new markets, or expand their impact and network in markets marketing resources. Thus, a key objective is “To assist in the development where they already operate. By doing this, Sound Diplomacy maximizes and promotion of Saskatchewan commercial musical artists and the com- our international network, making it your international network. They work mercial music industry on a provincial, national and international level.” in seven languages (English, Spanish, Catalan, German, French, Greek, Danish). See more, including their specific event resumes, at www.sound- Our goals, beliefs, and objectives have led to the development of an diplomacy.com. extensive market access and development plan to position Saskatchewan music industry professionals in the national and international marketplace. GOALS AND OBJECTIVES OF THE PROGRAM Over the last several years, SaskMusic representatives have attended and 1. To expand the reach and commercialization in export markets of participated at many events to research and determine what events and Saskatchewan music-based creative products. markets are best suited for development of Saskatchewan artists and our 2. To develop partnerships and relationships with industry in export industry. SaskMusic uses the following criteria in selecting market develop- markets. ment events: 3. Professional development and increased export readiness. 1. Market Access: Are these markets open to doing business with Saskatchewan artists; are there opportunities for artists to build teams Events SaskMusic participated and tour in these regions? in DURING this fiscal 2. Organizational capacity of the event: How administratively effective The following are descriptions of export projects undertaken by SaskMusic in and legitimate is the event; does the event create an atmosphere this fiscal period. We participate in both domestic and international events to help artists enhance their business by networking to create new where there is potential for our artists to grow their markets. opportunities? 3. Partnerships and Key Contacts: What events and organizations are CANADIAN MUSIC WEEK the most productive to work with? Will the potential partnerships May 1-10/2015, TORONTO ON work to create opportunities that will assist SaskMusic to develop the Saskatchewan commercial music industry? All Mighty Voice, Autopilot, Bears in Hazenmore, Danny Olliver, The Dead South, Josh Gonzales, League of Wolves, Nick Faye & The Depu- 4. Promotional Strategy: Does the event provide an opportunity to ties, The Pistolwhips, Slow Down Molasses and the Spencer Vaughn enhance SaskMusic’s brand, and is there visibility at the event to Band showcased at Canadian Music Week 2015, one of the premier enter- effectively promote Saskatchewan artists? tainment events in North America focusing on the business of music. CMW Utilizing the above-noted variables and accessing its corporate experience brings together sound recording, new media and broadcast industries for derived over the past several years, SaskMusic chooses which events to one spectacular week of events. In all, it combines informative, intensive focus on as part of our market development strategy. conferences, a cutting edge trade exhibition, award shows, film festival, comedy festival and Canada’s biggest New Music Festival. The Canadian The SaskMusic Export Development Program is integrated with targeted Music Week festival spans 10 nights of performances, with 1,000 showcas- export events at key international and national music events. The purpose ing bands at more than 60 live music venues in downtown Toronto. of this program is to expand the reach and export markets of Saskatch- ewan music-based cultural products. SaskMusic has engaged an in-market Our ED Mike Dawson attended CMW to promote Saskatchewan artists, at- consultant, Sound Diplomacy, for the past several years to assist, promote tend the conference and conduct business to business activities. and develop export-ready Saskatchewan recording artists’ infrastructural development in the UK and Europe. Services include, but are not limited to, Sled Island/CFCR research and introductions to appropriate in-market contacts, writing and June 22-26/2015, Calgary AB formalizing relevant pitches, and assistance with logistics, backline rental Since 2007, Sled Island’s thoughtful, eclectic programming and indepen- and immigration. dent spirit have fused with Calgary’s youthful energy to produce a one-of- To access our consultant, you must be a member of SaskMusic and meet a-kind festival experience. Each June, the five-day music and arts festival our export-ready criteria. If you are not eligible for the export-ready level of brings together a community of over 250 bands, visual artists, filmmakers this program yet but have questions about the UK and European markets, and comedians as well as over 30,000 attendees in more than 30 venues, give us a shout. As long as you are a current member you can still access transforming the city into an arts lover’s paradise that has earned rave

15 SASKMUSIC ANNUAL REPORT 2015-2016 Export Strategy Highlights reviews from artists, fans and media from across the globe. Country Music Week is an annual celebration that brings together industry and fans for four days of seminars, networking opportunities and non-stop SaskMusic once again sponsored CFCR’s 5th Annual Sled Island showcase, music. The week includes a conference, Discovery Showcases, Songwriters’ which presents Saskatoon artists during the festival; it was held at Tubby Cafés, Guitar Pull, FanFest and a whole lot more. Dog on June 26. The Sled Island Festival selected artists The Avulsions, Ac- ronyms, Susan, and The Radiation Flowers directly through their general “What a fantastic CCMA week out in Halifax NS this year! Thank you submission process. This year’s showcase saw well over 200+ public and SaskMusic for your support and the opportunity to showcase this year!” – industry attendees (www.sledisland.com). Alex Runions, artist Canadian Country Music Week “The opportunities that Saskmusic provided at the 2015 CCMAs have led to numerous career opportunities and have opened the door to several new September 9-13/2015, Halifax NS creative partnerships in the industry.” – Mandy Ringdal, artist SaskMusic was in attendance at the annual gathering of the Canadian country music industry to network and support our artists and indus- “The 2015 Canadian Country Music Week could be life-changing for me. try professionals. Saskatchewan brought home two awards; Jess I made so many connections and new fans. I have already started seeing Moskaluke, Female Artist of the Year, and Bart McKay, All Star results from this event!” – Tenille Arts, artist Band - Keyboard Player of the Year. Americana Music Conference Creative Sask, Saskatoon Tourism, and the 2017 CCMA Host Committee sponsored a harbor boat cruise showcase/networking event produced and Festival by SaskMusic, in celebration of the 2017 Canadian Country Music Awards September 15-20/2015, Nashville TN coming back to Saskatoon. Jess Moskaluke and rising star Tenille Arts In partnership with BreakOut West, Manitoba Music, and performed. Alberta Music

SaskMusic also participated in jointly sponsoring a live performance SaskMusic returned to Tennessee for the 16th annual Americana Music webcast, presented by SaskMusic, Alberta Music, Creative Saskatchewan, Festival & Conference. Continuing with a series of successful collaborations Manitoba Music, Music Ontario, CIMA and Objectified.com. Saskatchewan with Manitoba Music, Alberta Music, and BreakOut West, we presented artists who performed for this included Lisa Moen, Amy Nelson, Samara two private showcase events to the music industry in Nashville under the Yung, Alex Runions, Tenille Arts, and Mandy Ringdal. “BreakOut West Events” banner.

16 SASKMUSIC ANNUAL REPORT 2015-2016 Export Strategy Highlights

Each year, the Americana Music Festival & Conference brings together BreakOut West Gala. It was nice to reconnect with where I used to live while legendary artists, the next generation of rising stars, and industry profes- on tour with (American artist) Neal McCoy.” – Donny Parenteau, artist sionals for four days of music and education. It features numerous panels, seminars and much more, proudly providing Nashville’s most educational BreaKOUT WEST music industry forum. This special event covers the interests and needs September 17-20/2015, Victoria BC of artists, managers, labels, radio stations, publishers, agents, promoters, retailers, legal and business affairs executives, merchandisers and new As a part of the Western Canadian Music Alliance (WCMA), SaskMusic at- media professionals - all enthusiastically attended and presented by music tended the 2015 BreakOut West Festival and the Western Canadian Music industry leaders. Awards. The event, which is hosted in a different western Canadian region each year, was held this year in BC. The four-day event was comprised of a On September 15, the Music Row Dinner featured music from all three three-day music conference, a three night multi-genre music festival, the provinces, including a performance by Prince Albert’s JUNO- and Canadian Western Canadian Music Industry Awards Brunch and the Western Cana- Country Music Award-nominated country artist Donny Parenteau; the dian Music Awards Gala. SaskMusic and Creative Saskatchewan presented second event, the BreakOut West BBQ on September 17, featured the buzz- the official BreakOut West wrap party, in conjunction with the Rifflandia worthy folk duo Kacy and Clayton. Kacy and Clayton are also an official Music Festival after party. Delegates, artists, and special guests joined us at showcase selection of the Americana Music Festival and performed on District Nightclub to celebrate a successful weekend for Western Canadian September 19 in The Listening Room. music.

SaskMusic was excited to present this opportunity for our artists by assist- This year, 10 Saskatchewan acts were selected to showcase at the festival ing with marketing and promotion of their performances and network- and/or awards ceremonies: Andino Suns, Annette, Belle Plaine, Blake ing with delegates from around the world, following up on connections Berglund, Chris Henderson, Close Talker, Def3, Economics, Ryan Boldt, cultivated at previous events. and The Pistolwhips.

We also congratulate Regina group The Dead South on being selected SaskMusic congratulates all of the nominees and especially our 2015 to perform in the Canadian Blast Showcase, presented by the Canadian WCMA winners: Francophone Recording of the Year, Annette “Papillon Independent Music Association (CIMA) on September 19. amiral”; Metal/Hard Music Recording of the Year, Shooting Guns “WolfCop Soundtrack”; and Rap/Hip-Hop Recording of the Year, Def3 “Wildlif3”. “This is surely an event worth participating at. You will see a large amount of insanely talented musicians and meet a lot of people who can help “Attending BOW this year was very beneficial for our career. We made a further your career.” - The Dead South, artists lot of great contacts who we may be able to work with in the future. The festival was a stepping stone for creating new music opportunities.” – Chris “Big thanks to SaskMusic for selecting me to perform in Nashville TN at Morien, Close Talker, artist

17 SASKMUSIC ANNUAL REPORT 2015-2016 Export Strategy Highlights “We got to interact and meet many industry people but, the best part was Reeperbahn and Poland connecting with other artists! It’s great to be active in your local community, but now I feel like I am truly apart of the Western Canadian Music September 25-28/2015 Hamburg DK community!” – Malusi Mabaleka, artist In partnership with BreakOut West, Alberta Music, Music BC, Manitoba Music, CIMA “Attending music business conferences can be overwhelming for artists. SaskMusic attended Reeperbahn under the BreakOut West brand, where With SaskMusic’s strong presence at an event like BreakOut West, you feel we presented networking events and participated in Canadian Blast Show- a sense of community. You feel like you have a support system for your cases. This was SaskMusic’s fourth year of attendance at Reeperbahn. music. I was just attending, not showcasing, and I still felt like I had people actively promoting my music and contribution to the Saskatchewan arts Our events began in Berlin on September 22 with a Pre-Reeperbahn event scene.” – Megan Nash, artist consisting of public relations round tables and one-on-one matchmaking sessions with a focus on German booking agents and managers. SaskMusic “Breakout West is a great opportunity to join another musical family, and to and reps for each of the showcasing artist were in attendance. Young develop your network into a plethora of different directions. The welcom- Benjamins took the stage later that evening for a direct showcase for ing spirit and positive attitude throughout the weekend made it very easy music industry representatives from Germany. This event was presented in to meet new people, and create new opportunities for the future.” – Chris partnership with the Canadian Independent Music Association (CIMA). Henderson, artist SaskMusic then travelled to Hamburg to present the BreakOut West/CIMA “The BreakOut West conference is part of my ongoing strategy to build Reeperbahn Canada House from September 25-28 at Kukuun. Danny Ol- community and sustain a career in the changing business of the music liver, Queen City Stoop Kids, and Young Benjamins were handpicked by industry. I’m grateful that SaskMusic prioritizes involvement in this event, Reeperbahn festival programmers to perform as part of the BreakOut West for both its members and its own personnel.” – Belle Plaine, artist lineup. SaskMusic also participated in B2B meetings and co-presented a “Meet The Canadians” reception at Reeperbahn. “Breakout West is an excellent opportunity to network with industry professionals, fellow artists, and local venues.” – The Pistolwhips, artist September 28-30/2015 Warsaw Poland “Playing in Victoria at the WCMAs gave us the opportunity to showcase our In partnership with Alberta Music, Manitoba Music, Music Nova Scotia, art in front of Canada’s most influential music industry decision makers. and FACTOR It was a dream come true and we are now reaping the benefits.” – Andino SaskMusic co-presented a showcase at club Dizk titled “Canada Vs Poland” Suns, artist that paired Canadian and local Warsaw artists to perform. Danny Olliver was selected by our export consultant, Sound Diplomacy to showcase. SaskMusic participated in B2B meetings at the Canadian Embassy in

18 SASKMUSIC ANNUAL REPORT 2015-2016 Export Strategy Highlights

Warsaw and met with local industry including music publishers, record selected by M for Montreal organizers after applying through an open labels, booking agents, and festival representatives. Sound Diplomacy was SaskMusic call-for-submissions. enlisted as the project consultant for this mission. FOLK ALLIANCE INTERNATIONAL Folk Music ONtario FEBRUARY 16-21/2016, KANSAS CITY MO October 15-18/2015, Toronto ON In partnership with BreakOut West, Manitoba Music, Alberta Music, SaskMusic attended Folk Music Ontario on a research mission to gain Music BC insight on the event and potential new export events, having not attended SaskMusic was pleased to present seven Saskatchewan artists in Kansas this event in many years. Rosie and the Riveters and Zachary Lucky each City for the annual Folk Alliance International Conference, Camp, Show & performed an Official Showcase as selected by Folk Music Ontario organiz- Awards. Joining together in a partnership under the banner of BreakOut ers. SaskMusic participated in B2B meetings over two days, connecting West, Manitoba Music, Music Alberta, Music BC and SaskMusic artists with international delegates. performed in private showcases for the thousands of international music industry professionals in attendance. Folk Alliance International provides M for Montreal the opportunity to share ideas, network, and celebrate traditional music November 18-21/2015, Montreal pq and dance. M For Montreal is an annual event celebrating its 10th year. The industry- Saskatchewan artists participating this year were Rosie & The Riveters, focused weekend offers cutting edge conference panels as well as profes- Gunner & Smith, Megan Nash, Kacy & Clayton, Zachary Lucky, Andino sionally produced showcase opportunities for artists that are open to both Suns and The Dead South. Andino Suns, The Dead South, and Kacy & M delegates and the public. Founded in 2006 in collaboration with one of Clayton also received official Folk Alliance showcase spots. In addition to the most respected festival programmers in the industry, Martin Elbourne performing, the artists attended the Folk Alliance conference and keynote (Glastonbury, The Great Escape), the event hosts an expansive list of sessions, participated in the industry tradeshow, and were able to take delegates from around the world. Participants include influential delegates advantage of networking opportunities throughout the weekend with from Israel, New Zealand, Mexico, France, Hungary, the UK, and Germany as talent buyers, festival bookers, radio programmers, record labels and many well as North America. others from around the world, all oriented on the folk, roots and world music industries. “M” is an independent organization whose ambitious mission is to help up-and-coming artists both to become better known locally and to launch Three of our staff were in Kansas City to assist our artists with promotion their careers outside Canada. SaskMusic was in attendance to network, of their showcases and network with delegates from around the world, fol- attend B2B meetings sponsored by CIMA, and support our two sponsored lowing up on connections we have cultivated at previous events. showcase artists, Queen City Stoop Kids and The Surf Dads, who were

19 SASKMUSIC ANNUAL REPORT 2015-2016 Export Strategy Highlights SXSW IN TUNE 2015 MARCH 15-20/2016, AUSTIN TX SaskMusic’s most recent compilation was released at the end of March/ In partnership with BreakOut West, Manitoba Music, Alberta Music, early April 2015. In Tune 2015 is a double album featuring 40 amazing Music BC, CIMA tracks by some of Saskatchewan’s best artists, many of whom are currently South by Southwest Music and Media Conference, “the world’s leading mu- engaged in national and/or international export initiatives. It has been cre- sic industry event,” offers attendees the opportunity to explore the future ated for promotion and distribution primarily to music industry profession- of the music industry during the day at panels, talks, trade show, Music als around the world, including to media, talent buyers, music supervisors Gear Expo and other activities at the Austin Convention Center. At night, and labels. It travels with SaskMusic and our artists to market events such the best mix of musical performances from over 2,200 regional, national as SXSW, Canadian Music Week, The Great Escape, and many other events and international acts takes place. that SaskMusic will have a presence at during the year.

SaskMusic presented events once again this year in partnership with our Manufactured as both a dropcard (digital downloads) and a physical album BreakOut West colleagues. These included the BreakOut West Interactive set, it includes a broad diversity of genres, and artists from across Saskatch- Party, with Close Talker; How The West Was Won in partnership with Alber- ewan. Selections were made by a music industry jury following a general ta Music, with Kacy & Clayton; and the BreakOut West Official Showcase call for submissions that resulted in our largest pool of submissions to date. with We Were Lovers, The Dead South and Close Talker. Official SXSW The In Tune series began in 2007 and has continued since, with Saskatch- showcase selections this year included Close Talker, The Dead South, ewan music from all genres travelling the world with us. The 2014 In Tune Kacy & Clayton, Library Voices, and We Were Lovers. compilation was also picked up by Bacardi Canada, with an additional cus- tom run of 5000 units distributed throughout Saskatchewan to the general public. In Tune 2015 is not available for sale to the public, however, you can stream the albums by visiting www.intune2015.com.

InTune 2015 artists: Alex Runions (Regina), All Mighty Voice (Prince Albert), Chris Henderson (Regina), Close Talker (Saskatoon), Dagan Harding (Regina), Danny Olliver (Regina), The Dead South (Regina), Def3 (Regina), DGS (Regina), Eric Taylor (Saskatoon), The Faps (Saskatoon), Fern (Saskatoon), Friend of Foes (Saskatoon), Jay Semko (Govan), Jeffery Straker (Regina), Jen Lane (Saskatoon), Jesse Brown (Saskatoon), Keiffer Mclean (Regina), Kelsey Fitch (Shellbrook), Kirby Criddle (Saskatoon), Lavagoat (Saskatoon), League of Wolves (Saskatoon), Library Voices (Regina), Living Room (Saskatoon), Megan Nash (Moose Jaw), Nick Faye & the Deputies (Regina), One Bad Son (Saskatoon), Orphan Mothers (Re- gina), Pimpton (Regina), The Pistolwhips (Saskatoon), Rah Rah (Regina), Royal Red Brigade (Regina), Rubiks (Regina), Samara Yung (Yorkton), Scott Richmond (Regina), Shooting Guns (Saskatoon), Slow Down Mo- lasses (Saskatoon), The Steadies (Saskatoon), Tenille Arts (Weyburn), and Wizards (Saskatoon).

In With the Old (Ellen Froese-KoOIjEnga) at Tom Jackson’S Live Music Method; Songwriting MaSter Class

20 SASKMUSIC ANNUAL REPORT 2015-2016 ALBUM RELEASES

ACADENCE: The First Chapter LASKA: It’s Morning ACRONYMS: Equals THE LAW AND THE PROPHETS: Village ALEX RUNIONS: South of the City LEAGUE OF ONE: KILL ALEXANDER STOOSHINOFF: Patient Hands LEAGUE OF WOLVES: League of Wolves THE AMUNDRUDS: Sweetest Sound LIBRARY VOICES: Lovish THE BASEMENT PAINTINGS: Mystic MANDY RINGDAL: Fight the Fight BASTARD POETRY: Something That Makes it Beautiful to Live MAURICE RICHARD LIBBY: Queen Street Blues BEARS IN HAZENMORE: Airwaves THE MOAS: Cast and Hold BELLE PLAINE: The Unrequited Love PANDAS IN JAPAN: Weird Art BLAKE BERGLUND & BELLE PLAINE: Town to Town PAUL RUNALLS & CHRIST ATKINSON: Taking Tyme BOMBARGO: Back on Main PENNY REIGN: Weird BONFIRE: Mom’s Garden PHIL BOYER: Waiting BRUIN: Dirt Junkie POOR NAMELESS BOY: Bravery COLTER WALL: Imaginary Appalachia THE P∞RTALS: 1+1= CONSTANT REMINDER: CRLove THE RADIATION FLOWERS: The Radiation Flowers CORINNE NEWTON: Chasing Butterflies RAH RAH: Vessels CQUEL: Never Enough RAY WHITTON: Ray Whitton CROOKED TIMBER: Bend RIDE TIL DAWN: In Our Prime DGS SAMURAI CHAMPS: The Hard Tape ROSIE & THE RIVETERS: Good Clean Fun! DUMB ANGEL: Broken Glass THE ROTATIONS: Self Title Wave EH ROY: Nobody’s Bank RUGGED LITTLE THING: Rugged Little Thing ELLEN FROESE KOOIJENGA: Get On With The Blues SARAH FARTHING: When Your Answer Comes EMPIRE ASSOCIATES: Legacy of Light THE SHEEPDOGS: Future Nostalgia FANCY DIAMONDS: Sparkle Party SHOOTING GUNS: Brothers of the Nod FLOOD THE STONE: When the World’s on Fire SHUYLER JANSEN: The Long Shadow FRIENDS OF FOES: Faults SIRVIS: Birds and the Worm GLENN SUTTER: Let the Dog Run SLOW DOWN MOLASSES: Burnt Black Cars GLENNA SWITZER: A Long Time Comin’ SNAKE RIVER: Songs From The Adjacent Room GORD ARNOLD: Peace Sugar Blood THE STILLHOUSE POETS: Hangin’ Crows GRIZZLYHAWK: Surviving the North SURF DADS: Dark Dads EP HERB & THE HUMANS: Herb & The Humans SURF DADS: Denny’s EP JAMES GARLIMAH: Nomadic SURF DADS: A Nice Boy EP JEN LANE: This Life of Mine THIRD ION: 13/8 Bit JESS MOSKALUKE: Kiss Me Quiet TUCKER LANE: West of Minnesota North of North Dakota JIM BALFOUR: Jim Balfour in Jamaica U OF S JAZZ ENSEMBLE: Bumper Crop VI: Continuance JOHNNY 2 FINGERS & THE DEFORMITIES: McMillan’s Monster ULTIMATE POWER DUO: Ad Astra THE JOHNNY MCQUAIG BAND: Hold Fast URSA MAJA: Age of Ignorance JOSH GONZALES: When She Smiles VARIOUS: Saskatchewan Country Stars KACY & CLAYTON: Strange Country YOUTH TREND REPORT: Discreet Encounters- EP THE KARPINKA BROTHERS: You Can Count on Me YOUTH TREND REPORT: Life Coach KATIE MILLER: A New Day KELLY KAWULA: Living with the Enemy

21 SASKMUSIC ANNUAL REPORT 2015-2016 EDUCATION Highlights

workshop series, which covers a variety of music industry topics and professional speakers. We want to build our industry infrastructure by helping artists to become well-versed in a variety of topics, including self-management and marketing, in order to have the most lucrative career possible.

Our main presentations this fiscal follow: www.saskmusic.org/workshops “SaskMusic workshops are an invaluable source of free education, training and Artist Entrepreneur BootCamp, and networking opportunities.” - Susan Busse, publicist From Self-Managed to Managed “The stuff you guys have been doing this year is amazing! The real hands-on April 17-19/2015, Regina SK approach of the Canadian Songwriting Challenge and the performance work- In partnership with Canada’s Music Incubator shop is phenomenal! I feel like ‘talking’ us musicians through things is great The “From Self-Managed to Managed” panel was held on April 17, open to and helpful, but creating space in which we can really learn and implement all, followed by a networking reception and meet-and-greet with our new these new skills all at once is invaluable!” - Sarah Farthing, artist Executive Director.

“Great people, well-organized, productive!” - Mandy Ringdal, artist Artists spend much of their time running their businesses; there’s a lot to learn, from setting up your business structure, to understanding taxes and SaskMusic has offered professional industry workshops since its inception budgets, to preparing yourself for the reality that in today’s industry, man- in 1987. Our goal is to offer an educational program to address the current agers are looking for “Export Ready” product and artists. trends and knowledge requirements of the Sasktchewan music community. Our workshop series is designed to help artists and industry profes- The bootcamp continued on April 18-19. 15 artists were selected for par- sionals to develop the marketing, business and creative skills needed for ticipation through a submission process juried by CMI (Amy Nelson, Blake long-term sustainability in the music industry. Our focus it to offer quality Berglund, Marvin Chan of DGS, Elsa Gebremichael of We Were Lovers, educational training with regular Skills Labs on a variety of practical topics, Eric Taylor, Erik Mehlsen of Del Suelo, Evan Thomson (Cquel MC), John each with a specific hands-on presentation per session; as well as our core

LEFT TO RIGHT: TARON COCHRANE SKILLS LAB; THE BASICS OF LIVE SOUND; CRAIG SILLIPHANT SKILLS LAB; BREAKING BORDERS WORKSHOP

22 SASKMUSIC ANNUAL REPORT 2015-2016 Education Highlights

Antoniuk, Judith Morrissey, Keiffer McLean, Malusi Mabaleka of Ma- presentation. baleka, Melanie Hankewich (Belle Plaine), Nick Faye, Rebecca Lascue, Pangman is a vivacious performer who retains creative control of all her and Rylan Schultz of The Pistolwhips. It represented a condensed version work: carefully choosing her repertoire, composing original material, as- of CMI’s 10-week Artist Entrepreneur program (based in Toronto ON), which sembling her backing band and co-producing much of her recent recorded mentors aspiring artists to not only survive, but to thrive in today’s music output. Throughout her vibrant career, Pangman has been nominated for industry. Subjects included running your business, songwriting, revenue multiple awards, including Songwriter of the Year and Vocalist of the Year streams, band and partnership agreements, building your team, touring, by the National Jazz Awards, and won a Genie for Best Original Song. Alex, working with media, online marketing, and one-on-one time for the panel- with bandmates Chris Banks (bass), Glen Anderson (drums), Peter Hill (pi- ists with each artist. ano) and Ross Wooldridge (clarinet and tenor sax) led a discussion on vo- “The bootcamp absolutely helped me with my professional musical pursuits, cal techniques and unique performance practices using live examples and and will help me manifest my goals in a more clear and tangible way. I can personal stories. Attendees were encouraged to spur the discussion with break down what I’m doing, and what I want to do.” - participant questions related to composing music, improvisation, and general stage strategies. “This workshop will allow me to recognize any shortcomings in the development of my small business and career, and gave me the tools & information I Guide to Grant Writing need to address any issues.” - participant July 4/2015, Saskatoon SK In partnership with the SaskTel Sask Jazz Festival Saskatchewan Country Music Awards and Just as creative techniques can be learned to improve musicianship, artists Songwriting Keynote with Deric Ruttan can also learn to master grant writing, a skill that can significantly increase an artist’s ability to access much-needed funds. April 24-26/2015, Yorkton SK In partnership with the Saskatchewan Country Music Awards This session gave an overview of funding options available to Saskatch- SaskMusic staff was in Yorkton to attend the 28th annual SCMA Awards ewan artists, musicians, and small music businesses, and discuss skills weekend and connect with the vibrant country music community in and concepts that are transferable across a variety of grant providers. Saskatchewan. The weekend featured showcases, songwriter circles, open SaskMusic, regional representative for the Foundation Assisting Cana- jams, networking receptions and awards presentations. There were two dian Talent on Recordings, was joined by representatives from Creative official awards ceremonies, one on Saturday evening celebrating industry Saskatchewan, Saskatchewan Arts Board and City of Saskatoon to offer a achievements, and Sunday evening where Saskatchewan country musi- well-rounded discussion on available programs and effective application cians were celebrated for the past year’s accomplishments. practices. Participants gained knowledge on how grant applications are juried, what funders are looking for, common challenges, and avoidable SaskMusic partnered with the SCMA to offer a songwriting keynote with mistakes. These tips and tricks are the first steps in creating successful Deric Ruttan on April 25, interviewed by Lorena Kelly. We talked about grant applications, overcoming financial barriers in the creative world, and the current country music industry in North America, songwriting and moving forward in a successful music career. co-writing protocol, tips on marketing songs, and overcoming common challenges and blocks. Ruttan also served as the Sunday night awards “Very informative and useful. I highly recommend SaskMusic’s workshop as show host. they are very thorough, well-organized and provide concrete and necessary information in the music industry.” - Darcy Rathgeber, artist manager Deric Ruttan has multiple awards SOCAN, ASCAP and the CCMAs plus a Grammy nomination for co-writing the Blake Shelton #1, “Mine Would Be “Excellent professional expertise” - Dennis Nichol, artist You”, and cuts with artists including Dierks Bentley, Eric Church, Gary Allan, Jason Blaine, Doc Walker, and many more. The Basics of (Live) Sound As a sponsor, SaskMusic also presented a trophy at each award show. The June 13/2015, Regina SK Gala awards show was broadcast live and is available SaskTel Max local-on- In partnership with OSAC demand n channel 48 and channel 348 (HD), with performances by Deric The Organization of Saskatchewan Arts Councils and SaskMusic presented Ruttan, Jess Moskaluke, the Trudel Family, Codie Prevost, and WYATT. a joint workshop on the basics of live sound, led by Rob Zaleschuck of GV Audio. OSAC has been presenting this type of workshop in rural communi- “One of the best workshops you have ever put on! Simply amazing.” - attendee. ties with arts presenters for three years, and found that the musicians hired to perform at these workshops often seemed to have as many questions as Classic Jazz Stylings with Alex Pangman the live sound questions answered - from how to build a stage plot, to how Thursday, June 18/2015, Regina SK to adjust a monitor mix in a way your monitor tech will understand, to how In partnership with the Regina Jazz Festival to communicate with the local presenter on your shows. It was a very infor- SaskMusic was pleased to partner with JazzFest Regina to present ‘Can- mative day for the small but eager group of participants in attendance. ada’s Sweetheart of Swing’, Alex Pangman in an exciting and intimate

23 SASKMUSIC ANNUAL REPORT 2015-2016 Education Highlights Polaris Panel Breaking Borders: Understanding European Markets September 1/2015 Saskatoon SEPTEMBER 15/2015, SASKATOON SK Presenters: Alex MacPherson (Verb), Stephanie McKay (Star Phoenix), Presenters: Marion Noelle, EverMusic, Berne Switzerland; James Adrien Begrand (Decibel, Terrorizer, Popmatters), Craig Silliphant Barker, Mystic Sons, London UK; Jacco Van Lanen, Double Vee Con- (Planet S Magazine), moderated by Steve Jordan (Polaris Founder, certs, Rotterdam Netherlands Executive Director) In partnership with BreakOut West In partnership with the Polaris Prize Preparing for international touring can be an intimidating process. After We gathered some of Saskatoon’s best and brightest music critics to your hard work building a concrete audience at home, taking the plunge discuss the 2015 Polaris Music Prize and explain how Canada’s best album into the unknowns of international markets can be challenging on a num- (without regard to musical genre, professional affiliation, or sales history) ber of levels. However, countless opportunities are often waiting beyond gets chosen each year. There was lots of discussion around relevance of our borders: new markets, performance opportunities, networking pros- current releases, how jurors discover new music and determine who makes pects, and growing your brand with the possibility of one day performing their long and short list, and some great prizes given away during the Q&A on the global stage. SaskMusic was delighted to partner with our export afterwards. consultant, Sound Diplomacy, to bring in international export leaders from the UK, Switzerland and Netherlands for this event. (The presenters then travelled to participate in panels at the 2015 BreakOut West conference.) Round table meetings were held in the morning with pre-qualified artists attending by invitation, and a workshop panel taking place in the afternoon. Attendance was approximately 25 artists. The presenters were very knowledgeable and there was lots of interactive discussion from those in attendance around touring, royalties, distribution and more.

LEFT TO RIGHT: THE ART OF LISTENING MASTERCLASS; SONGWRITING MASTER CLASS; CANADIAN SONGWRITING CHALLENGE GROUP AND BREAKOUT;

24 SASKMUSIC ANNUAL REPORT 2015-2016 Education Highlights Tom Jackson’s Live Music Method “It was incredibly educational and inspiring to witness firsthand the performance delivery transformation of the Scott Richmond Band at the start of the November 7-9/2015, Regina SK weekend. I knew then that the workshop was going to be stellar, and it was. Presenters: Tom Jackson Productions (Tom Jackson, Amy Wolter, Lang The entire weekend was GOLDEN. Thank you for this amazing professional Bliss), in partnership with Creative Saskatchewan development growth opportunity.” - Bev Zizzy An intense and rare opportunity designed to help our artists take their performance skills to the next level. This event was for all performers (solo artists, duos, full bands, and freelance musicians) from across genres. Jack- Songwriting Master Class son was in Regina in January 2015, and the success of the event called for January 29-31/2016, near Saskatoon SK an encore performance. with Jason Blume and Michael Phillip Wojewoda - and - Live performance is now the largest sole revenue source for our artists. Art- ists generally devote sufficient time to their songwriting, and in the record- The Art of Listening Masterclass ing studio – yet few spend the same amount of time working up their live February 1 and 2/2016, Saskatoon SK show, one of the most important pieces of their career. Tom and his team with Michael Phillip Wojewoda taught participants how to create moments in their live shows to garner Our fourth Songwriting Masterclass was three days of intensive, hands-on dedicated fans, and create connections that lead to increased album and workshops and interaction with two incredible teachers at the beautiful merch sales! Cedar Lodge Hotel and Convention Centre near Dundurn SK. The weekend was targeted to intermediate to advanced songwriters who are already Tom Jackson has helped hundreds of signed acts and indie artists “get their pitching or recording songs but want to have better results, who want to show together” for showcases or tours. Tom’s experience as a musician, get better at their craft, and who want to network with others who are passion to help artists and unique insight has qualified him as one of the passionate about songwriting. Submissions were juried, with a limit of 40 premier performance consultants and live producers in contemporary participant spots available. We were excited to have the highest number of music today. He is in demand across North America, and has appeared at submissions and participants to date for a master class, with writers com- most of the major Canadian conferences. ing from SK, MB, BC and AB. We kicked off the event with a Friday evening reception followed by 2 full Throughout the weekend, we took part in classes presented by Jason days of workshops and artist one-on-ones. In addition to the 3 demonstra- Blume. Jason has not only perfected tools and techniques that have led tion artists that worked with Tom’s team in front of the assembled audi- to his lengthy career as a hit songwriter, but he has a gift for teaching ence, 32 additional artists received hour-long individual coaching sessions these skills to others in a way that makes sense and can change the way utilizing 3 different stage setups at the Soundstage in Regina. Seminars you approach songwriting. Michael Phillip Wojewoda joined the event on covered topics such as how to produce your show for more intimate stag- Saturday and Sunday and offered his point of view on songwriting, as well es, building a setlist for showcase opportunities, revenue generation, and as artistry, and the craft of producing songs. Each participant had the op- more. We also brought in Saskatoon stylist Maygen Kardash for a seminar portunity to share a song with the group and receive a song critique from on artist styling where she completed the results of an artist makeover on one of the speakers. Saskatoon’s Jezebel; Maygen also conducted several private mini-consultations with artists following her presentation. Throughout the weekend, a lot of new friendships were made, we shared many laughs and songs, and came away re-energized and inspired. We It was a great weekend once again, with over 180 participants attending, were incredibly fortunate to have a very talented group of supportive and the responses collected are extremely positive. songwriters who gathered together for this event. We’ll let some of the “This workshop was invaluable for any Saskatchewan musician aspiring to be feedback explain further. a professional performing artist. My band took part in the workshop shortly “I appreciated the nurturing atmosphere for me and songwriters of all levels before going on a Western Canadian tour, and immediately saw the difference that attended. The lessons by Jason Blume were masterful and have already it made in the audience’s reception of our music and our march sales.” - Jordan made me a better songwriter. As well, I’ve begun co-writing with another ca- Welbourne reer-oriented participant and early results are promising. Thanks SaskMusic!” “It takes guts to even attend this session. Guts because you have to want to - Mark Schmidt improve and be open to learning. Tom Jackson and his team not only have the “Attending the Songwriting Master Class retreat was one of the most satisfying experience & knowledge, but they have great interpersonal skills. They know artistic experiences of my life. Being able to learn from world-class teachers how to make the learning fun and engaging. This was my second time attend- while surrounded by so many talented songwriters was both motivating and ing one of Tom’s camps and I got even more out of it the second time around. inspiring. The weekend provided me with concrete tools to improve my craft, The first time I was pretty skeptical of applying the techniques in my live show, as well as a renewed focus on making music. The environment was extremely but I did and saw big results in terms of audience engagement, merch sales collaborative and supportive, providing an excellent opportunity to meet and and show bookings.” - Ryan Hicks connect with other artists. I feel fortunate to have been part of such an amazing event!” - Shelby Almasi

25 SASKMUSIC ANNUAL REPORT 2015-2016 Education Highlights

“There is nothing more powerful than surrounding yourself with people pursuing Master Class we took advantage of an opportunity to also have him ing the same passion as you. This event was truly life changing and inspira- present his Art of Listening Masterclass in Saskatchewan. A class size of 6 tional.” - Eric Taylor participants for each of the 1-day classes ensured a very personal learning experience. “This workshop was a great opportunity to experience other songwriting SaskMusic members and their music. Also, learning how to refine my lyric and Music, Money & Taxes melody writing skills through lecture and by observing critiques. I would highly recommend this workshop to anyone interested in improving their songwriting February 9/2016, Regina SK and/or learning about pitching songs for other artists.” - Jeffrey Popiel with Bill Waynert Our annual tax workshop is an informative presentation for artists, musi- The second event, The Art of Listening MasterClass, was an opportunity cians, small music businesses and other creative professionals to get the for working music engineers and producers, and aspiring producers, who most out of your deductions and avoid potential pitfalls. This was a free want to broaden their palate of skills and develop better instincts mixing session with everyone welcome. music. While Michael Phillip Wojewoda was coming in for the Songwrit-

LEFT TO RIGHT: SONGWRITING MASTER CLASS; FROM SELF-MANAGED TO MANAGED PANEL; SCMA DERIC RUTTAN KEYNOTE INTERVIEW; SPEAKERS JASON BLUME AND MICHAEL PHILLIP WOJEWODA

26 SASKMUSIC ANNUAL REPORT 2015-2016 Education Highlights SKILLS LABS There were many questions and discussion amongst the group about what worked for them in their current strategy. Our Skills Labs are intimate events where we take one focused topic and present it in a bite-size format. It is an opportunity to practice business skills that are key to the ever-changing music industry in an intimate and Create Viral Video Content comfortable atmosphere where we can offer peer-to-peer mentorship and November 16/2015 Regina and November 17/2015 Saskatoon networking. We focus on strengthening basic abilities that are crucial in a Presenter: Andrei Feheregyhazi well-organized business. Video content has never been more integral to a successful marketing plan, as more and more music fans are discovering new bands through plat- Attendance goal is 12 per city so that these are small, hands-on groups forms like YouTube, Vimeo, and other streaming video services. This session with more Q&A. Events have reached capacity during pre-registration for discussed how to tell your music’s story cheaply and effectively, whether all but one date. through music videos or tour vlogs; recommendations for tools to invest in, do-it-yourself techniques, and tips on working effectively with a videog- “The labs SaskMusic has provided have really allowed me to connect with rapher, if you choose to go that route; with strategies local artists could other artists and industry professionals in my community, which is so impor- use to recreate certain effects in their own videos. Members in attendance tant to growing as a young artist” – Joanna Dee were from various career stages, and were able to contribute different “Every workshop I have attended thus far have all been very useful and perspectives on what has and hasn’t worked for them along with Andrei’s thorough! It’s never rushed, and you learn so, so much from such resourceful, professional experience in video production. talented people!” – Shantaia Poulin

“It takes a workshop like this one to get the creative juices flowing. Talking openly to someone who knows more than you is oh so inspiring!” – Mario Lepage

“It was very encouraging to have familiar videos broken down and to gain knowledge on how to reproduce similar effects while still working within our budget.” – Duncan Pickard, Sound & Silence Collective

Write a Killer Bio & One Sheet CAREERS IN MUSIC www.saskmusic.org/how-to/careers-in-music September 22/2015 Saskatoon and September 26/2015 Regina Presenter: Craig Silliphant Careers in Music is SaskMusic’s educational outreach program, dedicated Summing up yourself and your music in 500 words or less sounds like an to offering youth and young adults in Saskatchewan guidance and encour- easy task, but any musician who has stared down that blank page knows agement in pursuing a career in the music industry. otherwise. If you have ever wondered how to write a bio without sounding like a strange corporate version of yourself, have trouble deciding which of SaskMusic participated in the annual Prairie Valley School Division Career your many accomplishments to fit on your one sheet, or if the thought of Fair in Fort Qu’Appelle with guest presenter Joel Henderson (Poor Name- reducing your entire catalogue of music to a few simple words makes your less Boy), where hundreds of students gathered to explore post-grad head spin, then this session was for you. Craig went in detail through an opportunities. SaskMusic presented students with details on the current example of an artist bio, and album one sheet. He discussed what media music industry in Saskatchewan and around the globe, as well as post looks for when receiving these items, and took lots of questions from those secondary education options, intimate Question and Answer periods, and attending. advice on getting started. Careers in Music also explains SaskMusic’s role in the industry and provides membership and programming information. Sharpen Your Social Media Strategy SaskMusic was able to connect with numerous individual youth through a October 26/2015 Saskatoon and October 27/2015 Regina variety of meeting styles (face-to-face, Skype, by phone) in regions outside Presenter: Taron Cochrane of Regina and Saskatoon. Meeting with the creative young people of our In the age of digital content, it’s easy to feel like a small fish in a big ‘net. province face-to-face has given SaskMusic the opportunity to directly nur- How do you make sure not only that your content is being seen, but that ture an upcoming generation of musicians and music industry profession- your fans are engaging with it and helping to tell your story? We discussed als, ensuring the continued growth and consolidation of Saskatchewan’s strategies that work for the main platforms used by bands: Facebook, Twit- music industry. We look forward to partnering with new schools and ter, and Instagram, as well as other tools to look into such as MailChimp, organizations to continue the growth and success of this program. If you Google Analytics, SoundCloud, and BandCamp. Taron also touched on how know of a school that would like to have a visit from our staff (particularly to promote yourself without sounding ‘salesy,’ ideas for what kinds of posts to music classrooms), please contact the office. to boost, and how to cultivate a cohesive and engaging online presence.

27 SASKMUSIC ANNUAL REPORT 2015-2016 YEAR-AT-A-GLANCE Year-Round July 2015 • Association of Creative Industries Saskatchewan meetings • Guide to Grant Writing Workshop with Saskatoon Jazz Festival, • BreakOut West Board meetings Saskatoon • FACTOR representation • Prep Regina office for move, moving week • Bell Songwriting Challenge, Saskatoon April 2015 • Michael Dawson joins our staff as Executive Director. August 2015 • Saskatchewan Country Music Awards, Yorkton: event attendance (2 • Grant consults – re. Creative Sask intake staff), sponsorship and presentation of the keynote workshop • Music Meeting, Saskatoon & Regina • Prep artists for Canadian Music Week attendance/showcases September 2015 May 2015 • Board Meeting • Canadian Music Week, Toronto (2 staff) • Polaris Panel • The Great Escape, Brighton UK • Canadian Country Music Awards, Halifax NS (2 staff) • Liverpool Sound City, London UK • Music Meeting, Regina • Members voting online on Special General Resolution to extend • Creative Sask Sector Development meetings Board Members’ terms for an additional year • Breaking Borders workshop, Saskatoon • Americana Music Conference, Nashville TN (1 staff) June 2015 • BreakOut West Conference, Victoria BC (4 staff) • Basics of Sound Workshop with OSAC, Regina • Reeperbahn, Berlin (2 staff) • Board Meeting • Skills Lab, Regina and Saskatoon • Workshop with Regina Jazz Festival, Regina • Poland (2 staff) • Annual General Meeting, Saskatoon • BreakOut West 2017 bid committee activities • The Session published • Sound Stage consultations

ROSIE & THE RIVETERS, FOLK ALLIANCE; QUEEN CITY STOOP KIDS, M FOR MONTREAL

28 SASKMUSIC ANNUAL REPORT 2015-2016 YEAR-AT-A-GLANCE October 2015 March 2016 • Folk Music Ontario, Toronto ON (1 staff) • SXSW, Austin TX (2 staff) • OSAC SHOWCASE Conference, Regina (2 staff) • Board Meeting • Skills Lab, Regina and Saskatoon • JUNO Awards (running into new fiscal) • Board Meeting

November 2015 • Tom Jackson’s Live Music Method (5 staff plus helpers) • Skills Lab, Regina and Saskatoon • M For Montreal, Montreal PQ (2 staff) • Music Meetings, Saskatoon & Regina December 2015 • Open House/Holiday Party, Regina • Best Saskatchewan Albums promotion

January 2016 • Grant consults – re. Creative Sask intake • Songwriting Master Class, Dundurn SK (3 staff) • The Art of Listening Masterclass, Saskatoon SK (2 staff)

February 2016 • Board Meeting • Folk Alliance International, Kansas City MO (3 staff) • Music, Money & Taxes Workshop, Regina • The Session published

THE SURF DADS, M FOR MONTREAL; KACY & cLAYTON, FOLK ALLIANCE

29 SASKMUSIC ANNUAL REPORT 2015-2016 award nominees & winners

Winners are indicated by (W) SaskTel Centre, Saskatoon – Major Facility Over 8,000

CANADIAN COUNTRY MUSIC AWARDS Canadian Radio Music Awards September 10-13/15, Halifax NS May 8/15, Toronto ON Bart McKay – All Star Band: Keyboards (W) Jess Moskaluke – Best New Group or Solo Artist: Country for “Cheap Bart McKay Productions, Saskatoon – Recording Studio of the Year Wine & Cigarettes” (W) Cal Gratton, CJVR-FM/CIXM-FM, Melfort, SK/Whitecourt, AB – Music Director of the Year: Medium or Small Market CBC Future 40 under 40 Jess Moskaluke - Album of the Year for “Light Up The Night” March 2016, Saskatchewan Jess Moskaluke – Female Artist of the Year (W) Recipients from music-related sector Jess Moskaluke – Single of the Year for “Cheap Wine and Cigarettes” Melanie Hankewich (Belle Plaine) Louis O’Reilly, Big Star Recordings Inc. – Record Company Person LJ Kimbley of the Year Lindsay Knight (Eekwol) Pat Dubois, CKBL-FM (92.9 The Bull), Saskatoon – Music Director of Don Sparrow (graphic designer) the Year: Major Market Brendan Flaherty (spoken word artist) Rob Waloschuk, Performance Promotions Ltd. – Ron Sakamoto Talent Brock Andrews Buyer or Promoter of the Year Ryan Kendall

Canadian Music Industry & Broadcast Awards Covenant Awards May 7/15, Toronto ON November 5/2015, Edmonton AB 104.9 The Wolf Regina – Station Medium Market (W) The Amundruds – Country Album of the Year for “Sweetest Sound” 96.3 Cruz FM Saskatoon – Station, Medium Market The Amundruds – Group of the Year Andy Ross, 96.3 Cruz FM Saskatoon – Program Director, Secondary Market Cites Under Fire – Rock Song of the Year for “Love In Motion” Big Dog 92.7 Regina – Station Country Dennis Hendricksen – Album Artwork of the Year for “Dreams & Visions” Brad Bazin, GX94 Yorkton – Program Director, Small Market Dennis Hendricksen – Instrumental Album of the Year for “Dreams & Visions” Brandt Centre, Regina – Major Facility Under 8,000 Dennis Hendricksen – Jazz/Blues Album of the Year for “Dreams & Visions” C95 Saskatoon – Station Hot AC Flood the Stone – Pop Album of the Year for “When The World’s On Fire” Casino Regina – Casino/Specialty Venue Flood the Stone – Rock Album of the Year for “When The World’s On Fire” Chad VS Ballsy, 104.9 The Wolf Regina – Promotion Flood the Stone – Pop Song of the Year for “Only Love” Danny Ismond, GX94 Yorkton – Music Director, Small Yvonne St. Germaine – Aboriginal Song of the Year for “If You See My Savior” Drew Dalby, 104.9 The Wolf Regina - Music Director, Secondary Grant Biebrick, The Source 620 CKRM Regina – Program Director, Indigenous Music Awards Secondary Market (formerly the Aboriginal People’s Choice Music Awards) Mel Kozun, 96.3 Cruz FM Saskatoon – Music Director, Secondary September 9-13/15, Winnipeg MB MY 92.1 Regina – Station Mainstream AC The Bass Invaders, “Dance of the Fox” for Best International Indig- Rod Pedersen, The Source 620 CKRM Regina– On Air Talent, Secondary enous Release (W) Market

CODIE PREVOST, SCMAS; TENILLE ARTS, CCMAS; SONGWRITING CIRCLE WITH BLAKE BERGLUND, WILL ARDELL, JAY SEMKO, SCMAS

30 SASKMUSIC ANNUAL REPORT 2015-2016 award nominees & winners

Drezus, “Indian Summer” for Best Producer/Engineer (W) John Cunningham - All Star Band (Specialty) Drezus, “Indian Summer” for Best Rap/Hip-Hop CD (W) Timberline Music Show – TV or Radio Show of the Year Drezus for Indigenous Entertainer of the Year (W) Lisa Moen - Rising Star Award Drezus for “Warpath” – Best Music Video (W) Murray Yung - Country Music Person of the Year Yvonne St. Germaine - “If You See My Savior” for Best Gospel CD (W) Pat Dubois, 92.9 The Bull Saskatoon – Music Director of the Year (Major Market) Juno Awards Rich McFarlane - All Star Band (Guitar) March 28-April 3/2016, Hamilton ON Rich McFarlane - All Star Band (Specialty) The Sheedogs – Rock Album of the Year for “Future Nostalgia” Ron Waddell – SCMA Legends & Legacy Award Tera Maguire - Manager of the Year Saskatchewan Country Music Awards Tex Emery – SCMA Legends & Legacy Award April 24-26/15, Yorkton SK Wyatt - Group of the Year Only winners listed 92.9 The Bull Saskatoon - Fan’s Choice Radio Station of the Year SiriusXM Indie Awards (Major Market) May 9/15, Toronto ON Allison Tymiak - All Star Band (Fiddle) Jess Moskaluke – Country Artist or Group of the Year Aven Grace and Barb Leavins – Country Gospel Album for “Signs of Close Talker – SiriusXM Emerging Artists of the Year (English) His Grace” Bart McKay - All Star Band (Keys) Western Canadian Music Awards Bart McKay – Record Producer(s) of the Year September 17-20/15, Victoria BC Bart McKay Productions – Recording Studio of the Year Altars of Grief –Metal/Hard Music Recording of the Year for “This Shameful Cal Gratton, 105 CJVR Melfort – Music Director of the Year Burden” (Secondary Market) Amigos Cantina, Saskatoon – Live Music Venue of the Year Codie Prevost – Male Vocalist of the Year Andino Suns – World Recording of the Year for “It’s Time to Rise” Codie Prevost and Adam Wheeler, “Someday” - Song of the Year Annette – Francophone Recording of the Year for “Papillon amiral” (W) Cristy Beggs, 92.9 The Bull Saskatoon - On Air Personality (Major Market) Close Talker – Independent Album of the Year for “Flux” Curt Chobot - All Star Band (Bass) Close Talker – Rock Recording of the Year for “Flux” Danny Ismond, GX94 Yorkton - On Air Personality (Secondary Market) Def3 – Rap/Hip-Hop Recording of the Year for “Wildlif3” (W) Derek Bachman (posthumously) – SCMA Achievement Award Economics – Electronic/Dance Recording of the Year for “The Wastes” Eli Barsi – Roots Artist of the Year Glen Gillis – Instrumental Recording of the Year for “SaxSpectrum 2” GX94 Yorkton - Fan’s Choice Radio Station of the Year (Secondary Market) Hal Schrenk/Hal Schrenk Graphic Design – Album Design of the Year Hal Schrenk - All Star Band (Drums) for Daniel Koulack & Karrnnel Sawitsky‘s “Fiddle & Banjo: Tunes from the Hank’s Tavern, Bradwell SK – Nightclub of the Year North, Songs from the South” Jay Semko – Roots Album of the Year for “Flora Vista” JJ Guy & Gordon Stobbe – Instrumental Recording of the Year for “Twin Jess Moskaluke – Fan’s Choice Entertainer of the Year Fiddles” Jess Moskaluke - Female Vocalist of the Year Shooting Guns – Metal/Hard Music Recording of the Year for “WolfCop Jess Moskaluke – Single of the Year for “Cheap Wine & Cigarettes” Soundtrack” (W) Jess Moskaluke - Album of the Year for “Light Up The Night” Sparky – Metal/Hard Music Recording of the Year for “#Humanimation” Jess Moskaluke - Video of the Year for “Used”

ANNETTE CAMPAGNE, WCMAS; JESS MOSKALUKE, CCMAS; FACTOR AND DEF3, WCMAS

31 SASKMUSIC ANNUAL REPORT 2015-2016 artist showcases Americana Music Conference Samara Yung Reeperbahn and Poland and Festival Tenille Arts September 25-28/2015 Hamburg DK September 15-20/2015, Nashville TN BreakOut West/Canada House: SaskMusic/BreakOut West events: CFCR Sled Island ShowCASE Danny Olliver Donny Parenteau June 22-26/2015, Calgary AB Queen City Stoop Kids Kacy and Clayton Acronyms Young Benjamins Canadian Blast/Canadian Independent Music The Avulsions September 28-30/2015 Warsaw Poland Susan Association (CIMA): SaskMusic and partners’ showcase: The Radiation Flowers The Dead South Danny Olliver

BreaKOUT WEST FOLK ALLIANCE INTERNATIONAL SXSW February 16-21/2016, Kansas City MO September 17-20/2015, Victoria BC March 15-20/2016, Austin TX SaskMusic/BreakOut West events: Andino Suns SaskMusic/BreakOut West events: Andino Suns Annette Close Talker The Dead South Belle Plaine The Dead South Gunner & Smith Blake Berglund Kacy & Clayton Kacy & Clayton Chris Henderson We Were Lovers Close Talker Megan Nash Def3 Rosie & The Riveters SXSW Official: Economics Zachary Lucky Close Talker The Dead South The Pistolwhips FA Official: Kacy & Clayton Ryan Boldt Andino Suns Library Voices The Dead South We Were Lovers CANADIAN MUSIC WEEK Kacy & Clayton May 1-10/2015, Toronto ON OSAC: Showcase Folk Music Ontario All Mighty Voice October 16-18/2015, Regina SK Autopilot October 15-18/2015, Toronto ON SaskMusic showcase: Bears in Hazenmore Rosie and the Riveters Scott Richmond Danny Olliver Zachary Lucky The Dead South Danny Olliver Josh Gonzales League of Wolves MAY RUN Showcases OSAC Official: Andino Suns Nick Faye & The Deputies May 11-17/2015, Charlottetown PEI The Pistolwhips Belle Plaine Megan Lane Slow Down Molasses The Dead South Zachary Lucky Spencer Vaughn Band Jeffery Straker The Pistolwhips Canadian Country Music Week M for Montreal September 9-13/2015, Halifax NS November 18-21/2015, Montreal PQ Creative Sask/Saskatoon Tourism/2017 CCMA Surf Dads Host Committee event: Queen City Stoop Kids Jess Moskaluke Tenille Arts SaskMusic and partners’ showcase: Alex Runions Amy Nelson Lisa Moen Mandy Ringdal

32 SASKMUSIC ANNUAL REPORT 2015-2016 BOARD OF DIRECTORS Board members remained consistent throughout the fiscal. lation, TAP Communications, LEAD Pilates, SleepWell Baby and The Two Twenty. She currently serves as Treasurer of the Board for SaskMusic and DAWN WORONIUK / PRESIDENT as a regular juror for CARAS, FACTOR, WCMA and the CCMA. Previous roles Dawn worked in media for over 25 years, in roles ranging from Music Direc- include radio tracking for OnRamp Records, producing CMT music videos tor to Program Director and Promotions/Client Services Manager. Cur- for Fahrenheit Films and freelance writing for Saskatoon Express. Susan was rently she is the Director of Tour Marketing for Sakamoto Entertainment born and raised in Biggar and loves her Saskatchewan roots as much as she and recently marketed the Johnny Reid National Tour, and is now working loves music. on Keith Urban’s Canadian Tour. Dawn is also committed to her community AMANDA SMYTANIUK / SECRETARY and is the Executive Director of the Saskatoon Zoo Foundation. Dawn has Amanda’s wide and varied involvement in the Saskatchewan music indus- been active nationally as well - she sat on the Canadian Country Music try is reflective of her passion for the Canadian industry as a whole. She Association Board of Directors for six years, and is the Chair of PotashCorp is the current manager for Saskatoon band Jeans Boots and is the former Country Music Week 2017. Dawn has also served on a number of boards manager of Young Benjamins. She also tour managed for Saskatoon pro- in Saskatchewan, including the Saskatchewan Country Music Association ducer Factor on a recent west coast tour. She has volunteered at Ness Creek and, of course, SaskMusic, where she is currently serving her last term as as a campground ambassador, MoSofest as volunteer coordinator, and President. Dawn is passionate about music and thrives on working in the Regina Folk Fest for many years as both a volunteer and as a coordinator. industry with individuals and organizations who share her desire to be a Amanda believes in building community within the provincial music scene part of its continued growth. and the reputation of Saskatchewan on the national level. She contributes RYAN GULLEN / VICE-PRESIDENT to this goal by assisting touring bands with booking shows, providing Ryan is the bass player in Saskatoon-based band The Sheepdogs. Since accommodations and covering travel costs. Since 2007, she has assisted 2004, they have recorded and released four full-length albums and two such bands as the Wooden Sky (ON), Rah Rah (SK), Wilderness of Manitoba EPs, which have sold more than 150,000 copies (including a Platinum (ON), Johnny de Courcy (BC), Old Time Machine (YK), The War Doves (SK) Record certification for “Learn & Burn” and Gold Record certification for and Reform Party (SK) with tour logistics in cities across the country from “The Sheepdogs”), three #1 songs on Canadian rock radio, four JUNO Charlottetown PEI to Victoria BC. She also has years of experience sitting on Awards and numerous other awards and nominations. Ryan has toured various boards and committees and was excited to put those skills to use across Canada countless times and throughout the United States, Australia assisting in the enhancement of the Saskatchewan music industry. and Europe. During this time, Ryan has also acted as the band manager ADELE BOYCHUK and booking agent, which has resulted in him working with professionals Adele attended the University of Western Ontario and University of Sas- throughout the Canadian and international music industry. Ryan possesses katchewan, and graduated with an Honours BA in Arts (English). She is also strong working relationships with these individuals, as well as skills sur- a graduate of the Film & Music Business program at Pacific Audio Visual rounding promotion, publicity, marketing, music business management, Institute, Vancouver. Adele has been involved with the music scene since grant writing, and other various skills that come along with being in a tour- 1995. Career activities have included indie label marketing work, graphic ing band for ten years. designer, agent assistant, artist manager, publishing assistant, festival SUSAN BUSSE / TREASURER entertainment committee member, artist relations coordinator, and stage Susan is an independent publicist in Saskatoon who manages local and manager. From 2005 until 2015, Adele worked for the Saskatchewan Indian national PR campaigns with Canadian artists and entrepreneurs. She has Gaming Authority as Entertainment Program Coordinator for the six SIGA a business background in marketing, sales and finance and a Bachelor of casinos. This position involved the centralized buying, contracting and Commerce degree with Great Distinction from the University of Saskatch- marketing of entertainment suitable for SIGA’s clientele in various markets. ewan. She is grateful to work with music clients such as Alexis Normand, Her current project underway is launching an artist-centered music com- Belle Plaine, Carrie Catherine, Rosie & the Riveters, League of Wolves, Sas- pany. Adele has been a member of the SaskMusic Board since 2012. katchewan Jazz Festival, Regina Folk Festival, Donny Parenteau and Jaydee Bixby; with television clients such as The Neighbors Dog and Space Stretch, and with corporate clients such as Saskatchewan Institute of Medical Simu-

DAWN WORONIUK / RYAN GULLEN / SUSAN BUSSE / AMANDA SMYTANIUK / ADELE BOYCHUK

33 SASKMUSIC ANNUAL REPORT 2015-2016 Board of Directors

TARON COCHRANE promoter. He continues to show rep for companies such as Live Nation, The A strong and recognizable advocate for the Saskatchewan music industry, Union Events and Rawk Entertainment, as well as sitting on juries for the Taron continues to showcase what can be achieved through passion, moti- Western Canadian Music Awards and FACTOR. Sean has enjoyed working vation, and community involvement. Some of his accomplishments include with a great team and affecting positive change for local musicians. more than 100 appearances on national news and local media (in print and on radio/TV), shaping the online voice of the Regina Symphony Orchestra HARRESON JAMES as the Creative Marketing & Promotions Manager, and sharing his social Harreson has been employed with Rawlco Radio for ten years. He resides expertise with Breakout West 2012, the 2013 JUNO Awards, Mosaic 2014 & in Saskatoon as the Imaging Producer for C95, Z99 and Rock 102. He also 2015, Telemiracle 38, 40 (and as an on-air social media correspondent) for works closely with the programming and music departments. In 2010, Telemiracle 39 plus the 2014, 2015 & 2016 Gateway Music Festival. Owner Rawlco Radio launched Project 10K20, a program that provides Saskatch- of Taron Cochrane Entertainment, he also works as a freelance writer for ewan artists with $10,000 each to record an album. Harreson is the Director the Regina Leader-Post, is a highly sought-after, province-wide public of Project 10K20, working with artists around the province. In 2005, prior to speaker and emcee for events such as the Regina Folk Festival and Regina his career in broadcasting, Harreson graduated from the Ontario Insti- Downtown Summer Concert series, plus has been a regular FACTOR and tute of Recording Technology, which gave him the opportunity to work WCMA juror and judge for many local talent shows including the 620CKRM in recording studios and live sound production. Additionally, he’s been a Proudly Saskatchewan Showcase and The Wolf 104.9FM Queen City Rocks musician for over 20 years and continues to perform at local venues and battle of the bands (since its inception), as well as a passionate ambassador special events. for Music Heals Canada and various music therapy initiatives. Named a AMY NELSON member of the CBC Future 40 - leaders, success stories and change makers Amy works as an artist in the Canadian country music industry. She is also in Saskatchewan under the age of 40 - Taron has received six Prairie Dog the founder/owner of Sing Like A STAR, a program that teaches singing magazine “Best of Regina” nominations over the years for Best Twitterer, lessons to kids through the use of popular music. This program is currently Best Facebook Friend and Best Music Scene Supporter. reaching over three hundred students in five locations across southern Sas- KURT DAHL katchewan. Amy’s formal training includes a Bachelor of Music Education Kurt has been actively involved in the Canadian music industry for the past degree from the University of Regina and private lessons in voice, piano, 17 years as a touring musician, entertainment lawyer, and public speaker. songwriting and guitar. As a self-managed artist and business owner, she He wrote his Master of Laws thesis in 2009 on the future of the music has gained significant experience in strategic planning, product develop- industry, and has practiced entertainment law in Vancouver and Saskatoon ment, branding, marketing and administration. She has served on various since 2010. He tours the country regularly with his band One Bad Son, music industry-related boards and committees, using her knowledge of working with some of the biggest names in the music business. His articles board governance and strategic planning to contribute to the growth of about various music industry topics have been published around the the Saskatchewan music industry. world, and can be found on his website www.LawyerDrummer.com. Kurt LOUIS O’REILLY previously served on the SaskMusic Board from 2008-2012, and in 2013 Music entrepreneur Louis O’Reilly is one of the most prominent figures was invited to sit on the Dean’s Advisory Council for the College of Law in the Canadian country music industry. He is currently Vice-President at the University of Saskatchewan. Kurt and his wife Julia moved home to of Invictus Entertainment, one of the world’s top 100 biggest concert Saskatoon in 2014, and recently welcomed their son Levon into the world. promoters, with a thriving agency, management, label, and film division. SEAN GALLOP He previously presided over a thriving Saskatchewan-based artist manage- After completing a marketing degree from the UofS, Sean got his first job ment company and independent record label that represented the top in the business of music booking at Lydia’s in Saskatoon and later spend echelon of Canadian country talent, including Brett Kissel, Aaron Lines, five years in charge of programming and promotions at Louis’. Throughout Deric Ruttan, Shane Yellowbird, Patricia Conroy, Bobby Wills, and Brad his career he has worked in a wide variety of roles within the music indus- Johner to name a few. O’Reilly is a five-time winner of SCMA “Manager of try including: sound tech, guitar tech, high steel rigger, venue rep, and the Year”, multiple CCMA winner for “Record Company Person of the Year”

TARON COCHRANE / KURT DAHL / SEAN GALLOP / HARRESON JAMES / AMY NELSON

34 SASKMUSIC ANNUAL REPORT 2015-2016 Board of Directors and “Record Label of the Year”, and a perennial CCMA and WCMA nominee. and MosoFest. She has also collaborated with Saskatoon-based hip-hop In 2012, he was presented the “Industry Builder Award” by the Western producer Factor. Stewart is a graduate of the University of Regina’s School Canadian Music Awards. O’Reilly currently serves on the Board of Directors of Journalism and has worked with the Saskatoon StarPhoenix and CBC for the Canadian Country Music Association. Radio, as well as freelancing for the Regina Leader-Post and Prairie Dog magazine. While at the StarPhoenix she wrote extensively on the province’s JEANETTE STEWART arts and culture scene. She is an active FACTOR juror and has served as a Jeanette is a Saskatoon-based musician and communications professional. Board Member of SaskMusic since 2012. She is also a graduate of the Sask. She has performed her own material under the moniker Jeans Boots since Arts Board’s Creative Industries Entrepreneurship course (2013). 2008 and is a former member of the band Slow Down Molasses. As Jeans Boots, she has self-released three EPs, orchestrated several solo tours across Canada, appeared at NXNE, and performed extensively within Sask., including multiple appearances at the Gateway Festival, Ness Creek,

STAFF

Those on staff during this fiscal year: LORENA KELLY COMMUNICATIONS & OPERATIONS MANAGER / REGINA MICHAEL DAWSON Lorena has been with SaskMusic since ‘97, and still finds that every week EXECUTIVE DIRECTOR / REGINA brings a new and challenging experience. She loves meeting with mem- Michael brings to SaskMusic a diverse range of experience in the music bers and helping them navigate the ever-changing industry. She has industry, including tour booking, artist management, marketing and served a multitude of roles including developing workshops and events, promotion, and sponsorship management. He spent five years serving working on the Flatland Music Festival, running juries, licensing initia- as the Artistic Director of the Culture Exchange, where he booked and/ tives, compilation CDs, Economic Impact Surveys and more, in addition to or promoted over 400 concerts a year, before moving on to become the participating on numerous boards and committees. She currently oversees talent buyer for a number of venues in Western Canada. Michael is also the communications and office operations including the marketing of our vari- Artistic Director of the Gateway Music Festival. He brings to this position a ous programs. Lorena is a professional freelance vocalist/keyboard player/ wealth of hands-on industry experience. As the current lyricist and multi- songwriter and web designer with appearances at numerous national instrumentalist with Library Voices, Michael has performed at countless festivals, showcases, award shows, overseas tours, and national TV broad- national and international events including Liverpool Sound City, SXSW, casts. She has charted with her own original projects and is proud mama to NXNE, Pop Montreal, CMW, Ottawa Blues Fest, Virgin Music Fest, Edgefest, a remarkable 6-year-old. In her spare time she is passionate about interior and the 2010 Vancouver Olympics. Library Voices was named the 2012 design and is Vice-President of the Regina Musician’s Association Local 446. Sirius XM “Alternative Artists of the Year” and has been nominated for four Western Canadian Music Awards and six CBC Radio 3 Bucky Awards. Dawson also previously owned and operated Young Soul Records, part of the EMI Associated Labels Division, releasing more than a dozen albums by Saskatchewan-based artists, and has participated in numerous juries including FACTOR (The Foundation Assisting Canadian Talent on Record- ings) and the Lieutenant-Governor Awards.

LOUIS O’REILLY / JEANETTE STEWART. Photos by Matt Ramage: Michael Dawson / Lorena Kelly

35 SASKMUSIC ANNUAL REPORT 2015-2016 STAFF

KAELEN KLYPAK BRITTNEY MACFARLANE PROGRAM MANAGER / SASKATOON ADMINISTRATIVE ASSISTANT / REGINA Kaelen has been actively involved in the Saskatchewan music scene for Music has had a place in Brittney’s heart since an early age. She’s travelled over 13 years, managing and playing in various musical projects. In 2011, around the world to many music festivals and shows, and is an avid record Kaelen moved to Vancouver and acquired an Arts and Entertainment collector. Upon graduating high school, she dabbled in film production, Management diploma from Capilano University where he studied music writing, and many various other artistic ventures. She decided to pursue business, record label management, non-profit organizations, and strategic an education in Human Resources based on her enjoyment of working marketing strategies to succeed in the entertainment industry. During his with people, and figured it was a skill set that could be transferred across practicum he attended meetings with 604 Records, BMG, Interscope, and many industries. Prior to joining SaskMusic, she was working as the Front Sony. In late 2012, Kaelen moved back to Saskatoon and started his own of House Manager at Globe Theatre. She thoroughly enjoyed working in music publishing company, Kmusic Publishing, where he manages and the non-profit arts industry, and when the opportunity to join SaskMusic administers the musical works of international artists. came up, she knew it was right for her. She is thrilled at the opportunity to support the growth of the Saskatchewan music scene. Brittney also does REBECCA WINDJACK promotional work as part of the Dine Alone Records street team. PROGRAM & EDUCATION COORDINATOR / REGINA Rebecca brings a variety of experience from the broadcast and entertain- HELEN OUTERBRIDGE ment industry to the SaskMusic team. After completing her studies in BOOKKEEPER Media Production Communications, Rebecca briefly tested the waters of Helen has been our part-time accountant and financial administrator since radio before she settled into the Saskatchewan film and television industry, 2002. While not technically “on staff”, she’s part of our crew. where she worked on notable titles such as CBC’s InSecurity, The Nature of Things, and TSN’s Engraved on a Nation series. Rebecca has always been passionate about the local music scene and is excited to be actively involved as a member of the provincial Board of Directors for the Saskatch- ewan Country Music Association, volunteer coordinator and artist liaison for the Gateway Festival, and a general supporter of the vibrant arts community in Saskatchewan.

BETHANI JADE ADMINISTRATIVE ASSISTANT / SASKATOON Bethani has been working with SaskMusic for over two years and is pleased to have the opportunity to work with musicians on the ground to help them reach their creative and professional goals. Bethani served two years on the Ness Creek Board of Directors, assisting with their capacity building efforts, and also established and managed the SafeNess program in 2009. In 2013, Bethani was one of 13 young leaders selected to be part of Com- mon House Initiative’s inaugural Emerging Cultural Leadership Exchange Program, a mentorship program focused on training the next generation of creative and cultural leaders in the province, with a focus on understanding the rapidly changing cultural landscape, leadership and professional skills development, and networking with creative professionals and artists from many disciplines across the province. She is a passionate champion of the arts in Saskatchewan, and an indie theatre artist. She currently serves as the President of the Saskatchewan Playwrights Centre. In her free time she enjoys curling up with a good book, her cat Harold, and a cup of tea.

Photos EXCEPT BRITTNEY’S by Matt Ramage: Kaelen Klypak / Rebecca Windjack / BETHANI JADE/ BRITTNEY MACFARLANE.

36 SASKMUSIC ANNUAL REPORT 2015-2016 BY THE NUMBERS

Paid members, approximate: 460 (fluctuates from day to day) Number of attendees to workshop events, fiscal 2015-2016, estimated: 685 E--Release Subscribers (free level and members): 1165 Number of workshop events, fiscal 2015-2016 (by individual presenta- Number of active Saskatchewan music professionals represented, action): 20 cording to most recent economic impact study: 2300 Number of attendees to Careers in Music presentations, fiscal 2015- Facebook Page followers: 4454 2016, approximate: 5450 Facebook Reach, estimated annual: 780,000 (Paid and organic) Number of individual career consults conducted, fiscal 2015-2016, Twitter followers: 6445 estimated: 225 Tweet Reach (impressions, estimated annual 2015-2016): 1,2431,000 Number of export initiatives participated in, fiscal 2015-2016 (by (Paid and organic) event title): 11

Instagram followers: 1144 Number of solo artists or bands directly impacted by SaskMusic participation in these export initiatives (artists showcasing at SaskMusic events, in official showcases, or other direct relationships in respect to event): 58

JOSH GONZALES, TOM JACKSON’S LIVEMUSIC METHOD

37 SASKMUSIC ANNUAL REPORT 2015-2016

josh gonzales at tom jackson’s live music method SASKATCHEWAN RECORDING INDUSTRY ASSOCIATION INC. (Operating as SaskMusic) Financial Statements Year Ended March 31, 2016

INDEPENDENT AUDITOR'S REPORT

To the Members of Saskatchewan Recording Industry Association Inc. (Operating as SaskMusic)

We have audited the accompanying financial statements of Saskatchewan Recording Industry Association Inc., (Operating as SaskMusic), which comprise the statement of financial position as at March 31, 2016 and the statements of operations, changes in net assets and cash flow for the year then ended, and a summary of significant accounting policies and other explanatory information.

Management's Responsibility for the Financial Statements

Management is responsible for the preparation and fair presentation of these financial statements in accordance with Canadian accounting standards for not-for-profit organizations, and for such internal control as management determines is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

Auditor's Responsibility

Our responsibility is to express an opinion on these financial statements based on our audit. We conducted our audit in accordance with Canadian generally accepted auditing standards. Those standards require that we comply with ethical requirements and plan and perform the audit to obtain reasonable assurance about whether the financial statements are free from material misstatement.

An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the financial statements. The procedures selected depend on the auditor's judgment, including the assessment of the risks of material misstatement of the financial statements, whether due to fraud or error. In making those risk assessments, the auditor considers internal control relevant to the entity's preparation and fair presentation of the financial statements in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the entity's internal control. An audit also includes evaluating the appropriateness of accounting policies used and the reasonableness of accounting estimates made by management, as well as evaluating the overall presentation of the financial statements.

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our qualified audit opinion.

(continues)

2 Independent Auditor's Report to the Members of Saskatchewan Recording Industry Association Inc. (continued)

Basis for Qualified Opinion

In common with many not-for-profit organizations, the Association is unable to economically implement controls that will offer assurance on the completeness of revenue sources other than grants, investments and memberships and we are unable to satisfy ourselves on amounts reported using other procedures. Accordingly, our verification of these revenues was limited to the amounts recorded in the records of the Association and we were not able to determine whether any adjustments might be necessary to revenues, excess of revenues (expenses), current assets and net assets.

Qualified Opinion

In our opinion, except for the effect of adjustments, if any, which we might have determined to be necessary had we been able to satisfy ourselves concerning the completeness of the revenues referred to in the preceding paragraph, the financial statements present fairly, in all material respects, the financial position of Saskatchewan Recording Industry Association Inc., (Operating as SaskMusic), as at March 31, 2016 and the results of its operations and its cash flow for the year then ended in accordance with Canadian accounting standards for not-for-profit organizations.

Chartered Professional Accountants

Regina, Saskatchewan June 13, 2016

SASKATCHEWAN RECORDING INDUSTRY ASSOCIATION INC. (Operating as SaskMusic) Statement of Operations For the Year Ended March 31, 2016

2016 2015 (7 months)

REVENUES Grants and sposorships Creative Saskatchewan $ 713,747 $ 338,171 FACTOR 30,000 7,500 Ministry of Parks, Culture and Sport 12,906 22,344 SOCAN Foundation - 1,000

Self -generated Sponsorships 31,073 - Membership fees 14,907 9,980 Workshops and event registrations 10,405 160 Expense recoveries 6,710 11,939 Earnings on investment 846 465 Advertising sales 796 - Music/book commissions 770 - Miscellaneous 753 1,340

822,913 392,899

EXPENSES Administration (Schedule 1) 394,113 238,132 Program (Schedule 2) 322,357 146,214

716,470 384,346

EXCESS OF REVENUES (EXPENSES) $ 106,443 $ 8,553

Statement of Changes in Net Assets Year Ended March 31, 2016

General Restricted Fund Fund 2016 2015

NET ASSETS - BEGINNING OF YEAR $ 211,856 $ 100,454 $ 312,310 $ 303,757 Excess of revenues(expenses) 105,597 846 106,443 8,553 Transfer (49,200) 49,200 - -

NET ASSETS - END OF YEAR $ 268,253 $ 150,500 $ 418,753 $ 312,310

See notes to financial statements

MWC Chartered Professional Accountants LLP 5 SASKATCHEWAN RECORDING INDUSTRY ASSOCIATION INC. (Operating as SaskMusic) Statement of Cash Flow Year Ended March 31, 2016

2016 2015 (7 months)

OPERATING ACTIVITIES Excess of revenues (expenses) $ 106,443 $ 8,553 Items not affecting cash: Amortization of capital assets 1,825 1,902 Reinvested earnings (846) (465)

107,422 9,990

Changes in non-cash working capital: Accounts receivable 89,376 (10,503) Accounts payable and accrued liabilities 7,794 (21,429) Deferred revenue (12,905) (7,797) Prepaid expenses 5,440 6,640 Goods and services tax payable (5,344) 2,440 Vacation payable 1,760 7,175

86,121 (23,474)

Cash flow from (used by) operating activities 193,543 (13,484)

INVESTING ACTIVITIES Purchase of capital assets (2,581) - Reserve fund investment (49,200) 800

Cash flow from (used by) investing activities (51,781) 800

INCREASE (DECREASE) IN CASH FLOW 141,762 (12,684)

CASH - BEGINNING OF YEAR 156,574 169,258

CASH - END OF YEAR $ 298,336 $ 156,574

See notes to financial statements

MWC Chartered Professional Accountants LLP 6 SASKATCHEWAN RECORDING INDUSTRY ASSOCIATION INC. (Operating as SaskMusic) Notes to Financial Statements Year Ended March 31, 2016

1. NATURE OF OPERATIONS

The Saskatchewan Recording Industry Association Inc. (the Association), operating as SaskMusic, develops and promotes the music and sound recording industries of Saskatchewan through partnering, education, effective communication, community involvement and encouraging fair and equitable compensation. The Association is incorporated under the Non-Profit Corporation Act of Saskatchewan and is exempt from income taxes.

2. ECONOMIC DEPENDENCE

The Association is dependent on continued grant funding from its principal funding agent, Creative Saskatchewan. In the absence of this funding, the Association would be required to replace the funding from other sources or generate other revenues to continue operations in the current manner.

3. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of presentation

The financial statements were prepared in accordance with Canadian accounting standards for not- for-profit organizations (ASNFPO).

Fund accounting

A portion of the monies received by the Association may only be used for specific purposes and accordingly are accounted for in separate funds. Temporary transfers of monies between these funds are recorded as interfund receivables/payables. Permanent transfers are recorded as transfers in the net asset accounts.

Saskatchewan Recording Industry Association Inc. follows the restricted fund method of accounting for contributions.

Unrestricted Fund The Unrestricted Fund reports the day to day operations of the Association.

Reserve Fund The Board of Directors has internally restricted funds to sustain the Association in the event of unplanned decreases in funding. Use of the Reserve Fund requires board approval.

(continues)

MWC Chartered Professional Accountants LLP 7 SASKATCHEWAN RECORDING INDUSTRY ASSOCIATION INC. (Operating as SaskMusic) Notes to Financial Statements Year Ended March 31, 2016

3. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

Revenue recognition

Saskatchewan Recording Industry Association Inc. follows the deferral method of accounting for contributions, which includes grants and sponsorships.

Restricted contributions are recognized as revenue in the year in which the related expenses are incurred. Unrestricted contributions are recognized as revenue when received or receivable if the amount to be received can be reasonably estimated and collection is reasonably assured. Endowment contributions are recognized as direct increases in net assets.

Membership revenues are recorded in the year they are received. All other revenues are recorded when the services are provided.

Capital assets

Capital assets are stated at cost or deemed cost less accumulated amortization. Capital assets are amortized over their estimated useful lives at the following rates and methods:

Computer equipment 30% declining balance method Furniture and fixtures 20% declining balance method Leasehold improvements 5 years straight-line method

The Association regularly reviews its capital assets to eliminate obsolete items. Government grants are treated as a reduction of capital assets cost.

One-half the normal rate is recorded in the year of acquisition. Capital assets acquired during the year but not placed into use are not amortized until they are placed into use.

4. CAPITAL ASSETS 2016 2015 Cost Accumulated Net book Net book amortization value value

Computer equipment $ 58,907 $ 52,700 $ 6,207 $ 5,610 Furniture and equipment 31,322 24,392 6,930 6,503 Leasehold improvements 3,286 2,306 980 1,248

$ 93,515 $ 79,398 $ 14,117 $ 13,361

MWC Chartered Professional Accountants LLP 8 SASKATCHEWAN RECORDING INDUSTRY ASSOCIATION INC. (Operating as SaskMusic) Notes to Financial Statements Year Ended March 31, 2016

5. RESERVE FUND ASSETS

During the year the board approved a transfer of $100,000 to the reserve fund. Interest received on the term deposit ($800) was transferred to the unrestricted fund. Net transfers totaled $99,200.

2016 2015

Term deposit $ 100,500 $ 100,454 Cash 50,000 -

$ 150,500 $ 100,454

Term deposit matures September 2016 and earns interest at .50% (2015 - Sept 2015 at .80%).

6. DEFERRED REVENUE

2016 2015

Ministry of Parks, Culture and Sport $ 20,886 $ 33,791 Creative Saskatchewan 14,547 14,547

$ 35,433 $ 48,338

7. LINE OF CREDIT

The Association has a $20,000 operating line of credit of which no amount has been drawn upon at yearend (2015 - $Nil). The line of credit is secured by a general security agreement and bears interest at prime plus 3%.

8. CONTRACTUAL OBLIGATIONS

The Association entered into a lease agreement for its Saskatoon office space on November 1, 2013. The lease term is 5 years, expiring October 31, 2018. The future minimum lease payments under the lease agreement are as follows:

Contractual obligation repayment schedule:

2017 $ 23,373 2018 23,373 2019 13,634

MWC Chartered Professional Accountants LLP 9 SASKATCHEWAN RECORDING INDUSTRY ASSOCIATION INC. (Operating as SaskMusic) Notes to Financial Statements Year Ended March 31, 2016

9. FINANCIAL INSTRUMENTS

The Association is exposed to various risks through its financial instruments and management is responsible to monitor, evaluate and manage these risks. The following analysis provides information about the Association's risk exposure and concentration as of March 31, 2016.

Credit risk

Credit risk arises from the potential that a counter party will fail to perform its obligations. The Association has minimal exposure to credit risk as the majority of its revenues are from funding agreements, grants and contributions. An allowance for doubtful accounts is established based upon factors surrounding the credit risk of specific accounts, historical trends and other information.

Liquidity risk

Liquidity risk is the risk that an entity will encounter difficulty in meeting obligations associated with financial liabilities. The Association is exposed to this risk mainly in respect of its receipt of funds from its funding agencies, members and other related sources, and accounts payable. Liquidity risk is minimized by the Association's budgetary and reporting controls.

Currency risk

Currency risk is the risk to the Association's earnings that arise from fluctuations of foreign exchange rates and the degree of volatility of these rates. The Association's exposure to currency risk is minimal as it does not hold any cash, bank accounts, accounts receivable, or investments in a foreign currency.

Interest rate risk

Interest rate risk is the risk that the value of a financial instrument might be adversely affected by a change in the interest rates. In seeking to minimize the risks from interest rate fluctuations, the Association manages exposure through its normal operating and financing activities. The Association does not rely on interest earnings for operations which minimizes their exposure to interest rate risk.

MWC Chartered Professional Accountants LLP 10 SASKATCHEWAN RECORDING INDUSTRY ASSOCIATION INC. (Operating as SaskMusic) Administration Expenses (Schedule 1) Year Ended March 31, 2016

2016 2015 (7 months)

Amortization $ 1,825 $ 1,902 Audit and accounting 4,950 5,851 Bad debts 1,071 1,864 Board expenses 63 2,082 Employee benefits 39,068 19,658 Gains (losses) on disposal of assets - - Insurance 856 1,486 Interest and bank charges 2,517 1,200 Merchandise 601 - Miscellaneous (187) 20 Office 8,070 3,182 Rent 67,107 41,906 Repairs and maintenance - 1,386 Salaries 255,114 150,708 Telephone, internet and fax machine 13,058 6,887

$ 394,113 $ 238,132

Program Expenses (Schedule 2) Year Ended March 31, 2016

2016 2015 (7 months)

Advertising and marketing $ 30,243 $ 18,322 Awards and participation fees 65,654 41,923 Catering 26,758 6,735 Computer programming 8,001 2,560 Consulting fees 29,181 7,673 Event registration fees 8,112 2,746 Festival, events, and conferences 29,005 7,309 Panelist fees 20,497 3,941 Photocopying 2,977 1,453 Postage and delivery 3,637 1,914 Printing 10,587 2,865 Resource library 125 5,690 Travel and accommodation 87,580 43,083

$ 322,357 $ 146,214

See notes to financial statements

MWC Chartered Professional Accountants LLP 11 SASKATOON OFFICE Suite 202 - 226 20th Street West Saskatoon, SK S7M 0W9

REGINA OFFICE 1831 College Avenue Regina, SK S4P 4V5

Phone: 1-800-347-0676 Fax: 306-975-0869 email: [email protected]

www.saskmusic.org

MEGAN NASH, TOM JACKSON’S LIVE MUSIC METHOD