CHALLENGE BRIEF WHAT IS THE I N N OVA ION HUB?

The European Tour has teamed up with their Official Global Connectivity supplier and industry leaders in innovation, Tata Communications, to create a compelling challenge that will allow for a continuous flow of new ideas to flourish within the world of . Through the Innovation Hub, we aim to…

Create new, transformative Create a platform that Place the European Tour initiatives that improve our allows great ideas and at the forefront of offering for fans, sponsors concepts to flourish innovation within golf and players through providing support, and sport expertise and access to a global business network

2 INTRODUCING OUR CHALLENGE. We recognise that fan engagement trends are changing, and consumers are beginning to expect much more from rights holders when it comes to experiencing their product. Therefore, we would like to invite ideas, concepts and innovations that focus on bringing the fan closer to the game. Your solution can address one or all of the statements below…

IMPROVING THE ONSITE FAN EXPERIENCE AT EUROPEAN TOUR EVENTS 1 With over half a million fans attending our events annually, we want to leverage our course-wide wifi, which is the foundation of the “connected- course”, utilise our real-time shot-by-shot data collection, which creates over 700k data points per tournament, and monitor and track crowd behaviours and analytics. Through creating these smarter environments and personalising our approach for fans, we want to ensure we provide the best spectator experience in sport.

ENHANCING OUR MEDIA CAPABILITIES TO DRIVE VIEWERSHIP AND ENGAGEMENT 2 Leveraging a tournament footprint of up to 110 cameras and a crew of up to 300 TV staff, our world feed broadcast has a vast global reach of 670 million people and is one of the first touch points for fans engaging with the European Tour. In 2018, we generated over 1.2 billion social media impressions and received an average of 5 million weekly page views on our website. We must continue to invest in new innovations and technology such as remote and auto production techniques, Top Tracer, augmented graphic displays and improved back end fibre technology to ensure our global media product is best in class.

ADDING VALUE TO OUR “CONSUMER PRODUCT PORTFOLIO” 3 We engage with our consumers on a daily basis across a number of platforms and content areas, and we have a number of early stage consumer focused products that drive engagement, e.g. fantasy golf, social aggregator and interactive digital tuition products. We are constantly looking to broaden our appeal to new fans and deepen our engagement with current fans and are looking for new products and enhancements to our existing product portfolio to help us do this.

*Official challenge T&Cs from page 12 onwards. 3 THE OPPORTUNITY. The Innovation Hub presents multiple opportunities for the winning entries.

DEVELOP EXPOSURE EXPLORE The winner will have the Top three entries to receive an The winner to meet and present chance to develop a proof of all-expenses paid trip to London their concept to industry decision concept in collaboration with to meet with the European Tour, makers and the media at the Hero the European Tour Tata Communications and Indian Open 2020 venture capital funds to further develop the concept

4 TIMELINE.

The Innovation Hub will start with a call for submissions at the end of September 2019 and finish with a proof of concept for the winning idea midway through 2020 and include a host of activities and events in between…

Winning idea will be informed of Declaration of the top 3 the results by the Challenge opens shortlisted ideas end of February

Sep Oct Nov Dec Jan Feb Mar Apr May Jun 2019 2020

Deadline for Immersion workshop Potential to run a submissions on with European Tour, Tata proof of concept 10th November Communications and with the European Industry experts in Tour midway February 2020 through 2020

5 ENTRY REQUIREMENTS.

As part of your submission, you are required to answer the below questions (max 4000 characters per answer). You can also submit a video, and upload a supporting document.

Provide a summary overview of your solution

Outline the key technical components of your solution

Describe the benefits your product/solution would provide to the European Tour

Summarise how your product/solution proposition is unique

Produce a short video (max 90 seconds) introducing yourself and explaining more about your idea, concept or innovation (optional)

Attach any additional supporting information in a single document, including descriptions of case studies where appropriate (optional)

*A link to the landing page can be found on page 11 of this document. 6 EVALUATION CRITERIA.

It is important to understand what we are looking for in the innovations. Any submission should…

SHOW UNDERSTANDING SHOW OF THE CHALLENGE ORIGINALITY

Conformity to the challenge is advised and It is encouraged that submissions applicants are encouraged to show a good demonstrate original thought that has the understanding of the European Tour, its potential to deliver a transformative impact business and the challenge framework. for the game of golf.

INCLUDE TECHNICAL DEMONSTRATE CONTENT FEASIBILITY

The technical dimension of your submission The panel will make a viability assessment should demonstrate an understanding of of each submission and applicants are the technical architecture required to encouraged to clearly outline the feasibility deliver the proposal. Applications should case from a technical perspective for their reference any proprietary technologies concept. Although no statement of used and outline the function and financial viability is required, the panel will specification of any bespoke development. consider the high-level financial viability of each entry.

BE OF HIGH QUALITY BE CREATIVE AND PROFESSIONAL AND INNOVATIVE

Due consideration will be given to the The panel will give clear preference to quality of each submission, the clarity and submissions that clearly show unique presentation of concepts and the degree propositions with innovative thought and to which objectives are clearly stated and creative application. met in both written and visual materials. In addition, evidence of underlying research to validate concepts will also be rewarded.

7 THE PANEL. The Innovation Hub’s Panel of judges is made up of a and experts from across the industry…

MEHUL KAPADIA Mehul Kapadia is the Global Head of Marketing at Tata Communications. In this role, he is responsible for bridging the customer-centric operations of the company’s Customer Success Group (sales & client services) and the innovations of the company’s product team to build Tata Communications’ brand by creating customer awareness and advocacy through a multi-dimensional marketing strategy that fuels future growth. Mehul has held various positions within Tata Communications including Vice President of Product Marketing, Head of Marketing and Strategy for the Small and Medium Enterprise Business in India, and Head of Sales and Marketing for the Retail Business Unit, which he helped set up. Whilst working for the Retail Business Unit, Mehul played a key role in the acquisition and integration of various businesses for Tata Communications.

MICHAEL COLE The man behind the delivery of BT Global Services highly successful London 2012 Olympic and Paralympic Games technology programme, Michael took up the post of the European Tour’s Chief Technology Officer in November 2017. Widely recognised as a foremost expert in technology-based sports delivery, Michael’s experience in the sector has led to various strands of development for the Tour, including the creation of a Technology Centre of Excellence that will deliver a range of sustainable and future proofed services. With more than 25 years of experience in technology, marketing and commercial partnerships, Michael is a highly accomplished senior technology director with a wide range of knowledge spanning international corporate sectors, the sport industry and Government.

OLIVER WILSON is a European Tour winner and player, who has also worked in broadcast media. The Englishman represented in the at Valhalla following a superb year in which he finished runner up four times on the European Tour and broke into the top 40 on the Official World Golf Ranking. He won his maiden European Tour title in the 2014 Alfred Dunhill Links Championship at St Andrews and has finished runner up a total of ten times on the European Tour, most recently in the 2019 Commercial Bank in March, and twice on the . Prior to turning professional he enjoyed a successful amateur career, earning a scholarship to Augusta State University where he went on to become the Number One ranked collegiate player in the US, and he also represented Great Britain & Ireland in the 2003 Walker Cup. On a charitable front, he is a proud patron of the National Club Challenge and the Armchair Club. More recently, Oliver has featured on the BBC Golf Podcast: The Cut and commentated for BBC radio 5 Live on and The Ryder Cup.

RUFUS HACK As Chief Content Officer of the European Tour, Rufus has overall responsibility for the Tour’s broadcast and digital platforms. He joined the Tour in 2015 and has overseen the development of the team which produces the Tour’s innovative content, including highlights such as the Content Committee, Aaron’s Big Day, the Awkward Reporter and the Fastest Hole of Golf, which has helped the Tour win several industry awards. He is also responsible for managing PGA European Tour Productions. In that realm he has responsibility for overseeing production, editorial, distribution and media rights. He also oversees the Tour’s marketing and strategy functions, and more recently, business development. Prior to joining the PGA European Tour full-time, he was a Partner at OC&C Strategy Consultants working with other sports bodies to drive strategic growth.

TRI PHAM Tri Pham is the Chief Strategy Officer for Tata Communications. He is responsible for strategy formulation and execution, as well as managing all major strategic initiatives including growth plans, entry into new markets, innovation initiatives and mergers and acquisitions. Tri has over 18 years of experience in the investment banking industry focusing on the telecommunications, media and technology industries in Asia. He has advised many of the world’s leading IT and telecommunications companies and executed some of the largest mergers and acquisitions in the region.

8 ABOUT THE EUROPEAN TOUR.

The European Tour celebrates men’s professional golf on a global stage…

In 2019, the European Tour’s International Schedule, will feature 46 tournaments in 31 countries, across 5 continents which includes 8 Rolex Series events, all part of the “Race to Dubai” which culminates in the season ending DP World Tour Championship, Dubai.

The European Tour also manages the Challenge Tour and the Staysure Tour, which feature 26 and 18 tournaments respectively in 2019.

It is also the Managing Partner of Ryder Cup Europe, the body which, alongside the PGA of America, administers golf’s greatest team contest, The Ryder Cup.

With players from 39 different countries, the European Tour is golf’s global Tour.

9 ABOUT TATA COMMUNICATIONS.

Tata Communications is a leading digital Tata Communications has been working infrastructure provider. The company with the European Tour to build a best-in- leverages its capabilities and global class global technology platform that will reach to drive the digital transformation help to underpin the digital transformation of multinational enterprises and of the sport and attract new, younger communications service providers. fans to the sport. As the Official Global Tata Communications delivers integrated Connectivity Supplier of the European managed services and solutions (including Tour, Tata Communications distributes connectivity, collaboration, security, video feeds from 46 tournaments in 31 mobility and IoT) through cloud-based, countries’ and across five continents to internet-powered and user determined 40 broadcasters using its global superfast delivery models for our customers globally. network and Media Ecosystem, reaching close to half a billion golf fans. Tata Communications carries around 30% of the world’s internet routes and connects To find out more visit businesses to 60% of the world’s cloud tatacommunications.com or follow giants and 4 out of 5 mobile subscribers. us on any of the below links. Tata Communications’ capabilities are underpinned by its global network, which is the world’s largest wholly-owned subsea fibre backbone and a Tier-1 IP network.

10 HELPING THE EUROPEAN TOUR TO DRIVE GOLF FURTHER

To participate please visit tatacommunications.com/innovationhub

11 OFFICIAL RULES FOR THE EUROPEAN TOUR I N N OVA ION HUB – ‘THE HUB’.

1. OVERVIEW 3. ENTRY SCHEDULE a. The Hub is a skill-based contest that is a. Entry to the Hub will open at, and open to start-up / scale-up companies details of the Hub (around the in certain countries, as described in competition process and associated more detail below. There is no purchase timelines), will be announced on necessary to participate. tatacommunications.com/ b. The terms “we,” “us,” or “our” in these innovationhub (the “Hub Site”) at 11:00 Official Rules refer to Tata AM BST on Wednesday 25 September Communications Limited, and the term 2019. All entries must be received by “you” refers to each company entering 6:00 PM GMT on Sunday, 10 November the Hub. 2019. Entries received after this period will not be eligible. Our computer is the official time-keeping device for 2. ELIGIBILITY the Hub. a. The Hub is open to companies that: b. Dates and times (other than such dates i. have subscribed to and have an as are set out in paragraph 3(a) above) approved profile on the Co- are subject to change. Keep checking Ventured platform; and the Hub Site for updates. ii. were incorporated on or after 1 January 2009. b. To be eligible, a company must be incorporated in one of the following jurisdictions: Australia; Brazil; Canada (excluding Quebec); ; ; Germany; Hong Kong; India; Ireland; Netherlands; ; Russia; Singapore; ; South ; ; the United Kingdom; and the United States.

12 4. ENTRY REQUIREMENTS 5. HOW TO ENTER a. You will be required to answer all of a. Once you have completed your Entry, the questions on the application form. visit the Hub Site and follow the You may also submit 1 supporting instructions to submit the Entry. There document (in accordance with the is a limit of one (1) Entry per company. instructions set out on the Hub Site b. When you enter, you will be required to with regard to maximum number of provide relevant information including characters, file size and file format). appropriate contact details. If we need All materials must be in English. to communicate with you, all Everything you submit constitutes communications will be sent to the part of your “Entry.” person you designate when you enter. b. Please make sure your Entry does not: We are not responsible for, and will not i. violate the rights — including, assist in resolving, any disputes but not limited to, copyrights, between individuals and companies. trademark rights, patent rights, or c. By entering, you represent and privacy rights — of any third party; warrant that: ii. prominently feature any trademarks i. your Entry is your original work or logos; created solely for the purpose of iii. portray Tata Communications, PGA this Hub, and you are the owner of European Tour or Co-Ventured in a all the rights, including, but not negative light; or limited, to all intellectual property rights in the Entry; iv. contain content that is defamatory or in violation of any law, irrelevant ii. your Entry does not violate the to the Hub, or otherwise rights — including, but not limited inappropriate, as determined to, copyrights, trademark rights, by us, in our sole discretion. patent rights, or privacy rights — of any third party; We reserve the right to reject any Entry that does not comply with these Official iii. you have the authority to accept Rules. Entry to the Hub, the selection of these Official Rules on behalf of the Finalist, selection of the Winner, and your company; and the award of the prizes set out herein iv. you have complied with these are all subject to any local laws or Official Rules. restrictions and we, and PGA European d. By entering, you indicate your full Tour, reserve our rights to hold void, agreement to, and acceptance of, these cancel, suspend, or amend the Hub, the Official Rules, and our decisions selection of any Finalists, selection of regarding the Hub, which are final and the Winner, and the award of any of the binding. Winning a prize is contingent prizes set out herein where it becomes upon fulfilling all requirements in these necessary to do so. Official Rules. c. Please see Section 11 for information about how we may use your Entry.

13 6. SELECTION OF FINALISTS v. Originality of solution: One of a. PGA European Tour and Tata the key criteria for the Hub is to Communications will, in accordance demonstrate original thought with the timeline set out on the that has the potential to deliver a Hub Site, evaluate and score all transformative impact on the end- Entries according to the following users of your proposals. This is the Judging Criteria: single most important criterion in the evaluation of your submission i. Understanding of the Hub and and an explicit statement of Proposed Solution: Conformity to originality is strongly encouraged. the brief is essential and entrants are reminded that any content that vi. Feasibility of solution: Judges will falls outside of the stipulated Hub make a viability assessment of each requirements cannot be rewarded. submission and applicants are encouraged to clearly outline the ii. Innovation and Creativity: Judges feasibility case from a technical will give clear preference to entries perspective for their concept. that clearly show unique Although no statement of financial propositions with innovative viability is required, the judges will thought and creative application. consider the high-level financial iii. Technical Content: The technical viability of each Entry. dimension of your Entry should b. The three (3) companies with the demonstrate a clear understanding highest scores will be deemed of the technical architecture Finalists (subject to their required to deliver the proposed compliance with these Official solution. While only high-level detail Rules). Finalists will be notified via is required, applications should e-mail approximately seven (7) reference any proprietary business days after selection. technologies used and outline the function and specification of any bespoke development. iv. Quality of Material and Input: Due regard will be given to the quality of each Entry, the clarity and presentation of concepts and the degree to which objectives are clearly stated and met in both written and visual materials. In addition, evidence of underlying research to validate concepts will also be rewarded.

14 7. FINALIST REQUIREMENTS v. merchandise for each team a. Each Finalist will be required to submit member. The approximate retail proof of incorporation within ten (10) value of each trip is approximately business days of notification in order $10,000 USD ($5,000 USD per to receive a Hub Prize. In addition, a person). The actual value will vary Finalist may be required to sign a depending on various factors, Liability and Publicity Release. including the point of departure. Each Finalist is responsible for b. If we do not receive the required forms paying any costs and expenses not and information from a Finalist in a listed above. timely manner, we may disqualify the Finalist from continuing to participate in b. Each representative of the Finalist the Hub and choose a new, companies that is travelling is replacement Finalist. responsible for obtaining passports and any other necessary travel documents and must have no impediment to 8. TRIP TO LONDON, UNITED KINGDOM entering the United Kingdom. We will a. Each Finalist will receive a trip for two not provide any travel assistance, other (2) individuals representing the Finalist than providing the necessary tickets. company to London, United Kingdom Once travel documents are issued, they in February 2020 (exact dates to be cannot be changed. We may determine confirmed but full details will be on the any trip details that are not specified Hub Site in due course) to participate in above, in our sole discretion. If the the Finale event. The trip consists of: representatives of a Finalist cannot i. round-trip Economy-class airfare travel on the dates we specify, that for two (2) people from a major Finalist will forfeit the prize. We reserve airport near the Finalist company’s the right to substitute the trip (or office (or head office if there is more component thereof) with something of than office) home to London; equal or greater value. Subject to applicable tax laws, the Finalist may be ii. two (2) hotel rooms for 3 nights responsible for paying taxes and social including food and soft beverages contributions on the Hub Prize, which (breakfast, lunch, and dinner) on will depend on applicable laws in the each of the days they will be in Finalist’s country and location of London related to the event; residence and may require the iii. ground transportation for return completion of additional documentation. transfers between the airport and the hotel; and iv. ground transportation to the appointed venue for the meetings; and

15 9. FINALE EVENT iii. ground transportation for return a. While in London, Finalists will be transfers between the airport and required to take part in the Finale event, the hotel; and during which a panel of judges will iv. ground transportation to and from evaluate and score each Entry on the the appointed venue for meetings. overall feasibility of the Entry and a live The approximate retail value of the pitch. The exact agenda, format, and trip is approximately $10,000 USD requirements of the Finale event will be ($5,000 USD per person). The determined and communicated to the actual value of the trip will vary Finalists at a later date and may take depending on various factors, the form of a presentation. including the point of departure. b. The Finalist with the highest score, as Each Finalist is responsible for determined at the Grand Finale event, paying any costs and expenses will be deemed a Winner and will be not listed above. notified in the month of February 2020. b. Each representative of the winning The name of the Winner will also be company is responsible for obtaining announced on the Hub Site (and the passports and any other necessary timelines in respect of such travel documents and must have no announcement shall feature impediment to entering India. We will on the Hub Site in due course). not provide any travel assistance, other than providing the necessary tickets. 10. TRIP TO NEW DELHI, INDIA Once travel documents are issued, they cannot be changed. We may determine a. The Winner will receive a trip for two any trip details that are not specified (2) representatives of the winning above, in our sole discretion. If a Winner company to the Hero Indian Open on cannot travel on the dates we specify, such dates in 2020 as shall be set out in the Winner will forfeit the trip. due course on the Hub Site. The Grand We reserve the right to substitute Prize consists of: the trip (or component thereof) with i. round-trip Economy-class airfare something of equal or greater value. from a major airport near the Subject to applicable tax laws, the Finalist company’s office (or head Winner may be responsible for paying office if there is more than office) to taxes and social contributions on the New Delhi; Hub Prize, which will depend on ii. two (2) hotel rooms for two (2) applicable laws in the Winner’s country nights including food and soft and location of residence and may beverages (breakfast, lunch, and require the completion of additional dinner) on each of the days they will documentation. be in New Delhi related to the event;

16 11. DEVELOPMENT OF THE WINNING c. You understand that we and/or PGA ENTRY European Tour cannot control the The winning company will be invited by the information you disclose to each of us, PGA European Tour to discuss the further as relevant, during the course of development of their Entry. Any such participating in the Hub, or what both development and use of the Entry by the of us or our respective representatives PGA European Tour shall be subject to a will remember about your Entry. You satisfactory proof of concept and the also understand that we will not restrict agreement and execution of terms in work assignments of representatives respect of the same. who have had access to your Entry. By participating in the Hub, you agree that use of information in our 12. HOW YOUR ENTRY MAY BE USED representatives’ unaided memories in a. You do not transfer ownership the development or deployment of our of your Entry (or ownership of any products or services does not create rights therein) by entering the Hub. liability for us. However, by entering, you grant Tata d. You understand that you will not Communications Limited, PGA receive any compensation or credit European Tour, and each of their from us for use of your Entry, other respective agents, licensees, and than what is described in these assigns an irrevocable, perpetual Official Rules. (non-exclusive) right and permission to copy, summarise and communicate to the public your Entry (provided you 13. GENERAL TERMS are credited) — as well as any footage a. We reserve the right, in our sole taken of you participating in Hub discretion, to disqualify and seek -related activities — in any media damages from any person or company throughout the world for the purpose who fails to comply with any provision of reviewing your submission and of these Official Rules, cheats, tampers advertising or promoting this Hub with the operation of the Hub, or without additional review, otherwise acts in a disruptive or compensation, or approval from unsportsmanlike manner. you or any other party. b. In the event that the operation, security, b. You acknowledge that we, PGA or administration of the Hub is impaired European Tour, or other entrants may in any way, we may, in our sole have developed or commissioned discretion, either: materials similar or identical to your i. suspend the Hub to address Entry, and you waive any claims you the impairment and then resume may have resulting from any similarities the Hub; or to your Entry. ii. award the prizes according to the Judging Criteria set forth above from among the eligible entries received up to the time of the impairment.

17 c. Except where prohibited by law, in appropriate court located in New York, cases of death or personal injury NY, USA. All issues and questions caused by our negligence, or fraud or concerning the construction, validity, breach by us of these Official Rules, you interpretation and enforceability of agree to release and hold harmless Tata these Official Rules, your rights and Communications, PGA European Tour, obligations, or our rights and and each of their respective officers, obligations in connection with the Hub, directors, employees, and agents (the shall be governed by, and construed in “Released Parties”) from and against accordance with, the laws of New York, any claim or cause of action arising out without giving effect to any choice of of participation in the Hub, including, law or conflict of law rules (whether of but not limited to: New York or any other jurisdiction), i. unauthorized human intervention in which would cause the application of the Hub; the laws of any jurisdiction other than New York. (For residents of Denmark ii. technical errors that may impair and Finland: Should you be considered your ability to participate in the Hub; a consumer under the applicable iii. errors in the administration of the mandatory consumer protection Hub arising from circumstances legislation, nothing contained herein beyond our reasonable control; shall prevent your rights to present claims in the Market Court.) iv. any claim or allegation that your Entry infringes any copyright, e. Our failure to enforce any term of these trademark, or any other intellectual Official Rules shall not constitute a property right; waiver of that provision. The Hub is subject to federal, state, provincial, and v. disputes between members of a local laws and regulations and is void company; and where prohibited by law. vi. claims relating to injuries, death, or f. Any clause of these Official Rules that is damage to persons or property prohibited or unenforceable in any relating in any way to your jurisdiction is ineffective as to that participation in the Hub or use of jurisdiction to the extent of that a prize. prohibition or unenforceability. d. Except where prohibited by law, you That does not affect the validity or agree that any and all disputes, claims, enforceability of that clause in any and causes of action arising out of, or other jurisdiction nor invalidate the connected with, the Hub or any prize remaining clauses of these awarded shall be resolved individually, Official Rules. without resort to any form of class action, and exclusively by the

18 14. PRIVACY AND PUBLICITY Any information you submit as part of the Hub will be used for purposes of this Hub and treated in accordance with our Privacy Policy and, as relevant by PGA European Tour, in accordance with its Privacy Policy. Except where prohibited, participation in the Hub constitutes your consent to our use of your name, likeness, voice, opinions, biographical information, and jurisdiction of residence for promotional purposes in any media without further payment or consideration, and to the cross-border transfer of such information, consistent with applicable law.

15. ORGANIZERS The Hub is organized by Tata Communications Limited, Vintners Place, 68 Upper Thames Street, London EC4V 3BJ, United Kingdom and PGA European Tour, Wentworth Drive, Virginia Water, Surrey, GU25 4LX

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