Trustees 2017 Strategic Plan March 2007 Contents
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Trustees 2017 Strategic Plan March 2007 Contents 2 Background 5 How Many Acres Need to be Saved 8 GOAL A: Focus and accelerate our land protection efforts. 10 The Conservation Suite or “Symphony” – When it All Works Well 12 GOAL B: Engage and mobilize people and a broad range of partners to advocate and act for conservation. 14 The Engagement Cycle 21 Language for a Green Future 22 GOAL C: Through exemplary stewardship of our properties and conservation restrictions, lead by example and demonstrate the importance of conservation to Massachusetts and beyond. 26 GOAL D: Be one of the best conservation organizations in the country. 32 Outcomes in Ten Years THE TRUSTEES OF RESERVATIONS S 1 T R A T E G I C P L A N 2 0 1 Acknowledgments 7 We take great pride and pleasure in presenting this strategic plan, Additionally, the Task Force conducted numerous discussion which will guide the efforts of the organization over the next ten sessions to solicit input and feedback from The Trustees’ staff, years. We have enjoyed being a part of the process and want to the Board of Directors, the Advisory Council, and its Corporate express our appreciation to the many people who have contributed Trustees.We are especially grateful for the thoughtful comments their valuable time, shared their expertise, and offered advice and that so many people provided and which ultimately shaped this counsel during this planning process. Leading the way was a final document. Strategic Planning Task Force: A special thanks goes to Paul Horovitz, who helped us frame the VOLUNTEERS STAFF process and facilitated several of our planning sessions. Finally, the David D. Croll, CO-CHAIR Ann F. Powell, CO-CHAIR Task Force could not have completed its work without the critical Thomas H. Nicholson Stephen Sloan assistance of two staff members: Miriam Meyer Scagnetti, Strategic Edward H. Ladd Peter J. Pinciaro Planning Assistant, and Vin Antil, our GIS Manager. Rebecca Gardner Campbell Melanie Ingalls Margaret E. Steiner Chris Rodstrom Thanks to the thoughtful participation of all of these people and F. Sydney Smithers, EX-OFFICIO Andrew W. Kendall, EX-OFFICIO their many hours of work on behalf of the plan, we are confident Lynn W. Lyford, EX-OFFICIO that The Trustees of Reservations will continue to be one of the PROJECT MANAGER leading conservation organizations in Massachusetts and the country. Lisa Vernegaard The Task Force drew upon the advice of many internal and outside experts and opinion leaders, including: James L. Bildner Marc D. Draisen Nicholas W. Noon F. Sydney Smithers Andrew W. Kendall Frederick S. Breimyer Douglas I. Foy Julia B. O’Brien CHAIRMAN OF THE BOARD PRESIDENT Cornelia W. Brown Peter C. Frumhoff Arleen O’Donnell Lynn E. Browne Andrew R. Gottlieb Augusta Perkins Stanislaw William Brumback Stephen B. Jeffries James Stergios Lalor Burdick Brian M. Kinney John E.Thomas William C. Clendaniel Kevin Knobloch Herbert W.Vaughan John W. Delaney David Lewis Robert L. Zimmerman, Jr. John DeVillars Mindy S. Lubber ©R.CHEEK For 116 years,The Trustees of Reservations have been preserving for public use and enjoyment properties of exceptional scenic, historic and ecological value in Massachusetts and working to protect special places across the state. This remains our mission. THE TRUSTEES OF RESERVATIONS S 3 T R A T E G I C P L A N 2 0 1 Background The Challenge 7 For 116 years,The Trustees of Reservations have been preserving Today, Massachusetts faces an urgent challenge. Land is being for public use and enjoyment properties of exceptional scenic, developed and open space fragmented at a rapid pace, far in historic and ecological value in Massachusetts and working to excess of the rate of population growth. Land that is already protect special places across the state.This remains our mission. protected is not necessarily being well-cared for. As a result, the ecological and cultural fabric of Massachusetts is deteriorating We have grown from a small band of visionary volunteers who and the public health benefits associated with natural areas are founded the organization in 1891 to a complex organization with increasingly at risk. Our climate is changing because of the significant 180 year-round employees who are led by a recently streamlined increase in carbon dioxide and other heat-trapping emissions. Left volunteer governance structure and supported by over 40,000 unchecked, the impacts of climate change will seriously impact our members. We care for 96 properties which comprise over 23,000 properties and the Massachusetts landscape and coastline. Put acres and we monitor 285 Conservation Restrictions protecting simply, we are losing the special places that define our communities another 16,700 acres. Having grown membership 113% and added and contribute to our quality of life. fifteen reservations over the past ten years, we are one of the most active members of the conservation community in Massachusetts. Time is short. The decisions about unprotected land will, in large measure, be made in the next 20 years. In this same period, the impacts from climate change will begin to take a serious toll if greenhouse gas emissions are not reduced significantly. We must also manage the scenic, historic, and ecological features of the places that have already been “protected;” if we don’t, many of the things we value about our protected areas – their biodiversity, their ability to help provide clean drinking water and clean air, their community-defining features – will be lost. Unfortunately, many people are disconnected from the land and from their communities. They do not understand the problems or recognize the urgency. Those who do are too few in numbers, so there is insufficient pressure on state and local government to respond adequately. S THE TRUSTEES OF RESERVATIONS T 4 R A T E G I C P L A N 2 0 1 7 Meeting the Challenge While we have been successfully pursuing our mission, our current We have just completed the largest fundraising campaign ever pace and approach will not adequately address the magnitude of the carried out by a conservation organization in Massachusetts.We current challenge. Another 5,000 acres saved will not make a dent have launched the Putnam Conservation Institute to encourage in the million or more acres deserving of protection. Even if we cooperation and joint action among the members of the conserva- doubled the rate of our direct land protection, we would have lost tion community and to provide training in best practices.We have the battle. Another green building will not alone address the magni- begun to reach out to new audiences and have just entered into a tude of the problems associated with climate change. historic affiliation with the Boston Natural Areas Network (BNAN). In many ways, we have already begun to prepare for the road ahead. To meet these challenges,we must change our approach while remaining true to our mission.We must utilize all available tools, The environment for this new approach is improving. Much locally- our expertise, and our momentum to scale up and leverage our driven conservation is being generated, largely but not entirely, by impact.We must actively facilitate and support the efforts of our the adoption of the Community Preservation Act (CPA) by towns partners, local communities, and individuals who are tackling these across the Commonwealth. New federal tax incentives for conser- challenges.We must increase the pace and urgency of our efforts. We vation are in place (at least through 2007) and there is a growing must learn new ways of working together and effectively speaking call for updated zoning and for new patterns of growth that up for conservation. Most important, we must engage many, many encourage protection of green space. Finally, with a change in more people to advocate and act for conservation at all levels. administration on Beacon Hill, we can renew our efforts to convince our state’s leaders to give higher priority to the cause We are well positioned to do this. Charles Eliot founded The Trustees of conservation and stewardship. on the premise that people and land are interconnected and that natural and cultural landscapes play a key role in supporting a healthy society. This premise – as relevant today as it was in 1891 – empowers us to take a comprehensive approach to “landscape” and people’s relationship to it. THE TRUSTEES OF RESERVATIONS S 5 T R A T E G I C P L A N 2 0 1 Our Vision HOW MANY ACRES 7 Over the next ten years,The Trustees of Reservations will have NEED TO BE SAVED? engaged an extensive network of people to carry out land The Massachusetts conservation community has agreed that conservation and stewardship at the local, regional, and statewide approximately 1.5 million acres of unprotected land are valuable level. Because of our efforts and our partnerships, we will have for conservation, and thus deserving of protection.This land includes achieved four overarching outcomes: productive farmland, wildlife habitat, drinking water supplies, recreational greenways and trails, historic sites and scenic areas throughout I Together with our conservation partners, we’ve helped preserve Massachusetts. Unprecedented changes are needed in the way the hundreds of thousands of additional acres that are vitally impor- Commonwealth approaches land use, development, and conservation tant to our quality of life, our communities, our cultural heritage, funding; otherwise, protecting this land will take 40 years or more. and our state’s ecology. [SEE SIDEBAR ON RIGHT.] Roughly one third of the 1.5 million acres is difficult to develop I Working with the Massachusetts conservation community we 1 – either too remote or physically constrained – and thus is less are contributing to a high standard of stewardship of protected threatened in the near future.